Herold Advisors, Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 17, 2026), Herold Advisors, Inc. reported 247 stock positions worth $447.5 million. Its top holding was Apple (AAPL) at 5.0% of the portfolio, followed by Nvidia (NVDA, 4.8%) and Microsoft (MSFT, 3.9%). Compared with Q3 2025, it opened 12 new positions, sold out of 13, added to 86 and reduced 107. The biggest buy was iShares 5-10Y Inv Grade (IGIB, shares +70%) and the biggest sale Meta Platforms Class A (META, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $447.5M (Q4 2025)
- SEC Filing
- 0001172661-26-001090 ↗ filed Feb 17, 2026
Holdings Value
Holdings 247 stocks · $447.5M
| AAPL Apple Inc. | 4.98% | 81,899 | $22.3M | Reduce -3.2% |
| NVDA Nvidia Corp. | 4.75% | 113,996 | $21.3M | Add +0.9% |
| MSFT Microsoft Corp. | 3.92% | 36,298 | $17.6M | Add +3.5% |
| LLY Eli Lilly & Co. | 2.51% | 10,444 | $11.2M | Reduce -0.9% |
| JPM JPMorgan Chase & Co. | 2.08% | 28,817 | $9.3M | Reduce -0.7% |
| AVUS Avantis U.S. Equity ETF | 2.00% | 80,220 | $9.0M | Add +7.9% |
| MA Mastercard Inc. Class A | 1.96% | 15,367 | $8.8M | Reduce -0.5% |
| DFUS Dimensional US Eq MKT ETF | 1.92% | 115,872 | $8.6M | Add +13.8% |
| GOOGL Alphabet Inc. Class A | 1.82% | 25,952 | $8.1M | Reduce -1.9% |
| ABBV Abbvie Inc. | 1.79% | 35,090 | $8.0M | Reduce -2.1% |
| XOM Exxon Mobil Corp. | 1.76% | 65,587 | $7.9M | Add +1.1% |
| WMT Walmart Inc. | 1.76% | 70,811 | $7.9M | Reduce -0.0% |
| V Visa Inc. Class A | 1.74% | 22,245 | $7.8M | Add +1.3% |
| AVIG Avantis Core Fixed Income | 1.53% | 163,371 | $6.8M | Add +2.1% |
| DFCF Dimensional Core Fixed Inc. | 1.49% | 157,061 | $6.7M | Add +3.1% |
| AVLC Avantis US LG Cap Eq ETF | 1.36% | 77,343 | $6.1M | Add +19.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 1.28% | 19,283 | $5.7M | Reduce -3.9% |
| APH Amphenol Corp. Class A | 1.15% | 38,100 | $5.1M | Reduce -0.2% |
| AMZN Amazon.com Inc. | 1.10% | 21,267 | $4.9M | Add +1.5% |
| META Meta Platforms Inc. Class A | 1.04% | 7,061 | $4.7M | Reduce -3.8% |
| IGIB iShares 5-10Y Inv Grade Corp. | 0.99% | 82,294 | $4.4M | Add +70.3% |
| HD Home Depot Inc. | 0.97% | 12,652 | $4.4M | Add +1.0% |
| TSLA Tesla Inc. | 0.96% | 9,545 | $4.3M | Reduce -11.2% |
| CVX Chevron Corp. | 0.95% | 27,985 | $4.3M | Reduce -1.6% |
| JPST JPMorgan Ultra-Short Income | 0.94% | 83,095 | $4.2M | Reduce -7.2% |
| DSTL Distillate US Fundamental St | 0.94% | 71,362 | $4.2M | Reduce -16.1% |
| QLC NT US Qual LC ETF | 0.92% | 50,755 | $4.1M | Add +5.3% |
| SKOR NT Crdscr US Corp. BD ETF | 0.92% | 83,570 | $4.1M | Add +45.5% |
| IQDY NT Intl Qual Div DYN ETF | 0.84% | 102,210 | $3.7M | Add +8.7% |
| ISRG Intuitive Surgical Inc. | 0.82% | 6,450 | $3.7M | No change |
| AVDE Avantis International Equity | 0.81% | 43,847 | $3.6M | Add +3.3% |
| PG The Procter & Gamble Co. | 0.79% | 24,798 | $3.6M | Reduce -1.0% |
| DFIV Dimensional International Va | 0.78% | 70,226 | $3.5M | Add +6.8% |
| VZ Verizon Communications Inc. | 0.77% | 84,226 | $3.4M | Add +3.1% |
| JEPI JPMorgan Equity Premium Inco | 0.75% | 58,432 | $3.3M | Add +8.1% |
| QGRW Wisdomtree US Quality Growth | 0.72% | 55,154 | $3.2M | Add +6.0% |
| BIP Brookfield Infrastructure Pa | 0.72% | 92,511 | $3.2M | Reduce -4.3% |
| MRK Merck & Co. Inc. | 0.71% | 30,148 | $3.2M | Reduce -0.9% |
| JNJ Johnson & Johnson | 0.70% | 15,134 | $3.1M | Reduce -2.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.65% | 5,805 | $2.9M | Reduce -0.2% |
| BN Brookfield Corp. | 0.64% | 62,014 | $2.9M | Reduce -3.2% |
| CTAS Cintas Corp. | 0.63% | 15,092 | $2.8M | No change |
| INTU Intuit Inc. | 0.63% | 4,257 | $2.8M | Add +0.6% |
| DGRW Wisdomtree U.S. Quality Divi | 0.63% | 31,462 | $2.8M | Reduce -3.8% |
| AVGO Broadcom Inc. | 0.62% | 8,036 | $2.8M | Reduce -1.2% |
| XLE SS Energy Select Sector | 0.62% | 61,997 | $2.8M | Add +2.1% |
| AVUV Avantis US Small Cap Value | 0.60% | 26,530 | $2.7M | Add +0.9% |
| GLD SPDR Gold Shares | 0.56% | 6,284 | $2.5M | Add +5.0% |
| T AT&T Inc. | 0.56% | 100,233 | $2.5M | Add +1.1% |
| ETN Eaton Corp. PLC | 0.55% | 7,747 | $2.5M | Reduce -0.4% |
| AVLV Avantis US Large Cap Value | 0.55% | 32,330 | $2.4M | Reduce -0.4% |
| DFAU Dimensional US Core Equity M | 0.55% | 52,175 | $2.4M | Add +13.4% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.54% | 41,868 | $2.4M | Add +21.8% |
| CB Chubb Ltd. | 0.53% | 7,630 | $2.4M | Add +0.0% |
| SPGI S&P Global Inc. | 0.53% | 4,535 | $2.4M | Reduce -6.2% |
| COST Costco Wholesale Corp. | 0.52% | 2,687 | $2.3M | Add +14.9% |
| QCOM Qualcomm Inc. | 0.50% | 13,018 | $2.2M | Reduce -0.6% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.50% | 50,985 | $2.2M | Add +9.1% |
| USFR Wisdomtree Floating Rate Tre | 0.49% | 43,156 | $2.2M | Reduce -26.4% |
| GOOG Alphabet Inc. Class C | 0.48% | 6,824 | $2.1M | Reduce -22.7% |
| PSX Phillips 66 | 0.47% | 16,225 | $2.1M | Reduce -1.7% |
| SCHG Schwab US Large-Cap Growth | 0.44% | 60,976 | $2.0M | Add +0.3% |
| BMY Bristol-Myers Squibb Co. | 0.44% | 36,132 | $1.9M | Reduce -4.3% |
| NEE Nextera Energy Inc. | 0.43% | 23,702 | $1.9M | Add +0.5% |
| GSLC Goldman Activebeta US LC ETF | 0.41% | 13,942 | $1.8M | Reduce -13.0% |
| RTX RTX Corp. | 0.40% | 9,841 | $1.8M | Reduce -4.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.40% | 32,676 | $1.8M | Reduce -5.4% |
| OKE Oneok Inc. | 0.40% | 24,247 | $1.8M | Reduce -10.8% |
| PFE Pfizer Inc. | 0.40% | 71,388 | $1.8M | Add +1.6% |
| ED Consolidated Edison Inc. | 0.38% | 17,238 | $1.7M | Add +0.4% |
| BA The Boeing Co. | 0.38% | 7,736 | $1.7M | Add +5.5% |
| CAT Caterpillar Inc. | 0.36% | 2,815 | $1.6M | Reduce -2.1% |
| SHEL Shell PLC-ADR | 0.36% | 21,815 | $1.6M | Add +0.0% |
| JPIE JPMorgan Income ETF | 0.36% | 34,553 | $1.6M | Reduce -11.5% |
| ABT Abbott Laboratories | 0.35% | 12,490 | $1.6M | Reduce -1.6% |
| GS Goldman Sachs Group Inc. | 0.35% | 1,771 | $1.6M | Reduce -17.3% |
| LMT Lockheed Martin Corp. | 0.34% | 3,191 | $1.5M | Add +1.5% |
| NUE Nucor Corp. | 0.34% | 9,440 | $1.5M | No change |
| MCD McDonald's Corp. | 0.34% | 4,969 | $1.5M | Add +1.5% |
| BKLC BNY Mellon US LRG Cap Cor | 0.34% | 11,540 | $1.5M | Add +4.1% |
| SLV iShares Silver Trust | 0.33% | 22,865 | $1.5M | Add +5.5% |
| CSCO Cisco Systems Inc. | 0.33% | 18,968 | $1.5M | Reduce -5.3% |
| MS Morgan Stanley | 0.32% | 8,167 | $1.4M | Reduce -0.6% |
| PLD Prologis Inc. | 0.32% | 11,193 | $1.4M | Add +0.5% |
| AVEM Avantis Emerging Markets Eq | 0.32% | 18,457 | $1.4M | Add +10.5% |
| NKE Nike Inc. Class B | 0.31% | 21,543 | $1.4M | Reduce -1.3% |
| NTSX Wisdomtree US Efficient Core | 0.31% | 25,000 | $1.4M | Reduce -3.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.30% | 11,889 | $1.4M | Reduce -3.5% |
| JPEF JPMorgan Equity Focus ETF | 0.30% | 17,908 | $1.3M | Add +9.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.29% | 2,644 | $1.3M | Add +0.1% |
| LRCX Lam Research Corp. | 0.28% | 7,429 | $1.3M | Reduce -5.2% |
| DE Deere & Co. | 0.28% | 2,703 | $1.3M | Add +0.0% |
| KLAC KLA Corp. | 0.28% | 1,013 | $1.2M | Reduce -2.7% |
| AMGN Amgen Inc. | 0.27% | 3,671 | $1.2M | Add +5.5% |
| RDVY First Trust Rising Dividend | 0.26% | 16,917 | $1.2M | Reduce -7.2% |
| JQUA JPMorgan US Quality Factor | 0.26% | 18,595 | $1.2M | Reduce -16.7% |
| PEG Public Service Enterprise GP | 0.26% | 14,389 | $1.2M | No change |
| UNH Unitedhealth Group Inc. | 0.25% | 3,452 | $1.1M | Reduce -1.4% |
| ICVT iShares Convertible Bond ETF | 0.25% | 11,215 | $1.1M | Reduce -1.6% |
| EPS Wisdomtree US Large Cap Fund | 0.24% | 15,470 | $1.1M | Reduce -2.5% |
Portfolio Sells Q3 2025 → Q4 2025
| META Meta Platforms Inc. Class A | Reduce -3.8% | 1.04% | −0.21 |
| DSTL Distillate US Fundamental St | Reduce -16.1% | 0.94% | −0.20 |
| USFR Wisdomtree Floating Rate Tre | Reduce -26.4% | 0.49% | −0.20 |
| TSLA Tesla Inc. | Reduce -11.2% | 0.96% | −0.15 |
| ABBV Abbvie Inc. | Reduce -2.1% | 1.79% | −0.13 |
| ETN Eaton Corp. PLC | Reduce -0.4% | 0.55% | −0.12 |
| JPST JPMorgan Ultra-Short Income | Reduce -7.2% | 0.94% | −0.11 |
| XYLD Global X S&P 500 Cove Call E | Sold out | 0.00% | −0.11 |
| PG The Procter & Gamble Co. | Reduce -1.0% | 0.79% | −0.10 |
| PEP Pepsico Inc. | Reduce -46.8% | 0.10% | −0.09 |
| AMT American Tower Corp. | Reduce -17.1% | 0.22% | −0.08 |
| MA Mastercard Inc. Class A | Reduce -0.5% | 1.96% | −0.08 |
| GSLC Goldman Activebeta US LC ETF | Reduce -13.0% | 0.41% | −0.07 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.07 |
| CVX Chevron Corp. | Reduce -1.6% | 0.95% | −0.07 |
| HSY The Hershey Co. | Reduce -22.2% | 0.18% | −0.07 |
| JQUA JPMorgan US Quality Factor | Reduce -16.7% | 0.26% | −0.06 |
| JPIE JPMorgan Income ETF | Reduce -11.5% | 0.36% | −0.06 |
| OKE Oneok Inc. | Reduce -10.8% | 0.40% | −0.06 |
| BLK BlackRock Inc. | Reduce -9.4% | 0.24% | −0.06 |
| MO Altria Group Inc. | Reduce -17.5% | 0.12% | −0.06 |
| ELV Elevance Health Inc. | Sold out | 0.00% | −0.05 |
| PSX Phillips 66 | Reduce -1.7% | 0.47% | −0.05 |
| DD Dupont DE Nemours Inc. | Sold out | 0.00% | −0.05 |
| DKS Dick's Sporting Goods Inc. | Sold out | 0.00% | −0.05 |
| FTCS First Trust Capital Strength | Sold out | 0.00% | −0.05 |
| DFSU Dimensional US Sus CORE1 ETF | Sold out | 0.00% | −0.05 |
| GUNR NT Mstar GLBL NR ETF | Sold out | 0.00% | −0.05 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.05 |
| GIGB Goldman Sachs Inv GRD Corp. | Sold out | 0.00% | −0.05 |
| GS Goldman Sachs Group Inc. | Reduce -17.3% | 0.35% | −0.05 |
| JPM JPMorgan Chase & Co. | Reduce -0.7% | 2.08% | −0.05 |
| NKE Nike Inc. Class B | Reduce -1.3% | 0.31% | −0.05 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -3.8% | 0.63% | −0.05 |
| ABT Abbott Laboratories | Reduce -1.6% | 0.35% | −0.04 |
| BNDC NT Core Bond ETF | Reduce -22.0% | 0.13% | −0.04 |
| BN Brookfield Corp. | Reduce -3.2% | 0.64% | −0.04 |
| ZTS Zoetis Inc. | Reduce -23.8% | 0.07% | −0.04 |
| XENWX Eaton Vance New York Municip | Sold out | 0.00% | −0.04 |
| PM Philip Morris International | Reduce -11.2% | 0.20% | −0.04 |
| HYGV NT HY Val-SCRD BD ETF | Reduce -14.4% | 0.16% | −0.04 |
| IBM Intl Business Machines Corp. | Reduce -3.9% | 1.28% | −0.04 |
| CMCSA Comcast Corp. Class A | Reduce -10.1% | 0.16% | −0.03 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -29.7% | 0.07% | −0.03 |
| MHN BlackRock Muniholding NY QLT | Reduce -37.1% | 0.05% | −0.03 |
| ALLE Allegion PLC | Reduce -0.7% | 0.19% | −0.03 |
| APD Air Products & Chemicals Inc. | Reduce -4.6% | 0.15% | −0.03 |
| VST Vistra Corp. | Reduce -0.7% | 0.10% | −0.03 |
| ICE Intercontinental Exchange Inc. | Reduce -6.8% | 0.17% | −0.03 |
| FLG Flagstar Bank NA | Sold out | 0.00% | −0.03 |
Portfolio Buys Q3 2025 → Q4 2025
| IGIB iShares 5-10Y Inv Grade Corp. | Add +70.3% | 0.99% | +0.39 |
| SKOR NT Crdscr US Corp. BD ETF | Add +45.5% | 0.92% | +0.26 |
| AVLC Avantis US LG Cap Eq ETF | Add +19.6% | 1.36% | +0.21 |
| DFUS Dimensional US Eq MKT ETF | Add +13.8% | 1.92% | +0.21 |
| AVGB Avantis Credit ETF | New | 0.15% | +0.15 |
| JBND JPMorgan Active Bond ETF | New | 0.13% | +0.13 |
| AVUS Avantis U.S. Equity ETF | Add +7.9% | 2.00% | +0.13 |
| GPIQ GS Nasdaq-100 PR Inc. ETF-Usd | New | 0.13% | +0.13 |
| SLV iShares Silver Trust | Add +5.5% | 0.33% | +0.12 |
| VTI VG Morningstar TS MKT ETF-US | New | 0.11% | +0.11 |
| IQDY NT Intl Qual Div DYN ETF | Add +8.7% | 0.84% | +0.10 |
| LRGF iShares US Equity Factor ETF | Add +160.3% | 0.16% | +0.10 |
| GPIX GLDM SA S&P 500 PR in ETF-US | Add +131.7% | 0.17% | +0.09 |
| JEPQ JPM Nasdaq Equity Premium | Add +21.8% | 0.54% | +0.09 |
| DFIV Dimensional International Va | Add +6.8% | 0.78% | +0.08 |
| FALN iShares Fallen Angels ETF | New | 0.08% | +0.08 |
| DIVI Franklin International Core | New | 0.07% | +0.07 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Add +111.5% | 0.13% | +0.07 |
| XOM Exxon Mobil Corp. | Add +1.1% | 1.76% | +0.07 |
| GLD SPDR Gold Shares | Add +5.0% | 0.56% | +0.06 |
| COHR Coherent Corp. | New | 0.06% | +0.06 |
| DFAU Dimensional US Core Equity M | Add +13.4% | 0.55% | +0.06 |
| CEG Constellation Energy | New | 0.06% | +0.06 |
| ITA iShares U.S. Aerospace & Def | New | 0.05% | +0.05 |
| URI United Rentals Inc. | New | 0.05% | +0.05 |
| QLC NT US Qual LC ETF | Add +5.3% | 0.92% | +0.05 |
| CAG Conagra Brands Inc. | New | 0.05% | +0.05 |
| TRV The Travelers Cos Inc. | New | 0.05% | +0.05 |
| CGDV Cap Group Dividend Value | Add +9.1% | 0.50% | +0.04 |
| AMGN Amgen Inc. | Add +5.5% | 0.27% | +0.04 |
| CB Chubb Ltd. | Add +0.0% | 0.53% | +0.03 |
| UPS United Parcel Service Class B | Add +16.8% | 0.13% | +0.03 |
| DOW Dow Inc. | Add +69.5% | 0.08% | +0.03 |
| JEPI JPMorgan Equity Premium Inco | Add +8.1% | 0.75% | +0.03 |
| QGRW Wisdomtree US Quality Growth | Add +6.0% | 0.72% | +0.03 |
| AMZN Amazon.com Inc. | Add +1.5% | 1.10% | +0.03 |
| AVDE Avantis International Equity | Add +3.3% | 0.81% | +0.03 |
| AVEM Avantis Emerging Markets Eq | Add +10.5% | 0.32% | +0.03 |
| PLD Prologis Inc. | Add +0.5% | 0.32% | +0.02 |
| MLM Martin Marietta Materials | Add +26.5% | 0.13% | +0.02 |
| GILD Gilead Sciences Inc. | Add +4.4% | 0.19% | +0.02 |
| JPEF JPMorgan Equity Focus ETF | Add +9.9% | 0.30% | +0.02 |
| F Ford Motor Co. | Add +8.3% | 0.15% | +0.02 |
| CGGR Cap Group Growth Equity | Add +31.8% | 0.08% | +0.02 |
| AVIV Avantis Intl LRG Cap Val ETF | Add +18.7% | 0.10% | +0.02 |
| COST Costco Wholesale Corp. | Add +14.9% | 0.52% | +0.02 |
| VIG Vanguard Dividend Apprec ETF | Add +17.5% | 0.11% | +0.01 |
| NGG National Grid PLC-SP ADR | Add +4.4% | 0.21% | +0.01 |
| MDLZ Mondelez International Inc. Class A | Add +54.4% | 0.06% | +0.01 |
| NEE Nextera Energy Inc. | Add +0.5% | 0.43% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |