HF Advisory Group, LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 23, 2026), HF Advisory Group, LLC reported 168 stock positions worth $286.6 million. Its top holding was iShares Core Dividend Growth (DGRO) at 3.1% of the portfolio, followed by Alphabet Class C (GOOG, 2.7%) and iShares Fallen Angels ETF (FALN, 2.3%). Compared with Q3 2025, it opened 2 new positions, added to 108 and reduced 56. The biggest buy was General Mills (GIS, shares +299%) and the biggest sale Pfizer (PFE, shares −40%).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $286.6M (Q4 2025)
- SEC Filing
- 0002085853-26-000077 ↗ filed Jan 23, 2026
Holdings Value
Holdings 168 stocks · $286.6M
| DGRO iShares Core Dividend Growth | 3.07% | 126,655 | $8.8M | Add +4.1% |
| GOOG Alphabet Inc. Class C | 2.67% | 24,376 | $7.6M | Reduce -4.7% |
| FALN iShares Fallen Angels ETF | 2.34% | 245,583 | $6.7M | Add +9.3% |
| MSFT Microsoft Corp. | 2.20% | 13,042 | $6.3M | Add +1.9% |
| LGLV SPDR US LC Low Vol Idx | 2.11% | 34,372 | $6.0M | Add +7.8% |
| JPM JPMorgan Chase & Co. | 1.90% | 16,906 | $5.4M | Add +7.1% |
| WFC Wells Fargo & Co. | 1.79% | 54,950 | $5.1M | Add +5.5% |
| VZ Verizon Communications Inc. | 1.78% | 125,325 | $5.1M | Add +16.9% |
| SPHY SS SPDR P High Yield ETF | 1.73% | 209,470 | $5.0M | Add +11.5% |
| AMZN Amazon.com Inc. | 1.63% | 20,284 | $4.7M | Add +22.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.55% | 8,857 | $4.5M | Reduce -10.9% |
| TRP TC Energy Corp. | 1.52% | 79,188 | $4.4M | Add +9.5% |
| PAGP Plains GP Holdings LP | 1.51% | 225,551 | $4.3M | Add +16.9% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.47% | 52,531 | $4.2M | Add +1.3% |
| CAPE Doubleline Shiller Cape US | 1.43% | 127,353 | $4.1M | Add +6.6% |
| META Meta Platforms Inc. Class A | 1.41% | 6,141 | $4.1M | Add +5.5% |
| PM Philip Morris International | 1.39% | 24,798 | $4.0M | Add +27.9% |
| KVUE Kenvue Inc. | 1.39% | 230,158 | $4.0M | Add +47.6% |
| BKNG Booking Holdings Inc. | 1.35% | 722 | $3.9M | Add +0.6% |
| SCHW Schwab (charles) Corp. | 1.31% | 37,601 | $3.8M | Add +1.2% |
| QQQ Invesco QQQ Trust Series 1 | 1.23% | 5,729 | $3.5M | Reduce -0.9% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.21% | 13,816 | $3.5M | Add +2.0% |
| SHEL Shell PLC-ADR | 1.18% | 45,951 | $3.4M | Add +9.7% |
| XOM Exxon Mobil Corp. | 1.16% | 27,647 | $3.3M | Add +8.5% |
| RTX RTX Corp. | 1.12% | 17,440 | $3.2M | Reduce -2.0% |
| SO The Southern Co. | 1.08% | 35,551 | $3.1M | Add +10.7% |
| TFC Truist Financial Corp. | 1.07% | 62,280 | $3.1M | Add +8.6% |
| TSM Taiwan Semiconductor-SP ADR | 1.06% | 10,014 | $3.0M | Add +5.5% |
| PEP Pepsico Inc. | 1.06% | 21,203 | $3.0M | Add +7.8% |
| ESGU iShares ESG Aware MSCI USA | 1.06% | 20,361 | $3.0M | Add +1.7% |
| AAPL Apple Inc. | 1.03% | 10,891 | $3.0M | Reduce -2.8% |
| VOD Vodafone Group PLC-SP ADR | 1.03% | 223,712 | $3.0M | Add +7.3% |
| CWB SS SPDR BB Conv Sec ETF | 1.03% | 33,067 | $2.9M | Add +5.0% |
| V Visa Inc. Class A | 1.01% | 8,228 | $2.9M | Reduce -19.3% |
| NVDA Nvidia Corp. | 1.00% | 15,356 | $2.9M | Reduce -0.5% |
| BTI British American Tob-SP ADR | 0.95% | 48,054 | $2.7M | Add +16.1% |
| T AT&T Inc. | 0.92% | 106,515 | $2.6M | Add +15.1% |
| KRC Kilroy Realty Corp. | 0.91% | 69,929 | $2.6M | Add +1.0% |
| GILD Gilead Sciences Inc. | 0.88% | 20,576 | $2.5M | Add +3.6% |
| AMAT Applied Materials Inc. | 0.87% | 9,758 | $2.5M | Reduce -15.5% |
| NI Nisource Inc. | 0.86% | 59,281 | $2.5M | Add +8.6% |
| COP Conocophillips | 0.84% | 25,724 | $2.4M | Add +20.3% |
| ELV Elevance Health Inc. | 0.83% | 6,767 | $2.4M | Reduce -15.9% |
| VGT Vanguard Info Tech ETF | 0.81% | 3,091 | $2.3M | Reduce -2.5% |
| TSLA Tesla Inc. | 0.80% | 5,067 | $2.3M | Add +5.2% |
| GIS General Mills Inc. | 0.79% | 48,576 | $2.3M | Add +299.0% |
| LYG Lloyds Banking Group PLC-ADR | 0.78% | 421,216 | $2.2M | Add +4.9% |
| PFE Pfizer Inc. | 0.77% | 89,146 | $2.2M | Reduce -40.3% |
| DON Wisdomtree US Midcap Dividen | 0.76% | 42,304 | $2.2M | Add +4.0% |
| LLY Eli Lilly & Co. | 0.76% | 2,025 | $2.2M | Reduce -8.9% |
| MO Altria Group Inc. | 0.76% | 37,653 | $2.2M | Add +12.8% |
| TXN Texas Instruments Inc. | 0.76% | 12,489 | $2.2M | Add +0.3% |
| UL Unilever PLC-Sponsored ADR | 0.71% | 31,235 | $2.0M | Add +11.8% |
| GD General Dynamics Corp. | 0.69% | 5,879 | $2.0M | Add +4.0% |
| CRM Salesforce Inc. | 0.67% | 7,301 | $1.9M | Reduce -6.1% |
| SPHQ Invesco S&P 500 Quality ETF | 0.65% | 24,833 | $1.9M | Add +3.5% |
| ADI Analog Devices Inc. | 0.65% | 6,853 | $1.9M | Add +5.0% |
| IQV Iqvia Holdings Inc. | 0.64% | 8,150 | $1.8M | Reduce -0.3% |
| KMX Carmax Inc. | 0.62% | 46,092 | $1.8M | Add +26.9% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.61% | 13,088 | $1.7M | Add +5.3% |
| MCK McKesson Corp. | 0.59% | 2,070 | $1.7M | No change |
| MAR Marriott International Class A | 0.59% | 5,465 | $1.7M | Add +0.1% |
| CMCSA Comcast Corp. Class A | 0.59% | 56,531 | $1.7M | Add +21.3% |
| COWZ Pacer US Cash Cows 100 ETF | 0.58% | 27,755 | $1.7M | Add +2.1% |
| NVS Novartis AG-Sponsored ADR | 0.57% | 11,901 | $1.6M | Add +8.9% |
| SNY Sanofi-ADR | 0.56% | 33,147 | $1.6M | Add +7.0% |
| MDT Medtronic PLC | 0.56% | 16,607 | $1.6M | Add +9.0% |
| USFR Wisdomtree Floating Rate Tre | 0.53% | 30,348 | $1.5M | Add +4.7% |
| DOC Healthpeak Properties Inc. | 0.53% | 93,743 | $1.5M | New |
| SPAB SS SPDR P Agg Bond ETF | 0.52% | 58,191 | $1.5M | Add +4.9% |
| SMMD iShares Russell 2500 ETF | 0.51% | 19,555 | $1.5M | Add +1.4% |
| MA Mastercard Inc. Class A | 0.51% | 2,551 | $1.5M | Reduce -23.7% |
| ORCL Oracle Corp. | 0.48% | 7,114 | $1.4M | Reduce -15.4% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.48% | 16,223 | $1.4M | Add +2.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.48% | 2,807 | $1.4M | Add +3.7% |
| ADBE Adobe Inc. | 0.48% | 3,907 | $1.4M | Reduce -7.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.47% | 1,983 | $1.4M | Reduce -0.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.46% | 23,866 | $1.3M | Add +4.3% |
| FREL Fidelity MSCI RL Est Indx | 0.46% | 48,769 | $1.3M | Add +4.6% |
| ENB Enbridge Inc. | 0.45% | 26,864 | $1.3M | Add +1.0% |
| IMCG iShares Morningstar Mid-Cap | 0.43% | 15,580 | $1.2M | Add +4.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.43% | 10,893 | $1.2M | Reduce -7.0% |
| SBUX Starbucks Corp. | 0.43% | 14,629 | $1.2M | Add +1.4% |
| ESGD iShares Trust iShares ESG Aw | 0.42% | 12,767 | $1.2M | Add +2.1% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.42% | 10,358 | $1.2M | Add +8.9% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.41% | 27,312 | $1.2M | Add +0.9% |
| QYLD Global X Nasd 100 Cov Call | 0.41% | 66,881 | $1.2M | Add +6.4% |
| OMC Omnicom Group | 0.40% | 14,061 | $1.1M | Add +10.8% |
| BDX Becton Dickinson and Co. | 0.38% | 5,670 | $1.1M | Add +9.2% |
| IFF Intl Flavors & Fragrances filed as INTERNATIONAL FLAVORS&FRAGRA | 0.38% | 16,092 | $1.1M | Add +9.9% |
| CAH Cardinal Health Inc. | 0.37% | 5,227 | $1.1M | Add +0.9% |
| SHAG Wsdmtree YLD En US St Agg | 0.37% | 22,041 | $1.1M | Add +4.0% |
| PDI PIMCO Dynamic Income Fund | 0.37% | 59,430 | $1.1M | Add +6.4% |
| SMLV SS SPDR US SC Low Vol Idx | 0.37% | 8,009 | $1.1M | Add +5.0% |
| UPS United Parcel Service Class B | 0.36% | 10,320 | $1.0M | Reduce -61.7% |
| EBAY eBay Inc. | 0.35% | 11,669 | $1.0M | Add +11.8% |
| IYF iShares US Financials ETF | 0.34% | 7,566 | $975K | Add +3.0% |
| ADSK Autodesk Inc. | 0.33% | 3,224 | $954K | Reduce -12.6% |
| JNJ Johnson & Johnson | 0.33% | 4,598 | $951K | Reduce -6.2% |
| QCOM Qualcomm Inc. | 0.32% | 5,307 | $908K | Reduce -10.5% |
Portfolio Sells Q3 2025 → Q4 2025
| PFE Pfizer Inc. | Reduce -40.3% | 0.77% | −0.62 |
| UPS United Parcel Service Class B | Reduce -61.7% | 0.36% | −0.47 |
| ORCL Oracle Corp. | Reduce -15.4% | 0.48% | −0.38 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -10.9% | 1.55% | −0.28 |
| V Visa Inc. Class A | Reduce -19.3% | 1.01% | −0.27 |
| MA Mastercard Inc. Class A | Reduce -23.7% | 0.51% | −0.19 |
| FISV Fiserv Inc. | Reduce -16.5% | 0.11% | −0.15 |
| UNH Unitedhealth Group Inc. | Reduce -38.8% | 0.18% | −0.14 |
| ABNB Airbnb Inc. Class A | Reduce -40.2% | 0.24% | −0.14 |
| ELV Elevance Health Inc. | Reduce -15.9% | 0.83% | −0.13 |
| VEEV Veeva Systems Inc. Class A | Reduce -10.0% | 0.18% | −0.10 |
| ADSK Autodesk Inc. | Reduce -12.6% | 0.33% | −0.10 |
| ADBE Adobe Inc. | Reduce -7.6% | 0.48% | −0.07 |
| DIS The Walt Disney Co. | Reduce -7.0% | 0.43% | −0.06 |
| NVDA Nvidia Corp. | Reduce -0.5% | 1.00% | −0.06 |
| MAS Masco Corp. | Reduce -10.1% | 0.19% | −0.06 |
| VGT Vanguard Info Tech ETF | Reduce -2.5% | 0.81% | −0.06 |
| CHKP Check Point Software Tech | Reduce -3.1% | 0.25% | −0.05 |
| VXUS Vanguard Total Intl Stock | Reduce -18.7% | 0.20% | −0.05 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.9% | 1.23% | −0.05 |
| APD Air Products & Chemicals Inc. | Reduce -2.4% | 0.24% | −0.05 |
| QCOM Qualcomm Inc. | Reduce -10.5% | 0.32% | −0.05 |
| VYMI Vanguard Int High DVD YLD Inc. | Reduce -17.6% | 0.21% | −0.04 |
| SILA Sila Realty Trust Inc. | Reduce -6.5% | 0.19% | −0.04 |
| COR Cencora Inc. | Reduce -14.5% | 0.25% | −0.03 |
| ECL Ecolab Inc. | Reduce -2.2% | 0.28% | −0.03 |
| LMT Lockheed Martin Corp. | Reduce -6.5% | 0.19% | −0.03 |
| WMB Williams Cos Inc. | Reduce -0.4% | 0.26% | −0.03 |
| FDN First Trust DJ Internet Ind | Reduce -2.5% | 0.21% | −0.03 |
| JSML Janus Hender SM Cap GRW Alph | Reduce -0.8% | 0.30% | −0.02 |
| WELL Welltower Inc. | Reduce -8.2% | 0.22% | −0.02 |
| F Ford Motor Co. | Reduce -16.2% | 0.13% | −0.02 |
| CVS CVS Health Corp. | Reduce -11.0% | 0.13% | −0.02 |
| AAPL Apple Inc. | Reduce -2.8% | 1.03% | −0.01 |
| FXO First Trust Financial Alphad | Reduce -2.3% | 0.24% | −0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -3.1% | 0.24% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.1% | 0.47% | −0.01 |
| MMM 3M Co. | Reduce -11.5% | 0.09% | −0.01 |
| D Dominion Energy Inc. | Reduce -1.9% | 0.10% | −0.01 |
| XAR SS SPDR S&P Aerospace Def | Reduce -9.0% | 0.08% | −0.01 |
| SMH Vaneck Semiconductor ETF | Reduce -8.2% | 0.16% | −0.01 |
| AEP American Electric Power | Reduce -0.7% | 0.18% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -2.3% | 0.07% | −0.00 |
| GSK GSK PLC-Spon ADR | Reduce -9.5% | 0.15% | −0.00 |
| ERIC Ericsson (lm) Tel-SP ADR | Reduce -15.1% | 0.05% | −0.00 |
| JNJ Johnson & Johnson | Reduce -6.2% | 0.33% | −0.00 |
| CRM Salesforce Inc. | Reduce -6.1% | 0.67% | −0.00 |
| CAT Caterpillar Inc. | Reduce -12.9% | 0.13% | −0.00 |
| SOXX iShares Semiconductor ETF | Reduce -3.4% | 0.09% | +0.00 |
| VHT Vanguard Health Care ETF | Reduce -2.7% | 0.21% | +0.01 |
Portfolio Buys Q3 2025 → Q4 2025
| GIS General Mills Inc. | Add +299.0% | 0.79% | +0.56 |
| DOC Healthpeak Properties Inc. | New | 0.53% | +0.53 |
| KVUE Kenvue Inc. | Add +47.6% | 1.39% | +0.46 |
| AMZN Amazon.com Inc. | Add +22.0% | 1.63% | +0.29 |
| PM Philip Morris International | Add +27.9% | 1.39% | +0.23 |
| PAGP Plains GP Holdings LP | Add +16.9% | 1.51% | +0.21 |
| WFC Wells Fargo & Co. | Add +5.5% | 1.79% | +0.18 |
| VOD Vodafone Group PLC-SP ADR | Add +7.3% | 1.03% | +0.14 |
| BTI British American Tob-SP ADR | Add +16.1% | 0.95% | +0.14 |
| LYG Lloyds Banking Group PLC-ADR | Add +4.9% | 0.78% | +0.11 |
| TFC Truist Financial Corp. | Add +8.6% | 1.07% | +0.11 |
| XOM Exxon Mobil Corp. | Add +8.5% | 1.16% | +0.11 |
| COP Conocophillips | Add +20.3% | 0.84% | +0.10 |
| TSM Taiwan Semiconductor-SP ADR | Add +5.5% | 1.06% | +0.09 |
| KHC The Kraft Heinz Co. | New | 0.08% | +0.08 |
| SPHY SS SPDR P High Yield ETF | Add +11.5% | 1.73% | +0.08 |
| SHEL Shell PLC-ADR | Add +9.7% | 1.18% | +0.08 |
| CAH Cardinal Health Inc. | Add +0.9% | 0.37% | +0.08 |
| TRP TC Energy Corp. | Add +9.5% | 1.52% | +0.07 |
| JPM JPMorgan Chase & Co. | Add +7.1% | 1.90% | +0.07 |
| GILD Gilead Sciences Inc. | Add +3.6% | 0.88% | +0.07 |
| MAR Marriott International Class A | Add +0.1% | 0.59% | +0.07 |
| ADI Analog Devices Inc. | Add +5.0% | 0.65% | +0.06 |
| NVS Novartis AG-Sponsored ADR | Add +8.9% | 0.57% | +0.06 |
| CMCSA Comcast Corp. Class A | Add +21.3% | 0.59% | +0.05 |
| VZ Verizon Communications Inc. | Add +16.9% | 1.78% | +0.05 |
| IFF Intl Flavors & Fragrances | Add +9.9% | 0.38% | +0.05 |
| PEP Pepsico Inc. | Add +7.8% | 1.06% | +0.05 |
| FALN iShares Fallen Angels ETF | Add +9.3% | 2.34% | +0.05 |
| BNY Bank of New York Mellon Corp. | Add +8.9% | 0.42% | +0.04 |
| AMGN Amgen Inc. | Add +2.2% | 0.26% | +0.03 |
| UL Unilever PLC-Sponsored ADR | Add +11.8% | 0.71% | +0.03 |
| BDX Becton Dickinson and Co. | Add +9.2% | 0.38% | +0.03 |
| DGRO iShares Core Dividend Growth | Add +4.1% | 3.07% | +0.03 |
| BAC Bank of America Corp. | Add +4.3% | 0.46% | +0.02 |
| MDT Medtronic PLC | Add +9.0% | 0.56% | +0.02 |
| SNY Sanofi-ADR | Add +7.0% | 0.56% | +0.02 |
| KMX Carmax Inc. | Add +26.9% | 0.62% | +0.02 |
| LGLV SPDR US LC Low Vol Idx | Add +7.8% | 2.11% | +0.02 |
| QYLD Global X Nasd 100 Cov Call | Add +6.4% | 0.41% | +0.02 |
| OMC Omnicom Group | Add +10.8% | 0.40% | +0.02 |
| FBT First Trust Nyse Arca Biotec | Add +4.5% | 0.10% | +0.01 |
| KCE SS SPDR S&P Cap MKTS ETF | Add +17.0% | 0.15% | +0.01 |
| KO The Coca-Cola Co. | Add +5.5% | 0.23% | +0.01 |
| BIV Vanguard Intermediate-Term B | Add +20.1% | 0.09% | +0.01 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +15.9% | 0.12% | +0.01 |
| VEU Vanguard Ftse All-World Ex-U | Add +12.0% | 0.10% | +0.01 |
| COWZ Pacer US Cash Cows 100 ETF | Add +2.1% | 0.58% | +0.01 |
| TSLA Tesla Inc. | Add +5.2% | 0.80% | +0.01 |
| SCHW Schwab (charles) Corp. | Add +1.2% | 1.31% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |