Herold Advisors, Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 24, 2024), Herold Advisors, Inc. reported 263 stock positions worth $432.3 million. Its top holding was Apple (AAPL) at 4.8% of the portfolio, followed by Microsoft (MSFT, 3.9%) and Nvidia (NVDA, 3.4%). Compared with Q1 2024, it opened 11 new positions, sold out of 13, added to 129 and reduced 64. The biggest buy was Apple (AAPL, shares +1%) and the biggest sale Zoetis (ZTS, shares −76%).
- Most Recent 13F
- Q2 2026
- Location
- New York, NY
- CIK
- 0001891713
- Portfolio Value
- $432.3M (Q2 2024)
- SEC Filing
- 0001172661-24-002890 ↗ filed Jul 24, 2024
Holdings Value
Holdings 263 stocks · $432.3M
| AAPL Apple Inc. | 4.75% | 97,574 | $20.6M | Add +1.5% |
| MSFT Microsoft Corp. | 3.95% | 38,181 | $17.1M | Add +1.2% |
| NVDA Nvidia Corp. | 3.44% | 120,275 | $14.9M | Reduce -4.0% |
| AVUS Avantis U.S. Equity ETF | 3.21% | 154,105 | $13.9M | Add +4.0% |
| LLY Eli Lilly & Co. | 2.44% | 11,656 | $10.6M | Add +1.9% |
| MA Mastercard Inc. Class A | 1.77% | 17,379 | $7.7M | Add +1.2% |
| V Visa Inc. Class A | 1.70% | 27,971 | $7.3M | Reduce -3.8% |
| ABBV Abbvie Inc. | 1.55% | 39,149 | $6.7M | Add +2.1% |
| RSP Invesco S&P 500 Equal Weight | 1.54% | 40,546 | $6.7M | Add +1.4% |
| AVUV Avantis US Small Cap Value | 1.51% | 72,921 | $6.5M | Add +8.7% |
| JPM JPMorgan Chase & Co. | 1.50% | 31,974 | $6.5M | Add +8.3% |
| GOOGL Alphabet Inc. Class A | 1.37% | 32,440 | $5.9M | Reduce -1.4% |
| DSTL Distillate US Fundamental St | 1.33% | 112,180 | $5.8M | Add +9.0% |
| META Meta Platforms Inc. Class A | 1.33% | 11,368 | $5.7M | Add +35.2% |
| WMT Walmart Inc. | 1.30% | 82,702 | $5.6M | Reduce -0.3% |
| AMZN Amazon.com Inc. | 1.28% | 28,563 | $5.5M | Add +1.4% |
| AVIG Avantis Core Fixed Income | 1.13% | 119,530 | $4.9M | Add +40.8% |
| HD Home Depot Inc. | 1.09% | 13,665 | $4.7M | Add +4.2% |
| DFCF Dimensional Core Fixed Inc. | 1.08% | 112,816 | $4.7M | Add +46.2% |
| MRK Merck & Co. Inc. | 1.07% | 37,209 | $4.6M | Add +0.1% |
| XOM Exxon Mobil Corp. | 1.03% | 38,582 | $4.4M | Add +4.7% |
| DGRO iShares Core Dividend Growth | 0.91% | 68,619 | $4.0M | Add +1.9% |
| CVX Chevron Corp. | 0.90% | 24,806 | $3.9M | Add +0.1% |
| BND Vanguard Total Bond Market | 0.89% | 53,485 | $3.9M | Add +1.1% |
| JPST JPMorgan Ultra-Short Income | 0.89% | 75,949 | $3.8M | Add +17.5% |
| PG The Procter & Gamble Co. | 0.85% | 22,282 | $3.7M | Add +0.0% |
| DFUS Dimensional US Eq MKT ETF | 0.84% | 62,045 | $3.7M | Add +45.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.83% | 20,662 | $3.6M | Add +0.3% |
| PSX Phillips 66 | 0.82% | 25,091 | $3.5M | Add +3.0% |
| CTAS Cintas Corp. | 0.81% | 5,029 | $3.5M | Add +2.0% |
| XLE SS Energy Select Sector | 0.77% | 36,381 | $3.3M | Add +0.1% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.76% | 30,745 | $3.3M | Add +1.4% |
| INTU Intuit Inc. | 0.75% | 4,928 | $3.2M | Add +2.6% |
| DFAX Dimensional World Ex US Core | 0.72% | 121,711 | $3.1M | Add +1.4% |
| GOOG Alphabet Inc. Class C | 0.69% | 16,216 | $3.0M | Add +0.0% |
| ETN Eaton Corp. PLC | 0.68% | 9,428 | $3.0M | Reduce -2.5% |
| ISRG Intuitive Surgical Inc. | 0.66% | 6,450 | $2.9M | Reduce -18.9% |
| BIP Brookfield Infrastructure Pa | 0.65% | 102,609 | $2.8M | Reduce -9.0% |
| JEPI JPMorgan Equity Premium Inco | 0.63% | 48,046 | $2.7M | Add +2.2% |
| VZ Verizon Communications Inc. | 0.63% | 65,845 | $2.7M | Add +4.4% |
| SPGI S&P Global Inc. | 0.63% | 6,085 | $2.7M | Reduce -6.2% |
| OMFL Invesco Russell 1000 DYN M/F | 0.63% | 51,547 | $2.7M | Reduce -2.3% |
| JNJ Johnson & Johnson | 0.63% | 18,506 | $2.7M | Reduce -5.9% |
| DGRW Wisdomtree U.S. Quality Divi | 0.62% | 34,260 | $2.7M | Add +3.3% |
| USFR Wisdomtree Floating Rate Tre | 0.62% | 52,914 | $2.7M | Add +10.4% |
| APH Amphenol Corp. Class A | 0.61% | 38,980 | $2.6M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.60% | 6,388 | $2.6M | Add +5.8% |
| OKE Oneok Inc. | 0.60% | 31,825 | $2.6M | Reduce -0.9% |
| IQLT iShares MSCI International Q | 0.59% | 65,856 | $2.6M | Add +1.5% |
| QCOM Qualcomm Inc. | 0.59% | 12,864 | $2.6M | Reduce -5.7% |
| AVGO Broadcom Inc. | 0.56% | 1,500 | $2.4M | Add +2.1% |
| TSLA Tesla Inc. | 0.52% | 11,303 | $2.2M | Add +2.5% |
| AVDE Avantis International Equity | 0.51% | 35,621 | $2.2M | Add +19.2% |
| GSLC Goldman Activebeta US LC ETF | 0.51% | 20,489 | $2.2M | Reduce -0.1% |
| UNH Unitedhealth Group Inc. | 0.49% | 4,164 | $2.1M | Add +6.8% |
| BN Brookfield Corp. | 0.48% | 49,470 | $2.1M | Reduce -10.9% |
| NKE Nike Inc. Class B | 0.47% | 27,163 | $2.0M | Reduce -9.0% |
| CMCSA Comcast Corp. Class A | 0.46% | 51,170 | $2.0M | Add +3.2% |
| AVLV Avantis US Large Cap Value | 0.44% | 30,338 | $1.9M | Add +85.5% |
| JPIE JPMorgan Income ETF | 0.44% | 41,708 | $1.9M | Add +4.8% |
| CB Chubb Ltd. | 0.43% | 7,367 | $1.9M | No change |
| SCHO Schwab Short-Term US Treas | 0.43% | 38,730 | $1.9M | Reduce -4.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.42% | 33,581 | $1.8M | Add +5.2% |
| COST Costco Wholesale Corp. | 0.41% | 2,110 | $1.8M | Add +23.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.41% | 44,713 | $1.8M | Add +0.0% |
| PFE Pfizer Inc. | 0.40% | 62,076 | $1.7M | Add +10.6% |
| NUE Nucor Corp. | 0.40% | 10,970 | $1.7M | Reduce -0.1% |
| HSY The Hershey Co. | 0.39% | 9,088 | $1.7M | Add +12.5% |
| AMGN Amgen Inc. | 0.38% | 5,304 | $1.7M | Add +8.0% |
| NEE Nextera Energy Inc. | 0.38% | 23,041 | $1.6M | No change |
| IVV iShares Core S&P 500 ETF | 0.38% | 2,969 | $1.6M | Add +8.6% |
| DFIV Dimensional International Va | 0.37% | 44,866 | $1.6M | Add +44.9% |
| IQDY NT Intl Qual Div DYN ETF | 0.37% | 54,942 | $1.6M | Add +41.1% |
| PLD Prologis Inc. | 0.36% | 13,845 | $1.6M | Reduce -0.7% |
| LMT Lockheed Martin Corp. | 0.36% | 3,317 | $1.5M | Reduce -7.6% |
| SCHG Schwab US Large-Cap Growth | 0.36% | 15,326 | $1.5M | No change |
| ED Consolidated Edison Inc. | 0.35% | 17,010 | $1.5M | Reduce -7.0% |
| SHEL Shell PLC-ADR | 0.35% | 21,014 | $1.5M | Reduce -0.4% |
| QLC NT US Qual LC ETF | 0.34% | 23,824 | $1.5M | Add +59.2% |
| JQUA JPMorgan US Quality Factor | 0.34% | 27,546 | $1.5M | Add +4.1% |
| T AT&T Inc. | 0.34% | 76,265 | $1.5M | Add +3.2% |
| BMY Bristol-Myers Squibb Co. | 0.33% | 34,442 | $1.4M | Add +4.7% |
| KLAC KLA Corp. | 0.33% | 1,717 | $1.4M | Add +2.9% |
| CVS CVS Health Corp. | 0.32% | 23,726 | $1.4M | Add +0.0% |
| SPGP Invesco S&P 500 Garp ETF | 0.32% | 13,590 | $1.4M | Add +0.0% |
| SPHY SS SPDR P High Yield ETF | 0.32% | 59,618 | $1.4M | Add +1.0% |
| LRCX Lam Research Corp. | 0.31% | 1,261 | $1.3M | Add +5.3% |
| ELV Elevance Health Inc. | 0.31% | 2,450 | $1.3M | Add +7.1% |
| AMT American Tower Corp. | 0.30% | 6,749 | $1.3M | Reduce -0.1% |
| QGRW Wisdomtree US Quality Growth | 0.30% | 29,232 | $1.3M | Add +101.4% |
| CMPR Cimpress PLC | 0.30% | 14,900 | $1.3M | No change |
| GLD SPDR Gold Shares | 0.30% | 5,955 | $1.3M | No change |
| ABT Abbott Laboratories | 0.30% | 12,280 | $1.3M | No change |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.29% | 12,776 | $1.3M | Add +2.0% |
| MCD McDonald's Corp. | 0.29% | 4,972 | $1.3M | No change |
| STPZ PIMCO 1-5 Year US Tips Index | 0.29% | 24,479 | $1.3M | Add +4.1% |
| TMUS T-Mobile US Inc. | 0.29% | 7,170 | $1.3M | Add +11.8% |
| BLK BlackRock Finance Inc. | 0.29% | 1,604 | $1.3M | Add +9.9% |
| ICE Intercontinental Exchange Inc. | 0.29% | 9,193 | $1.3M | Add +9.6% |
| RDVI FT Vest Rising Dividend Achi | 0.29% | 53,713 | $1.3M | Add +0.9% |
Portfolio Sells Q1 2024 → Q2 2024
| ZTS Zoetis Inc. | Reduce -75.8% | 0.14% | −0.44 |
| V Visa Inc. Class A | Reduce -3.8% | 1.70% | −0.27 |
| MOAT Vaneck Morningstar Wide Moat | Sold out | 0.00% | −0.23 |
| NKE Nike Inc. Class B | Reduce -9.0% | 0.47% | −0.21 |
| BIP Brookfield Infrastructure Pa | Reduce -9.0% | 0.65% | −0.20 |
| DE Deere & Co. | Reduce -35.1% | 0.22% | −0.17 |
| DKS Dick's Sporting Goods Inc. | Reduce -35.7% | 0.20% | −0.14 |
| JNJ Johnson & Johnson | Reduce -5.9% | 0.63% | −0.13 |
| NUE Nucor Corp. | Reduce -0.1% | 0.40% | −0.12 |
| DHI D.R. Horton Inc. | Reduce -27.8% | 0.15% | −0.11 |
| ISRG Intuitive Surgical Inc. | Reduce -18.9% | 0.66% | −0.10 |
| LW Lamb Weston Holdings Inc. | Reduce -35.0% | 0.09% | −0.09 |
| BN Brookfield Corp. | Reduce -10.9% | 0.48% | −0.09 |
| PLD Prologis Inc. | Reduce -0.7% | 0.36% | −0.08 |
| OMFL Invesco Russell 1000 DYN M/F | Reduce -2.3% | 0.63% | −0.08 |
| APD Air Products & Chemicals Inc. | Reduce -22.8% | 0.28% | −0.08 |
| ACHR Archer Aviation Inc. Class A | Sold out | 0.00% | −0.07 |
| FIXD First Trust Smith Opportunis | Sold out | 0.00% | −0.07 |
| GSIE Goldman Sachs Activebeta Int | Sold out | 0.00% | −0.07 |
| IBN Icici Bank Ltd.-Spon ADR | Reduce -27.5% | 0.19% | −0.06 |
| D Dominion Energy Inc. | Sold out | 0.00% | −0.06 |
| KR Kroger Co. | Sold out | 0.00% | −0.05 |
| VCSH Vanguard S/T Corp. Bond ETF | Sold out | 0.00% | −0.05 |
| INTC Intel Corp. | Reduce -0.3% | 0.11% | −0.05 |
| INSP Inspire Medical Systems Inc. | Sold out | 0.00% | −0.05 |
| BIIB Biogen Inc. | Sold out | 0.00% | −0.05 |
| CG The Carlyle Group Inc. | Sold out | 0.00% | −0.05 |
| ED Consolidated Edison Inc. | Reduce -7.0% | 0.35% | −0.05 |
| GBTC Grayscale Bitcoin Trust ETF | Sold out | 0.00% | −0.05 |
| BNTX Biontech SE-ADR | Sold out | 0.00% | −0.05 |
| ETN Eaton Corp. PLC | Reduce -2.5% | 0.68% | −0.05 |
| GUNR NT Mstar GLBL NR ETF | Reduce -18.7% | 0.14% | −0.05 |
| OGS One Gas Inc. | Reduce -41.0% | 0.05% | −0.04 |
| NGG National Grid PLC-SP ADR | Reduce -2.8% | 0.14% | −0.04 |
| WPC WP Carey Inc. | Reduce -28.4% | 0.08% | −0.04 |
| SPGI S&P Global Inc. | Reduce -6.2% | 0.63% | −0.04 |
| SCHO Schwab Short-Term US Treas | Reduce -4.0% | 0.43% | −0.04 |
| BA The Boeing Co. | Reduce -2.4% | 0.28% | −0.04 |
| LMT Lockheed Martin Corp. | Reduce -7.6% | 0.36% | −0.04 |
| CSCO Cisco Systems Inc. | Reduce -1.9% | 0.28% | −0.03 |
| BAM Brookfield Asset Mgmt-A | Reduce -9.8% | 0.11% | −0.03 |
| BIPC Brookfield Infrastructure-A | Reduce -15.9% | 0.09% | −0.03 |
| OKE Oneok Inc. | Reduce -0.9% | 0.60% | −0.02 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -3.8% | 0.21% | −0.02 |
| AMT American Tower Corp. | Reduce -0.1% | 0.30% | −0.02 |
| JOBY Joby Aviation Inc. | Sold out | 0.00% | −0.02 |
| GSK GSK PLC-Spon ADR | Reduce -2.1% | 0.10% | −0.02 |
| DOW Dow Inc. | Reduce -3.8% | 0.09% | −0.02 |
| GIGB Goldman Sachs Inv GRD Corp. | Reduce -8.3% | 0.08% | −0.01 |
| AMD Advanced Micro Devices | Reduce -2.7% | 0.06% | −0.01 |
Portfolio Buys Q1 2024 → Q2 2024
| AAPL Apple Inc. | Add +1.5% | 4.75% | +0.76 |
| META Meta Platforms Inc. Class A | Add +35.2% | 1.33% | +0.34 |
| DFCF Dimensional Core Fixed Inc. | Add +46.2% | 1.08% | +0.30 |
| DFAU Dimensional US Core Equity M | New | 0.29% | +0.29 |
| LLY Eli Lilly & Co. | Add +1.9% | 2.44% | +0.29 |
| AVIG Avantis Core Fixed Income | Add +40.8% | 1.13% | +0.28 |
| DFUS Dimensional US Eq MKT ETF | Add +45.7% | 0.84% | +0.26 |
| AVLV Avantis US Large Cap Value | Add +85.5% | 0.44% | +0.19 |
| QGRW Wisdomtree US Quality Growth | Add +101.4% | 0.30% | +0.16 |
| AMAT Applied Materials Inc. | New | 0.15% | +0.15 |
| AVMV Avantis US Mid Cap Val ETF | New | 0.14% | +0.14 |
| QLC NT US Qual LC ETF | Add +59.2% | 0.34% | +0.13 |
| BKLC BNY Mellon US LRG Cap Cor | Add +76.5% | 0.28% | +0.12 |
| COST Costco Wholesale Corp. | Add +23.6% | 0.41% | +0.11 |
| MSFT Microsoft Corp. | Add +1.2% | 3.95% | +0.11 |
| IQDY NT Intl Qual Div DYN ETF | Add +41.1% | 0.37% | +0.10 |
| JPST JPMorgan Ultra-Short Income | Add +17.5% | 0.89% | +0.10 |
| DFIV Dimensional International Va | Add +44.9% | 0.37% | +0.10 |
| GOOG Alphabet Inc. Class C | Add +0.0% | 0.69% | +0.09 |
| AVGO Broadcom Inc. | Add +2.1% | 0.56% | +0.09 |
| CAT Caterpillar Inc. | Add +97.0% | 0.20% | +0.09 |
| FTSM First Trust Enh Short Mat FD | Add +84.4% | 0.17% | +0.07 |
| JPM JPMorgan Chase & Co. | Add +8.3% | 1.50% | +0.07 |
| TPL Texas Pacific Land Corp. | New | 0.06% | +0.06 |
| AVEM Avantis Emerging Markets Eq | Add +53.4% | 0.15% | +0.05 |
| AVDE Avantis International Equity | Add +19.2% | 0.51% | +0.05 |
| HPE Hewlett Packard Enterprise | New | 0.05% | +0.05 |
| TSLA Tesla Inc. | Add +2.5% | 0.52% | +0.05 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | New | 0.05% | +0.05 |
| AIRR First Trust Rba American Ind | New | 0.05% | +0.05 |
| AMZN Amazon.com Inc. | Add +1.4% | 1.28% | +0.05 |
| COHR Coherent Corp. | New | 0.05% | +0.05 |
| HEFA Isha Curr Hedged MSCI Eafe | New | 0.05% | +0.05 |
| AVLC Avantis US LG Cap Eq ETF | New | 0.05% | +0.05 |
| KLAC KLA Corp. | Add +2.9% | 0.33% | +0.05 |
| AMGN Amgen Inc. | Add +8.0% | 0.38% | +0.05 |
| MHN BlackRock Muniholding NY QLT | New | 0.04% | +0.04 |
| TMUS T-Mobile US Inc. | Add +11.8% | 0.29% | +0.04 |
| USFR Wisdomtree Floating Rate Tre | Add +10.4% | 0.62% | +0.03 |
| LRCX Lam Research Corp. | Add +5.3% | 0.31% | +0.03 |
| IVV iShares Core S&P 500 ETF | Add +8.6% | 0.38% | +0.03 |
| PFE Pfizer Inc. | Add +10.6% | 0.40% | +0.03 |
| BP BP PLC-Spons ADR | Add +28.2% | 0.16% | +0.02 |
| UNH Unitedhealth Group Inc. | Add +6.8% | 0.49% | +0.02 |
| T AT&T Inc. | Add +3.2% | 0.34% | +0.02 |
| ELV Elevance Health Inc. | Add +7.1% | 0.31% | +0.02 |
| SCHD Schwab US DVD Equity ETF | Add +29.9% | 0.10% | +0.02 |
| MCHP Microchip Technology Inc. | Add +8.1% | 0.29% | +0.01 |
| CMG Chipotle Mexican Grill Inc. | Add +25.7% | 0.06% | +0.01 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +9.2% | 0.14% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 273 | $505.9M | AAPL, NVDA, MSFT, LLY, DFUS |
| Q1 2026 | 263 | $455.3M | AAPL, NVDA, MSFT, XOM, LLY |
| Q4 2025 | 247 | $447.5M | AAPL, NVDA, MSFT, LLY, JPM |
| Q3 2025 | 248 | $431.5M | AAPL, NVDA, MSFT, JPM, MA |
| Q2 2025 | 311 | $477.0M | AAPL, MSFT, AVUS, NVDA, V |
| Q1 2025 | 282 | $455.4M | AAPL, AVUS, MSFT, NVDA, V |
| Q4 2024 | 275 | $458.9M | AAPL, NVDA, MSFT, AVUS, LLY |
| Q3 2024 | 272 | $460.5M | AAPL, MSFT, AVUS, NVDA, LLY |
| Q2 2024 | 263 | $432.3M | AAPL, MSFT, NVDA, AVUS, LLY |
| Q1 2024 | 265 | $413.4M | AAPL, MSFT, AVUS, NVDA, LLY |