HF Advisory Group, LLC
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 9, 2026), HF Advisory Group, LLC reported 168 stock positions worth $323.5 million. Its top holding was iShares Core Dividend Growth (DGRO) at 3.2% of the portfolio, followed by iShares Fallen Angels ETF (FALN, 2.5%) and SPDR US LC Low Vol Idx (LGLV, 2.1%). Compared with Q1 2026, it opened 8 new positions, sold out of 6, added to 118 and reduced 40. The biggest buy was a new position in Thermo Fisher Scientific (TMO) and the biggest sale an exit from Carmax (KMX).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $323.5M (Q2 2026)
- SEC Filing
- 0002085853-26-000665 ↗ filed Jul 9, 2026
Holdings Value
Holdings 168 stocks · $323.5M
| DGRO iShares Core Dividend Growth | 3.20% | 136,472 | $10.3M | Add +4.3% |
| FALN iShares Fallen Angels ETF | 2.48% | 294,108 | $8.0M | Add +9.4% |
| LGLV SPDR US LC Low Vol Idx | 2.13% | 37,892 | $6.9M | Add +8.4% |
| GOOG Alphabet Inc. Class C | 2.04% | 18,657 | $6.6M | Reduce -8.7% |
| MSFT Microsoft Corp. | 1.99% | 17,237 | $6.4M | Add +4.5% |
| SPHY SS SPDR P High Yield ETF | 1.83% | 253,222 | $5.9M | Add +10.5% |
| VZ Verizon Communications Inc. | 1.81% | 137,974 | $5.8M | Add +6.6% |
| JPM JPMorgan Chase & Co. | 1.76% | 17,377 | $5.7M | Reduce -4.1% |
| TRP TC Energy Corp. | 1.67% | 81,661 | $5.4M | Reduce -2.4% |
| PAGP Plains GP Holdings LP | 1.59% | 211,872 | $5.1M | Reduce -7.1% |
| AMZN Amazon.com Inc. | 1.56% | 21,117 | $5.0M | Reduce -6.9% |
| WFC Wells Fargo & Co. | 1.56% | 60,883 | $5.0M | Add +11.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.54% | 9,924 | $5.0M | Add +1.3% |
| KVUE Kenvue Inc. | 1.53% | 259,626 | $5.0M | Add +8.4% |
| CAPE Doubleline Shiller Cape US | 1.50% | 149,640 | $4.9M | Add +8.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.44% | 52,889 | $4.6M | Add +0.8% |
| AMAT Applied Materials Inc. | 1.38% | 6,178 | $4.5M | Reduce -13.4% |
| SO The Southern Co. | 1.33% | 44,799 | $4.3M | Add +6.5% |
| QQQ Invesco QQQ Trust Series 1 | 1.29% | 5,657 | $4.2M | Reduce -0.1% |
| BKNG Booking Holdings Inc. | 1.26% | 22,909 | $4.1M | Add +16.3% |
| META Meta Platforms Inc. Class A | 1.23% | 7,080 | $4.0M | Add +2.9% |
| RTX RTX Corp. | 1.21% | 20,712 | $3.9M | Add +15.1% |
| V Visa Inc. Class A | 1.21% | 11,433 | $3.9M | Add +32.9% |
| PM Philip Morris International | 1.20% | 21,384 | $3.9M | Add +1.0% |
| TSM Taiwan Semiconductor-SP ADR | 1.19% | 8,069 | $3.9M | Reduce -12.9% |
| KRC Kilroy Realty Corp. | 1.19% | 102,793 | $3.9M | Add +5.2% |
| SCHW Schwab (charles) Corp. | 1.18% | 41,262 | $3.8M | Add +7.5% |
| CWB SS SPDR BB Conv Sec ETF | 1.16% | 34,791 | $3.8M | Add +2.0% |
| SHEL Shell PLC-ADR | 1.15% | 48,113 | $3.7M | Reduce -1.9% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.15% | 13,596 | $3.7M | Reduce -0.3% |
| PEP Pepsico Inc. | 1.08% | 25,846 | $3.5M | Add +9.4% |
| XOM Exxon Mobil Corp. | 1.07% | 25,380 | $3.5M | Reduce -1.9% |
| BTI British American Tob-SP ADR | 1.05% | 55,111 | $3.4M | Add +8.0% |
| TFC Truist Financial Corp. | 1.04% | 67,468 | $3.4M | Add +8.4% |
| ESGU iShares ESG Aware MSCI USA | 1.04% | 20,485 | $3.4M | Add +2.1% |
| NI Nisource Inc. | 1.02% | 69,432 | $3.3M | Add +6.6% |
| MO Altria Group Inc. | 0.96% | 42,957 | $3.1M | Add +3.6% |
| AAPL Apple Inc. | 0.94% | 10,525 | $3.0M | Reduce -2.5% |
| NVDA Nvidia Corp. | 0.93% | 15,080 | $3.0M | Add +0.1% |
| TXN Texas Instruments Inc. | 0.92% | 9,976 | $3.0M | Reduce -18.6% |
| GILD Gilead Sciences Inc. | 0.92% | 23,463 | $3.0M | Add +12.2% |
| VOD Vodafone Group PLC-SP ADR | 0.90% | 220,130 | $2.9M | Add +4.6% |
| GIS General Mills Inc. | 0.90% | 83,336 | $2.9M | Add +41.1% |
| DOC Healthpeak Properties Inc. | 0.86% | 130,432 | $2.8M | Add +9.2% |
| VGT Vanguard Info Tech ETF | 0.85% | 23,056 | $2.8M | Reduce -0.7% |
| T AT&T Inc. | 0.84% | 132,008 | $2.7M | Add +12.9% |
| LLY Eli Lilly & Co. | 0.83% | 2,246 | $2.7M | Add +14.1% |
| DON Wisdomtree US Midcap Dividen | 0.82% | 46,776 | $2.6M | Add +2.1% |
| ELV Elevance Health Inc. | 0.81% | 6,781 | $2.6M | Reduce -4.3% |
| UL Unilever PLC-Sponsored ADR | 0.81% | 43,377 | $2.6M | Add +21.2% |
| LYG Lloyds Banking Group PLC-ADR | 0.80% | 445,833 | $2.6M | Add +14.8% |
| PFE Pfizer Inc. | 0.76% | 102,378 | $2.5M | Add +8.9% |
| GD General Dynamics Corp. | 0.74% | 6,753 | $2.4M | Add +6.0% |
| COP Conocophillips | 0.72% | 22,484 | $2.3M | Reduce -11.8% |
| SPHQ Invesco S&P 500 Quality ETF | 0.71% | 25,543 | $2.3M | Add +0.8% |
| TSLA Tesla Inc. | 0.65% | 5,027 | $2.1M | Add +0.6% |
| MAR Marriott International Class A | 0.65% | 5,674 | $2.1M | Add +3.7% |
| ADI Analog Devices Inc. | 0.64% | 5,176 | $2.1M | Reduce -18.4% |
| COWZ Pacer US Cash Cows 100 ETF | 0.58% | 30,285 | $1.9M | Add +2.8% |
| BDX Becton Dickinson and Co. | 0.58% | 12,398 | $1.9M | Add +28.3% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.56% | 12,693 | $1.8M | Add +6.8% |
| ORCL Oracle Corp. | 0.55% | 12,066 | $1.8M | Reduce -2.3% |
| IQV Iqvia Holdings Inc. | 0.54% | 9,095 | $1.8M | Add +25.7% |
| MDT Medtronic PLC | 0.54% | 22,412 | $1.8M | Add +20.4% |
| SMMD iShares Russell 2500 ETF | 0.54% | 19,037 | $1.7M | Reduce -1.4% |
| CMCSA Comcast Corp. Class A | 0.53% | 69,989 | $1.7M | Add +7.1% |
| SPAB SS SPDR P Agg Bond ETF | 0.53% | 66,776 | $1.7M | Add +4.7% |
| USFR Wisdomtree Floating Rate Tre | 0.52% | 33,560 | $1.7M | Add +3.7% |
| CRM Salesforce Inc. | 0.52% | 10,647 | $1.7M | Add +13.2% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.51% | 17,529 | $1.7M | Add +0.3% |
| FREL Fidelity MSCI RL Est Indx | 0.50% | 55,036 | $1.6M | Add +2.3% |
| SNY Sanofi-ADR | 0.49% | 37,289 | $1.6M | Reduce -7.1% |
| IMCG iShares Morningstar Mid-Cap | 0.46% | 15,258 | $1.5M | Add +0.6% |
| ENB Enbridge Inc. | 0.46% | 27,413 | $1.5M | Add +0.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.46% | 1,982 | $1.5M | Add +1.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.45% | 17,067 | $1.5M | Reduce -1.0% |
| IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA | 0.44% | 17,847 | $1.4M | Add +1.3% |
| ESGD iShares Trust iShares ESG Aw | 0.43% | 13,626 | $1.4M | Add +3.4% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.42% | 29,470 | $1.4M | Add +3.3% |
| NVS Novartis AG-Sponsored ADR | 0.41% | 8,551 | $1.3M | Reduce -28.8% |
| CAH Cardinal Health Inc. | 0.41% | 5,518 | $1.3M | Add +18.1% |
| QYLD Global X Nasd 100 Cov Call | 0.39% | 69,146 | $1.3M | Add +3.7% |
| TMO Thermo Fisher Scientific Inc. | 0.38% | 2,466 | $1.2M | New |
| MA Mastercard Inc. Class A | 0.37% | 2,349 | $1.2M | Add +1.9% |
| AON Aon PLC Class A | 0.37% | 3,638 | $1.2M | Add +392.3% |
| SMLV SS SPDR US SC Low Vol Idx | 0.37% | 7,591 | $1.2M | Add +5.5% |
| OMC Omnicom Group | 0.37% | 16,299 | $1.2M | Add +1.9% |
| FERG Ferguson Enterprises Inc. | 0.37% | 5,000 | $1.2M | Add +1.6% |
| UPS United Parcel Service Class B | 0.37% | 10,997 | $1.2M | Add +9.3% |
| SBUX Starbucks Corp. | 0.36% | 11,365 | $1.2M | Reduce -10.8% |
| PDI PIMCO Dynamic Income Fund | 0.36% | 69,328 | $1.2M | Add +12.9% |
| MCK McKesson Corp. | 0.35% | 1,516 | $1.1M | Reduce -30.8% |
| SHAG Wsdmtree YLD En US St Agg | 0.35% | 24,096 | $1.1M | Add +4.5% |
| AMRZ Amrize Ltd. | 0.35% | 21,325 | $1.1M | Add +323.3% |
| ADBE Adobe Inc. | 0.35% | 5,529 | $1.1M | Add +16.8% |
| JNJ Johnson & Johnson | 0.34% | 4,322 | $1.1M | Add +3.7% |
| CHKP Check Point Software Tech | 0.34% | 8,343 | $1.1M | Add +26.9% |
| JSML Janus Hender SM Cap GRW Alph | 0.32% | 11,164 | $1.0M | Add +0.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.32% | 10,617 | $1.0M | Add +3.0% |
| IYF iShares US Financials ETF | 0.30% | 7,655 | $976K | Add +5.4% |
Portfolio Sells Q1 2026 → Q2 2026
| KMX Carmax Inc. | Sold out | 0.00% | −0.66 |
| XOM Exxon Mobil Corp. | Reduce -1.9% | 1.07% | −0.42 |
| COP Conocophillips | Reduce -11.8% | 0.72% | −0.42 |
| SHEL Shell PLC-ADR | Reduce -1.9% | 1.15% | −0.40 |
| BAC Bank of America Corp. | Sold out | 0.00% | −0.37 |
| PAGP Plains GP Holdings LP | Reduce -7.1% | 1.59% | −0.30 |
| MCK McKesson Corp. | Reduce -30.8% | 0.35% | −0.29 |
| NVS Novartis AG-Sponsored ADR | Reduce -28.8% | 0.41% | −0.21 |
| DEO Diageo PLC-Sponsored ADR | Sold out | 0.00% | −0.20 |
| BNY Bank of New York Mellon Corp. | Reduce -48.9% | 0.23% | −0.18 |
| SNY Sanofi-ADR | Reduce -7.1% | 0.49% | −0.17 |
| ADP Automatic Data Processing | Sold out | 0.00% | −0.14 |
| TRP TC Energy Corp. | Reduce -2.4% | 1.67% | −0.11 |
| WAT Waters Corp. | Sold out | 0.00% | −0.10 |
| CVX Chevron Corp. | Sold out | 0.00% | −0.08 |
| ORCL Oracle Corp. | Reduce -2.3% | 0.55% | −0.07 |
| JPM JPMorgan Chase & Co. | Reduce -4.1% | 1.76% | −0.06 |
| AMZN Amazon.com Inc. | Reduce -6.9% | 1.56% | −0.05 |
| ADI Analog Devices Inc. | Reduce -18.4% | 0.64% | −0.05 |
| WMB Williams Cos Inc. | Reduce -9.1% | 0.26% | −0.05 |
| APD Air Products & Chemicals Inc. | Reduce -11.3% | 0.20% | −0.05 |
| SBUX Starbucks Corp. | Reduce -10.8% | 0.36% | −0.03 |
| VLO Valero Energy Corp. | Reduce -14.0% | 0.07% | −0.01 |
| AEP American Electric Power | Reduce -1.7% | 0.18% | −0.01 |
| WELL Welltower Inc. | Reduce -7.6% | 0.22% | −0.01 |
| ABNB Airbnb Inc. Class A | Reduce -6.3% | 0.21% | −0.01 |
| ICSH iShares Ultra Short Duration | Reduce -2.0% | 0.06% | −0.01 |
| KCE SS SPDR S&P Cap MKTS ETF | Reduce -0.1% | 0.12% | −0.00 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -9.0% | 0.11% | +0.00 |
| AAPL Apple Inc. | Reduce -2.5% | 0.94% | +0.01 |
| GOOGL Alphabet Inc. Class A | Reduce -0.3% | 0.13% | +0.01 |
| MAS Masco Corp. | Reduce -7.2% | 0.20% | +0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -1.0% | 0.45% | +0.03 |
| CAT Caterpillar Inc. | Reduce -9.9% | 0.17% | +0.03 |
| SMMD iShares Russell 2500 ETF | Reduce -1.4% | 0.54% | +0.04 |
| SMH Vaneck Semiconductor ETF | Reduce -17.0% | 0.18% | +0.04 |
| GOOG Alphabet Inc. Class C | Reduce -8.7% | 2.04% | +0.04 |
| SOXX iShares Semiconductor ETF | Reduce -16.0% | 0.14% | +0.04 |
| QCOM Qualcomm Inc. | Reduce -5.1% | 0.27% | +0.05 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -0.3% | 1.15% | +0.05 |
| ELV Elevance Health Inc. | Reduce -4.3% | 0.81% | +0.10 |
| TXN Texas Instruments Inc. | Reduce -18.6% | 0.92% | +0.11 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -12.9% | 1.19% | +0.12 |
| VGT Vanguard Info Tech ETF | Reduce -0.7% | 0.85% | +0.16 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.1% | 1.29% | +0.17 |
| AMAT Applied Materials Inc. | Reduce -13.4% | 1.38% | +0.55 |
Portfolio Buys Q1 2026 → Q2 2026
| TMO Thermo Fisher Scientific Inc. | New | 0.38% | +0.38 |
| V Visa Inc. Class A | Add +32.9% | 1.21% | +0.33 |
| AON Aon PLC Class A | Add +392.3% | 0.37% | +0.29 |
| AMRZ Amrize Ltd. | Add +323.3% | 0.35% | +0.26 |
| KRC Kilroy Realty Corp. | Add +5.2% | 1.19% | +0.25 |
| VTI VG Morningstar TS MKT ETF-US | New | 0.24% | +0.24 |
| ICE Intercontinental Exchange Inc. | New | 0.24% | +0.24 |
| LLY Eli Lilly & Co. | Add +14.1% | 0.83% | +0.22 |
| DOC Healthpeak Properties Inc. | Add +9.2% | 0.86% | +0.19 |
| ACN Accenture PLC Class A | New | 0.17% | +0.17 |
| SYK Stryker Corp. | New | 0.17% | +0.17 |
| GIS General Mills Inc. | Add +41.1% | 0.90% | +0.15 |
| LYG Lloyds Banking Group PLC-ADR | Add +14.8% | 0.80% | +0.14 |
| BKNG Booking Holdings Inc. | Add +16.3% | 1.26% | +0.13 |
| KVUE Kenvue Inc. | Add +8.4% | 1.53% | +0.13 |
| IQV Iqvia Holdings Inc. | Add +25.7% | 0.54% | +0.12 |
| UL Unilever PLC-Sponsored ADR | Add +21.2% | 0.81% | +0.11 |
| CWB SS SPDR BB Conv Sec ETF | Add +2.0% | 1.16% | +0.10 |
| UBER Uber Technologies Inc. | New | 0.09% | +0.09 |
| WFC Wells Fargo & Co. | Add +11.4% | 1.56% | +0.07 |
| ESGU iShares ESG Aware MSCI USA | Add +2.1% | 1.04% | +0.07 |
| CAH Cardinal Health Inc. | Add +18.1% | 0.41% | +0.07 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +0.8% | 1.44% | +0.07 |
| TWLO Twilio Inc. Class A | New | 0.07% | +0.07 |
| DGRO iShares Core Dividend Growth | Add +4.3% | 3.20% | +0.07 |
| TFC Truist Financial Corp. | Add +8.4% | 1.04% | +0.06 |
| AMD Advanced Micro Devices | New | 0.06% | +0.06 |
| BDX Becton Dickinson and Co. | Add +28.3% | 0.58% | +0.06 |
| SPHQ Invesco S&P 500 Quality ETF | Add +0.8% | 0.71% | +0.06 |
| IMCG iShares Morningstar Mid-Cap | Add +0.6% | 0.46% | +0.06 |
| JSML Janus Hender SM Cap GRW Alph | Add +0.2% | 0.32% | +0.06 |
| CAPE Doubleline Shiller Cape US | Add +8.7% | 1.50% | +0.05 |
| CVS CVS Health Corp. | Add +1.0% | 0.17% | +0.04 |
| VXUS Vanguard Total Intl Stock | Add +15.1% | 0.30% | +0.04 |
| MAR Marriott International Class A | Add +3.7% | 0.65% | +0.04 |
| NVDA Nvidia Corp. | Add +0.1% | 0.93% | +0.04 |
| BTI British American Tob-SP ADR | Add +8.0% | 1.05% | +0.04 |
| LAMR Lamar Advertising Co. Class A | Add +1.9% | 0.28% | +0.03 |
| SMLV SS SPDR US SC Low Vol Idx | Add +5.5% | 0.37% | +0.03 |
| RTX RTX Corp. | Add +15.1% | 1.21% | +0.03 |
| F Ford Motor Co. | Add +15.1% | 0.14% | +0.03 |
| FALN iShares Fallen Angels ETF | Add +9.4% | 2.48% | +0.03 |
| UPS United Parcel Service Class B | Add +9.3% | 0.37% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +1.3% | 0.46% | +0.02 |
| MO Altria Group Inc. | Add +3.6% | 0.96% | +0.02 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +14.8% | 0.30% | +0.02 |
| FDN First Trust DJ Internet Ind | Add +9.3% | 0.21% | +0.02 |
| TSLA Tesla Inc. | Add +0.6% | 0.65% | +0.02 |
| VEEV Veeva Systems Inc. Class A | Add +22.8% | 0.18% | +0.02 |
| CHKP Check Point Software Tech | Add +26.9% | 0.34% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |