Herold Advisors, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 14, 2025), Herold Advisors, Inc. reported 275 stock positions worth $458.9 million. Its top holding was Apple (AAPL) at 5.2% of the portfolio, followed by Nvidia (NVDA, 3.5%) and Microsoft (MSFT, 3.5%). Compared with Q3 2024, it opened 11 new positions, sold out of 8, added to 114 and reduced 99. The biggest buy was Exxon Mobil (XOM, shares +57%) and the biggest sale an exit from NT Iboxx 3Y Dur Tips ETF (TDTT).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $458.9M (Q4 2024)
- SEC Filing
- 0001172661-25-001072 ↗ filed Feb 14, 2025
Holdings Value
Holdings 275 stocks · $458.9M
| AAPL Apple Inc. | 5.22% | 95,594 | $23.9M | Reduce -1.4% |
| NVDA Nvidia Corp. | 3.51% | 119,866 | $16.1M | Reduce -0.8% |
| MSFT Microsoft Corp. | 3.50% | 38,104 | $16.1M | Add +0.1% |
| AVUS Avantis U.S. Equity ETF | 3.10% | 146,881 | $14.2M | Reduce -5.2% |
| LLY Eli Lilly & Co. | 1.94% | 11,520 | $8.9M | Add +1.4% |
| MA Mastercard Inc. Class A | 1.92% | 16,696 | $8.8M | Reduce -3.4% |
| V Visa Inc. Class A | 1.84% | 26,773 | $8.5M | Reduce -3.6% |
| JPM JPMorgan Chase & Co. | 1.58% | 30,236 | $7.2M | Reduce -3.8% |
| WMT Walmart Inc. | 1.56% | 79,357 | $7.2M | Reduce -2.7% |
| AVUV Avantis US Small Cap Value | 1.55% | 73,545 | $7.1M | Reduce -3.2% |
| ABBV Abbvie Inc. | 1.46% | 37,742 | $6.7M | Reduce -2.6% |
| RSP Invesco S&P 500 Equal Weight | 1.46% | 38,231 | $6.7M | Reduce -5.9% |
| XOM Exxon Mobil Corp. | 1.46% | 62,204 | $6.7M | Add +57.2% |
| AMZN Amazon.com Inc. | 1.33% | 27,753 | $6.1M | Reduce -2.1% |
| META Meta Platforms Inc. Class A | 1.30% | 10,227 | $6.0M | Reduce -3.2% |
| GOOGL Alphabet Inc. Class A | 1.30% | 31,578 | $6.0M | Reduce -2.1% |
| AVIG Avantis Core Fixed Income | 1.28% | 145,295 | $5.9M | Add +6.4% |
| DFCF Dimensional Core Fixed Inc. | 1.22% | 135,551 | $5.6M | Add +11.1% |
| DSTL Distillate US Fundamental St | 1.20% | 100,416 | $5.5M | Reduce -2.2% |
| HD Home Depot Inc. | 1.11% | 13,138 | $5.1M | Reduce -3.4% |
| TSLA Tesla Inc. | 1.06% | 12,000 | $4.8M | Reduce -1.2% |
| DFUS Dimensional US Eq MKT ETF | 1.04% | 74,990 | $4.8M | Add +10.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.99% | 20,576 | $4.5M | Reduce -0.7% |
| JPST JPMorgan Ultra-Short Income | 0.93% | 84,848 | $4.3M | Add +8.4% |
| BND Vanguard Total Bond Market | 0.91% | 57,843 | $4.2M | Add +7.2% |
| DGRO iShares Core Dividend Growth | 0.87% | 65,080 | $4.0M | Reduce -5.3% |
| PG The Procter & Gamble Co. | 0.83% | 22,801 | $3.8M | Add +1.4% |
| CVX Chevron Corp. | 0.82% | 26,089 | $3.8M | Add +1.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.79% | 7,964 | $3.6M | Add +12.4% |
| MRK Merck & Co. Inc. | 0.79% | 36,247 | $3.6M | Reduce -2.8% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.77% | 32,984 | $3.5M | Add +6.8% |
| CTAS Cintas Corp. | 0.75% | 18,765 | $3.4M | Reduce -4.7% |
| ISRG Intuitive Surgical Inc. | 0.73% | 6,450 | $3.4M | No change |
| BIP Brookfield Infrastructure Pa | 0.70% | 101,427 | $3.2M | Reduce -0.9% |
| AVGO Broadcom Inc. | 0.68% | 13,434 | $3.1M | Reduce -7.0% |
| DFAX Dimensional World Ex US Core | 0.67% | 123,041 | $3.1M | Add +0.7% |
| OKE Oneok Inc. | 0.66% | 30,386 | $3.1M | Reduce -3.0% |
| JEPI JPMorgan Equity Premium Inco | 0.66% | 52,946 | $3.0M | Add +2.3% |
| DGRW Wisdomtree U.S. Quality Divi | 0.66% | 37,354 | $3.0M | Add +6.8% |
| ETN Eaton Corp. PLC | 0.66% | 9,062 | $3.0M | Reduce -4.0% |
| GOOG Alphabet Inc. Class C | 0.64% | 15,533 | $3.0M | Reduce -3.0% |
| INTU Intuit Inc. | 0.64% | 4,652 | $2.9M | Reduce -4.9% |
| VZ Verizon Communications Inc. | 0.63% | 72,825 | $2.9M | Add +3.1% |
| XLE SS Energy Select Sector | 0.61% | 32,866 | $2.8M | Reduce -9.4% |
| USFR Wisdomtree Floating Rate Tre | 0.61% | 55,565 | $2.8M | Add +2.9% |
| PSX Phillips 66 | 0.61% | 24,521 | $2.8M | Reduce -4.0% |
| BN Brookfield Corp. | 0.59% | 47,284 | $2.7M | Reduce -4.1% |
| APH Amphenol Corp. Class A | 0.59% | 38,980 | $2.7M | No change |
| SPGI S&P Global Inc. | 0.58% | 5,385 | $2.7M | Reduce -6.9% |
| JNJ Johnson & Johnson | 0.58% | 18,248 | $2.6M | Reduce -0.1% |
| IQLT iShares MSCI International Q | 0.54% | 66,971 | $2.5M | Add +1.3% |
| QLC NT US Qual LC ETF | 0.54% | 37,080 | $2.5M | Add +5.4% |
| AVDE Avantis International Equity | 0.51% | 37,865 | $2.3M | Add +5.1% |
| AVLC Avantis US LG Cap Eq ETF | 0.50% | 34,009 | $2.3M | Add +116.3% |
| SCHO Schwab Short-Term US Treas | 0.49% | 93,219 | $2.2M | Add +14.0% |
| GSLC Goldman Activebeta US LC ETF | 0.45% | 17,926 | $2.1M | Reduce -4.9% |
| AVLV Avantis US Large Cap Value | 0.45% | 30,774 | $2.1M | Add +2.3% |
| CB Chubb Ltd. | 0.44% | 7,386 | $2.0M | Add +0.3% |
| QGRW Wisdomtree US Quality Growth | 0.44% | 41,405 | $2.0M | Add +19.1% |
| QCOM Qualcomm Inc. | 0.44% | 13,151 | $2.0M | Add +1.7% |
| T AT&T Inc. | 0.43% | 87,235 | $2.0M | Add +5.2% |
| BMY Bristol-Myers Squibb Co. | 0.43% | 34,988 | $2.0M | Reduce -3.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.43% | 44,810 | $2.0M | Add +1.7% |
| JPIE JPMorgan Income ETF | 0.42% | 42,456 | $1.9M | Add +1.1% |
| COWZ Pacer US Cash Cows 100 ETF | 0.41% | 33,100 | $1.9M | Add +0.3% |
| PFE Pfizer Inc. | 0.40% | 69,562 | $1.8M | Add +1.9% |
| SCHG Schwab US Large-Cap Growth | 0.40% | 65,800 | $1.8M | Add +3.5% |
| NKE Nike Inc. Class B | 0.40% | 24,172 | $1.8M | Reduce -8.7% |
| CMCSA Comcast Corp. Class A | 0.39% | 48,287 | $1.8M | Reduce -8.9% |
| DFIV Dimensional International Va | 0.39% | 50,861 | $1.8M | Add +9.1% |
| IQDY NT Intl Qual Div DYN ETF | 0.37% | 61,872 | $1.7M | Add +8.2% |
| UNH Unitedhealth Group Inc. | 0.37% | 3,335 | $1.7M | Reduce -17.7% |
| BKLC BNY Mellon US LRG Cap Cor | 0.36% | 14,897 | $1.7M | Add +14.4% |
| COST Costco Wholesale Corp. | 0.36% | 1,808 | $1.7M | Reduce -10.7% |
| NEE Nextera Energy Inc. | 0.36% | 23,030 | $1.7M | Add +0.8% |
| JQUA JPMorgan US Quality Factor | 0.36% | 28,658 | $1.6M | Add +2.3% |
| STPZ PIMCO 1-5 Year US Tips Index | 0.35% | 31,133 | $1.6M | Add +16.8% |
| GLD SPDR Gold Shares | 0.35% | 6,664 | $1.6M | Reduce -4.6% |
| LMT Lockheed Martin Corp. | 0.35% | 3,300 | $1.6M | Reduce -0.5% |
| ED Consolidated Edison Inc. | 0.35% | 17,931 | $1.6M | Add +3.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.34% | 13,825 | $1.5M | Add +2.1% |
| MCD McDonald's Corp. | 0.33% | 5,268 | $1.5M | Add +5.2% |
| DFAU Dimensional US Core Equity M | 0.32% | 36,826 | $1.5M | Add +9.1% |
| PLD Prologis Inc. | 0.32% | 13,962 | $1.5M | Add +0.3% |
| SPHY SS SPDR P High Yield ETF | 0.32% | 61,751 | $1.4M | Reduce -1.8% |
| ABT Abbott Laboratories | 0.30% | 12,340 | $1.4M | Add +0.8% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.30% | 24,565 | $1.4M | Add +9.6% |
| APD Air Products & Chemicals Inc. | 0.30% | 4,763 | $1.4M | Add +1.6% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.30% | 2 | $1.4M | No change |
| BLK BlackRock Inc. | 0.30% | 1,324 | $1.4M | Reduce -13.0% |
| RDVY First Trust Rising Dividend | 0.30% | 22,948 | $1.4M | Reduce -1.1% |
| CSCO Cisco Systems Inc. | 0.29% | 22,839 | $1.4M | Reduce -10.2% |
| RDVI FT Vest Rising Dividend Achi | 0.29% | 54,564 | $1.3M | Add +1.1% |
| SHEL Shell PLC-ADR | 0.29% | 20,931 | $1.3M | Reduce -0.4% |
| HSY The Hershey Co. | 0.28% | 7,711 | $1.3M | Add +3.1% |
| AMGN Amgen Inc. | 0.28% | 5,001 | $1.3M | Reduce -5.6% |
| NUE Nucor Corp. | 0.28% | 10,890 | $1.3M | No change |
| AMT American Tower Corp. | 0.28% | 6,909 | $1.3M | Add +0.5% |
| TMUS T-Mobile US Inc. | 0.27% | 5,713 | $1.3M | Reduce -15.8% |
| NTSX Wisdomtree US Efficient Core | 0.27% | 27,000 | $1.3M | No change |
Portfolio Sells Q3 2024 → Q4 2024
| TDTT NT Iboxx 3Y Dur Tips ETF | Sold out | 0.00% | −0.22 |
| ABBV Abbvie Inc. | Reduce -2.6% | 1.46% | −0.20 |
| MCHP Microchip Technology Inc. | Reduce -53.8% | 0.08% | −0.17 |
| ELV Elevance Health Inc. | Reduce -40.3% | 0.12% | −0.16 |
| UNH Unitedhealth Group Inc. | Reduce -17.7% | 0.37% | −0.15 |
| OMFL Invesco Russell 1000 DYN M/F | Reduce -50.3% | 0.15% | −0.14 |
| MRK Merck & Co. Inc. | Reduce -2.8% | 0.79% | −0.13 |
| CTAS Cintas Corp. | Reduce -4.7% | 0.75% | −0.13 |
| RSP Invesco S&P 500 Equal Weight | Reduce -5.9% | 1.46% | −0.12 |
| PSX Phillips 66 | Reduce -4.0% | 0.61% | −0.12 |
| CVS CVS Health Corp. | Reduce -29.1% | 0.12% | −0.12 |
| NKE Nike Inc. Class B | Reduce -8.7% | 0.40% | −0.11 |
| AVUS Avantis U.S. Equity ETF | Reduce -5.2% | 3.10% | −0.10 |
| IQV Iqvia Holdings Inc. | Reduce -22.0% | 0.17% | −0.09 |
| AMGN Amgen Inc. | Reduce -5.6% | 0.28% | −0.09 |
| CMCSA Comcast Corp. Class A | Reduce -8.9% | 0.39% | −0.09 |
| HD Home Depot Inc. | Reduce -3.4% | 1.11% | −0.08 |
| XLE SS Energy Select Sector | Reduce -9.4% | 0.61% | −0.08 |
| BIP Brookfield Infrastructure Pa | Reduce -0.9% | 0.70% | −0.08 |
| LMT Lockheed Martin Corp. | Reduce -0.5% | 0.35% | −0.07 |
| KLAC KLA Corp. | Reduce -8.3% | 0.21% | −0.07 |
| JNJ Johnson & Johnson | Reduce -0.1% | 0.58% | −0.07 |
| DGRO iShares Core Dividend Growth | Reduce -5.3% | 0.87% | −0.07 |
| GUNR NT Mstar GLBL NR ETF | Reduce -52.3% | 0.05% | −0.07 |
| SPGI S&P Global Inc. | Reduce -6.9% | 0.58% | −0.06 |
| CMPR Cimpress PLC | Reduce -13.4% | 0.20% | −0.06 |
| DSTL Distillate US Fundamental St | Reduce -2.2% | 1.20% | −0.06 |
| ALLE Allegion PLC | Reduce -13.5% | 0.21% | −0.06 |
| LRCX Lam Research Corp. | Reduce -15.5% | 0.17% | −0.06 |
| DVN Devon Energy Corp. | Sold out | 0.00% | −0.06 |
| UBER Uber Technologies Inc. | Sold out | 0.00% | −0.06 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -17.8% | 0.08% | −0.06 |
| CAT Caterpillar Inc. | Reduce -19.7% | 0.16% | −0.06 |
| ICE Intercontinental Exchange Inc. | Reduce -12.3% | 0.25% | −0.06 |
| IR Ingersoll-Rand Inc. | Reduce -14.3% | 0.21% | −0.06 |
| ODFL Old Dominion Freight Line | Reduce -17.6% | 0.15% | −0.05 |
| TMO Thermo Fisher Scientific Inc. | Sold out | 0.00% | −0.05 |
| FTCB FT Core Investment Grade ETF | Sold out | 0.00% | −0.05 |
| HUBB Hubbell Inc. | Reduce -14.7% | 0.24% | −0.05 |
| INSP Inspire Medical Systems Inc. | Sold out | 0.00% | −0.05 |
| HES Hess Corp. | Sold out | 0.00% | −0.04 |
| PH Parker Hannifin Corp. | Reduce -14.8% | 0.25% | −0.04 |
| MLM Martin Marietta Materials | Reduce -9.9% | 0.25% | −0.04 |
| AVUV Avantis US Small Cap Value | Reduce -3.2% | 1.55% | −0.04 |
| TMUS T-Mobile US Inc. | Reduce -15.8% | 0.27% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -10.7% | 0.36% | −0.03 |
| ACN Accenture PLC Class A | Reduce -12.9% | 0.17% | −0.03 |
| DOW Dow Inc. | Reduce -2.6% | 0.06% | −0.03 |
| ETN Eaton Corp. PLC | Reduce -4.0% | 0.66% | −0.02 |
| ADBE Adobe Inc. | Reduce -11.3% | 0.08% | −0.02 |
Portfolio Buys Q3 2024 → Q4 2024
| XOM Exxon Mobil Corp. | Add +57.2% | 1.46% | +0.45 |
| AVLC Avantis US LG Cap Eq ETF | Add +116.3% | 0.50% | +0.28 |
| SKOR NT Crdscr US Corp. BD ETF | New | 0.26% | +0.26 |
| DFUS Dimensional US Eq MKT ETF | Add +10.0% | 1.04% | +0.12 |
| QGRW Wisdomtree US Quality Growth | Add +19.1% | 0.44% | +0.10 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +12.4% | 0.79% | +0.08 |
| DFCF Dimensional Core Fixed Inc. | Add +11.1% | 1.22% | +0.08 |
| JPST JPMorgan Ultra-Short Income | Add +8.4% | 0.93% | +0.07 |
| JPEF JPMorgan Equity Focus ETF | New | 0.07% | +0.07 |
| GEV GE Vernova Inc. | New | 0.07% | +0.07 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +113.8% | 0.10% | +0.06 |
| QUAL iShares MSCI USA Quality Fac | Add +41.2% | 0.19% | +0.05 |
| BKLC BNY Mellon US LRG Cap Cor | Add +14.4% | 0.36% | +0.05 |
| SCHO Schwab Short-Term US Treas | Add +14.0% | 0.49% | +0.05 |
| JMST JPM Ultra-Short Muni Income | New | 0.05% | +0.05 |
| DIS The Walt Disney Co. | Add +2.1% | 0.34% | +0.05 |
| MS Morgan Stanley | Add +6.0% | 0.23% | +0.05 |
| BAC Bank of America Corp. | Add +1.7% | 0.43% | +0.05 |
| CG The Carlyle Group Inc. | New | 0.05% | +0.05 |
| STPZ PIMCO 1-5 Year US Tips Index | Add +16.8% | 0.35% | +0.05 |
| BST BlackRock Science & Tech TR | New | 0.05% | +0.05 |
| CIBR First Trust Nasdaq Cybersecu | New | 0.05% | +0.05 |
| IAU iShares Gold Trust | New | 0.05% | +0.05 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 0.04% | +0.04 |
| PYPL PayPal Holdings Inc. | New | 0.04% | +0.04 |
| BA The Boeing Co. | Add +2.3% | 0.26% | +0.04 |
| SCHG Schwab US Large-Cap Growth | Add +3.5% | 0.40% | +0.04 |
| QLC NT US Qual LC ETF | Add +5.4% | 0.54% | +0.04 |
| T AT&T Inc. | Add +5.2% | 0.43% | +0.04 |
| IGIB iShares 5-10Y Inv Grade Corp. | Add +23.9% | 0.23% | +0.04 |
| NFBK Northfield Bancorp Inc. | Add +117.9% | 0.07% | +0.04 |
| JEPQ JPM Nasdaq Equity Premium | Add +9.6% | 0.30% | +0.03 |
| DFAU Dimensional US Core Equity M | Add +9.1% | 0.32% | +0.03 |
| SCHW Schwab (charles) Corp. | Add +1.1% | 0.20% | +0.03 |
| VIG Vanguard Dividend Apprec ETF | Add +12.5% | 0.26% | +0.03 |
| MYN BlackRock Muniyield NY QLTY | New | 0.03% | +0.03 |
| DGRW Wisdomtree U.S. Quality Divi | Add +6.8% | 0.66% | +0.03 |
| BND Vanguard Total Bond Market | Add +7.2% | 0.91% | +0.03 |
| AVIG Avantis Core Fixed Income | Add +6.4% | 1.28% | +0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +17.7% | 0.16% | +0.02 |
| USFR Wisdomtree Floating Rate Tre | Add +2.9% | 0.61% | +0.02 |
| AXP American Express Co. | Add +6.4% | 0.13% | +0.02 |
| AVLV Avantis US Large Cap Value | Add +2.3% | 0.45% | +0.02 |
| FTSM First Trust Enh Short Mat FD | Add +15.3% | 0.13% | +0.02 |
| AIRR First Trust Rba American Ind | Add +31.5% | 0.06% | +0.02 |
| ET Energy Transfer LP | Add +12.5% | 0.06% | +0.02 |
| GILD Gilead Sciences Inc. | Add +0.4% | 0.16% | +0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +0.2% | 0.22% | +0.02 |
| AVMV Avantis US Mid Cap Val ETF | Add +7.9% | 0.16% | +0.01 |
| JQUA JPMorgan US Quality Factor | Add +2.3% | 0.36% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |