Key Financial Inc
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 31, 2025), Key Financial Inc reported 1,380 stock positions worth $439.9 million. Its top holding was Apple (AAPL) at 5.6% of the portfolio, followed by Wisdmtree GB Ex-US QL GR-Usd (DNL, 3.6%) and Wisdomtree TR DVLP Intnl-Usd (DOL, 3.3%). Compared with Q3 2024, it opened 59 new positions, sold out of 30, added to 272 and reduced 113. The biggest buy was Invesco Bulletshares 2025 MB (BSMP, shares +46%) and the biggest sale First Trust Institutional PR (FPEI, shares −54%).
- Most Recent 13F
- Q2 2026
- Location
- WEST CHESTER, PA
- CIK
- 0001801720
- Portfolio Value
- $439.9M (Q4 2024)
- SEC Filing
- 0001420506-25-000102 ↗ filed Jan 31, 2025
Holdings Value
Holdings 1,380 stocks · $439.9M
| AAPL Apple Inc. | 5.60% | 98,314 | $24.6M | Reduce -1.5% |
| DNL Wisdmtree GB Ex-US QL GR-Usd | 3.56% | 435,694 | $15.7M | Add +1.9% |
| DOL Wisdomtree TR DVLP Intnl-Usd | 3.34% | 296,917 | $14.7M | Add +4.8% |
| SLYV SS SPDR S&P 600 SC Val ETF | 3.23% | 162,646 | $14.2M | Add +1.1% |
| GOVT iShares US Treasury Bond ETF | 2.77% | 530,653 | $12.2M | Add +1.8% |
| MSFT Microsoft Corp. | 2.75% | 28,668 | $12.1M | Reduce -3.0% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.67% | 386,146 | $11.8M | Add +4.2% |
| FPEI First Trust Institutional PR | 1.88% | 442,743 | $8.3M | Reduce -54.3% |
| EFG iShares MSCI Eafe Growth ETF | 1.84% | 83,575 | $8.1M | Reduce -1.8% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.79% | 87,045 | $7.9M | Add +1.1% |
| DLN Wisdomtree US Largecap Divid | 1.74% | 98,357 | $7.7M | Reduce -1.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.66% | 143,093 | $7.3M | Reduce -0.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.66% | 83,241 | $7.3M | Reduce -1.1% |
| SPTS SS SPDR P St Term TSY ETF | 1.51% | 228,893 | $6.6M | Reduce -2.9% |
| BSMR Invesco Bulletshares 2027 MB | 1.47% | 273,666 | $6.5M | Add +0.2% |
| SPTI SS SPDR P Int Term TSY ETF | 1.46% | 230,358 | $6.4M | Reduce -2.4% |
| JIG JPMorgan International Growt | 1.35% | 94,758 | $5.9M | Add +14.1% |
| DES Wisdomtree US Smallcap Divid | 1.34% | 171,719 | $5.9M | Add +0.5% |
| AMZN Amazon.com Inc. | 1.33% | 26,586 | $5.8M | Reduce -0.0% |
| FICS FT International Dev Cap STR | 1.27% | 163,918 | $5.6M | Add +5.0% |
| JPM JPMorgan Chase & Co. | 1.26% | 23,095 | $5.5M | Add +0.3% |
| XOM Exxon Mobil Corp. | 1.23% | 50,264 | $5.4M | Reduce -0.8% |
| AVGO Broadcom Inc. | 1.05% | 19,915 | $4.6M | Reduce -19.3% |
| IWF iShares Russell 1000 Growth | 0.97% | 10,617 | $4.3M | Add +0.2% |
| NVDA Nvidia Corp. | 0.96% | 31,479 | $4.2M | Add +0.5% |
| JNJ Johnson & Johnson | 0.94% | 28,440 | $4.1M | Add +3.3% |
| SPEM State Street SP PTF Em ETF | 0.87% | 100,268 | $3.8M | Reduce -0.7% |
| BSMS Invesco Bulletshares 2028 MB | 0.86% | 161,254 | $3.8M | Add +3.6% |
| GOOGL Alphabet Inc. Class A | 0.72% | 16,712 | $3.2M | Add +0.4% |
| BSMP Invesco Bulletshares 2025 MB | 0.71% | 127,435 | $3.1M | Add +46.4% |
| ADP Automatic Data Processing | 0.70% | 10,525 | $3.1M | Reduce -2.0% |
| PG The Procter & Gamble Co. | 0.69% | 17,991 | $3.0M | Reduce -11.7% |
| ABBV Abbvie Inc. | 0.63% | 15,615 | $2.8M | Add +2.1% |
| BSMT Invesco Bulletshares 2029 MB | 0.61% | 116,532 | $2.7M | Add +9.2% |
| IVW iShares S&P 500 Growth ETF | 0.60% | 26,018 | $2.6M | No change |
| EFV iShares MSCI Eafe Value ETF | 0.59% | 49,705 | $2.6M | Reduce -0.7% |
| BSMU Invesco Bulletshares 2030 MB | 0.58% | 116,725 | $2.5M | Add +1.8% |
| BSMV Invesco Bulletshares 2031 MB | 0.57% | 118,889 | $2.5M | No change |
| MRK Merck & Co. Inc. | 0.56% | 24,798 | $2.5M | Reduce -3.4% |
| DWM Wisdomtree International Equ | 0.55% | 45,783 | $2.4M | Add +5.2% |
| MCD McDonald's Corp. | 0.53% | 8,029 | $2.3M | No change |
| STBA S & T Bancorp Inc. | 0.53% | 60,828 | $2.3M | No change |
| IVV iShares Core S&P 500 ETF | 0.53% | 3,946 | $2.3M | Reduce -0.7% |
| ABT Abbott Laboratories | 0.48% | 18,789 | $2.1M | Reduce -0.8% |
| BSMQ Invesco Bulletshares 2026 MB | 0.48% | 89,040 | $2.1M | Add +5.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.45% | 4,345 | $2.0M | No change |
| UNH Unitedhealth Group Inc. | 0.45% | 3,892 | $2.0M | Add +2.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.42% | 4,542 | $1.9M | Add +0.1% |
| PFE Pfizer Inc. | 0.42% | 69,021 | $1.8M | Reduce -4.2% |
| FISV Fiserv Inc. | 0.41% | 8,834 | $1.8M | No change |
| BSCP Invesco Bulletshares 2025 CB | 0.41% | 86,762 | $1.8M | Add +43.7% |
| BSCQ Invesco Bulletshares 2026 CB | 0.40% | 90,382 | $1.8M | Add +33.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.37% | 9,695 | $1.6M | Add +0.8% |
| PLTR Palantir Technologies Inc. Class A | 0.37% | 21,486 | $1.6M | Reduce -21.2% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.37% | 18,556 | $1.6M | Reduce -3.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.36% | 14,415 | $1.6M | Reduce -25.3% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.34% | 27,423 | $1.5M | Add +4.3% |
| KO The Coca-Cola Co. | 0.34% | 23,947 | $1.5M | Add +2.1% |
| PEP Pepsico Inc. | 0.33% | 9,562 | $1.5M | Reduce -0.3% |
| IWD iShares Russell 1000 Value E | 0.32% | 7,686 | $1.4M | Add +0.5% |
| GOOG Alphabet Inc. Class C | 0.32% | 7,460 | $1.4M | No change |
| TSLA Tesla Inc. | 0.31% | 3,415 | $1.4M | Reduce -6.3% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.31% | 2 | $1.4M | No change |
| VZ Verizon Communications Inc. | 0.29% | 31,961 | $1.3M | Add +12.1% |
| IWP iShares Russell Mid-Cap Grow | 0.29% | 9,943 | $1.3M | Reduce -0.4% |
| BSJP Invesco Bulletshares 2025 HY | 0.28% | 54,261 | $1.3M | Add +20.0% |
| MCO Moody's Corp. | 0.28% | 2,570 | $1.2M | Add +0.2% |
| IWB iShares Russell 1000 ETF | 0.27% | 3,709 | $1.2M | Reduce -3.6% |
| CVX Chevron Corp. | 0.27% | 8,218 | $1.2M | No change |
| BSCR Invesco Bulletshares 2027 CB | 0.26% | 59,056 | $1.2M | Add +76.6% |
| VGT Vanguard Info Tech ETF | 0.26% | 1,817 | $1.1M | No change |
| HD Home Depot Inc. | 0.26% | 2,885 | $1.1M | Reduce -36.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.25% | 3,867 | $1.1M | Add +0.5% |
| CSCO Cisco Systems Inc. | 0.25% | 18,761 | $1.1M | Reduce -2.7% |
| ORCL Oracle Corp. | 0.25% | 6,516 | $1.1M | Reduce -1.7% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.24% | 23,924 | $1.1M | Add +57.2% |
| IWM iShares Russell 2000 ETF | 0.23% | 4,667 | $1.0M | Add +1.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.23% | 23,204 | $1.0M | Reduce -3.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.23% | 18,010 | $1.0M | Add +1489.6% |
| BSJQ Invesco Bulletshares 2026 HY | 0.23% | 43,473 | $1.0M | Add +39.2% |
| CAT Caterpillar Inc. | 0.23% | 2,738 | $993K | Reduce -0.6% |
| ICVT iShares Convertible Bond ETF | 0.22% | 11,639 | $989K | Reduce -47.3% |
| IDCC Interdigital Inc. | 0.22% | 5,074 | $983K | Reduce -20.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 1,661 | $973K | Add +9.3% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.22% | 21,648 | $972K | Add +4.6% |
| IJR iShares Core S&P Small-Cap E | 0.22% | 8,404 | $968K | Add +2.4% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.22% | 8,010 | $968K | No change |
| VYM Vanguard High DVD Yield ETF | 0.21% | 7,324 | $934K | No change |
| IJT iShares S&P Small-Cap 600 GR | 0.21% | 6,881 | $931K | No change |
| FELG Fidelity Enh LRG Cap GWTH | 0.21% | 26,144 | $924K | No change |
| BA The Boeing Co. | 0.21% | 5,153 | $912K | Reduce -35.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.21% | 1,769 | $904K | Add +9.8% |
| ACN Accenture PLC Class A | 0.21% | 2,570 | $904K | No change |
| BSCS Invesco Bulletshares 2028 CB | 0.20% | 44,175 | $889K | Add +59.3% |
| BSSX Invesco Bulletshares 2033 MB | 0.20% | 34,500 | $889K | Add +50.3% |
| BSMW Invesco Bulletshares 2032 MB | 0.20% | 34,608 | $868K | No change |
| MDLZ Mondelez International Inc. Class A | 0.20% | 14,529 | $868K | Reduce -1.3% |
| FULT Fulton Financial Corp. | 0.20% | 44,833 | $864K | No change |
| LMT Lockheed Martin Corp. | 0.20% | 1,771 | $861K | Reduce -1.9% |
| CRM Salesforce Inc. | 0.20% | 2,572 | $860K | Add +0.6% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $331 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| OXY.WS Occidental Petroleum-CW27 | *W EXP 08/03/202 | 12 | $331 | No change |
Total filed on the 13F, all lines: $439.9M.
Portfolio Sells Q3 2024 → Q4 2024
| FPEI First Trust Institutional PR | Reduce -54.3% | 1.88% | −2.20 |
| BSCO Invesco Bulletshares 2024 CB | Sold out | 0.00% | −0.26 |
| BSMO Invesco Bulletshares 2024 MB | Sold out | 0.00% | −0.20 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -1.8% | 1.84% | −0.19 |
| ICVT iShares Convertible Bond ETF | Reduce -47.3% | 0.22% | −0.18 |
| BSJO Invesco Bulletshares 2024 HY | Sold out | 0.00% | −0.17 |
| PFF iShares Preferred & Income S | Reduce -73.2% | 0.06% | −0.17 |
| HD Home Depot Inc. | Reduce -36.0% | 0.26% | −0.15 |
| CWB SS SPDR BB Conv Sec ETF | Reduce -47.3% | 0.16% | −0.13 |
| BLK BlackRock Finance Inc. | Sold out | 0.00% | −0.12 |
| PG The Procter & Gamble Co. | Reduce -11.7% | 0.69% | −0.09 |
| MRK Merck & Co. Inc. | Reduce -3.4% | 0.56% | −0.08 |
| SYK Stryker Corp. | Reduce -55.1% | 0.07% | −0.08 |
| XOM Exxon Mobil Corp. | Reduce -0.8% | 1.23% | −0.08 |
| YUM Yum! Brands Inc. | Reduce -35.3% | 0.12% | −0.07 |
| MSFT Microsoft Corp. | Reduce -3.0% | 2.75% | −0.07 |
| BA The Boeing Co. | Reduce -35.6% | 0.21% | −0.06 |
| SPTI SS SPDR P Int Term TSY ETF | Reduce -2.4% | 1.46% | −0.06 |
| SPEM State Street SP PTF Em ETF | Reduce -0.7% | 0.87% | −0.05 |
| DIS The Walt Disney Co. | Reduce -25.3% | 0.36% | −0.05 |
| PFE Pfizer Inc. | Reduce -4.2% | 0.42% | −0.04 |
| CVS CVS Health Corp. | Reduce -40.6% | 0.03% | −0.04 |
| EFV iShares MSCI Eafe Value ETF | Reduce -0.7% | 0.59% | −0.04 |
| MDLZ Mondelez International Inc. Class A | Reduce -1.3% | 0.20% | −0.04 |
| ICLR Icon PLC | Reduce -98.2% | 0.00% | −0.04 |
| LMT Lockheed Martin Corp. | Reduce -1.9% | 0.20% | −0.04 |
| GIS General Mills Inc. | Reduce -14.7% | 0.11% | −0.04 |
| PEP Pepsico Inc. | Reduce -0.3% | 0.33% | −0.03 |
| NEE Nextera Energy Inc. | Reduce -25.4% | 0.05% | −0.03 |
| LOW Lowe's Cos Inc. | Reduce -15.2% | 0.10% | −0.03 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -2.9% | 1.51% | −0.02 |
| ANET Arista Networks Inc. | Sold out | 0.00% | −0.02 |
| CNC Centene Corp. | Reduce -93.7% | 0.00% | −0.02 |
| AMGN Amgen Inc. | Reduce -3.2% | 0.07% | −0.02 |
| KMB Kimberly-Clark Corp. | Reduce -10.5% | 0.10% | −0.02 |
| VNQ Vanguard Real Estate ETF | Reduce -3.7% | 0.16% | −0.02 |
| PSK SS SPDR Ice Pref Sec ETF | Reduce -28.8% | 0.03% | −0.02 |
| MUSA Murphy USA Inc. | Reduce -90.4% | 0.00% | −0.01 |
| ADI Analog Devices Inc. | Reduce -49.0% | 0.01% | −0.01 |
| NULV Nuveen ESG Large-Cap Val ETF | Reduce -38.0% | 0.02% | −0.01 |
| BCE Bce Inc. | Sold out | 0.00% | −0.01 |
| CAT Caterpillar Inc. | Reduce -0.6% | 0.23% | −0.01 |
| ESGD iShares Trust iShares ESG Aw | Reduce -73.8% | 0.00% | −0.01 |
| DLTR Dollar Tree Inc. | Reduce -76.8% | 0.00% | −0.01 |
| SPGI S&P Global Inc. | Reduce -15.6% | 0.06% | −0.01 |
| CVE Cenovus Energy Inc. | Sold out | 0.00% | −0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -0.1% | 1.66% | −0.01 |
| INTC Intel Corp. | Reduce -11.0% | 0.03% | −0.01 |
| LUMO Lumos Pharma Inc. | Sold out | 0.00% | −0.01 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| BSMP Invesco Bulletshares 2025 MB | Add +46.4% | 0.71% | +0.24 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +4.2% | 2.67% | +0.23 |
| COWZ Pacer US Cash Cows 100 ETF | Add +1489.6% | 0.23% | +0.22 |
| JPM JPMorgan Chase & Co. | Add +0.3% | 1.26% | +0.19 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +1.1% | 3.23% | +0.14 |
| BSCP Invesco Bulletshares 2025 CB | Add +43.7% | 0.41% | +0.13 |
| NVDA Nvidia Corp. | Add +0.5% | 0.96% | +0.12 |
| BSCR Invesco Bulletshares 2027 CB | Add +76.6% | 0.26% | +0.12 |
| GOOGL Alphabet Inc. Class A | Add +0.4% | 0.72% | +0.11 |
| JIG JPMorgan International Growt | Add +14.1% | 1.35% | +0.11 |
| BSCQ Invesco Bulletshares 2026 CB | Add +33.2% | 0.40% | +0.11 |
| IWF iShares Russell 1000 Growth | Add +0.2% | 0.97% | +0.09 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Add +57.2% | 0.24% | +0.08 |
| LVHD Franklin U.S. Low Volatility | New | 0.08% | +0.08 |
| BSCS Invesco Bulletshares 2028 CB | Add +59.3% | 0.20% | +0.08 |
| BSCT Invesco Bulletshares 2029 CB | Add +67.4% | 0.19% | +0.08 |
| GOVT iShares US Treasury Bond ETF | Add +1.8% | 2.77% | +0.07 |
| JPST JPMorgan Ultra-Short Income | Add +662.6% | 0.08% | +0.07 |
| BSSX Invesco Bulletshares 2033 MB | Add +50.3% | 0.20% | +0.07 |
| BSJQ Invesco Bulletshares 2026 HY | Add +39.2% | 0.23% | +0.07 |
| BSMT Invesco Bulletshares 2029 MB | Add +9.2% | 0.61% | +0.06 |
| ICOW Pacer Developed Markets Inte | New | 0.05% | +0.05 |
| BSJP Invesco Bulletshares 2025 HY | Add +20.0% | 0.28% | +0.05 |
| SPGM State Street SPDR Portfolio | Add +322.8% | 0.07% | +0.05 |
| ETN Eaton Corp. PLC | Add +63.2% | 0.12% | +0.05 |
| BSMS Invesco Bulletshares 2028 MB | Add +3.6% | 0.86% | +0.04 |
| JAAA Janus Henderson Aaa Clo ETF | Add +1107.1% | 0.05% | +0.04 |
| CRM Salesforce Inc. | Add +0.6% | 0.20% | +0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +0.1% | 0.42% | +0.04 |
| MDY State Street SPDR S&P Midcap | Add +2960.0% | 0.04% | +0.04 |
| DES Wisdomtree US Smallcap Divid | Add +0.5% | 1.34% | +0.04 |
| BSMR Invesco Bulletshares 2027 MB | Add +0.2% | 1.47% | +0.04 |
| DTD Wisdomtree US Total Dividend | Add +30.5% | 0.15% | +0.04 |
| BSMQ Invesco Bulletshares 2026 MB | Add +5.6% | 0.48% | +0.03 |
| IUSG iShares Core S&P U.S. Growth | Add +92.7% | 0.06% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +9.8% | 0.21% | +0.03 |
| BSJR Invesco Bulletshares 2027 HY | Add +35.3% | 0.12% | +0.03 |
| DEM Wisdomtree Emerging Markets | Add +65.4% | 0.09% | +0.03 |
| IUSV iShares Core S&P U.S. Value | Add +262.2% | 0.04% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +9.3% | 0.22% | +0.03 |
| QQEW First TR Nasdaq-100 Sel Eq | Add +97.9% | 0.06% | +0.03 |
| ISCV iShares Morningstar Small-Ca | Add +24.3% | 0.12% | +0.03 |
| MAR Marriott International Class A | Add +11.3% | 0.12% | +0.03 |
| MS Morgan Stanley | Add +11.0% | 0.09% | +0.02 |
| SCHK Schwab 1000 Index ETF | New | 0.02% | +0.02 |
| ISCG iShares Morningstar Small-Ca | Add +11.9% | 0.17% | +0.02 |
| LVHI Franklin International Low V | New | 0.02% | +0.02 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +4.3% | 0.34% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +12.9% | 0.13% | +0.02 |
| DEW Wisdomtree Global High Divid | Add +222.1% | 0.03% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,353 | $610.6M | AAPL, DOL, DNL, EES, SLYV |
| Q1 2026 | 1,392 | $561.8M | AAPL, DOL, DNL, GOVT, SLYV |
| Q4 2025 | 1,439 | $547.9M | AAPL, DOL, DNL, SLYV, GOVT |
| Q3 2025 | 1,458 | $541.2M | AAPL, DOL, DNL, SLYV, GOVT |
| Q2 2025 | 1,436 | $496.9M | AAPL, DOL, DNL, SLYV, MSFT |
| Q1 2025 | 1,382 | $459.5M | AAPL, DOL, EES, DNL, GOVT |
| Q4 2024 | 1,380 | $439.9M | AAPL, DNL, DOL, SLYV, GOVT |
| Q3 2024 | 1,350 | $452.5M | AAPL, FPEI, DNL, DOL, SLYV |
| Q2 2024 | 1,338 | $417.2M | AAPL, DNL, FPEI, DOL, MSFT |
| Q1 2024Amended | 1,307 | $392.2M | AAPL, FPEI, DNL, DOL, SLYV |