Key Financial Inc
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 30, 2024), Key Financial Inc reported 1,338 stock positions worth $417.2 million. Its top holding was Apple (AAPL) at 5.0% of the portfolio, followed by Wisdmtree GB Ex-US QL GR-Usd (DNL, 4.1%) and First Trust Institutional PR (FPEI, 3.9%). Compared with Q1 2024, it opened 70 new positions, sold out of 41, added to 212 and reduced 77. The biggest buy was FT Vest Lad Buffervetf-Usd I (BUFR, shares +18%) and the biggest sale Walt Disney (DIS, shares −16%).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $417.2M (Q2 2024)
- SEC Filing
- 0001420506-24-001193 ↗ filed Jul 30, 2024
Holdings Value
Holdings 1,338 stocks · $417.2M
| AAPL Apple Inc. | 5.04% | 99,806 | $21.0M | Reduce -3.2% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 4.09% | 437,113 | $17.1M | Add +8.1% |
| FPEI First Trust Institutional PR | 3.94% | 893,857 | $16.4M | Add +1.3% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.41% | 280,443 | $14.2M | Add +2.6% |
| MSFT Microsoft Corp. | 3.16% | 29,472 | $13.2M | Add +3.1% |
| SLYV SS SPDR S&P 600 SC Val ETF | 2.93% | 156,100 | $12.2M | Add +7.4% |
| GOVT iShares US Treasury Bond ETF | 2.61% | 482,275 | $10.9M | Add +10.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.54% | 366,234 | $10.6M | Add +18.5% |
| EFG iShares MSCI Eafe Growth ETF | 2.17% | 88,451 | $9.0M | Reduce -4.0% |
| DLN Wisdomtree US Largecap Divid | 1.74% | 99,494 | $7.2M | Add +13.8% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.68% | 81,512 | $7.0M | Add +11.7% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.65% | 141,535 | $6.9M | Reduce -0.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.63% | 84,683 | $6.8M | Reduce -0.8% |
| SPTS SS SPDR P St Term TSY ETF | 1.53% | 221,150 | $6.4M | Add +7.3% |
| SPTI SS SPDR P Int Term TSY ETF | 1.47% | 218,605 | $6.1M | Add +8.6% |
| BSMR Invesco Bulletshares 2027 MB | 1.42% | 251,706 | $5.9M | Add +2.3% |
| XOM Exxon Mobil Corp. | 1.40% | 50,687 | $5.8M | Reduce -1.4% |
| DES Wisdomtree US Smallcap Divid | 1.26% | 168,820 | $5.3M | Add +3.6% |
| AMZN Amazon.com Inc. | 1.24% | 26,736 | $5.2M | Add +0.8% |
| JIG JPMorgan International Growt | 1.22% | 79,412 | $5.1M | Add +2.1% |
| JPM JPMorgan Chase & Co. | 1.12% | 23,001 | $4.7M | Add +1.1% |
| FICS FT International Dev Cap STR | 1.07% | 131,097 | $4.5M | Add +10.9% |
| JNJ Johnson & Johnson | 0.96% | 27,519 | $4.0M | Reduce -0.3% |
| SPEM State Street SP PTF Em ETF | 0.95% | 105,534 | $4.0M | Add +19.6% |
| AVGO Broadcom Inc. | 0.95% | 2,464 | $4.0M | Reduce -0.2% |
| IWF iShares Russell 1000 Growth | 0.93% | 10,620 | $3.9M | Add +4.2% |
| NVDA Nvidia Corp. | 0.92% | 30,910 | $3.8M | Add +4.7% |
| BSMS Invesco Bulletshares 2028 MB | 0.84% | 151,324 | $3.5M | Add +3.1% |
| PG The Procter & Gamble Co. | 0.83% | 20,988 | $3.5M | Add +0.5% |
| MRK Merck & Co. Inc. | 0.76% | 25,530 | $3.2M | Reduce -2.3% |
| GOOGL Alphabet Inc. Class A | 0.72% | 16,598 | $3.0M | Add +8.6% |
| EFV iShares MSCI Eafe Value ETF | 0.64% | 50,029 | $2.7M | No change |
| ABBV Abbvie Inc. | 0.63% | 15,269 | $2.6M | Add +1.0% |
| ADP Automatic Data Processing | 0.61% | 10,731 | $2.6M | No change |
| IVW iShares S&P 500 Growth ETF | 0.58% | 26,018 | $2.4M | No change |
| BSMU Invesco Bulletshares 2030 MB | 0.58% | 110,225 | $2.4M | Add +29.2% |
| BSMV Invesco Bulletshares 2031 MB | 0.57% | 114,364 | $2.4M | Add +29.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.57% | 24,079 | $2.4M | Reduce -16.3% |
| BSMT Invesco Bulletshares 2029 MB | 0.56% | 102,582 | $2.4M | Add +11.3% |
| IVV iShares Core S&P 500 ETF | 0.52% | 3,992 | $2.2M | Add +19.6% |
| DWM Wisdomtree International Equ | 0.51% | 39,484 | $2.1M | Add +7.3% |
| MCD McDonald's Corp. | 0.49% | 8,020 | $2.0M | Add +0.1% |
| STBA S & T Bancorp Inc. | 0.49% | 60,828 | $2.0M | No change |
| PFE Pfizer Inc. | 0.49% | 72,495 | $2.0M | Reduce -1.0% |
| ABT Abbott Laboratories | 0.47% | 18,765 | $1.9M | Add +0.0% |
| UNH Unitedhealth Group Inc. | 0.46% | 3,797 | $1.9M | Add +4.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.42% | 4,327 | $1.8M | Add +16.0% |
| ICVT iShares Convertible Bond ETF | 0.42% | 22,193 | $1.7M | Reduce -1.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.41% | 4,529 | $1.7M | Add +5.6% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.40% | 19,704 | $1.7M | Add +5.5% |
| PEP Pepsico Inc. | 0.38% | 9,583 | $1.6M | No change |
| HD Home Depot Inc. | 0.37% | 4,534 | $1.6M | Add +8.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.36% | 9,396 | $1.5M | Add +23.1% |
| KO The Coca-Cola Co. | 0.36% | 23,391 | $1.5M | Add +3.3% |
| BSMP Invesco Bulletshares 2025 MB | 0.35% | 60,408 | $1.5M | Add +67.5% |
| GOOG Alphabet Inc. Class C | 0.32% | 7,380 | $1.4M | Add +5.7% |
| IWD iShares Russell 1000 Value E | 0.32% | 7,676 | $1.3M | No change |
| CVX Chevron Corp. | 0.32% | 8,549 | $1.3M | Add +6.7% |
| FISV Fiserv Inc. | 0.31% | 8,812 | $1.3M | No change |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.31% | 25,568 | $1.3M | Add +18.0% |
| CWB SS SPDR BB Conv Sec ETF | 0.30% | 17,637 | $1.3M | Add +2.8% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.29% | 2 | $1.2M | No change |
| BSMQ Invesco Bulletshares 2026 MB | 0.29% | 51,863 | $1.2M | Add +70.0% |
| VZ Verizon Communications Inc. | 0.28% | 28,511 | $1.2M | Add +0.1% |
| MCO Moody's Corp. | 0.28% | 2,732 | $1.1M | Reduce -2.8% |
| IWB iShares Russell 1000 ETF | 0.27% | 3,846 | $1.1M | No change |
| BSCP Invesco Bulletshares 2025 CB | 0.27% | 54,053 | $1.1M | Add +37.6% |
| IWP iShares Russell Mid-Cap Grow | 0.26% | 9,985 | $1.1M | No change |
| BSCO Invesco Bulletshares 2024 CB | 0.26% | 51,700 | $1.1M | Add +23.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.25% | 3,956 | $1.1M | Reduce -1.0% |
| VGT Vanguard Info Tech ETF | 0.25% | 1,817 | $1.0M | No change |
| MPC Marathon Petroleum Corp. | 0.24% | 5,758 | $999K | No change |
| PFF iShares Preferred & Income S | 0.24% | 31,222 | $985K | Reduce -0.7% |
| FULT Fulton Financial Corp. | 0.23% | 57,363 | $974K | No change |
| MDLZ Mondelez International Inc. Class A | 0.23% | 14,715 | $963K | Add +8.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.23% | 23,835 | $948K | No change |
| CSCO Cisco Systems Inc. | 0.22% | 19,750 | $938K | Add +1.2% |
| ORCL Oracle Corp. | 0.22% | 6,600 | $932K | Add +1.2% |
| IWM iShares Russell 2000 ETF | 0.22% | 4,591 | $931K | Reduce -1.0% |
| BSCQ Invesco Bulletshares 2026 CB | 0.22% | 48,362 | $927K | Add +35.3% |
| CAT Caterpillar Inc. | 0.22% | 2,742 | $913K | No change |
| BA The Boeing Co. | 0.22% | 4,992 | $909K | Reduce -37.5% |
| IJT iShares S&P Small-Cap 600 GR | 0.21% | 6,881 | $884K | Reduce -0.9% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.21% | 8,002 | $881K | No change |
| WTRG Essential Utilities Inc. | 0.21% | 23,557 | $879K | Add +0.3% |
| IJR iShares Core S&P Small-Cap E | 0.21% | 8,209 | $876K | Add +19.3% |
| VYM Vanguard High DVD Yield ETF | 0.21% | 7,324 | $869K | Reduce -0.3% |
| BSJP Invesco Bulletshares 2025 HY | 0.21% | 37,624 | $862K | Add +36.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.20% | 1,556 | $847K | No change |
| FELG Fidelity Enh LRG Cap GWTH | 0.20% | 26,144 | $843K | No change |
| SPSM SS SPDR P S&P 600 Small Cap | 0.20% | 20,190 | $838K | Add +13.0% |
| LMT Lockheed Martin Corp. | 0.20% | 1,778 | $831K | Add +6.0% |
| DWX State Street SPDR S&P Intern | 0.20% | 24,105 | $830K | No change |
| BSMO Invesco Bulletshares 2024 MB | 0.20% | 33,265 | $826K | No change |
| HSY The Hershey Co. | 0.19% | 4,362 | $802K | Add +0.1% |
| LLY Eli Lilly & Co. | 0.19% | 870 | $788K | Add +20.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.19% | 1,634 | $783K | Reduce -4.6% |
| BSMW Invesco Bulletshares 2032 MB | 0.19% | 30,933 | $780K | Add +179.7% |
| ACN Accenture PLC Class A | 0.19% | 2,566 | $779K | Reduce -25.2% |
| NSC Norfolk Southern Corp. | 0.18% | 3,581 | $769K | Add +0.1% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $494 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $494 | No change |
Total filed on the 13F, all lines: $417.2M.
Portfolio Sells Q1 2024 → Q2 2024
| DIS The Walt Disney Co. | Reduce -16.3% | 0.57% | −0.32 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -4.0% | 2.17% | −0.27 |
| BA The Boeing Co. | Reduce -37.5% | 0.22% | −0.18 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -0.1% | 1.65% | −0.16 |
| JNJ Johnson & Johnson | Reduce -0.3% | 0.96% | −0.15 |
| XOM Exxon Mobil Corp. | Reduce -1.4% | 1.40% | −0.12 |
| MRK Merck & Co. Inc. | Reduce -2.3% | 0.76% | −0.12 |
| LH Laboratory CRP of Amer Hldgs | Sold out | 0.00% | −0.12 |
| ACN Accenture PLC Class A | Reduce -25.2% | 0.19% | −0.12 |
| YUM Yum! Brands Inc. | Reduce -39.0% | 0.12% | −0.10 |
| PFM Invesco Dividend Achievers E | Sold out | 0.00% | −0.09 |
| PEG Public Service Enterprise GP | Reduce -65.3% | 0.04% | −0.08 |
| ICVT iShares Convertible Bond ETF | Reduce -1.1% | 0.42% | −0.04 |
| PFE Pfizer Inc. | Reduce -1.0% | 0.49% | −0.03 |
| CZFS Citizens Financial Services | Sold out | 0.00% | −0.03 |
| GIS General Mills Inc. | Reduce -4.3% | 0.14% | −0.03 |
| YUMC Yum China Holdings Inc. | Reduce -86.8% | 0.00% | −0.03 |
| IWM iShares Russell 2000 ETF | Reduce -1.0% | 0.22% | −0.03 |
| DON Wisdomtree US Midcap Dividen | Reduce -13.5% | 0.08% | −0.02 |
| PFF iShares Preferred & Income S | Reduce -0.7% | 0.24% | −0.02 |
| IJT iShares S&P Small-Cap 600 GR | Reduce -0.9% | 0.21% | −0.02 |
| AMD Advanced Micro Devices | Reduce -4.9% | 0.08% | −0.02 |
| VYM Vanguard High DVD Yield ETF | Reduce -0.3% | 0.21% | −0.02 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -0.7% | 0.16% | −0.02 |
| SDY SS SPDR S&P Dividend ETF | Reduce -1.9% | 0.13% | −0.01 |
| MUSA Murphy USA Inc. | Reduce -90.4% | 0.00% | −0.01 |
| DVY iShares Select Dividend ETF | Reduce -25.6% | 0.03% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -6.0% | 0.10% | −0.01 |
| GILD Gilead Sciences Inc. | Reduce -3.0% | 0.07% | −0.01 |
| FTSL First Trust Senior Loan ETF | Sold out | 0.00% | −0.01 |
| EBF Ennis Inc. | Sold out | 0.00% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -1.0% | 0.25% | −0.01 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -20.0% | 0.03% | −0.01 |
| JPST JPMorgan Ultra-Short Income | Reduce -46.8% | 0.01% | −0.01 |
| NOBL Proshares S&P 500 Dividend A | Reduce -39.0% | 0.01% | −0.01 |
| AEL American National Group Inc. | Sold out | 0.00% | −0.01 |
| CC The Chemours Co. | Reduce -1.1% | 0.03% | −0.01 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -7.7% | 0.05% | −0.01 |
| SWAV Shockwave Medical Inc. | Sold out | 0.00% | −0.01 |
| FLG New York Community Bancorp | Sold out | 0.00% | −0.01 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -4.6% | 0.19% | −0.01 |
| MCO Moody's Corp. | Reduce -2.8% | 0.28% | −0.01 |
| FDL First Trust Morn DVD Lead Inc. | Reduce -68.0% | 0.00% | −0.01 |
| T AT&T Inc. | Reduce -6.2% | 0.13% | −0.01 |
| MEI Methode Electronics Inc. | Sold out | 0.00% | −0.01 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -1.5% | 0.05% | −0.01 |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | Reduce -4.9% | 0.04% | −0.01 |
| BDX Becton Dickinson and Co. | Reduce -6.5% | 0.02% | −0.00 |
| VCIT Vanguard Int-Term Corporate | Reduce -20.6% | 0.01% | −0.00 |
| VTRS Viatris Inc. | Reduce -0.6% | 0.02% | −0.00 |
Portfolio Buys Q1 2024 → Q2 2024
| BUFR FT Vest Lad Buffervetf-Usd I | Add +18.5% | 2.54% | +0.33 |
| NVDA Nvidia Corp. | Add +4.7% | 0.92% | +0.23 |
| CALF PCR US SM CP CSH CWS ETF-Usd | New | 0.14% | +0.14 |
| SPEM State Street SP PTF Em ETF | Add +19.6% | 0.95% | +0.14 |
| GOOGL Alphabet Inc. Class A | Add +8.6% | 0.72% | +0.14 |
| BSMP Invesco Bulletshares 2025 MB | Add +67.5% | 0.35% | +0.13 |
| DLN Wisdomtree US Largecap Divid | Add +13.8% | 1.74% | +0.13 |
| BSSX Invesco Bulletshares 2033 MB | New | 0.12% | +0.12 |
| BSMW Invesco Bulletshares 2032 MB | Add +179.7% | 0.19% | +0.12 |
| BSMQ Invesco Bulletshares 2026 MB | Add +70.0% | 0.29% | +0.11 |
| ILCV iShares Morningstar Value Et | New | 0.10% | +0.10 |
| BSMV Invesco Bulletshares 2031 MB | Add +29.4% | 0.57% | +0.09 |
| BSMU Invesco Bulletshares 2030 MB | Add +29.2% | 0.58% | +0.09 |
| MSFT Microsoft Corp. | Add +3.1% | 3.16% | +0.09 |
| DNL Wisdmtree GB Ex-US QL GR-Usd | Add +8.1% | 4.09% | +0.08 |
| ELV Elevance Health Inc. | Add +473.1% | 0.10% | +0.08 |
| IVV iShares Core S&P 500 ETF | Add +19.6% | 0.52% | +0.08 |
| GOVT iShares US Treasury Bond ETF | Add +10.1% | 2.61% | +0.07 |
| ISCG iShares Morningstar Small-Ca | Add +99.3% | 0.14% | +0.06 |
| SCHF Schwab Intl Equity ETF | Add +220.1% | 0.09% | +0.06 |
| ISCV iShares Morningstar Small-Ca | Add +243.1% | 0.09% | +0.06 |
| BSCP Invesco Bulletshares 2025 CB | Add +37.6% | 0.27% | +0.06 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +11.7% | 1.68% | +0.05 |
| GOOG Alphabet Inc. Class C | Add +5.7% | 0.32% | +0.05 |
| IWF iShares Russell 1000 Growth | Add +4.2% | 0.93% | +0.05 |
| BSJQ Invesco Bulletshares 2026 HY | Add +62.9% | 0.15% | +0.05 |
| DIVB iShares Core Dividend ETF | New | 0.05% | +0.05 |
| BSJR Invesco Bulletshares 2027 HY | Add +198.8% | 0.08% | +0.05 |
| BSCR Invesco Bulletshares 2027 CB | Add +159.3% | 0.08% | +0.05 |
| BSCQ Invesco Bulletshares 2026 CB | Add +35.3% | 0.22% | +0.05 |
| LLY Eli Lilly & Co. | Add +20.2% | 0.19% | +0.05 |
| BSJP Invesco Bulletshares 2025 HY | Add +36.2% | 0.21% | +0.04 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +23.1% | 0.36% | +0.04 |
| REGL Prshrs S&P Mid 400 DVD Arist | Add +52.6% | 0.17% | +0.04 |
| CEG Constellation Energy | Add +40.1% | 0.14% | +0.04 |
| BSCO Invesco Bulletshares 2024 CB | Add +23.0% | 0.26% | +0.04 |
| BSJS Invesco Bulletshares 2028 HY | New | 0.03% | +0.03 |
| FDLO Fidelity Low Volat Fact ETF | New | 0.03% | +0.03 |
| BSCS Invesco Bulletshares 2028 CB | Add +99.8% | 0.07% | +0.03 |
| BSJO Invesco Bulletshares 2024 HY | Add +30.1% | 0.17% | +0.03 |
| NFLX Netflix Inc. | Add +102.9% | 0.06% | +0.03 |
| ODFL Old Dominion Freight Line | Add +5500.0% | 0.03% | +0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +5.6% | 0.41% | +0.03 |
| VRTX Vertex Pharmaceuticals Inc. | Add +502.0% | 0.03% | +0.03 |
| WDIV St STR SPD S&P Glo Div-US Inc. | Add +39200.0% | 0.03% | +0.03 |
| ARCC Ares Capital Corp. | New | 0.03% | +0.03 |
| MCK McKesson Corp. | Add +94.8% | 0.05% | +0.03 |
| GEV GE Vernova Inc. | New | 0.02% | +0.02 |
| BSJT Invesco Bulletshares 2029 HY | New | 0.02% | +0.02 |
| TD Toronto-Dominion Bank | Add +387.1% | 0.03% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |