HF Advisory Group, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 6, 2025), HF Advisory Group, LLC reported 166 stock positions worth $272.3 million. Its top holding was iShares Core Dividend Growth (DGRO) at 3.0% of the portfolio, followed by Microsoft (MSFT, 2.4%) and iShares Fallen Angels ETF (FALN, 2.3%). Compared with Q2 2025, it opened 2 new positions, added to 114 and reduced 48. The biggest buy was a new position in Airbnb Class A (ABNB) and the biggest sale Meta Platforms Class A (META, shares −24%).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $272.3M (Q3 2025)
- SEC Filing
- 0002085853-25-000012 ↗ filed Oct 6, 2025
Holdings Value
Holdings 166 stocks · $272.3M
| DGRO iShares Core Dividend Growth | 3.04% | 121,683 | $8.3M | Add +4.5% |
| MSFT Microsoft Corp. | 2.43% | 12,799 | $6.6M | Reduce -8.6% |
| FALN iShares Fallen Angels ETF | 2.29% | 224,703 | $6.2M | Add +8.8% |
| GOOG Alphabet Inc. Class C | 2.29% | 25,576 | $6.2M | Reduce -7.5% |
| LGLV SPDR US LC Low Vol Idx | 2.09% | 31,874 | $5.7M | Add +5.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.83% | 9,936 | $5.0M | Add +19.3% |
| JPM JPMorgan Chase & Co. | 1.83% | 15,788 | $5.0M | Add +4.2% |
| VZ Verizon Communications Inc. | 1.73% | 107,183 | $4.7M | Add +9.5% |
| SPHY SS SPDR P High Yield ETF | 1.65% | 187,918 | $4.5M | Add +12.3% |
| WFC Wells Fargo & Co. | 1.60% | 52,079 | $4.4M | Add +7.1% |
| META Meta Platforms Inc. Class A | 1.57% | 5,818 | $4.3M | Reduce -23.6% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.49% | 51,883 | $4.1M | Add +2.4% |
| TRP TC Energy Corp. | 1.45% | 72,335 | $3.9M | Add +9.6% |
| CAPE Doubleline Shiller Cape US | 1.43% | 119,515 | $3.9M | Reduce -0.5% |
| BKNG Booking Holdings Inc. | 1.42% | 718 | $3.9M | Add +0.8% |
| PFE Pfizer Inc. | 1.40% | 149,351 | $3.8M | Add +8.2% |
| AMZN Amazon.com Inc. | 1.34% | 16,630 | $3.7M | Reduce -12.5% |
| SCHW Schwab (charles) Corp. | 1.30% | 37,162 | $3.5M | Add +2.6% |
| PAGP Plains GP Holdings LP | 1.29% | 193,028 | $3.5M | Add +14.9% |
| V Visa Inc. Class A | 1.28% | 10,197 | $3.5M | Add +2.1% |
| QQQ Invesco QQQ Trust Series 1 | 1.28% | 5,783 | $3.5M | Reduce -0.8% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.21% | 13,545 | $3.3M | Reduce -1.2% |
| PM Philip Morris International | 1.16% | 19,396 | $3.1M | Add +55.8% |
| SO The Southern Co. | 1.12% | 32,120 | $3.0M | Add +9.0% |
| SHEL Shell PLC-ADR | 1.10% | 41,900 | $3.0M | Add +8.9% |
| RTX RTX Corp. | 1.09% | 17,791 | $3.0M | Reduce -2.9% |
| KRC Kilroy Realty Corp. | 1.07% | 69,222 | $2.9M | Add +3.3% |
| ESGU iShares ESG Aware MSCI USA | 1.07% | 20,023 | $2.9M | Add +1.9% |
| NVDA Nvidia Corp. | 1.06% | 15,435 | $2.9M | Reduce -1.2% |
| XOM Exxon Mobil Corp. | 1.06% | 25,491 | $2.9M | Add +1.6% |
| AAPL Apple Inc. | 1.05% | 11,201 | $2.9M | Reduce -0.9% |
| CWB SS SPDR BB Conv Sec ETF | 1.05% | 31,488 | $2.8M | Add +3.5% |
| PEP Pepsico Inc. | 1.01% | 19,675 | $2.8M | Add +7.7% |
| TSM Taiwan Semiconductor-SP ADR | 0.97% | 9,491 | $2.7M | Reduce -40.0% |
| TFC Truist Financial Corp. | 0.96% | 57,375 | $2.6M | Add +4.9% |
| T AT&T Inc. | 0.96% | 92,554 | $2.6M | Add +5.3% |
| ELV Elevance Health Inc. | 0.96% | 8,050 | $2.6M | Add +49.5% |
| KVUE Kenvue Inc. | 0.93% | 155,943 | $2.5M | Add +16.6% |
| VOD Vodafone Group PLC-SP ADR | 0.89% | 208,447 | $2.4M | Reduce -2.9% |
| VGT Vanguard Info Tech ETF | 0.87% | 3,172 | $2.4M | Add +3.0% |
| AMAT Applied Materials Inc. | 0.87% | 11,552 | $2.4M | Add +8.8% |
| ORCL Oracle Corp. | 0.87% | 8,407 | $2.4M | Reduce -41.3% |
| NI Nisource Inc. | 0.87% | 54,578 | $2.4M | Add +8.0% |
| TXN Texas Instruments Inc. | 0.84% | 12,449 | $2.3M | Add +1.1% |
| UPS United Parcel Service Class B | 0.83% | 26,915 | $2.2M | Add +28.8% |
| GILD Gilead Sciences Inc. | 0.81% | 19,864 | $2.2M | Add +7.3% |
| MO Altria Group Inc. | 0.81% | 33,374 | $2.2M | Add +3.4% |
| BTI British American Tob-SP ADR | 0.81% | 41,402 | $2.2M | Reduce -12.1% |
| TSLA Tesla Inc. | 0.79% | 4,819 | $2.1M | No change |
| DON Wisdomtree US Midcap Dividen | 0.78% | 40,672 | $2.1M | Add +5.6% |
| COP Conocophillips | 0.74% | 21,385 | $2.0M | Add +10.0% |
| GD General Dynamics Corp. | 0.71% | 5,651 | $1.9M | Add +3.4% |
| MA Mastercard Inc. Class A | 0.70% | 3,344 | $1.9M | Reduce -2.5% |
| UL Unilever PLC | 0.68% | 31,437 | $1.9M | Add +48.3% |
| CRM Salesforce Inc. | 0.68% | 7,774 | $1.8M | Add +21.7% |
| LYG Lloyds Banking Group PLC-ADR | 0.67% | 401,704 | $1.8M | Add +4.5% |
| SPHQ Invesco S&P 500 Quality ETF | 0.65% | 23,994 | $1.8M | Add +5.1% |
| LLY Eli Lilly & Co. | 0.62% | 2,223 | $1.7M | Add +35.8% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.61% | 12,432 | $1.7M | Add +4.2% |
| KMX Carmax Inc. | 0.60% | 36,308 | $1.6M | Add +30.8% |
| ADI Analog Devices Inc. | 0.59% | 6,525 | $1.6M | Add +4.7% |
| MCK McKesson Corp. | 0.59% | 2,070 | $1.6M | Add +69.4% |
| COWZ Pacer US Cash Cows 100 ETF | 0.57% | 27,190 | $1.6M | Add +5.6% |
| IQV Iqvia Holdings Inc. | 0.57% | 8,174 | $1.6M | Reduce -24.0% |
| ADBE Adobe Inc. | 0.55% | 4,227 | $1.5M | Add +13.9% |
| CMCSA Comcast Corp. Class A | 0.54% | 46,594 | $1.5M | Add +22.2% |
| SNY Sanofi-ADR | 0.54% | 30,970 | $1.5M | Add +14.9% |
| USFR Wisdomtree Floating Rate Tre | 0.54% | 28,992 | $1.5M | Add +7.8% |
| MDT Medtronic PLC | 0.53% | 15,235 | $1.5M | Add +7.8% |
| SPAB SS SPDR P Agg Bond ETF | 0.53% | 55,471 | $1.4M | Add +7.2% |
| SMMD iShares Russell 2500 ETF | 0.52% | 19,293 | $1.4M | Add +2.6% |
| MAR Marriott International Class A | 0.52% | 5,461 | $1.4M | Add +0.1% |
| NVS Novartis AG-Sponsored ADR | 0.51% | 10,927 | $1.4M | Add +6.6% |
| ENB Enbridge Inc. | 0.49% | 26,600 | $1.3M | Reduce -0.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.49% | 11,718 | $1.3M | Reduce -8.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.49% | 1,984 | $1.3M | Reduce -4.4% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.48% | 15,832 | $1.3M | Add +5.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.48% | 2,708 | $1.3M | Reduce -1.8% |
| FREL Fidelity MSCI RL Est Indx | 0.48% | 46,615 | $1.3M | Add +7.9% |
| IMCG iShares Morningstar Mid-Cap | 0.45% | 14,918 | $1.2M | Add +9.0% |
| SBUX Starbucks Corp. | 0.45% | 14,420 | $1.2M | Reduce -1.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.43% | 22,879 | $1.2M | Add +4.5% |
| ADSK Autodesk Inc. | 0.43% | 3,690 | $1.2M | Reduce -1.2% |
| ESGD iShares Trust iShares ESG Aw | 0.43% | 12,500 | $1.2M | Add +6.2% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.42% | 27,062 | $1.1M | Add +4.5% |
| PDI PIMCO Dynamic Income Fund | 0.41% | 55,876 | $1.1M | Add +2.3% |
| QYLD Global X Nasd 100 Cov Call | 0.39% | 62,832 | $1.1M | Add +3.1% |
| ABNB Airbnb Inc. Class A | 0.38% | 8,619 | $1.0M | New |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.38% | 9,508 | $1.0M | Reduce -7.2% |
| OMC Omnicom Group | 0.38% | 12,692 | $1.0M | Add +88.2% |
| SHAG Wsdmtree YLD En US St Agg | 0.37% | 21,203 | $1.0M | Add +5.1% |
| SMLV SS SPDR US SC Low Vol Idx | 0.36% | 7,625 | $989K | Add +4.6% |
| QCOM Qualcomm Inc. | 0.36% | 5,930 | $986K | Reduce -15.0% |
| BDX Becton Dickinson and Co. | 0.36% | 5,192 | $972K | Reduce -11.8% |
| EBAY eBay Inc. | 0.35% | 10,438 | $949K | Reduce -39.6% |
| DEO Diageo PLC-Sponsored ADR | 0.34% | 9,814 | $937K | Add +3.8% |
| IYF iShares US Financials ETF | 0.34% | 7,344 | $930K | Add +8.5% |
| JNJ Johnson & Johnson | 0.33% | 4,900 | $909K | Reduce -2.4% |
| IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA | 0.33% | 14,644 | $901K | Add +44.0% |
| UNH Unitedhealth Group Inc. | 0.32% | 2,558 | $883K | Add +51.2% |
Portfolio Sells Q2 2025 → Q3 2025
| META Meta Platforms Inc. Class A | Reduce -23.6% | 1.57% | −0.65 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -86.0% | 0.07% | −0.45 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -40.0% | 0.97% | −0.44 |
| ORCL Oracle Corp. | Reduce -41.3% | 0.87% | −0.37 |
| MSFT Microsoft Corp. | Reduce -8.6% | 2.43% | −0.32 |
| AMZN Amazon.com Inc. | Reduce -12.5% | 1.34% | −0.31 |
| EBAY eBay Inc. | Reduce -39.6% | 0.35% | −0.16 |
| APD Air Products & Chemicals Inc. | Reduce -23.8% | 0.29% | −0.13 |
| DIS The Walt Disney Co. | Reduce -8.1% | 0.49% | −0.13 |
| CHKP Check Point Software Tech | Reduce -17.5% | 0.31% | −0.12 |
| COR Cencora Inc. | Reduce -27.2% | 0.28% | −0.12 |
| IQV Iqvia Holdings Inc. | Reduce -24.0% | 0.57% | −0.10 |
| CAPE Doubleline Shiller Cape US | Reduce -0.5% | 1.43% | −0.08 |
| SBUX Starbucks Corp. | Reduce -1.0% | 0.45% | −0.08 |
| QCOM Qualcomm Inc. | Reduce -15.0% | 0.36% | −0.08 |
| BTI British American Tob-SP ADR | Reduce -12.1% | 0.81% | −0.07 |
| MA Mastercard Inc. Class A | Reduce -2.5% | 0.70% | −0.06 |
| BDX Becton Dickinson and Co. | Reduce -11.8% | 0.36% | −0.04 |
| BA The Boeing Co. | Reduce -7.5% | 0.22% | −0.03 |
| ADSK Autodesk Inc. | Reduce -1.2% | 0.43% | −0.03 |
| ECL Ecolab Inc. | Reduce -2.2% | 0.32% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -4.4% | 0.49% | −0.02 |
| COST Costco Wholesale Corp. | Reduce -2.6% | 0.12% | −0.02 |
| SILA Sila Realty Trust Inc. | Reduce -6.0% | 0.23% | −0.02 |
| KCE SS SPDR S&P Cap MKTS ETF | Reduce -8.7% | 0.14% | −0.02 |
| VOD Vodafone Group PLC-SP ADR | Reduce -2.9% | 0.89% | −0.02 |
| FDN First Trust DJ Internet Ind | Reduce -0.8% | 0.23% | −0.01 |
| CAT Caterpillar Inc. | Reduce -18.1% | 0.13% | −0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -1.3% | 0.25% | −0.01 |
| XAR SS SPDR S&P Aerospace Def | Reduce -10.8% | 0.09% | −0.01 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -0.3% | 0.20% | −0.01 |
| ANGL Vaneck Fallen Angel High YLD | Reduce -1.0% | 0.07% | −0.01 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -2.5% | 0.09% | −0.01 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -1.2% | 1.21% | −0.01 |
| FXO First Trust Financial Alphad | Reduce -0.1% | 0.25% | −0.00 |
| PFFD Global X US Preferred ETF | Reduce -0.6% | 0.07% | −0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -1.8% | 0.48% | −0.00 |
| F Ford Motor Co. | Reduce -0.7% | 0.15% | +0.00 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.8% | 1.28% | +0.00 |
| BNY Bank of New York Mellon Corp. | Reduce -7.2% | 0.38% | +0.01 |
| ENB Enbridge Inc. | Reduce -0.2% | 0.49% | +0.02 |
| WELL Welltower Inc. | Reduce -0.7% | 0.24% | +0.02 |
| GOOGL Alphabet Inc. Class A | Reduce -0.3% | 0.12% | +0.03 |
| JNJ Johnson & Johnson | Reduce -2.4% | 0.33% | +0.03 |
| RTX RTX Corp. | Reduce -2.9% | 1.09% | +0.04 |
| NVDA Nvidia Corp. | Reduce -1.2% | 1.06% | +0.08 |
| AAPL Apple Inc. | Reduce -0.9% | 1.05% | +0.13 |
| GOOG Alphabet Inc. Class C | Reduce -7.5% | 2.29% | +0.35 |
Portfolio Buys Q2 2025 → Q3 2025
| ABNB Airbnb Inc. Class A | New | 0.38% | +0.38 |
| PM Philip Morris International | Add +55.8% | 1.16% | +0.26 |
| MAS Masco Corp. | New | 0.25% | +0.25 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +19.3% | 1.83% | +0.24 |
| MCK McKesson Corp. | Add +69.4% | 0.59% | +0.23 |
| OMC Omnicom Group | Add +88.2% | 0.38% | +0.19 |
| TRP TC Energy Corp. | Add +9.6% | 1.45% | +0.17 |
| UL Unilever PLC | Add +48.3% | 0.68% | +0.17 |
| KRC Kilroy Realty Corp. | Add +3.3% | 1.07% | +0.17 |
| ELV Elevance Health Inc. | Add +49.5% | 0.96% | +0.13 |
| LLY Eli Lilly & Co. | Add +35.8% | 0.62% | +0.12 |
| UNH Unitedhealth Group Inc. | Add +51.2% | 0.32% | +0.12 |
| AMAT Applied Materials Inc. | Add +8.8% | 0.87% | +0.10 |
| DGRO iShares Core Dividend Growth | Add +4.5% | 3.04% | +0.10 |
| JPM JPMorgan Chase & Co. | Add +4.2% | 1.83% | +0.09 |
| VEEV Veeva Systems Inc. Class A | Add +49.9% | 0.28% | +0.09 |
| SPHY SS SPDR P High Yield ETF | Add +12.3% | 1.65% | +0.08 |
| GD General Dynamics Corp. | Add +3.4% | 0.71% | +0.08 |
| FALN iShares Fallen Angels ETF | Add +8.8% | 2.29% | +0.08 |
| PFE Pfizer Inc. | Add +8.2% | 1.40% | +0.08 |
| WFC Wells Fargo & Co. | Add +7.1% | 1.60% | +0.06 |
| NI Nisource Inc. | Add +8.0% | 0.87% | +0.06 |
| VGT Vanguard Info Tech ETF | Add +3.0% | 0.87% | +0.06 |
| MO Altria Group Inc. | Add +3.4% | 0.81% | +0.06 |
| PEP Pepsico Inc. | Add +7.7% | 1.01% | +0.06 |
| VZ Verizon Communications Inc. | Add +9.5% | 1.73% | +0.06 |
| COP Conocophillips | Add +10.0% | 0.74% | +0.05 |
| CWB SS SPDR BB Conv Sec ETF | Add +3.5% | 1.05% | +0.05 |
| SO The Southern Co. | Add +9.0% | 1.12% | +0.05 |
| MDT Medtronic PLC | Add +7.8% | 0.53% | +0.05 |
| JSML Janus Hender SM Cap GRW Alph | Add +11.3% | 0.32% | +0.04 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +2.4% | 1.49% | +0.04 |
| IFF Intl Flavors & Fragrances | Add +44.0% | 0.33% | +0.04 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +14.3% | 0.31% | +0.03 |
| TFC Truist Financial Corp. | Add +4.9% | 0.96% | +0.03 |
| SHEL Shell PLC-ADR | Add +8.9% | 1.10% | +0.03 |
| SPLB SS SPDR P Long Term C ETF | Add +36.0% | 0.12% | +0.03 |
| LMT Lockheed Martin Corp. | Add +12.4% | 0.22% | +0.02 |
| BAC Bank of America Corp. | Add +4.5% | 0.43% | +0.02 |
| NVS Novartis AG-Sponsored ADR | Add +6.6% | 0.51% | +0.02 |
| LYG Lloyds Banking Group PLC-ADR | Add +4.5% | 0.67% | +0.02 |
| SNY Sanofi-ADR | Add +14.9% | 0.54% | +0.02 |
| ESGU iShares ESG Aware MSCI USA | Add +1.9% | 1.07% | +0.02 |
| IMCG iShares Morningstar Mid-Cap | Add +9.0% | 0.45% | +0.02 |
| SMMD iShares Russell 2500 ETF | Add +2.6% | 0.52% | +0.02 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +9.9% | 0.25% | +0.02 |
| VXUS Vanguard Total Intl Stock | Add +9.1% | 0.25% | +0.02 |
| DON Wisdomtree US Midcap Dividen | Add +5.6% | 0.78% | +0.02 |
| IYF iShares US Financials ETF | Add +8.5% | 0.34% | +0.02 |
| FREL Fidelity MSCI RL Est Indx | Add +7.9% | 0.48% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |