Key Financial Inc
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 1, 2025), Key Financial Inc reported 1,382 stock positions worth $459.5 million. Its top holding was Apple (AAPL) at 4.7% of the portfolio, followed by Wisdomtree TR DVLP Intnl-Usd (DOL, 3.6%) and Wisdomtree US Smallcap Fund (EES, 3.4%). Compared with Q4 2024, it opened 35 new positions, sold out of 35, added to 187 and reduced 122. The biggest buy was Wisdomtree US Smallcap Fund (EES, shares +24541%) and the biggest sale Apple (AAPL, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $459.5M (Q1 2025)
- SEC Filing
- 0001420506-25-000850 ↗ filed May 1, 2025
Holdings Value
Holdings 1,382 stocks · $459.5M
| AAPL Apple Inc. | 4.71% | 97,457 | $21.6M | Reduce -0.9% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.65% | 304,163 | $16.8M | Add +2.4% |
| EES Wisdomtree US Smallcap Fund | 3.37% | 316,886 | $15.5M | Add +24541.2% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 3.36% | 433,198 | $15.5M | Reduce -0.6% |
| GOVT iShares US Treasury Bond ETF | 3.01% | 602,524 | $13.8M | Add +13.5% |
| SLYV SS SPDR S&P 600 SC Val ETF | 2.71% | 158,733 | $12.4M | Reduce -2.4% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.68% | 414,260 | $12.3M | Add +7.3% |
| MSFT Microsoft Corp. | 2.33% | 28,486 | $10.7M | Reduce -0.6% |
| EFG iShares MSCI Eafe Growth ETF | 1.81% | 83,372 | $8.3M | Reduce -0.2% |
| FPEI First Trust Institutional PR | 1.73% | 424,465 | $7.9M | Reduce -4.1% |
| DLN Wisdomtree US Largecap Divid | 1.67% | 96,859 | $7.7M | Reduce -1.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.58% | 142,130 | $7.3M | Reduce -0.7% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.53% | 84,958 | $7.1M | Reduce -2.4% |
| FICS FT International Dev Cap STR | 1.53% | 192,212 | $7.0M | Add +17.3% |
| SPTI SS SPDR P Int Term TSY ETF | 1.49% | 239,598 | $6.8M | Add +4.0% |
| SPTS SS SPDR P St Term TSY ETF | 1.47% | 230,611 | $6.7M | Add +0.8% |
| BSMR Invesco Bulletshares 2027 MB | 1.45% | 283,788 | $6.7M | Add +3.7% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.44% | 82,610 | $6.6M | Reduce -0.8% |
| JIG JPMorgan International Growt | 1.36% | 98,314 | $6.2M | Add +3.8% |
| XOM Exxon Mobil Corp. | 1.27% | 49,252 | $5.9M | Reduce -2.0% |
| JPM JPMorgan Chase & Co. | 1.24% | 23,253 | $5.7M | Add +0.7% |
| DES Wisdomtree US Smallcap Divid | 1.24% | 177,768 | $5.7M | Add +3.5% |
| AMZN Amazon.com Inc. | 1.07% | 25,963 | $4.9M | Reduce -2.3% |
| JNJ Johnson & Johnson | 0.98% | 27,130 | $4.5M | Reduce -4.6% |
| BSMS Invesco Bulletshares 2028 MB | 0.89% | 176,214 | $4.1M | Add +9.3% |
| SPEM State Street SP PTF Em ETF | 0.87% | 101,647 | $4.0M | Add +1.4% |
| IWF iShares Russell 1000 Growth | 0.83% | 10,568 | $3.8M | Reduce -0.5% |
| NVDA Nvidia Corp. | 0.77% | 32,764 | $3.6M | Add +4.1% |
| ABBV Abbvie Inc. | 0.73% | 16,027 | $3.4M | Add +2.6% |
| AVGO Broadcom Inc. | 0.73% | 19,915 | $3.3M | No change |
| ADP Automatic Data Processing | 0.70% | 10,528 | $3.2M | Add +0.0% |
| BSMP Invesco Bulletshares 2025 MB | 0.70% | 130,700 | $3.2M | Add +2.6% |
| DWM Wisdomtree International Equ | 0.69% | 54,300 | $3.2M | Add +18.6% |
| PG The Procter & Gamble Co. | 0.66% | 17,716 | $3.0M | Reduce -1.5% |
| EFV iShares MSCI Eafe Value ETF | 0.64% | 49,705 | $2.9M | No change |
| BSMT Invesco Bulletshares 2029 MB | 0.58% | 116,532 | $2.6M | No change |
| GOOGL Alphabet Inc. Class A | 0.57% | 16,824 | $2.6M | Add +0.7% |
| BSMU Invesco Bulletshares 2030 MB | 0.56% | 118,800 | $2.6M | Add +1.8% |
| MCD McDonald's Corp. | 0.55% | 8,029 | $2.5M | No change |
| BSMV Invesco Bulletshares 2031 MB | 0.54% | 120,289 | $2.5M | Add +1.2% |
| ABT Abbott Laboratories | 0.54% | 18,791 | $2.5M | Add +0.0% |
| IVW iShares S&P 500 Growth ETF | 0.53% | 26,097 | $2.4M | Add +0.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.51% | 4,411 | $2.3M | Add +1.5% |
| BSMQ Invesco Bulletshares 2026 MB | 0.50% | 98,205 | $2.3M | Add +10.3% |
| STBA S & T Bancorp Inc. | 0.49% | 60,828 | $2.3M | No change |
| MRK Merck & Co. Inc. | 0.49% | 24,838 | $2.2M | Add +0.2% |
| IVV iShares Core S&P 500 ETF | 0.47% | 3,885 | $2.2M | Reduce -1.6% |
| UNH Unitedhealth Group Inc. | 0.44% | 3,892 | $2.0M | No change |
| FISV Fiserv Inc. | 0.42% | 8,834 | $2.0M | No change |
| BSCQ Invesco Bulletshares 2026 CB | 0.40% | 94,418 | $1.8M | Add +4.5% |
| PLTR Palantir Technologies Inc. Class A | 0.40% | 21,586 | $1.8M | Add +0.5% |
| BSCP Invesco Bulletshares 2025 CB | 0.40% | 87,838 | $1.8M | Add +1.2% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.38% | 34,167 | $1.7M | Add +24.6% |
| PFE Pfizer Inc. | 0.37% | 67,536 | $1.7M | Reduce -2.1% |
| KO The Coca-Cola Co. | 0.37% | 23,746 | $1.7M | Reduce -0.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.37% | 4,581 | $1.7M | Add +0.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.36% | 9,695 | $1.7M | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.35% | 2 | $1.6M | No change |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.32% | 18,489 | $1.5M | Reduce -0.4% |
| PEP Pepsico Inc. | 0.32% | 9,657 | $1.4M | Add +1.0% |
| IWD iShares Russell 1000 Value E | 0.31% | 7,686 | $1.4M | No change |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.31% | 5,563 | $1.4M | Add +797.3% |
| VZ Verizon Communications Inc. | 0.30% | 30,021 | $1.4M | Reduce -6.1% |
| CVX Chevron Corp. | 0.29% | 7,982 | $1.3M | Reduce -2.9% |
| BSJP Invesco Bulletshares 2025 HY | 0.29% | 57,196 | $1.3M | Add +5.4% |
| BSCR Invesco Bulletshares 2027 CB | 0.27% | 62,276 | $1.2M | Add +5.5% |
| MCO Moody's Corp. | 0.26% | 2,570 | $1.2M | No change |
| IWP iShares Russell Mid-Cap Grow | 0.25% | 9,943 | $1.2M | No change |
| GOOG Alphabet Inc. Class C | 0.25% | 7,420 | $1.2M | Reduce -0.5% |
| CSCO Cisco Systems Inc. | 0.25% | 18,761 | $1.2M | No change |
| IWB iShares Russell 1000 ETF | 0.25% | 3,709 | $1.1M | No change |
| VYM Vanguard High DVD Yield ETF | 0.24% | 8,639 | $1.1M | Add +17.9% |
| EFAD Proshares Eafe DVD Growers | 0.24% | 28,335 | $1.1M | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.24% | 1,953 | $1.1M | Add +17.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.23% | 3,899 | $1.1M | Add +0.8% |
| BSJQ Invesco Bulletshares 2026 HY | 0.23% | 46,168 | $1.1M | Add +6.2% |
| HD Home Depot Inc. | 0.23% | 2,885 | $1.1M | No change |
| IDCC Interdigital Inc. | 0.23% | 5,074 | $1.0M | No change |
| QGRO American Century US Quality | 0.22% | 10,956 | $1.0M | Add +1411.2% |
| VGT Vanguard Info Tech ETF | 0.21% | 1,814 | $984K | Reduce -0.2% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.21% | 8,061 | $982K | Add +0.6% |
| ICVT iShares Convertible Bond ETF | 0.21% | 11,639 | $973K | No change |
| COWZ Pacer US Cash Cows 100 ETF | 0.21% | 17,676 | $968K | Reduce -1.9% |
| IWM iShares Russell 2000 ETF | 0.21% | 4,846 | $967K | Add +3.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.21% | 9,728 | $960K | Reduce -32.5% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.21% | 23,392 | $953K | Add +8.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.21% | 2,033 | $953K | Add +14.9% |
| DWX State Street SPDR S&P Intern | 0.20% | 24,560 | $942K | Add +3.0% |
| WTRG Essential Utilities Inc. | 0.20% | 23,676 | $936K | Add +0.2% |
| BSCS Invesco Bulletshares 2028 CB | 0.20% | 45,805 | $932K | Add +3.7% |
| ORCL Oracle Corp. | 0.20% | 6,627 | $927K | Add +1.7% |
| MDLZ Mondelez International Inc. Class A | 0.20% | 13,460 | $913K | Reduce -7.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 21,719 | $906K | Reduce -6.4% |
| CAT Caterpillar Inc. | 0.20% | 2,738 | $903K | No change |
| TSLA Tesla Inc. | 0.20% | 3,474 | $900K | Add +1.7% |
| IJR iShares Core S&P Small-Cap E | 0.20% | 8,573 | $897K | Add +2.0% |
| T AT&T Inc. | 0.19% | 31,055 | $878K | No change |
| BSSX Invesco Bulletshares 2033 MB | 0.19% | 34,500 | $874K | No change |
| VOO Vanguard S&P 500 ETF | 0.19% | 1,676 | $861K | Add +57.5% |
| BSCT Invesco Bulletshares 2029 CB | 0.19% | 46,248 | $857K | Add +3.4% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $332 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $332 | No change |
Total filed on the 13F, all lines: $459.5M.
Portfolio Sells Q4 2024 → Q1 2025
| AAPL Apple Inc. | Reduce -0.9% | 4.71% | −0.89 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -2.4% | 2.71% | −0.52 |
| MSFT Microsoft Corp. | Reduce -0.6% | 2.33% | −0.42 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -2.4% | 1.53% | −0.25 |
| AMZN Amazon.com Inc. | Reduce -2.3% | 1.07% | −0.25 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -0.8% | 1.44% | −0.22 |
| DNL Wisdmtree GB Ex-US QL GR-Usd | Reduce -0.6% | 3.36% | −0.20 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -65.0% | 0.07% | −0.17 |
| DIS The Walt Disney Co. | Reduce -32.5% | 0.21% | −0.16 |
| FPEI First Trust Institutional PR | Reduce -4.1% | 1.73% | −0.15 |
| IWF iShares Russell 1000 Growth | Reduce -0.5% | 0.83% | −0.14 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -0.7% | 1.58% | −0.08 |
| BA The Boeing Co. | Reduce -28.7% | 0.14% | −0.07 |
| GOOG Alphabet Inc. Class C | Reduce -0.5% | 0.25% | −0.07 |
| DLN Wisdomtree US Largecap Divid | Reduce -1.5% | 1.67% | −0.07 |
| IVV iShares Core S&P 500 ETF | Reduce -1.6% | 0.47% | −0.05 |
| MDYG SS SPDR S&P 400 MC GR ETF | Reduce -0.4% | 0.32% | −0.05 |
| PFE Pfizer Inc. | Reduce -2.1% | 0.37% | −0.04 |
| VGT Vanguard Info Tech ETF | Reduce -0.2% | 0.21% | −0.04 |
| BAC Bank of America Corp. | Reduce -6.4% | 0.20% | −0.03 |
| PG The Procter & Gamble Co. | Reduce -1.5% | 0.66% | −0.03 |
| META Meta Platforms Inc. Class A | Reduce -10.2% | 0.14% | −0.03 |
| MFC Manulife Financial Corp. | Reduce -87.5% | 0.00% | −0.03 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -0.2% | 1.81% | −0.03 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -2.1% | 0.12% | −0.02 |
| REGL Prshrs S&P Mid 400 DVD Arist | Reduce -8.2% | 0.17% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -4.3% | 0.14% | −0.02 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -1.9% | 0.21% | −0.02 |
| FSCO FS Credit Opportunities Corp. | Sold out | 0.00% | −0.02 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -5.0% | 0.13% | −0.02 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -2.4% | 0.10% | −0.02 |
| CC The Chemours Co. | Reduce -91.0% | 0.00% | −0.02 |
| VNQ Vanguard Real Estate ETF | Reduce -7.8% | 0.14% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -8.9% | 0.13% | −0.02 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -17.9% | 0.04% | −0.01 |
| XJUL FT Vest US Equity Enhance & | Sold out | 0.00% | −0.01 |
| PFF iShares Preferred & Income S | Reduce -15.9% | 0.05% | −0.01 |
| CL Colgate-Palmolive Co. | Reduce -63.2% | 0.01% | −0.01 |
| GIS General Mills Inc. | Reduce -0.9% | 0.10% | −0.01 |
| SCHK Schwab 1000 Index ETF | Reduce -41.7% | 0.01% | −0.01 |
| TROW T Rowe Price Group Inc. | Reduce -8.6% | 0.03% | −0.01 |
| GLW Corning Inc. | Reduce -5.6% | 0.07% | −0.01 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Sold out | 0.00% | −0.01 |
| FJUN FT Vest US Equity Buff ETF-J | Sold out | 0.00% | −0.01 |
| BWXT BWX Technologies Inc. | Reduce -88.4% | 0.00% | −0.01 |
| VRP Invesco Variable Rate Prefer | Reduce -37.4% | 0.01% | −0.01 |
| SCHZ Schwab US Aggregate Bond ETF | Sold out | 0.00% | −0.01 |
| VTIP Vanguard Short-Term Tips | Reduce -9.5% | 0.05% | −0.01 |
| NVS Novartis AG-Sponsored ADR | Reduce -16.8% | 0.06% | −0.01 |
| AIVL Wisdomtree US AI Enhanced Va | Reduce -9.6% | 0.05% | −0.01 |
Portfolio Buys Q4 2024 → Q1 2025
| EES Wisdomtree US Smallcap Fund | Add +24541.2% | 3.37% | +3.35 |
| DOL Wisdomtree TR DVLP Intnl-Usd | Add +2.4% | 3.65% | +0.31 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +797.3% | 0.31% | +0.27 |
| FICS FT International Dev Cap STR | Add +17.3% | 1.53% | +0.27 |
| GOVT iShares US Treasury Bond ETF | Add +13.5% | 3.01% | +0.24 |
| EFAD Proshares Eafe DVD Growers | New | 0.24% | +0.24 |
| QGRO American Century US Quality | Add +1411.2% | 0.22% | +0.21 |
| DWM Wisdomtree International Equ | Add +18.6% | 0.69% | +0.14 |
| ICOW Pacer Developed Markets Inte | Add +181.9% | 0.16% | +0.10 |
| SPGP Invesco S&P 500 Garp ETF | New | 0.10% | +0.10 |
| ABBV Abbvie Inc. | Add +2.6% | 0.73% | +0.10 |
| SPSB SS SPDR P St C Corp. ETF | Add +2141.4% | 0.10% | +0.10 |
| VCIT Vanguard Int-Term Corporate | Add +563.0% | 0.11% | +0.09 |
| QQQE Dirx Nasdaq-100EQ Wi ETF-Usd | New | 0.09% | +0.09 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.5% | 0.51% | +0.06 |
| ABT Abbott Laboratories | Add +0.0% | 0.54% | +0.06 |
| VOO Vanguard S&P 500 ETF | Add +57.5% | 0.19% | +0.06 |
| JAAA Janus Henderson Aaa Clo ETF | Add +120.1% | 0.10% | +0.05 |
| ESML iShares ESG Aware MSCI USA S | New | 0.04% | +0.04 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +24.6% | 0.38% | +0.04 |
| BSMS Invesco Bulletshares 2028 MB | Add +9.3% | 0.89% | +0.03 |
| SPTI SS SPDR P Int Term TSY ETF | Add +4.0% | 1.49% | +0.03 |
| VYM Vanguard High DVD Yield ETF | Add +17.9% | 0.24% | +0.03 |
| BSMQ Invesco Bulletshares 2026 MB | Add +10.3% | 0.50% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Add +0.5% | 0.40% | +0.03 |
| EUSB Ishr ESG Advn Universal BD-$ | New | 0.03% | +0.03 |
| SPIB SS SPDR P Int C Corp. ETF | Add +521.1% | 0.03% | +0.02 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +14.4% | 0.16% | +0.02 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +53.7% | 0.07% | +0.02 |
| PXF Invesco Rafi Developed Marke | Add +10.0% | 0.17% | +0.02 |
| HYXF iShares ESG Adv High Yield | New | 0.02% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +17.6% | 0.24% | +0.02 |
| DWX State Street SPDR S&P Intern | Add +3.0% | 0.20% | +0.02 |
| NAZ Nuveen Az QLTY Muni Inc. | New | 0.01% | +0.01 |
| DTD Wisdomtree US Total Dividend | Add +11.3% | 0.16% | +0.01 |
| IUSV iShares Core S&P U.S. Value | Add +34.5% | 0.05% | +0.01 |
| JIG JPMorgan International Growt | Add +3.8% | 1.36% | +0.01 |
| ILCG iShares Morningstar Growth E | Add +33.6% | 0.08% | +0.01 |
| BKMC BNY Mellon US M/C Core ETF | Add +43.2% | 0.05% | +0.01 |
| XLRE SS Real Estate Select Sector | Add +3741.9% | 0.01% | +0.01 |
| AMT American Tower Corp. | Add +0.2% | 0.08% | +0.01 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +30.0% | 0.04% | +0.01 |
| GLD SPDR Gold Shares | Add +2.4% | 0.07% | +0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +25.4% | 0.05% | +0.01 |
| AZN Astrazeneca PLC-Spons ADR | Add +0.2% | 0.12% | +0.01 |
| BSJR Invesco Bulletshares 2027 HY | Add +12.3% | 0.12% | +0.01 |
| ISCG iShares Morningstar Small-Ca | Add +20.6% | 0.18% | +0.01 |
| IBM Intl Business Machines Corp. | Add +0.3% | 0.11% | +0.01 |
| WTRG Essential Utilities Inc. | Add +0.2% | 0.20% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Add +3.1% | 0.18% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |