Herold Advisors, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 13, 2025), Herold Advisors, Inc. reported 248 stock positions worth $431.5 million. Its top holding was Apple (AAPL) at 5.0% of the portfolio, followed by Nvidia (NVDA, 4.9%) and Microsoft (MSFT, 4.2%). Compared with Q2 2025, it opened 5 new positions, sold out of 68, added to 94 and reduced 126. The biggest buy was Nvidia (NVDA, shares +22%) and the biggest sale an exit from Invesco S&P 500 Equal Weight (RSP).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $431.5M (Q3 2025)
- SEC Filing
- 0001172661-25-004762 ↗ filed Nov 13, 2025
Holdings Value
Holdings 248 stocks · $431.5M
| AAPL Apple Inc. | 5.00% | 84,645 | $21.6M | Reduce -10.9% |
| NVDA Nvidia Corp. | 4.88% | 112,920 | $21.1M | Add +22.2% |
| MSFT Microsoft Corp. | 4.21% | 35,084 | $18.2M | Add +7.8% |
| JPM JPMorgan Chase & Co. | 2.12% | 29,013 | $9.2M | Add +2.1% |
| MA Mastercard Inc. Class A | 2.04% | 15,447 | $8.8M | Add +3.8% |
| ABBV Abbvie Inc. | 1.92% | 35,847 | $8.3M | Add +4.9% |
| AVUS Avantis U.S. Equity ETF | 1.87% | 74,331 | $8.1M | Reduce -53.3% |
| LLY Eli Lilly & Co. | 1.86% | 10,541 | $8.0M | Add +8.5% |
| V Visa Inc. Class A | 1.74% | 21,960 | $7.5M | Reduce -10.8% |
| DFUS Dimensional US Eq MKT ETF | 1.71% | 101,836 | $7.4M | Add +19.5% |
| XOM Exxon Mobil Corp. | 1.69% | 64,851 | $7.3M | Reduce -5.4% |
| WMT Walmart Inc. | 1.69% | 70,836 | $7.3M | Add +7.9% |
| AVIG Avantis Core Fixed Income | 1.56% | 159,964 | $6.7M | Add +16.6% |
| DFCF Dimensional Core Fixed Inc. | 1.51% | 152,351 | $6.5M | Add +18.0% |
| GOOGL Alphabet Inc. Class A | 1.49% | 26,463 | $6.4M | Reduce -6.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 1.31% | 20,060 | $5.7M | Reduce -4.2% |
| META Meta Platforms Inc. Class A | 1.25% | 7,341 | $5.4M | Reduce -21.9% |
| HD Home Depot Inc. | 1.18% | 12,528 | $5.1M | Add +12.4% |
| AVLC Avantis US LG Cap Eq ETF | 1.15% | 64,655 | $4.9M | Add +11.8% |
| DSTL Distillate US Fundamental St | 1.14% | 85,008 | $4.9M | Reduce -7.0% |
| TSLA Tesla Inc. | 1.11% | 10,750 | $4.8M | Reduce -3.1% |
| APH Amphenol Corp. Class A | 1.09% | 38,176 | $4.7M | Add +19.4% |
| AMZN Amazon.com Inc. | 1.07% | 20,948 | $4.6M | Reduce -22.0% |
| JPST JPMorgan Ultra-Short Income | 1.05% | 89,585 | $4.5M | Reduce -4.2% |
| CVX Chevron Corp. | 1.02% | 28,443 | $4.4M | Add +0.9% |
| PG The Procter & Gamble Co. | 0.89% | 25,053 | $3.8M | Add +6.3% |
| QLC NT US Qual LC ETF | 0.87% | 48,202 | $3.8M | Add +18.8% |
| VZ Verizon Communications Inc. | 0.83% | 81,678 | $3.6M | Reduce -7.2% |
| AVDE Avantis International Equity | 0.78% | 42,430 | $3.3M | Add +1.4% |
| IQDY NT Intl Qual Div DYN ETF | 0.74% | 94,043 | $3.2M | Add +20.4% |
| BIP Brookfield Infrastructure Pa | 0.74% | 96,629 | $3.2M | Add +1.5% |
| CTAS Cintas Corp. | 0.72% | 15,092 | $3.1M | Add +24.5% |
| JEPI JPMorgan Equity Premium Inco | 0.72% | 54,060 | $3.1M | Reduce -1.7% |
| DFIV Dimensional International Va | 0.70% | 65,725 | $3.0M | Add +13.8% |
| QGRW Wisdomtree US Quality Growth | 0.69% | 52,022 | $3.0M | Add +6.3% |
| USFR Wisdomtree Floating Rate Tre | 0.68% | 58,594 | $2.9M | Reduce -0.4% |
| BN Brookfield Corp. | 0.68% | 42,693 | $2.9M | Reduce -8.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.68% | 5,818 | $2.9M | Reduce -0.2% |
| ETN Eaton Corp. PLC | 0.67% | 7,778 | $2.9M | No change |
| DGRW Wisdomtree U.S. Quality Divi | 0.67% | 32,692 | $2.9M | Reduce -7.5% |
| INTU Intuit Inc. | 0.67% | 4,232 | $2.9M | Add +25.2% |
| ISRG Intuitive Surgical Inc. | 0.67% | 6,450 | $2.9M | No change |
| JNJ Johnson & Johnson | 0.66% | 15,471 | $2.9M | Reduce -2.3% |
| SKOR NT Crdscr US Corp. BD ETF | 0.66% | 57,451 | $2.8M | Add +14.3% |
| T AT&T Inc. | 0.65% | 99,192 | $2.8M | Reduce -12.8% |
| XLE SS Energy Select Sector | 0.63% | 30,345 | $2.7M | Add +14.9% |
| AVGO Broadcom Inc. | 0.62% | 8,132 | $2.7M | Reduce -1.0% |
| AVUV Avantis US Small Cap Value | 0.61% | 26,305 | $2.6M | Reduce -66.0% |
| IGIB iShares 5-10Y Inv Grade Corp. | 0.61% | 48,327 | $2.6M | Reduce -2.0% |
| MRK Merck & Co. Inc. | 0.59% | 30,410 | $2.6M | Reduce -3.7% |
| SPGI S&P Global Inc. | 0.55% | 4,835 | $2.4M | Add +3.9% |
| AVLV Avantis US Large Cap Value | 0.54% | 32,468 | $2.3M | Add +14.4% |
| PSX Phillips 66 | 0.52% | 16,503 | $2.2M | Add +6.7% |
| QCOM Qualcomm Inc. | 0.50% | 13,092 | $2.2M | Reduce -1.5% |
| COST Costco Wholesale Corp. | 0.50% | 2,338 | $2.2M | Add +15.5% |
| CB Chubb Ltd. | 0.50% | 7,629 | $2.2M | Add +12.4% |
| GOOG Alphabet Inc. Class C | 0.50% | 8,830 | $2.2M | Reduce -41.9% |
| GLD SPDR Gold Shares | 0.49% | 5,984 | $2.1M | Add +4.7% |
| DFAU Dimensional US Core Equity M | 0.49% | 46,000 | $2.1M | Add +0.7% |
| GSLC Goldman Activebeta US LC ETF | 0.48% | 16,032 | $2.1M | Reduce -2.4% |
| OKE Oneok Inc. | 0.46% | 27,193 | $2.0M | Reduce -11.4% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.46% | 34,363 | $2.0M | Add +3.3% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.46% | 46,754 | $2.0M | Reduce -19.6% |
| SCHG Schwab US Large-Cap Growth | 0.45% | 60,779 | $1.9M | Add +11.7% |
| JPIE JPMorgan Income ETF | 0.42% | 39,040 | $1.8M | Reduce -7.8% |
| PFE Pfizer Inc. | 0.41% | 70,226 | $1.8M | Reduce -7.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.41% | 34,536 | $1.8M | Reduce -23.1% |
| NEE Nextera Energy Inc. | 0.41% | 23,595 | $1.8M | Add +3.9% |
| RTX RTX Corp. | 0.40% | 10,316 | $1.7M | Reduce -1.1% |
| ED Consolidated Edison Inc. | 0.40% | 17,162 | $1.7M | Reduce -1.1% |
| GS Goldman Sachs Group Inc. | 0.40% | 2,141 | $1.7M | Add +59.1% |
| BMY Bristol-Myers Squibb Co. | 0.39% | 37,767 | $1.7M | Add +1.5% |
| ABT Abbott Laboratories | 0.39% | 12,690 | $1.7M | Add +19.3% |
| BA The Boeing Co. | 0.37% | 7,331 | $1.6M | Add +15.8% |
| LMT Lockheed Martin Corp. | 0.36% | 3,145 | $1.6M | Add +21.8% |
| SHEL Shell PLC-ADR | 0.36% | 21,806 | $1.6M | Add +0.0% |
| NKE Nike Inc. Class B | 0.35% | 21,829 | $1.5M | Add +13.1% |
| MCD McDonald's Corp. | 0.34% | 4,894 | $1.5M | Add +2.3% |
| ORCL Oracle Corp. | 0.33% | 5,082 | $1.4M | Reduce -13.2% |
| BKLC BNY Mellon US LRG Cap Cor | 0.33% | 11,090 | $1.4M | Reduce -23.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.33% | 12,319 | $1.4M | Reduce -13.6% |
| JQUA JPMorgan US Quality Factor | 0.33% | 22,330 | $1.4M | Reduce -18.1% |
| NTSX Wisdomtree US Efficient Core | 0.32% | 26,000 | $1.4M | Reduce -3.7% |
| CAT Caterpillar Inc. | 0.32% | 2,876 | $1.4M | Reduce -9.6% |
| CSCO Cisco Systems Inc. | 0.32% | 20,018 | $1.4M | Reduce -6.8% |
| AMT American Tower Corp. | 0.31% | 6,890 | $1.3M | Reduce -0.4% |
| MS Morgan Stanley | 0.30% | 8,215 | $1.3M | Reduce -4.2% |
| NUE Nucor Corp. | 0.30% | 9,440 | $1.3M | Add +36.0% |
| BLK BlackRock Inc. | 0.30% | 1,095 | $1.3M | Reduce -1.4% |
| PLD Prologis Inc. | 0.30% | 11,133 | $1.3M | Add +45.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.29% | 2,642 | $1.3M | Add +45.7% |
| AVEM Avantis Emerging Markets Eq | 0.29% | 16,699 | $1.3M | Add +17.9% |
| DE Deere & Co. | 0.29% | 2,702 | $1.2M | Add +29.7% |
| RDVY First Trust Rising Dividend | 0.28% | 18,222 | $1.2M | Reduce -20.1% |
| UNH Unitedhealth Group Inc. | 0.28% | 3,501 | $1.2M | Add +14.6% |
| JPEF JPMorgan Equity Focus ETF | 0.28% | 16,292 | $1.2M | Add +6.4% |
| PEG Public Service Enterprise GP | 0.28% | 14,389 | $1.2M | Reduce -2.2% |
| ICVT iShares Convertible Bond ETF | 0.26% | 11,400 | $1.1M | Add +28.1% |
| KLAC KLA Corp. | 0.26% | 1,041 | $1.1M | Add +41.1% |
| EPS Wisdomtree US Large Cap Fund | 0.25% | 15,860 | $1.1M | Reduce -8.6% |
Portfolio Sells Q2 2025 → Q3 2025
| RSP Invesco S&P 500 Equal Weight | Sold out | 0.00% | −1.51 |
| AVUS Avantis U.S. Equity ETF | Reduce -53.3% | 1.87% | −1.49 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Sold out | 0.00% | −1.45 |
| BND Vanguard Total Bond Market | Sold out | 0.00% | −1.00 |
| AVUV Avantis US Small Cap Value | Reduce -66.0% | 0.61% | −0.87 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Sold out | 0.00% | −0.86 |
| DFAX Dimensional World Ex US Core | Sold out | 0.00% | −0.70 |
| DGRO iShares Core Dividend Growth | Reduce -77.0% | 0.23% | −0.63 |
| IQLT iShares MSCI International Q | Sold out | 0.00% | −0.58 |
| SCHO Schwab Short-Term US Treas | Sold out | 0.00% | −0.52 |
| STPZ PIMCO 1-5 Year US Tips Index | Sold out | 0.00% | −0.37 |
| SPHY SS SPDR P High Yield ETF | Sold out | 0.00% | −0.34 |
| FTSM First Trust Enh Short Mat FD | Sold out | 0.00% | −0.32 |
| DSL Doubleline Income Solutions | Sold out | 0.00% | −0.29 |
| IVV iShares Core S&P 500 ETF | Sold out | 0.00% | −0.24 |
| QUAL iShares MSCI USA Quality Fac | Sold out | 0.00% | −0.24 |
| META Meta Platforms Inc. Class A | Reduce -21.9% | 1.25% | −0.21 |
| NFLX Netflix Inc. | Reduce -41.0% | 0.25% | −0.18 |
| IVW iShares S&P 500 Growth ETF | Sold out | 0.00% | −0.17 |
| AMZN Amazon.com Inc. | Reduce -22.0% | 1.07% | −0.17 |
| RDVI FT Vest Rising Dividend Achi | Sold out | 0.00% | −0.17 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Sold out | 0.00% | −0.15 |
| CGGE Cap Group Global Eq | Sold out | 0.00% | −0.15 |
| SPYV SS SPDR P S&P 500 Value ETF | Sold out | 0.00% | −0.14 |
| EFV iShares MSCI Eafe Value ETF | Sold out | 0.00% | −0.14 |
| TLT iShares 20+ Year Treasury BD | Sold out | 0.00% | −0.13 |
| BRK.A Berkshire Hathaway Inc. Class A | Reduce -50.0% | 0.17% | −0.13 |
| CGBL Cap Group Core Balanced | Sold out | 0.00% | −0.13 |
| SCHD Schwab US DVD Equity ETF | Sold out | 0.00% | −0.11 |
| CMCSA Comcast Corp. Class A | Reduce -33.7% | 0.20% | −0.11 |
| VIG Vanguard Dividend Apprec ETF | Reduce -59.1% | 0.10% | −0.11 |
| VT Vanguard Tot World STK ETF | Sold out | 0.00% | −0.11 |
| UTF Cohen & Steers Infrastructur | Sold out | 0.00% | −0.10 |
| HWM Howmet Aerospace Inc. | Sold out | 0.00% | −0.10 |
| VTI VG Morningstar TS MKT ETF-US | Sold out | 0.00% | −0.10 |
| FTGS First Trust Grwth Strgth ETF | Sold out | 0.00% | −0.10 |
| V Visa Inc. Class A | Reduce -10.8% | 1.74% | −0.09 |
| IEMG iShares Core MSCI Emerging | Sold out | 0.00% | −0.09 |
| ECC Eagle Point Credit Co. | Sold out | 0.00% | −0.09 |
| KYN Kayne Anderson Energy Infra | Sold out | 0.00% | −0.08 |
| CGUS Cap Group Core Equity | Sold out | 0.00% | −0.08 |
| JPIB JPMorgan Intl BND ETF | Sold out | 0.00% | −0.08 |
| ADBE Adobe Inc. | Sold out | 0.00% | −0.08 |
| MU Micron Technology Inc. | Reduce -66.6% | 0.07% | −0.07 |
| PM Philip Morris International | Reduce -21.4% | 0.24% | −0.07 |
| CIBR First Trust Nasdaq Cybersecu | Sold out | 0.00% | −0.07 |
| FTCS First Trust Capital Strength | Reduce -62.7% | 0.05% | −0.07 |
| THRO iShares U.S. Thematic Rotati | Sold out | 0.00% | −0.07 |
| OEF iShares S&P 100 ETF | Sold out | 0.00% | −0.07 |
| GOOG Alphabet Inc. Class C | Reduce -41.9% | 0.50% | −0.07 |
Portfolio Buys Q2 2025 → Q3 2025
| NVDA Nvidia Corp. | Add +22.2% | 4.88% | +1.82 |
| MSFT Microsoft Corp. | Add +7.8% | 4.21% | +0.82 |
| ABBV Abbvie Inc. | Add +4.9% | 1.92% | +0.59 |
| DFUS Dimensional US Eq MKT ETF | Add +19.5% | 1.71% | +0.51 |
| APH Amphenol Corp. Class A | Add +19.4% | 1.09% | +0.43 |
| JPM JPMorgan Chase & Co. | Add +2.1% | 2.12% | +0.39 |
| DFCF Dimensional Core Fixed Inc. | Add +18.0% | 1.51% | +0.37 |
| AVIG Avantis Core Fixed Income | Add +16.6% | 1.56% | +0.36 |
| WMT Walmart Inc. | Add +7.9% | 1.69% | +0.35 |
| HD Home Depot Inc. | Add +12.4% | 1.18% | +0.32 |
| AVLC Avantis US LG Cap Eq ETF | Add +11.8% | 1.15% | +0.28 |
| MA Mastercard Inc. Class A | Add +3.8% | 2.04% | +0.28 |
| LLY Eli Lilly & Co. | Add +8.5% | 1.86% | +0.28 |
| QLC NT US Qual LC ETF | Add +18.8% | 0.87% | +0.27 |
| IQDY NT Intl Qual Div DYN ETF | Add +20.4% | 0.74% | +0.21 |
| GS Goldman Sachs Group Inc. | Add +59.1% | 0.40% | +0.20 |
| DFIV Dimensional International Va | Add +13.8% | 0.70% | +0.18 |
| CVX Chevron Corp. | Add +0.9% | 1.02% | +0.18 |
| XLE SS Energy Select Sector | Add +14.9% | 0.63% | +0.16 |
| QGRW Wisdomtree US Quality Growth | Add +6.3% | 0.69% | +0.15 |
| CTAS Cintas Corp. | Add +24.5% | 0.72% | +0.15 |
| SKOR NT Crdscr US Corp. BD ETF | Add +14.3% | 0.66% | +0.14 |
| AVLV Avantis US Large Cap Value | Add +14.4% | 0.54% | +0.14 |
| PSX Phillips 66 | Add +6.7% | 0.52% | +0.13 |
| GLD SPDR Gold Shares | Add +4.7% | 0.49% | +0.13 |
| PLD Prologis Inc. | Add +45.9% | 0.30% | +0.13 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +45.7% | 0.29% | +0.13 |
| AVDE Avantis International Equity | Add +1.4% | 0.78% | +0.13 |
| KLAC KLA Corp. | Add +41.1% | 0.26% | +0.12 |
| SCHG Schwab US Large-Cap Growth | Add +11.7% | 0.45% | +0.12 |
| AVMV Avantis US Mid Cap Val ETF | Add +92.4% | 0.21% | +0.11 |
| LMT Lockheed Martin Corp. | Add +21.8% | 0.36% | +0.11 |
| INTU Intuit Inc. | Add +25.2% | 0.67% | +0.11 |
| NUE Nucor Corp. | Add +36.0% | 0.30% | +0.11 |
| PG The Procter & Gamble Co. | Add +6.3% | 0.89% | +0.10 |
| TSCO Tractor Supply Company | Add +62.0% | 0.21% | +0.10 |
| ICVT iShares Convertible Bond ETF | Add +28.1% | 0.26% | +0.10 |
| ABT Abbott Laboratories | Add +19.3% | 0.39% | +0.09 |
| BA The Boeing Co. | Add +15.8% | 0.37% | +0.09 |
| AVEM Avantis Emerging Markets Eq | Add +17.9% | 0.29% | +0.09 |
| CB Chubb Ltd. | Add +12.4% | 0.50% | +0.09 |
| AVIV Avantis Intl LRG Cap Val ETF | New | 0.08% | +0.08 |
| FDRR Fidelity Div ETF Rise Rates | Add +66.9% | 0.17% | +0.08 |
| NEE Nextera Energy Inc. | Add +3.9% | 0.41% | +0.08 |
| DFAU Dimensional US Core Equity M | Add +0.7% | 0.49% | +0.08 |
| COST Costco Wholesale Corp. | Add +15.5% | 0.50% | +0.08 |
| UNH Unitedhealth Group Inc. | Add +14.6% | 0.28% | +0.08 |
| JEPQ JPM Nasdaq Equity Premium | Add +3.3% | 0.46% | +0.08 |
| BP BP PLC-Spons ADR | Add +28.9% | 0.20% | +0.08 |
| UNP Union Pacific Corp. | Add +33.8% | 0.20% | +0.07 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |