HF Advisory Group, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 15, 2025), HF Advisory Group, LLC reported 159 stock positions worth $217.6 million. Its top holding was iShares Core Dividend Growth (DGRO) at 2.8% of the portfolio, followed by Alphabet Class C (GOOG, 2.5%) and Microsoft (MSFT, 2.3%). Compared with Q3 2024, it opened 1 new position, sold out of 6, added to 101 and reduced 56. The biggest buy was Pepsico (PEP, shares +420%) and the biggest sale General Dynamics (GD, shares −45%).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $217.6M (Q4 2024)
- SEC Filing
- 0001667731-25-000039 ↗ filed Jan 15, 2025
Holdings Value
Holdings 159 stocks · $217.6M
| DGRO iShares Core Dividend Growth | 2.84% | 100,557 | $6.2M | Add +2.0% |
| GOOG Alphabet Inc. Class C | 2.49% | 28,428 | $5.4M | Add +1.4% |
| MSFT Microsoft Corp. | 2.33% | 12,022 | $5.1M | Add +1.1% |
| LGLV SPDR US LC Low Vol Idx | 2.17% | 28,564 | $4.7M | Reduce -1.1% |
| AMZN Amazon.com Inc. | 2.11% | 20,962 | $4.6M | Add +2.8% |
| FALN iShares Fallen Angels ETF | 2.02% | 164,657 | $4.4M | Add +3.5% |
| META Meta Platforms Inc. Class A | 1.96% | 7,295 | $4.3M | Reduce -4.8% |
| BKNG Booking Holdings Inc. | 1.92% | 842 | $4.2M | Reduce -6.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.85% | 8,902 | $4.0M | Add +7.6% |
| V Visa Inc. Class A | 1.63% | 11,245 | $3.6M | Add +2.0% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.62% | 51,027 | $3.5M | Reduce -0.0% |
| JPM JPMorgan Chase & Co. | 1.51% | 13,677 | $3.3M | Add +8.6% |
| CAPE Doubleline Shiller Cape US | 1.50% | 108,698 | $3.3M | Add +3.0% |
| AAPL Apple Inc. | 1.38% | 11,966 | $3.0M | Add +10.1% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.36% | 13,905 | $3.0M | Add +0.0% |
| QQQ Invesco QQQ Trust Series 1 | 1.35% | 5,766 | $2.9M | Add +3.2% |
| VZ Verizon Communications Inc. | 1.34% | 73,103 | $2.9M | Add +21.7% |
| SPHY SS SPDR P High Yield ETF | 1.33% | 123,367 | $2.9M | Add +5.1% |
| TSM Taiwan Semiconductor-SP ADR | 1.33% | 14,635 | $2.9M | Add +6.4% |
| SCHW Schwab (charles) Corp. | 1.29% | 37,869 | $2.8M | Add +1.3% |
| WFC Wells Fargo & Co. | 1.23% | 37,946 | $2.7M | Reduce -2.4% |
| ESGU iShares ESG Aware MSCI USA | 1.18% | 19,869 | $2.6M | Add +4.8% |
| PAGP Plains GP Holdings LP | 1.17% | 138,058 | $2.5M | Add +31.0% |
| ORCL Oracle Corp. | 1.16% | 15,104 | $2.5M | Add +2.6% |
| TRP TC Energy Corp. | 1.12% | 52,258 | $2.4M | Reduce -4.3% |
| KVUE Kenvue Inc. | 1.12% | 113,738 | $2.4M | Add +3.2% |
| PFE Pfizer Inc. | 1.11% | 91,402 | $2.4M | Add +3.3% |
| KMX Carmax Inc. | 1.08% | 28,793 | $2.4M | Add +12.6% |
| NVDA Nvidia Corp. | 1.01% | 16,430 | $2.2M | Reduce -2.2% |
| TSLA Tesla Inc. | 0.97% | 5,210 | $2.1M | No change |
| CRM Salesforce Inc. | 0.97% | 6,282 | $2.1M | Add +16.1% |
| XOM Exxon Mobil Corp. | 0.96% | 19,432 | $2.1M | Add +6.4% |
| CWB SS SPDR BB Conv Sec ETF | 0.94% | 26,320 | $2.1M | Reduce -3.6% |
| T AT&T Inc. | 0.94% | 89,584 | $2.0M | Reduce -9.3% |
| MA Mastercard Inc. Class A | 0.90% | 3,722 | $2.0M | Add +10.3% |
| VGT Vanguard Info Tech ETF | 0.90% | 3,145 | $2.0M | Add +1.7% |
| IQV Iqvia Holdings Inc. | 0.89% | 9,892 | $1.9M | Add +32.4% |
| DON Wisdomtree US Midcap Dividen | 0.87% | 37,161 | $1.9M | Add +2.5% |
| PEP Pepsico Inc. | 0.86% | 12,328 | $1.9M | Add +419.7% |
| ELV Elevance Health Inc. | 0.86% | 5,070 | $1.9M | Add +35.9% |
| SHEL Shell PLC-ADR | 0.85% | 29,560 | $1.9M | Add +15.8% |
| SO The Southern Co. | 0.84% | 22,175 | $1.8M | Reduce -3.2% |
| PM Philip Morris International | 0.83% | 14,998 | $1.8M | Add +3.9% |
| RTX RTX Corp. | 0.78% | 14,722 | $1.7M | Reduce -2.3% |
| NI Nisource Inc. | 0.77% | 45,522 | $1.7M | Reduce -23.8% |
| COP Conocophillips | 0.74% | 16,316 | $1.6M | Add +12.5% |
| TXN Texas Instruments Inc. | 0.74% | 8,544 | $1.6M | Add +0.6% |
| KRC Kilroy Realty Corp. | 0.73% | 39,043 | $1.6M | Add +39.1% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.72% | 12,561 | $1.6M | Add +4.8% |
| TFC Truist Financial Corp. | 0.70% | 35,117 | $1.5M | Add +50.5% |
| MAR Marriott International Class A | 0.70% | 5,444 | $1.5M | Reduce -14.1% |
| SBUX Starbucks Corp. | 0.69% | 16,534 | $1.5M | Add +14.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.69% | 13,454 | $1.5M | Add +0.5% |
| SPHQ Invesco S&P 500 Quality ETF | 0.69% | 22,296 | $1.5M | Add +5.9% |
| GILD Gilead Sciences Inc. | 0.69% | 16,176 | $1.5M | Reduce -9.7% |
| MO Altria Group Inc. | 0.68% | 28,486 | $1.5M | Reduce -1.5% |
| SNY Sanofi-ADR | 0.68% | 30,812 | $1.5M | Add +7.1% |
| BTI British American Tob-SP ADR | 0.66% | 39,786 | $1.4M | Reduce -0.7% |
| CHKP Check Point Software Tech | 0.66% | 7,664 | $1.4M | Add +26.4% |
| COWZ Pacer US Cash Cows 100 ETF | 0.64% | 24,643 | $1.4M | Add +6.7% |
| ADBE Adobe Inc. | 0.63% | 3,098 | $1.4M | Add +10.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.63% | 2,345 | $1.4M | Add +0.5% |
| VOD Vodafone Group PLC-SP ADR | 0.61% | 157,512 | $1.3M | Add +2.5% |
| USFR Wisdomtree Floating Rate Tre | 0.61% | 26,219 | $1.3M | Add +11.6% |
| UPS United Parcel Service Class B | 0.60% | 10,350 | $1.3M | New |
| ENB Enbridge Inc. | 0.59% | 30,314 | $1.3M | Add +0.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.59% | 4,397 | $1.3M | Add +0.5% |
| GD General Dynamics Corp. | 0.58% | 4,770 | $1.3M | Reduce -45.3% |
| SMMD iShares Russell 2500 ETF | 0.57% | 18,276 | $1.2M | Add +5.3% |
| SPAB SS SPDR P Agg Bond ETF | 0.57% | 49,423 | $1.2M | Add +11.7% |
| QYLD Global X Nasd 100 Cov Call | 0.57% | 67,568 | $1.2M | Reduce -51.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.53% | 2,803 | $1.2M | Reduce -8.8% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.52% | 13,983 | $1.1M | Add +8.9% |
| CMCSA Comcast Corp. Class A | 0.51% | 29,700 | $1.1M | Add +5.0% |
| FREL Fidelity MSCI RL Est Indx | 0.51% | 41,081 | $1.1M | Add +7.8% |
| DEO Diageo PLC-Sponsored ADR | 0.49% | 8,471 | $1.1M | Add +10.1% |
| QCOM Qualcomm Inc. | 0.49% | 6,921 | $1.1M | Add +58.3% |
| COR Cencora Inc. | 0.48% | 4,625 | $1.0M | Add +4.1% |
| UL Unilever PLC | 0.47% | 17,920 | $1.0M | Add +6.5% |
| ADI Analog Devices Inc. | 0.46% | 4,717 | $1.0M | Add +6.5% |
| SMLV SS SPDR US SC Low Vol Idx | 0.46% | 7,767 | $991K | Add +4.4% |
| PDI PIMCO Dynamic Income Fund | 0.45% | 53,066 | $973K | Add +0.6% |
| IMCG iShares Morningstar Mid-Cap | 0.44% | 12,712 | $960K | Add +0.6% |
| SILA Sila Realty Trust Inc. | 0.43% | 38,916 | $946K | Reduce -21.0% |
| LLY Eli Lilly & Co. | 0.43% | 1,221 | $943K | Reduce -47.1% |
| SHAG Wsdmtree YLD En US St Agg | 0.43% | 19,965 | $942K | Add +9.7% |
| LYG Lloyds Banking Group PLC-ADR | 0.43% | 343,028 | $933K | Add +3.7% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.42% | 26,827 | $922K | Add +10.8% |
| ESGD iShares Trust iShares ESG Aw | 0.41% | 11,599 | $883K | Add +12.8% |
| NVS Novartis AG-Sponsored ADR | 0.40% | 9,045 | $880K | Add +7.6% |
| ADP Automatic Data Processing | 0.39% | 2,905 | $851K | Add +0.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.39% | 19,093 | $839K | Add +4.1% |
| ADSK Autodesk Inc. | 0.38% | 2,760 | $816K | Reduce -1.8% |
| FISV Fiserv Inc. | 0.37% | 3,932 | $808K | Reduce -11.0% |
| ECL Ecolab Inc. | 0.36% | 3,362 | $788K | Add +0.9% |
| WM Waste Management Inc. | 0.36% | 3,867 | $780K | Reduce -0.1% |
| LMT Lockheed Martin Corp. | 0.36% | 1,592 | $773K | Reduce -8.0% |
| WMB Williams Cos Inc. | 0.35% | 14,029 | $759K | Reduce -15.5% |
| MCK McKesson Corp. | 0.35% | 1,324 | $754K | Add +19.4% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.34% | 9,543 | $733K | Reduce -7.9% |
Portfolio Sells Q3 2024 → Q4 2024
| GD General Dynamics Corp. | Reduce -45.3% | 0.58% | −0.65 |
| QYLD Global X Nasd 100 Cov Call | Reduce -51.7% | 0.57% | −0.61 |
| FIS Fidelity National Info Serv | Sold out | 0.00% | −0.54 |
| LLY Eli Lilly & Co. | Reduce -47.1% | 0.43% | −0.52 |
| CVX Chevron Corp. | Sold out | 0.00% | −0.30 |
| CVS CVS Health Corp. | Reduce -53.6% | 0.14% | −0.28 |
| CAH Cardinal Health Inc. | Reduce -48.3% | 0.24% | −0.20 |
| NI Nisource Inc. | Reduce -23.8% | 0.77% | −0.19 |
| INTC Intel Corp. | Sold out | 0.00% | −0.18 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -33.2% | 0.32% | −0.17 |
| SILA Sila Realty Trust Inc. | Reduce -21.0% | 0.43% | −0.14 |
| VEEV Veeva Systems Inc. Class A | Reduce -41.7% | 0.19% | −0.14 |
| SO The Southern Co. | Reduce -3.2% | 0.84% | −0.12 |
| LMT Lockheed Martin Corp. | Reduce -8.0% | 0.36% | −0.11 |
| SOXX iShares Semiconductor ETF | Sold out | 0.00% | −0.11 |
| EMB iShares JP Morgan Usd Emergi | Sold out | 0.00% | −0.10 |
| BDX Becton Dickinson and Co. | Reduce -18.0% | 0.33% | −0.10 |
| LGLV SPDR US LC Low Vol Idx | Reduce -1.1% | 2.17% | −0.10 |
| VYM Vanguard High DVD Yield ETF | Sold out | 0.00% | −0.10 |
| TRP TC Energy Corp. | Reduce -4.3% | 1.12% | −0.09 |
| META Meta Platforms Inc. Class A | Reduce -4.8% | 1.96% | −0.08 |
| T AT&T Inc. | Reduce -9.3% | 0.94% | −0.07 |
| RTX RTX Corp. | Reduce -2.3% | 0.78% | −0.06 |
| APD Air Products & Chemicals Inc. | Reduce -13.1% | 0.32% | −0.06 |
| JNJ Johnson & Johnson | Reduce -3.0% | 0.32% | −0.05 |
| WELL Welltower Inc. | Reduce -15.1% | 0.25% | −0.05 |
| LAMR Lamar Advertising Co. Class A | Reduce -7.7% | 0.23% | −0.05 |
| EBAY eBay Inc. | Reduce -5.7% | 0.32% | −0.04 |
| MAR Marriott International Class A | Reduce -14.1% | 0.70% | −0.03 |
| USRT iShares Core US REIT ETF | Reduce -3.3% | 0.24% | −0.03 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -3.6% | 0.94% | −0.03 |
| MMM 3M Co. | Reduce -12.3% | 0.11% | −0.02 |
| SPLB SS SPDR P Long Term C ETF | Reduce -7.8% | 0.11% | −0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -8.8% | 0.53% | −0.02 |
| PFFD Global X US Preferred ETF | Reduce -8.2% | 0.10% | −0.02 |
| D Dominion Energy Inc. | Reduce -4.9% | 0.13% | −0.02 |
| BTI British American Tob-SP ADR | Reduce -0.7% | 0.66% | −0.02 |
| PFF iShares Preferred & Income S | Reduce -5.9% | 0.12% | −0.02 |
| WM Waste Management Inc. | Reduce -0.1% | 0.36% | −0.01 |
| GCOW Pacer Global Cash Cows Divid | Reduce -0.4% | 0.14% | −0.01 |
| CAT Caterpillar Inc. | Reduce -1.6% | 0.12% | −0.01 |
| GILD Gilead Sciences Inc. | Reduce -9.7% | 0.69% | −0.01 |
| ICSH iShares Ultra Short Duration | Reduce -6.3% | 0.12% | −0.01 |
| ANGL Vaneck Fallen Angel High YLD | Reduce -5.6% | 0.10% | −0.01 |
| BNY Bank of New York Mellon Corp. | Reduce -7.9% | 0.34% | −0.01 |
| FXO First Trust Financial Alphad | Reduce -7.3% | 0.30% | −0.01 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -1.2% | 0.13% | −0.01 |
| HD Home Depot Inc. | Reduce -0.7% | 0.10% | −0.01 |
| WMB Williams Cos Inc. | Reduce -15.5% | 0.35% | −0.00 |
| MO Altria Group Inc. | Reduce -1.5% | 0.68% | −0.00 |
Portfolio Buys Q3 2024 → Q4 2024
| PEP Pepsico Inc. | Add +419.7% | 0.86% | +0.67 |
| UPS United Parcel Service Class B | New | 0.60% | +0.60 |
| AMZN Amazon.com Inc. | Add +2.8% | 2.11% | +0.35 |
| GOOG Alphabet Inc. Class C | Add +1.4% | 2.49% | +0.31 |
| CRM Salesforce Inc. | Add +16.1% | 0.97% | +0.28 |
| JPM JPMorgan Chase & Co. | Add +8.6% | 1.51% | +0.27 |
| PAGP Plains GP Holdings LP | Add +31.0% | 1.17% | +0.26 |
| TFC Truist Financial Corp. | Add +50.5% | 0.70% | +0.24 |
| V Visa Inc. Class A | Add +2.0% | 1.63% | +0.22 |
| KRC Kilroy Realty Corp. | Add +39.1% | 0.73% | +0.22 |
| TSM Taiwan Semiconductor-SP ADR | Add +6.4% | 1.33% | +0.22 |
| AAPL Apple Inc. | Add +10.1% | 1.38% | +0.20 |
| KMX Carmax Inc. | Add +12.6% | 1.08% | +0.16 |
| SCHW Schwab (charles) Corp. | Add +1.3% | 1.29% | +0.16 |
| QCOM Qualcomm Inc. | Add +58.3% | 0.49% | +0.14 |
| MA Mastercard Inc. Class A | Add +10.3% | 0.90% | +0.13 |
| CHKP Check Point Software Tech | Add +26.4% | 0.66% | +0.11 |
| MCK McKesson Corp. | Add +19.4% | 0.35% | +0.09 |
| DIS The Walt Disney Co. | Add +0.5% | 0.69% | +0.09 |
| VZ Verizon Communications Inc. | Add +21.7% | 1.34% | +0.09 |
| QQQ Invesco QQQ Trust Series 1 | Add +3.2% | 1.35% | +0.09 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +7.6% | 1.85% | +0.09 |
| IQV Iqvia Holdings Inc. | Add +32.4% | 0.89% | +0.07 |
| SHEL Shell PLC-ADR | Add +15.8% | 0.85% | +0.07 |
| ESGU iShares ESG Aware MSCI USA | Add +4.8% | 1.18% | +0.07 |
| USFR Wisdomtree Floating Rate Tre | Add +11.6% | 0.61% | +0.06 |
| VGT Vanguard Info Tech ETF | Add +1.7% | 0.90% | +0.06 |
| BAC Bank of America Corp. | Add +4.1% | 0.39% | +0.05 |
| CAPE Doubleline Shiller Cape US | Add +3.0% | 1.50% | +0.05 |
| MDYV SS SPDR S&P 400 MC Val ETF | Add +8.9% | 0.52% | +0.04 |
| SBUX Starbucks Corp. | Add +14.4% | 0.69% | +0.04 |
| COP Conocophillips | Add +12.5% | 0.74% | +0.03 |
| SPAB SS SPDR P Agg Bond ETF | Add +11.7% | 0.57% | +0.03 |
| SPHQ Invesco S&P 500 Quality ETF | Add +5.9% | 0.69% | +0.03 |
| SHAG Wsdmtree YLD En US St Agg | Add +9.7% | 0.43% | +0.03 |
| SMLV SS SPDR US SC Low Vol Idx | Add +4.4% | 0.46% | +0.03 |
| SMMD iShares Russell 2500 ETF | Add +5.3% | 0.57% | +0.03 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Add +0.0% | 1.36% | +0.02 |
| DDWM Wisdomtree DY Inter Eq FD-US | Add +10.8% | 0.42% | +0.02 |
| COWZ Pacer US Cash Cows 100 ETF | Add +6.7% | 0.64% | +0.02 |
| ENB Enbridge Inc. | Add +0.0% | 0.59% | +0.02 |
| SPHY SS SPDR P High Yield ETF | Add +5.1% | 1.33% | +0.02 |
| ADP Automatic Data Processing | Add +0.5% | 0.39% | +0.02 |
| XLY SS Consumer Disc Select Sect | Add +1.7% | 0.16% | +0.02 |
| PM Philip Morris International | Add +3.9% | 0.83% | +0.02 |
| GOOGL Alphabet Inc. Class A | Add +1.1% | 0.12% | +0.01 |
| COR Cencora Inc. | Add +4.1% | 0.48% | +0.01 |
| IMCG iShares Morningstar Mid-Cap | Add +0.6% | 0.44% | +0.01 |
| JSML Janus Hender SM Cap GRW Alph | Add +4.8% | 0.29% | +0.01 |
| COST Costco Wholesale Corp. | Add +4.3% | 0.16% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |