Key Financial Inc
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 5, 2025), Key Financial Inc reported 1,458 stock positions worth $541.2 million. Its top holding was Apple (AAPL) at 4.6% of the portfolio, followed by Wisdomtree TR DVLP Intnl-Usd (DOL, 3.7%) and Wisdmtree GB Ex-US QL GR-Usd (DNL, 3.4%). Compared with Q2 2025, it opened 64 new positions, sold out of 43, added to 276 and reduced 186. The biggest buy was Oracle (ORCL, shares +81%) and the biggest sale Microsoft (MSFT, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $541.2M (Q3 2025)
- SEC Filing
- 0001420506-25-003018 ↗ filed Nov 5, 2025
Holdings Value
Holdings 1,458 stocks · $541.2M
| AAPL Apple Inc. | 4.61% | 97,691 | $25.0M | Reduce -1.4% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.73% | 321,756 | $20.2M | Add +0.2% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 3.43% | 452,732 | $18.6M | Add +4.6% |
| SLYV SS SPDR S&P 600 SC Val ETF | 3.10% | 187,938 | $16.8M | Add +0.0% |
| GOVT iShares US Treasury Bond ETF | 2.88% | 674,319 | $15.6M | Add +10.8% |
| EES Wisdomtree US Smallcap Fund | 2.85% | 275,444 | $15.4M | Add +7.8% |
| MSFT Microsoft Corp. | 2.65% | 27,550 | $14.3M | Reduce -3.2% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.57% | 415,309 | $13.9M | Add +0.6% |
| EFG iShares MSCI Eafe Growth ETF | 1.68% | 78,799 | $9.1M | Reduce -3.5% |
| FICS FT International Dev Cap STR | 1.66% | 234,178 | $9.0M | Add +5.0% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.61% | 83,170 | $8.7M | Reduce -0.3% |
| DLN Wisdomtree US Largecap Divid | 1.59% | 98,611 | $8.6M | Reduce -1.3% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.56% | 152,149 | $8.4M | Reduce -1.0% |
| FPEI First Trust Institutional PR | 1.50% | 420,900 | $8.1M | Add +4.2% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.43% | 82,206 | $7.8M | Add +3.8% |
| JIG JPMorgan International Growt | 1.39% | 99,472 | $7.5M | Add +1.1% |
| BSMR Invesco Bulletshares 2027 MB | 1.24% | 284,451 | $6.7M | Add +0.2% |
| SPTI SS SPDR P Int Term TSY ETF | 1.23% | 229,835 | $6.6M | Reduce -1.2% |
| AVGO Broadcom Inc. | 1.22% | 19,852 | $6.6M | Reduce -0.7% |
| JPM JPMorgan Chase & Co. | 1.21% | 21,102 | $6.6M | Reduce -9.2% |
| SPTS SS SPDR P St Term TSY ETF | 1.18% | 219,056 | $6.4M | Reduce -1.0% |
| NVDA Nvidia Corp. | 1.18% | 34,154 | $6.4M | Add +4.3% |
| DES Wisdomtree US Smallcap Divid | 1.01% | 162,770 | $5.5M | Reduce -2.7% |
| XOM Exxon Mobil Corp. | 1.01% | 48,924 | $5.5M | Reduce -0.4% |
| AMZN Amazon.com Inc. | 1.00% | 24,547 | $5.4M | Reduce -5.3% |
| IWF iShares Russell 1000 Growth | 0.91% | 10,409 | $4.9M | Reduce -1.9% |
| SPEM State Street SP PTF Em ETF | 0.82% | 94,326 | $4.4M | Add +2.3% |
| JNJ Johnson & Johnson | 0.81% | 23,652 | $4.4M | Reduce -3.6% |
| BSMS Invesco Bulletshares 2028 MB | 0.77% | 179,024 | $4.2M | Add +1.6% |
| GOOGL Alphabet Inc. Class A | 0.77% | 16,940 | $4.1M | Add +1.3% |
| ORCL Oracle Corp. | 0.76% | 14,141 | $4.1M | Add +80.9% |
| PLTR Palantir Technologies Inc. Class A | 0.73% | 21,284 | $3.9M | Reduce -1.8% |
| ABBV Abbvie Inc. | 0.72% | 15,862 | $3.9M | Reduce -0.9% |
| DWM Wisdomtree International Equ | 0.68% | 55,509 | $3.7M | Add +3.5% |
| BSMP Invesco Bulletshares 2025 MB | 0.63% | 139,839 | $3.4M | Reduce -0.6% |
| EFV iShares MSCI Eafe Value ETF | 0.63% | 50,066 | $3.4M | No change |
| IVW iShares S&P 500 Growth ETF | 0.58% | 26,073 | $3.2M | Reduce -0.1% |
| ADP Automatic Data Processing | 0.57% | 10,523 | $3.1M | Reduce -0.1% |
| CI The Cigna Group | 0.56% | 10,455 | $3.0M | Reduce -2.7% |
| IVV iShares Core S&P 500 ETF | 0.53% | 4,244 | $2.9M | Add +9.2% |
| BSMT Invesco Bulletshares 2029 MB | 0.51% | 119,392 | $2.8M | Add +2.5% |
| PG The Procter & Gamble Co. | 0.49% | 17,361 | $2.7M | Add +0.1% |
| BSMU Invesco Bulletshares 2030 MB | 0.48% | 119,217 | $2.6M | Add +0.3% |
| BSMV Invesco Bulletshares 2031 MB | 0.47% | 121,289 | $2.6M | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.47% | 5,260 | $2.5M | Add +15.8% |
| ABT Abbott Laboratories | 0.46% | 18,797 | $2.5M | Add +0.0% |
| MCD McDonald's Corp. | 0.45% | 8,047 | $2.4M | Add +0.4% |
| BSMQ Invesco Bulletshares 2026 MB | 0.45% | 102,256 | $2.4M | Reduce -2.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.44% | 4,747 | $2.4M | Add +4.9% |
| MRK Merck & Co. Inc. | 0.42% | 25,227 | $2.3M | Add +3.2% |
| EFAD Proshares Eafe DVD Growers | 0.41% | 52,820 | $2.2M | Add +11.1% |
| QGRO American Century US Quality | 0.41% | 19,572 | $2.2M | Add +14.7% |
| STBA S & T Bancorp Inc. | 0.40% | 58,142 | $2.2M | No change |
| BX Blackstone Inc. | 0.38% | 12,135 | $2.0M | Add +0.2% |
| BSCP Invesco Bulletshares 2025 CB | 0.36% | 95,078 | $2.0M | Add +5.3% |
| BSCQ Invesco Bulletshares 2026 CB | 0.36% | 99,533 | $1.9M | Add +5.4% |
| GOOG Alphabet Inc. Class C | 0.33% | 7,329 | $1.8M | Add +1.5% |
| VOO Vanguard S&P 500 ETF | 0.33% | 2,894 | $1.8M | Add +82.6% |
| IDCC Interdigital Inc. | 0.33% | 5,074 | $1.8M | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.32% | 9,366 | $1.8M | Reduce -1.2% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.32% | 30,199 | $1.7M | Add +6.2% |
| PFE Pfizer Inc. | 0.32% | 63,480 | $1.7M | Reduce -1.5% |
| TSLA Tesla Inc. | 0.32% | 3,722 | $1.7M | Add +1.1% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.31% | 18,402 | $1.7M | Reduce -0.3% |
| ISCG iShares Morningstar Small-Ca | 0.30% | 29,410 | $1.6M | Add +21.5% |
| IWD iShares Russell 1000 Value E | 0.29% | 7,714 | $1.6M | Add +0.3% |
| VGT Vanguard Info Tech ETF | 0.28% | 2,030 | $1.5M | Add +6.5% |
| KO The Coca-Cola Co. | 0.28% | 22,503 | $1.5M | Reduce -2.2% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.28% | 2 | $1.5M | No change |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.27% | 4,763 | $1.5M | No change |
| BSJP Invesco Bulletshares 2025 HY | 0.27% | 63,691 | $1.5M | Add +7.3% |
| CVX Chevron Corp. | 0.27% | 9,404 | $1.5M | Add +17.8% |
| IWB iShares Russell 1000 ETF | 0.27% | 3,922 | $1.4M | Add +4.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.26% | 4,320 | $1.4M | Add +10.7% |
| BSCR Invesco Bulletshares 2027 CB | 0.26% | 70,991 | $1.4M | Add +5.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.26% | 2,083 | $1.4M | Add +6.7% |
| VZ Verizon Communications Inc. | 0.26% | 31,663 | $1.4M | Add +5.4% |
| PEP Pepsico Inc. | 0.25% | 9,614 | $1.4M | Reduce -0.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.25% | 2,224 | $1.3M | Add +9.9% |
| VEA Vanguard Ftse Developed ETF | 0.24% | 21,542 | $1.3M | Add +13.1% |
| CAT Caterpillar Inc. | 0.24% | 2,668 | $1.3M | Reduce -3.6% |
| CSCO Cisco Systems Inc. | 0.24% | 18,627 | $1.3M | Reduce -1.3% |
| MCO Moody's Corp. | 0.23% | 2,570 | $1.2M | No change |
| DTD Wisdomtree US Total Dividend | 0.22% | 14,443 | $1.2M | Add +81.8% |
| VYM Vanguard High DVD Yield ETF | 0.22% | 8,614 | $1.2M | Reduce -0.3% |
| GE General Electric filed as GE AEROSPACE | 0.22% | 4,008 | $1.2M | Add +0.4% |
| BSJQ Invesco Bulletshares 2026 HY | 0.22% | 50,448 | $1.2M | Add +9.3% |
| ICVT iShares Convertible Bond ETF | 0.22% | 11,674 | $1.2M | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.21% | 8,061 | $1.2M | No change |
| SPSM SS SPDR P S&P 600 Small Cap | 0.21% | 25,007 | $1.2M | Add +1.7% |
| HD Home Depot Inc. | 0.21% | 2,878 | $1.1M | Add +2.8% |
| BSCS Invesco Bulletshares 2028 CB | 0.21% | 54,115 | $1.1M | Add +4.7% |
| FISV Fiserv Inc. | 0.21% | 8,834 | $1.1M | No change |
| MPC Marathon Petroleum Corp. | 0.20% | 5,738 | $1.1M | No change |
| CRM Salesforce Inc. | 0.20% | 4,556 | $1.1M | Reduce -0.8% |
| NSC Norfolk Southern Corp. | 0.20% | 3,583 | $1.1M | Reduce -0.5% |
| IWP iShares Russell Mid-Cap Grow | 0.20% | 7,505 | $1.1M | Reduce -24.8% |
| BSCT Invesco Bulletshares 2029 CB | 0.20% | 56,073 | $1.1M | Add +9.9% |
| SPHQ Invesco S&P 500 Quality ETF | 0.19% | 14,245 | $1.1M | Add +7.9% |
| DWX State Street SPDR S&P Intern | 0.19% | 24,440 | $1.0M | No change |
Other holdings (1): bonds, preferreds, convertibles and warrants · $309 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $309 | No change |
Total filed on the 13F, all lines: $541.2M.
Portfolio Sells Q2 2025 → Q3 2025
| MSFT Microsoft Corp. | Reduce -3.2% | 2.65% | −0.20 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -3.5% | 1.68% | −0.17 |
| CI The Cigna Group | Reduce -2.7% | 0.56% | −0.15 |
| JPM JPMorgan Chase & Co. | Reduce -9.2% | 1.21% | −0.14 |
| AMZN Amazon.com Inc. | Reduce -5.3% | 1.00% | −0.14 |
| SPTI SS SPDR P Int Term TSY ETF | Reduce -1.2% | 1.23% | −0.12 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -1.0% | 1.18% | −0.12 |
| ADP Automatic Data Processing | Reduce -0.1% | 0.57% | −0.09 |
| BND Vanguard Total Bond Market | Reduce -63.0% | 0.04% | −0.08 |
| IWP iShares Russell Mid-Cap Grow | Reduce -24.8% | 0.20% | −0.08 |
| KMB Kimberly-Clark Corp. | Reduce -77.2% | 0.02% | −0.07 |
| DIS The Walt Disney Co. | Reduce -20.6% | 0.13% | −0.07 |
| DLN Wisdomtree US Largecap Divid | Reduce -1.3% | 1.59% | −0.07 |
| PM Philip Morris International | Reduce -56.2% | 0.03% | −0.06 |
| CTVA Corteva Inc. | Reduce -47.8% | 0.04% | −0.06 |
| BSMP Invesco Bulletshares 2025 MB | Reduce -0.6% | 0.63% | −0.06 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -1.0% | 1.56% | −0.06 |
| VNQ Vanguard Real Estate ETF | Reduce -47.3% | 0.06% | −0.06 |
| DES Wisdomtree US Smallcap Divid | Reduce -2.7% | 1.01% | −0.06 |
| CRM Salesforce Inc. | Reduce -0.8% | 0.20% | −0.05 |
| XOM Exxon Mobil Corp. | Reduce -0.4% | 1.01% | −0.05 |
| LH Labcorp Holdings Inc. | Reduce -44.3% | 0.06% | −0.05 |
| KO The Coca-Cola Co. | Reduce -2.2% | 0.28% | −0.05 |
| BSMQ Invesco Bulletshares 2026 MB | Reduce -2.0% | 0.45% | −0.05 |
| UNH Unitedhealth Group Inc. | Reduce -20.3% | 0.19% | −0.04 |
| HES Hess Corp. | Sold out | 0.00% | −0.04 |
| ACN Accenture PLC Class A | Reduce -0.2% | 0.11% | −0.04 |
| CSCO Cisco Systems Inc. | Reduce -1.3% | 0.24% | −0.03 |
| IWM iShares Russell 2000 ETF | Reduce -14.7% | 0.19% | −0.03 |
| BAC Bank of America Corp. | Reduce -10.6% | 0.18% | −0.02 |
| PAYX Paychex Inc. | Reduce -0.3% | 0.07% | −0.02 |
| ELV Elevance Health Inc. | Reduce -17.4% | 0.04% | −0.02 |
| REGL Prshrs S&P Mid 400 DVD Arist | Reduce -8.2% | 0.14% | −0.02 |
| GTO Invesco Total Return Bond Et | Reduce -77.7% | 0.00% | −0.02 |
| IJR iShares Core S&P Small-Cap E | Reduce -11.6% | 0.14% | −0.02 |
| IWY iShares Russell Top 200 Grow | Reduce -59.5% | 0.01% | −0.02 |
| TBLU Managed Portfolio Series | Sold out | 0.00% | −0.02 |
| SYK Stryker Corp. | Reduce -8.5% | 0.06% | −0.02 |
| STZ Constellation Brands Inc. Class A | Reduce -48.8% | 0.01% | −0.02 |
| AMT American Tower Corp. | Reduce -0.3% | 0.06% | −0.02 |
| RWR SS SPDR Dow Jones REIT ETF | Reduce -8.0% | 0.11% | −0.01 |
| PARAA Paramount Global Class B | Sold out | 0.00% | −0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -10.4% | 0.06% | −0.01 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -1.2% | 0.32% | −0.01 |
| JEPI JPMorgan Equity Premium Inco | Reduce -3.9% | 0.10% | −0.01 |
| HON Honeywell International Inc. | Reduce -5.9% | 0.05% | −0.01 |
| FELG Fidelity Enh LRG Cap GWTH | Reduce -8.8% | 0.18% | −0.01 |
| VCIT Vanguard Int-Term Corporate | Reduce -5.8% | 0.09% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -9.3% | 0.13% | −0.01 |
| FLGV Franklin U.S. Treasury Bond | Reduce -48.3% | 0.01% | −0.01 |
Portfolio Buys Q2 2025 → Q3 2025
| ORCL Oracle Corp. | Add +80.9% | 0.76% | +0.41 |
| EES Wisdomtree US Smallcap Fund | Add +7.8% | 2.85% | +0.23 |
| GOOGL Alphabet Inc. Class A | Add +1.3% | 0.77% | +0.17 |
| MRBK Meridian Corp. | New | 0.17% | +0.17 |
| VOO Vanguard S&P 500 ETF | Add +82.6% | 0.33% | +0.15 |
| NVDA Nvidia Corp. | Add +4.3% | 1.18% | +0.14 |
| DTD Wisdomtree US Total Dividend | Add +81.8% | 0.22% | +0.10 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +0.0% | 3.10% | +0.08 |
| TSLA Tesla Inc. | Add +1.1% | 0.32% | +0.08 |
| GOOG Alphabet Inc. Class C | Add +1.5% | 0.33% | +0.07 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +15.8% | 0.47% | +0.07 |
| GOVT iShares US Treasury Bond ETF | Add +10.8% | 2.88% | +0.07 |
| VTC Vanguard Total Corporate BND | New | 0.06% | +0.06 |
| ISCG iShares Morningstar Small-Ca | Add +21.5% | 0.30% | +0.05 |
| IBM Intl Business Machines Corp. | Add +64.0% | 0.16% | +0.05 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +690.1% | 0.05% | +0.05 |
| RWL Invesco S&P 500 Revenue ETF | Add +45.5% | 0.16% | +0.05 |
| IVV iShares Core S&P 500 ETF | Add +9.2% | 0.53% | +0.04 |
| QGRO American Century US Quality | Add +14.7% | 0.41% | +0.04 |
| CVX Chevron Corp. | Add +17.8% | 0.27% | +0.04 |
| RWJ Invesco S&P Smallcap 600 | Add +60.1% | 0.10% | +0.04 |
| PEG Public Service Enterprise GP | Add +106.6% | 0.08% | +0.04 |
| ULST SS Ultra Short TM Bond ETF | New | 0.03% | +0.03 |
| MRK Merck & Co. Inc. | Add +3.2% | 0.42% | +0.03 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +25.4% | 0.16% | +0.03 |
| VONV Vanguard Russell 1000 Value | Add +340.8% | 0.04% | +0.03 |
| VEU Vanguard Ftse All-World Ex-U | Add +358.4% | 0.04% | +0.03 |
| JPST JPMorgan Ultra-Short Income | Add +49.5% | 0.11% | +0.03 |
| IXUS iShares Core Intl Stock ETF | Add +1324.3% | 0.03% | +0.03 |
| SPEM State Street SP PTF Em ETF | Add +2.3% | 0.82% | +0.03 |
| VGT Vanguard Info Tech ETF | Add +6.5% | 0.28% | +0.03 |
| AGG iShares Core U.S. Aggregate | Add +82.6% | 0.06% | +0.03 |
| VTI VG Morningstar TS MKT ETF-US | Add +10.7% | 0.26% | +0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +9.9% | 0.25% | +0.02 |
| VEA Vanguard Ftse Developed ETF | Add +13.1% | 0.24% | +0.02 |
| BSMY Invesco Bulletshares 2034 MB | New | 0.02% | +0.02 |
| PSKY Paramount Skydance Class B | New | 0.02% | +0.02 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +3.8% | 1.43% | +0.02 |
| XLC SS Comm Select Sector SPDR | Add +140.0% | 0.03% | +0.02 |
| NULV Nuveen ESG Large-Cap Val ETF | Add +103.4% | 0.04% | +0.02 |
| JMST JPM Ultra-Short Muni Income | Add +96.9% | 0.04% | +0.02 |
| ILCV iShares Morningstar Value Et | Add +12.7% | 0.15% | +0.02 |
| GE General Electric | Add +0.4% | 0.22% | +0.02 |
| PRU Prudential Financial Inc. | Add +147.3% | 0.03% | +0.02 |
| BIV Vanguard Intermediate-Term B | Add +960.0% | 0.02% | +0.02 |
| HELO JPMorgan Hedged Equity ETF | Add +88.4% | 0.03% | +0.02 |
| TBLU Tortoise Global Water ETF | New | 0.02% | +0.02 |
| XYL Xylem Inc. | Add +69.5% | 0.03% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +6.7% | 0.26% | +0.01 |
| TOL Toll Brothers Inc. | Add +0.0% | 0.13% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |