Key Financial Inc
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 5, 2025), Key Financial Inc reported 1,436 stock positions worth $496.9 million. Its top holding was Apple (AAPL) at 4.1% of the portfolio, followed by Wisdomtree TR DVLP Intnl-Usd (DOL, 3.8%) and Wisdmtree GB Ex-US QL GR-Usd (DNL, 3.5%). Compared with Q1 2025, it opened 102 new positions, sold out of 47, added to 166 and reduced 156. The biggest buy was a new position in Cigna (CI) and the biggest sale Wisdomtree US Smallcap Fund (EES, shares −19%).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $496.9M (Q2 2025)
- SEC Filing
- 0001420506-25-001702 ↗ filed Aug 5, 2025
Holdings Value
Holdings 1,436 stocks · $496.9M
| AAPL Apple Inc. | 4.09% | 99,061 | $20.3M | Add +1.6% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.85% | 321,079 | $19.1M | Add +5.6% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 3.51% | 432,721 | $17.4M | Reduce -0.1% |
| SLYV SS SPDR S&P 600 SC Val ETF | 3.02% | 187,926 | $15.0M | Add +18.4% |
| MSFT Microsoft Corp. | 2.85% | 28,453 | $14.2M | Reduce -0.1% |
| GOVT iShares US Treasury Bond ETF | 2.81% | 608,341 | $14.0M | Add +1.0% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.64% | 412,741 | $13.1M | Reduce -0.4% |
| EES Wisdomtree US Smallcap Fund | 2.62% | 255,510 | $13.0M | Reduce -19.4% |
| EFG iShares MSCI Eafe Growth ETF | 1.84% | 81,672 | $9.1M | Reduce -2.0% |
| FICS FT International Dev Cap STR | 1.77% | 223,002 | $8.8M | Add +16.0% |
| DLN Wisdomtree US Largecap Divid | 1.65% | 99,949 | $8.2M | Add +3.2% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.62% | 153,644 | $8.0M | Add +8.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.60% | 83,466 | $8.0M | Add +1.0% |
| FPEI First Trust Institutional PR | 1.54% | 403,869 | $7.7M | Reduce -4.8% |
| JIG JPMorgan International Growt | 1.42% | 98,344 | $7.0M | Add +0.0% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.41% | 79,176 | $7.0M | Reduce -6.8% |
| JPM JPMorgan Chase & Co. | 1.36% | 23,233 | $6.7M | Reduce -0.1% |
| SPTI SS SPDR P Int Term TSY ETF | 1.35% | 232,670 | $6.7M | Reduce -2.9% |
| BSMR Invesco Bulletshares 2027 MB | 1.34% | 283,788 | $6.7M | No change |
| SPTS SS SPDR P St Term TSY ETF | 1.30% | 221,237 | $6.5M | Reduce -4.1% |
| AMZN Amazon.com Inc. | 1.14% | 25,906 | $5.7M | Reduce -0.2% |
| AVGO Broadcom Inc. | 1.11% | 19,988 | $5.5M | Add +0.4% |
| DES Wisdomtree US Smallcap Divid | 1.07% | 167,354 | $5.3M | Reduce -5.9% |
| XOM Exxon Mobil Corp. | 1.07% | 49,110 | $5.3M | Reduce -0.3% |
| NVDA Nvidia Corp. | 1.04% | 32,734 | $5.2M | Reduce -0.1% |
| IWF iShares Russell 1000 Growth | 0.91% | 10,606 | $4.5M | Add +0.4% |
| BSMS Invesco Bulletshares 2028 MB | 0.82% | 176,214 | $4.1M | No change |
| SPEM State Street SP PTF Em ETF | 0.79% | 92,229 | $3.9M | Reduce -9.3% |
| JNJ Johnson & Johnson | 0.75% | 24,527 | $3.7M | Reduce -9.6% |
| CI The Cigna Group | 0.71% | 10,748 | $3.6M | New |
| BSMP Invesco Bulletshares 2025 MB | 0.69% | 140,705 | $3.5M | Add +7.7% |
| DWM Wisdomtree International Equ | 0.69% | 53,606 | $3.4M | Reduce -1.3% |
| ADP Automatic Data Processing | 0.65% | 10,528 | $3.2M | No change |
| EFV iShares MSCI Eafe Value ETF | 0.64% | 50,066 | $3.2M | Add +0.7% |
| ABBV Abbvie Inc. | 0.60% | 16,000 | $3.0M | Reduce -0.2% |
| PLTR Palantir Technologies Inc. Class A | 0.59% | 21,683 | $3.0M | Add +0.5% |
| GOOGL Alphabet Inc. Class A | 0.59% | 16,724 | $2.9M | Reduce -0.6% |
| IVW iShares S&P 500 Growth ETF | 0.58% | 26,097 | $2.9M | No change |
| PG The Procter & Gamble Co. | 0.56% | 17,352 | $2.8M | Reduce -2.0% |
| BSMT Invesco Bulletshares 2029 MB | 0.53% | 116,532 | $2.6M | No change |
| ABT Abbott Laboratories | 0.51% | 18,794 | $2.6M | Add +0.0% |
| BSMU Invesco Bulletshares 2030 MB | 0.51% | 118,800 | $2.6M | No change |
| BSMV Invesco Bulletshares 2031 MB | 0.50% | 121,289 | $2.5M | Add +0.8% |
| BSMQ Invesco Bulletshares 2026 MB | 0.49% | 104,371 | $2.5M | Add +6.3% |
| IVV iShares Core S&P 500 ETF | 0.49% | 3,885 | $2.4M | No change |
| MCD McDonald's Corp. | 0.47% | 8,017 | $2.3M | Reduce -0.1% |
| STBA S & T Bancorp Inc. | 0.44% | 58,142 | $2.2M | Reduce -4.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.44% | 4,524 | $2.2M | Add +2.6% |
| EFAD Proshares Eafe DVD Growers | 0.41% | 47,552 | $2.0M | Add +67.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.40% | 4,542 | $2.0M | Reduce -0.8% |
| MRK Merck & Co. Inc. | 0.39% | 24,436 | $1.9M | Reduce -1.6% |
| BSCP Invesco Bulletshares 2025 CB | 0.38% | 90,253 | $1.9M | Add +2.8% |
| QGRO American Century US Quality | 0.37% | 17,057 | $1.9M | Add +55.7% |
| BSCQ Invesco Bulletshares 2026 CB | 0.37% | 94,418 | $1.8M | No change |
| BX Blackstone Inc. | 0.36% | 12,109 | $1.8M | New |
| ORCL Oracle Corp. | 0.34% | 7,818 | $1.7M | Add +18.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.34% | 9,477 | $1.7M | Reduce -2.3% |
| KO The Coca-Cola Co. | 0.33% | 23,012 | $1.6M | Reduce -3.1% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.32% | 18,458 | $1.6M | Reduce -0.2% |
| PFE Pfizer Inc. | 0.31% | 64,421 | $1.6M | Reduce -4.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.31% | 28,431 | $1.5M | Reduce -16.8% |
| FISV Fiserv Inc. | 0.31% | 8,834 | $1.5M | No change |
| IWD iShares Russell 1000 Value E | 0.30% | 7,691 | $1.5M | Add +0.1% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.29% | 2 | $1.5M | No change |
| IWP iShares Russell Mid-Cap Grow | 0.28% | 9,985 | $1.4M | Add +0.4% |
| BSJP Invesco Bulletshares 2025 HY | 0.28% | 59,366 | $1.4M | Add +3.8% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.27% | 4,763 | $1.4M | Reduce -14.4% |
| BSCR Invesco Bulletshares 2027 CB | 0.27% | 67,181 | $1.3M | Add +7.9% |
| CSCO Cisco Systems Inc. | 0.26% | 18,874 | $1.3M | Add +0.6% |
| VZ Verizon Communications Inc. | 0.26% | 30,042 | $1.3M | Add +0.1% |
| MCO Moody's Corp. | 0.26% | 2,570 | $1.3M | No change |
| GOOG Alphabet Inc. Class C | 0.26% | 7,220 | $1.3M | Reduce -2.7% |
| IWB iShares Russell 1000 ETF | 0.26% | 3,759 | $1.3M | Add +1.4% |
| PEP Pepsico Inc. | 0.26% | 9,657 | $1.3M | No change |
| VGT Vanguard Info Tech ETF | 0.25% | 1,907 | $1.3M | Add +5.1% |
| CRM Salesforce Inc. | 0.25% | 4,592 | $1.3M | Add +76.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.24% | 1,953 | $1.2M | No change |
| ISCG iShares Morningstar Small-Ca | 0.24% | 24,203 | $1.2M | Add +33.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.24% | 3,903 | $1.2M | Add +0.1% |
| TSLA Tesla Inc. | 0.24% | 3,682 | $1.2M | Add +6.0% |
| UNH Unitedhealth Group Inc. | 0.23% | 3,708 | $1.2M | Reduce -4.7% |
| VYM Vanguard High DVD Yield ETF | 0.23% | 8,639 | $1.2M | No change |
| CVX Chevron Corp. | 0.23% | 7,982 | $1.1M | No change |
| IDCC Interdigital Inc. | 0.23% | 5,074 | $1.1M | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.22% | 2,023 | $1.1M | Reduce -0.5% |
| VEA Vanguard Ftse Developed ETF | 0.22% | 19,044 | $1.1M | Add +15.3% |
| IWM iShares Russell 2000 ETF | 0.22% | 5,016 | $1.1M | Add +3.5% |
| BSJQ Invesco Bulletshares 2026 HY | 0.22% | 46,168 | $1.1M | No change |
| CAT Caterpillar Inc. | 0.22% | 2,768 | $1.1M | Add +1.1% |
| BSCS Invesco Bulletshares 2028 CB | 0.21% | 51,685 | $1.1M | Add +12.8% |
| ICVT iShares Convertible Bond ETF | 0.21% | 11,674 | $1.1M | Add +0.3% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.21% | 24,590 | $1.0M | Add +5.1% |
| DWX State Street SPDR S&P Intern | 0.21% | 24,440 | $1.0M | Reduce -0.5% |
| GE General Electric filed as GE AEROSPACE | 0.21% | 3,993 | $1.0M | New |
| HD Home Depot Inc. | 0.21% | 2,800 | $1.0M | Reduce -3.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 21,187 | $1.0M | Reduce -2.5% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.20% | 8,061 | $995K | No change |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.20% | 7,878 | $977K | Reduce -19.0% |
| FELG Fidelity Enh LRG Cap GWTH | 0.19% | 26,144 | $968K | No change |
| BSCT Invesco Bulletshares 2029 CB | 0.19% | 51,013 | $954K | Add +10.3% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $249 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $249 | No change |
Total filed on the 13F, all lines: $496.9M.
Portfolio Sells Q1 2025 → Q2 2025
| EES Wisdomtree US Smallcap Fund | Reduce -19.4% | 2.62% | −0.75 |
| JNJ Johnson & Johnson | Reduce -9.6% | 0.75% | −0.23 |
| UNH Unitedhealth Group Inc. | Reduce -4.7% | 0.23% | −0.21 |
| COWZ Pacer US Cash Cows 100 ETF | Sold out | 0.00% | −0.21 |
| XOM Exxon Mobil Corp. | Reduce -0.3% | 1.07% | −0.21 |
| FPEI First Trust Institutional PR | Reduce -4.8% | 1.54% | −0.18 |
| DES Wisdomtree US Smallcap Divid | Reduce -5.9% | 1.07% | −0.17 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -4.1% | 1.30% | −0.16 |
| SPTI SS SPDR P Int Term TSY ETF | Reduce -2.9% | 1.35% | −0.14 |
| ABBV Abbvie Inc. | Reduce -0.2% | 0.60% | −0.13 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -6.8% | 1.41% | −0.12 |
| BA The Boeing Co. | Reduce -79.3% | 0.03% | −0.10 |
| SPGP Invesco S&P 500 Garp ETF | Sold out | 0.00% | −0.10 |
| PG The Procter & Gamble Co. | Reduce -2.0% | 0.56% | −0.10 |
| MRK Merck & Co. Inc. | Reduce -1.6% | 0.39% | −0.10 |
| PEG Public Service Enterprise GP | Reduce -65.2% | 0.04% | −0.09 |
| SPEM State Street SP PTF Em ETF | Reduce -9.3% | 0.79% | −0.08 |
| MCD McDonald's Corp. | Reduce -0.1% | 0.47% | −0.07 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -16.8% | 0.31% | −0.07 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -85.2% | 0.01% | −0.06 |
| PFE Pfizer Inc. | Reduce -4.6% | 0.31% | −0.06 |
| LVHD Franklin U.S. Low Volatility | Reduce -70.5% | 0.02% | −0.06 |
| QQEW First TR Nasdaq-100 Sel Eq | Sold out | 0.00% | −0.05 |
| STBA S & T Bancorp Inc. | Reduce -4.4% | 0.44% | −0.05 |
| LLY Eli Lilly & Co. | Reduce -17.4% | 0.12% | −0.04 |
| KO The Coca-Cola Co. | Reduce -3.1% | 0.33% | −0.04 |
| IJR iShares Core S&P Small-Cap E | Reduce -17.0% | 0.16% | −0.04 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -14.4% | 0.27% | −0.04 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -0.4% | 2.64% | −0.04 |
| YUM Yum! Brands Inc. | Reduce -11.8% | 0.11% | −0.03 |
| DFS Discover Financial Services | Sold out | 0.00% | −0.03 |
| DTD Wisdomtree US Total Dividend | Reduce -15.8% | 0.13% | −0.03 |
| YUMC Yum China Holdings Inc. | Sold out | 0.00% | −0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -2.3% | 0.34% | −0.03 |
| BMY Bristol-Myers Squibb Co. | Reduce -2.2% | 0.06% | −0.03 |
| ACN Accenture PLC Class A | Reduce -3.1% | 0.15% | −0.02 |
| QDF NT Qual Div ETF | Reduce -45.9% | 0.03% | −0.02 |
| RWR SS SPDR Dow Jones REIT ETF | Reduce -7.5% | 0.12% | −0.02 |
| HD Home Depot Inc. | Reduce -3.0% | 0.21% | −0.02 |
| VNQ Vanguard Real Estate ETF | Reduce -8.5% | 0.12% | −0.02 |
| ETN Eaton Corp. PLC | Reduce -36.7% | 0.08% | −0.02 |
| JPEM JPM Diversified Ret Em Equit | Sold out | 0.00% | −0.02 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -58.7% | 0.01% | −0.02 |
| SDY SS SPDR S&P Dividend ETF | Reduce -6.5% | 0.11% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -4.7% | 0.16% | −0.01 |
| BDX Becton Dickinson and Co. | Reduce -62.7% | 0.01% | −0.01 |
| PLD Prologis Inc. | Reduce -55.4% | 0.01% | −0.01 |
| INTC Intel Corp. | Reduce -31.1% | 0.02% | −0.01 |
| LOW Lowe's Cos Inc. | Reduce -2.2% | 0.08% | −0.01 |
| IWR iShares Russell Mid-Cap ETF | Reduce -58.9% | 0.01% | −0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| CI The Cigna Group | New | 0.71% | +0.71 |
| AVGO Broadcom Inc. | Add +0.4% | 1.11% | +0.38 |
| BX Blackstone Inc. | New | 0.36% | +0.36 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +18.4% | 3.02% | +0.31 |
| FICS FT International Dev Cap STR | Add +16.0% | 1.77% | +0.23 |
| GE General Electric | New | 0.21% | +0.21 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Add +5.6% | 3.85% | +0.20 |
| PLTR Palantir Technologies Inc. Class A | Add +0.5% | 0.59% | +0.20 |
| EFAD Proshares Eafe DVD Growers | Add +67.8% | 0.41% | +0.17 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +1.0% | 1.60% | +0.16 |
| QGRO American Century US Quality | Add +55.7% | 0.37% | +0.15 |
| ORCL Oracle Corp. | Add +18.0% | 0.34% | +0.14 |
| LH Labcorp Holdings Inc. | New | 0.12% | +0.12 |
| BLK BlackRock Inc. | New | 0.11% | +0.11 |
| RWL Invesco S&P 500 Revenue ETF | New | 0.11% | +0.11 |
| CRM Salesforce Inc. | Add +76.5% | 0.25% | +0.10 |
| COR Cencora Inc. | New | 0.09% | +0.09 |
| IWF iShares Russell 1000 Growth | Add +0.4% | 0.91% | +0.08 |
| CP Canadian Pacific Kansas City | New | 0.07% | +0.07 |
| ISCG iShares Morningstar Small-Ca | Add +33.8% | 0.24% | +0.07 |
| GEV GE Vernova Inc. | Add +47.6% | 0.10% | +0.06 |
| JIG JPMorgan International Growt | Add +0.0% | 1.42% | +0.06 |
| RWJ Invesco S&P Smallcap 600 | New | 0.06% | +0.06 |
| APO Apollo Global Management Inc. | New | 0.05% | +0.05 |
| ILCG iShares Morningstar Growth E | Add +45.7% | 0.13% | +0.05 |
| CWI State Street SPDR MSCI Acwi | Add +1691.9% | 0.05% | +0.05 |
| VGT Vanguard Info Tech ETF | Add +5.1% | 0.25% | +0.04 |
| TSLA Tesla Inc. | Add +6.0% | 0.24% | +0.04 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +8.1% | 1.62% | +0.04 |
| COF Capital One Financial Corp. | Add +8840.0% | 0.04% | +0.04 |
| VEA Vanguard Ftse Developed ETF | Add +15.3% | 0.22% | +0.04 |
| PHM Pultegroup Inc. | New | 0.03% | +0.03 |
| LIN Linde PLC | New | 0.03% | +0.03 |
| META Meta Platforms Inc. Class A | Add +1.4% | 0.17% | +0.03 |
| BKMC BNY Mellon US M/C Core ETF | Add +56.4% | 0.08% | +0.03 |
| IWP iShares Russell Mid-Cap Grow | Add +0.4% | 0.28% | +0.02 |
| ILCV iShares Morningstar Value Et | Add +28.3% | 0.14% | +0.02 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +11.6% | 0.07% | +0.02 |
| ANET Arista Networks Inc. | New | 0.02% | +0.02 |
| BSJS Invesco Bulletshares 2028 HY | Add +41.9% | 0.08% | +0.02 |
| CAT Caterpillar Inc. | Add +1.1% | 0.22% | +0.02 |
| HELO JPMorgan Hedged Equity ETF | New | 0.02% | +0.02 |
| IQDG Wisdomtree Intl QLTY DVD GRW | Add +31.6% | 0.07% | +0.02 |
| BSJV Invesco Bulletshares 2031 HY | Add +127.3% | 0.03% | +0.02 |
| BSCV Invesco Bulletshares 2031 CB | Add +124.3% | 0.03% | +0.02 |
| BSJU Invesco Bulletshares 2030 HY | Add +124.7% | 0.03% | +0.02 |
| BSCU Invesco Bulletshares 2030 CB | Add +93.8% | 0.04% | +0.02 |
| BSJT Invesco Bulletshares 2029 HY | Add +37.4% | 0.07% | +0.02 |
| IYW iShares Ustechnology ETF | Add +11.3% | 0.07% | +0.01 |
| TDIV FT Nasdaq Tech DVD Index FD | Add +11.7% | 0.06% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |