Key Financial Inc
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 24, 2026), Key Financial Inc reported 1,353 stock positions worth $610.6 million. Its top holding was Apple (AAPL) at 4.9% of the portfolio, followed by Wisdomtree TR DVLP Intnl-Usd (DOL, 3.7%) and Wisdmtree GB Ex-US QL GR-Usd (DNL, 3.4%). Compared with Q1 2026, it opened 67 new positions, sold out of 109, added to 157 and reduced 250. The biggest buy was a new position in Doubleline Mortgage ETF (DMBS) and the biggest sale Caterpillar (CAT, shares −74%).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $610.6M (Q2 2026)
- SEC Filing
- 0001420506-26-001284 ↗ filed Jul 24, 2026
Holdings Value
Holdings 1,353 stocks · $610.6M
| AAPL Apple Inc. | 4.87% | 102,793 | $29.7M | Reduce -0.7% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.73% | 306,315 | $22.8M | Reduce -4.7% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 3.42% | 452,268 | $20.9M | Reduce -2.3% |
| EES Wisdomtree US Smallcap Fund | 3.26% | 293,975 | $19.9M | Add +2.1% |
| SLYV SS SPDR S&P 600 SC Val ETF | 3.23% | 180,724 | $19.7M | Reduce -1.3% |
| GOVT iShares US Treasury Bond ETF | 3.21% | 861,313 | $19.6M | Add +11.4% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.41% | 402,453 | $14.7M | Reduce -1.9% |
| EFG iShares MSCI Eafe Growth ETF | 2.04% | 100,190 | $12.5M | Add +11.3% |
| MSFT Microsoft Corp. | 1.77% | 28,910 | $10.8M | Add +0.8% |
| FICS FT International Dev Cap STR | 1.70% | 248,600 | $10.4M | Reduce -0.4% |
| XOM Exxon Mobil Corp. | 1.63% | 72,706 | $9.9M | Add +53.5% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.57% | 80,325 | $9.6M | Reduce -3.4% |
| DLN Wisdomtree US Largecap Divid | 1.51% | 96,015 | $9.2M | Add +0.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.51% | 152,069 | $9.2M | Add +0.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.47% | 75,509 | $9.0M | Reduce -8.5% |
| JIG JPMorgan International Growt | 1.47% | 102,869 | $9.0M | Add +1.0% |
| BSMR Invesco Bulletshares 2027 MB | 1.42% | 367,608 | $8.7M | Add +7.5% |
| AVGO Broadcom Inc. | 1.20% | 19,437 | $7.3M | Reduce -5.1% |
| FPEI First Trust Institutional PR | 1.16% | 368,269 | $7.1M | Reduce -6.9% |
| BSMQ Invesco Bulletshares 2026 MB | 1.13% | 292,767 | $6.9M | Add +51.2% |
| NVDA Nvidia Corp. | 1.08% | 32,934 | $6.6M | Reduce -2.2% |
| SPTI SS SPDR P Int Term TSY ETF | 1.07% | 229,094 | $6.5M | Reduce -3.6% |
| JNJ Johnson & Johnson | 1.04% | 25,096 | $6.4M | Reduce -3.0% |
| DES Wisdomtree US Smallcap Divid | 1.04% | 155,418 | $6.3M | Reduce -2.1% |
| AMZN Amazon.com Inc. | 1.03% | 26,321 | $6.3M | Reduce -4.7% |
| GOOGL Alphabet Inc. Class A | 1.00% | 17,109 | $6.1M | Reduce -1.5% |
| SPTS SS SPDR P St Term TSY ETF | 0.99% | 208,130 | $6.0M | Reduce -0.2% |
| JPM JPMorgan Chase & Co. | 0.95% | 17,667 | $5.8M | Reduce -19.9% |
| EFV iShares MSCI Eafe Value ETF | 0.84% | 67,082 | $5.1M | Add +14.5% |
| IWF iShares Russell 1000 Growth | 0.83% | 40,700 | $5.1M | Reduce -2.3% |
| SPEM State Street SP PTF Em ETF | 0.83% | 97,507 | $5.0M | Add +0.4% |
| EFAD Proshares Eafe DVD Growers | 0.77% | 109,687 | $4.7M | Add +18.4% |
| DWM Wisdomtree International Equ | 0.75% | 62,725 | $4.6M | Reduce -1.7% |
| QGRO American Century US Quality | 0.71% | 36,956 | $4.4M | Add +27.9% |
| ABBV Abbvie Inc. | 0.68% | 16,434 | $4.1M | Reduce -0.7% |
| DMBS Doubleline Mortgage ETF | 0.62% | 76,610 | $3.8M | New |
| IVW iShares S&P 500 Growth ETF | 0.57% | 25,498 | $3.5M | Reduce -0.1% |
| BSCQ Invesco Bulletshares 2026 CB | 0.49% | 154,429 | $3.0M | Reduce -13.0% |
| JPST JPMorgan Ultra-Short Income | 0.49% | 58,569 | $3.0M | Add +129.1% |
| MRK Merck & Co. Inc. | 0.48% | 22,676 | $2.9M | Reduce -10.1% |
| IVV iShares Core S&P 500 ETF | 0.47% | 3,869 | $2.9M | Add +0.0% |
| GOOG Alphabet Inc. Class C | 0.47% | 8,143 | $2.9M | Add +6.0% |
| CI The Cigna Group | 0.47% | 10,359 | $2.9M | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.47% | 33,068 | $2.8M | Reduce -0.3% |
| BSMS Invesco Bulletshares 2028 MB | 0.42% | 110,601 | $2.6M | Reduce -24.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.42% | 5,121 | $2.6M | Add +0.8% |
| ISCG iShares Morningstar Small-Ca | 0.39% | 36,255 | $2.4M | Reduce -0.6% |
| STBA S & T Bancorp Inc. | 0.39% | 48,205 | $2.4M | Reduce -3.8% |
| BSCR Invesco Bulletshares 2027 CB | 0.37% | 114,395 | $2.2M | Reduce -16.2% |
| VOO Vanguard S&P 500 ETF | 0.37% | 3,250 | $2.2M | Add +0.9% |
| MCD McDonald's Corp. | 0.36% | 8,026 | $2.2M | Reduce -0.9% |
| PG The Procter & Gamble Co. | 0.34% | 14,324 | $2.1M | Reduce -12.0% |
| ORCL Oracle Corp. | 0.34% | 14,220 | $2.1M | Add +0.1% |
| PLTR Palantir Technologies Inc. Class A | 0.34% | 17,849 | $2.1M | Reduce -9.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.34% | 9,440 | $2.1M | No change |
| ILCG iShares Morningstar Growth E | 0.32% | 16,690 | $2.0M | Add +11.0% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.32% | 28,563 | $1.9M | Reduce -3.2% |
| VGT Vanguard Info Tech ETF | 0.31% | 15,992 | $1.9M | No change |
| ADP Automatic Data Processing | 0.31% | 8,481 | $1.9M | Reduce -21.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.31% | 2,544 | $1.9M | Reduce -0.9% |
| BSMT Invesco Bulletshares 2029 MB | 0.30% | 79,698 | $1.8M | Reduce -28.1% |
| IWD iShares Russell 1000 Value E | 0.30% | 7,512 | $1.8M | Reduce -2.0% |
| BSMU Invesco Bulletshares 2030 MB | 0.29% | 81,108 | $1.8M | Reduce -28.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.28% | 4,579 | $1.7M | No change |
| ABT Abbott Laboratories | 0.28% | 18,615 | $1.7M | Reduce -1.4% |
| BSCS Invesco Bulletshares 2028 CB | 0.27% | 81,927 | $1.7M | Reduce -22.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.27% | 2,207 | $1.6M | Add +0.1% |
| DTD Wisdomtree US Total Dividend | 0.27% | 17,587 | $1.6M | Add +4.2% |
| HELO JPMorgan Hedged Equity ETF | 0.27% | 24,214 | $1.6M | Add +58.3% |
| GE General Electric filed as GE AEROSPACE | 0.27% | 4,353 | $1.6M | Add +9.0% |
| TSLA Tesla Inc. | 0.27% | 3,849 | $1.6M | Reduce -3.8% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.26% | 4,641 | $1.6M | No change |
| IWB iShares Russell 1000 ETF | 0.26% | 3,880 | $1.6M | Add +6.2% |
| SPHQ Invesco S&P 500 Quality ETF | 0.26% | 17,605 | $1.6M | Add +6.1% |
| VEA Vanguard Ftse Developed ETF | 0.26% | 22,213 | $1.6M | Add +0.4% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.25% | 26,496 | $1.5M | Reduce -0.3% |
| BSMV Invesco Bulletshares 2031 MB | 0.25% | 71,944 | $1.5M | Reduce -31.9% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.25% | 2 | $1.5M | No change |
| RWL Invesco S&P 500 Revenue ETF | 0.24% | 11,530 | $1.5M | Add +31.3% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.24% | 13,098 | $1.5M | Reduce -17.3% |
| BSJQ Invesco Bulletshares 2026 HY | 0.24% | 63,641 | $1.5M | Reduce -1.2% |
| CVX Chevron Corp. | 0.24% | 8,792 | $1.5M | Reduce -10.2% |
| CSCO Cisco Systems Inc. | 0.24% | 12,299 | $1.4M | Reduce -35.4% |
| GLW Corning Inc. | 0.24% | 5,653 | $1.4M | No change |
| ICVT iShares Convertible Bond ETF | 0.23% | 11,328 | $1.4M | No change |
| VYM Vanguard High DVD Yield ETF | 0.23% | 8,710 | $1.4M | No change |
| MPC Marathon Petroleum Corp. | 0.23% | 5,378 | $1.4M | No change |
| BSMW Invesco Bulletshares 2032 MB | 0.23% | 54,685 | $1.4M | Add +10.7% |
| KO The Coca-Cola Co. | 0.22% | 16,899 | $1.4M | Reduce -22.6% |
| AMD Advanced Micro Devices | 0.22% | 2,358 | $1.4M | Reduce -3.9% |
| PEP Pepsico Inc. | 0.22% | 9,888 | $1.3M | Reduce -0.4% |
| GEV GE Vernova Inc. | 0.21% | 1,075 | $1.3M | Add +9.7% |
| PFE Pfizer Inc. | 0.21% | 52,416 | $1.3M | Reduce -13.2% |
| IWM iShares Russell 2000 ETF | 0.20% | 4,159 | $1.2M | Reduce -2.8% |
| IJT iShares S&P Small-Cap 600 GR | 0.20% | 6,896 | $1.2M | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.20% | 8,106 | $1.2M | Add +0.3% |
| UNH Unitedhealth Group Inc. | 0.20% | 2,946 | $1.2M | Reduce -0.9% |
| PXF Invesco Rafi Developed Marke | 0.19% | 15,726 | $1.2M | Add +0.5% |
| MRBK Meridian Corp. | 0.19% | 59,366 | $1.2M | No change |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.19% | 23,577 | $1.2M | Add +1.4% |
Other holdings (3): bonds, preferreds, convertibles and warrants · $5K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| RITHM PROPERTY TRUST (RPT V9.875 PERP) | 9.875 FXD-FLT C | 200 | $5K | New |
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $320 | No change |
| COHEN & STEERS QUALITY-R | RIGHT 07/15/2026 | 3 | $0 | No change |
Total filed on the 13F, all lines: $610.6M.
Portfolio Sells Q1 2026 → Q2 2026
| CAT Caterpillar Inc. | Reduce -74.4% | 0.12% | −0.22 |
| JPM JPMorgan Chase & Co. | Reduce -19.9% | 0.95% | −0.21 |
| IDCC Interdigital Inc. | Reduce -77.8% | 0.05% | −0.20 |
| BSMS Invesco Bulletshares 2028 MB | Reduce -24.6% | 0.42% | −0.19 |
| FPEI First Trust Institutional PR | Reduce -6.9% | 1.16% | −0.17 |
| PLTR Palantir Technologies Inc. Class A | Reduce -9.8% | 0.34% | −0.17 |
| SBS Cia Saneamento Basico DE-ADR | Reduce -91.3% | 0.01% | −0.16 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Reduce -4.7% | 3.73% | −0.16 |
| BSMT Invesco Bulletshares 2029 MB | Reduce -28.1% | 0.30% | −0.15 |
| BSMU Invesco Bulletshares 2030 MB | Reduce -28.8% | 0.29% | −0.15 |
| SPTI SS SPDR P Int Term TSY ETF | Reduce -3.6% | 1.07% | −0.15 |
| BSMV Invesco Bulletshares 2031 MB | Reduce -31.9% | 0.25% | −0.15 |
| BSCQ Invesco Bulletshares 2026 CB | Reduce -13.0% | 0.49% | −0.12 |
| CVX Chevron Corp. | Reduce -10.2% | 0.24% | −0.12 |
| VCIT Vanguard Int-Term Corporate | Sold out | 0.00% | −0.11 |
| VZ Verizon Communications Inc. | Reduce -22.0% | 0.17% | −0.11 |
| BSCS Invesco Bulletshares 2028 CB | Reduce -22.2% | 0.27% | −0.11 |
| BSCR Invesco Bulletshares 2027 CB | Reduce -16.2% | 0.37% | −0.11 |
| BSCU Invesco Bulletshares 2030 CB | Reduce -70.9% | 0.04% | −0.11 |
| LMT Lockheed Martin Corp. | Reduce -53.6% | 0.06% | −0.10 |
| PFE Pfizer Inc. | Reduce -13.2% | 0.21% | −0.10 |
| T AT&T Inc. | Reduce -35.1% | 0.07% | −0.09 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -0.2% | 0.99% | −0.09 |
| MCD McDonald's Corp. | Reduce -0.9% | 0.36% | −0.09 |
| PNW Pinnacle West Capital | Sold out | 0.00% | −0.09 |
| FELG Fidelity Enh LRG Cap GWTH | Reduce -57.7% | 0.07% | −0.09 |
| BSCT Invesco Bulletshares 2029 CB | Reduce -36.3% | 0.12% | −0.08 |
| JNJ Johnson & Johnson | Reduce -3.0% | 1.04% | −0.08 |
| ACN Accenture PLC Class A | Reduce -87.5% | 0.01% | −0.08 |
| ADP Automatic Data Processing | Reduce -21.3% | 0.31% | −0.08 |
| PG The Procter & Gamble Co. | Reduce -12.0% | 0.34% | −0.07 |
| IEF iShares 7-10 Year Treasury B | Sold out | 0.00% | −0.07 |
| KO The Coca-Cola Co. | Reduce -22.6% | 0.22% | −0.07 |
| ABT Abbott Laboratories | Reduce -1.4% | 0.28% | −0.07 |
| MRK Merck & Co. Inc. | Reduce -10.1% | 0.48% | −0.06 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -1.9% | 2.41% | −0.06 |
| FFIV F5 Inc. | Reduce -99.5% | 0.00% | −0.06 |
| PEP Pepsico Inc. | Reduce -0.4% | 0.22% | −0.06 |
| BLK BlackRock Inc. | Reduce -50.5% | 0.04% | −0.05 |
| BAC Bank of America Corp. | Reduce -35.0% | 0.11% | −0.05 |
| WTRG Essential Utilities Inc. | Reduce -14.2% | 0.14% | −0.04 |
| JMST JPM Ultra-Short Muni Income | Reduce -28.0% | 0.09% | −0.04 |
| DWM Wisdomtree International Equ | Reduce -1.7% | 0.75% | −0.04 |
| BND Vanguard Total Bond Market | Reduce -95.6% | 0.00% | −0.04 |
| TLT iShares 20+ Year Treasury BD | Sold out | 0.00% | −0.04 |
| CRM Salesforce Inc. | Reduce -1.4% | 0.12% | −0.04 |
| FICS FT International Dev Cap STR | Reduce -0.4% | 1.70% | −0.03 |
| GIS General Mills Inc. | Reduce -61.0% | 0.02% | −0.03 |
| GLD SPDR Gold Shares | Reduce -27.5% | 0.04% | −0.03 |
| CEG Constellation Energy | Reduce -0.2% | 0.13% | −0.03 |
Portfolio Buys Q1 2026 → Q2 2026
| DMBS Doubleline Mortgage ETF | New | 0.62% | +0.62 |
| BSMQ Invesco Bulletshares 2026 MB | Add +51.2% | 1.13% | +0.31 |
| EES Wisdomtree US Smallcap Fund | Add +2.1% | 3.26% | +0.29 |
| EFG iShares MSCI Eafe Growth ETF | Add +11.3% | 2.04% | +0.26 |
| JPST JPMorgan Ultra-Short Income | Add +129.1% | 0.49% | +0.25 |
| XOM Exxon Mobil Corp. | Add +53.5% | 1.63% | +0.20 |
| QGRO American Century US Quality | Add +27.9% | 0.71% | +0.17 |
| JIG JPMorgan International Growt | Add +1.0% | 1.47% | +0.12 |
| EFAD Proshares Eafe DVD Growers | Add +18.4% | 0.77% | +0.09 |
| HELO JPMorgan Hedged Equity ETF | Add +58.3% | 0.27% | +0.09 |
| PXH Inves Rafi Emer MRKT-Usd Inc. | Add +255.2% | 0.12% | +0.08 |
| INTC Intel Corp. | Add +1.9% | 0.12% | +0.08 |
| GOOG Alphabet Inc. Class C | Add +6.0% | 0.47% | +0.08 |
| EFV iShares MSCI Eafe Value ETF | Add +14.5% | 0.84% | +0.07 |
| GE General Electric | Add +9.0% | 0.27% | +0.06 |
| ILCG iShares Morningstar Growth E | Add +11.0% | 0.32% | +0.06 |
| RWL Invesco S&P 500 Revenue ETF | Add +31.3% | 0.24% | +0.06 |
| GOVT iShares US Treasury Bond ETF | Add +11.4% | 3.21% | +0.06 |
| GEV GE Vernova Inc. | Add +9.7% | 0.21% | +0.05 |
| GS Goldman Sachs Group Inc. | Add +72.0% | 0.10% | +0.05 |
| JSML Janus Hender SM Cap GRW Alph | Add +27.2% | 0.13% | +0.04 |
| BA The Boeing Co. | Add +123.5% | 0.07% | +0.04 |
| SPHQ Invesco S&P 500 Quality ETF | Add +6.1% | 0.26% | +0.04 |
| FEGE First Eagle GL Equity ETF | New | 0.03% | +0.03 |
| CSPF C&S Pref & Income Active ETF | Add +50.9% | 0.12% | +0.03 |
| BKIE BNY Mellon Intl Eqty ETF | Add +309.9% | 0.05% | +0.03 |
| BOND PIMCO Active Bond Exchange-T | New | 0.03% | +0.03 |
| CGGE Cap Group Global Eq | New | 0.03% | +0.03 |
| VWO Vanguard Ftse Emerging Marke | Add +20.3% | 0.16% | +0.03 |
| LLY Eli Lilly & Co. | Add +1.2% | 0.16% | +0.03 |
| IWB iShares Russell 1000 ETF | Add +6.2% | 0.26% | +0.03 |
| JCPB JPMorgan Core Plus Bond ETF | New | 0.03% | +0.03 |
| IVV iShares Core S&P 500 ETF | Add +0.0% | 0.47% | +0.02 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +2.8% | 0.19% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +0.9% | 0.37% | +0.02 |
| IBMQ iShares Ibonds Dec 2028 Muni | New | 0.02% | +0.02 |
| IBMP iShares Ibonds Dec 2027 Term | New | 0.02% | +0.02 |
| C Citigroup Inc. | Add +7.7% | 0.10% | +0.02 |
| XSOE Wisdmtree Emerg MKT Ex-St Ow | Add +13.6% | 0.08% | +0.02 |
| IBTL iShares Ibonds Dec 2031 Term | New | 0.02% | +0.02 |
| IBTK iShares Ibonds Dec 2030 Trea | New | 0.02% | +0.02 |
| IBTJ iShares Ibonds Dec 2029 Term | New | 0.02% | +0.02 |
| IBTI iShares Ibonds Dec 2028 Term | New | 0.02% | +0.02 |
| IBTH iShares Ibonds Dec 2027 Term | New | 0.02% | +0.02 |
| IJR iShares Core S&P Small-Cap E | Add +2.5% | 0.16% | +0.02 |
| BGC BGC Group Inc. Class A | New | 0.02% | +0.02 |
| MRVL Marvell Technology Inc. | Add +2.0% | 0.03% | +0.02 |
| IBMO iShares Ibonds Dec 2026 Term | New | 0.02% | +0.02 |
| SPEM State Street SP PTF Em ETF | Add +0.4% | 0.83% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.1% | 0.27% | +0.01 |
Notes & Other Activity Q1 2026 → Q2 2026
| RITHM PROPERTY TRUST (RPT V9.875 PERP) | 9.875 FXD-FLT C | New | 200 | $5K |
| GABELLI EQUITY TRUST-RT | RIGHT 04/14/2026 | Sold out | 100 | $1before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |