North Star Asset Management Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 5, 2024), North Star Asset Management Inc. reported 318 stock positions worth $2.1 billion. Its top holding was Microsoft (MSFT) at 3.3% of the portfolio, followed by Apple (AAPL, 3.3%) and Schwab US Broad Market ETF (SCHB, 2.9%). Compared with Q1 2024, it opened 3 new positions, sold out of 9, added to 81 and reduced 152. The biggest buy was Salesforce (CRM, shares +2352%) and the biggest sale Verizon Communications (VZ, shares −48%).
- Most Recent 13F
- Q2 2026
- Location
- NEENAH, WI
- CIK
- 0001056559
- Portfolio Value
- $2.1B (Q2 2024)
- SEC Filing
- 0001056559-24-000003 ↗ filed Aug 5, 2024
Holdings Value
Holdings 318 stocks · $2.1B
| MSFT Microsoft Corp. | 3.30% | 155,719 | $69.6M | Reduce -1.2% |
| AAPL Apple Inc. | 3.27% | 327,036 | $68.9M | Reduce -2.4% |
| SCHB Schwab US Broad Market ETF | 2.89% | 967,282 | $60.8M | Add +0.1% |
| ADBE Adobe Inc. | 2.35% | 89,022 | $49.5M | Add +0.2% |
| VTI VG Morningstar TS MKT ETF-US | 2.23% | 175,825 | $47.0M | Reduce -1.6% |
| FISV Fiserv Inc. | 2.19% | 310,061 | $46.2M | Reduce -1.2% |
| GOOG Alphabet Inc. Class C | 2.06% | 236,395 | $43.4M | Reduce -1.1% |
| AMZN Amazon.com Inc. | 1.87% | 203,760 | $39.4M | Add +1.0% |
| V Visa Inc. Class A | 1.86% | 149,572 | $39.3M | Add +0.0% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.86% | 611,145 | $39.1M | Add +11.5% |
| SSNC Ss&c Technologies Holdings | 1.76% | 591,386 | $37.1M | Add +0.7% |
| SCHW Schwab (charles) Corp. | 1.68% | 480,904 | $35.4M | Add +0.0% |
| SNPS Synopsys Inc. | 1.61% | 57,007 | $33.9M | Reduce -0.4% |
| SYK Stryker Corp. | 1.60% | 99,177 | $33.7M | Add +0.3% |
| INTU Intuit Inc. | 1.56% | 49,937 | $32.8M | Reduce 0.0% |
| PFG Principal Financial Group | 1.48% | 397,812 | $31.2M | Reduce -0.2% |
| ABT Abbott Laboratories | 1.48% | 299,990 | $31.2M | Add +2.1% |
| ACIW Aci Worldwide Inc. | 1.44% | 765,840 | $30.3M | Reduce -2.2% |
| TMO Thermo Fisher Scientific Inc. | 1.42% | 54,183 | $30.0M | Add +0.6% |
| ASML ASML Holding NV-NY Reg SHS | 1.41% | 28,997 | $29.7M | Reduce -0.8% |
| AME Ametek Inc. | 1.36% | 171,588 | $28.6M | Add +0.6% |
| NVDA Nvidia Corp. | 1.35% | 230,966 | $28.5M | Reduce -4.8% |
| ABBV Abbvie Inc. | 1.28% | 157,215 | $27.0M | Add +2.1% |
| DHR Danaher Corp. | 1.24% | 104,633 | $26.1M | Add +1.0% |
| EFX Equifax Inc. | 1.23% | 107,146 | $26.0M | Add +0.5% |
| PTC PTC Inc. | 1.23% | 142,330 | $25.9M | Add +2.0% |
| ADI Analog Devices Inc. | 1.22% | 112,175 | $25.6M | Reduce -0.9% |
| GPN Global Payments Inc. | 1.20% | 261,175 | $25.3M | Add +10.8% |
| EVTC Evertec Inc. | 1.17% | 740,234 | $24.6M | Add +0.8% |
| AES AES Corp. | 1.16% | 1,389,527 | $24.4M | Reduce -0.3% |
| SWTSX Schwab Tot STK MRKT Indx | 1.06% | 243,499 | $22.4M | Reduce -1.1% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 1.05% | 192,013 | $22.1M | Add +0.9% |
| LOW Lowe's Cos Inc. | 1.00% | 95,507 | $21.1M | Add +0.1% |
| FDX FedEx Corp. | 0.95% | 66,473 | $19.9M | Reduce -2.3% |
| AVGO Broadcom Inc. | 0.94% | 12,357 | $19.8M | Reduce -0.6% |
| AMD Advanced Micro Devices | 0.91% | 118,187 | $19.2M | Reduce -2.2% |
| MENASHA CORP | 0.91% | 2,181 | $19.1M | No change |
| VEEV Veeva Systems Inc. Class A | 0.91% | 104,248 | $19.1M | Add +20.3% |
| ECL Ecolab Inc. | 0.90% | 79,614 | $18.9M | Reduce -0.2% |
| HOLX Hologic Inc. | 0.88% | 249,594 | $18.5M | Add +0.7% |
| WH Wyndham Hotels & Resorts Inc. | 0.87% | 247,195 | $18.3M | Add +0.0% |
| COST Costco Wholesale Corp. | 0.86% | 21,411 | $18.2M | Reduce -1.3% |
| MA Mastercard Inc. Class A | 0.86% | 41,080 | $18.1M | Add +1.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.84% | 344,009 | $17.6M | Add +16.2% |
| APH Amphenol Corp. Class A | 0.83% | 258,979 | $17.4M | Reduce -0.8% |
| FIS Fidelity National Info Serv | 0.79% | 220,315 | $16.6M | Reduce -4.0% |
| PBH Prestige Consumer Healthcare | 0.75% | 230,080 | $15.8M | Reduce -0.5% |
| AMG Affiliated Managers Group | 0.74% | 100,015 | $15.6M | Add +0.2% |
| SCHF Schwab Intl Equity ETF | 0.74% | 405,898 | $15.6M | Reduce -3.9% |
| JPM JPMorgan Chase & Co. | 0.73% | 76,414 | $15.5M | Add +0.1% |
| ROK Rockwell Automation Inc. | 0.72% | 55,492 | $15.3M | Add +0.2% |
| GOOGL Alphabet Inc. Class A | 0.71% | 81,592 | $14.9M | Reduce -2.8% |
| RPM RPM International Inc. | 0.70% | 137,736 | $14.8M | Add +0.9% |
| LLY Eli Lilly & Co. | 0.70% | 16,317 | $14.8M | Reduce -3.7% |
| MBWM Mercantile Bank Corp. | 0.70% | 363,806 | $14.8M | Add +0.7% |
| ROP Roper Technologies Inc. | 0.67% | 24,991 | $14.1M | Add +3.2% |
| TYL Tyler Technologies Inc. | 0.65% | 27,285 | $13.7M | Add +0.7% |
| PB Prosperity Bancshares Inc. | 0.65% | 222,320 | $13.6M | Add +0.3% |
| PYPL PayPal Holdings Inc. | 0.61% | 219,716 | $12.8M | Reduce -1.1% |
| KMB Kimberly-Clark Corp. | 0.58% | 88,426 | $12.2M | Add +1.1% |
| RGEN Repligen Corp. | 0.56% | 93,724 | $11.8M | Add +1.6% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.56% | 30,690 | $11.8M | Reduce -0.3% |
| UNH Unitedhealth Group Inc. | 0.55% | 22,753 | $11.6M | Add +14.8% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.55% | 278,423 | $11.6M | Add +3.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.54% | 115,460 | $11.5M | Add +3.0% |
| BALL Ball Corp. | 0.54% | 189,271 | $11.4M | Reduce -0.9% |
| AKAM Akamai Technologies Inc. | 0.51% | 119,995 | $10.8M | Reduce -6.7% |
| SCHA Schwab US Small-Cap ETF | 0.51% | 226,733 | $10.8M | Reduce -0.5% |
| SCHX Schwab US Large-Cap ETF | 0.50% | 162,916 | $10.5M | Add +0.8% |
| SYY Sysco Corp. | 0.48% | 142,157 | $10.1M | Add +0.5% |
| ISRG Intuitive Surgical Inc. | 0.47% | 22,205 | $9.9M | Reduce -0.7% |
| PEP Pepsico Inc. | 0.45% | 57,503 | $9.5M | Add +6.6% |
| SCHM Schwab US Mid Cap ETF | 0.45% | 120,738 | $9.4M | Reduce -0.9% |
| META Meta Platforms Inc. Class A | 0.44% | 18,556 | $9.4M | Reduce -3.3% |
| UNP Union Pacific Corp. | 0.44% | 41,089 | $9.3M | Reduce -11.5% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.44% | 349,745 | $9.3M | Reduce -3.2% |
| DDOG Datadog Inc. Class A | 0.42% | 67,480 | $8.8M | Add +4.5% |
| VOO Vanguard S&P 500 ETF | 0.38% | 16,178 | $8.1M | Reduce -40.1% |
| ITW Illinois Tool Works | 0.36% | 32,102 | $7.6M | Reduce -2.8% |
| NKE Nike Inc. Class B | 0.34% | 96,139 | $7.2M | Reduce -2.9% |
| LYV Live Nation Entertainment Inc. | 0.34% | 75,631 | $7.1M | Add +8.7% |
| ZS Zscaler Inc. | 0.32% | 35,067 | $6.7M | Add +10.9% |
| ILMN Illumina Inc. | 0.30% | 61,558 | $6.4M | Add +43.7% |
| VFIAX Vanguard 500 Index-Adm | 0.29% | 12,328 | $6.2M | Reduce -0.1% |
| VWO Vanguard Ftse Emerging Marke | 0.29% | 139,359 | $6.1M | Reduce -1.7% |
| CRM Salesforce Inc. | 0.29% | 23,512 | $6.0M | Add +2351.7% |
| PAYC Paycom Software Inc. | 0.28% | 40,818 | $5.8M | Add +46.9% |
| ABNB Airbnb Inc. Class A | 0.27% | 37,938 | $5.8M | Add +53.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.27% | 95,298 | $5.6M | Reduce -3.0% |
| VZ Verizon Communications Inc. | 0.26% | 133,354 | $5.5M | Reduce -48.2% |
| QCOM Qualcomm Inc. | 0.26% | 27,354 | $5.4M | Reduce -5.7% |
| PM Philip Morris International | 0.25% | 52,927 | $5.4M | Reduce -1.5% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.23% | 34,598 | $4.9M | Reduce -1.6% |
| FAST Fastenal Co. | 0.23% | 76,858 | $4.8M | No change |
| AVTR Avantor Inc. | 0.21% | 207,252 | $4.4M | Add +1.0% |
| GLD SPDR Gold Shares | 0.21% | 20,204 | $4.3M | Reduce -2.1% |
| JNJ Johnson & Johnson | 0.20% | 29,230 | $4.3M | Reduce -2.5% |
| XLE SS Energy Select Sector | 0.19% | 44,922 | $4.1M | Reduce -3.2% |
| AFL Aflac Inc. | 0.18% | 42,793 | $3.8M | Reduce -2.9% |
| IEMG iShares Core MSCI Emerging | 0.18% | 71,279 | $3.8M | Reduce -4.7% |
Portfolio Sells Q1 2024 → Q2 2024
| VZ Verizon Communications Inc. | Reduce -48.2% | 0.26% | −0.25 |
| VOO Vanguard S&P 500 ETF | Reduce -40.1% | 0.38% | −0.23 |
| FISV Fiserv Inc. | Reduce -1.2% | 2.19% | −0.17 |
| AKAM Akamai Technologies Inc. | Reduce -6.7% | 0.51% | −0.15 |
| PFG Principal Financial Group | Reduce -0.2% | 1.48% | −0.14 |
| NAVI Navient Corp. | Reduce -37.0% | 0.14% | −0.13 |
| IJH iShares Core S&P Midcap ETF | Reduce -59.6% | 0.08% | −0.12 |
| AMD Advanced Micro Devices | Reduce -2.2% | 0.91% | −0.12 |
| UNP Union Pacific Corp. | Reduce -11.5% | 0.44% | −0.10 |
| PYPL PayPal Holdings Inc. | Reduce -1.1% | 0.61% | −0.10 |
| NKE Nike Inc. Class B | Reduce -2.9% | 0.34% | −0.10 |
| ADYEY Adyen NV-Unspon ADR | Reduce -5.3% | 0.17% | −0.09 |
| BALL Ball Corp. | Reduce -0.9% | 0.54% | −0.07 |
| ITW Illinois Tool Works | Reduce -2.8% | 0.36% | −0.06 |
| CHD Church & Dwight Co. Inc. | Reduce -22.6% | 0.16% | −0.05 |
| CTLT Catalent Inc. | Reduce -29.3% | 0.11% | −0.04 |
| PBH Prestige Consumer Healthcare | Reduce -0.5% | 0.75% | −0.04 |
| SCHF Schwab Intl Equity ETF | Reduce -3.9% | 0.74% | −0.04 |
| INTC Intel Corp. | Reduce -0.2% | 0.09% | −0.04 |
| PFE Pfizer Inc. | Reduce -24.4% | 0.11% | −0.03 |
| UPS United Parcel Service Class B | Reduce -13.4% | 0.12% | −0.03 |
| DFS Discover Financial Services | Reduce -32.1% | 0.05% | −0.03 |
| VLTO Veralto Corp. | Reduce -35.2% | 0.06% | −0.03 |
| SCHM Schwab US Mid Cap ETF | Reduce -0.9% | 0.45% | −0.02 |
| JBL Jabil Inc. | Reduce -2.3% | 0.09% | −0.02 |
| AES AES Corp. | Reduce -0.3% | 1.16% | −0.02 |
| JNJ Johnson & Johnson | Reduce -2.5% | 0.20% | −0.02 |
| SCHA Schwab US Small-Cap ETF | Reduce -0.5% | 0.51% | −0.02 |
| RMD Resmed Inc. | Reduce -43.4% | 0.02% | −0.02 |
| WAT Waters Corp. | Reduce -3.4% | 0.07% | −0.02 |
| FIS Fidelity National Info Serv | Reduce -4.0% | 0.79% | −0.02 |
| HD Home Depot Inc. | Reduce -3.6% | 0.11% | −0.02 |
| BA The Boeing Co. | Reduce -3.2% | 0.16% | −0.01 |
| NVST Envista Holdings Corp. | Sold out | 0.00% | −0.01 |
| GNRC Generac Holdings Inc. | Sold out | 0.00% | −0.01 |
| IDNA iShares Gen-Immunology HLTH | Sold out | 0.00% | −0.01 |
| XLE SS Energy Select Sector | Reduce -3.2% | 0.19% | −0.01 |
| CTSH Cognizant Tech Solutions-A | Reduce -9.8% | 0.06% | −0.01 |
| YUM Yum! Brands Inc. | Reduce -15.1% | 0.05% | −0.01 |
| SLB SLB Ltd. | Sold out | 0.00% | −0.01 |
| BMDIX Baird Mid Cap Growth-Inst | Sold out | 0.00% | −0.01 |
| CIPIX Champlain Mid Cap Fund-Inst | Sold out | 0.00% | −0.01 |
| SJM The JM Smucker Co. | Sold out | 0.00% | −0.01 |
| TBGVX Tweedy Browne Intl Val | Reduce -6.5% | 0.17% | −0.01 |
| VAC Marriott Vacations World | Sold out | 0.00% | −0.01 |
| WSFS WSFS Financial Corp. | Reduce -40.4% | 0.02% | −0.01 |
| GE General Electric | Reduce -2.4% | 0.08% | −0.01 |
| WY Weyerhaeuser Co. | Reduce -0.8% | 0.03% | −0.01 |
| MCD McDonald's Corp. | Reduce -3.4% | 0.07% | −0.01 |
| BMY Bristol-Myers Squibb Co. | Reduce -14.8% | 0.02% | −0.01 |
Portfolio Buys Q1 2024 → Q2 2024
| CRM Salesforce Inc. | Add +2351.7% | 0.29% | +0.27 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +11.5% | 1.86% | +0.26 |
| ADBE Adobe Inc. | Add +0.2% | 2.35% | +0.23 |
| AMZN Amazon.com Inc. | Add +1.0% | 1.87% | +0.15 |
| TYL Tyler Technologies Inc. | Add +0.7% | 0.65% | +0.11 |
| SCHB Schwab US Broad Market ETF | Add +0.1% | 2.89% | +0.10 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +16.2% | 0.84% | +0.09 |
| UNH Unitedhealth Group Inc. | Add +14.8% | 0.55% | +0.09 |
| ABNB Airbnb Inc. Class A | Add +53.1% | 0.27% | +0.08 |
| CSGP Costar Group Inc. | Add +252.8% | 0.13% | +0.08 |
| KMB Kimberly-Clark Corp. | Add +1.1% | 0.58% | +0.05 |
| MBWM Mercantile Bank Corp. | Add +0.7% | 0.70% | +0.04 |
| SCHW Schwab (charles) Corp. | Add +0.0% | 1.68% | +0.04 |
| CALX Calix Inc. | Add +28.4% | 0.14% | +0.04 |
| DDOG Datadog Inc. Class A | Add +4.5% | 0.42% | +0.04 |
| ZS Zscaler Inc. | Add +10.9% | 0.32% | +0.03 |
| ILMN Illumina Inc. | Add +43.7% | 0.30% | +0.03 |
| ROP Roper Technologies Inc. | Add +3.2% | 0.67% | +0.03 |
| SCHX Schwab US Large-Cap ETF | Add +0.8% | 0.50% | +0.02 |
| DHR Danaher Corp. | Add +1.0% | 1.24% | +0.02 |
| PAYC Paycom Software Inc. | Add +46.9% | 0.28% | +0.02 |
| SPEM State Street SP PTF Em ETF | Add +14.1% | 0.08% | +0.01 |
| XLK SS Technology Select Sector | Add +0.4% | 0.14% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +0.1% | 0.73% | +0.01 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +17.4% | 0.08% | +0.01 |
| IVV iShares Core S&P 500 ETF | Add +10.5% | 0.08% | +0.01 |
| TSLA Tesla Inc. | Add +8.2% | 0.06% | +0.01 |
| AGIO Agios Pharmaceuticals Inc. | New | 0.01% | +0.01 |
| PLXS Plexus Corp. | New | 0.01% | +0.01 |
| ANSS Ansys Inc. | Add +41.9% | 0.04% | +0.01 |
| SRE Sempra | New | 0.01% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Add +24.7% | 0.05% | +0.01 |
| PEP Pepsico Inc. | Add +6.6% | 0.45% | +0.00 |
| ITOT iShares Core S&P Total U.S. | Add +8.1% | 0.03% | +0.00 |
| DELL Dell Technologies -C | Add +0.5% | 0.02% | +0.00 |
| SCHD Schwab US DVD Equity ETF | Add +17.7% | 0.03% | +0.00 |
| MMM 3M Co. | Add +9.1% | 0.05% | +0.00 |
| PRGFX T Rowe PR Growth Stock-Inv | Add +9.9% | 0.01% | +0.00 |
| IBM Intl Business Machines Corp. | Add +13.0% | 0.06% | +0.00 |
| WEC WEC Energy Group Inc. | Add +9.6% | 0.02% | +0.00 |
| DOV Dover Corp. | Add +0.7% | 0.03% | +0.00 |
| AIVSX Amer FND Inv Co. of Am-A | Add +0.4% | 0.02% | +0.00 |
| Total Market Equity Index Pool | Add +2.0% | 0.01% | +0.00 |
| VXUS Vanguard Total Intl Stock | Add +1.2% | 0.03% | +0.00 |
| SWISX Schwab Intl Indx | Add +2.5% | 0.01% | +0.00 |
| FWIAX Nuveen Wi Municipal Bond-A | Add +0.8% | 0.01% | +0.00 |
| XOM Exxon Mobil Corp. | Add +0.3% | 0.14% | −0.00 |
| CMCSA Comcast Corp. Class A | Add +9.5% | 0.06% | −0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +0.8% | 0.01% | −0.00 |
| VYM Vanguard High DVD Yield ETF | Add +1.1% | 0.11% | −0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 372 | $2.5B | AAPL, SCHB, GOOG, VTI, MSFT |
| Q1 2026 | 356 | $2.3B | AAPL, SCHB, VTI, GOOG, MSFT |
| Q4 2025 | 352 | $2.5B | AAPL, MSFT, SCHB, GOOG, VTI |
| Q3 2025 | 351 | $2.5B | AAPL, MSFT, SCHB, VTI, SPYM |
| Q2 2025 | 344 | $2.4B | MSFT, AAPL, SCHB, VTI, SPYM |
| Q1 2025 | 326 | $2.2B | AAPL, FISV, SCHB, MSFT, V |
| Q4 2024 | 325 | $2.3B | AAPL, SCHB, MSFT, FISV, VTI |
| Q3 2024 | 328 | $2.2B | AAPL, MSFT, SCHB, FISV, VTI |
| Q2 2024 | 318 | $2.1B | MSFT, AAPL, SCHB, ADBE, VTI |
| Q1 2024 | 323 | $2.1B | MSFT, SCHB, AAPL, FISV, VTI |