Key Financial Inc
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 9, 2026), Key Financial Inc reported 1,439 stock positions worth $547.9 million. Its top holding was Apple (AAPL) at 4.8% of the portfolio, followed by Wisdomtree TR DVLP Intnl-Usd (DOL, 3.8%) and Wisdmtree GB Ex-US QL GR-Usd (DNL, 3.4%). Compared with Q3 2025, it opened 57 new positions, sold out of 79, added to 230 and reduced 227. The biggest buy was FT International Dev Cap STR (FICS, shares +5%) and the biggest sale an exit from Invesco Bulletshares 2025 MB (BSMP).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $547.9M (Q4 2025)
- SEC Filing
- 0001420506-26-000230 ↗ filed Feb 9, 2026
Holdings Value
Holdings 1,439 stocks · $547.9M
| AAPL Apple Inc. | 4.82% | 97,145 | $26.4M | Reduce -0.6% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.85% | 320,216 | $21.1M | Reduce -0.5% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 3.40% | 452,211 | $18.6M | Reduce -0.1% |
| SLYV SS SPDR S&P 600 SC Val ETF | 3.02% | 181,670 | $16.5M | Reduce -3.3% |
| GOVT iShares US Treasury Bond ETF | 2.96% | 705,441 | $16.2M | Add +4.6% |
| EES Wisdomtree US Smallcap Fund | 2.95% | 284,006 | $16.2M | Add +3.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.57% | 411,757 | $14.1M | Reduce -0.9% |
| MSFT Microsoft Corp. | 2.45% | 27,711 | $13.4M | Add +0.6% |
| FICS FT International Dev Cap STR | 1.81% | 247,020 | $9.9M | Add +5.5% |
| EFG iShares MSCI Eafe Growth ETF | 1.66% | 79,902 | $9.1M | Add +1.4% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.54% | 148,764 | $8.5M | Reduce -2.2% |
| DLN Wisdomtree US Largecap Divid | 1.52% | 94,629 | $8.3M | Reduce -4.0% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.51% | 77,454 | $8.3M | Reduce -6.9% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.43% | 83,075 | $7.8M | Add +1.1% |
| FPEI First Trust Institutional PR | 1.41% | 398,873 | $7.7M | Reduce -5.2% |
| JIG JPMorgan International Growt | 1.34% | 100,095 | $7.3M | Add +0.6% |
| BSMR Invesco Bulletshares 2027 MB | 1.33% | 308,789 | $7.3M | Add +8.6% |
| AVGO Broadcom Inc. | 1.28% | 20,237 | $7.0M | Add +1.9% |
| JPM JPMorgan Chase & Co. | 1.27% | 21,595 | $7.0M | Add +2.3% |
| SPTI SS SPDR P Int Term TSY ETF | 1.24% | 235,879 | $6.8M | Add +2.6% |
| NVDA Nvidia Corp. | 1.18% | 34,808 | $6.5M | Add +1.9% |
| SPTS SS SPDR P St Term TSY ETF | 1.13% | 210,613 | $6.2M | Reduce -3.9% |
| AMZN Amazon.com Inc. | 1.06% | 25,236 | $5.8M | Add +2.8% |
| XOM Exxon Mobil Corp. | 1.05% | 47,877 | $5.8M | Reduce -2.1% |
| DES Wisdomtree US Smallcap Divid | 0.99% | 161,793 | $5.4M | Reduce -0.6% |
| GOOGL Alphabet Inc. Class A | 0.97% | 16,907 | $5.3M | Reduce -0.2% |
| IWF iShares Russell 1000 Growth | 0.90% | 10,416 | $4.9M | Add +0.1% |
| JNJ Johnson & Johnson | 0.90% | 23,805 | $4.9M | Add +0.7% |
| BSMS Invesco Bulletshares 2028 MB | 0.89% | 207,875 | $4.9M | Add +16.1% |
| SPEM State Street SP PTF Em ETF | 0.80% | 94,015 | $4.4M | Reduce -0.3% |
| DWM Wisdomtree International Equ | 0.76% | 60,293 | $4.1M | Add +8.6% |
| ABBV Abbvie Inc. | 0.67% | 16,020 | $3.7M | Add +1.0% |
| PLTR Palantir Technologies Inc. Class A | 0.64% | 19,700 | $3.5M | Reduce -7.4% |
| EFV iShares MSCI Eafe Value ETF | 0.60% | 45,878 | $3.3M | Reduce -8.4% |
| IVW iShares S&P 500 Growth ETF | 0.57% | 25,536 | $3.1M | Reduce -2.1% |
| BSMQ Invesco Bulletshares 2026 MB | 0.54% | 126,228 | $3.0M | Add +23.4% |
| QGRO American Century US Quality | 0.52% | 25,062 | $2.9M | Add +28.1% |
| CI The Cigna Group | 0.52% | 10,366 | $2.9M | Reduce -0.8% |
| BSMT Invesco Bulletshares 2029 MB | 0.51% | 120,472 | $2.8M | Add +0.9% |
| BSMU Invesco Bulletshares 2030 MB | 0.51% | 126,590 | $2.8M | Add +6.2% |
| EFAD Proshares Eafe DVD Growers | 0.51% | 66,800 | $2.8M | Add +26.5% |
| ORCL Oracle Corp. | 0.50% | 14,141 | $2.8M | No change |
| ADP Automatic Data Processing | 0.49% | 10,523 | $2.7M | No change |
| MRK Merck & Co. Inc. | 0.48% | 25,169 | $2.6M | Reduce -0.2% |
| IVV iShares Core S&P 500 ETF | 0.48% | 3,868 | $2.6M | Reduce -8.9% |
| BSCQ Invesco Bulletshares 2026 CB | 0.48% | 135,249 | $2.6M | Add +35.9% |
| BSMV Invesco Bulletshares 2031 MB | 0.48% | 124,289 | $2.6M | Add +2.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.47% | 5,333 | $2.6M | Add +1.4% |
| PG The Procter & Gamble Co. | 0.45% | 17,345 | $2.5M | Reduce -0.1% |
| MCD McDonald's Corp. | 0.45% | 8,017 | $2.5M | Reduce -0.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.44% | 4,746 | $2.4M | Reduce -0.0% |
| ABT Abbott Laboratories | 0.43% | 18,799 | $2.4M | Add +0.0% |
| GOOG Alphabet Inc. Class C | 0.43% | 7,489 | $2.4M | Add +2.2% |
| STBA S & T Bancorp Inc. | 0.41% | 57,650 | $2.3M | Reduce -0.8% |
| VOO Vanguard S&P 500 ETF | 0.37% | 3,221 | $2.0M | Add +11.3% |
| BSCR Invesco Bulletshares 2027 CB | 0.36% | 99,389 | $2.0M | Add +40.0% |
| ISCG iShares Morningstar Small-Ca | 0.34% | 33,362 | $1.9M | Add +13.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.33% | 9,605 | $1.8M | Add +2.5% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.33% | 30,972 | $1.8M | Add +2.6% |
| TSLA Tesla Inc. | 0.30% | 3,658 | $1.6M | Reduce -1.7% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.29% | 17,468 | $1.6M | Reduce -5.1% |
| IWD iShares Russell 1000 Value E | 0.29% | 7,662 | $1.6M | Reduce -0.7% |
| KO The Coca-Cola Co. | 0.29% | 22,510 | $1.6M | Add +0.0% |
| BX Blackstone Inc. | 0.28% | 10,013 | $1.5M | Reduce -17.5% |
| PFE Pfizer Inc. | 0.28% | 61,028 | $1.5M | Reduce -3.9% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.28% | 2 | $1.5M | No change |
| CAT Caterpillar Inc. | 0.27% | 2,618 | $1.5M | Reduce -1.9% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.27% | 4,679 | $1.5M | Reduce -1.8% |
| BSCS Invesco Bulletshares 2028 CB | 0.27% | 71,420 | $1.5M | Add +32.0% |
| VGT Vanguard Info Tech ETF | 0.27% | 1,939 | $1.5M | Reduce -4.5% |
| CVX Chevron Corp. | 0.26% | 9,430 | $1.4M | Add +0.3% |
| IDCC Interdigital Inc. | 0.26% | 4,507 | $1.4M | Reduce -11.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.26% | 2,330 | $1.4M | Add +4.8% |
| CSCO Cisco Systems Inc. | 0.26% | 18,568 | $1.4M | Reduce -0.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.26% | 4,251 | $1.4M | Reduce -1.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.26% | 2,083 | $1.4M | No change |
| VEA Vanguard Ftse Developed ETF | 0.26% | 22,567 | $1.4M | Add +4.8% |
| CEG Constellation Energy | 0.26% | 3,985 | $1.4M | Add +35.6% |
| PEP Pepsico Inc. | 0.25% | 9,632 | $1.4M | Add +0.2% |
| IWB iShares Russell 1000 ETF | 0.25% | 3,670 | $1.4M | Reduce -6.4% |
| BSJQ Invesco Bulletshares 2026 HY | 0.25% | 58,568 | $1.4M | Add +16.1% |
| MCO Moody's Corp. | 0.24% | 2,566 | $1.3M | Reduce -0.2% |
| VZ Verizon Communications Inc. | 0.23% | 31,399 | $1.3M | Reduce -0.8% |
| DTD Wisdomtree US Total Dividend | 0.23% | 14,732 | $1.3M | Add +2.0% |
| VYM Vanguard High DVD Yield ETF | 0.23% | 8,710 | $1.3M | Add +1.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.23% | 8,061 | $1.2M | No change |
| GE General Electric filed as GE AEROSPACE | 0.22% | 3,989 | $1.2M | Reduce -0.5% |
| SPHQ Invesco S&P 500 Quality ETF | 0.22% | 16,326 | $1.2M | Add +14.6% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.22% | 26,077 | $1.2M | Add +4.3% |
| CRM Salesforce Inc. | 0.22% | 4,548 | $1.2M | Reduce -0.2% |
| ICVT iShares Convertible Bond ETF | 0.21% | 11,820 | $1.2M | Add +1.3% |
| BSCT Invesco Bulletshares 2029 CB | 0.20% | 57,403 | $1.1M | Add +2.4% |
| DWX State Street SPDR S&P Intern | 0.20% | 24,348 | $1.1M | Reduce -0.4% |
| IWM iShares Russell 2000 ETF | 0.19% | 4,289 | $1.1M | Add +0.3% |
| MRBK Meridian Corp. | 0.19% | 59,366 | $1.0M | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.19% | 18,861 | $1.0M | Reduce -0.5% |
| NSC Norfolk Southern Corp. | 0.19% | 3,583 | $1.0M | No change |
| IWP iShares Russell Mid-Cap Grow | 0.19% | 7,505 | $1.0M | No change |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.19% | 23,137 | $1.0M | Add +4.3% |
| RTX RTX Corp. | 0.19% | 5,592 | $1.0M | No change |
Other holdings (1): bonds, preferreds, convertibles and warrants · $231 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $231 | No change |
Total filed on the 13F, all lines: $547.9M.
Portfolio Sells Q3 2025 → Q4 2025
| BSMP Invesco Bulletshares 2025 MB | Sold out | 0.00% | −0.63 |
| BSCP Invesco Bulletshares 2025 CB | Sold out | 0.00% | −0.36 |
| BSJP Invesco Bulletshares 2025 HY | Sold out | 0.00% | −0.27 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -6.9% | 1.51% | −0.10 |
| FISV Fiserv Inc. | Reduce -0.8% | 0.11% | −0.10 |
| BX Blackstone Inc. | Reduce -17.5% | 0.28% | −0.10 |
| FPEI First Trust Institutional PR | Reduce -5.2% | 1.41% | −0.09 |
| PLTR Palantir Technologies Inc. Class A | Reduce -7.4% | 0.64% | −0.09 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -3.3% | 3.02% | −0.08 |
| DLN Wisdomtree US Largecap Divid | Reduce -4.0% | 1.52% | −0.07 |
| IDCC Interdigital Inc. | Reduce -11.2% | 0.26% | −0.06 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -3.9% | 1.13% | −0.06 |
| MPC Marathon Petroleum Corp. | Reduce -6.3% | 0.16% | −0.04 |
| IVV iShares Core S&P 500 ETF | Reduce -8.9% | 0.48% | −0.04 |
| CI The Cigna Group | Reduce -0.8% | 0.52% | −0.04 |
| PFE Pfizer Inc. | Reduce -3.9% | 0.28% | −0.04 |
| PBF PBF Energy Inc. Class A | Reduce -74.3% | 0.01% | −0.04 |
| VTC Vanguard Total Corporate BND | Reduce -65.8% | 0.02% | −0.04 |
| NFLX Netflix Inc. | Reduce -15.9% | 0.07% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -0.1% | 0.45% | −0.04 |
| EFV iShares MSCI Eafe Value ETF | Reduce -8.4% | 0.60% | −0.03 |
| DNL Wisdmtree GB Ex-US QL GR-Usd | Reduce -0.1% | 3.40% | −0.03 |
| DES Wisdomtree US Smallcap Divid | Reduce -0.6% | 0.99% | −0.03 |
| MDLZ Mondelez International Inc. Class A | Reduce -0.2% | 0.13% | −0.03 |
| VZ Verizon Communications Inc. | Reduce -0.8% | 0.23% | −0.02 |
| APO Apollo Global Management Inc. | Reduce -50.0% | 0.03% | −0.02 |
| ARCC Ares Capital Corp. | Reduce -84.7% | 0.00% | −0.02 |
| SPEM State Street SP PTF Em ETF | Reduce -0.3% | 0.80% | −0.02 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -2.2% | 1.54% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -0.7% | 0.16% | −0.02 |
| MDYG SS SPDR S&P 400 MC GR ETF | Reduce -5.1% | 0.29% | −0.02 |
| PAYX Paychex Inc. | Reduce -13.8% | 0.06% | −0.02 |
| SONY Sony Group Corp. - SP ADR | Reduce -0.8% | 0.11% | −0.02 |
| IWB iShares Russell 1000 ETF | Reduce -6.4% | 0.25% | −0.02 |
| TSLA Tesla Inc. | Reduce -1.7% | 0.30% | −0.02 |
| VGT Vanguard Info Tech ETF | Reduce -4.5% | 0.27% | −0.02 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -14.2% | 0.08% | −0.01 |
| CTVA Corteva Inc. | Reduce -40.1% | 0.03% | −0.01 |
| BBCA JPMorgan Betabuilders Canada | Sold out | 0.00% | −0.01 |
| DINO HF Sinclair Corp. | Reduce -71.1% | 0.00% | −0.01 |
| ETN Eaton Corp. PLC | Reduce -0.7% | 0.06% | −0.01 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -9.6% | 0.11% | −0.01 |
| AZN Astrazeneca PLC-Spons ADR | Reduce -15.9% | 0.11% | −0.01 |
| NAZ Nuveen Az QLTY Muni Inc. | Sold out | 0.00% | −0.01 |
| TTD Trade Desk Inc./the Class A | Sold out | 0.00% | −0.01 |
| COR Cencora Inc. | Reduce -18.2% | 0.07% | −0.01 |
| IVW iShares S&P 500 Growth ETF | Reduce -2.1% | 0.57% | −0.01 |
| XLK SS Technology Select Sector | Reduce -36.7% | 0.02% | −0.01 |
| LH Labcorp Holdings Inc. | Reduce -3.4% | 0.05% | −0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Sold out | 0.00% | −0.01 |
Portfolio Buys Q3 2025 → Q4 2025
| FICS FT International Dev Cap STR | Add +5.5% | 1.81% | +0.15 |
| GAL SS Global Allocation ETF | Add +926.3% | 0.14% | +0.13 |
| BSCQ Invesco Bulletshares 2026 CB | Add +35.9% | 0.48% | +0.12 |
| BSMS Invesco Bulletshares 2028 MB | Add +16.1% | 0.89% | +0.12 |
| BSCU Invesco Bulletshares 2030 CB | Add +311.3% | 0.15% | +0.11 |
| QGRO American Century US Quality | Add +28.1% | 0.52% | +0.11 |
| BSMZ Inves Bltshrs 2035 MB ETF | New | 0.11% | +0.11 |
| EES Wisdomtree US Smallcap Fund | Add +3.1% | 2.95% | +0.10 |
| BSCR Invesco Bulletshares 2027 CB | Add +40.0% | 0.36% | +0.10 |
| BSMQ Invesco Bulletshares 2026 MB | Add +23.4% | 0.54% | +0.10 |
| GOOG Alphabet Inc. Class C | Add +2.2% | 0.43% | +0.10 |
| EFAD Proshares Eafe DVD Growers | Add +26.5% | 0.51% | +0.09 |
| BSMR Invesco Bulletshares 2027 MB | Add +8.6% | 1.33% | +0.09 |
| BSMY Invesco Bulletshares 2034 MB | Add +415.6% | 0.11% | +0.09 |
| GOVT iShares US Treasury Bond ETF | Add +4.6% | 2.96% | +0.09 |
| JNJ Johnson & Johnson | Add +0.7% | 0.90% | +0.09 |
| DWM Wisdomtree International Equ | Add +8.6% | 0.76% | +0.07 |
| CEG Constellation Energy | Add +35.6% | 0.26% | +0.07 |
| BSCS Invesco Bulletshares 2028 CB | Add +32.0% | 0.27% | +0.06 |
| AMZN Amazon.com Inc. | Add +2.8% | 1.06% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +2.3% | 1.27% | +0.06 |
| AVGO Broadcom Inc. | Add +1.9% | 1.28% | +0.06 |
| V Visa Inc. Class A | Add +44.1% | 0.18% | +0.05 |
| ISCG iShares Morningstar Small-Ca | Add +13.4% | 0.34% | +0.04 |
| VOO Vanguard S&P 500 ETF | Add +11.3% | 0.37% | +0.04 |
| BSJQ Invesco Bulletshares 2026 HY | Add +16.1% | 0.25% | +0.03 |
| SPHQ Invesco S&P 500 Quality ETF | Add +14.6% | 0.22% | +0.03 |
| JPST JPMorgan Ultra-Short Income | Add +26.6% | 0.13% | +0.03 |
| BSMU Invesco Bulletshares 2030 MB | Add +6.2% | 0.51% | +0.03 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +30.6% | 0.09% | +0.02 |
| GLDM SPDR Gold Minishares Trust | Add +156.5% | 0.03% | +0.02 |
| SCHB Schwab US Broad Market ETF | Add +703.6% | 0.02% | +0.02 |
| AMD Advanced Micro Devices | Add +3.0% | 0.08% | +0.02 |
| UPS United Parcel Service Class B | Add +87.6% | 0.03% | +0.02 |
| VEA Vanguard Ftse Developed ETF | Add +4.8% | 0.26% | +0.02 |
| FRPT Freshpet Inc. | New | 0.02% | +0.02 |
| BSMW Invesco Bulletshares 2032 MB | Add +10.3% | 0.18% | +0.02 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Add +23.1% | 0.08% | +0.02 |
| WMT Walmart Inc. | Add +8.7% | 0.10% | +0.01 |
| LRCX Lam Research Corp. | Add +87.0% | 0.03% | +0.01 |
| SPTI SS SPDR P Int Term TSY ETF | Add +2.6% | 1.24% | +0.01 |
| BNDX Vanguard Total Intl Bond ETF | Add +642.8% | 0.02% | +0.01 |
| C Citigroup Inc. | Add +2.7% | 0.08% | +0.01 |
| SNEX Stonex Group Inc. | Add +608.3% | 0.02% | +0.01 |
| HELO JPMorgan Hedged Equity ETF | Add +38.3% | 0.05% | +0.01 |
| MS Morgan Stanley | Add +3.6% | 0.10% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +4.8% | 0.26% | +0.01 |
| MU Micron Technology Inc. | Add +101.7% | 0.02% | +0.01 |
| LIT Global X Lithium & Battery T | Add +326.4% | 0.02% | +0.01 |
| SOXX iShares Semiconductor ETF | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |