Key Financial Inc
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 24, 2026), Key Financial Inc reported 1,392 stock positions worth $561.8 million. Its top holding was Apple (AAPL) at 4.7% of the portfolio, followed by Wisdomtree TR DVLP Intnl-Usd (DOL, 3.9%) and Wisdmtree GB Ex-US QL GR-Usd (DNL, 3.3%). Compared with Q4 2025, it opened 41 new positions, sold out of 89, added to 248 and reduced 215. The biggest buy was Invesco Bulletshares 2026 MB (BSMQ, shares +53%) and the biggest sale Invesco Bulletshares 2028 MB (BSMS, shares −29%).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $561.8M (Q1 2026)
- SEC Filing
- 0001420506-26-000728 ↗ filed Apr 24, 2026
Holdings Value
Holdings 1,392 stocks · $561.8M
| AAPL Apple Inc. | 4.67% | 103,472 | $26.3M | Add +6.5% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.89% | 321,335 | $21.8M | Add +0.3% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 3.33% | 462,832 | $18.7M | Add +2.4% |
| GOVT iShares US Treasury Bond ETF | 3.15% | 773,330 | $17.7M | Add +9.6% |
| SLYV SS SPDR S&P 600 SC Val ETF | 3.08% | 183,039 | $17.3M | Add +0.8% |
| EES Wisdomtree US Smallcap Fund | 2.98% | 288,039 | $16.7M | Add +1.4% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.47% | 410,356 | $13.9M | Reduce -0.3% |
| MSFT Microsoft Corp. | 1.89% | 28,671 | $10.6M | Add +3.5% |
| EFG iShares MSCI Eafe Growth ETF | 1.78% | 89,980 | $10.0M | Add +12.6% |
| FICS FT International Dev Cap STR | 1.73% | 249,690 | $9.7M | Add +1.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.53% | 151,991 | $8.6M | Add +2.2% |
| DLN Wisdomtree US Largecap Divid | 1.52% | 95,537 | $8.5M | Add +1.0% |
| BSMR Invesco Bulletshares 2027 MB | 1.44% | 342,056 | $8.1M | Add +10.8% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.44% | 82,562 | $8.1M | Add +6.6% |
| XOM Exxon Mobil Corp. | 1.43% | 47,375 | $8.0M | Reduce -1.1% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.43% | 83,127 | $8.0M | Add +0.1% |
| JIG JPMorgan International Growt | 1.35% | 101,863 | $7.6M | Add +1.8% |
| FPEI First Trust Institutional PR | 1.34% | 395,547 | $7.5M | Reduce -0.8% |
| SPTI SS SPDR P Int Term TSY ETF | 1.21% | 237,741 | $6.8M | Add +0.8% |
| JPM JPMorgan Chase & Co. | 1.16% | 22,058 | $6.5M | Add +2.1% |
| AVGO Broadcom Inc. | 1.13% | 20,475 | $6.3M | Add +1.2% |
| JNJ Johnson & Johnson | 1.13% | 25,863 | $6.3M | Add +8.7% |
| SPTS SS SPDR P St Term TSY ETF | 1.08% | 208,485 | $6.1M | Reduce -1.0% |
| NVDA Nvidia Corp. | 1.05% | 33,674 | $5.9M | Reduce -3.3% |
| AMZN Amazon.com Inc. | 1.02% | 27,620 | $5.8M | Add +9.4% |
| DES Wisdomtree US Smallcap Divid | 1.02% | 158,701 | $5.7M | Reduce -1.9% |
| GOOGL Alphabet Inc. Class A | 0.89% | 17,366 | $5.0M | Add +2.7% |
| BSMQ Invesco Bulletshares 2026 MB | 0.81% | 193,618 | $4.6M | Add +53.4% |
| SPEM State Street SP PTF Em ETF | 0.81% | 97,141 | $4.6M | Add +3.3% |
| DWM Wisdomtree International Equ | 0.79% | 63,808 | $4.5M | Add +5.8% |
| IWF iShares Russell 1000 Growth | 0.79% | 10,416 | $4.4M | No change |
| EFV iShares MSCI Eafe Value ETF | 0.78% | 58,574 | $4.4M | Add +27.7% |
| EFAD Proshares Eafe DVD Growers | 0.68% | 92,671 | $3.8M | Add +38.7% |
| ABBV Abbvie Inc. | 0.64% | 16,553 | $3.6M | Add +3.3% |
| BSCQ Invesco Bulletshares 2026 CB | 0.62% | 177,413 | $3.5M | Add +31.2% |
| BSMS Invesco Bulletshares 2028 MB | 0.61% | 146,720 | $3.4M | Reduce -29.4% |
| QGRO American Century US Quality | 0.54% | 28,905 | $3.0M | Add +15.3% |
| MRK Merck & Co. Inc. | 0.54% | 25,212 | $3.0M | Add +0.2% |
| PLTR Palantir Technologies Inc. Class A | 0.52% | 19,782 | $2.9M | Add +0.4% |
| IVW iShares S&P 500 Growth ETF | 0.51% | 25,536 | $2.9M | No change |
| CI The Cigna Group | 0.49% | 10,359 | $2.8M | Reduce -0.1% |
| BSCR Invesco Bulletshares 2027 CB | 0.48% | 136,541 | $2.7M | Add +37.4% |
| BSMT Invesco Bulletshares 2029 MB | 0.45% | 110,776 | $2.6M | Reduce -8.1% |
| IVV iShares Core S&P 500 ETF | 0.45% | 3,868 | $2.5M | No change |
| MCD McDonald's Corp. | 0.45% | 8,101 | $2.5M | Add +1.1% |
| BSMU Invesco Bulletshares 2030 MB | 0.44% | 113,875 | $2.5M | Reduce -10.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.43% | 5,083 | $2.4M | Add +7.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.43% | 5,527 | $2.4M | Add +3.6% |
| PG The Procter & Gamble Co. | 0.42% | 16,279 | $2.4M | Reduce -6.2% |
| BSMV Invesco Bulletshares 2031 MB | 0.39% | 105,714 | $2.2M | Reduce -14.9% |
| GOOG Alphabet Inc. Class C | 0.39% | 7,680 | $2.2M | Add +2.5% |
| ADP Automatic Data Processing | 0.39% | 10,781 | $2.2M | Add +2.5% |
| BSCS Invesco Bulletshares 2028 CB | 0.38% | 105,332 | $2.2M | Add +47.5% |
| STBA S & T Bancorp Inc. | 0.37% | 50,082 | $2.1M | Reduce -13.1% |
| ORCL Oracle Corp. | 0.37% | 14,203 | $2.1M | Add +0.4% |
| CVX Chevron Corp. | 0.36% | 9,793 | $2.0M | Add +3.9% |
| ISCG iShares Morningstar Small-Ca | 0.36% | 36,467 | $2.0M | Add +9.3% |
| ABT Abbott Laboratories | 0.35% | 18,887 | $1.9M | Add +0.5% |
| VOO Vanguard S&P 500 ETF | 0.34% | 3,221 | $1.9M | No change |
| CAT Caterpillar Inc. | 0.34% | 2,689 | $1.9M | Add +2.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.33% | 9,440 | $1.9M | Reduce -1.7% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.31% | 29,510 | $1.7M | Reduce -4.7% |
| PFE Pfizer Inc. | 0.30% | 60,358 | $1.7M | Reduce -1.1% |
| KO The Coca-Cola Co. | 0.30% | 21,819 | $1.7M | Reduce -3.1% |
| IWD iShares Russell 1000 Value E | 0.29% | 7,662 | $1.6M | No change |
| VZ Verizon Communications Inc. | 0.28% | 31,260 | $1.6M | Reduce -0.4% |
| PEP Pepsico Inc. | 0.27% | 9,925 | $1.5M | Add +3.0% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.27% | 15,837 | $1.5M | Reduce -9.3% |
| BSJQ Invesco Bulletshares 2026 HY | 0.27% | 64,423 | $1.5M | Add +10.0% |
| TSLA Tesla Inc. | 0.26% | 3,999 | $1.5M | Add +9.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.26% | 2,567 | $1.5M | Add +10.2% |
| CSCO Cisco Systems Inc. | 0.26% | 19,049 | $1.5M | Add +2.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.26% | 4,579 | $1.5M | Add +7.7% |
| DTD Wisdomtree US Total Dividend | 0.26% | 16,887 | $1.5M | Add +14.6% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.26% | 2 | $1.4M | No change |
| ILCG iShares Morningstar Growth E | 0.26% | 15,038 | $1.4M | Add +94.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.26% | 2,204 | $1.4M | Add +5.8% |
| VEA Vanguard Ftse Developed ETF | 0.25% | 22,127 | $1.4M | Reduce -1.9% |
| VGT Vanguard Info Tech ETF | 0.25% | 1,999 | $1.4M | Add +3.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.25% | 4,641 | $1.4M | Reduce -0.8% |
| IDCC Interdigital Inc. | 0.24% | 4,507 | $1.4M | No change |
| MPC Marathon Petroleum Corp. | 0.23% | 5,378 | $1.3M | No change |
| IWB iShares Russell 1000 ETF | 0.23% | 3,655 | $1.3M | Reduce -0.4% |
| JPST JPMorgan Ultra-Short Income | 0.23% | 25,566 | $1.3M | Add +75.8% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.23% | 8,086 | $1.3M | Add +0.3% |
| VYM Vanguard High DVD Yield ETF | 0.23% | 8,710 | $1.3M | No change |
| SPSM SS SPDR P S&P 600 Small Cap | 0.23% | 26,577 | $1.3M | Add +1.9% |
| SPHQ Invesco S&P 500 Quality ETF | 0.22% | 16,587 | $1.2M | Add +1.6% |
| BSMW Invesco Bulletshares 2032 MB | 0.22% | 49,403 | $1.2M | Add +27.6% |
| BX Blackstone Inc. | 0.21% | 10,038 | $1.2M | Add +0.3% |
| ICVT iShares Convertible Bond ETF | 0.21% | 11,328 | $1.2M | Reduce -4.2% |
| BSCT Invesco Bulletshares 2029 CB | 0.20% | 60,947 | $1.1M | Add +6.2% |
| GE General Electric filed as GE AEROSPACE | 0.20% | 3,995 | $1.1M | Add +0.1% |
| MRBK Meridian Corp. | 0.20% | 59,366 | $1.1M | No change |
| MCO Moody's Corp. | 0.20% | 2,564 | $1.1M | Reduce -0.1% |
| HD Home Depot Inc. | 0.20% | 3,383 | $1.1M | Add +15.1% |
| DWX State Street SPDR S&P Intern | 0.20% | 24,280 | $1.1M | Reduce -0.3% |
| RTX RTX Corp. | 0.19% | 5,674 | $1.1M | Add +1.5% |
| PXF Invesco Rafi Developed Marke | 0.19% | 15,647 | $1.1M | Add +3.4% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.19% | 23,264 | $1.1M | Add +0.6% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $516 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $515 | No change |
| GABELLI EQUITY TRUST-RT | RIGHT 04/14/2026 | 100 | $1 | No change |
Total filed on the 13F, all lines: $561.8M.
Portfolio Sells Q4 2025 → Q1 2026
| BSMS Invesco Bulletshares 2028 MB | Reduce -29.4% | 0.61% | −0.28 |
| NVDA Nvidia Corp. | Reduce -3.3% | 1.05% | −0.14 |
| GAL SS Global Allocation ETF | Reduce -87.5% | 0.02% | −0.12 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -0.3% | 2.47% | −0.11 |
| CEG Constellation Energy | Reduce -16.6% | 0.17% | −0.09 |
| BSMV Invesco Bulletshares 2031 MB | Reduce -14.9% | 0.39% | −0.09 |
| SPSB SS SPDR P St C Corp. ETF | Sold out | 0.00% | −0.09 |
| FPEI First Trust Institutional PR | Reduce -0.8% | 1.34% | −0.07 |
| BSMU Invesco Bulletshares 2030 MB | Reduce -10.0% | 0.44% | −0.07 |
| BSMT Invesco Bulletshares 2029 MB | Reduce -8.1% | 0.45% | −0.06 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -1.0% | 1.08% | −0.04 |
| STBA S & T Bancorp Inc. | Reduce -13.1% | 0.37% | −0.04 |
| UNH Unitedhealth Group Inc. | Reduce -2.8% | 0.14% | −0.04 |
| MCO Moody's Corp. | Reduce -0.1% | 0.20% | −0.04 |
| ISTB iShares Core 1-5 Year Usd Bo | Sold out | 0.00% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -6.2% | 0.42% | −0.04 |
| ULST SS Ultra Short TM Bond ETF | Sold out | 0.00% | −0.03 |
| QCOM Qualcomm Inc. | Reduce -0.0% | 0.08% | −0.03 |
| CI The Cigna Group | Reduce -0.1% | 0.49% | −0.03 |
| MDYG SS SPDR S&P 400 MC GR ETF | Reduce -9.3% | 0.27% | −0.02 |
| GFL GFL Environmental Inc.-Sub VT | Sold out | 0.00% | −0.02 |
| DIS The Walt Disney Co. | Reduce -0.2% | 0.11% | −0.02 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Reduce -0.8% | 0.25% | −0.02 |
| SPIB SS SPDR P Int C Corp. ETF | Reduce -90.8% | 0.00% | −0.02 |
| UPS United Parcel Service Class B | Reduce -55.4% | 0.01% | −0.02 |
| IWB iShares Russell 1000 ETF | Reduce -0.4% | 0.23% | −0.02 |
| SNV Synovus Financial Corp. | Sold out | 0.00% | −0.02 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -4.7% | 0.31% | −0.02 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -78.7% | 0.00% | −0.01 |
| APD Air Products & Chemicals Inc. | Reduce -59.2% | 0.01% | −0.01 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -0.1% | 0.03% | −0.01 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -14.2% | 0.05% | −0.01 |
| SPGI S&P Global Inc. | Reduce -0.4% | 0.04% | −0.01 |
| EG Everest Group Ltd. | Reduce -98.7% | 0.00% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Reduce -87.7% | 0.00% | −0.01 |
| PBF PBF Energy Inc. Class A | Reduce -80.9% | 0.00% | −0.01 |
| LOW Lowe's Cos Inc. | Reduce -6.2% | 0.07% | −0.01 |
| IUSG iShares Core S&P U.S. Growth | Reduce -0.8% | 0.07% | −0.01 |
| GSY Invesco Ultra Short Duration | Sold out | 0.00% | −0.01 |
| SHY iShares 1-3 Year Treasury Bo | Sold out | 0.00% | −0.01 |
| SCHF Schwab Intl Equity ETF | Reduce -8.2% | 0.09% | −0.01 |
| ICVT iShares Convertible Bond ETF | Reduce -4.2% | 0.21% | −0.01 |
| SCHR Schwab Intermediate-Term US | Reduce -93.5% | 0.00% | −0.01 |
| BSX Boston Scientific Corp. | Reduce -2.2% | 0.01% | −0.01 |
| LDOS Leidos Holdings Inc. | Reduce -0.2% | 0.03% | −0.01 |
| NSC Norfolk Southern Corp. | Reduce -0.1% | 0.18% | −0.01 |
| VAW Vanguard Materials ETF | Reduce -45.7% | 0.01% | −0.01 |
| GEHC GE Healthcare Technology | Reduce -17.7% | 0.01% | −0.01 |
| AJG Arthur J Gallagher & Co. | Reduce -0.6% | 0.02% | −0.01 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -14.9% | 0.03% | −0.01 |
Portfolio Buys Q4 2025 → Q1 2026
| BSMQ Invesco Bulletshares 2026 MB | Add +53.4% | 0.81% | +0.27 |
| JNJ Johnson & Johnson | Add +8.7% | 1.13% | +0.23 |
| GOVT iShares US Treasury Bond ETF | Add +9.6% | 3.15% | +0.19 |
| EFV iShares MSCI Eafe Value ETF | Add +27.7% | 0.78% | +0.18 |
| EFAD Proshares Eafe DVD Growers | Add +38.7% | 0.68% | +0.17 |
| BSCQ Invesco Bulletshares 2026 CB | Add +31.2% | 0.62% | +0.13 |
| HELO JPMorgan Hedged Equity ETF | Add +281.7% | 0.17% | +0.13 |
| EFG iShares MSCI Eafe Growth ETF | Add +12.6% | 1.78% | +0.12 |
| BSCR Invesco Bulletshares 2027 CB | Add +37.4% | 0.48% | +0.12 |
| BSCS Invesco Bulletshares 2028 CB | Add +47.5% | 0.38% | +0.11 |
| ILCG iShares Morningstar Growth E | Add +94.3% | 0.26% | +0.11 |
| BSMR Invesco Bulletshares 2027 MB | Add +10.8% | 1.44% | +0.11 |
| CVX Chevron Corp. | Add +3.9% | 0.36% | +0.10 |
| JPST JPMorgan Ultra-Short Income | Add +75.8% | 0.23% | +0.10 |
| JMST JPM Ultra-Short Muni Income | Add +240.5% | 0.13% | +0.09 |
| CSPF C&S Pref & Income Active ETF | Add +3192.5% | 0.08% | +0.08 |
| IEF iShares 7-10 Year Treasury B | Add +6352.3% | 0.07% | +0.07 |
| CAT Caterpillar Inc. | Add +2.7% | 0.34% | +0.07 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +0.8% | 3.08% | +0.07 |
| BKMC BNY Mellon US M/C Core ETF | Add +78.8% | 0.14% | +0.06 |
| JAAA Janus Henderson Aaa Clo ETF | Add +77.4% | 0.14% | +0.06 |
| MRK Merck & Co. Inc. | Add +0.2% | 0.54% | +0.06 |
| BSMW Invesco Bulletshares 2032 MB | Add +27.6% | 0.22% | +0.04 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Add +0.3% | 3.89% | +0.04 |
| ESML iShares ESG Aware MSCI USA S | Add +81.2% | 0.08% | +0.04 |
| DWM Wisdomtree International Equ | Add +5.8% | 0.79% | +0.04 |
| TLT iShares 20+ Year Treasury BD | Add +1410.1% | 0.04% | +0.04 |
| SBS Cia Saneamento Basico DE-ADR | Add +0.2% | 0.18% | +0.04 |
| GEV GE Vernova Inc. | Add +0.2% | 0.15% | +0.04 |
| AZN Astrazeneca PLC | Add +28.9% | 0.15% | +0.04 |
| COST Costco Wholesale Corp. | Add +16.0% | 0.15% | +0.03 |
| DTD Wisdomtree US Total Dividend | Add +14.6% | 0.26% | +0.03 |
| GS Goldman Sachs Group Inc. | Add +141.1% | 0.05% | +0.03 |
| RWL Invesco S&P 500 Revenue ETF | Add +23.1% | 0.18% | +0.03 |
| RWJ Invesco S&P Smallcap 600 | Add +29.1% | 0.13% | +0.03 |
| SCHD Schwab US DVD Equity ETF | Add +12.7% | 0.16% | +0.03 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +77.6% | 0.07% | +0.03 |
| ICOW Pacer Developed Markets Inte | Add +10.5% | 0.18% | +0.03 |
| PXH Inves Rafi Emer MRKT-Usd Inc. | Add +370.1% | 0.03% | +0.03 |
| BSMZ Inves Bltshrs 2035 MB ETF | Add +29.7% | 0.14% | +0.03 |
| AMGN Amgen Inc. | Add +32.4% | 0.10% | +0.03 |
| BSMY Invesco Bulletshares 2034 MB | Add +29.7% | 0.14% | +0.03 |
| NAD Nuveen Quality Municipal Inc. | New | 0.03% | +0.03 |
| EES Wisdomtree US Smallcap Fund | Add +1.4% | 2.98% | +0.03 |
| BSSX Invesco Bulletshares 2033 MB | Add +20.0% | 0.19% | +0.02 |
| XLE SS Energy Select Sector | Add +29.9% | 0.06% | +0.02 |
| IEMG iShares Core MSCI Emerging | Add +14.8% | 0.17% | +0.02 |
| BSJR Invesco Bulletshares 2027 HY | Add +20.5% | 0.16% | +0.02 |
| PEP Pepsico Inc. | Add +3.0% | 0.27% | +0.02 |
| T AT&T Inc. | Add +0.9% | 0.16% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |