Herold Advisors, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), Herold Advisors, Inc. reported 272 stock positions worth $460.5 million. Its top holding was Apple (AAPL) at 4.9% of the portfolio, followed by Microsoft (MSFT, 3.6%) and Avantis U.S. Equity ETF (AVUS, 3.2%). Compared with Q2 2024, it opened 15 new positions, sold out of 6, added to 111 and reduced 91. The biggest buy was Avantis US LG Cap Eq ETF (AVLC, shares +391%) and the biggest sale Microsoft (MSFT, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $460.5M (Q3 2024)
- SEC Filing
- 0001172661-24-005010 ↗ filed Nov 14, 2024
Holdings Value
Holdings 272 stocks · $460.5M
| AAPL Apple Inc. | 4.90% | 96,926 | $22.6M | Reduce -0.7% |
| MSFT Microsoft Corp. | 3.56% | 38,058 | $16.4M | Reduce -0.3% |
| AVUS Avantis U.S. Equity ETF | 3.20% | 154,968 | $14.7M | Add +0.6% |
| NVDA Nvidia Corp. | 3.19% | 120,869 | $14.7M | Add +0.5% |
| LLY Eli Lilly & Co. | 2.19% | 11,362 | $10.1M | Reduce -2.5% |
| MA Mastercard Inc. Class A | 1.85% | 17,282 | $8.5M | Reduce -0.6% |
| ABBV Abbvie Inc. | 1.66% | 38,744 | $7.7M | Reduce -1.0% |
| V Visa Inc. Class A | 1.66% | 27,768 | $7.6M | Reduce -0.7% |
| AVUV Avantis US Small Cap Value | 1.58% | 76,008 | $7.3M | Add +4.2% |
| RSP Invesco S&P 500 Equal Weight | 1.58% | 40,626 | $7.3M | Add +0.2% |
| JPM JPMorgan Chase & Co. | 1.44% | 31,427 | $6.6M | Reduce -1.7% |
| WMT Walmart Inc. | 1.43% | 81,526 | $6.6M | Reduce -1.4% |
| META Meta Platforms Inc. Class A | 1.31% | 10,566 | $6.0M | Reduce -7.0% |
| DSTL Distillate US Fundamental St | 1.26% | 102,655 | $5.8M | Reduce -8.5% |
| AVIG Avantis Core Fixed Income | 1.26% | 136,518 | $5.8M | Add +14.2% |
| HD Home Depot Inc. | 1.20% | 13,599 | $5.5M | Reduce -0.5% |
| GOOGL Alphabet Inc. Class A | 1.16% | 32,244 | $5.3M | Reduce -0.6% |
| AMZN Amazon.com Inc. | 1.15% | 28,337 | $5.3M | Reduce -0.8% |
| DFCF Dimensional Core Fixed Inc. | 1.14% | 121,973 | $5.3M | Add +8.1% |
| XOM Exxon Mobil Corp. | 1.01% | 39,576 | $4.6M | Add +2.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.99% | 20,710 | $4.6M | Add +0.2% |
| DGRO iShares Core Dividend Growth | 0.94% | 68,686 | $4.3M | Add +0.1% |
| DFUS Dimensional US Eq MKT ETF | 0.92% | 68,167 | $4.2M | Add +9.9% |
| MRK Merck & Co. Inc. | 0.92% | 37,279 | $4.2M | Add +0.2% |
| CTAS Cintas Corp. | 0.88% | 19,681 | $4.1M | Reduce -2.2% |
| BND Vanguard Total Bond Market | 0.88% | 53,941 | $4.1M | Add +0.8% |
| JPST JPMorgan Ultra-Short Income | 0.86% | 78,283 | $4.0M | Add +3.1% |
| PG The Procter & Gamble Co. | 0.85% | 22,485 | $3.9M | Add +0.9% |
| CVX Chevron Corp. | 0.82% | 25,699 | $3.8M | Add +3.6% |
| BIP Brookfield Infrastructure Pa | 0.78% | 102,364 | $3.6M | Reduce -0.2% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.76% | 30,875 | $3.5M | Add +0.4% |
| PSX Phillips 66 | 0.73% | 25,535 | $3.4M | Add +1.8% |
| DFAX Dimensional World Ex US Core | 0.72% | 122,241 | $3.3M | Add +0.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.71% | 7,084 | $3.3M | Add +10.9% |
| XLE SS Energy Select Sector | 0.69% | 36,258 | $3.2M | Reduce -0.3% |
| TSLA Tesla Inc. | 0.69% | 12,148 | $3.2M | Add +7.5% |
| VZ Verizon Communications Inc. | 0.69% | 70,647 | $3.2M | Add +7.3% |
| ISRG Intuitive Surgical Inc. | 0.69% | 6,450 | $3.2M | No change |
| ETN Eaton Corp. PLC | 0.68% | 9,443 | $3.1M | Add +0.2% |
| JEPI JPMorgan Equity Premium Inco | 0.67% | 51,760 | $3.1M | Add +7.7% |
| INTU Intuit Inc. | 0.66% | 4,894 | $3.0M | Reduce -0.7% |
| SPGI S&P Global Inc. | 0.65% | 5,785 | $3.0M | Reduce -4.9% |
| JNJ Johnson & Johnson | 0.64% | 18,257 | $3.0M | Reduce -1.4% |
| DGRW Wisdomtree U.S. Quality Divi | 0.63% | 34,964 | $2.9M | Add +2.0% |
| OKE Oneok Inc. | 0.62% | 31,328 | $2.9M | Reduce -1.6% |
| IQLT iShares MSCI International Q | 0.60% | 66,116 | $2.7M | Add +0.4% |
| USFR Wisdomtree Floating Rate Tre | 0.59% | 53,987 | $2.7M | Add +2.0% |
| GOOG Alphabet Inc. Class C | 0.58% | 16,018 | $2.7M | Reduce -1.2% |
| BN Brookfield Corp. | 0.57% | 49,283 | $2.6M | Reduce -0.4% |
| APH Amphenol Corp. Class A | 0.55% | 38,980 | $2.5M | No change |
| AVGO Broadcom Inc. | 0.54% | 14,440 | $2.5M | Reduce -3.7% |
| AVDE Avantis International Equity | 0.52% | 36,037 | $2.4M | Add +1.2% |
| UNH Unitedhealth Group Inc. | 0.51% | 4,053 | $2.4M | Reduce -2.7% |
| NKE Nike Inc. Class B | 0.51% | 26,465 | $2.3M | Reduce -2.6% |
| QLC NT US Qual LC ETF | 0.50% | 35,186 | $2.3M | Add +47.7% |
| CMCSA Comcast Corp. Class A | 0.48% | 53,029 | $2.2M | Add +3.6% |
| QCOM Qualcomm Inc. | 0.48% | 12,930 | $2.2M | Add +0.5% |
| GSLC Goldman Activebeta US LC ETF | 0.46% | 18,849 | $2.1M | Reduce -8.0% |
| CB Chubb Ltd. | 0.46% | 7,367 | $2.1M | No change |
| SCHO Schwab Short-Term US Treas | 0.43% | 40,890 | $2.0M | Add +5.6% |
| AVLV Avantis US Large Cap Value | 0.43% | 30,098 | $2.0M | Reduce -0.8% |
| PFE Pfizer Inc. | 0.43% | 68,258 | $2.0M | Add +10.0% |
| JPIE JPMorgan Income ETF | 0.42% | 41,989 | $1.9M | Add +0.7% |
| LMT Lockheed Martin Corp. | 0.42% | 3,317 | $1.9M | No change |
| NEE Nextera Energy Inc. | 0.42% | 22,841 | $1.9M | Reduce -0.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.41% | 33,007 | $1.9M | Reduce -1.7% |
| BMY Bristol-Myers Squibb Co. | 0.41% | 36,397 | $1.9M | Add +5.7% |
| T AT&T Inc. | 0.40% | 82,965 | $1.8M | Add +8.8% |
| ED Consolidated Edison Inc. | 0.39% | 17,324 | $1.8M | Add +1.9% |
| COST Costco Wholesale Corp. | 0.39% | 2,024 | $1.8M | Reduce -4.1% |
| IQDY NT Intl Qual Div DYN ETF | 0.39% | 57,162 | $1.8M | Add +4.0% |
| DFIV Dimensional International Va | 0.39% | 46,606 | $1.8M | Add +3.9% |
| PLD Prologis Inc. | 0.38% | 13,920 | $1.8M | Add +0.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.38% | 44,059 | $1.7M | Reduce -1.5% |
| AMGN Amgen Inc. | 0.37% | 5,297 | $1.7M | Reduce -0.1% |
| GLD SPDR Gold Shares | 0.37% | 6,985 | $1.7M | Add +17.3% |
| SCHG Schwab US Large-Cap Growth | 0.36% | 15,896 | $1.7M | Add +3.7% |
| NUE Nucor Corp. | 0.36% | 10,890 | $1.6M | Reduce -0.7% |
| AMT American Tower Corp. | 0.35% | 6,874 | $1.6M | Add +1.9% |
| QGRW Wisdomtree US Quality Growth | 0.34% | 34,749 | $1.6M | Add +18.9% |
| JQUA JPMorgan US Quality Factor | 0.34% | 28,012 | $1.6M | Add +1.7% |
| MCD McDonald's Corp. | 0.33% | 5,007 | $1.5M | Add +0.7% |
| SPHY SS SPDR P High Yield ETF | 0.33% | 62,868 | $1.5M | Add +5.5% |
| BLK BlackRock Finance Inc. | 0.31% | 1,522 | $1.4M | Reduce -5.1% |
| HSY The Hershey Co. | 0.31% | 7,479 | $1.4M | Reduce -17.7% |
| BKLC BNY Mellon US LRG Cap Cor | 0.31% | 13,016 | $1.4M | Add +9.8% |
| STPZ PIMCO 1-5 Year US Tips Index | 0.31% | 26,649 | $1.4M | Add +8.9% |
| TMUS T-Mobile US Inc. | 0.30% | 6,781 | $1.4M | Reduce -5.4% |
| APD Air Products & Chemicals Inc. | 0.30% | 4,687 | $1.4M | Add +0.5% |
| ABT Abbott Laboratories | 0.30% | 12,240 | $1.4M | Reduce -0.3% |
| ICE Intercontinental Exchange Inc. | 0.30% | 8,658 | $1.4M | Reduce -5.8% |
| SHEL Shell PLC-ADR | 0.30% | 21,022 | $1.4M | Add +0.0% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.30% | 2 | $1.4M | No change |
| RDVY First Trust Rising Dividend | 0.30% | 23,193 | $1.4M | Add +3.1% |
| CSCO Cisco Systems Inc. | 0.29% | 25,444 | $1.4M | Add +0.5% |
| DFAU Dimensional US Core Equity M | 0.29% | 33,759 | $1.3M | Add +0.8% |
| OMFL Invesco Russell 1000 DYN M/F | 0.29% | 25,130 | $1.3M | Reduce -51.3% |
| PH Parker Hannifin Corp. | 0.29% | 2,106 | $1.3M | Reduce -4.8% |
| RDVI FT Vest Rising Dividend Achi | 0.29% | 53,984 | $1.3M | Add +0.5% |
| MLM Martin Marietta Materials | 0.28% | 2,435 | $1.3M | Add +10.9% |
Portfolio Sells Q2 2024 → Q3 2024
| MSFT Microsoft Corp. | Reduce -0.3% | 3.56% | −0.39 |
| OMFL Invesco Russell 1000 DYN M/F | Reduce -51.3% | 0.29% | −0.34 |
| LLY Eli Lilly & Co. | Reduce -2.5% | 2.19% | −0.26 |
| GOOGL Alphabet Inc. Class A | Reduce -0.6% | 1.16% | −0.21 |
| SPGP Invesco S&P 500 Garp ETF | Reduce -59.9% | 0.12% | −0.20 |
| AMAT Applied Materials Inc. | Sold out | 0.00% | −0.15 |
| AMZN Amazon.com Inc. | Reduce -0.8% | 1.15% | −0.13 |
| IVV iShares Core S&P 500 ETF | Reduce -29.5% | 0.26% | −0.11 |
| SCHW Schwab (charles) Corp. | Reduce -26.1% | 0.18% | −0.11 |
| GOOG Alphabet Inc. Class C | Reduce -1.2% | 0.58% | −0.11 |
| INTU Intuit Inc. | Reduce -0.7% | 0.66% | −0.09 |
| CVS CVS Health Corp. | Reduce -26.4% | 0.24% | −0.09 |
| XLE SS Energy Select Sector | Reduce -0.3% | 0.69% | −0.08 |
| HSY The Hershey Co. | Reduce -17.7% | 0.31% | −0.07 |
| DSTL Distillate US Fundamental St | Reduce -8.5% | 1.26% | −0.07 |
| FEBW Alianzim US Eq BFR20 Feb-Usd | Sold out | 0.00% | −0.07 |
| BA The Boeing Co. | Reduce -2.7% | 0.22% | −0.07 |
| MRNA Moderna Inc. | Sold out | 0.00% | −0.07 |
| FTSM First Trust Enh Short Mat FD | Reduce -30.1% | 0.11% | −0.06 |
| FSIG FT Ltd. Duration Inv Grade | Sold out | 0.00% | −0.06 |
| JPM JPMorgan Chase & Co. | Reduce -1.7% | 1.44% | −0.06 |
| JUST Goldman Sachs Just US LRG | Sold out | 0.00% | −0.05 |
| HEFA Isha Curr Hedged MSCI Eafe | Sold out | 0.00% | −0.05 |
| KLAC KLA Corp. | Reduce -2.8% | 0.28% | −0.05 |
| NUE Nucor Corp. | Reduce -0.7% | 0.36% | −0.05 |
| EPS Wisdomtree US Large Cap Fund | Reduce -15.6% | 0.23% | −0.05 |
| GSLC Goldman Activebeta US LC ETF | Reduce -8.0% | 0.46% | −0.04 |
| V Visa Inc. Class A | Reduce -0.7% | 1.66% | −0.04 |
| INTC Intel Corp. | Reduce -11.3% | 0.07% | −0.04 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -31.0% | 0.08% | −0.04 |
| ELV Elevance Health Inc. | Reduce -1.4% | 0.27% | −0.03 |
| GUNR NT Mstar GLBL NR ETF | Reduce -19.2% | 0.11% | −0.03 |
| BAC Bank of America Corp. | Reduce -1.5% | 0.38% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -4.1% | 0.39% | −0.03 |
| GIGB Goldman Sachs Inv GRD Corp. | Reduce -26.3% | 0.06% | −0.02 |
| BEN Franklin Templeton Inc. | Reduce -5.5% | 0.08% | −0.02 |
| C Citigroup Inc. | Reduce -6.0% | 0.13% | −0.02 |
| BBUS JPMorgan Betabuilders US Equ | Reduce -27.3% | 0.04% | −0.02 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -7.8% | 0.20% | −0.02 |
| ADBE Adobe Inc. | Reduce -2.0% | 0.10% | −0.02 |
| AVGO Broadcom Inc. | Reduce -3.7% | 0.54% | −0.02 |
| TDTT NT Iboxx 3Y Dur Tips ETF | Reduce -2.2% | 0.22% | −0.02 |
| AVSC Avantis US Small Cap Equity | Reduce -14.4% | 0.10% | −0.01 |
| SHAG Wsdmtree YLD En US St Agg | Reduce -9.6% | 0.09% | −0.01 |
| AMGN Amgen Inc. | Reduce -0.1% | 0.37% | −0.01 |
| NRK Nuveen NY Amt-FR Muni Inc. | Reduce -7.0% | 0.09% | −0.01 |
| META Meta Platforms Inc. Class A | Reduce -7.0% | 1.31% | −0.01 |
| AVLV Avantis US Large Cap Value | Reduce -0.8% | 0.43% | −0.01 |
| ICVT iShares Convertible Bond ETF | Reduce -4.6% | 0.22% | −0.01 |
| IYW iShares Ustechnology ETF | Reduce -9.9% | 0.06% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| AVLC Avantis US LG Cap Eq ETF | Add +390.8% | 0.23% | +0.18 |
| TSLA Tesla Inc. | Add +7.5% | 0.69% | +0.17 |
| IBM Intl Business Machines Corp. | Add +0.2% | 0.99% | +0.17 |
| QLC NT US Qual LC ETF | Add +47.7% | 0.50% | +0.16 |
| DUHP Dimensional US High Profi Et | New | 0.15% | +0.15 |
| AVIG Avantis Core Fixed Income | Add +14.2% | 1.26% | +0.13 |
| EFV iShares MSCI Eafe Value ETF | New | 0.11% | +0.11 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +10.9% | 0.71% | +0.11 |
| EFG iShares MSCI Eafe Growth ETF | New | 0.10% | +0.10 |
| VOO Vanguard S&P 500 ETF | New | 0.08% | +0.08 |
| BMY Bristol-Myers Squibb Co. | Add +5.7% | 0.41% | +0.08 |
| DFUS Dimensional US Eq MKT ETF | Add +9.9% | 0.92% | +0.08 |
| GLD SPDR Gold Shares | Add +17.3% | 0.37% | +0.07 |
| AVUV Avantis US Small Cap Value | Add +4.2% | 1.58% | +0.07 |
| EMXC iShares MSCI Emr MRK Ex Chna | New | 0.06% | +0.06 |
| VZ Verizon Communications Inc. | Add +7.3% | 0.69% | +0.06 |
| DFCF Dimensional Core Fixed Inc. | Add +8.1% | 1.14% | +0.06 |
| D Dominion Energy Inc. | New | 0.06% | +0.06 |
| T AT&T Inc. | Add +8.8% | 0.40% | +0.06 |
| BNTX Biontech SE-ADR | New | 0.06% | +0.06 |
| IVW iShares S&P 500 Growth ETF | Add +49.9% | 0.17% | +0.05 |
| FTCB FT Core Investment Grade ETF | New | 0.05% | +0.05 |
| KR Kroger Co. | New | 0.05% | +0.05 |
| DFSU Dimensional US Sus CORE1 ETF | New | 0.05% | +0.05 |
| INSP Inspire Medical Systems Inc. | New | 0.05% | +0.05 |
| AMT American Tower Corp. | Add +1.9% | 0.35% | +0.04 |
| QGRW Wisdomtree US Quality Growth | Add +18.9% | 0.34% | +0.04 |
| ED Consolidated Edison Inc. | Add +1.9% | 0.39% | +0.04 |
| RSP Invesco S&P 500 Equal Weight | Add +0.2% | 1.58% | +0.04 |
| JEPI JPMorgan Equity Premium Inco | Add +7.7% | 0.67% | +0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +58.1% | 0.11% | +0.04 |
| MCD McDonald's Corp. | Add +0.7% | 0.33% | +0.04 |
| TLT iShares 20+ Year Treasury BD | Add +37.5% | 0.13% | +0.04 |
| RTX RTX Corp. | Add +1.0% | 0.28% | +0.04 |
| BX Blackstone Inc. | Add +0.1% | 0.23% | +0.03 |
| NFBK Northfield Bancorp Inc. | New | 0.03% | +0.03 |
| XEXGX Eaton Vance Tax-Managed Glob | New | 0.03% | +0.03 |
| CCI Crown Castle Inc. | Add +13.0% | 0.13% | +0.03 |
| PFE Pfizer Inc. | Add +10.0% | 0.43% | +0.03 |
| GILD Gilead Sciences Inc. | Add +6.5% | 0.14% | +0.03 |
| IGIB iShares 5-10Y Inv Grade Corp. | Add +17.4% | 0.19% | +0.03 |
| BKLC BNY Mellon US LRG Cap Cor | Add +9.8% | 0.31% | +0.03 |
| APD Air Products & Chemicals Inc. | Add +0.5% | 0.30% | +0.02 |
| ORCL Oracle Corp. | Add +0.1% | 0.20% | +0.02 |
| NGG National Grid PLC-SP ADR | Add +0.7% | 0.16% | +0.02 |
| PLD Prologis Inc. | Add +0.5% | 0.38% | +0.02 |
| UPS United Parcel Service Class B | Add +41.5% | 0.09% | +0.02 |
| DGRO iShares Core Dividend Growth | Add +0.1% | 0.94% | +0.02 |
| BIPC Brookfield Infrastructure-A | Add +0.1% | 0.11% | +0.02 |
| ACHR Archer Aviation Inc. Class A | New | 0.02% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |