HF Advisory Group, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 30, 2024), HF Advisory Group, LLC reported 164 stock positions worth $215.2 million. Its top holding was iShares Core Dividend Growth (DGRO) at 2.9% of the portfolio, followed by Microsoft (MSFT, 2.4%) and SPDR US LC Low Vol Idx (LGLV, 2.3%). Compared with Q2 2024, it opened 3 new positions, sold out of 3, added to 98 and reduced 62. The biggest buy was a new position in Kilroy Realty (KRC) and the biggest sale Intel (INTC, shares −65%).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $215.2M (Q3 2024)
- SEC Filing
- 0001963169-24-000004 ↗ filed Oct 30, 2024
Holdings Value
Holdings 164 stocks · $215.2M
| DGRO iShares Core Dividend Growth | 2.87% | 98,569 | $6.2M | Add +1.7% |
| MSFT Microsoft Corp. | 2.38% | 11,887 | $5.1M | Add +11.7% |
| LGLV SPDR US LC Low Vol Idx | 2.27% | 28,869 | $4.9M | Add +0.2% |
| GOOG Alphabet Inc. Class C | 2.18% | 28,031 | $4.7M | Add +7.2% |
| META Meta Platforms Inc. Class A | 2.04% | 7,663 | $4.4M | Add +20.4% |
| FALN iShares Fallen Angels ETF | 2.02% | 159,090 | $4.3M | Add +4.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.77% | 8,274 | $3.8M | Add +0.5% |
| AMZN Amazon.com Inc. | 1.76% | 20,387 | $3.8M | Add +4.2% |
| BKNG Booking Holdings Inc. | 1.76% | 900 | $3.8M | Add +11.3% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.60% | 51,047 | $3.4M | Add +1.5% |
| CAPE Doubleline Shiller Cape US | 1.45% | 105,481 | $3.1M | Add +1.5% |
| V Visa Inc. Class A | 1.41% | 11,029 | $3.0M | Add +15.1% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.33% | 13,900 | $2.9M | Reduce -7.6% |
| SPHY SS SPDR P High Yield ETF | 1.31% | 117,378 | $2.8M | Add +6.3% |
| QQQ Invesco QQQ Trust Series 1 | 1.27% | 5,587 | $2.7M | Add +25.5% |
| VZ Verizon Communications Inc. | 1.25% | 60,090 | $2.7M | Add +5.1% |
| JPM JPMorgan Chase & Co. | 1.23% | 12,594 | $2.7M | Add +6.1% |
| GD General Dynamics Corp. | 1.23% | 8,724 | $2.6M | Add +6.3% |
| TRP TC Energy Corp. | 1.21% | 54,623 | $2.6M | Reduce -0.6% |
| PFE Pfizer Inc. | 1.19% | 88,486 | $2.6M | Reduce -1.6% |
| KVUE Kenvue Inc. | 1.18% | 110,205 | $2.5M | Add +15.4% |
| AAPL Apple Inc. | 1.18% | 10,868 | $2.5M | Add +11.2% |
| QYLD Global X Nasd 100 Cov Call | 1.17% | 139,775 | $2.5M | Add +2.9% |
| ORCL Oracle Corp. | 1.17% | 14,718 | $2.5M | Add +3.4% |
| SCHW Schwab (charles) Corp. | 1.13% | 37,377 | $2.4M | Add +24.5% |
| ESGU iShares ESG Aware MSCI USA | 1.11% | 18,958 | $2.4M | Add +0.0% |
| TSM Taiwan Semiconductor-SP ADR | 1.11% | 13,755 | $2.4M | Add +55.5% |
| WFC Wells Fargo & Co. | 1.02% | 38,893 | $2.2M | Add +10.3% |
| T AT&T Inc. | 1.01% | 98,762 | $2.2M | Reduce -2.2% |
| XOM Exxon Mobil Corp. | 0.99% | 18,256 | $2.1M | Add +8.5% |
| CWB SS SPDR BB Conv Sec ETF | 0.97% | 27,291 | $2.1M | Reduce -3.9% |
| NI Nisource Inc. | 0.96% | 59,747 | $2.1M | Add +0.9% |
| SO The Southern Co. | 0.96% | 22,898 | $2.1M | Add +1.8% |
| LLY Eli Lilly & Co. | 0.95% | 2,309 | $2.0M | Reduce -2.0% |
| NVDA Nvidia Corp. | 0.95% | 16,807 | $2.0M | Add +0.1% |
| KMX Carmax Inc. | 0.92% | 25,571 | $2.0M | Add +3.0% |
| PAGP Plains GP Holdings LP | 0.91% | 105,367 | $1.9M | Add +2.8% |
| ELV Elevance Health Inc. | 0.90% | 3,731 | $1.9M | Add +12.5% |
| DON Wisdomtree US Midcap Dividen | 0.86% | 36,241 | $1.9M | Reduce -8.2% |
| RTX RTX Corp. | 0.85% | 15,063 | $1.8M | Reduce -0.5% |
| VGT Vanguard Info Tech ETF | 0.84% | 3,092 | $1.8M | Add +9.1% |
| IQV Iqvia Holdings Inc. | 0.82% | 7,473 | $1.8M | Reduce -6.5% |
| TXN Texas Instruments Inc. | 0.81% | 8,492 | $1.8M | Reduce -2.6% |
| PM Philip Morris International | 0.81% | 14,437 | $1.8M | Add +5.2% |
| SHEL Shell PLC-ADR | 0.78% | 25,532 | $1.7M | Add +8.5% |
| MA Mastercard Inc. Class A | 0.77% | 3,373 | $1.7M | Reduce -0.7% |
| SNY Sanofi-ADR | 0.77% | 28,763 | $1.7M | Add +5.5% |
| MAR Marriott International Class A | 0.73% | 6,335 | $1.6M | Add +0.3% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.72% | 11,981 | $1.6M | Add +0.4% |
| VOD Vodafone Group PLC-SP ADR | 0.72% | 153,685 | $1.5M | Add +5.8% |
| COP Conocophillips | 0.71% | 14,504 | $1.5M | Add +44.3% |
| GILD Gilead Sciences Inc. | 0.70% | 17,913 | $1.5M | Reduce -1.5% |
| CRM Salesforce Inc. | 0.69% | 5,410 | $1.5M | Add +50.7% |
| MO Altria Group Inc. | 0.69% | 28,917 | $1.5M | Reduce -4.8% |
| BTI British American Tob-SP ADR | 0.68% | 40,062 | $1.5M | Reduce -3.2% |
| ADBE Adobe Inc. | 0.67% | 2,796 | $1.4M | Add +2.8% |
| SPHQ Invesco S&P 500 Quality ETF | 0.66% | 21,057 | $1.4M | Add +2.8% |
| SBUX Starbucks Corp. | 0.65% | 14,458 | $1.4M | Add +90.2% |
| TSLA Tesla Inc. | 0.63% | 5,210 | $1.4M | Reduce -1.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.62% | 2,333 | $1.3M | Add +54.8% |
| COWZ Pacer US Cash Cows 100 ETF | 0.62% | 23,086 | $1.3M | Add +2.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.60% | 13,391 | $1.3M | Add +24.8% |
| SILA Sila Realty Trust Inc. | 0.58% | 49,283 | $1.2M | Add +51.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.58% | 4,375 | $1.2M | Reduce -0.2% |
| ENB Enbridge Inc. | 0.57% | 30,309 | $1.2M | Reduce -2.4% |
| CMCSA Comcast Corp. Class A | 0.55% | 28,279 | $1.2M | Reduce -6.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.55% | 3,075 | $1.2M | Reduce -1.5% |
| USFR Wisdomtree Floating Rate Tre | 0.55% | 23,492 | $1.2M | Add +7.2% |
| SMMD iShares Russell 2500 ETF | 0.55% | 17,351 | $1.2M | Add +2.5% |
| CHKP Check Point Software Tech | 0.54% | 6,061 | $1.2M | Add +1.2% |
| FIS Fidelity National Info Serv | 0.54% | 13,935 | $1.2M | Reduce -5.0% |
| SPAB SS SPDR P Agg Bond ETF | 0.54% | 44,267 | $1.2M | Add +4.4% |
| FREL Fidelity MSCI RL Est Indx | 0.52% | 38,117 | $1.1M | Add +1.2% |
| UL Unilever PLC | 0.51% | 16,831 | $1.1M | Add +6.0% |
| KRC Kilroy Realty Corp. | 0.50% | 28,058 | $1.1M | New |
| DEO Diageo PLC-Sponsored ADR | 0.50% | 7,696 | $1.1M | Add +17.2% |
| PDI PIMCO Dynamic Income Fund | 0.50% | 52,747 | $1.1M | Add +2.0% |
| DIVO Amplify CWP Enhan Divid ETF | 0.49% | 25,417 | $1.0M | Reduce -45.7% |
| LYG Lloyds Banking Group PLC-ADR | 0.48% | 330,770 | $1.0M | Add +17.2% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.47% | 12,835 | $1.0M | Add +2.7% |
| ADI Analog Devices Inc. | 0.47% | 4,430 | $1.0M | Add +10.9% |
| LMT Lockheed Martin Corp. | 0.47% | 1,731 | $1.0M | Reduce -9.4% |
| COR Cencora Inc. | 0.46% | 4,443 | $1.0M | Add +10.2% |
| TFC Truist Financial Corp. | 0.46% | 23,328 | $998K | Add +19.7% |
| NVS Novartis AG-Sponsored ADR | 0.45% | 8,409 | $967K | Add +9.8% |
| CAH Cardinal Health Inc. | 0.44% | 8,597 | $950K | Add +8.4% |
| BDX Becton Dickinson and Co. | 0.44% | 3,885 | $937K | Add +12.8% |
| SMLV SS SPDR US SC Low Vol Idx | 0.43% | 7,442 | $924K | Reduce -1.9% |
| IMCG iShares Morningstar Mid-Cap | 0.43% | 12,638 | $922K | Add +28.3% |
| CVS CVS Health Corp. | 0.42% | 14,227 | $895K | Reduce -19.2% |
| SHAG Wsdmtree YLD En US St Agg | 0.41% | 18,208 | $874K | Add +4.2% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.40% | 24,204 | $868K | Add +4.5% |
| ESGD iShares Trust iShares ESG Aw | 0.40% | 10,287 | $866K | Add +3.5% |
| ECL Ecolab Inc. | 0.40% | 3,331 | $851K | Reduce -1.3% |
| APD Air Products & Chemicals Inc. | 0.38% | 2,776 | $827K | Add +6.9% |
| JNJ Johnson & Johnson | 0.38% | 5,024 | $814K | Reduce -3.0% |
| WM Waste Management Inc. | 0.37% | 3,873 | $804K | Reduce -1.1% |
| ADP Automatic Data Processing | 0.37% | 2,891 | $800K | Add +0.6% |
| FISV Fiserv Inc. | 0.37% | 4,418 | $794K | Add +6.5% |
| EBAY eBay Inc. | 0.36% | 11,981 | $780K | Add +9.2% |
Portfolio Sells Q2 2024 → Q3 2024
| INTC Intel Corp. | Reduce -64.6% | 0.18% | −0.56 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -45.7% | 0.49% | −0.45 |
| QCOM Qualcomm Inc. | Reduce -23.0% | 0.35% | −0.24 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -7.6% | 1.33% | −0.20 |
| ADSK Autodesk Inc. | Reduce -32.4% | 0.36% | −0.17 |
| LLY Eli Lilly & Co. | Reduce -2.0% | 0.95% | −0.15 |
| CVS CVS Health Corp. | Reduce -19.2% | 0.42% | −0.12 |
| LCTU iShares U.S. Carbon Transiti | Sold out | 0.00% | −0.12 |
| EWX State Street SPDR S&P Emergi | Sold out | 0.00% | −0.12 |
| PFE Pfizer Inc. | Reduce -1.6% | 1.19% | −0.11 |
| BA The Boeing Co. | Reduce -2.9% | 0.25% | −0.09 |
| DON Wisdomtree US Midcap Dividen | Reduce -8.2% | 0.86% | −0.09 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -3.9% | 0.97% | −0.09 |
| SOXX iShares Semiconductor ETF | Reduce -33.4% | 0.11% | −0.08 |
| CMCSA Comcast Corp. Class A | Reduce -6.5% | 0.55% | −0.06 |
| TXN Texas Instruments Inc. | Reduce -2.6% | 0.81% | −0.06 |
| FDN First Trust DJ Internet Ind | Reduce -12.5% | 0.26% | −0.06 |
| WM Waste Management Inc. | Reduce -1.1% | 0.37% | −0.06 |
| AMGN Amgen Inc. | Reduce -9.9% | 0.29% | −0.06 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -1.5% | 0.55% | −0.06 |
| IQV Iqvia Holdings Inc. | Reduce -6.5% | 0.82% | −0.05 |
| SPLB SS SPDR P Long Term C ETF | Reduce -23.6% | 0.13% | −0.05 |
| FXO First Trust Financial Alphad | Reduce -11.8% | 0.31% | −0.04 |
| ICSH iShares Ultra Short Duration | Reduce -16.6% | 0.13% | −0.04 |
| EMB iShares JP Morgan Usd Emergi | Reduce -23.9% | 0.10% | −0.04 |
| PFF iShares Preferred & Income S | Reduce -18.2% | 0.13% | −0.04 |
| PFFD Global X US Preferred ETF | Reduce -16.9% | 0.12% | −0.03 |
| ANGL Vaneck Fallen Angel High YLD | Reduce -15.8% | 0.11% | −0.03 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.2% | 0.58% | −0.03 |
| MO Altria Group Inc. | Reduce -4.8% | 0.69% | −0.03 |
| FIS Fidelity National Info Serv | Reduce -5.0% | 0.54% | −0.03 |
| NXDT Nexpoint Diversified Real Es | Sold out | 0.00% | −0.03 |
| VYM Vanguard High DVD Yield ETF | Reduce -19.7% | 0.10% | −0.03 |
| WMB Williams Cos Inc. | Reduce -3.7% | 0.35% | −0.03 |
| GSK GSK PLC-Spon ADR | Reduce -8.5% | 0.15% | −0.02 |
| ECL Ecolab Inc. | Reduce -1.3% | 0.40% | −0.02 |
| VHT Vanguard Health Care ETF | Reduce -2.0% | 0.28% | −0.02 |
| JNJ Johnson & Johnson | Reduce -3.0% | 0.38% | −0.01 |
| NFLT Virtus Newfleet Multi-Sector | Reduce -0.7% | 0.14% | −0.01 |
| AGGY Wisdomtree Yield Enhanced US | Reduce -2.9% | 0.10% | −0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -0.3% | 0.30% | −0.01 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -2.2% | 0.13% | −0.01 |
| UNH Unitedhealth Group Inc. | Reduce -4.7% | 0.33% | −0.01 |
| GCOW Pacer Global Cash Cows Divid | Reduce -0.2% | 0.16% | −0.00 |
| KCE SS SPDR S&P Cap MKTS ETF | Reduce -4.0% | 0.17% | −0.00 |
| KO The Coca-Cola Co. | Reduce -2.4% | 0.27% | −0.00 |
| SMLV SS SPDR US SC Low Vol Idx | Reduce -1.9% | 0.43% | −0.00 |
| LAMR Lamar Advertising Co. Class A | Reduce -0.8% | 0.28% | −0.00 |
| XAR SS SPDR S&P Aerospace Def | Reduce -1.8% | 0.11% | −0.00 |
| MA Mastercard Inc. Class A | Reduce -0.7% | 0.77% | −0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| KRC Kilroy Realty Corp. | New | 0.50% | +0.50 |
| META Meta Platforms Inc. Class A | Add +20.4% | 2.04% | +0.38 |
| SBUX Starbucks Corp. | Add +90.2% | 0.65% | +0.35 |
| TSM Taiwan Semiconductor-SP ADR | Add +55.5% | 1.11% | +0.31 |
| KVUE Kenvue Inc. | Add +15.4% | 1.18% | +0.29 |
| SILA Sila Realty Trust Inc. | Add +51.6% | 0.58% | +0.22 |
| CRM Salesforce Inc. | Add +50.7% | 0.69% | +0.21 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +54.8% | 0.62% | +0.20 |
| PEP Pepsico Inc. | New | 0.19% | +0.19 |
| QQQ Invesco QQQ Trust Series 1 | Add +25.5% | 1.27% | +0.16 |
| ORCL Oracle Corp. | Add +3.4% | 1.17% | +0.13 |
| COP Conocophillips | Add +44.3% | 0.71% | +0.11 |
| AAPL Apple Inc. | Add +11.2% | 1.18% | +0.11 |
| V Visa Inc. Class A | Add +15.1% | 1.41% | +0.11 |
| BKNG Booking Holdings Inc. | Add +11.3% | 1.76% | +0.10 |
| PM Philip Morris International | Add +5.2% | 0.81% | +0.10 |
| SNY Sanofi-ADR | Add +5.5% | 0.77% | +0.09 |
| IMCG iShares Morningstar Mid-Cap | Add +28.3% | 0.43% | +0.08 |
| LYG Lloyds Banking Group PLC-ADR | Add +17.2% | 0.48% | +0.08 |
| NI Nisource Inc. | Add +0.9% | 0.96% | +0.08 |
| DEO Diageo PLC-Sponsored ADR | Add +17.2% | 0.50% | +0.07 |
| TFC Truist Financial Corp. | Add +19.7% | 0.46% | +0.07 |
| EBAY eBay Inc. | Add +9.2% | 0.36% | +0.06 |
| SO The Southern Co. | Add +1.8% | 0.96% | +0.06 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +25.6% | 0.28% | +0.06 |
| UL Unilever PLC | Add +6.0% | 0.51% | +0.06 |
| JSML Janus Hender SM Cap GRW Alph | Add +23.5% | 0.27% | +0.05 |
| XMQTX BlackRock Muniyield QLTY II | New | 0.05% | +0.05 |
| VOD Vodafone Group PLC-SP ADR | Add +5.8% | 0.72% | +0.05 |
| MDT Medtronic PLC | Add +14.4% | 0.33% | +0.05 |
| FISV Fiserv Inc. | Add +6.5% | 0.37% | +0.05 |
| IYF iShares US Financials ETF | Add +19.3% | 0.32% | +0.05 |
| DIS The Walt Disney Co. | Add +24.8% | 0.60% | +0.05 |
| BNY Bank of New York Mellon Corp. | Add +6.2% | 0.35% | +0.04 |
| CAH Cardinal Health Inc. | Add +8.4% | 0.44% | +0.04 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.5% | 1.77% | +0.04 |
| VEEV Veeva Systems Inc. Class A | Add +9.9% | 0.32% | +0.04 |
| APD Air Products & Chemicals Inc. | Add +6.9% | 0.38% | +0.04 |
| VZ Verizon Communications Inc. | Add +5.1% | 1.25% | +0.04 |
| CHKP Check Point Software Tech | Add +1.2% | 0.54% | +0.03 |
| WPP WPP PLC-Sponsored ADR | Add +23.8% | 0.16% | +0.03 |
| XLY SS Consumer Disc Select Sect | Add +28.9% | 0.14% | +0.03 |
| FREL Fidelity MSCI RL Est Indx | Add +1.2% | 0.52% | +0.03 |
| NVS Novartis AG-Sponsored ADR | Add +9.8% | 0.45% | +0.03 |
| OMC Omnicom Group | Add +11.4% | 0.18% | +0.02 |
| BDX Becton Dickinson and Co. | Add +12.8% | 0.44% | +0.02 |
| ADP Automatic Data Processing | Add +0.6% | 0.37% | +0.02 |
| IFF Intl Flavors & Fragrances | Add +4.9% | 0.33% | +0.01 |
| HD Home Depot Inc. | Add +0.7% | 0.11% | +0.01 |
| MDLZ Mondelez International Inc. Class A | Add +0.1% | 0.22% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |