Key Financial Inc
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 13, 2024), Key Financial Inc reported 1,307 stock positions worth $392.2 million. Its top holding was Apple (AAPL) at 4.5% of the portfolio, followed by First Trust Institutional PR (FPEI, 4.1%) and Wisdmtree GB Ex-US QL GR-Usd (DNL, 4.0%). Compared with Q4 2023, it opened 18 new positions, sold out of 26, added to 108 and reduced 104. The biggest buy was Invesco Bulletshares 2028 MB (BSMS, shares +141%) and the biggest sale Apple (AAPL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $392.2M (Q1 2024)
- SEC Filing
- 0001420506-24-000790 ↗ filed May 13, 2024
Holdings Value
Holdings 1,307 stocks · $392.2M
| AAPL Apple Inc. | 4.51% | 103,134 | $17.7M | Reduce -1.6% |
| FPEI First Trust Institutional PR | 4.10% | 882,575 | $16.1M | Add +6.0% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 4.01% | 404,353 | $15.7M | Add +3.3% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.61% | 273,410 | $14.1M | Add +1.1% |
| SLYV SS SPDR S&P 600 SC Val ETF | 3.08% | 145,393 | $12.1M | Add +5.2% |
| MSFT Microsoft Corp. | 3.07% | 28,584 | $12.0M | Reduce -2.0% |
| GOVT iShares US Treasury Bond ETF | 2.54% | 438,188 | $10.0M | Add +4.3% |
| EFG iShares MSCI Eafe Growth ETF | 2.44% | 92,141 | $9.6M | Reduce -1.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.20% | 309,168 | $8.6M | Add +5.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.81% | 141,601 | $7.1M | Add +0.9% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.62% | 72,994 | $6.4M | Add +8.8% |
| DLN Wisdomtree US Largecap Divid | 1.61% | 87,446 | $6.3M | Add +1.8% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.59% | 85,382 | $6.2M | Reduce -0.3% |
| XOM Exxon Mobil Corp. | 1.52% | 51,384 | $6.0M | Reduce -4.0% |
| SPTS SS SPDR P St Term TSY ETF | 1.52% | 206,103 | $6.0M | Add +10.4% |
| BSMR Invesco Bulletshares 2027 MB | 1.48% | 245,951 | $5.8M | Add +21.9% |
| SPTI SS SPDR P Int Term TSY ETF | 1.45% | 201,215 | $5.7M | Add +10.2% |
| DES Wisdomtree US Smallcap Divid | 1.36% | 162,942 | $5.3M | Add +1.7% |
| JIG JPMorgan International Growt | 1.25% | 77,790 | $4.9M | Add +1.2% |
| AMZN Amazon.com Inc. | 1.22% | 26,525 | $4.8M | Reduce -9.3% |
| JPM JPMorgan Chase & Co. | 1.16% | 22,752 | $4.6M | Add +0.1% |
| JNJ Johnson & Johnson | 1.11% | 27,609 | $4.4M | Reduce -1.7% |
| FICS FT International Dev Cap STR | 1.05% | 118,233 | $4.1M | Add +7.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.90% | 28,779 | $3.5M | Reduce -14.0% |
| MRK Merck & Co. Inc. | 0.88% | 26,137 | $3.4M | Add +1.1% |
| BSMS Invesco Bulletshares 2028 MB | 0.88% | 146,706 | $3.4M | Add +141.1% |
| IWF iShares Russell 1000 Growth | 0.88% | 10,190 | $3.4M | Reduce -0.6% |
| PG The Procter & Gamble Co. | 0.86% | 20,875 | $3.4M | Reduce -0.7% |
| AVGO Broadcom Inc. | 0.83% | 2,468 | $3.3M | No change |
| SPEM State Street SP PTF Em ETF | 0.81% | 88,273 | $3.2M | Add +1.8% |
| ABBV Abbvie Inc. | 0.70% | 15,115 | $2.8M | Add +2.2% |
| EFV iShares MSCI Eafe Value ETF | 0.69% | 50,029 | $2.7M | Reduce -0.7% |
| ADP Automatic Data Processing | 0.68% | 10,731 | $2.7M | No change |
| NVDA Nvidia Corp. | 0.68% | 2,953 | $2.7M | Add +15.6% |
| GOOGL Alphabet Inc. Class A | 0.59% | 15,286 | $2.3M | Reduce -11.3% |
| MCD McDonald's Corp. | 0.58% | 8,008 | $2.3M | No change |
| IVW iShares S&P 500 Growth ETF | 0.56% | 26,018 | $2.2M | No change |
| BSMT Invesco Bulletshares 2029 MB | 0.55% | 92,172 | $2.1M | Add +14.2% |
| ABT Abbott Laboratories | 0.54% | 18,762 | $2.1M | Add +24.5% |
| PFE Pfizer Inc. | 0.52% | 73,206 | $2.0M | Add +0.2% |
| DWM Wisdomtree International Equ | 0.51% | 36,813 | $2.0M | Add +4.0% |
| STBA S & T Bancorp Inc. | 0.50% | 60,828 | $2.0M | Reduce -2.4% |
| BSMU Invesco Bulletshares 2030 MB | 0.48% | 85,300 | $1.9M | Add +0.9% |
| BSMV Invesco Bulletshares 2031 MB | 0.48% | 88,389 | $1.9M | No change |
| UNH Unitedhealth Group Inc. | 0.46% | 3,651 | $1.8M | No change |
| ICVT iShares Convertible Bond ETF | 0.46% | 22,450 | $1.8M | No change |
| IVV iShares Core S&P 500 ETF | 0.45% | 3,337 | $1.8M | Reduce -3.5% |
| PEP Pepsico Inc. | 0.43% | 9,583 | $1.7M | Reduce -0.6% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.42% | 18,686 | $1.6M | Reduce -1.1% |
| HD Home Depot Inc. | 0.41% | 4,181 | $1.6M | Reduce -22.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.40% | 3,731 | $1.6M | No change |
| BA The Boeing Co. | 0.39% | 7,992 | $1.5M | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.38% | 4,289 | $1.5M | No change |
| FISV Fiserv Inc. | 0.36% | 8,812 | $1.4M | No change |
| KO The Coca-Cola Co. | 0.35% | 22,644 | $1.4M | Reduce -6.4% |
| IWD iShares Russell 1000 Value E | 0.35% | 7,676 | $1.4M | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.32% | 2 | $1.3M | No change |
| CVX Chevron Corp. | 0.32% | 8,013 | $1.3M | Add +2.7% |
| CWB SS SPDR BB Conv Sec ETF | 0.32% | 17,152 | $1.3M | Reduce -2.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.32% | 7,630 | $1.2M | No change |
| VZ Verizon Communications Inc. | 0.30% | 28,490 | $1.2M | Add +0.1% |
| ACN Accenture PLC Class A | 0.30% | 3,431 | $1.2M | No change |
| MPC Marathon Petroleum Corp. | 0.30% | 5,758 | $1.2M | Reduce -4.5% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.29% | 21,664 | $1.2M | Add +14.2% |
| IWP iShares Russell Mid-Cap Grow | 0.29% | 9,985 | $1.1M | No change |
| IWB iShares Russell 1000 ETF | 0.28% | 3,846 | $1.1M | No change |
| MCO Moody's Corp. | 0.28% | 2,812 | $1.1M | Reduce -5.8% |
| GOOG Alphabet Inc. Class C | 0.27% | 6,980 | $1.1M | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.26% | 3,995 | $1.0M | Add +1.1% |
| PFF iShares Preferred & Income S | 0.26% | 31,430 | $1.0M | Reduce -3.5% |
| CAT Caterpillar Inc. | 0.26% | 2,742 | $1.0M | No change |
| IWM iShares Russell 2000 ETF | 0.25% | 4,637 | $975K | No change |
| CSCO Cisco Systems Inc. | 0.25% | 19,510 | $974K | Reduce -2.5% |
| MDLZ Mondelez International Inc. Class A | 0.24% | 13,631 | $954K | Add +0.0% |
| VGT Vanguard Info Tech ETF | 0.24% | 1,817 | $953K | Add +0.4% |
| NSC Norfolk Southern Corp. | 0.23% | 3,579 | $912K | No change |
| FULT Fulton Financial Corp. | 0.23% | 57,363 | $911K | No change |
| IJT iShares S&P Small-Cap 600 GR | 0.23% | 6,944 | $908K | Reduce -1.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.23% | 23,835 | $904K | No change |
| VYM Vanguard High DVD Yield ETF | 0.23% | 7,344 | $889K | No change |
| BSCO Invesco Bulletshares 2024 CB | 0.22% | 42,022 | $881K | Add +52.1% |
| BSMP Invesco Bulletshares 2025 MB | 0.22% | 36,069 | $878K | Reduce -49.3% |
| WTRG Essential Utilities Inc. | 0.22% | 23,492 | $870K | Add +0.2% |
| YUM Yum! Brands Inc. | 0.22% | 6,160 | $854K | No change |
| HSY The Hershey Co. | 0.22% | 4,358 | $848K | No change |
| DWX State Street SPDR S&P Intern | 0.22% | 24,105 | $847K | Reduce -5.5% |
| BSMO Invesco Bulletshares 2024 MB | 0.21% | 33,265 | $824K | Reduce -53.1% |
| ORCL Oracle Corp. | 0.21% | 6,520 | $819K | Reduce -5.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.21% | 1,556 | $814K | Reduce -0.6% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.21% | 8,002 | $812K | Reduce -3.3% |
| BSCP Invesco Bulletshares 2025 CB | 0.20% | 39,268 | $802K | Add +55.4% |
| FELG Fidelity Enh LRG Cap GWTH | 0.20% | 26,144 | $773K | No change |
| SPSM SS SPDR P S&P 600 Small Cap | 0.20% | 17,871 | $769K | Add +39.1% |
| CRM Salesforce Inc. | 0.20% | 2,547 | $767K | No change |
| LMT Lockheed Martin Corp. | 0.19% | 1,678 | $763K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.19% | 1,713 | $761K | Reduce -2.2% |
| IJR iShares Core S&P Small-Cap E | 0.19% | 6,879 | $760K | Reduce -1.4% |
| VEA Vanguard Ftse Developed ETF | 0.19% | 14,748 | $740K | Add +0.0% |
| BSMQ Invesco Bulletshares 2026 MB | 0.18% | 30,513 | $719K | Reduce -55.9% |
| DFUV Dimensional US Marketwide Va | 0.18% | 17,351 | $710K | No change |
Other holdings (1): bonds, preferreds, convertibles and warrants · $517 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $517 | No change |
Total filed on the 13F, all lines: $392.2M.
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -1.6% | 4.51% | −1.00 |
| BSMO Invesco Bulletshares 2024 MB | Reduce -53.1% | 0.21% | −0.27 |
| BSMQ Invesco Bulletshares 2026 MB | Reduce -55.9% | 0.18% | −0.27 |
| BSMP Invesco Bulletshares 2025 MB | Reduce -49.3% | 0.22% | −0.25 |
| HD Home Depot Inc. | Reduce -22.9% | 0.41% | −0.10 |
| JNJ Johnson & Johnson | Reduce -1.7% | 1.11% | −0.09 |
| STBA S & T Bancorp Inc. | Reduce -2.4% | 0.50% | −0.07 |
| GOOGL Alphabet Inc. Class A | Reduce -11.3% | 0.59% | −0.07 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -16.6% | 0.14% | −0.04 |
| TRI Thomson Reuters Corp. | Reduce -24.4% | 0.11% | −0.04 |
| MCO Moody's Corp. | Reduce -5.8% | 0.28% | −0.04 |
| KO The Coca-Cola Co. | Reduce -6.4% | 0.35% | −0.04 |
| DWX State Street SPDR S&P Intern | Reduce -5.5% | 0.22% | −0.03 |
| SONY Sony Group Corp. - SP ADR | Reduce -8.8% | 0.11% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Reduce -11.0% | 0.15% | −0.03 |
| CSCO Cisco Systems Inc. | Reduce -2.5% | 0.25% | −0.03 |
| ISTB iShares Core 1-5 Year Usd Bo | Reduce -31.0% | 0.05% | −0.03 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -1.1% | 2.44% | −0.03 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -2.2% | 0.32% | −0.03 |
| CCI Crown Castle Inc. | Reduce -57.3% | 0.01% | −0.03 |
| EFV iShares MSCI Eafe Value ETF | Reduce -0.7% | 0.69% | −0.02 |
| NEE Nextera Energy Inc. | Reduce -24.7% | 0.07% | −0.02 |
| GFL GFL Environmental Inc.-Sub VT | Reduce -55.6% | 0.01% | −0.02 |
| PEP Pepsico Inc. | Reduce -0.6% | 0.43% | −0.02 |
| RWR SS SPDR Dow Jones REIT ETF | Reduce -4.2% | 0.15% | −0.02 |
| PFF iShares Preferred & Income S | Reduce -3.5% | 0.26% | −0.02 |
| SPGI S&P Global Inc. | Reduce -22.7% | 0.04% | −0.02 |
| VNQ Vanguard Real Estate ETF | Reduce -0.6% | 0.18% | −0.02 |
| LHX L3HARRIS Technologies Inc. | Reduce -20.8% | 0.05% | −0.02 |
| UNP Union Pacific Corp. | Reduce -6.8% | 0.11% | −0.02 |
| VIG Vanguard Dividend Apprec ETF | Reduce -12.7% | 0.11% | −0.02 |
| AMT American Tower Corp. | Reduce -0.2% | 0.09% | −0.02 |
| FLS Flowserve Corp. | Sold out | 0.00% | −0.01 |
| TIP iShares Tips Bond ETF | Reduce -27.1% | 0.03% | −0.01 |
| IJR iShares Core S&P Small-Cap E | Reduce -1.4% | 0.19% | −0.01 |
| XLV SS Health Care Select Sector | Reduce -13.7% | 0.07% | −0.01 |
| FTEC Fidelity MSCI Info Tech Indx | Sold out | 0.00% | −0.01 |
| MA Mastercard Inc. Class A | Reduce -11.7% | 0.14% | −0.01 |
| IEMG iShares Core MSCI Emerging | Reduce -1.9% | 0.14% | −0.01 |
| ULTA Ulta Beauty Inc. | Reduce -80.8% | 0.00% | −0.01 |
| BIIB Biogen Inc. | Reduce -10.6% | 0.02% | −0.01 |
| IJT iShares S&P Small-Cap 600 GR | Reduce -1.2% | 0.23% | −0.01 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Sold out | 0.00% | −0.01 |
| ADBE Adobe Inc. | Reduce -2.7% | 0.02% | −0.01 |
| NOBL Proshares S&P 500 Dividend A | Reduce -22.9% | 0.02% | −0.01 |
| BSAC Banco Santander-Chile-ADR | Sold out | 0.00% | −0.01 |
| MTD Mettler-Toledo International | Reduce -67.7% | 0.00% | −0.01 |
| BBN BlackRock Taxable Muni BND | Sold out | 0.00% | −0.01 |
| GNR State Street SPDR S&P Global | Sold out | 0.00% | −0.01 |
| IMGN Immunogen Inc. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| BSMS Invesco Bulletshares 2028 MB | Add +141.1% | 0.88% | +0.48 |
| NVDA Nvidia Corp. | Add +15.6% | 0.68% | +0.33 |
| BSMR Invesco Bulletshares 2027 MB | Add +21.9% | 1.48% | +0.17 |
| IDCC Interdigital Inc. | Add +1500.0% | 0.17% | +0.16 |
| SBS Cia Saneamento Basico DE-ADR | Add +3734.9% | 0.14% | +0.13 |
| MRK Merck & Co. Inc. | Add +1.1% | 0.88% | +0.11 |
| BSCQ Invesco Bulletshares 2026 CB | Add +171.5% | 0.17% | +0.11 |
| JPM JPMorgan Chase & Co. | Add +0.1% | 1.16% | +0.10 |
| ABT Abbott Laboratories | Add +24.5% | 0.54% | +0.09 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +8.8% | 1.62% | +0.09 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +5.8% | 2.20% | +0.08 |
| BSJP Invesco Bulletshares 2025 HY | Add +103.3% | 0.16% | +0.08 |
| ABBV Abbvie Inc. | Add +2.2% | 0.70% | +0.08 |
| FFIV F5 Inc. | Add +30000.0% | 0.07% | +0.07 |
| BSMW Invesco Bulletshares 2032 MB | New | 0.07% | +0.07 |
| BSJO Invesco Bulletshares 2024 HY | Add +122.8% | 0.14% | +0.07 |
| BSCO Invesco Bulletshares 2024 CB | Add +52.1% | 0.22% | +0.07 |
| BSCP Invesco Bulletshares 2025 CB | Add +55.4% | 0.20% | +0.06 |
| BSJQ Invesco Bulletshares 2026 HY | Add +191.4% | 0.10% | +0.06 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +64.7% | 0.15% | +0.06 |
| DNL Wisdmtree GB Ex-US QL GR-Usd | Add +3.3% | 4.01% | +0.05 |
| DLN Wisdomtree US Largecap Divid | Add +1.8% | 1.61% | +0.05 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +39.1% | 0.20% | +0.05 |
| META Meta Platforms Inc. Class A | Add +6.8% | 0.16% | +0.04 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +14.2% | 0.29% | +0.04 |
| FPEI First Trust Institutional PR | Add +6.0% | 4.10% | +0.04 |
| SPHQ Invesco S&P 500 Quality ETF | Add +30.6% | 0.16% | +0.04 |
| SPTS SS SPDR P St Term TSY ETF | Add +10.4% | 1.52% | +0.04 |
| FICS FT International Dev Cap STR | Add +7.2% | 1.05% | +0.04 |
| EFAX State Street SPDR MSCI Eafe | New | 0.03% | +0.03 |
| BSMT Invesco Bulletshares 2029 MB | Add +14.2% | 0.55% | +0.03 |
| JIG JPMorgan International Growt | Add +1.2% | 1.25% | +0.02 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +0.9% | 1.81% | +0.02 |
| SPTI SS SPDR P Int Term TSY ETF | Add +10.2% | 1.45% | +0.02 |
| ISCV iShares Morningstar Small-Ca | Add +137.4% | 0.03% | +0.02 |
| DVY iShares Select Dividend ETF | Add +66.2% | 0.04% | +0.02 |
| AMD Advanced Micro Devices | Add +5.2% | 0.09% | +0.02 |
| BSCR Invesco Bulletshares 2027 CB | Add +98.0% | 0.03% | +0.02 |
| LOW Lowe's Cos Inc. | Add +5.3% | 0.13% | +0.01 |
| EES Wisdomtree US Smallcap Fund | Add +786.9% | 0.02% | +0.01 |
| WTAI Wisdomtree AI and Innovation | Add +60.1% | 0.04% | +0.01 |
| ISCG iShares Morningstar Small-Ca | Add +24.0% | 0.08% | +0.01 |
| XJUL FT Vest US Equity Enhance & | New | 0.01% | +0.01 |
| DON Wisdomtree US Midcap Dividen | Add +14.1% | 0.10% | +0.01 |
| FJUN FT Vest US Equity Buff ETF-J | New | 0.01% | +0.01 |
| FTSL First Trust Senior Loan ETF | New | 0.01% | +0.01 |
| VZ Verizon Communications Inc. | Add +0.1% | 0.30% | +0.01 |
| SAP Sap SE-Sponsored ADR | Add +330.8% | 0.01% | +0.01 |
| IVOG Vanguard S&P Mid-Cap 400 Gro | New | 0.01% | +0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +10.0% | 0.04% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |