Key Financial Inc
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 29, 2024), Key Financial Inc reported 1,350 stock positions worth $452.5 million. Its top holding was Apple (AAPL) at 5.1% of the portfolio, followed by First Trust Institutional PR (FPEI, 4.1%) and Wisdmtree GB Ex-US QL GR-Usd (DNL, 3.7%). Compared with Q2 2024, it opened 29 new positions, sold out of 17, added to 284 and reduced 96. The biggest buy was FT International Dev Cap STR (FICS, shares +19%) and the biggest sale Wisdmtree GB Ex-US QL GR-Usd (DNL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $452.5M (Q3 2024)
- SEC Filing
- 0001420506-24-002182 ↗ filed Oct 29, 2024
Holdings Value
Holdings 1,350 stocks · $452.5M
| AAPL Apple Inc. | 5.14% | 99,772 | $23.2M | Reduce -0.0% |
| FPEI First Trust Institutional PR | 4.08% | 968,389 | $18.5M | Add +8.3% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 3.72% | 427,371 | $16.8M | Reduce -2.2% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.38% | 283,265 | $15.3M | Add +1.0% |
| SLYV SS SPDR S&P 600 SC Val ETF | 3.09% | 160,801 | $14.0M | Add +3.0% |
| MSFT Microsoft Corp. | 2.81% | 29,568 | $12.7M | Add +0.3% |
| GOVT iShares US Treasury Bond ETF | 2.70% | 521,422 | $12.2M | Add +8.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.45% | 370,748 | $11.1M | Add +1.2% |
| EFG iShares MSCI Eafe Growth ETF | 2.03% | 85,132 | $9.2M | Reduce -3.8% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.77% | 86,053 | $8.0M | Add +5.6% |
| DLN Wisdomtree US Largecap Divid | 1.73% | 99,441 | $7.8M | Reduce -0.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.67% | 143,207 | $7.6M | Add +1.2% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.54% | 84,187 | $7.0M | Reduce -0.6% |
| SPTS SS SPDR P St Term TSY ETF | 1.53% | 235,830 | $6.9M | Add +6.6% |
| SPTI SS SPDR P Int Term TSY ETF | 1.52% | 235,951 | $6.9M | Add +7.9% |
| BSMR Invesco Bulletshares 2027 MB | 1.43% | 273,136 | $6.5M | Add +8.5% |
| XOM Exxon Mobil Corp. | 1.31% | 50,652 | $5.9M | Reduce -0.1% |
| DES Wisdomtree US Smallcap Divid | 1.30% | 170,876 | $5.9M | Add +1.2% |
| FICS FT International Dev Cap STR | 1.29% | 156,166 | $5.9M | Add +19.1% |
| JIG JPMorgan International Growt | 1.24% | 83,069 | $5.6M | Add +4.6% |
| AMZN Amazon.com Inc. | 1.09% | 26,591 | $5.0M | Reduce -0.5% |
| JPM JPMorgan Chase & Co. | 1.07% | 23,034 | $4.9M | Add +0.1% |
| JNJ Johnson & Johnson | 0.99% | 27,541 | $4.5M | Add +0.1% |
| AVGO Broadcom Inc. | 0.94% | 24,685 | $4.3M | Add +0.2% |
| SPEM State Street SP PTF Em ETF | 0.92% | 101,007 | $4.2M | Reduce -4.3% |
| IWF iShares Russell 1000 Growth | 0.88% | 10,599 | $4.0M | Reduce -0.2% |
| NVDA Nvidia Corp. | 0.84% | 31,310 | $3.8M | Add +1.3% |
| BSMS Invesco Bulletshares 2028 MB | 0.81% | 155,599 | $3.7M | Add +2.8% |
| PG The Procter & Gamble Co. | 0.78% | 20,381 | $3.5M | Reduce -2.9% |
| ABBV Abbvie Inc. | 0.67% | 15,300 | $3.0M | Add +0.2% |
| ADP Automatic Data Processing | 0.66% | 10,736 | $3.0M | Add +0.1% |
| MRK Merck & Co. Inc. | 0.64% | 25,677 | $2.9M | Add +0.6% |
| EFV iShares MSCI Eafe Value ETF | 0.64% | 50,029 | $2.9M | No change |
| GOOGL Alphabet Inc. Class A | 0.61% | 16,638 | $2.8M | Add +0.2% |
| STBA S & T Bancorp Inc. | 0.56% | 60,828 | $2.6M | No change |
| BSMU Invesco Bulletshares 2030 MB | 0.56% | 114,675 | $2.5M | Add +4.0% |
| BSMV Invesco Bulletshares 2031 MB | 0.56% | 118,889 | $2.5M | Add +4.0% |
| DWM Wisdomtree International Equ | 0.55% | 43,519 | $2.5M | Add +10.2% |
| IVW iShares S&P 500 Growth ETF | 0.55% | 26,018 | $2.5M | No change |
| BSMT Invesco Bulletshares 2029 MB | 0.55% | 106,682 | $2.5M | Add +4.0% |
| MCD McDonald's Corp. | 0.54% | 8,029 | $2.4M | Add +0.1% |
| IVV iShares Core S&P 500 ETF | 0.51% | 3,974 | $2.3M | Reduce -0.5% |
| UNH Unitedhealth Group Inc. | 0.49% | 3,808 | $2.2M | Add +0.3% |
| ABT Abbott Laboratories | 0.48% | 18,947 | $2.2M | Add +1.0% |
| BSMP Invesco Bulletshares 2025 MB | 0.47% | 87,040 | $2.1M | Add +44.1% |
| PFE Pfizer Inc. | 0.46% | 72,018 | $2.1M | Reduce -0.7% |
| BSMQ Invesco Bulletshares 2026 MB | 0.44% | 84,287 | $2.0M | Add +62.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.44% | 4,345 | $2.0M | Add +0.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.41% | 19,286 | $1.9M | Reduce -19.9% |
| ICVT iShares Convertible Bond ETF | 0.41% | 22,103 | $1.8M | Reduce -0.4% |
| HD Home Depot Inc. | 0.40% | 4,507 | $1.8M | Reduce -0.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.38% | 4,535 | $1.7M | Add +0.1% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.37% | 19,288 | $1.7M | Reduce -2.1% |
| KO The Coca-Cola Co. | 0.37% | 23,445 | $1.7M | Add +0.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.37% | 9,621 | $1.7M | Add +2.4% |
| PEP Pepsico Inc. | 0.36% | 9,591 | $1.6M | Add +0.1% |
| FISV Fiserv Inc. | 0.35% | 8,834 | $1.6M | Add +0.3% |
| IWD iShares Russell 1000 Value E | 0.32% | 7,647 | $1.5M | Reduce -0.4% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.32% | 26,301 | $1.4M | Add +2.9% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.31% | 2 | $1.4M | No change |
| CWB SS SPDR BB Conv Sec ETF | 0.30% | 17,500 | $1.3M | Reduce -0.8% |
| BSCQ Invesco Bulletshares 2026 CB | 0.29% | 67,855 | $1.3M | Add +40.3% |
| VZ Verizon Communications Inc. | 0.28% | 28,510 | $1.3M | Reduce 0.0% |
| GOOG Alphabet Inc. Class C | 0.28% | 7,460 | $1.2M | Add +1.1% |
| BSCP Invesco Bulletshares 2025 CB | 0.28% | 60,378 | $1.2M | Add +11.7% |
| MCO Moody's Corp. | 0.27% | 2,566 | $1.2M | Reduce -6.1% |
| BA The Boeing Co. | 0.27% | 8,001 | $1.2M | Add +60.3% |
| CVX Chevron Corp. | 0.27% | 8,218 | $1.2M | Reduce -3.9% |
| IWB iShares Russell 1000 ETF | 0.27% | 3,846 | $1.2M | No change |
| BSCO Invesco Bulletshares 2024 CB | 0.26% | 56,444 | $1.2M | Add +9.2% |
| IWP iShares Russell Mid-Cap Grow | 0.26% | 9,985 | $1.2M | No change |
| ORCL Oracle Corp. | 0.25% | 6,627 | $1.1M | Add +0.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.24% | 3,848 | $1.1M | Reduce -2.7% |
| MDLZ Mondelez International Inc. Class A | 0.24% | 14,726 | $1.1M | Add +0.1% |
| CAT Caterpillar Inc. | 0.24% | 2,754 | $1.1M | Add +0.4% |
| VGT Vanguard Info Tech ETF | 0.24% | 1,817 | $1.1M | No change |
| LMT Lockheed Martin Corp. | 0.23% | 1,806 | $1.1M | Add +1.6% |
| BSJP Invesco Bulletshares 2025 HY | 0.23% | 45,209 | $1.0M | Add +20.2% |
| PFF iShares Preferred & Income S | 0.23% | 31,231 | $1.0M | Add +0.0% |
| CSCO Cisco Systems Inc. | 0.23% | 19,278 | $1.0M | Reduce -2.4% |
| PLTR Palantir Technologies Inc. Class A | 0.22% | 27,263 | $1.0M | Add +0.1% |
| IWM iShares Russell 2000 ETF | 0.22% | 4,591 | $1.0M | No change |
| IJR iShares Core S&P Small-Cap E | 0.21% | 8,209 | $960K | No change |
| IJT iShares S&P Small-Cap 600 GR | 0.21% | 6,881 | $960K | No change |
| TSLA Tesla Inc. | 0.21% | 3,644 | $953K | Add +0.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.21% | 23,934 | $950K | Add +0.4% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.21% | 20,700 | $942K | Add +2.5% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.21% | 8,010 | $941K | Add +0.1% |
| VYM Vanguard High DVD Yield ETF | 0.21% | 7,324 | $939K | No change |
| MPC Marathon Petroleum Corp. | 0.21% | 5,738 | $935K | Reduce -0.3% |
| DWX State Street SPDR S&P Intern | 0.20% | 23,845 | $916K | Reduce -1.1% |
| WTRG Essential Utilities Inc. | 0.20% | 23,597 | $910K | Add +0.2% |
| ACN Accenture PLC Class A | 0.20% | 2,570 | $908K | Add +0.2% |
| IDCC Interdigital Inc. | 0.20% | 6,400 | $906K | No change |
| BSMO Invesco Bulletshares 2024 MB | 0.20% | 36,380 | $903K | Add +9.4% |
| NSC Norfolk Southern Corp. | 0.20% | 3,602 | $895K | Add +0.6% |
| BSMW Invesco Bulletshares 2032 MB | 0.20% | 34,608 | $887K | Add +11.9% |
| YUM Yum! Brands Inc. | 0.20% | 6,327 | $884K | Add +68.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.19% | 1,520 | $872K | Reduce -2.3% |
| FELG Fidelity Enh LRG Cap GWTH | 0.19% | 26,144 | $867K | No change |
Other holdings (1): bonds, preferreds, convertibles and warrants · $357 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $357 | No change |
Total filed on the 13F, all lines: $452.5M.
Portfolio Sells Q2 2024 → Q3 2024
| DNL Wisdmtree GB Ex-US QL GR-Usd | Reduce -2.2% | 3.72% | −0.37 |
| DIS The Walt Disney Co. | Reduce -19.9% | 0.41% | −0.16 |
| AMZN Amazon.com Inc. | Reduce -0.5% | 1.09% | −0.14 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -3.8% | 2.03% | −0.14 |
| XOM Exxon Mobil Corp. | Reduce -0.1% | 1.31% | −0.09 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -0.6% | 1.54% | −0.08 |
| XLE SS Energy Select Sector | Reduce -60.3% | 0.04% | −0.07 |
| FULT Fulton Financial Corp. | Reduce -21.8% | 0.18% | −0.05 |
| CVX Chevron Corp. | Reduce -3.9% | 0.27% | −0.05 |
| PG The Procter & Gamble Co. | Reduce -2.9% | 0.78% | −0.05 |
| IWF iShares Russell 1000 Growth | Reduce -0.2% | 0.88% | −0.05 |
| QCOM Qualcomm Inc. | Reduce -0.7% | 0.13% | −0.04 |
| MPC Marathon Petroleum Corp. | Reduce -0.3% | 0.21% | −0.03 |
| SPEM State Street SP PTF Em ETF | Reduce -4.3% | 0.92% | −0.03 |
| PFE Pfizer Inc. | Reduce -0.7% | 0.46% | −0.03 |
| MDYG SS SPDR S&P 400 MC GR ETF | Reduce -2.1% | 0.37% | −0.02 |
| HES Hess Corp. | Reduce -22.2% | 0.04% | −0.02 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -96.8% | 0.00% | −0.02 |
| INTC Intel Corp. | Reduce -3.8% | 0.04% | −0.02 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -23.4% | 0.05% | −0.02 |
| IVV iShares Core S&P 500 ETF | Reduce -0.5% | 0.51% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -11.3% | 0.14% | −0.02 |
| DG Dollar General Corp. | Reduce -54.0% | 0.01% | −0.02 |
| MCK McKesson Corp. | Reduce -7.8% | 0.04% | −0.01 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.4% | 0.17% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -2.7% | 0.24% | −0.01 |
| IYW iShares Ustechnology ETF | Reduce -11.0% | 0.06% | −0.01 |
| HON Honeywell International Inc. | Reduce -6.3% | 0.06% | −0.01 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -3.6% | 0.15% | −0.01 |
| VPL Vanguard Ftse Pacific ETF | Reduce -24.7% | 0.03% | −0.01 |
| ELV Elevance Health Inc. | Reduce -0.1% | 0.09% | −0.01 |
| MMIN Nylim Mackay Muni Insured Et | Sold out | 0.00% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.3% | 0.19% | −0.01 |
| ICVT iShares Convertible Bond ETF | Reduce -0.4% | 0.41% | −0.01 |
| LW Lamb Weston Holdings Inc. | Sold out | 0.00% | −0.01 |
| TIP iShares Tips Bond ETF | Reduce -31.3% | 0.02% | −0.01 |
| DLN Wisdomtree US Largecap Divid | Reduce -0.1% | 1.73% | −0.01 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -0.8% | 0.30% | −0.01 |
| NNN NNN REIT Inc. | Sold out | 0.00% | −0.01 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -2.1% | 0.14% | −0.01 |
| LPLA LPL Financial Holdings Inc. | Sold out | 0.00% | −0.01 |
| MKSI MKS Inc. | Reduce -63.5% | 0.00% | −0.01 |
| MCO Moody's Corp. | Reduce -6.1% | 0.27% | −0.01 |
| IWS iShares Russell Mid-Cap Valu | Reduce -9.3% | 0.07% | −0.01 |
| NKE Nike Inc. Class B | Reduce -37.6% | 0.01% | −0.01 |
| NOW ServiceNow Inc. | Reduce -45.8% | 0.01% | −0.01 |
| CVS CVS Health Corp. | Reduce -4.7% | 0.08% | −0.01 |
| DNP DNP Select Income Fund Inc. | Reduce -92.8% | 0.00% | −0.01 |
| DBA Invesco DB Agriculture Fund | Reduce -35.2% | 0.01% | −0.01 |
| IYH iShares U.S. Healthcare ETF | Reduce -14.8% | 0.03% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| FICS FT International Dev Cap STR | Add +19.1% | 1.29% | +0.22 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +3.0% | 3.09% | +0.16 |
| BSMQ Invesco Bulletshares 2026 MB | Add +62.5% | 0.44% | +0.15 |
| FPEI First Trust Institutional PR | Add +8.3% | 4.08% | +0.15 |
| BSMP Invesco Bulletshares 2025 MB | Add +44.1% | 0.47% | +0.12 |
| PEG Public Service Enterprise GP | Add +188.3% | 0.14% | +0.10 |
| GOVT iShares US Treasury Bond ETF | Add +8.1% | 2.70% | +0.09 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +5.6% | 1.77% | +0.09 |
| YUM Yum! Brands Inc. | Add +68.3% | 0.20% | +0.08 |
| PBF PBF Energy Inc. Class A | Add +2351.9% | 0.08% | +0.07 |
| BSCQ Invesco Bulletshares 2026 CB | Add +40.3% | 0.29% | +0.07 |
| BSCR Invesco Bulletshares 2027 CB | Add +85.8% | 0.15% | +0.06 |
| BSCT Invesco Bulletshares 2029 CB | Add +125.1% | 0.11% | +0.06 |
| PLTR Palantir Technologies Inc. Class A | Add +0.1% | 0.22% | +0.06 |
| BSCS Invesco Bulletshares 2028 CB | Add +96.2% | 0.13% | +0.06 |
| BA The Boeing Co. | Add +60.3% | 0.27% | +0.05 |
| MCD McDonald's Corp. | Add +0.1% | 0.54% | +0.05 |
| SPYX SS SPDR S&P 500 Foss FL ETF | New | 0.05% | +0.05 |
| SPTI SS SPDR P Int Term TSY ETF | Add +7.9% | 1.52% | +0.05 |
| DWM Wisdomtree International Equ | Add +10.2% | 0.55% | +0.05 |
| ADP Automatic Data Processing | Add +0.1% | 0.66% | +0.04 |
| DES Wisdomtree US Smallcap Divid | Add +1.2% | 1.30% | +0.04 |
| EFAX State Street SPDR MSCI Eafe | Add +147.6% | 0.07% | +0.04 |
| ABBV Abbvie Inc. | Add +0.2% | 0.67% | +0.04 |
| TSLA Tesla Inc. | Add +0.6% | 0.21% | +0.04 |
| FISV Fiserv Inc. | Add +0.3% | 0.35% | +0.04 |
| LMT Lockheed Martin Corp. | Add +1.6% | 0.23% | +0.03 |
| UNH Unitedhealth Group Inc. | Add +0.3% | 0.49% | +0.03 |
| ORCL Oracle Corp. | Add +0.4% | 0.25% | +0.03 |
| BSJP Invesco Bulletshares 2025 HY | Add +20.2% | 0.23% | +0.02 |
| YUMC Yum China Holdings Inc. | Add +540.0% | 0.03% | +0.02 |
| JNJ Johnson & Johnson | Add +0.1% | 0.99% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.4% | 0.44% | +0.02 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +1.2% | 1.67% | +0.02 |
| CAT Caterpillar Inc. | Add +0.4% | 0.24% | +0.02 |
| MMM 3M Co. | Add +0.2% | 0.09% | +0.02 |
| REGL Prshrs S&P Mid 400 DVD Arist | Add +7.6% | 0.18% | +0.02 |
| JIG JPMorgan International Growt | Add +4.6% | 1.24% | +0.02 |
| KO The Coca-Cola Co. | Add +0.2% | 0.37% | +0.02 |
| RTX RTX Corp. | Add +0.3% | 0.15% | +0.02 |
| QQEW First TR Nasdaq-100 Sel Eq | Add +137.7% | 0.03% | +0.02 |
| LOW Lowe's Cos Inc. | Add +0.3% | 0.13% | +0.02 |
| DTD Wisdomtree US Total Dividend | Add +15.5% | 0.11% | +0.01 |
| MUSA Murphy USA Inc. | Add +942.9% | 0.02% | +0.01 |
| BSJQ Invesco Bulletshares 2026 HY | Add +16.9% | 0.16% | +0.01 |
| ACN Accenture PLC Class A | Add +0.2% | 0.20% | +0.01 |
| BSMR Invesco Bulletshares 2027 MB | Add +8.5% | 1.43% | +0.01 |
| NSC Norfolk Southern Corp. | Add +0.6% | 0.20% | +0.01 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Add +11.2% | 0.16% | +0.01 |
| BSSX Invesco Bulletshares 2033 MB | Add +18.6% | 0.13% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |