HF Advisory Group, LLC
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 21, 2026), HF Advisory Group, LLC reported 166 stock positions worth $293.4 million. Its top holding was iShares Core Dividend Growth (DGRO) at 3.1% of the portfolio, followed by iShares Fallen Angels ETF (FALN, 2.4%) and Verizon Communications (VZ, 2.2%). Compared with Q4 2025, it opened 7 new positions, sold out of 9, added to 84 and reduced 74. The biggest buy was Verizon Communications (VZ, shares +3%) and the biggest sale Alphabet Class C (GOOG, shares −16%).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $293.4M (Q1 2026)
- SEC Filing
- 0002085853-26-000446 ↗ filed Apr 21, 2026
Holdings Value
Holdings 166 stocks · $293.4M
| DGRO iShares Core Dividend Growth | 3.13% | 130,852 | $9.2M | Add +3.3% |
| FALN iShares Fallen Angels ETF | 2.45% | 268,800 | $7.2M | Add +9.4% |
| VZ Verizon Communications Inc. | 2.21% | 129,463 | $6.5M | Add +3.3% |
| LGLV SPDR US LC Low Vol Idx | 2.12% | 34,968 | $6.2M | Add +1.7% |
| MSFT Microsoft Corp. | 2.08% | 16,494 | $6.1M | Add +26.5% |
| GOOG Alphabet Inc. Class C | 2.00% | 20,435 | $5.9M | Reduce -16.2% |
| PAGP Plains GP Holdings LP | 1.89% | 228,046 | $5.5M | Add +1.1% |
| SPHY SS SPDR P High Yield ETF | 1.82% | 229,199 | $5.3M | Add +9.4% |
| JPM JPMorgan Chase & Co. | 1.82% | 18,123 | $5.3M | Add +7.2% |
| TRP TC Energy Corp. | 1.78% | 83,668 | $5.2M | Add +5.7% |
| AMZN Amazon.com Inc. | 1.61% | 22,690 | $4.7M | Add +11.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.60% | 9,801 | $4.7M | Add +10.7% |
| SHEL Shell PLC-ADR | 1.55% | 49,035 | $4.6M | Add +6.7% |
| XOM Exxon Mobil Corp. | 1.50% | 25,884 | $4.4M | Reduce -6.4% |
| WFC Wells Fargo & Co. | 1.48% | 54,631 | $4.3M | Reduce -0.6% |
| CAPE Doubleline Shiller Cape US | 1.45% | 137,689 | $4.2M | Add +8.1% |
| KVUE Kenvue Inc. | 1.41% | 239,546 | $4.1M | Add +4.1% |
| SO The Southern Co. | 1.38% | 42,063 | $4.1M | Add +18.3% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.37% | 52,460 | $4.0M | Reduce -0.1% |
| META Meta Platforms Inc. Class A | 1.34% | 6,883 | $3.9M | Add +12.1% |
| PEP Pepsico Inc. | 1.25% | 23,617 | $3.7M | Add +11.4% |
| SCHW Schwab (charles) Corp. | 1.23% | 38,372 | $3.6M | Add +2.0% |
| PM Philip Morris International | 1.19% | 21,174 | $3.5M | Reduce -14.6% |
| RTX RTX Corp. | 1.18% | 17,992 | $3.5M | Add +3.2% |
| T AT&T Inc. | 1.15% | 116,875 | $3.4M | Add +9.7% |
| COP Conocophillips | 1.15% | 25,480 | $3.4M | Reduce -0.9% |
| BKNG Booking Holdings Inc. | 1.13% | 788 | $3.3M | Add +9.1% |
| QQQ Invesco QQQ Trust Series 1 | 1.11% | 5,662 | $3.3M | Reduce -1.2% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.10% | 13,633 | $3.2M | Reduce -1.3% |
| VOD Vodafone Group PLC-SP ADR | 1.08% | 210,453 | $3.2M | Reduce -5.9% |
| TSM Taiwan Semiconductor-SP ADR | 1.07% | 9,266 | $3.1M | Reduce -7.5% |
| CWB SS SPDR BB Conv Sec ETF | 1.06% | 34,109 | $3.1M | Add +3.1% |
| NI Nisource Inc. | 1.04% | 65,120 | $3.0M | Add +9.8% |
| BTI British American Tob-SP ADR | 1.02% | 51,024 | $3.0M | Add +6.2% |
| GILD Gilead Sciences Inc. | 0.99% | 20,919 | $2.9M | Add +1.7% |
| TFC Truist Financial Corp. | 0.97% | 62,226 | $2.9M | Reduce -0.1% |
| ESGU iShares ESG Aware MSCI USA | 0.97% | 20,055 | $2.8M | Reduce -1.5% |
| KRC Kilroy Realty Corp. | 0.94% | 97,752 | $2.8M | Add +39.8% |
| AAPL Apple Inc. | 0.93% | 10,796 | $2.7M | Reduce -0.9% |
| MO Altria Group Inc. | 0.93% | 41,451 | $2.7M | Add +10.1% |
| PFE Pfizer Inc. | 0.90% | 94,014 | $2.6M | Add +5.5% |
| NVDA Nvidia Corp. | 0.90% | 15,068 | $2.6M | Reduce -1.9% |
| V Visa Inc. Class A | 0.89% | 8,600 | $2.6M | Add +4.5% |
| AMAT Applied Materials Inc. | 0.83% | 7,133 | $2.4M | Reduce -26.9% |
| DON Wisdomtree US Midcap Dividen | 0.82% | 45,794 | $2.4M | Add +8.3% |
| TXN Texas Instruments Inc. | 0.81% | 12,258 | $2.4M | Reduce -1.9% |
| GIS General Mills Inc. | 0.75% | 59,055 | $2.2M | Add +21.6% |
| GD General Dynamics Corp. | 0.75% | 6,372 | $2.2M | Add +8.4% |
| ELV Elevance Health Inc. | 0.71% | 7,087 | $2.1M | Add +4.7% |
| UL Unilever PLC-Sponsored ADR | 0.69% | 35,800 | $2.0M | Add +14.6% |
| VGT Vanguard Info Tech ETF | 0.69% | 2,903 | $2.0M | Reduce -6.1% |
| ADI Analog Devices Inc. | 0.69% | 6,345 | $2.0M | Reduce -7.4% |
| DOC Healthpeak Properties Inc. | 0.67% | 119,490 | $2.0M | Add +27.5% |
| LYG Lloyds Banking Group PLC-ADR | 0.67% | 388,376 | $2.0M | Reduce -7.8% |
| SNY Sanofi-ADR | 0.66% | 40,131 | $1.9M | Add +21.1% |
| KMX Carmax Inc. | 0.66% | 46,418 | $1.9M | Add +0.7% |
| SPHQ Invesco S&P 500 Quality ETF | 0.65% | 25,347 | $1.9M | Add +2.1% |
| MCK McKesson Corp. | 0.65% | 2,191 | $1.9M | Add +5.8% |
| CMCSA Comcast Corp. Class A | 0.64% | 65,376 | $1.9M | Add +15.7% |
| TSLA Tesla Inc. | 0.63% | 4,997 | $1.9M | Reduce -1.4% |
| COWZ Pacer US Cash Cows 100 ETF | 0.63% | 29,456 | $1.8M | Add +6.1% |
| NVS Novartis AG-Sponsored ADR | 0.63% | 12,014 | $1.8M | Add +0.9% |
| ORCL Oracle Corp. | 0.62% | 12,345 | $1.8M | Add +73.5% |
| LLY Eli Lilly & Co. | 0.62% | 1,968 | $1.8M | Reduce -2.8% |
| MAR Marriott International Class A | 0.61% | 5,470 | $1.8M | Add +0.1% |
| CRM Salesforce Inc. | 0.60% | 9,409 | $1.8M | Add +28.9% |
| SPAB SS SPDR P Agg Bond ETF | 0.56% | 63,762 | $1.6M | Add +9.6% |
| USFR Wisdomtree Floating Rate Tre | 0.56% | 32,361 | $1.6M | Add +6.6% |
| MDT Medtronic PLC | 0.55% | 18,617 | $1.6M | Add +12.1% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.54% | 11,887 | $1.6M | Reduce -9.2% |
| BDX Becton Dickinson and Co. | 0.52% | 9,666 | $1.5M | Add +70.5% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.51% | 17,470 | $1.5M | Add +7.7% |
| SMMD iShares Russell 2500 ETF | 0.50% | 19,297 | $1.5M | Reduce -1.3% |
| ENB Enbridge Inc. | 0.50% | 27,193 | $1.5M | Add +1.2% |
| FREL Fidelity MSCI RL Est Indx | 0.49% | 53,794 | $1.4M | Add +10.3% |
| IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA | 0.44% | 17,614 | $1.3M | Add +9.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.43% | 1,957 | $1.3M | Reduce -1.3% |
| ESGD iShares Trust iShares ESG Aw | 0.43% | 13,175 | $1.3M | Add +3.2% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.43% | 28,532 | $1.3M | Add +4.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.43% | 2,872 | $1.3M | Add +2.3% |
| IQV Iqvia Holdings Inc. | 0.42% | 7,234 | $1.2M | Reduce -11.2% |
| OMC Omnicom Group | 0.41% | 16,003 | $1.2M | Add +13.8% |
| IMCG iShares Morningstar Mid-Cap | 0.41% | 15,166 | $1.2M | Reduce -2.7% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.40% | 9,963 | $1.2M | Reduce -3.8% |
| MA Mastercard Inc. Class A | 0.39% | 2,306 | $1.2M | Reduce -9.6% |
| ADBE Adobe Inc. | 0.39% | 4,735 | $1.2M | Add +21.2% |
| FERG Ferguson Enterprises Inc. | 0.39% | 4,923 | $1.1M | New |
| QYLD Global X Nasd 100 Cov Call | 0.39% | 66,665 | $1.1M | Reduce -0.3% |
| SBUX Starbucks Corp. | 0.39% | 12,734 | $1.1M | Reduce -12.9% |
| SHAG Wsdmtree YLD En US St Agg | 0.37% | 23,061 | $1.1M | Add +4.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.37% | 22,346 | $1.1M | Reduce -6.4% |
| PDI PIMCO Dynamic Income Fund | 0.36% | 61,420 | $1.1M | Add +3.4% |
| JNJ Johnson & Johnson | 0.35% | 4,167 | $1.0M | Reduce -9.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.34% | 10,303 | $993K | Reduce -5.4% |
| UPS United Parcel Service Class B | 0.34% | 10,059 | $990K | Reduce -2.5% |
| CAH Cardinal Health Inc. | 0.34% | 4,672 | $987K | Reduce -10.6% |
| SMLV SS SPDR US SC Low Vol Idx | 0.34% | 7,193 | $986K | Reduce -10.2% |
| CHKP Check Point Software Tech | 0.32% | 6,575 | $939K | Add +68.7% |
| WM Waste Management Inc. | 0.31% | 3,992 | $917K | Add +2.0% |
| WMB Williams Cos Inc. | 0.31% | 12,314 | $896K | Reduce -0.5% |
Portfolio Sells Q4 2025 → Q1 2026
| GOOG Alphabet Inc. Class C | Reduce -16.2% | 2.00% | −0.67 |
| EBAY eBay Inc. | Sold out | 0.00% | −0.35 |
| WFC Wells Fargo & Co. | Reduce -0.6% | 1.48% | −0.30 |
| IQV Iqvia Holdings Inc. | Reduce -11.2% | 0.42% | −0.22 |
| PM Philip Morris International | Reduce -14.6% | 1.19% | −0.19 |
| SILA Sila Realty Trust Inc. | Sold out | 0.00% | −0.19 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.18 |
| TSLA Tesla Inc. | Reduce -1.4% | 0.63% | −0.16 |
| LLY Eli Lilly & Co. | Reduce -2.8% | 0.62% | −0.14 |
| ADP Automatic Data Processing | Reduce -32.5% | 0.14% | −0.13 |
| VGT Vanguard Info Tech ETF | Reduce -6.1% | 0.69% | −0.12 |
| MA Mastercard Inc. Class A | Reduce -9.6% | 0.39% | −0.12 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.2% | 1.11% | −0.11 |
| LYG Lloyds Banking Group PLC-ADR | Reduce -7.8% | 0.67% | −0.11 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -1.3% | 1.10% | −0.11 |
| FISV Fiserv Inc. | Sold out | 0.00% | −0.11 |
| NVDA Nvidia Corp. | Reduce -1.9% | 0.90% | −0.10 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -0.1% | 1.37% | −0.10 |
| AAPL Apple Inc. | Reduce -0.9% | 0.93% | −0.10 |
| QCOM Qualcomm Inc. | Reduce -6.5% | 0.22% | −0.10 |
| DEO Diageo PLC-Sponsored ADR | Reduce -20.4% | 0.20% | −0.10 |
| TFC Truist Financial Corp. | Reduce -0.1% | 0.97% | −0.09 |
| DIS The Walt Disney Co. | Reduce -5.4% | 0.34% | −0.09 |
| ESGU iShares ESG Aware MSCI USA | Reduce -1.5% | 0.97% | −0.09 |
| BAC Bank of America Corp. | Reduce -6.4% | 0.37% | −0.09 |
| PSK SS SPDR Ice Pref Sec ETF | Sold out | 0.00% | −0.08 |
| COR Cencora Inc. | Reduce -21.8% | 0.18% | −0.07 |
| ANGL Vaneck Fallen Angel High YLD | Sold out | 0.00% | −0.07 |
| PFFD Global X US Preferred ETF | Sold out | 0.00% | −0.07 |
| VTI VG Morningstar TS MKT ETF-US | Sold out | 0.00% | −0.07 |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | Reduce -9.2% | 0.54% | −0.06 |
| IYF iShares US Financials ETF | Reduce -4.0% | 0.29% | −0.05 |
| AMAT Applied Materials Inc. | Reduce -26.9% | 0.83% | −0.04 |
| SBUX Starbucks Corp. | Reduce -12.9% | 0.39% | −0.04 |
| CAH Cardinal Health Inc. | Reduce -10.6% | 0.34% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.3% | 0.43% | −0.04 |
| XMQTX BlackRock Muniyield QLTY II | Sold out | 0.00% | −0.04 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -12.0% | 0.21% | −0.03 |
| JSML Janus Hender SM Cap GRW Alph | Reduce -3.9% | 0.27% | −0.03 |
| SMLV SS SPDR US SC Low Vol Idx | Reduce -10.2% | 0.34% | −0.03 |
| ABNB Airbnb Inc. Class A | Reduce -3.1% | 0.21% | −0.03 |
| IMCG iShares Morningstar Mid-Cap | Reduce -2.7% | 0.41% | −0.03 |
| GOOGL Alphabet Inc. Class A | Reduce -9.6% | 0.11% | −0.03 |
| KCE SS SPDR S&P Cap MKTS ETF | Reduce -5.8% | 0.13% | −0.02 |
| SMH Vaneck Semiconductor ETF | Reduce -17.7% | 0.14% | −0.02 |
| QYLD Global X Nasd 100 Cov Call | Reduce -0.3% | 0.39% | −0.02 |
| FBT First Trust Nyse Arca Biotec | Reduce -15.8% | 0.08% | −0.02 |
| UPS United Parcel Service Class B | Reduce -2.5% | 0.34% | −0.02 |
| XLY SS Consumer Disc Select Sect | Reduce -1.9% | 0.13% | −0.02 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -7.1% | 0.29% | −0.02 |
Portfolio Buys Q4 2025 → Q1 2026
| VZ Verizon Communications Inc. | Add +3.3% | 2.21% | +0.43 |
| FERG Ferguson Enterprises Inc. | New | 0.39% | +0.39 |
| PAGP Plains GP Holdings LP | Add +1.1% | 1.89% | +0.38 |
| SHEL Shell PLC-ADR | Add +6.7% | 1.55% | +0.38 |
| SO The Southern Co. | Add +18.3% | 1.38% | +0.30 |
| TRP TC Energy Corp. | Add +5.7% | 1.78% | +0.27 |
| T AT&T Inc. | Add +9.7% | 1.15% | +0.23 |
| PEP Pepsico Inc. | Add +11.4% | 1.25% | +0.19 |
| MO Altria Group Inc. | Add +10.1% | 0.93% | +0.17 |
| NI Nisource Inc. | Add +9.8% | 1.04% | +0.17 |
| DOC Healthpeak Properties Inc. | Add +27.5% | 0.67% | +0.14 |
| ORCL Oracle Corp. | Add +73.5% | 0.62% | +0.14 |
| BDX Becton Dickinson and Co. | Add +70.5% | 0.52% | +0.13 |
| PFE Pfizer Inc. | Add +5.5% | 0.90% | +0.13 |
| GILD Gilead Sciences Inc. | Add +1.7% | 0.99% | +0.11 |
| FALN iShares Fallen Angels ETF | Add +9.4% | 2.45% | +0.11 |
| WAT Waters Corp. | New | 0.10% | +0.10 |
| SNY Sanofi-ADR | Add +21.1% | 0.66% | +0.10 |
| AMRZ Amrize Ltd. | New | 0.10% | +0.10 |
| SPHY SS SPDR P High Yield ETF | Add +9.4% | 1.82% | +0.09 |
| VLO Valero Energy Corp. | New | 0.08% | +0.08 |
| CVX Chevron Corp. | New | 0.08% | +0.08 |
| AON Aon PLC Class A | New | 0.08% | +0.08 |
| CLX Clorox Company | New | 0.07% | +0.07 |
| CHKP Check Point Software Tech | Add +68.7% | 0.32% | +0.07 |
| BTI British American Tob-SP ADR | Add +6.2% | 1.02% | +0.07 |
| RTX RTX Corp. | Add +3.2% | 1.18% | +0.07 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +28.7% | 0.27% | +0.07 |
| DGRO iShares Core Dividend Growth | Add +3.3% | 3.13% | +0.06 |
| DON Wisdomtree US Midcap Dividen | Add +8.3% | 0.82% | +0.06 |
| VXUS Vanguard Total Intl Stock | Add +29.0% | 0.26% | +0.06 |
| IFF Intl Flavors & Fragrances | Add +9.5% | 0.44% | +0.06 |
| GD General Dynamics Corp. | Add +8.4% | 0.75% | +0.05 |
| MCK McKesson Corp. | Add +5.8% | 0.65% | +0.05 |
| ENB Enbridge Inc. | Add +1.2% | 0.50% | +0.05 |
| NVS Novartis AG-Sponsored ADR | Add +0.9% | 0.63% | +0.05 |
| CMCSA Comcast Corp. Class A | Add +15.7% | 0.64% | +0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +10.7% | 1.60% | +0.05 |
| COWZ Pacer US Cash Cows 100 ETF | Add +6.1% | 0.63% | +0.05 |
| KMX Carmax Inc. | Add +0.7% | 0.66% | +0.04 |
| FREL Fidelity MSCI RL Est Indx | Add +10.3% | 0.49% | +0.04 |
| CWB SS SPDR BB Conv Sec ETF | Add +3.1% | 1.06% | +0.03 |
| SPAB SS SPDR P Agg Bond ETF | Add +9.6% | 0.56% | +0.03 |
| MDLZ Mondelez International Inc. Class A | Add +14.2% | 0.19% | +0.03 |
| KRC Kilroy Realty Corp. | Add +39.8% | 0.94% | +0.03 |
| MDYV SS SPDR S&P 400 MC Val ETF | Add +7.7% | 0.51% | +0.03 |
| AEP American Electric Power | Add +1.6% | 0.20% | +0.02 |
| USFR Wisdomtree Floating Rate Tre | Add +6.6% | 0.56% | +0.02 |
| KVUE Kenvue Inc. | Add +4.1% | 1.41% | +0.02 |
| ERIC Ericsson (lm) Tel-SP ADR | Add +24.2% | 0.07% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |