HF Advisory Group, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 22, 2024), HF Advisory Group, LLC reported 155 stock positions worth $178.8 million. Its top holding was iShares Core Dividend Growth (DGRO) at 3.0% of the portfolio, followed by SPDR US LC Low Vol Idx (LGLV, 2.7%) and Alphabet Class C (GOOG, 2.5%). Compared with Q4 2023, it opened 9 new positions, sold out of 5, added to 112 and reduced 34. The biggest buy was Berkshire Hathaway Class B (BRK.B, shares +28%) and the biggest sale SS SPDR BB Conv Sec ETF (CWB, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $178.8M (Q1 2024)
- SEC Filing
- 0001963169-24-000002 ↗ filed Apr 22, 2024
Holdings Value
Holdings 155 stocks · $178.8M
| DGRO iShares Core Dividend Growth | 2.99% | 92,009 | $5.3M | Add +0.8% |
| LGLV SPDR US LC Low Vol Idx | 2.66% | 30,511 | $4.8M | Reduce -6.8% |
| GOOG Alphabet Inc. Class C | 2.54% | 29,807 | $4.5M | Add +9.8% |
| MSFT Microsoft Corp. | 2.43% | 10,346 | $4.4M | Reduce -2.9% |
| FALN iShares Fallen Angels ETF | 2.14% | 142,675 | $3.8M | Add +7.0% |
| AMZN Amazon.com Inc. | 1.92% | 19,049 | $3.4M | Add +6.0% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.68% | 48,919 | $3.0M | Reduce -2.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.66% | 7,061 | $3.0M | Add +27.8% |
| CAPE Doubleline Shiller Cape US | 1.52% | 96,828 | $2.7M | Add +0.7% |
| SCHW Schwab (charles) Corp. | 1.51% | 37,290 | $2.7M | Add +21.0% |
| META Meta Platforms Inc. Class A | 1.51% | 5,547 | $2.7M | Reduce -12.1% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.45% | 13,910 | $2.6M | Reduce -0.4% |
| BKNG Booking Holdings Inc. | 1.43% | 704 | $2.6M | Add +18.1% |
| SPHY SS SPDR P High Yield ETF | 1.41% | 107,632 | $2.5M | Add +4.0% |
| QYLD Global X Nasd 100 Cov Call | 1.39% | 139,244 | $2.5M | Add +0.4% |
| JPM JPMorgan Chase & Co. | 1.39% | 12,391 | $2.5M | Add +8.2% |
| CWB SS SPDR BB Conv Sec ETF | 1.36% | 33,313 | $2.4M | Reduce -17.9% |
| V Visa Inc. Class A | 1.35% | 8,625 | $2.4M | Add +9.2% |
| PFE Pfizer Inc. | 1.28% | 82,475 | $2.3M | Add +22.0% |
| GD General Dynamics Corp. | 1.27% | 8,052 | $2.3M | Add +6.1% |
| WFC Wells Fargo & Co. | 1.27% | 39,203 | $2.3M | Add +15.0% |
| TRP TC Energy Corp. | 1.17% | 52,104 | $2.1M | Add +1.3% |
| VZ Verizon Communications Inc. | 1.14% | 48,458 | $2.0M | Add +39.8% |
| ESGU iShares ESG Aware MSCI USA | 1.11% | 17,343 | $2.0M | Add +14.4% |
| LLY Eli Lilly & Co. | 1.11% | 2,559 | $2.0M | Reduce -1.6% |
| TXN Texas Instruments Inc. | 1.10% | 11,306 | $2.0M | Reduce -16.8% |
| PAGP Plains GP Holdings LP | 1.10% | 107,471 | $2.0M | Add +9.8% |
| DIVO Amplify CWP Enhan Divid ETF | 1.08% | 49,799 | $1.9M | Add +4.2% |
| KVUE Kenvue Inc. | 1.07% | 88,964 | $1.9M | Add +14.0% |
| IQV Iqvia Holdings Inc. | 1.04% | 7,373 | $1.9M | Add +5.7% |
| QQQ Invesco QQQ Trust Series 1 | 1.04% | 4,172 | $1.9M | Reduce -3.4% |
| T AT&T Inc. | 0.98% | 99,108 | $1.7M | Reduce -2.1% |
| DON Wisdomtree US Midcap Dividen | 0.96% | 35,148 | $1.7M | Add +15.3% |
| XOM Exxon Mobil Corp. | 0.94% | 14,487 | $1.7M | Add +26.5% |
| NI Nisource Inc. | 0.94% | 60,736 | $1.7M | Add +3.5% |
| SO The Southern Co. | 0.93% | 23,255 | $1.7M | Add +4.2% |
| AAPL Apple Inc. | 0.92% | 9,604 | $1.6M | Add +7.5% |
| SHEL Shell PLC-ADR | 0.91% | 24,140 | $1.6M | Add +3.5% |
| INTC Intel Corp. | 0.90% | 36,427 | $1.6M | Reduce -3.6% |
| MAR Marriott International Class A | 0.90% | 6,344 | $1.6M | Add +4.4% |
| RTX RTX Corp. | 0.88% | 16,161 | $1.6M | Add +3.2% |
| ELV Elevance Health Inc. | 0.87% | 2,983 | $1.5M | Add +0.7% |
| NVDA Nvidia Corp. | 0.84% | 1,657 | $1.5M | Add +5.1% |
| MA Mastercard Inc. Class A | 0.83% | 3,083 | $1.5M | Add +1.7% |
| ORCL Oracle Corp. | 0.82% | 11,706 | $1.5M | Add +36.9% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.80% | 11,552 | $1.4M | Add +16.4% |
| VGT Vanguard Info Tech ETF | 0.80% | 2,715 | $1.4M | Add +8.0% |
| TSM Taiwan Semiconductor-SP ADR | 0.74% | 9,750 | $1.3M | Reduce -0.1% |
| MO Altria Group Inc. | 0.72% | 29,653 | $1.3M | Add +6.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.72% | 10,502 | $1.3M | Add +2.5% |
| CRM Salesforce Inc. | 0.70% | 4,179 | $1.3M | Add +14.2% |
| KMX Carmax Inc. | 0.70% | 14,431 | $1.3M | Reduce -5.9% |
| VOD Vodafone Group PLC-SP ADR | 0.69% | 139,477 | $1.2M | Add +11.8% |
| COP Conocophillips | 0.68% | 9,545 | $1.2M | Add +18.8% |
| BTI British American Tob-SP ADR | 0.66% | 38,556 | $1.2M | Add +8.5% |
| CVS CVS Health Corp. | 0.65% | 14,634 | $1.2M | Add +5.1% |
| SNY Sanofi-ADR | 0.65% | 23,977 | $1.2M | Add +17.7% |
| COWZ Pacer US Cash Cows 100 ETF | 0.65% | 19,994 | $1.2M | Add +10.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.65% | 4,464 | $1.2M | Reduce -0.4% |
| GILD Gilead Sciences Inc. | 0.63% | 15,466 | $1.1M | Add +4.3% |
| SPHQ Invesco S&P 500 Quality ETF | 0.61% | 18,130 | $1.1M | Reduce -0.5% |
| FIS Fidelity National Info Serv | 0.61% | 14,590 | $1.1M | Add +1.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.60% | 3,102 | $1.1M | Add +1.3% |
| ENB Enbridge Inc. | 0.59% | 29,393 | $1.1M | Add +15.3% |
| QCOM Qualcomm Inc. | 0.58% | 6,164 | $1.0M | Add +2.5% |
| PM Philip Morris International | 0.57% | 11,212 | $1.0M | Add +42.7% |
| ADBE Adobe Inc. | 0.57% | 2,003 | $1.0M | Reduce -12.0% |
| SMMD iShares Russell 2500 ETF | 0.54% | 14,688 | $964K | Add +11.8% |
| CMCSA Comcast Corp. Class A | 0.53% | 21,750 | $943K | Add +35.2% |
| PDI PIMCO Dynamic Income Fund | 0.52% | 48,375 | $933K | Add +0.9% |
| COR Cencora Inc. | 0.52% | 3,793 | $922K | Add +1.1% |
| TSLA Tesla Inc. | 0.51% | 5,210 | $916K | Add +2.1% |
| USFR Wisdomtree Floating Rate Tre | 0.51% | 18,207 | $916K | Add +18.1% |
| WM Waste Management Inc. | 0.49% | 4,069 | $868K | Reduce -2.3% |
| SPAB SS SPDR P Agg Bond ETF | 0.48% | 34,290 | $867K | Add +3.7% |
| CAH Cardinal Health Inc. | 0.47% | 7,557 | $846K | Add +1.7% |
| CHKP Check Point Software Tech | 0.47% | 5,120 | $840K | Add +3.9% |
| LMT Lockheed Martin Corp. | 0.46% | 1,800 | $818K | Add +16.3% |
| SMLV SS SPDR US SC Low Vol Idx | 0.45% | 7,240 | $811K | Add +18.3% |
| FREL Fidelity MSCI RL Est Indx | 0.45% | 31,081 | $811K | Add +8.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.44% | 1,517 | $793K | Add +1.1% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.43% | 10,197 | $775K | Add +16.9% |
| ECL Ecolab Inc. | 0.43% | 3,319 | $767K | Add +0.0% |
| UNH Unitedhealth Group Inc. | 0.43% | 1,540 | $762K | Add +19.5% |
| APD Air Products & Chemicals Inc. | 0.43% | 3,140 | $761K | Add +18.8% |
| JNJ Johnson & Johnson | 0.43% | 4,807 | $761K | Add +5.5% |
| BDX Becton Dickinson and Co. | 0.40% | 2,892 | $716K | Add +31.2% |
| SHAG Wsdmtree YLD En US St Agg | 0.40% | 15,181 | $715K | Add +9.1% |
| ADP Automatic Data Processing | 0.40% | 2,858 | $714K | Add +0.6% |
| FXO First Trust Financial Alphad | 0.39% | 14,614 | $694K | Reduce -2.5% |
| WMB Williams Cos Inc. | 0.38% | 17,550 | $684K | Add +27.3% |
| ADI Analog Devices Inc. | 0.38% | 3,434 | $679K | Add +31.6% |
| UL Unilever PLC | 0.37% | 13,352 | $670K | Add +37.5% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.37% | 19,134 | $654K | Add +18.1% |
| ESGD iShares Trust iShares ESG Aw | 0.36% | 8,084 | $646K | Add +16.6% |
| BA The Boeing Co. | 0.36% | 3,332 | $643K | Add +10.6% |
| FISV Fiserv Inc. | 0.34% | 3,850 | $615K | Add +1.5% |
| IMCG iShares Morningstar Mid-Cap | 0.34% | 8,684 | $614K | Add +3.4% |
| FDN First Trust DJ Internet Ind | 0.34% | 2,963 | $608K | Reduce -1.0% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.33% | 11,882 | $595K | Add +0.1% |
Portfolio Sells Q4 2023 → Q1 2024
| CWB SS SPDR BB Conv Sec ETF | Reduce -17.9% | 1.36% | −0.51 |
| TXN Texas Instruments Inc. | Reduce -16.8% | 1.10% | −0.38 |
| LGLV SPDR US LC Low Vol Idx | Reduce -6.8% | 2.66% | −0.37 |
| INTC Intel Corp. | Reduce -3.6% | 0.90% | −0.31 |
| ADBE Adobe Inc. | Reduce -12.0% | 0.57% | −0.30 |
| FBT First Trust Nyse Arca Biotec | Sold out | 0.00% | −0.18 |
| VEU Vanguard Ftse All-World Ex-U | Sold out | 0.00% | −0.17 |
| BIV Vanguard Intermediate-Term B | Sold out | 0.00% | −0.17 |
| VEEV Veeva Systems Inc. Class A | Reduce -47.1% | 0.19% | −0.15 |
| VMBS Vanguard Mortgage-Backed Sec | Sold out | 0.00% | −0.13 |
| MSFT Microsoft Corp. | Reduce -2.9% | 2.43% | −0.12 |
| KCE SS SPDR S&P Cap MKTS ETF | Reduce -34.6% | 0.19% | −0.12 |
| T AT&T Inc. | Reduce -2.1% | 0.98% | −0.11 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -2.5% | 1.68% | −0.11 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -3.4% | 1.04% | −0.09 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -30.6% | 0.15% | −0.08 |
| AMGN Amgen Inc. | Reduce -7.3% | 0.32% | −0.08 |
| OMC Omnicom Group | Reduce -25.5% | 0.15% | −0.06 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -0.4% | 1.45% | −0.06 |
| NFLT Virtus Newfleet Multi-Sector | Reduce -13.2% | 0.16% | −0.05 |
| KMX Carmax Inc. | Reduce -5.9% | 0.70% | −0.05 |
| HBI Hanesbrands Inc. | Sold out | 0.00% | −0.04 |
| XAR SS SPDR S&P Aerospace Def | Reduce -16.7% | 0.12% | −0.04 |
| PGF Invesco Financial Preferred | Reduce -12.1% | 0.14% | −0.04 |
| VHT Vanguard Health Care ETF | Reduce -4.0% | 0.32% | −0.03 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.4% | 0.65% | −0.03 |
| ANGL Vaneck Fallen Angel High YLD | Reduce -0.8% | 0.21% | −0.03 |
| FXO First Trust Financial Alphad | Reduce -2.5% | 0.39% | −0.03 |
| PFFD Global X US Preferred ETF | Reduce -0.9% | 0.22% | −0.02 |
| CAT Caterpillar Inc. | Reduce -16.9% | 0.15% | −0.02 |
| FDN First Trust DJ Internet Ind | Reduce -1.0% | 0.34% | −0.02 |
| SPHQ Invesco S&P 500 Quality ETF | Reduce -0.5% | 0.61% | −0.02 |
| VYM Vanguard High DVD Yield ETF | Reduce -2.4% | 0.19% | −0.01 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -0.1% | 0.13% | −0.01 |
| GSK GSK PLC-Spon ADR | Reduce -5.4% | 0.19% | −0.01 |
| WM Waste Management Inc. | Reduce -2.3% | 0.49% | +0.01 |
| META Meta Platforms Inc. Class A | Reduce -12.1% | 1.51% | +0.08 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -0.1% | 0.74% | +0.09 |
| LLY Eli Lilly & Co. | Reduce -1.6% | 1.11% | +0.15 |
Portfolio Buys Q4 2023 → Q1 2024
| BRK.B Berkshire Hathaway Inc. Class B | Add +27.8% | 1.66% | +0.40 |
| NVDA Nvidia Corp. | Add +5.1% | 0.84% | +0.34 |
| VZ Verizon Communications Inc. | Add +39.8% | 1.14% | +0.30 |
| ORCL Oracle Corp. | Add +36.9% | 0.82% | +0.25 |
| LYG Lloyds Banking Group PLC-ADR | New | 0.24% | +0.24 |
| TFC Truist Financial Corp. | New | 0.23% | +0.23 |
| MDT Medtronic PLC | New | 0.23% | +0.23 |
| XOM Exxon Mobil Corp. | Add +26.5% | 0.94% | +0.21 |
| WFC Wells Fargo & Co. | Add +15.0% | 1.27% | +0.20 |
| AMZN Amazon.com Inc. | Add +6.0% | 1.92% | +0.18 |
| SCHW Schwab (charles) Corp. | Add +21.0% | 1.51% | +0.15 |
| COST Costco Wholesale Corp. | New | 0.15% | +0.15 |
| ADSK Autodesk Inc. | Add +95.8% | 0.32% | +0.14 |
| JPM JPMorgan Chase & Co. | Add +8.2% | 1.39% | +0.14 |
| SMH Vaneck Semiconductor ETF | New | 0.13% | +0.13 |
| DIS The Walt Disney Co. | Add +2.5% | 0.72% | +0.13 |
| EWX State Street SPDR S&P Emergi | New | 0.12% | +0.12 |
| WPP WPP PLC-Sponsored ADR | New | 0.12% | +0.12 |
| GOOGL Alphabet Inc. Class A | New | 0.12% | +0.12 |
| AGGY Wisdomtree Yield Enhanced US | New | 0.12% | +0.12 |
| PM Philip Morris International | Add +42.7% | 0.57% | +0.10 |
| PAGP Plains GP Holdings LP | Add +9.8% | 1.10% | +0.10 |
| ESGU iShares ESG Aware MSCI USA | Add +14.4% | 1.11% | +0.10 |
| GOOG Alphabet Inc. Class C | Add +9.8% | 2.54% | +0.09 |
| CRM Salesforce Inc. | Add +14.2% | 0.70% | +0.09 |
| EBAY eBay Inc. | Add +33.6% | 0.30% | +0.09 |
| COP Conocophillips | Add +18.8% | 0.68% | +0.08 |
| BKNG Booking Holdings Inc. | Add +18.1% | 1.43% | +0.08 |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | Add +16.4% | 0.80% | +0.08 |
| CMCSA Comcast Corp. Class A | Add +35.2% | 0.53% | +0.08 |
| WMB Williams Cos Inc. | Add +27.3% | 0.38% | +0.08 |
| UL Unilever PLC | Add +37.5% | 0.37% | +0.07 |
| DON Wisdomtree US Midcap Dividen | Add +15.3% | 0.96% | +0.07 |
| MCK McKesson Corp. | Add +33.3% | 0.26% | +0.07 |
| BAC Bank of America Corp. | Add +25.8% | 0.33% | +0.06 |
| BDX Becton Dickinson and Co. | Add +31.2% | 0.40% | +0.06 |
| FIS Fidelity National Info Serv | Add +1.6% | 0.61% | +0.05 |
| IFF Intl Flavors & Fragrances | Add +34.6% | 0.27% | +0.05 |
| COWZ Pacer US Cash Cows 100 ETF | Add +10.7% | 0.65% | +0.05 |
| ADI Analog Devices Inc. | Add +31.6% | 0.38% | +0.05 |
| BNY Bank of New York Mellon Corp. | Add +24.7% | 0.27% | +0.05 |
| RTX RTX Corp. | Add +3.2% | 0.88% | +0.04 |
| PFE Pfizer Inc. | Add +22.0% | 1.28% | +0.04 |
| DDWM Wisdomtree DY Inter Eq FD-US | Add +18.1% | 0.37% | +0.03 |
| V Visa Inc. Class A | Add +9.2% | 1.35% | +0.03 |
| CVX Chevron Corp. | Add +19.3% | 0.30% | +0.03 |
| QCOM Qualcomm Inc. | Add +2.5% | 0.58% | +0.03 |
| ESGD iShares Trust iShares ESG Aw | Add +16.6% | 0.36% | +0.03 |
| MDYV SS SPDR S&P 400 MC Val ETF | Add +16.9% | 0.43% | +0.02 |
| COR Cencora Inc. | Add +1.1% | 0.52% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |