North Star Asset Management Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 9, 2026), North Star Asset Management Inc. reported 352 stock positions worth $2.5 billion. Its top holding was Apple (AAPL) at 3.9% of the portfolio, followed by Microsoft (MSFT, 3.1%) and Schwab US Broad Market ETF (SCHB, 2.8%). Compared with Q3 2025, it opened 19 new positions, sold out of 18, added to 112 and reduced 150. The biggest buy was Illumina (ILMN, shares +26%) and the biggest sale Hologic (HOLX, shares −40%).
- Most Recent 13F
- Q2 2026
- Location
- NEENAH, WI
- CIK
- 0001056559
- Portfolio Value
- $2.5B (Q4 2025)
- SEC Filing
- 0001056559-26-000001 ↗ filed Feb 9, 2026
Holdings Value
Holdings 352 stocks · $2.5B
| AAPL Apple Inc. | 3.88% | 354,142 | $96.3M | Reduce -2.2% |
| MSFT Microsoft Corp. | 3.07% | 157,329 | $76.1M | Add +0.1% |
| SCHB Schwab US Broad Market ETF | 2.83% | 2,676,232 | $70.2M | Reduce -0.4% |
| GOOG Alphabet Inc. Class C | 2.72% | 214,685 | $67.4M | Reduce -4.6% |
| VTI VG Morningstar TS MKT ETF-US | 2.49% | 184,061 | $61.7M | Add +1.2% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 2.37% | 732,162 | $58.7M | Reduce -3.0% |
| SSNC Ss&c Technologies Holdings | 2.14% | 607,989 | $53.2M | Add +0.4% |
| AMZN Amazon.com Inc. | 2.10% | 225,424 | $52.0M | Add +0.9% |
| V Visa Inc. Class A | 2.03% | 143,309 | $50.3M | Reduce -0.3% |
| SCHW Schwab (charles) Corp. | 1.98% | 489,999 | $49.0M | Reduce -0.5% |
| ABT Abbott Laboratories | 1.60% | 316,783 | $39.7M | Add +4.0% |
| AVGO Broadcom Inc. | 1.51% | 108,357 | $37.5M | Reduce -4.3% |
| AME Ametek Inc. | 1.47% | 177,680 | $36.5M | Reduce -0.2% |
| ABBV Abbvie Inc. | 1.46% | 157,876 | $36.1M | Reduce -2.5% |
| TMO Thermo Fisher Scientific Inc. | 1.44% | 61,749 | $35.8M | Reduce -0.5% |
| SYK Stryker Corp. | 1.44% | 101,686 | $35.7M | Add +2.2% |
| ASML ASML Holding NV-NY Reg SHS | 1.44% | 33,289 | $35.6M | Reduce -4.3% |
| NVDA Nvidia Corp. | 1.44% | 190,731 | $35.6M | Reduce -1.7% |
| PFG Principal Financial Group | 1.38% | 388,746 | $34.3M | Reduce -1.6% |
| INTU Intuit Inc. | 1.36% | 50,704 | $33.6M | Add +2.8% |
| ADBE Adobe Inc. | 1.33% | 94,438 | $33.1M | Add +1.2% |
| APH Amphenol Corp. Class A | 1.30% | 238,744 | $32.3M | Reduce -7.3% |
| SNPS Synopsys Inc. | 1.26% | 66,455 | $31.2M | Add +2.1% |
| ADI Analog Devices Inc. | 1.21% | 110,598 | $30.0M | Reduce -2.7% |
| ACIW Aci Worldwide Inc. | 1.21% | 626,110 | $29.9M | Reduce -2.9% |
| VEEV Veeva Systems Inc. Class A | 1.20% | 132,808 | $29.6M | Add +12.3% |
| PTC PTC Inc. | 1.13% | 160,978 | $28.0M | Add +3.2% |
| DHR Danaher Corp. | 1.13% | 122,246 | $28.0M | Add +2.1% |
| SWTSX Schwab Tot STK MRKT Indx | 1.06% | 1,602,741 | $26.3M | Reduce -1.6% |
| AES AES Corp. | 1.06% | 1,828,560 | $26.2M | Add +3.0% |
| JPM JPMorgan Chase & Co. | 1.05% | 81,102 | $26.1M | Add +3.6% |
| EFX Equifax Inc. | 1.04% | 119,181 | $25.9M | Add +3.8% |
| MENASHA CORP | 1.03% | 2,181 | $25.6M | No change |
| MA Mastercard Inc. Class A | 1.02% | 44,474 | $25.4M | Add +1.8% |
| GPN Global Payments Inc. | 0.98% | 312,370 | $24.2M | Reduce -1.9% |
| ILMN Illumina Inc. | 0.97% | 183,697 | $24.1M | Add +26.3% |
| EVTC Evertec Inc. | 0.95% | 808,974 | $23.5M | Add +0.5% |
| GOOGL Alphabet Inc. Class A | 0.91% | 72,023 | $22.5M | Reduce -1.1% |
| AMG Affiliated Managers Group | 0.90% | 77,228 | $22.3M | Reduce -9.5% |
| ECL Ecolab Inc. | 0.85% | 79,933 | $21.0M | Add +0.9% |
| FISV Fiserv Inc. | 0.84% | 309,470 | $20.8M | Add +4.3% |
| LOW Lowe's Cos Inc. | 0.82% | 84,253 | $20.3M | Reduce -2.6% |
| ROK Rockwell Automation Inc. | 0.78% | 49,907 | $19.4M | Reduce -1.7% |
| AMD Advanced Micro Devices | 0.77% | 89,336 | $19.1M | Reduce -3.2% |
| SCHF Schwab Intl Equity ETF | 0.74% | 759,862 | $18.3M | Add +3.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.73% | 158,418 | $18.0M | Add +15.0% |
| MBWM Mercantile Bank Corp. | 0.73% | 374,544 | $18.0M | Add +5.4% |
| WH Wyndham Hotels & Resorts Inc. | 0.72% | 236,624 | $17.9M | Add +0.3% |
| CRM Salesforce Inc. | 0.69% | 64,319 | $17.0M | Add +20.3% |
| COST Costco Wholesale Corp. | 0.66% | 18,870 | $16.3M | Reduce -2.0% |
| ROP Roper Technologies Inc. | 0.65% | 36,317 | $16.2M | Add +14.0% |
| PB Prosperity Bancshares Inc. | 0.64% | 229,378 | $15.9M | Add +2.4% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.62% | 265,483 | $15.4M | Reduce -0.2% |
| ITW Illinois Tool Works | 0.62% | 62,223 | $15.3M | Reduce -0.6% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.58% | 30,672 | $14.4M | Reduce -0.3% |
| RGEN Repligen Corp. | 0.56% | 84,903 | $13.9M | Reduce -0.6% |
| RPM RPM International Inc. | 0.56% | 132,849 | $13.8M | Reduce -0.7% |
| PYPL PayPal Holdings Inc. | 0.55% | 235,067 | $13.7M | Add +2.8% |
| FIS Fidelity National Info Serv | 0.55% | 203,990 | $13.6M | Add +5.0% |
| ISRG Intuitive Surgical Inc. | 0.54% | 23,667 | $13.4M | Add +1.9% |
| LLY Eli Lilly & Co. | 0.53% | 12,173 | $13.1M | Reduce -9.9% |
| SCHA Schwab US Small-Cap ETF | 0.52% | 451,992 | $12.9M | Add +0.4% |
| TYL Tyler Technologies Inc. | 0.51% | 28,070 | $12.7M | Add +4.1% |
| PBH Prestige Consumer Healthcare | 0.51% | 203,877 | $12.6M | Add +5.6% |
| SCHX Schwab US Large-Cap ETF | 0.51% | 467,361 | $12.6M | Reduce -1.0% |
| LYV Live Nation Entertainment Inc. | 0.49% | 85,552 | $12.2M | Add +5.1% |
| DDOG Datadog Inc. Class A | 0.48% | 87,351 | $11.9M | Add +0.2% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.47% | 114,811 | $11.8M | Reduce -27.1% |
| HOLX Hologic Inc. | 0.47% | 156,485 | $11.7M | Reduce -39.6% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.45% | 339,263 | $11.1M | Add +4.9% |
| SCHM Schwab US Mid Cap ETF | 0.44% | 363,057 | $10.9M | Add +0.1% |
| ABNB Airbnb Inc. Class A | 0.43% | 78,564 | $10.7M | Add +13.4% |
| META Meta Platforms Inc. Class A | 0.42% | 15,868 | $10.5M | Reduce -0.3% |
| KMB Kimberly-Clark Corp. | 0.41% | 101,667 | $10.3M | Reduce -5.2% |
| PAYC Paycom Software Inc. | 0.40% | 62,867 | $10.0M | Add +23.9% |
| BALL Ball Corp. | 0.40% | 186,970 | $9.9M | Reduce -1.3% |
| VFIAX Vanguard 500 Index-Adm | 0.40% | 15,587 | $9.8M | Add +16.4% |
| PM Philip Morris International | 0.37% | 56,827 | $9.1M | Reduce -0.1% |
| VOO Vanguard S&P 500 ETF | 0.36% | 14,251 | $8.9M | Add +0.6% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.35% | 185,575 | $8.7M | Reduce -1.5% |
| UNH Unitedhealth Group Inc. | 0.35% | 26,250 | $8.7M | Reduce -13.8% |
| PEP Pepsico Inc. | 0.33% | 57,640 | $8.3M | Reduce -13.6% |
| ZS Zscaler Inc. | 0.33% | 36,558 | $8.2M | Reduce -0.1% |
| AKAM Akamai Technologies Inc. | 0.33% | 92,362 | $8.1M | Reduce -7.3% |
| UNP Union Pacific Corp. | 0.30% | 31,933 | $7.4M | Reduce -2.5% |
| VWO Vanguard Ftse Emerging Marke | 0.28% | 130,137 | $7.0M | Add +0.8% |
| SPGI S&P Global Inc. | 0.28% | 13,150 | $6.9M | Add +70.2% |
| VEU Vanguard Ftse All-World Ex-U | 0.27% | 91,491 | $6.7M | Reduce -0.1% |
| NOW ServiceNow Inc. | 0.27% | 43,491 | $6.7M | Add +42.6% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.25% | 141,850 | $6.3M | Reduce -2.4% |
| FAST Fastenal Co. | 0.25% | 153,716 | $6.2M | No change |
| GLD SPDR Gold Shares | 0.25% | 15,472 | $6.1M | Reduce -0.4% |
| EW Edwards Lifesciences Corp. | 0.24% | 68,721 | $5.9M | Add +14.9% |
| JNJ Johnson & Johnson | 0.23% | 28,073 | $5.8M | Add +1.4% |
| CDNS Cadence Design SYS Inc. | 0.23% | 17,999 | $5.6M | Add +11.5% |
| SYY Sysco Corp. | 0.22% | 75,605 | $5.6M | Reduce -44.7% |
| CALX Calix Inc. | 0.21% | 98,383 | $5.2M | Add +2.5% |
| NIC Nicolet Bankshares Inc. | 0.19% | 38,760 | $4.7M | Reduce -1.2% |
| MAR Marriott International Class A | 0.19% | 14,933 | $4.6M | No change |
| VERX Vertex Inc. Class A | 0.18% | 220,477 | $4.4M | Add +13.1% |
Portfolio Sells Q3 2025 → Q4 2025
| HOLX Hologic Inc. | Reduce -39.6% | 0.47% | −0.24 |
| SYY Sysco Corp. | Reduce -44.7% | 0.22% | −0.23 |
| TROW T Rowe Price Group Inc. | Reduce -27.1% | 0.47% | −0.18 |
| ACIW Aci Worldwide Inc. | Reduce -2.9% | 1.21% | −0.17 |
| KMB Kimberly-Clark Corp. | Reduce -5.2% | 0.41% | −0.13 |
| ZS Zscaler Inc. | Reduce -0.1% | 0.33% | −0.11 |
| GPN Global Payments Inc. | Reduce -1.9% | 0.98% | −0.10 |
| AMCR Amcor PLC | Sold out | 0.00% | −0.09 |
| ORCL Oracle Corp. | Reduce -3.4% | 0.17% | −0.08 |
| NKE Nike Inc. Class B | Reduce -28.3% | 0.15% | −0.08 |
| RPM RPM International Inc. | Reduce -0.7% | 0.56% | −0.08 |
| UNH Unitedhealth Group Inc. | Reduce -13.8% | 0.35% | −0.08 |
| COST Costco Wholesale Corp. | Reduce -2.0% | 0.66% | −0.07 |
| ABBV Abbvie Inc. | Reduce -2.5% | 1.46% | −0.07 |
| LOW Lowe's Cos Inc. | Reduce -2.6% | 0.82% | −0.06 |
| META Meta Platforms Inc. Class A | Reduce -0.3% | 0.42% | −0.05 |
| PEP Pepsico Inc. | Reduce -13.6% | 0.33% | −0.05 |
| ITW Illinois Tool Works | Reduce -0.6% | 0.62% | −0.04 |
| NVDA Nvidia Corp. | Reduce -1.7% | 1.44% | −0.03 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -0.3% | 0.58% | −0.03 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -3.0% | 2.37% | −0.03 |
| AVTR Avantor Inc. | Reduce -13.1% | 0.11% | −0.03 |
| NIC Nicolet Bankshares Inc. | Reduce -1.2% | 0.19% | −0.02 |
| HD Home Depot Inc. | Reduce -5.7% | 0.09% | −0.02 |
| ADYEY Adyen NV-Unspon ADR | Reduce -15.8% | 0.12% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -7.8% | 0.12% | −0.02 |
| TBGVX Tweedy Browne Intl Val | Reduce -9.2% | 0.09% | −0.02 |
| UNP Union Pacific Corp. | Reduce -2.5% | 0.30% | −0.02 |
| GLAXO SMITHKLINE ADR | Sold out | 0.00% | −0.01 |
| CHD Church & Dwight Co. Inc. | Reduce -10.9% | 0.08% | −0.01 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -3.8% | 0.08% | −0.01 |
| WGROX Wasatch Core Growth Fund | Sold out | 0.00% | −0.01 |
| ENPH Enphase Energy Inc. | Sold out | 0.00% | −0.01 |
| AKRO Akero Therapeutics Inc. | Sold out | 0.00% | −0.01 |
| ADP Automatic Data Processing | Reduce -3.5% | 0.06% | −0.01 |
| MDLZ Mondelez International Inc. Class A | Reduce -0.9% | 0.06% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -3.2% | 0.09% | −0.01 |
| EQIX Equinix Inc. | Sold out | 0.00% | −0.01 |
| SWTSX Schwab Tot STK MRKT Indx | Reduce -1.6% | 1.06% | −0.01 |
| AEPFX Eupac Fund-F-2 | Reduce -1.2% | 0.12% | −0.01 |
| WHR Whirlpool Corp. | Sold out | 0.00% | −0.01 |
| AKREX Akre Focus Fund-RTL | Sold out | 0.00% | −0.01 |
| PFE Pfizer Inc. | Reduce -15.1% | 0.04% | −0.01 |
| ETHE Grayscale Ethereum Staking E | Reduce -31.9% | 0.01% | −0.01 |
| ETH Grayscale Ethereum Staking M | Sold out | 0.00% | −0.01 |
| HON Honeywell International Inc. | Sold out | 0.00% | −0.01 |
| ZTS Zoetis Inc. | Sold out | 0.00% | −0.01 |
| AVUV Avantis US Small Cap Value | Reduce -22.2% | 0.03% | −0.01 |
| FSPTX Select Technology Portfolio | Sold out | 0.00% | −0.01 |
| GNRC Generac Holdings Inc. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q3 2025 → Q4 2025
| ILMN Illumina Inc. | Add +26.3% | 0.97% | +0.41 |
| CRM Salesforce Inc. | Add +20.3% | 0.69% | +0.17 |
| DHR Danaher Corp. | Add +2.1% | 1.13% | +0.17 |
| SPGI S&P Global Inc. | Add +70.2% | 0.28% | +0.12 |
| ISRG Intuitive Surgical Inc. | Add +1.9% | 0.54% | +0.12 |
| TW Tradeweb Markets Inc. Class A | New | 0.11% | +0.11 |
| AES AES Corp. | Add +3.0% | 1.06% | +0.11 |
| AMZN Amazon.com Inc. | Add +0.9% | 2.10% | +0.11 |
| AMCR Amcor PLC | New | 0.10% | +0.10 |
| ABNB Airbnb Inc. Class A | Add +13.4% | 0.43% | +0.09 |
| DIS The Walt Disney Co. | Add +15.0% | 0.73% | +0.09 |
| MBWM Mercantile Bank Corp. | Add +5.4% | 0.73% | +0.08 |
| VTI VG Morningstar TS MKT ETF-US | Add +1.2% | 2.49% | +0.07 |
| VFIAX Vanguard 500 Index-Adm | Add +16.4% | 0.40% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +3.6% | 1.05% | +0.05 |
| FA First Advantage Corp. | Add +60.3% | 0.15% | +0.05 |
| JTEK JPMorgan US Tech Leaders | New | 0.05% | +0.05 |
| EW Edwards Lifesciences Corp. | Add +14.9% | 0.24% | +0.05 |
| VGT Vanguard Info Tech ETF | Add +39.9% | 0.16% | +0.05 |
| SCHF Schwab Intl Equity ETF | Add +3.6% | 0.74% | +0.04 |
| NOW ServiceNow Inc. | Add +42.6% | 0.27% | +0.04 |
| PB Prosperity Bancshares Inc. | Add +2.4% | 0.64% | +0.04 |
| FIS Fidelity National Info Serv | Add +5.0% | 0.55% | +0.03 |
| JNJ Johnson & Johnson | Add +1.4% | 0.23% | +0.03 |
| IEFA iShares Core MSCI Eafe ETF | New | 0.02% | +0.02 |
| LBNDX Lord Abbett BND Debentur-A | New | 0.02% | +0.02 |
| FDVV Fidelity High Dividend ETF | New | 0.02% | +0.02 |
| PBH Prestige Consumer Healthcare | Add +5.6% | 0.51% | +0.02 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | New | 0.02% | +0.02 |
| CSCO Cisco Systems Inc. | Add +1.5% | 0.15% | +0.02 |
| GSK GSK PLC-Spon ADR | New | 0.02% | +0.02 |
| MA Mastercard Inc. Class A | Add +1.8% | 1.02% | +0.02 |
| MPIEX Mondrian Intl Val Eqty | New | 0.01% | +0.01 |
| KO The Coca-Cola Co. | Add +10.5% | 0.09% | +0.01 |
| QQQM Invesco Nasdaq 100 ETF | New | 0.01% | +0.01 |
| CAT Caterpillar Inc. | Add +4.3% | 0.06% | +0.01 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +4.9% | 0.45% | +0.01 |
| SCHA Schwab US Small-Cap ETF | Add +0.4% | 0.52% | +0.01 |
| GS Goldman Sachs Group Inc. | Add +0.7% | 0.10% | +0.01 |
| SCHV Schwab US Large-Cap Value | Add +5.7% | 0.15% | +0.01 |
| BFC Bank First Corp. | New | 0.01% | +0.01 |
| WMT Walmart Inc. | Add +8.0% | 0.07% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +0.6% | 0.36% | +0.01 |
| TWLO Twilio Inc. Class A | New | 0.01% | +0.01 |
| TEL Te Connectivity PLC | New | 0.01% | +0.01 |
| HLMIX Hrdng LVNR Intl Eqty-Inst | New | 0.01% | +0.01 |
| PLXS Plexus Corp. | New | 0.01% | +0.01 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | New | 0.01% | +0.01 |
| INCY Incyte Corp. | Add +0.3% | 0.06% | +0.01 |
| IEMG iShares Core MSCI Emerging | Add +3.2% | 0.17% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 372 | $2.5B | AAPL, SCHB, GOOG, VTI, MSFT |
| Q1 2026 | 356 | $2.3B | AAPL, SCHB, VTI, GOOG, MSFT |
| Q4 2025 | 352 | $2.5B | AAPL, MSFT, SCHB, GOOG, VTI |
| Q3 2025 | 351 | $2.5B | AAPL, MSFT, SCHB, VTI, SPYM |
| Q2 2025 | 344 | $2.4B | MSFT, AAPL, SCHB, VTI, SPYM |
| Q1 2025 | 326 | $2.2B | AAPL, FISV, SCHB, MSFT, V |
| Q4 2024 | 325 | $2.3B | AAPL, SCHB, MSFT, FISV, VTI |
| Q3 2024 | 328 | $2.2B | AAPL, MSFT, SCHB, FISV, VTI |
| Q2 2024 | 318 | $2.1B | MSFT, AAPL, SCHB, ADBE, VTI |
| Q1 2024 | 323 | $2.1B | MSFT, SCHB, AAPL, FISV, VTI |