North Star Asset Management Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), North Star Asset Management Inc. reported 328 stock positions worth $2.2 billion. Its top holding was Apple (AAPL) at 3.3% of the portfolio, followed by Microsoft (MSFT, 3.0%) and Schwab US Broad Market ETF (SCHB, 2.9%). Compared with Q2 2024, it opened 15 new positions, sold out of 5, added to 93 and reduced 144. The biggest buy was Oshkosh (OSK, shares +799%) and the biggest sale FedEx (FDX, shares −28%).

Most Recent 13F
Q2 2026
Location
NEENAH, WI
CIK
0001056559
Portfolio Value
$2.2B (Q3 2024)
SEC Filing
0001056559-24-000004 ↗ filed Nov 14, 2024

Holdings Value

0$1.0B$2.0B$3.0B Q1 2024: $2.1B Q1 2024 Q2 2024: $2.1B Q2 2024 Q3 2024: $2.2B $2.2B Q3 2024 Q4 2024: $2.3B Q4 2024 Q1 2025: $2.2B Q1 2025 Q2 2025: $2.4B Q2 2025 Q3 2025: $2.5B Q3 2025 Q4 2025: $2.5B Q4 2025 Q1 2026: $2.3B Q1 2026 Q2 2026: $2.5B Q2 2026

Holdings 328 stocks · $2.2B

AAPL Apple Inc. 3.31% 316,509 $73.7M Reduce -3.2%
MSFT Microsoft Corp. 2.99% 154,921 $66.7M Reduce -0.5%
SCHB Schwab US Broad Market ETF 2.92% 977,711 $65.0M Add +1.1%
FISV Fiserv Inc. 2.46% 305,314 $54.8M Reduce -1.5%
VTI VG Morningstar TS MKT ETF-US 2.23% 175,831 $49.8M Add +0.0%
ADBE Adobe Inc. 2.04% 87,856 $45.5M Reduce -1.3%
SSNC Ss&c Technologies Holdings 1.98% 593,482 $44.0M Add +0.3%
SPYM Ste STR SPDR PT S&P 500 ETF 1.97% 648,900 $43.8M Add +6.2%
V Visa Inc. Class A 1.84% 149,214 $41.0M Reduce -0.2%
GOOG Alphabet Inc. Class C 1.77% 236,367 $39.5M Reduce -0.0%
AMZN Amazon.com Inc. 1.77% 212,076 $39.5M Add +4.1%
ACIW Aci Worldwide Inc. 1.66% 728,726 $37.1M Reduce -4.8%
SYK Stryker Corp. 1.61% 99,016 $35.8M Reduce -0.2%
ABT Abbott Laboratories 1.56% 305,320 $34.8M Add +1.8%
PFG Principal Financial Group 1.53% 396,573 $34.1M Reduce -0.3%
TMO Thermo Fisher Scientific Inc. 1.50% 54,044 $33.4M Reduce -0.3%
SCHW Schwab (charles) Corp. 1.45% 498,914 $32.3M Add +3.8%
EFX Equifax Inc. 1.41% 107,041 $31.5M Reduce -0.1%
ABBV Abbvie Inc. 1.40% 157,560 $31.1M Add +0.2%
INTU Intuit Inc. 1.39% 50,007 $31.1M Add +0.1%
AME Ametek Inc. 1.35% 175,769 $30.2M Add +2.4%
DHR Danaher Corp. 1.32% 105,569 $29.4M Add +0.9%
SNPS Synopsys Inc. 1.29% 56,590 $28.7M Reduce -0.7%
AES AES Corp. 1.27% 1,413,930 $28.4M Add +1.8%
GPN Global Payments Inc. 1.26% 273,986 $28.1M Add +4.9%
NVDA Nvidia Corp. 1.17% 214,990 $26.1M Reduce -6.9%
PTC PTC Inc. 1.17% 144,415 $26.1M Add +1.5%
EVTC Evertec Inc. 1.17% 766,260 $26.0M Add +3.5%
ADI Analog Devices Inc. 1.16% 112,470 $25.9M Add +0.3%
LOW Lowe's Cos Inc. 1.16% 95,159 $25.8M Reduce -0.4%
ASML ASML Holding NV-NY Reg SHS 1.09% 29,070 $24.2M Add +0.3%
SWTSX Schwab Tot STK MRKT Indx 1.06% 241,175 $23.6M Reduce -0.9%
VEEV Veeva Systems Inc. Class A 1.03% 108,938 $22.9M Add +4.5%
AVGO Broadcom Inc. 0.95% 123,075 $21.2M Reduce -0.4%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.93% 190,454 $20.7M Reduce -0.8%
HOLX Hologic Inc. 0.92% 252,170 $20.5M Add +1.0%
MA Mastercard Inc. Class A 0.92% 41,382 $20.4M Add +0.7%
ECL Ecolab Inc. 0.92% 79,943 $20.4M Add +0.4%
SPMD SS SPDR P S&P 400 Midcap ETF 0.90% 365,513 $20.0M Add +6.3%
MENASHA CORP 0.88% 2,181 $19.7M No change
WH Wyndham Hotels & Resorts Inc. 0.87% 247,983 $19.4M Add +0.3%
AMD Advanced Micro Devices 0.85% 115,534 $19.0M Reduce -2.2%
COST Costco Wholesale Corp. 0.84% 21,053 $18.7M Reduce -1.7%
FIS Fidelity National Info Serv 0.82% 217,802 $18.2M Reduce -1.1%
AMG Affiliated Managers Group 0.81% 101,338 $18.0M Add +1.3%
APH Amphenol Corp. Class A 0.77% 263,531 $17.2M Add +1.8%
PYPL PayPal Holdings Inc. 0.77% 218,955 $17.1M Reduce -0.3%
PBH Prestige Consumer Healthcare 0.75% 231,421 $16.7M Add +0.6%
RPM RPM International Inc. 0.75% 137,353 $16.6M Reduce -0.3%
SCHF Schwab Intl Equity ETF 0.74% 402,872 $16.6M Reduce -0.8%
JPM JPMorgan Chase & Co. 0.72% 76,514 $16.1M Add +0.1%
PB Prosperity Bancshares Inc. 0.72% 223,484 $16.1M Add +0.5%
MBWM Mercantile Bank Corp. 0.71% 362,759 $15.9M Reduce -0.3%
TYL Tyler Technologies Inc. 0.71% 27,128 $15.8M Reduce -0.6%
ROK Rockwell Automation Inc. 0.67% 55,478 $14.9M Reduce -0.0%
ROP Roper Technologies Inc. 0.64% 25,693 $14.3M Add +2.8%
LLY Eli Lilly & Co. 0.64% 16,100 $14.3M Reduce -1.3%
RGEN Repligen Corp. 0.62% 92,130 $13.7M Reduce -1.7%
UNH Unitedhealth Group Inc. 0.61% 23,424 $13.7M Add +3.0%
FDX FedEx Corp. 0.59% 48,196 $13.2M Reduce -27.5%
SPSM SS SPDR P S&P 600 Small Cap 0.58% 285,078 $13.0M Add +2.4%
KMB Kimberly-Clark Corp. 0.58% 90,677 $12.9M Add +2.5%
BALL Ball Corp. 0.58% 188,711 $12.8M Reduce -0.3%
GOOGL Alphabet Inc. Class A 0.57% 76,651 $12.7M Reduce -6.1%
AKAM Akamai Technologies Inc. 0.54% 118,124 $11.9M Reduce -1.6%
SCHA Schwab US Small-Cap ETF 0.53% 227,723 $11.7M Add +0.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.52% 119,903 $11.5M Add +3.9%
SYY Sysco Corp. 0.50% 143,998 $11.2M Add +1.3%
SCHX Schwab US Large-Cap ETF 0.49% 162,394 $11.0M Reduce -0.3%
ISRG Intuitive Surgical Inc. 0.49% 22,242 $10.9M Add +0.2%
META Meta Platforms Inc. Class A 0.47% 18,394 $10.5M Reduce -0.9%
ILMN Illumina Inc. 0.47% 80,444 $10.5M Add +30.7%
SCHM Schwab US Mid Cap ETF 0.46% 122,173 $10.2M Add +1.2%
SCHE Schwab Emrg Mrkts Eqty ETF 0.45% 344,368 $10.0M Reduce -1.5%
PEP Pepsico Inc. 0.45% 59,008 $10.0M Add +2.6%
UNP Union Pacific Corp. 0.43% 38,946 $9.6M Reduce -5.2%
CRWD CrowdStrike Holdings Inc. Class A 0.40% 31,780 $8.9M Add +3.5%
LYV Live Nation Entertainment Inc. 0.39% 78,503 $8.6M Add +3.8%
CRM Salesforce Inc. 0.38% 30,912 $8.5M Add +31.5%
NKE Nike Inc. Class B 0.37% 93,783 $8.3M Reduce -2.5%
DDOG Datadog Inc. Class A 0.36% 70,665 $8.1M Add +4.7%
ITW Illinois Tool Works 0.36% 30,215 $7.9M Reduce -5.9%
PAYC Paycom Software Inc. 0.35% 46,507 $7.7M Add +13.9%
VOO Vanguard S&P 500 ETF 0.34% 14,384 $7.6M Reduce -11.1%
VFIAX Vanguard 500 Index-Adm 0.30% 12,779 $6.8M Add +3.7%
VWO Vanguard Ftse Emerging Marke 0.30% 141,004 $6.7M Add +1.2%
OSK Oshkosh Corp. 0.29% 63,479 $6.4M Add +799.4%
PM Philip Morris International 0.28% 52,048 $6.3M Reduce -1.7%
ZS Zscaler Inc. 0.28% 36,703 $6.3M Add +4.7%
ABNB Airbnb Inc. Class A 0.28% 49,146 $6.2M Add +29.5%
VEU Vanguard Ftse All-World Ex-U 0.27% 94,143 $5.9M Reduce -1.2%
AVTR Avantor Inc. 0.25% 217,175 $5.6M Add +4.8%
FAST Fastenal Co. 0.25% 76,858 $5.5M No change
VZ Verizon Communications Inc. 0.24% 121,307 $5.4M Reduce -9.0%
GLD SPDR Gold Shares 0.22% 20,254 $4.9M Add +0.3%
ADYEY Adyen NV-Unspon ADR 0.21% 296,040 $4.6M Reduce -3.1%
AFL Aflac Inc. 0.21% 41,157 $4.6M Reduce -3.8%
QCOM Qualcomm Inc. 0.20% 26,579 $4.5M Reduce -2.8%
JNJ Johnson & Johnson 0.20% 27,515 $4.5M Reduce -5.9%
NIC Nicolet Bankshares Inc. 0.20% 45,540 $4.4M Add +2.2%

Show all 328 holdings

Portfolio Sells Q2 2024 → Q3 2024

FDX FedEx Corp. Reduce -27.5% 0.59% −0.35
SNPS Synopsys Inc. Reduce -0.7% 1.29% −0.32
MSFT Microsoft Corp. Reduce -0.5% 2.99% −0.31
ADBE Adobe Inc. Reduce -1.3% 2.04% −0.31
GOOG Alphabet Inc. Class C Reduce -0.0% 1.77% −0.28
NVDA Nvidia Corp. Reduce -6.9% 1.17% −0.18
GOOGL Alphabet Inc. Class A Reduce -6.1% 0.57% −0.13
TROW T Rowe Price Group Inc. Reduce -0.8% 0.93% −0.12
LLY Eli Lilly & Co. Reduce -1.3% 0.64% −0.06
AMD Advanced Micro Devices Reduce -2.2% 0.85% −0.06
ROK Rockwell Automation Inc. Reduce -0.0% 0.67% −0.06
QCOM Qualcomm Inc. Reduce -2.8% 0.20% −0.06
VPMAX Vanguard Primecap Fund-Adm Sold out 0.00% −0.06
NVO Novo-Nordisk A/S-Spons ADR Reduce -0.2% 0.18% −0.05
XLK SS Technology Select Sector Reduce -27.8% 0.10% −0.04
VOO Vanguard S&P 500 ETF Reduce -11.1% 0.34% −0.04
VIG Vanguard Dividend Apprec ETF Reduce -35.1% 0.07% −0.03
COST Costco Wholesale Corp. Reduce -1.7% 0.84% −0.03
UPS United Parcel Service Class B Reduce -16.9% 0.09% −0.03
XOM Exxon Mobil Corp. Reduce -14.6% 0.12% −0.03
NAVI Navient Corp. Reduce -17.5% 0.12% −0.02
DFS Discover Financial Services Reduce -42.2% 0.03% −0.02
TBGVX Tweedy Browne Intl Val Reduce -10.6% 0.14% −0.02
V Visa Inc. Class A Reduce -0.2% 1.84% −0.02
AEPFX Eupac Fund-F-2 Reduce -11.4% 0.14% −0.02
XLE SS Energy Select Sector Reduce -0.6% 0.18% −0.02
VZ Verizon Communications Inc. Reduce -9.0% 0.24% −0.02
IJH iShares Core S&P Midcap ETF Reduce -20.5% 0.06% −0.02
BRK.B Berkshire Hathaway Inc. Class B Reduce -20.5% 0.09% −0.02
PEO Adams Natural Resources Fund Reduce -3.3% 0.12% −0.01
TXN Texas Instruments Inc. Reduce -17.6% 0.06% −0.01
VDE Vanguard Energy ETF Reduce -0.1% 0.10% −0.01
CHD Church & Dwight Co. Inc. Reduce -2.1% 0.15% −0.01
BIIB Biogen Inc. Sold out 0.00% −0.01
PFE Pfizer Inc. Reduce -7.1% 0.10% −0.01
UNP Union Pacific Corp. Reduce -5.2% 0.43% −0.01
MRK Merck & Co. Inc. Reduce -0.4% 0.06% −0.01
QRVO Qorvo Inc. Reduce -8.0% 0.03% −0.01
CTLT Catalent Inc. Reduce -7.8% 0.10% −0.01
ETHE Grayscale Ethereum Staking E Reduce -0.3% 0.01% −0.01
SWTSX Schwab Tot STK MRKT Indx Reduce -0.9% 1.06% −0.01
ITW Illinois Tool Works Reduce -5.9% 0.36% −0.01
MASI Masimo Corp. Reduce -24.6% 0.02% −0.01
ASB Associated Banc-Corp. Reduce -4.3% 0.05% −0.00
AMGN Amgen Inc. Reduce -0.3% 0.15% −0.00
EMR Emerson Electric Co. Reduce -1.4% 0.05% −0.00
NML Neuberger Energy Infrastruct Sold out 0.00% −0.00
WSFS WSFS Financial Corp. Reduce -25.8% 0.01% −0.00
VLTO Veralto Corp. Reduce -15.6% 0.06% −0.00
DNA Ginkgo Bioworks Holdings Inc. Sold out 0.00% −0.00

Portfolio Buys Q2 2024 → Q3 2024

OSK Oshkosh Corp. Add +799.4% 0.29% +0.25
SSNC Ss&c Technologies Holdings Add +0.3% 1.98% +0.22
ILMN Illumina Inc. Add +30.7% 0.47% +0.17
VEEV Veeva Systems Inc. Class A Add +4.5% 1.03% +0.12
ABBV Abbvie Inc. Add +0.2% 1.40% +0.12
AES AES Corp. Add +1.8% 1.27% +0.11
SPYM Ste STR SPDR PT S&P 500 ETF Add +6.2% 1.97% +0.11
CRM Salesforce Inc. Add +31.5% 0.38% +0.09
QUAL iShares MSCI USA Quality Fac New 0.09% +0.09
ABT Abbott Laboratories Add +1.8% 1.56% +0.08
PB Prosperity Bancshares Inc. Add +0.5% 0.72% +0.08
DHR Danaher Corp. Add +0.9% 1.32% +0.08
PAYC Paycom Software Inc. Add +13.9% 0.35% +0.07
AMG Affiliated Managers Group Add +1.3% 0.81% +0.07
UNH Unitedhealth Group Inc. Add +3.0% 0.61% +0.06
GPN Global Payments Inc. Add +4.9% 1.26% +0.06
SPMD SS SPDR P S&P 400 Midcap ETF Add +6.3% 0.90% +0.06
MA Mastercard Inc. Class A Add +0.7% 0.92% +0.06
EW Edwards Lifesciences Corp. New 0.05% +0.05
LYV Live Nation Entertainment Inc. Add +3.8% 0.39% +0.05
AVTR Avantor Inc. Add +4.8% 0.25% +0.04
HOLX Hologic Inc. Add +1.0% 0.92% +0.04
SPSM SS SPDR P S&P 600 Small Cap Add +2.4% 0.58% +0.03
SCHB Schwab US Broad Market ETF Add +1.1% 2.92% +0.03
TSLA Tesla Inc. Add +18.1% 0.08% +0.03
SYY Sysco Corp. Add +1.3% 0.50% +0.02
ANSS Ansys Inc. Add +66.2% 0.06% +0.02
ISRG Intuitive Surgical Inc. Add +0.2% 0.49% +0.02
NIC Nicolet Bankshares Inc. Add +2.2% 0.20% +0.02
CSGP Costar Group Inc. Add +18.4% 0.14% +0.02
ECL Ecolab Inc. Add +0.4% 0.92% +0.02
SCHA Schwab US Small-Cap ETF Add +0.4% 0.53% +0.02
GLD SPDR Gold Shares Add +0.3% 0.22% +0.01
CALX Calix Inc. Add +6.3% 0.16% +0.01
VWO Vanguard Ftse Emerging Marke Add +1.2% 0.30% +0.01
IBM Intl Business Machines Corp. Add +0.3% 0.07% +0.01
NOBL Proshares S&P 500 Dividend A New 0.01% +0.01
LNT Alliant Energy Corp. New 0.01% +0.01
NEE Nextera Energy Inc. New 0.01% +0.01
DUK Duke Energy Corp. New 0.01% +0.01
PLTR Palantir Technologies Inc. Class A New 0.01% +0.01
VFIAX Vanguard 500 Index-Adm Add +3.7% 0.30% +0.01
C Citigroup Inc. New 0.01% +0.01
TXG 10X Genomics Inc. Class A Add +9.1% 0.06% +0.01
SCHM Schwab US Mid Cap ETF Add +1.2% 0.46% +0.01
VVIAX VNGD Mrgstr Value Idx FD-Adm New 0.01% +0.01
TOST Toast Inc. Class A New 0.01% +0.01
BMDIX Baird Mid Cap Growth-Inst New 0.01% +0.01
SJM The JM Smucker Co. New 0.01% +0.01
SHW The Sherwin-Williams Co. New 0.01% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 372$2.5BAAPL, SCHB, GOOG, VTI, MSFT
Q1 2026 356$2.3BAAPL, SCHB, VTI, GOOG, MSFT
Q4 2025 352$2.5BAAPL, MSFT, SCHB, GOOG, VTI
Q3 2025 351$2.5BAAPL, MSFT, SCHB, VTI, SPYM
Q2 2025 344$2.4BMSFT, AAPL, SCHB, VTI, SPYM
Q1 2025 326$2.2BAAPL, FISV, SCHB, MSFT, V
Q4 2024 325$2.3BAAPL, SCHB, MSFT, FISV, VTI
Q3 2024 328$2.2BAAPL, MSFT, SCHB, FISV, VTI
Q2 2024 318$2.1BMSFT, AAPL, SCHB, ADBE, VTI
Q1 2024 323$2.1BMSFT, SCHB, AAPL, FISV, VTI