HF Advisory Group, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 18, 2024), HF Advisory Group, LLC reported 164 stock positions worth $193.4 million. Its top holding was iShares Core Dividend Growth (DGRO) at 2.9% of the portfolio, followed by Alphabet Class C (GOOG, 2.5%) and Microsoft (MSFT, 2.5%). Compared with Q1 2024, it opened 10 new positions, sold out of 1, added to 117 and reduced 37. The biggest buy was a new position in Diageo PLC-Sponsored ADR (DEO) and the biggest sale SPDR US LC Low Vol Idx (LGLV, shares −6%).
- Most Recent 13F
- Q2 2026
- Location
- Annapolis, MD
- CIK
- 0001963169
- Portfolio Value
- $193.4M (Q2 2024)
- SEC Filing
- 0001963169-24-000003 ↗ filed Jul 18, 2024
Holdings Value
Holdings 164 stocks · $193.4M
| DGRO iShares Core Dividend Growth | 2.89% | 96,942 | $5.6M | Add +5.4% |
| GOOG Alphabet Inc. Class C | 2.48% | 26,138 | $4.8M | Reduce -12.3% |
| MSFT Microsoft Corp. | 2.46% | 10,642 | $4.8M | Add +2.9% |
| LGLV SPDR US LC Low Vol Idx | 2.27% | 28,816 | $4.4M | Reduce -5.6% |
| FALN iShares Fallen Angels ETF | 2.06% | 151,738 | $4.0M | Add +6.3% |
| AMZN Amazon.com Inc. | 1.96% | 19,568 | $3.8M | Add +2.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.73% | 8,231 | $3.3M | Add +16.6% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.66% | 50,271 | $3.2M | Add +2.8% |
| META Meta Platforms Inc. Class A | 1.66% | 6,364 | $3.2M | Add +14.7% |
| BKNG Booking Holdings Inc. | 1.66% | 809 | $3.2M | Add +14.9% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 1.53% | 15,044 | $3.0M | Add +8.2% |
| CAPE Doubleline Shiller Cape US | 1.49% | 103,931 | $2.9M | Add +7.3% |
| SPHY SS SPDR P High Yield ETF | 1.33% | 110,437 | $2.6M | Add +2.6% |
| PFE Pfizer Inc. | 1.30% | 89,904 | $2.5M | Add +9.0% |
| V Visa Inc. Class A | 1.30% | 9,584 | $2.5M | Add +11.1% |
| QYLD Global X Nasd 100 Cov Call | 1.24% | 135,876 | $2.4M | Reduce -2.4% |
| JPM JPMorgan Chase & Co. | 1.24% | 11,869 | $2.4M | Reduce -4.2% |
| GD General Dynamics Corp. | 1.23% | 8,207 | $2.4M | Add +1.9% |
| VZ Verizon Communications Inc. | 1.22% | 57,152 | $2.4M | Add +17.9% |
| ESGU iShares ESG Aware MSCI USA | 1.17% | 18,951 | $2.3M | Add +9.3% |
| SCHW Schwab (charles) Corp. | 1.14% | 30,029 | $2.2M | Reduce -19.5% |
| LLY Eli Lilly & Co. | 1.10% | 2,357 | $2.1M | Reduce -7.9% |
| QQQ Invesco QQQ Trust Series 1 | 1.10% | 4,453 | $2.1M | Add +6.7% |
| WFC Wells Fargo & Co. | 1.08% | 35,256 | $2.1M | Reduce -10.1% |
| TRP TC Energy Corp. | 1.08% | 54,951 | $2.1M | Add +5.5% |
| NVDA Nvidia Corp. | 1.07% | 16,791 | $2.1M | Add +1.3% |
| AAPL Apple Inc. | 1.06% | 9,770 | $2.1M | Add +1.7% |
| CWB SS SPDR BB Conv Sec ETF | 1.06% | 28,384 | $2.0M | Reduce -14.8% |
| ORCL Oracle Corp. | 1.04% | 14,236 | $2.0M | Add +21.6% |
| XOM Exxon Mobil Corp. | 1.00% | 16,827 | $1.9M | Add +16.1% |
| T AT&T Inc. | 1.00% | 100,965 | $1.9M | Add +1.9% |
| PAGP Plains GP Holdings LP | 1.00% | 102,461 | $1.9M | Reduce -4.7% |
| DON Wisdomtree US Midcap Dividen | 0.95% | 39,462 | $1.8M | Add +12.3% |
| KMX Carmax Inc. | 0.94% | 24,832 | $1.8M | Add +72.1% |
| DIVO Amplify CWP Enhan Divid ETF | 0.94% | 46,818 | $1.8M | Reduce -6.0% |
| ELV Elevance Health Inc. | 0.93% | 3,316 | $1.8M | Add +11.2% |
| SO The Southern Co. | 0.90% | 22,490 | $1.7M | Reduce -3.3% |
| KVUE Kenvue Inc. | 0.90% | 95,519 | $1.7M | Add +7.4% |
| NI Nisource Inc. | 0.88% | 59,211 | $1.7M | Reduce -2.5% |
| SHEL Shell PLC-ADR | 0.88% | 23,539 | $1.7M | Reduce -2.5% |
| TXN Texas Instruments Inc. | 0.88% | 8,722 | $1.7M | Reduce -22.9% |
| IQV Iqvia Holdings Inc. | 0.87% | 7,988 | $1.7M | Add +8.3% |
| VGT Vanguard Info Tech ETF | 0.84% | 2,833 | $1.6M | Add +4.3% |
| TSM Taiwan Semiconductor-SP ADR | 0.80% | 8,848 | $1.5M | Reduce -9.3% |
| MAR Marriott International Class A | 0.79% | 6,319 | $1.5M | Reduce -0.4% |
| RTX RTX Corp. | 0.79% | 15,139 | $1.5M | Reduce -6.3% |
| ADBE Adobe Inc. | 0.78% | 2,720 | $1.5M | Add +35.8% |
| MA Mastercard Inc. Class A | 0.77% | 3,395 | $1.5M | Add +10.1% |
| INTC Intel Corp. | 0.74% | 46,350 | $1.4M | Add +27.2% |
| ONEV SS SPDR R1000 Lo Vol Foc ETF | 0.73% | 11,929 | $1.4M | Add +3.3% |
| PM Philip Morris International | 0.72% | 13,727 | $1.4M | Add +22.4% |
| MO Altria Group Inc. | 0.72% | 30,375 | $1.4M | Add +2.4% |
| SNY Sanofi-ADR | 0.68% | 27,276 | $1.3M | Add +13.8% |
| SPHQ Invesco S&P 500 Quality ETF | 0.67% | 20,494 | $1.3M | Add +13.0% |
| VOD Vodafone Group PLC-SP ADR | 0.67% | 145,203 | $1.3M | Add +4.1% |
| BTI British American Tob-SP ADR | 0.66% | 41,370 | $1.3M | Add +7.3% |
| GILD Gilead Sciences Inc. | 0.65% | 18,190 | $1.2M | Add +17.6% |
| COWZ Pacer US Cash Cows 100 ETF | 0.63% | 22,506 | $1.2M | Add +12.6% |
| CMCSA Comcast Corp. Class A | 0.61% | 30,258 | $1.2M | Add +39.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.61% | 4,382 | $1.2M | Reduce -1.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.60% | 3,121 | $1.2M | Add +0.6% |
| COP Conocophillips | 0.59% | 10,052 | $1.1M | Add +5.3% |
| QCOM Qualcomm Inc. | 0.59% | 5,681 | $1.1M | Reduce -7.8% |
| FIS Fidelity National Info Serv | 0.57% | 14,664 | $1.1M | Add +0.5% |
| ENB Enbridge Inc. | 0.57% | 31,040 | $1.1M | Add +5.6% |
| USFR Wisdomtree Floating Rate Tre | 0.57% | 21,921 | $1.1M | Add +20.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.55% | 10,729 | $1.1M | Add +2.2% |
| SPAB SS SPDR P Agg Bond ETF | 0.55% | 42,399 | $1.1M | Add +23.6% |
| SMMD iShares Russell 2500 ETF | 0.55% | 16,930 | $1.1M | Add +15.3% |
| TSLA Tesla Inc. | 0.54% | 5,285 | $1.0M | Add +1.4% |
| CVS CVS Health Corp. | 0.54% | 17,610 | $1.0M | Add +20.3% |
| ADSK Autodesk Inc. | 0.53% | 4,157 | $1.0M | Add +91.3% |
| CHKP Check Point Software Tech | 0.51% | 5,988 | $988K | Add +16.9% |
| PDI PIMCO Dynamic Income Fund | 0.50% | 51,728 | $973K | Add +6.9% |
| FREL Fidelity MSCI RL Est Indx | 0.49% | 37,680 | $955K | Add +21.2% |
| CRM Salesforce Inc. | 0.48% | 3,589 | $923K | Reduce -14.1% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.47% | 12,499 | $912K | Add +22.6% |
| ADI Analog Devices Inc. | 0.47% | 3,994 | $911K | Add +16.3% |
| COR Cencora Inc. | 0.47% | 4,031 | $908K | Add +6.3% |
| LMT Lockheed Martin Corp. | 0.46% | 1,911 | $893K | Add +6.2% |
| UL Unilever PLC | 0.45% | 15,879 | $873K | Add +18.9% |
| WM Waste Management Inc. | 0.43% | 3,914 | $835K | Reduce -3.8% |
| SMLV SS SPDR US SC Low Vol Idx | 0.43% | 7,586 | $835K | Add +4.8% |
| DEO Diageo PLC-Sponsored ADR | 0.43% | 6,566 | $828K | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.42% | 1,507 | $820K | Reduce -0.7% |
| SHAG Wsdmtree YLD En US St Agg | 0.42% | 17,472 | $820K | Add +15.1% |
| NVS Novartis AG-Sponsored ADR | 0.42% | 7,658 | $815K | Add +32.1% |
| BDX Becton Dickinson and Co. | 0.42% | 3,444 | $805K | Add +19.1% |
| ECL Ecolab Inc. | 0.42% | 3,373 | $803K | Add +1.6% |
| DDWM Wisdomtree DY Inter Eq FD-US | 0.41% | 23,172 | $789K | Add +21.1% |
| ESGD iShares Trust iShares ESG Aw | 0.40% | 9,939 | $783K | Add +22.9% |
| CAH Cardinal Health Inc. | 0.40% | 7,934 | $780K | Add +5.0% |
| LYG Lloyds Banking Group PLC-ADR | 0.40% | 282,252 | $771K | Add +68.1% |
| JNJ Johnson & Johnson | 0.39% | 5,181 | $757K | Add +7.8% |
| TFC Truist Financial Corp. | 0.39% | 19,489 | $757K | Add +84.6% |
| WMB Williams Cos Inc. | 0.38% | 17,241 | $733K | Reduce -1.8% |
| SILA Sila Realty Trust Inc. | 0.36% | 32,498 | $688K | New |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.36% | 17,274 | $687K | Add +10.4% |
| ADP Automatic Data Processing | 0.35% | 2,874 | $686K | Add +0.6% |
| FXO First Trust Financial Alphad | 0.35% | 14,737 | $682K | Add +0.8% |
Portfolio Sells Q1 2024 → Q2 2024
| LGLV SPDR US LC Low Vol Idx | Reduce -5.6% | 2.27% | −0.38 |
| SCHW Schwab (charles) Corp. | Reduce -19.5% | 1.14% | −0.36 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -14.8% | 1.06% | −0.30 |
| CRM Salesforce Inc. | Reduce -14.1% | 0.48% | −0.23 |
| TXN Texas Instruments Inc. | Reduce -22.9% | 0.88% | −0.22 |
| WFC Wells Fargo & Co. | Reduce -10.1% | 1.08% | −0.19 |
| QYLD Global X Nasd 100 Cov Call | Reduce -2.4% | 1.24% | −0.15 |
| JPM JPMorgan Chase & Co. | Reduce -4.2% | 1.24% | −0.15 |
| DIVO Amplify CWP Enhan Divid ETF | Reduce -6.0% | 0.94% | −0.15 |
| BND Vanguard Total Bond Market | Sold out | 0.00% | −0.13 |
| MAR Marriott International Class A | Reduce -0.4% | 0.79% | −0.11 |
| PAGP Plains GP Holdings LP | Reduce -4.7% | 1.00% | −0.10 |
| RTX RTX Corp. | Reduce -6.3% | 0.79% | −0.10 |
| UNH Unitedhealth Group Inc. | Reduce -18.3% | 0.33% | −0.10 |
| PFF iShares Preferred & Income S | Reduce -27.8% | 0.17% | −0.09 |
| APD Air Products & Chemicals Inc. | Reduce -17.3% | 0.35% | −0.08 |
| ICSH iShares Ultra Short Duration | Reduce -25.1% | 0.17% | −0.08 |
| PFFD Global X US Preferred ETF | Reduce -23.9% | 0.15% | −0.07 |
| ANGL Vaneck Fallen Angel High YLD | Reduce -23.3% | 0.14% | −0.06 |
| VYM Vanguard High DVD Yield ETF | Reduce -26.0% | 0.13% | −0.06 |
| GOOG Alphabet Inc. Class C | Reduce -12.3% | 2.48% | −0.06 |
| NI Nisource Inc. | Reduce -2.5% | 0.88% | −0.06 |
| WM Waste Management Inc. | Reduce -3.8% | 0.43% | −0.05 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.8% | 0.61% | −0.04 |
| SO The Southern Co. | Reduce -3.3% | 0.90% | −0.03 |
| SHEL Shell PLC-ADR | Reduce -2.5% | 0.88% | −0.03 |
| CAT Caterpillar Inc. | Reduce -0.9% | 0.13% | −0.03 |
| LAMR Lamar Advertising Co. Class A | Reduce -0.8% | 0.28% | −0.03 |
| EMB iShares JP Morgan Usd Emergi | Reduce -4.8% | 0.14% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.7% | 0.42% | −0.02 |
| LLY Eli Lilly & Co. | Reduce -7.9% | 1.10% | −0.01 |
| XAR SS SPDR S&P Aerospace Def | Reduce -0.1% | 0.11% | −0.01 |
| SOXX iShares Semiconductor ETF | Reduce -5.1% | 0.19% | −0.01 |
| WMB Williams Cos Inc. | Reduce -1.8% | 0.38% | −0.00 |
| QCOM Qualcomm Inc. | Reduce -7.8% | 0.59% | +0.00 |
| SMH Vaneck Semiconductor ETF | Reduce -2.8% | 0.13% | +0.01 |
| GOOGL Alphabet Inc. Class A | Reduce -5.7% | 0.12% | +0.01 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -9.3% | 0.80% | +0.05 |
Portfolio Buys Q1 2024 → Q2 2024
| DEO Diageo PLC-Sponsored ADR | New | 0.43% | +0.43 |
| SILA Sila Realty Trust Inc. | New | 0.36% | +0.36 |
| KMX Carmax Inc. | Add +72.1% | 0.94% | +0.24 |
| NVDA Nvidia Corp. | Add +1.3% | 1.07% | +0.24 |
| BKNG Booking Holdings Inc. | Add +14.9% | 1.66% | +0.23 |
| ORCL Oracle Corp. | Add +21.6% | 1.04% | +0.22 |
| ADBE Adobe Inc. | Add +35.8% | 0.78% | +0.22 |
| ADSK Autodesk Inc. | Add +91.3% | 0.53% | +0.22 |
| TFC Truist Financial Corp. | Add +84.6% | 0.39% | +0.16 |
| LYG Lloyds Banking Group PLC-ADR | Add +68.1% | 0.40% | +0.16 |
| META Meta Platforms Inc. Class A | Add +14.7% | 1.66% | +0.15 |
| PM Philip Morris International | Add +22.4% | 0.72% | +0.14 |
| AAPL Apple Inc. | Add +1.7% | 1.06% | +0.14 |
| LCTU iShares U.S. Carbon Transiti | New | 0.12% | +0.12 |
| XLY SS Consumer Disc Select Sect | New | 0.11% | +0.11 |
| VEU Vanguard Ftse All-World Ex-U | New | 0.11% | +0.11 |
| PANW Palo Alto Networks Inc. | New | 0.11% | +0.11 |
| NVS Novartis AG-Sponsored ADR | Add +32.1% | 0.42% | +0.11 |
| BIV Vanguard Intermediate-Term B | New | 0.11% | +0.11 |
| FBT First Trust Nyse Arca Biotec | New | 0.11% | +0.11 |
| HD Home Depot Inc. | New | 0.10% | +0.10 |
| VEEV Veeva Systems Inc. Class A | Add +108.8% | 0.29% | +0.10 |
| ADI Analog Devices Inc. | Add +16.3% | 0.47% | +0.09 |
| CMCSA Comcast Corp. Class A | Add +39.1% | 0.61% | +0.09 |
| VZ Verizon Communications Inc. | Add +17.9% | 1.22% | +0.08 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Add +8.2% | 1.53% | +0.08 |
| UL Unilever PLC | Add +18.9% | 0.45% | +0.08 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +16.6% | 1.73% | +0.07 |
| QQQ Invesco QQQ Trust Series 1 | Add +6.7% | 1.10% | +0.07 |
| SPAB SS SPDR P Agg Bond ETF | Add +23.6% | 0.55% | +0.07 |
| ELV Elevance Health Inc. | Add +11.2% | 0.93% | +0.06 |
| SPHQ Invesco S&P 500 Quality ETF | Add +13.0% | 0.67% | +0.06 |
| XOM Exxon Mobil Corp. | Add +16.1% | 1.00% | +0.06 |
| USFR Wisdomtree Floating Rate Tre | Add +20.4% | 0.57% | +0.06 |
| MDT Medtronic PLC | Add +49.0% | 0.28% | +0.06 |
| ESGU iShares ESG Aware MSCI USA | Add +9.3% | 1.17% | +0.05 |
| VGT Vanguard Info Tech ETF | Add +4.3% | 0.84% | +0.05 |
| IFF Intl Flavors & Fragrances | Add +15.0% | 0.32% | +0.05 |
| ESGD iShares Trust iShares ESG Aw | Add +22.9% | 0.40% | +0.04 |
| MCK McKesson Corp. | Add +15.8% | 0.30% | +0.04 |
| DDWM Wisdomtree DY Inter Eq FD-US | Add +21.1% | 0.41% | +0.04 |
| CHKP Check Point Software Tech | Add +16.9% | 0.51% | +0.04 |
| FREL Fidelity MSCI RL Est Indx | Add +21.2% | 0.49% | +0.04 |
| MDYV SS SPDR S&P 400 MC Val ETF | Add +22.6% | 0.47% | +0.04 |
| AMGN Amgen Inc. | Add +9.3% | 0.35% | +0.04 |
| BNY Bank of New York Mellon Corp. | Add +17.4% | 0.30% | +0.03 |
| AMZN Amazon.com Inc. | Add +2.7% | 1.96% | +0.03 |
| SNY Sanofi-ADR | Add +13.8% | 0.68% | +0.03 |
| NXDT Nexpoint Diversified Real Es | New | 0.03% | +0.03 |
| TSLA Tesla Inc. | Add +1.4% | 0.54% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 168 | $323.5M | DGRO, FALN, LGLV, GOOG, MSFT |
| Q1 2026 | 166 | $293.4M | DGRO, FALN, VZ, LGLV, MSFT |
| Q4 2025Amended | 168 | $286.6M | DGRO, GOOG, FALN, MSFT, LGLV |
| Q3 2025 | 166 | $272.3M | DGRO, MSFT, FALN, GOOG, LGLV |
| Q2 2025 | 164 | $253.0M | DGRO, MSFT, META, FALN, LGLV |
| Q1 2025 | 160 | $228.8M | DGRO, BRK.B, LGLV, FALN, MSFT |
| Q4 2024 | 159 | $217.6M | DGRO, GOOG, MSFT, LGLV, AMZN |
| Q3 2024 | 164 | $215.2M | DGRO, MSFT, LGLV, GOOG, META |
| Q2 2024 | 164 | $193.4M | DGRO, GOOG, MSFT, LGLV, FALN |
| Q1 2024 | 155 | $178.8M | DGRO, LGLV, GOOG, MSFT, FALN |