HF Advisory Group, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 10, 2025), HF Advisory Group, LLC reported 160 stock positions worth $228.8 million. Its top holding was iShares Core Dividend Growth (DGRO) at 2.9% of the portfolio, followed by Berkshire Hathaway Class B (BRK.B, 2.2%) and SPDR US LC Low Vol Idx (LGLV, 2.2%). Compared with Q4 2024, it opened 3 new positions, sold out of 2, added to 98 and reduced 58. The biggest buy was Verizon Communications (VZ, shares +23%) and the biggest sale Alphabet Class C (GOOG, shares −7%).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $228.8M (Q1 2025)
- SEC Filing
- 0001667731-25-000411 ↗ filed Apr 10, 2025
Holdings Value
Holdings 160 stocks · $228.8M
| DGRO iShares Core Dividend Growth | 2.90% | 107,265 | $6.6M | Add +6.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.23% | 9,598 | $5.1M | Add +7.8% |
| LGLV SPDR US LC Low Vol Idx | 2.22% | 29,126 | $5.1M | Add +2.0% |
| FALN iShares Fallen Angels ETF | 2.14% | 182,993 | $4.9M | Add +11.1% |
| MSFT Microsoft Corp. | 2.09% | 12,757 | $4.8M | Add +6.1% |
| META Meta Platforms Inc. Class A | 1.90% | 7,537 | $4.3M | Add +3.3% |
| GOOG Alphabet Inc. Class C | 1.81% | 26,469 | $4.1M | Reduce -6.9% |
| VZ Verizon Communications Inc. | 1.78% | 89,926 | $4.1M | Add +23.0% |
| V Visa Inc. Class A | 1.69% | 11,041 | $3.9M | Reduce -1.8% |
| AMZN Amazon.com Inc. | 1.60% | 19,240 | $3.7M | Reduce -8.2% |
| BKNG Booking Holdings Inc. | 1.51% | 751 | $3.5M | Reduce -10.8% |
| CAPE Doubleline Shiller Cape US | 1.51% | 113,913 | $3.5M | Add +4.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.45% | 50,534 | $3.3M | Reduce -1.0% |
| JPM JPMorgan Chase & Co. | 1.45% | 13,493 | $3.3M | Reduce -1.4% |
| SPHY SS SPDR P High Yield ETF | 1.43% | 139,601 | $3.3M | Add +13.2% |
| WFC Wells Fargo & Co. | 1.31% | 41,906 | $3.0M | Add +10.4% |
| SCHW Schwab (charles) Corp. | 1.30% | 37,973 | $3.0M | Add +0.3% |
| KVUE Kenvue Inc. | 1.29% | 122,888 | $2.9M | Add +8.0% |
| PAGP Plains GP Holdings LP | 1.24% | 132,946 | $2.8M | Reduce -3.7% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.22% | 13,875 | $2.8M | Reduce -0.2% |
| PFE Pfizer Inc. | 1.22% | 109,868 | $2.8M | Add +20.2% |
| QQQ Invesco QQQ Trust Series 1 | 1.20% | 5,846 | $2.7M | Add +1.4% |
| TRP TC Energy Corp. | 1.19% | 57,784 | $2.7M | Add +10.6% |
| XOM Exxon Mobil Corp. | 1.18% | 22,642 | $2.7M | Add +16.5% |
| T AT&T Inc. | 1.14% | 91,890 | $2.6M | Add +2.6% |
| ELV Elevance Health Inc. | 1.11% | 5,825 | $2.5M | Add +14.9% |
| AAPL Apple Inc. | 1.10% | 11,284 | $2.5M | Reduce -5.7% |
| TSM Taiwan Semiconductor-SP ADR | 1.08% | 14,922 | $2.5M | Add +2.0% |
| ORCL Oracle Corp. | 1.07% | 17,579 | $2.5M | Add +16.4% |
| PM Philip Morris International | 1.07% | 15,396 | $2.4M | Add +2.6% |
| ESGU iShares ESG Aware MSCI USA | 1.05% | 19,736 | $2.4M | Reduce -0.7% |
| SHEL Shell PLC-ADR | 1.02% | 31,966 | $2.3M | Add +8.1% |
| SO The Southern Co. | 1.01% | 25,170 | $2.3M | Add +13.5% |
| PEP Pepsico Inc. | 0.98% | 14,955 | $2.2M | Add +21.3% |
| RTX RTX Corp. | 0.92% | 15,860 | $2.1M | Add +7.7% |
| CWB SS SPDR BB Conv Sec ETF | 0.91% | 27,104 | $2.1M | Add +3.0% |
| MA Mastercard Inc. Class A | 0.90% | 3,758 | $2.1M | Add +1.0% |
| DON Wisdomtree US Midcap Dividen | 0.86% | 39,786 | $2.0M | Add +7.1% |
| KMX Carmax Inc. | 0.86% | 25,183 | $2.0M | Reduce -12.5% |
| GILD Gilead Sciences Inc. | 0.83% | 16,940 | $1.9M | Add +4.7% |
| COP Conocophillips | 0.80% | 17,410 | $1.8M | Add +6.7% |
| BTI British American Tob-SP ADR | 0.80% | 44,131 | $1.8M | Add +10.9% |
| MO Altria Group Inc. | 0.80% | 30,333 | $1.8M | Add +6.5% |
| VOD Vodafone Group PLC-SP ADR | 0.79% | 193,097 | $1.8M | Add +22.6% |
| TXN Texas Instruments Inc. | 0.78% | 9,953 | $1.8M | Add +16.5% |
| NI Nisource Inc. | 0.76% | 43,638 | $1.7M | Reduce -4.1% |
| NVDA Nvidia Corp. | 0.76% | 16,047 | $1.7M | Reduce -2.3% |
| IQV Iqvia Holdings Inc. | 0.75% | 9,677 | $1.7M | Reduce -2.2% |
| TFC Truist Financial Corp. | 0.72% | 40,096 | $1.6M | Add +14.2% |
| CRM Salesforce Inc. | 0.71% | 6,069 | $1.6M | Reduce -3.4% |
| VGT Vanguard Info Tech ETF | 0.71% | 2,982 | $1.6M | Reduce -5.2% |
| KRC Kilroy Realty Corp. | 0.69% | 48,505 | $1.6M | Add +24.2% |
| SPHQ Invesco S&P 500 Quality ETF | 0.67% | 23,202 | $1.5M | Add +4.1% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.67% | 12,109 | $1.5M | Reduce -3.6% |
| SNY Sanofi-ADR | 0.64% | 26,572 | $1.5M | Reduce -13.8% |
| UPS United Parcel Service Class B | 0.64% | 13,236 | $1.5M | Add +27.9% |
| CHKP Check Point Software Tech | 0.62% | 6,234 | $1.4M | Reduce -18.7% |
| USFR Wisdomtree Floating Rate Tre | 0.62% | 28,085 | $1.4M | Add +7.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.61% | 2,506 | $1.4M | Add +6.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.61% | 25,508 | $1.4M | Add +3.5% |
| ADBE Adobe Inc. | 0.61% | 3,630 | $1.4M | Add +17.2% |
| SPAB SS SPDR P Agg Bond ETF | 0.61% | 54,501 | $1.4M | Add +10.3% |
| SBUX Starbucks Corp. | 0.61% | 14,150 | $1.4M | Reduce -14.4% |
| TSLA Tesla Inc. | 0.59% | 5,238 | $1.4M | Add +0.5% |
| LYG Lloyds Banking Group PLC-ADR | 0.59% | 354,746 | $1.4M | Add +3.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.58% | 13,464 | $1.3M | Add +0.1% |
| MAR Marriott International Class A | 0.57% | 5,450 | $1.3M | Add +0.1% |
| CMCSA Comcast Corp. Class A | 0.57% | 35,127 | $1.3M | Add +18.3% |
| COR Cencora Inc. | 0.56% | 4,616 | $1.3M | Reduce -0.2% |
| ENB Enbridge Inc. | 0.55% | 28,432 | $1.3M | Reduce -6.2% |
| EBAY eBay Inc. | 0.54% | 18,303 | $1.2M | Add +61.9% |
| UL Unilever PLC | 0.54% | 20,796 | $1.2M | Add +16.1% |
| FREL Fidelity MSCI RL Est Indx | 0.54% | 44,835 | $1.2M | Add +9.1% |
| NVS Novartis AG-Sponsored ADR | 0.53% | 10,955 | $1.2M | Add +21.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.53% | 4,391 | $1.2M | Reduce -0.1% |
| APD Air Products & Chemicals Inc. | 0.53% | 4,086 | $1.2M | Add +69.4% |
| SMMD iShares Russell 2500 ETF | 0.52% | 19,151 | $1.2M | Add +4.8% |
| LLY Eli Lilly & Co. | 0.52% | 1,445 | $1.2M | Add +18.4% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.51% | 15,233 | $1.2M | Add +8.9% |
| MDT Medtronic PLC | 0.51% | 13,027 | $1.2M | Add +59.8% |
| BDX Becton Dickinson and Co. | 0.51% | 5,109 | $1.2M | Add +60.4% |
| QCOM Qualcomm Inc. | 0.50% | 7,519 | $1.2M | Add +8.6% |
| GD General Dynamics Corp. | 0.50% | 4,197 | $1.1M | Reduce -12.0% |
| ADI Analog Devices Inc. | 0.50% | 5,634 | $1.1M | Add +19.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.47% | 2,871 | $1.1M | Add +2.4% |
| PDI PIMCO Dynamic Income Fund | 0.46% | 53,567 | $1.1M | Add +0.9% |
| ESGD iShares Trust iShares ESG Aw | 0.46% | 12,969 | $1.1M | Add +11.8% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.46% | 28,754 | $1.1M | Add +7.2% |
| ADSK Autodesk Inc. | 0.45% | 3,957 | $1.0M | Add +43.4% |
| DEO Diageo PLC-Sponsored ADR | 0.45% | 9,822 | $1.0M | Add +15.9% |
| SILA Sila Realty Trust Inc. | 0.45% | 38,517 | $1.0M | Reduce -1.0% |
| SHAG Wsdmtree YLD En US St Agg | 0.44% | 20,958 | $998K | Add +5.0% |
| QYLD Global X Nasd 100 Cov Call | 0.43% | 58,658 | $975K | Reduce -13.2% |
| IMCG iShares Morningstar Mid-Cap | 0.40% | 12,869 | $919K | Add +1.2% |
| SMLV SS SPDR US SC Low Vol Idx | 0.40% | 7,378 | $907K | Reduce -5.0% |
| ADP Automatic Data Processing | 0.39% | 2,921 | $892K | Add +0.6% |
| MCK McKesson Corp. | 0.39% | 1,325 | $892K | Add +0.1% |
| WM Waste Management Inc. | 0.38% | 3,798 | $879K | Reduce -1.8% |
| ECL Ecolab Inc. | 0.37% | 3,366 | $853K | Add +0.1% |
| FISV Fiserv Inc. | 0.37% | 3,862 | $853K | Reduce -1.8% |
Portfolio Sells Q4 2024 → Q1 2025
| GOOG Alphabet Inc. Class C | Reduce -6.9% | 1.81% | −0.68 |
| AMZN Amazon.com Inc. | Reduce -8.2% | 1.60% | −0.51 |
| BKNG Booking Holdings Inc. | Reduce -10.8% | 1.51% | −0.41 |
| AAPL Apple Inc. | Reduce -5.7% | 1.10% | −0.28 |
| NVDA Nvidia Corp. | Reduce -2.3% | 0.76% | −0.25 |
| CRM Salesforce Inc. | Reduce -3.4% | 0.71% | −0.25 |
| KMX Carmax Inc. | Reduce -12.5% | 0.86% | −0.22 |
| VGT Vanguard Info Tech ETF | Reduce -5.2% | 0.71% | −0.19 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -1.0% | 1.45% | −0.16 |
| WPP WPP PLC-Sponsored ADR | Sold out | 0.00% | −0.16 |
| LMT Lockheed Martin Corp. | Reduce -33.6% | 0.21% | −0.15 |
| IQV Iqvia Holdings Inc. | Reduce -2.2% | 0.75% | −0.15 |
| QYLD Global X Nasd 100 Cov Call | Reduce -13.2% | 0.43% | −0.14 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -0.2% | 1.22% | −0.14 |
| ESGU iShares ESG Aware MSCI USA | Reduce -0.7% | 1.05% | −0.13 |
| ANGL Vaneck Fallen Angel High YLD | Sold out | 0.00% | −0.10 |
| SBUX Starbucks Corp. | Reduce -14.4% | 0.61% | −0.09 |
| GD General Dynamics Corp. | Reduce -12.0% | 0.50% | −0.08 |
| FDN First Trust DJ Internet Ind | Reduce -10.4% | 0.22% | −0.06 |
| JPM JPMorgan Chase & Co. | Reduce -1.4% | 1.45% | −0.06 |
| SMLV SS SPDR US SC Low Vol Idx | Reduce -5.0% | 0.40% | −0.06 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.1% | 0.53% | −0.06 |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | Reduce -3.6% | 0.67% | −0.05 |
| ENB Enbridge Inc. | Reduce -6.2% | 0.55% | −0.04 |
| SNY Sanofi-ADR | Reduce -13.8% | 0.64% | −0.04 |
| CHKP Check Point Software Tech | Reduce -18.7% | 0.62% | −0.04 |
| FXO First Trust Financial Alphad | Reduce -5.3% | 0.26% | −0.04 |
| BA The Boeing Co. | Reduce -4.6% | 0.24% | −0.04 |
| KCE SS SPDR S&P Cap MKTS ETF | Reduce -6.8% | 0.15% | −0.03 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -6.7% | 0.28% | −0.03 |
| XLY SS Consumer Disc Select Sect | Reduce -3.4% | 0.13% | −0.03 |
| GOOGL Alphabet Inc. Class A | Reduce -3.0% | 0.09% | −0.03 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -4.0% | 0.28% | −0.03 |
| ICSH iShares Ultra Short Duration | Reduce -15.4% | 0.10% | −0.02 |
| PFF iShares Preferred & Income S | Reduce -12.5% | 0.09% | −0.02 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -3.6% | 0.11% | −0.02 |
| PFFD Global X US Preferred ETF | Reduce -11.7% | 0.08% | −0.02 |
| USRT iShares Core US REIT ETF | Reduce -3.2% | 0.22% | −0.02 |
| CRF Cornerstone Total Return | Reduce -1.0% | 0.05% | −0.01 |
| XAR SS SPDR S&P Aerospace Def | Reduce -5.1% | 0.09% | −0.01 |
| WMB Williams Cos Inc. | Reduce -8.0% | 0.34% | −0.01 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -3.6% | 0.10% | −0.01 |
| IYF iShares US Financials ETF | Reduce -0.4% | 0.32% | −0.01 |
| NFLT Virtus Newfleet Multi-Sector | Reduce -1.4% | 0.13% | −0.01 |
| VEEV Veeva Systems Inc. Class A | Reduce -8.6% | 0.18% | −0.01 |
| FBT First Trust Nyse Arca Biotec | Reduce -4.9% | 0.09% | −0.01 |
| SPLB SS SPDR P Long Term C ETF | Reduce -2.8% | 0.10% | −0.01 |
| BIV Vanguard Intermediate-Term B | Reduce -3.0% | 0.10% | −0.01 |
| NI Nisource Inc. | Reduce -4.1% | 0.76% | −0.00 |
| MMM 3M Co. | Reduce -9.7% | 0.11% | −0.00 |
Portfolio Buys Q4 2024 → Q1 2025
| VZ Verizon Communications Inc. | Add +23.0% | 1.78% | +0.44 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +7.8% | 2.23% | +0.38 |
| AMAT Applied Materials Inc. | New | 0.34% | +0.34 |
| ELV Elevance Health Inc. | Add +14.9% | 1.11% | +0.25 |
| PM Philip Morris International | Add +2.6% | 1.07% | +0.24 |
| EBAY eBay Inc. | Add +61.9% | 0.54% | +0.22 |
| XOM Exxon Mobil Corp. | Add +16.5% | 1.18% | +0.22 |
| MDT Medtronic PLC | Add +59.8% | 0.51% | +0.21 |
| APD Air Products & Chemicals Inc. | Add +69.4% | 0.53% | +0.20 |
| T AT&T Inc. | Add +2.6% | 1.14% | +0.20 |
| BDX Becton Dickinson and Co. | Add +60.4% | 0.51% | +0.18 |
| VOD Vodafone Group PLC-SP ADR | Add +22.6% | 0.79% | +0.18 |
| SHEL Shell PLC-ADR | Add +8.1% | 1.02% | +0.17 |
| SO The Southern Co. | Add +13.5% | 1.01% | +0.17 |
| KVUE Kenvue Inc. | Add +8.0% | 1.29% | +0.17 |
| LYG Lloyds Banking Group PLC-ADR | Add +3.4% | 0.59% | +0.16 |
| GILD Gilead Sciences Inc. | Add +4.7% | 0.83% | +0.14 |
| RTX RTX Corp. | Add +7.7% | 0.92% | +0.14 |
| BTI British American Tob-SP ADR | Add +10.9% | 0.80% | +0.13 |
| NVS Novartis AG-Sponsored ADR | Add +21.1% | 0.53% | +0.13 |
| FALN iShares Fallen Angels ETF | Add +11.1% | 2.14% | +0.12 |
| PEP Pepsico Inc. | Add +21.3% | 0.98% | +0.12 |
| MO Altria Group Inc. | Add +6.5% | 0.80% | +0.11 |
| PFE Pfizer Inc. | Add +20.2% | 1.22% | +0.10 |
| SPHY SS SPDR P High Yield ETF | Add +13.2% | 1.43% | +0.10 |
| NWE Northwestern Energy Group Inc. | New | 0.09% | +0.09 |
| WFC Wells Fargo & Co. | Add +10.4% | 1.31% | +0.09 |
| CVX Chevron Corp. | New | 0.09% | +0.09 |
| LLY Eli Lilly & Co. | Add +18.4% | 0.52% | +0.09 |
| MDLZ Mondelez International Inc. Class A | Add +38.0% | 0.27% | +0.09 |
| ADSK Autodesk Inc. | Add +43.4% | 0.45% | +0.08 |
| TRP TC Energy Corp. | Add +10.6% | 1.19% | +0.07 |
| UL Unilever PLC | Add +16.1% | 0.54% | +0.07 |
| DGRO iShares Core Dividend Growth | Add +6.7% | 2.90% | +0.06 |
| AMGN Amgen Inc. | Add +8.3% | 0.31% | +0.06 |
| ESGD iShares Trust iShares ESG Aw | Add +11.8% | 0.46% | +0.06 |
| COP Conocophillips | Add +6.7% | 0.80% | +0.06 |
| CMCSA Comcast Corp. Class A | Add +18.3% | 0.57% | +0.05 |
| JNJ Johnson & Johnson | Add +5.0% | 0.37% | +0.05 |
| LGLV SPDR US LC Low Vol Idx | Add +2.0% | 2.22% | +0.05 |
| KO The Coca-Cola Co. | Add +8.9% | 0.28% | +0.05 |
| TXN Texas Instruments Inc. | Add +16.5% | 0.78% | +0.05 |
| MCK McKesson Corp. | Add +0.1% | 0.39% | +0.04 |
| SPAB SS SPDR P Agg Bond ETF | Add +10.3% | 0.61% | +0.04 |
| DDWM Wisdomtree DY Inter Eq FD-US | Add +7.2% | 0.46% | +0.04 |
| UPS United Parcel Service Class B | Add +27.9% | 0.64% | +0.04 |
| ADI Analog Devices Inc. | Add +19.4% | 0.50% | +0.04 |
| IFF Intl Flavors & Fragrances | Add +27.5% | 0.31% | +0.03 |
| AEP American Electric Power | Add +2.5% | 0.22% | +0.03 |
| GSK GSK PLC-Spon ADR | Add +11.6% | 0.17% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |