Herold Advisors, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 10, 2024), Herold Advisors, Inc. reported 265 stock positions worth $413.4 million. Its top holding was Apple (AAPL) at 4.0% of the portfolio, followed by Microsoft (MSFT, 3.8%) and Avantis U.S. Equity ETF (AVUS, 3.2%). Compared with Q4 2023, it opened 33 new positions, sold out of 12, added to 97 and reduced 96. The biggest buy was Avantis Core Fixed Income (AVIG, shares +884%) and the biggest sale Nike Class B (NKE, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $413.4M (Q1 2024)
- SEC Filing
- 0001172661-24-002140 ↗ filed May 10, 2024
Holdings Value
Holdings 265 stocks · $413.4M
| AAPL Apple Inc. | 3.99% | 96,159 | $16.5M | Add +4.2% |
| MSFT Microsoft Corp. | 3.84% | 37,733 | $15.9M | Reduce -1.8% |
| AVUS Avantis U.S. Equity ETF | 3.21% | 148,109 | $13.3M | Add +10.3% |
| NVDA Nvidia Corp. | 2.74% | 12,531 | $11.3M | Reduce -4.8% |
| LLY Eli Lilly & Co. | 2.15% | 11,443 | $8.9M | Add +5.1% |
| MA Mastercard Inc. Class A | 2.00% | 17,170 | $8.3M | Reduce -0.2% |
| V Visa Inc. Class A | 1.96% | 29,083 | $8.1M | Reduce -0.3% |
| ABBV Abbvie Inc. | 1.69% | 38,345 | $7.0M | Reduce -1.1% |
| RSP Invesco S&P 500 Equal Weight | 1.64% | 39,995 | $6.8M | Reduce -0.1% |
| AVUV Avantis US Small Cap Value | 1.52% | 67,093 | $6.3M | Add +16.8% |
| JPM JPMorgan Chase & Co. | 1.43% | 29,510 | $5.9M | Reduce -15.6% |
| DSTL Distillate US Fundamental St | 1.34% | 102,930 | $5.5M | Add +27.1% |
| AMZN Amazon.com Inc. | 1.23% | 28,162 | $5.1M | Add +53.3% |
| HD Home Depot Inc. | 1.22% | 13,120 | $5.0M | Reduce -1.4% |
| WMT Walmart Inc. | 1.21% | 82,907 | $5.0M | Add +3.2% |
| GOOGL Alphabet Inc. Class A | 1.20% | 32,887 | $5.0M | Add +0.5% |
| MRK Merck & Co. Inc. | 1.19% | 37,165 | $4.9M | Reduce -1.7% |
| XOM Exxon Mobil Corp. | 1.04% | 36,869 | $4.3M | Add +5.0% |
| META Meta Platforms Inc. Class A | 0.99% | 8,410 | $4.1M | Add +3.0% |
| PSX Phillips 66 | 0.96% | 24,355 | $4.0M | Reduce -6.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.95% | 20,599 | $3.9M | Reduce -4.1% |
| DGRO iShares Core Dividend Growth | 0.95% | 67,350 | $3.9M | Reduce -7.5% |
| CVX Chevron Corp. | 0.95% | 24,770 | $3.9M | Add +1.3% |
| BND Vanguard Total Bond Market | 0.93% | 52,930 | $3.8M | Add +1.7% |
| PG The Procter & Gamble Co. | 0.87% | 22,277 | $3.6M | Reduce -16.2% |
| BIP Brookfield Infrastructure Pa | 0.85% | 112,759 | $3.5M | Reduce -4.3% |
| AVIG Avantis Core Fixed Income | 0.85% | 84,891 | $3.5M | Add +883.8% |
| XLE SS Energy Select Sector | 0.83% | 36,348 | $3.4M | Add +0.8% |
| CTAS Cintas Corp. | 0.82% | 4,932 | $3.4M | Reduce -1.9% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.80% | 30,311 | $3.3M | Reduce -0.4% |
| JPST JPMorgan Ultra-Short Income | 0.79% | 64,625 | $3.3M | Add +17.2% |
| DFCF Dimensional Core Fixed Inc. | 0.78% | 77,177 | $3.2M | Add +663.3% |
| ISRG Intuitive Surgical Inc. | 0.77% | 7,950 | $3.2M | No change |
| INTU Intuit Inc. | 0.75% | 4,801 | $3.1M | Reduce -6.2% |
| JNJ Johnson & Johnson | 0.75% | 19,671 | $3.1M | Add +0.5% |
| DFAX Dimensional World Ex US Core | 0.74% | 120,095 | $3.1M | Add +4.0% |
| ETN Eaton Corp. PLC | 0.73% | 9,667 | $3.0M | Reduce -7.8% |
| OMFL Invesco Russell 1000 DYN M/F | 0.70% | 52,760 | $2.9M | Reduce -6.9% |
| NKE Nike Inc. Class B | 0.68% | 29,852 | $2.8M | Reduce -18.3% |
| SPGI S&P Global Inc. | 0.67% | 6,490 | $2.8M | Reduce -1.5% |
| JEPI JPMorgan Equity Premium Inco | 0.66% | 47,014 | $2.7M | Add +6.1% |
| VZ Verizon Communications Inc. | 0.64% | 63,051 | $2.6M | Add +5.6% |
| OKE Oneok Inc. | 0.62% | 32,121 | $2.6M | Reduce -31.2% |
| IQLT iShares MSCI International Q | 0.62% | 64,895 | $2.6M | Reduce -0.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.61% | 6,038 | $2.5M | Add +103.0% |
| DGRW Wisdomtree U.S. Quality Divi | 0.61% | 33,159 | $2.5M | Reduce -10.0% |
| GOOG Alphabet Inc. Class C | 0.60% | 16,214 | $2.5M | Add +2.3% |
| DFUS Dimensional US Eq MKT ETF | 0.59% | 42,587 | $2.4M | Add +433.9% |
| USFR Wisdomtree Floating Rate Tre | 0.58% | 47,909 | $2.4M | Add +22.6% |
| ZTS Zoetis Inc. | 0.58% | 14,094 | $2.4M | Reduce -4.4% |
| BN Brookfield Corp. | 0.56% | 55,532 | $2.3M | Reduce -7.1% |
| QCOM Qualcomm Inc. | 0.56% | 13,635 | $2.3M | Add +8.8% |
| APH Amphenol Corp. Class A | 0.54% | 19,490 | $2.2M | Reduce -30.1% |
| NUE Nucor Corp. | 0.53% | 10,980 | $2.2M | No change |
| CMCSA Comcast Corp. Class A | 0.52% | 49,586 | $2.1M | Add +0.6% |
| GSLC Goldman Activebeta US LC ETF | 0.51% | 20,499 | $2.1M | Reduce -1.9% |
| AVGO Broadcom Inc. | 0.47% | 1,469 | $1.9M | Reduce -6.3% |
| SCHO Schwab Short-Term US Treas | 0.47% | 40,363 | $1.9M | Add +4.8% |
| TSLA Tesla Inc. | 0.47% | 11,024 | $1.9M | Add +36.9% |
| UNH Unitedhealth Group Inc. | 0.47% | 3,900 | $1.9M | Reduce -1.7% |
| CB Chubb Ltd. | 0.46% | 7,367 | $1.9M | Reduce -34.0% |
| AVDE Avantis International Equity | 0.46% | 29,883 | $1.9M | Add +43.2% |
| CVS CVS Health Corp. | 0.46% | 23,724 | $1.9M | Reduce -1.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.45% | 31,922 | $1.9M | Reduce -13.0% |
| PLD Prologis Inc. | 0.44% | 13,935 | $1.8M | Reduce -3.6% |
| JPIE JPMorgan Income ETF | 0.44% | 39,807 | $1.8M | Reduce -5.7% |
| BMY Bristol-Myers Squibb Co. | 0.43% | 32,913 | $1.8M | Add +3.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.41% | 44,701 | $1.7M | Reduce -5.1% |
| ED Consolidated Edison Inc. | 0.40% | 18,295 | $1.7M | Reduce -5.6% |
| DE Deere & Co. | 0.40% | 3,983 | $1.6M | Reduce -31.2% |
| LMT Lockheed Martin Corp. | 0.39% | 3,589 | $1.6M | Add +4.1% |
| HSY The Hershey Co. | 0.38% | 8,075 | $1.6M | Add +17.9% |
| PFE Pfizer Inc. | 0.38% | 56,119 | $1.6M | Reduce -12.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.37% | 12,526 | $1.5M | Add +2.1% |
| NEE Nextera Energy Inc. | 0.36% | 23,041 | $1.5M | Add +2.0% |
| APD Air Products & Chemicals Inc. | 0.35% | 6,043 | $1.5M | Add +24.7% |
| SPGP Invesco S&P 500 Garp ETF | 0.35% | 13,588 | $1.4M | Reduce -3.4% |
| IVV iShares Core S&P 500 ETF | 0.35% | 2,733 | $1.4M | Reduce -17.2% |
| SCHG Schwab US Large-Cap Growth | 0.34% | 15,326 | $1.4M | Add +7.3% |
| DKS Dick's Sporting Goods Inc. | 0.34% | 6,306 | $1.4M | Add +1.6% |
| SHEL Shell PLC-ADR | 0.34% | 21,105 | $1.4M | Add +1.0% |
| MCD McDonald's Corp. | 0.34% | 4,972 | $1.4M | Add +1.8% |
| JQUA JPMorgan US Quality Factor | 0.34% | 26,471 | $1.4M | Reduce -9.4% |
| AMGN Amgen Inc. | 0.34% | 4,911 | $1.4M | Add +162.1% |
| ABT Abbott Laboratories | 0.34% | 12,280 | $1.4M | Reduce -36.7% |
| SPHY SS SPDR P High Yield ETF | 0.34% | 59,047 | $1.4M | Reduce -0.2% |
| IQV Iqvia Holdings Inc. | 0.33% | 5,400 | $1.4M | No change |
| AMT American Tower Corp. | 0.32% | 6,759 | $1.3M | Add +0.7% |
| BA The Boeing Co. | 0.32% | 6,880 | $1.3M | Add +7.7% |
| CMPR Cimpress PLC | 0.32% | 14,900 | $1.3M | No change |
| RDVI FT Vest Rising Dividend Achi | 0.32% | 53,254 | $1.3M | Add +0.3% |
| T AT&T Inc. | 0.31% | 73,925 | $1.3M | Add +6.4% |
| CSCO Cisco Systems Inc. | 0.31% | 25,829 | $1.3M | Reduce -14.2% |
| MLM Martin Marietta Materials | 0.31% | 2,099 | $1.3M | New |
| BRK.A Berkshire Hathaway Inc. Class A | 0.31% | 2 | $1.3M | No change |
| RDVY First Trust Rising Dividend | 0.30% | 22,394 | $1.3M | Reduce -12.2% |
| COST Costco Wholesale Corp. | 0.30% | 1,707 | $1.3M | Add +13.3% |
| HUBB Hubbell Inc. | 0.30% | 2,985 | $1.2M | New |
| GLD SPDR Gold Shares | 0.30% | 5,955 | $1.2M | No change |
| BLK BlackRock Finance Inc. | 0.29% | 1,459 | $1.2M | Reduce -4.6% |
Portfolio Sells Q4 2023 → Q1 2024
| NKE Nike Inc. Class B | Reduce -18.3% | 0.68% | −0.42 |
| BEP Brookfield Renewable Partner | Sold out | 0.00% | −0.34 |
| OKE Oneok Inc. | Reduce -31.2% | 0.62% | −0.28 |
| FANG Diamondback Energy Inc. | Sold out | 0.00% | −0.28 |
| WM Waste Management Inc. | Reduce -66.8% | 0.14% | −0.26 |
| ABT Abbott Laboratories | Reduce -36.7% | 0.34% | −0.25 |
| DE Deere & Co. | Reduce -31.2% | 0.40% | −0.24 |
| CB Chubb Ltd. | Reduce -34.0% | 0.46% | −0.24 |
| LOW Lowe's Cos Inc. | Sold out | 0.00% | −0.23 |
| ZTS Zoetis Inc. | Reduce -4.4% | 0.58% | −0.23 |
| APH Amphenol Corp. Class A | Reduce -30.1% | 0.54% | −0.22 |
| JPM JPMorgan Chase & Co. | Reduce -15.6% | 1.43% | −0.22 |
| PG The Procter & Gamble Co. | Reduce -16.2% | 0.87% | −0.20 |
| TMO Thermo Fisher Scientific Inc. | Reduce -78.1% | 0.05% | −0.20 |
| BIP Brookfield Infrastructure Pa | Reduce -4.3% | 0.85% | −0.18 |
| UPS United Parcel Service Class B | Reduce -65.9% | 0.07% | −0.17 |
| MSFT Microsoft Corp. | Reduce -1.8% | 3.84% | −0.16 |
| DGRO iShares Core Dividend Growth | Reduce -7.5% | 0.95% | −0.14 |
| V Visa Inc. Class A | Reduce -0.3% | 1.96% | −0.14 |
| SPGI S&P Global Inc. | Reduce -1.5% | 0.67% | −0.14 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -0.4% | 0.80% | −0.13 |
| PFE Pfizer Inc. | Reduce -12.0% | 0.38% | −0.13 |
| INTU Intuit Inc. | Reduce -6.2% | 0.75% | −0.13 |
| ATR Aptargroup Inc. | Sold out | 0.00% | −0.12 |
| FTSM First Trust Enh Short Mat FD | Reduce -48.3% | 0.10% | −0.12 |
| FDX FedEx Corp. | Reduce -58.0% | 0.08% | −0.11 |
| UNH Unitedhealth Group Inc. | Reduce -1.7% | 0.47% | −0.11 |
| RSP Invesco S&P 500 Equal Weight | Reduce -0.1% | 1.64% | −0.11 |
| CSCO Cisco Systems Inc. | Reduce -14.2% | 0.31% | −0.11 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -10.0% | 0.61% | −0.10 |
| BN Brookfield Corp. | Reduce -7.1% | 0.56% | −0.10 |
| OMFL Invesco Russell 1000 DYN M/F | Reduce -6.9% | 0.70% | −0.10 |
| TDTT NT Iboxx 3Y Dur Tips ETF | Reduce -18.3% | 0.25% | −0.10 |
| BEPC Brookfield Renewable Cor-A | Sold out | 0.00% | −0.10 |
| GUNR NT Mstar GLBL NR ETF | Reduce -23.9% | 0.19% | −0.09 |
| PLD Prologis Inc. | Reduce -3.6% | 0.44% | −0.09 |
| JPIE JPMorgan Income ETF | Reduce -5.7% | 0.44% | −0.09 |
| FLG New York Community Bancorp | Reduce -14.8% | 0.03% | −0.09 |
| IVV iShares Core S&P 500 ETF | Reduce -17.2% | 0.35% | −0.09 |
| ED Consolidated Edison Inc. | Reduce -5.6% | 0.40% | −0.09 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -13.0% | 0.45% | −0.08 |
| EFV iShares MSCI Eafe Value ETF | Sold out | 0.00% | −0.08 |
| AIRR First Trust Rba American Ind | Sold out | 0.00% | −0.08 |
| DG Dollar General Corp. | Sold out | 0.00% | −0.07 |
| QLV NT US Qual Lowvol ETF | Reduce -21.0% | 0.21% | −0.07 |
| SBUX Starbucks Corp. | Sold out | 0.00% | −0.07 |
| INTC Intel Corp. | Reduce -8.6% | 0.16% | −0.07 |
| CVS CVS Health Corp. | Reduce -1.0% | 0.46% | −0.07 |
| TRV The Travelers Cos Inc. | Sold out | 0.00% | −0.06 |
| RDVY First Trust Rising Dividend | Reduce -12.2% | 0.30% | −0.06 |
Portfolio Buys Q4 2023 → Q1 2024
| AVIG Avantis Core Fixed Income | Add +883.8% | 0.85% | +0.75 |
| DFCF Dimensional Core Fixed Inc. | Add +663.3% | 0.78% | +0.66 |
| DFUS Dimensional US Eq MKT ETF | Add +433.9% | 0.59% | +0.47 |
| AMZN Amazon.com Inc. | Add +53.3% | 1.23% | +0.46 |
| LLY Eli Lilly & Co. | Add +5.1% | 2.15% | +0.40 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +103.0% | 0.61% | +0.32 |
| MLM Martin Marietta Materials | New | 0.31% | +0.31 |
| HUBB Hubbell Inc. | New | 0.30% | +0.30 |
| KLAC KLA Corp. | New | 0.28% | +0.28 |
| PH Parker Hannifin Corp. | New | 0.28% | +0.28 |
| IR Ingersoll-Rand Inc. | New | 0.28% | +0.28 |
| ICE Intercontinental Exchange Inc. | New | 0.28% | +0.28 |
| SCHW Schwab (charles) Corp. | New | 0.28% | +0.28 |
| MCHP Microchip Technology Inc. | New | 0.27% | +0.27 |
| ALLE Allegion PLC | New | 0.26% | +0.26 |
| DHI D.R. Horton Inc. | New | 0.26% | +0.26 |
| AVLV Avantis US Large Cap Value | New | 0.25% | +0.25 |
| TMUS T-Mobile US Inc. | New | 0.25% | +0.25 |
| DSTL Distillate US Fundamental St | Add +27.1% | 1.34% | +0.24 |
| QLC NT US Qual LC ETF | New | 0.21% | +0.21 |
| DFIV Dimensional International Va | Add +239.3% | 0.28% | +0.19 |
| AMGN Amgen Inc. | Add +162.1% | 0.34% | +0.19 |
| META Meta Platforms Inc. Class A | Add +3.0% | 0.99% | +0.19 |
| LW Lamb Weston Holdings Inc. | New | 0.19% | +0.19 |
| AVUS Avantis U.S. Equity ETF | Add +10.3% | 3.21% | +0.18 |
| IQDY NT Intl Qual Div DYN ETF | Add +141.6% | 0.27% | +0.15 |
| VT Vanguard Tot World STK ETF | New | 0.13% | +0.13 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 0.13% | +0.13 |
| AVSC Avantis US Small Cap Equity | New | 0.12% | +0.12 |
| AVDE Avantis International Equity | Add +43.2% | 0.46% | +0.11 |
| IVW iShares S&P 500 Growth ETF | New | 0.10% | +0.10 |
| AVEM Avantis Emerging Markets Eq | New | 0.10% | +0.10 |
| AVUV Avantis US Small Cap Value | Add +16.8% | 1.52% | +0.09 |
| DKS Dick's Sporting Goods Inc. | Add +1.6% | 0.34% | +0.09 |
| QGRW Wisdomtree US Quality Growth | Add +143.0% | 0.14% | +0.08 |
| MOAT Vaneck Morningstar Wide Moat | Add +67.2% | 0.23% | +0.08 |
| SPYV SS SPDR P S&P 500 Value ETF | New | 0.08% | +0.08 |
| JEPQ JPM Nasdaq Equity Premium | Add +48.7% | 0.24% | +0.07 |
| FIXD First Trust Smith Opportunis | New | 0.07% | +0.07 |
| FEBW Alianzim US Eq BFR20 Feb-Usd | New | 0.07% | +0.07 |
| XOM Exxon Mobil Corp. | Add +5.0% | 1.04% | +0.07 |
| DIS The Walt Disney Co. | Add +2.1% | 0.37% | +0.06 |
| MRNA Moderna Inc. | New | 0.06% | +0.06 |
| GM General Motors Co. | New | 0.06% | +0.06 |
| QCOM Qualcomm Inc. | Add +8.8% | 0.56% | +0.06 |
| D Dominion Energy Inc. | New | 0.06% | +0.06 |
| KR Kroger Co. | New | 0.05% | +0.05 |
| CG The Carlyle Group Inc. | New | 0.05% | +0.05 |
| AGG iShares Core U.S. Aggregate | New | 0.05% | +0.05 |
| NFG National Fuel Gas Co. | New | 0.05% | +0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |