HF Advisory Group, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 10, 2025), HF Advisory Group, LLC reported 164 stock positions worth $253.0 million. Its top holding was iShares Core Dividend Growth (DGRO) at 2.9% of the portfolio, followed by Microsoft (MSFT, 2.8%) and Meta Platforms Class A (META, 2.2%). Compared with Q1 2025, it opened 6 new positions, sold out of 2, added to 91 and reduced 67. The biggest buy was Microsoft (MSFT, shares +10%) and the biggest sale Berkshire Hathaway Class B (BRK.B, shares −13%).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $253.0M (Q2 2025)
- SEC Filing
- 0001667731-25-000772 ↗ filed Jul 10, 2025
Holdings Value
Holdings 164 stocks · $253.0M
| DGRO iShares Core Dividend Growth | 2.94% | 116,472 | $7.4M | Add +8.6% |
| MSFT Microsoft Corp. | 2.75% | 14,009 | $7.0M | Add +9.8% |
| META Meta Platforms Inc. Class A | 2.22% | 7,612 | $5.6M | Add +1.0% |
| FALN iShares Fallen Angels ETF | 2.22% | 206,620 | $5.6M | Add +12.9% |
| LGLV SPDR US LC Low Vol Idx | 2.10% | 30,370 | $5.3M | Add +4.3% |
| GOOG Alphabet Inc. Class C | 1.94% | 27,634 | $4.9M | Add +4.4% |
| JPM JPMorgan Chase & Co. | 1.74% | 15,151 | $4.4M | Add +12.3% |
| VZ Verizon Communications Inc. | 1.67% | 97,912 | $4.2M | Add +8.9% |
| AMZN Amazon.com Inc. | 1.65% | 18,996 | $4.2M | Reduce -1.3% |
| BKNG Booking Holdings Inc. | 1.63% | 712 | $4.1M | Reduce -5.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.60% | 8,329 | $4.0M | Reduce -13.2% |
| SPHY SS SPDR P High Yield ETF | 1.57% | 167,287 | $4.0M | Add +19.8% |
| WFC Wells Fargo & Co. | 1.54% | 48,644 | $3.9M | Add +16.1% |
| CAPE Doubleline Shiller Cape US | 1.51% | 120,089 | $3.8M | Add +5.4% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.45% | 50,649 | $3.7M | Add +0.2% |
| TSM Taiwan Semiconductor-SP ADR | 1.42% | 15,832 | $3.6M | Add +6.1% |
| V Visa Inc. Class A | 1.40% | 9,986 | $3.5M | Reduce -9.6% |
| PFE Pfizer Inc. | 1.32% | 137,999 | $3.3M | Add +25.6% |
| SCHW Schwab (charles) Corp. | 1.31% | 36,203 | $3.3M | Reduce -4.7% |
| PAGP Plains GP Holdings LP | 1.29% | 167,917 | $3.3M | Add +26.3% |
| TRP TC Energy Corp. | 1.27% | 66,020 | $3.2M | Add +14.3% |
| QQQ Invesco QQQ Trust Series 1 | 1.27% | 5,832 | $3.2M | Reduce -0.2% |
| ORCL Oracle Corp. | 1.24% | 14,325 | $3.1M | Reduce -18.5% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.22% | 13,715 | $3.1M | Reduce -1.1% |
| KVUE Kenvue Inc. | 1.11% | 133,795 | $2.8M | Add +8.9% |
| SHEL Shell PLC-ADR | 1.07% | 38,465 | $2.7M | Add +20.3% |
| SO The Southern Co. | 1.07% | 29,473 | $2.7M | Add +17.1% |
| XOM Exxon Mobil Corp. | 1.07% | 25,098 | $2.7M | Add +10.8% |
| RTX RTX Corp. | 1.06% | 18,312 | $2.7M | Add +15.5% |
| ESGU iShares ESG Aware MSCI USA | 1.05% | 19,644 | $2.7M | Reduce -0.5% |
| TXN Texas Instruments Inc. | 1.01% | 12,310 | $2.6M | Add +23.7% |
| T AT&T Inc. | 1.01% | 87,899 | $2.5M | Reduce -4.3% |
| CWB SS SPDR BB Conv Sec ETF | 0.99% | 30,412 | $2.5M | Add +12.2% |
| NVDA Nvidia Corp. | 0.98% | 15,626 | $2.5M | Reduce -2.6% |
| PEP Pepsico Inc. | 0.95% | 18,262 | $2.4M | Add +22.1% |
| TFC Truist Financial Corp. | 0.93% | 54,694 | $2.4M | Add +36.4% |
| AAPL Apple Inc. | 0.92% | 11,309 | $2.3M | Add +0.2% |
| KRC Kilroy Realty Corp. | 0.91% | 66,993 | $2.3M | Add +38.1% |
| VOD Vodafone Group PLC-SP ADR | 0.90% | 214,625 | $2.3M | Add +11.2% |
| PM Philip Morris International | 0.90% | 12,453 | $2.3M | Reduce -19.1% |
| BTI British American Tob-SP ADR | 0.88% | 47,124 | $2.2M | Add +6.8% |
| UPS United Parcel Service Class B | 0.83% | 20,904 | $2.1M | Add +57.9% |
| ELV Elevance Health Inc. | 0.83% | 5,384 | $2.1M | Reduce -7.6% |
| GILD Gilead Sciences Inc. | 0.81% | 18,520 | $2.1M | Add +9.3% |
| VGT Vanguard Info Tech ETF | 0.81% | 3,081 | $2.0M | Add +3.3% |
| NI Nisource Inc. | 0.81% | 50,548 | $2.0M | Add +15.8% |
| AMAT Applied Materials Inc. | 0.77% | 10,620 | $1.9M | Add +100.9% |
| DON Wisdomtree US Midcap Dividen | 0.76% | 38,519 | $1.9M | Reduce -3.2% |
| MA Mastercard Inc. Class A | 0.76% | 3,431 | $1.9M | Reduce -8.7% |
| MO Altria Group Inc. | 0.75% | 32,270 | $1.9M | Add +6.4% |
| KMX Carmax Inc. | 0.74% | 27,763 | $1.9M | Add +10.3% |
| COP Conocophillips | 0.69% | 19,438 | $1.7M | Add +11.7% |
| CRM Salesforce Inc. | 0.69% | 6,386 | $1.7M | Add +5.2% |
| IQV Iqvia Holdings Inc. | 0.67% | 10,758 | $1.7M | Add +11.2% |
| LYG Lloyds Banking Group PLC-ADR | 0.65% | 384,367 | $1.6M | Add +8.3% |
| SPHQ Invesco S&P 500 Quality ETF | 0.64% | 22,833 | $1.6M | Reduce -1.6% |
| GD General Dynamics Corp. | 0.63% | 5,465 | $1.6M | Add +30.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.62% | 12,745 | $1.6M | Reduce -5.3% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.61% | 11,934 | $1.5M | Reduce -1.4% |
| TSLA Tesla Inc. | 0.60% | 4,819 | $1.5M | Reduce -8.0% |
| MAR Marriott International Class A | 0.59% | 5,455 | $1.5M | Add +0.1% |
| ADI Analog Devices Inc. | 0.59% | 6,234 | $1.5M | Add +10.7% |
| ADBE Adobe Inc. | 0.57% | 3,711 | $1.4M | Add +2.2% |
| COWZ Pacer US Cash Cows 100 ETF | 0.56% | 25,739 | $1.4M | Add +0.9% |
| CMCSA Comcast Corp. Class A | 0.54% | 38,135 | $1.4M | Add +8.6% |
| USFR Wisdomtree Floating Rate Tre | 0.53% | 26,897 | $1.4M | Reduce -4.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.53% | 4,394 | $1.3M | Add +0.1% |
| SBUX Starbucks Corp. | 0.53% | 14,569 | $1.3M | Add +3.0% |
| SPAB SS SPDR P Agg Bond ETF | 0.52% | 51,728 | $1.3M | Reduce -5.1% |
| SNY Sanofi-ADR | 0.51% | 26,949 | $1.3M | Add +1.4% |
| UL Unilever PLC | 0.51% | 21,195 | $1.3M | Add +1.9% |
| EBAY eBay Inc. | 0.51% | 17,291 | $1.3M | Reduce -5.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.51% | 2,076 | $1.3M | Reduce -17.2% |
| LLY Eli Lilly & Co. | 0.50% | 1,637 | $1.3M | Add +13.3% |
| SMMD iShares Russell 2500 ETF | 0.50% | 18,803 | $1.3M | Reduce -1.8% |
| NVS Novartis AG-Sponsored ADR | 0.49% | 10,254 | $1.2M | Reduce -6.4% |
| MDT Medtronic PLC | 0.49% | 14,133 | $1.2M | Add +8.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.48% | 2,758 | $1.2M | Reduce -3.9% |
| ENB Enbridge Inc. | 0.48% | 26,660 | $1.2M | Reduce -6.2% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.47% | 14,992 | $1.2M | Reduce -1.6% |
| FREL Fidelity MSCI RL Est Indx | 0.46% | 43,202 | $1.2M | Reduce -3.6% |
| ADSK Autodesk Inc. | 0.46% | 3,736 | $1.2M | Reduce -5.6% |
| QCOM Qualcomm Inc. | 0.44% | 6,977 | $1.1M | Reduce -7.2% |
| IMCG iShares Morningstar Mid-Cap | 0.43% | 13,681 | $1.1M | Add +6.3% |
| CHKP Check Point Software Tech | 0.43% | 4,876 | $1.1M | Reduce -21.8% |
| APD Air Products & Chemicals Inc. | 0.43% | 3,821 | $1.1M | Reduce -6.5% |
| ESGD iShares Trust iShares ESG Aw | 0.42% | 11,773 | $1.1M | Reduce -9.2% |
| PDI PIMCO Dynamic Income Fund | 0.41% | 54,605 | $1.0M | Add +1.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.41% | 21,887 | $1.0M | Add +8.8% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.41% | 25,903 | $1.0M | Reduce -9.9% |
| COR Cencora Inc. | 0.40% | 3,409 | $1.0M | Reduce -26.1% |
| QYLD Global X Nasd 100 Cov Call | 0.40% | 60,949 | $1.0M | Add +3.9% |
| BDX Becton Dickinson and Co. | 0.40% | 5,889 | $1.0M | Add +15.3% |
| SHAG Wsdmtree YLD En US St Agg | 0.38% | 20,172 | $966K | Reduce -3.8% |
| DEO Diageo PLC-Sponsored ADR | 0.38% | 9,455 | $953K | Reduce -3.7% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.37% | 10,245 | $933K | Add +4.3% |
| SMLV SS SPDR US SC Low Vol Idx | 0.36% | 7,289 | $912K | Reduce -1.2% |
| ADP Automatic Data Processing | 0.36% | 2,936 | $905K | Add +0.5% |
| MCK McKesson Corp. | 0.35% | 1,222 | $895K | Reduce -7.8% |
| ECL Ecolab Inc. | 0.34% | 3,216 | $866K | Reduce -4.5% |
Portfolio Sells Q1 2025 → Q2 2025
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -13.2% | 1.60% | −0.63 |
| V Visa Inc. Class A | Reduce -9.6% | 1.40% | −0.29 |
| ELV Elevance Health Inc. | Reduce -7.6% | 0.83% | −0.28 |
| SILA Sila Realty Trust Inc. | Reduce -30.3% | 0.25% | −0.20 |
| CHKP Check Point Software Tech | Reduce -21.8% | 0.43% | −0.19 |
| PM Philip Morris International | Reduce -19.1% | 0.90% | −0.17 |
| COR Cencora Inc. | Reduce -26.1% | 0.40% | −0.16 |
| MA Mastercard Inc. Class A | Reduce -8.7% | 0.76% | −0.14 |
| T AT&T Inc. | Reduce -4.3% | 1.01% | −0.13 |
| FISV Fiserv Inc. | Reduce -1.7% | 0.26% | −0.11 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -17.2% | 0.51% | −0.11 |
| APD Air Products & Chemicals Inc. | Reduce -6.5% | 0.43% | −0.10 |
| DON Wisdomtree US Midcap Dividen | Reduce -3.2% | 0.76% | −0.10 |
| NWE Northwestern Energy Group Inc. | Sold out | 0.00% | −0.09 |
| CVX Chevron Corp. | Sold out | 0.00% | −0.09 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -5.1% | 0.52% | −0.08 |
| USFR Wisdomtree Floating Rate Tre | Reduce -4.2% | 0.53% | −0.08 |
| FREL Fidelity MSCI RL Est Indx | Reduce -3.6% | 0.46% | −0.08 |
| ENB Enbridge Inc. | Reduce -6.2% | 0.48% | −0.07 |
| DEO Diageo PLC-Sponsored ADR | Reduce -3.7% | 0.38% | −0.07 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -21.3% | 0.21% | −0.07 |
| AMGN Amgen Inc. | Reduce -4.3% | 0.24% | −0.07 |
| JNJ Johnson & Johnson | Reduce -1.8% | 0.30% | −0.07 |
| QCOM Qualcomm Inc. | Reduce -7.2% | 0.44% | −0.07 |
| WELL Welltower Inc. | Reduce -14.3% | 0.23% | −0.06 |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | Reduce -1.4% | 0.61% | −0.06 |
| WM Waste Management Inc. | Reduce -5.8% | 0.32% | −0.06 |
| VHT Vanguard Health Care ETF | Reduce -10.1% | 0.19% | −0.06 |
| MDLZ Mondelez International Inc. Class A | Reduce -13.3% | 0.21% | −0.06 |
| DDWM Wisdomtree DY Inter Eq FD-US | Reduce -9.9% | 0.41% | −0.06 |
| SHAG Wsdmtree YLD En US St Agg | Reduce -3.8% | 0.38% | −0.05 |
| CVS CVS Health Corp. | Reduce -20.5% | 0.14% | −0.05 |
| ESGD iShares Trust iShares ESG Aw | Reduce -9.2% | 0.42% | −0.05 |
| NVS Novartis AG-Sponsored ADR | Reduce -6.4% | 0.49% | −0.04 |
| KO The Coca-Cola Co. | Reduce -5.1% | 0.24% | −0.04 |
| MDYV SS SPDR S&P 400 MC Val ETF | Reduce -1.6% | 0.47% | −0.04 |
| WMB Williams Cos Inc. | Reduce -7.5% | 0.30% | −0.04 |
| AEP American Electric Power | Reduce -4.6% | 0.18% | −0.04 |
| MCK McKesson Corp. | Reduce -7.8% | 0.35% | −0.04 |
| SMLV SS SPDR US SC Low Vol Idx | Reduce -1.2% | 0.36% | −0.04 |
| EBAY eBay Inc. | Reduce -5.5% | 0.51% | −0.03 |
| ECL Ecolab Inc. | Reduce -4.5% | 0.34% | −0.03 |
| SPHQ Invesco S&P 500 Quality ETF | Reduce -1.6% | 0.64% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -10.3% | 0.14% | −0.02 |
| GSK GSK PLC-Spon ADR | Reduce -4.1% | 0.14% | −0.02 |
| SMMD iShares Russell 2500 ETF | Reduce -1.8% | 0.50% | −0.02 |
| GCOW Pacer Global Cash Cows Divid | Reduce -5.0% | 0.13% | −0.02 |
| D Dominion Energy Inc. | Reduce -2.6% | 0.11% | −0.01 |
| HD Home Depot Inc. | Reduce -2.5% | 0.09% | −0.01 |
| AGGY Wisdomtree Yield Enhanced US | Reduce -1.8% | 0.09% | −0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| MSFT Microsoft Corp. | Add +9.8% | 2.75% | +0.66 |
| AMAT Applied Materials Inc. | Add +100.9% | 0.77% | +0.43 |
| TSM Taiwan Semiconductor-SP ADR | Add +6.1% | 1.42% | +0.33 |
| META Meta Platforms Inc. Class A | Add +1.0% | 2.22% | +0.32 |
| JPM JPMorgan Chase & Co. | Add +12.3% | 1.74% | +0.29 |
| VXUS Vanguard Total Intl Stock | New | 0.23% | +0.23 |
| VYMI Vanguard Int High DVD YLD Inc. | New | 0.23% | +0.23 |
| TXN Texas Instruments Inc. | Add +23.7% | 1.01% | +0.23 |
| WFC Wells Fargo & Co. | Add +16.1% | 1.54% | +0.23 |
| KRC Kilroy Realty Corp. | Add +38.1% | 0.91% | +0.21 |
| TFC Truist Financial Corp. | Add +36.4% | 0.93% | +0.21 |
| UPS United Parcel Service Class B | Add +57.9% | 0.83% | +0.20 |
| SPHY SS SPDR P High Yield ETF | Add +19.8% | 1.57% | +0.14 |
| RTX RTX Corp. | Add +15.5% | 1.06% | +0.14 |
| GOOG Alphabet Inc. Class C | Add +4.4% | 1.94% | +0.13 |
| GD General Dynamics Corp. | Add +30.2% | 0.63% | +0.13 |
| VOD Vodafone Group PLC-SP ADR | Add +11.2% | 0.90% | +0.11 |
| PFE Pfizer Inc. | Add +25.6% | 1.32% | +0.11 |
| VGT Vanguard Info Tech ETF | Add +3.3% | 0.81% | +0.10 |
| ADI Analog Devices Inc. | Add +10.7% | 0.59% | +0.09 |
| CWB SS SPDR BB Conv Sec ETF | Add +12.2% | 0.99% | +0.09 |
| BTI British American Tob-SP ADR | Add +6.8% | 0.88% | +0.08 |
| TRP TC Energy Corp. | Add +14.3% | 1.27% | +0.08 |
| SOXX iShares Semiconductor ETF | New | 0.08% | +0.08 |
| EMB iShares JP Morgan Usd Emergi | New | 0.08% | +0.08 |
| ANGL Vaneck Fallen Angel High YLD | New | 0.08% | +0.08 |
| FALN iShares Fallen Angels ETF | Add +12.9% | 2.22% | +0.07 |
| SO The Southern Co. | Add +17.1% | 1.07% | +0.06 |
| CAH Cardinal Health Inc. | Add +10.1% | 0.32% | +0.06 |
| LYG Lloyds Banking Group PLC-ADR | Add +8.3% | 0.65% | +0.05 |
| PAGP Plains GP Holdings LP | Add +26.3% | 1.29% | +0.05 |
| DGRO iShares Core Dividend Growth | Add +8.6% | 2.94% | +0.05 |
| SHEL Shell PLC-ADR | Add +20.3% | 1.07% | +0.05 |
| ERIC Ericsson (lm) Tel-SP ADR | New | 0.04% | +0.04 |
| BAC Bank of America Corp. | Add +8.8% | 0.41% | +0.04 |
| NI Nisource Inc. | Add +15.8% | 0.81% | +0.04 |
| SMH Vaneck Semiconductor ETF | Add +11.8% | 0.15% | +0.04 |
| IMCG iShares Morningstar Mid-Cap | Add +6.3% | 0.43% | +0.03 |
| CAT Caterpillar Inc. | Add +19.0% | 0.13% | +0.03 |
| JSML Janus Hender SM Cap GRW Alph | Add +9.5% | 0.28% | +0.02 |
| PANW Palo Alto Networks Inc. | Add +16.6% | 0.12% | +0.02 |
| MAR Marriott International Class A | Add +0.1% | 0.59% | +0.02 |
| LAMR Lamar Advertising Co. Class A | Add +12.8% | 0.26% | +0.02 |
| OMC Omnicom Group | Add +39.1% | 0.19% | +0.02 |
| XLY SS Consumer Disc Select Sect | Add +11.1% | 0.14% | +0.01 |
| BNY Bank of New York Mellon Corp. | Add +4.3% | 0.37% | +0.01 |
| KCE SS SPDR S&P Cap MKTS ETF | Add +0.9% | 0.15% | +0.01 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +10.5% | 0.27% | +0.01 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +7.8% | 0.11% | +0.00 |
| GOOGL Alphabet Inc. Class A | Add +0.3% | 0.09% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |