North Star Asset Management Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 8, 2024), North Star Asset Management Inc. reported 323 stock positions worth $2.1 billion. Its top holding was Microsoft (MSFT) at 3.1% of the portfolio, followed by Schwab US Broad Market ETF (SCHB, 2.8%) and Apple (AAPL, 2.7%). Compared with Q4 2023, it opened 17 new positions, sold out of 9, added to 101 and reduced 133. The biggest buy was Ste STR SPDR PT S&P 500 ETF (SPYM, shares +87%) and the biggest sale Adobe (ADBE, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- NEENAH, WI
- CIK
- 0001056559
- Portfolio Value
- $2.1B (Q1 2024)
- SEC Filing
- 0001056559-24-000002 ↗ filed May 8, 2024
Holdings Value
Holdings 323 stocks · $2.1B
| MSFT Microsoft Corp. | 3.13% | 157,681 | $66.3M | Reduce -1.2% |
| SCHB Schwab US Broad Market ETF | 2.79% | 966,628 | $59.0M | Add +2.5% |
| AAPL Apple Inc. | 2.71% | 335,014 | $57.4M | Reduce -1.1% |
| FISV Fiserv Inc. | 2.37% | 313,792 | $50.2M | Reduce -1.7% |
| VTI VG Morningstar TS MKT ETF-US | 2.19% | 178,736 | $46.5M | Reduce -0.6% |
| ADBE Adobe Inc. | 2.12% | 88,868 | $44.8M | Reduce -1.3% |
| V Visa Inc. Class A | 1.97% | 149,555 | $41.7M | Reduce -0.2% |
| SSNC Ss&c Technologies Holdings | 1.79% | 587,395 | $37.8M | Add +2.2% |
| AMZN Amazon.com Inc. | 1.72% | 201,763 | $36.4M | Add +0.8% |
| GOOG Alphabet Inc. Class C | 1.72% | 238,942 | $36.4M | Add +0.2% |
| SYK Stryker Corp. | 1.67% | 98,872 | $35.4M | Reduce -0.5% |
| SCHW Schwab (charles) Corp. | 1.64% | 480,719 | $34.8M | Add +3.0% |
| PFG Principal Financial Group | 1.63% | 398,732 | $34.4M | Add +0.5% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.59% | 547,908 | $33.7M | Add +86.9% |
| ABT Abbott Laboratories | 1.58% | 293,797 | $33.4M | Add +0.5% |
| SNPS Synopsys Inc. | 1.54% | 57,214 | $32.7M | Reduce -1.1% |
| INTU Intuit Inc. | 1.53% | 49,938 | $32.5M | Reduce -2.5% |
| GPN Global Payments Inc. | 1.49% | 235,802 | $31.5M | Add +1.4% |
| TMO Thermo Fisher Scientific Inc. | 1.48% | 53,866 | $31.3M | Add +0.5% |
| AME Ametek Inc. | 1.47% | 170,572 | $31.2M | Reduce -0.1% |
| EVTC Evertec Inc. | 1.38% | 734,759 | $29.3M | Add +0.8% |
| EFX Equifax Inc. | 1.35% | 106,671 | $28.5M | Reduce -1.2% |
| ASML ASML Holding NV-NY Reg SHS | 1.34% | 29,247 | $28.4M | Reduce -3.0% |
| ABBV Abbvie Inc. | 1.32% | 154,025 | $28.0M | Add +1.0% |
| PTC PTC Inc. | 1.24% | 139,487 | $26.4M | Reduce -1.2% |
| ACIW Aci Worldwide Inc. | 1.23% | 782,943 | $26.0M | Reduce -1.1% |
| DHR Danaher Corp. | 1.22% | 103,574 | $25.9M | Add +1.8% |
| AES AES Corp. | 1.18% | 1,393,792 | $25.0M | Add +2.4% |
| LOW Lowe's Cos Inc. | 1.15% | 95,406 | $24.3M | Add +0.7% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 1.10% | 190,216 | $23.2M | Add +4.4% |
| ADI Analog Devices Inc. | 1.06% | 113,218 | $22.4M | Add +1.1% |
| SWTSX Schwab Tot STK MRKT Indx | 1.04% | 246,211 | $21.9M | Reduce -0.5% |
| NVDA Nvidia Corp. | 1.04% | 24,261 | $21.9M | Reduce -8.2% |
| AMD Advanced Micro Devices | 1.03% | 120,893 | $21.8M | Reduce -3.8% |
| VEEV Veeva Systems Inc. Class A | 0.95% | 86,675 | $20.1M | Add +2.5% |
| FDX FedEx Corp. | 0.93% | 68,065 | $19.7M | Reduce -3.0% |
| MA Mastercard Inc. Class A | 0.92% | 40,450 | $19.5M | Add +2.0% |
| HOLX Hologic Inc. | 0.91% | 247,872 | $19.3M | Add +1.7% |
| WH Wyndham Hotels & Resorts Inc. | 0.90% | 247,093 | $19.0M | Reduce -0.2% |
| MENASHA CORP | 0.88% | 2,181 | $18.7M | No change |
| ECL Ecolab Inc. | 0.87% | 79,792 | $18.4M | Add +0.0% |
| FIS Fidelity National Info Serv | 0.80% | 229,616 | $17.0M | Add +3.1% |
| RGEN Repligen Corp. | 0.80% | 92,206 | $17.0M | Add +0.6% |
| PBH Prestige Consumer Healthcare | 0.79% | 231,301 | $16.8M | Add +0.1% |
| AMG Affiliated Managers Group | 0.79% | 99,817 | $16.7M | Add +2.4% |
| SCHF Schwab Intl Equity ETF | 0.78% | 422,523 | $16.5M | Reduce -6.2% |
| AVGO Broadcom Inc. | 0.78% | 12,432 | $16.5M | Add +0.6% |
| RPM RPM International Inc. | 0.77% | 136,546 | $16.2M | Add +0.3% |
| ROK Rockwell Automation Inc. | 0.76% | 55,390 | $16.1M | Add +0.1% |
| COST Costco Wholesale Corp. | 0.75% | 21,701 | $15.9M | Reduce -0.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.75% | 296,029 | $15.8M | Add +86.2% |
| JPM JPMorgan Chase & Co. | 0.72% | 76,341 | $15.3M | Reduce -0.0% |
| APH Amphenol Corp. Class A | 0.71% | 130,583 | $15.1M | Add +1.8% |
| PYPL PayPal Holdings Inc. | 0.70% | 222,143 | $14.9M | Add +2.2% |
| PB Prosperity Bancshares Inc. | 0.69% | 221,558 | $14.6M | Add +4.0% |
| AKAM Akamai Technologies Inc. | 0.66% | 128,563 | $14.0M | Add +0.5% |
| MBWM Mercantile Bank Corp. | 0.66% | 361,274 | $13.9M | Reduce -0.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.65% | 112,113 | $13.7M | Add +8.8% |
| ROP Roper Technologies Inc. | 0.64% | 24,225 | $13.6M | Add +4.4% |
| LLY Eli Lilly & Co. | 0.62% | 16,938 | $13.2M | Reduce -0.4% |
| VOO Vanguard S&P 500 ETF | 0.61% | 27,004 | $13.0M | Reduce -50.9% |
| BALL Ball Corp. | 0.61% | 190,990 | $12.9M | Add +2.6% |
| GOOGL Alphabet Inc. Class A | 0.60% | 83,915 | $12.7M | Reduce -0.9% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.55% | 270,312 | $11.6M | Add +7.1% |
| TYL Tyler Technologies Inc. | 0.54% | 27,096 | $11.5M | Add +1.1% |
| SYY Sysco Corp. | 0.54% | 141,483 | $11.5M | Add +6.2% |
| UNP Union Pacific Corp. | 0.54% | 46,424 | $11.4M | Reduce -11.8% |
| KMB Kimberly-Clark Corp. | 0.53% | 87,473 | $11.3M | Reduce -7.0% |
| SCHA Schwab US Small-Cap ETF | 0.53% | 227,761 | $11.2M | Add +0.8% |
| VZ Verizon Communications Inc. | 0.51% | 257,469 | $10.8M | Reduce -0.2% |
| SCHX Schwab US Large-Cap ETF | 0.47% | 161,596 | $10.0M | Reduce -1.2% |
| SCHM Schwab US Mid Cap ETF | 0.47% | 121,817 | $9.9M | Add +0.2% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.47% | 30,770 | $9.9M | Reduce -1.9% |
| UNH Unitedhealth Group Inc. | 0.46% | 19,815 | $9.8M | Add +21.2% |
| PEP Pepsico Inc. | 0.45% | 53,953 | $9.4M | Add +19.1% |
| META Meta Platforms Inc. Class A | 0.44% | 19,197 | $9.3M | Reduce -7.1% |
| NKE Nike Inc. Class B | 0.44% | 99,009 | $9.3M | Add +2.2% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.43% | 361,459 | $9.1M | Reduce -9.3% |
| ISRG Intuitive Surgical Inc. | 0.42% | 22,370 | $8.9M | Add +0.3% |
| ITW Illinois Tool Works | 0.42% | 33,030 | $8.9M | Reduce -1.1% |
| DDOG Datadog Inc. Class A | 0.38% | 64,605 | $8.0M | Add +2.6% |
| LYV Live Nation Entertainment Inc. | 0.35% | 69,557 | $7.4M | Add +33.8% |
| ZS Zscaler Inc. | 0.29% | 31,608 | $6.1M | Add +1.6% |
| VFIAX Vanguard 500 Index-Adm | 0.28% | 12,345 | $6.0M | Add +0.3% |
| FAST Fastenal Co. | 0.28% | 76,858 | $5.9M | No change |
| VWO Vanguard Ftse Emerging Marke | 0.28% | 141,733 | $5.9M | Reduce -4.8% |
| ILMN Illumina Inc. | 0.28% | 42,851 | $5.9M | Add +14.4% |
| VEU Vanguard Ftse All-World Ex-U | 0.27% | 98,288 | $5.8M | Reduce -2.4% |
| NAVI Navient Corp. | 0.27% | 324,447 | $5.6M | Reduce -29.8% |
| PAYC Paycom Software Inc. | 0.26% | 27,787 | $5.5M | Add +47.8% |
| ADYEY Adyen NV-Unspon ADR | 0.26% | 322,756 | $5.5M | Add +4.2% |
| AVTR Avantor Inc. | 0.25% | 205,174 | $5.2M | Add +3.9% |
| PM Philip Morris International | 0.23% | 53,746 | $4.9M | Reduce -0.0% |
| QCOM Qualcomm Inc. | 0.23% | 29,016 | $4.9M | Reduce -1.1% |
| JNJ Johnson & Johnson | 0.22% | 29,980 | $4.7M | Reduce -1.5% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.21% | 35,143 | $4.5M | Reduce -1.6% |
| CHD Church & Dwight Co. Inc. | 0.21% | 42,381 | $4.4M | Reduce -25.1% |
| XLE SS Energy Select Sector | 0.21% | 46,392 | $4.4M | Reduce -1.2% |
| GLD SPDR Gold Shares | 0.20% | 20,639 | $4.2M | Add +0.8% |
| IJH iShares Core S&P Midcap ETF | 0.20% | 68,956 | $4.2M | Reduce -60.0% |
Portfolio Sells Q4 2023 → Q1 2024
| ADBE Adobe Inc. | Reduce -1.3% | 2.12% | −0.63 |
| AAPL Apple Inc. | Reduce -1.1% | 2.71% | −0.62 |
| VOO Vanguard S&P 500 ETF | Reduce -50.9% | 0.61% | −0.62 |
| IJH iShares Core S&P Midcap ETF | Reduce -60.0% | 0.20% | −0.29 |
| NAVI Navient Corp. | Reduce -29.8% | 0.27% | −0.17 |
| WH Wyndham Hotels & Resorts Inc. | Reduce -0.2% | 0.90% | −0.12 |
| UNP Union Pacific Corp. | Reduce -11.8% | 0.54% | −0.12 |
| INTU Intuit Inc. | Reduce -2.5% | 1.53% | −0.11 |
| MBWM Mercantile Bank Corp. | Reduce -0.3% | 0.66% | −0.09 |
| CTLT Catalent Inc. | Reduce -43.9% | 0.15% | −0.08 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -9.3% | 0.43% | −0.07 |
| SCHF Schwab Intl Equity ETF | Reduce -6.2% | 0.78% | −0.07 |
| CHD Church & Dwight Co. Inc. | Reduce -25.1% | 0.21% | −0.07 |
| KMB Kimberly-Clark Corp. | Reduce -7.0% | 0.53% | −0.05 |
| TSLA Tesla Inc. | Reduce -15.3% | 0.05% | −0.04 |
| PFE Pfizer Inc. | Reduce -9.8% | 0.15% | −0.04 |
| VWO Vanguard Ftse Emerging Marke | Reduce -4.8% | 0.28% | −0.03 |
| ITW Illinois Tool Works | Reduce -1.1% | 0.42% | −0.03 |
| FRSGX Franklin SM/Mid Cap GRW-A | Sold out | 0.00% | −0.03 |
| PM Philip Morris International | Reduce -0.0% | 0.23% | −0.03 |
| DFS Discover Financial Services | Reduce -29.6% | 0.08% | −0.03 |
| UPS United Parcel Service Class B | Reduce -1.6% | 0.15% | −0.02 |
| V Visa Inc. Class A | Reduce -0.2% | 1.97% | −0.02 |
| LBNDX Lord Abbett BND Debentur-A | Sold out | 0.00% | −0.02 |
| VLTO Veralto Corp. | Reduce -21.3% | 0.08% | −0.02 |
| JNJ Johnson & Johnson | Reduce -1.5% | 0.22% | −0.02 |
| TBGVX Tweedy Browne Intl Val | Reduce -7.2% | 0.18% | −0.02 |
| IEMG iShares Core MSCI Emerging | Reduce -3.8% | 0.18% | −0.02 |
| PTC PTC Inc. | Reduce -1.2% | 1.24% | −0.02 |
| EFX Equifax Inc. | Reduce -1.2% | 1.35% | −0.02 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -2.4% | 0.27% | −0.02 |
| HUM Humana Inc. | Reduce -0.7% | 0.03% | −0.01 |
| MMM 3M Co. | Reduce -16.5% | 0.04% | −0.01 |
| NVST Envista Holdings Corp. | Reduce -41.2% | 0.01% | −0.01 |
| CTSH Cognizant Tech Solutions-A | Reduce -6.0% | 0.07% | −0.01 |
| AMCR Amcor PLC | Reduce -13.9% | 0.05% | −0.01 |
| WSFS WSFS Financial Corp. | Reduce -27.6% | 0.03% | −0.01 |
| BTO John Hancock Financial Opp | Reduce -1.4% | 0.11% | −0.01 |
| ASB Associated Banc-Corp. | Reduce -10.7% | 0.06% | −0.01 |
| MDLZ Mondelez International Inc. Class A | Reduce -1.4% | 0.09% | −0.01 |
| NSRGY Nestle SA-Spons ADR | Reduce -17.9% | 0.03% | −0.01 |
| ACIW Aci Worldwide Inc. | Reduce -1.1% | 1.23% | −0.01 |
| PLXS Plexus Corp. | Sold out | 0.00% | −0.01 |
| MCD McDonald's Corp. | Reduce -0.8% | 0.07% | −0.01 |
| CSCO Cisco Systems Inc. | Reduce -0.3% | 0.11% | −0.01 |
| AFL Aflac Inc. | Reduce -1.8% | 0.18% | −0.01 |
| WAMCX Wasatch Ultra Growth-Inv | Sold out | 0.00% | −0.01 |
| RECKITT BENCKISER-SPON ADR | Sold out | 0.00% | −0.01 |
| TEMFX Templeton Foreign Fund-A | Sold out | 0.00% | −0.01 |
| VRSN Verisign Inc. | Reduce -6.4% | 0.03% | −0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +86.9% | 1.59% | +0.75 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +86.2% | 0.75% | +0.35 |
| ABNB Airbnb Inc. Class A | New | 0.19% | +0.19 |
| DIS The Walt Disney Co. | Add +8.8% | 0.65% | +0.17 |
| AMZN Amazon.com Inc. | Add +0.8% | 1.72% | +0.16 |
| FIS Fidelity National Info Serv | Add +3.1% | 0.80% | +0.12 |
| ABBV Abbvie Inc. | Add +1.0% | 1.32% | +0.12 |
| VEEV Veeva Systems Inc. Class A | Add +2.5% | 0.95% | +0.12 |
| CALX Calix Inc. | New | 0.10% | +0.10 |
| SCHB Schwab US Broad Market ETF | Add +2.5% | 2.79% | +0.10 |
| LYV Live Nation Entertainment Inc. | Add +33.8% | 0.35% | +0.10 |
| TROW T Rowe Price Group Inc. | Add +4.4% | 1.10% | +0.09 |
| AVGO Broadcom Inc. | Add +0.6% | 0.78% | +0.07 |
| LOW Lowe's Cos Inc. | Add +0.7% | 1.15% | +0.07 |
| PBH Prestige Consumer Healthcare | Add +0.1% | 0.79% | +0.07 |
| PAYC Paycom Software Inc. | Add +47.8% | 0.26% | +0.06 |
| ECL Ecolab Inc. | Add +0.0% | 0.87% | +0.06 |
| APH Amphenol Corp. Class A | Add +1.8% | 0.71% | +0.06 |
| BALL Ball Corp. | Add +2.6% | 0.61% | +0.06 |
| MA Mastercard Inc. Class A | Add +2.0% | 0.92% | +0.05 |
| ADYEY Adyen NV-Unspon ADR | Add +4.2% | 0.26% | +0.05 |
| PEP Pepsico Inc. | Add +19.1% | 0.45% | +0.05 |
| CSGP Costar Group Inc. | New | 0.05% | +0.05 |
| SYY Sysco Corp. | Add +6.2% | 0.54% | +0.04 |
| ISRG Intuitive Surgical Inc. | Add +0.3% | 0.42% | +0.04 |
| AMG Affiliated Managers Group | Add +2.4% | 0.79% | +0.03 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +91.2% | 0.07% | +0.03 |
| SPEM State Street SP PTF Em ETF | Add +96.9% | 0.07% | +0.03 |
| ANSS Ansys Inc. | New | 0.03% | +0.03 |
| PFG Principal Financial Group | Add +0.5% | 1.63% | +0.03 |
| UNH Unitedhealth Group Inc. | Add +21.2% | 0.46% | +0.02 |
| TMO Thermo Fisher Scientific Inc. | Add +0.5% | 1.48% | +0.02 |
| HOLX Hologic Inc. | Add +1.7% | 0.91% | +0.02 |
| PYPL PayPal Holdings Inc. | Add +2.2% | 0.70% | +0.02 |
| DHR Danaher Corp. | Add +1.8% | 1.22% | +0.02 |
| AVTR Avantor Inc. | Add +3.9% | 0.25% | +0.02 |
| T AT&T Inc. | New | 0.01% | +0.01 |
| CRM Salesforce Inc. | New | 0.01% | +0.01 |
| MKC McCormick & Co.-Non VTG SHRS | Add +66.8% | 0.03% | +0.01 |
| GWW WW Grainger Inc. | Add +0.3% | 0.10% | +0.01 |
| ENB Enbridge Inc. | New | 0.01% | +0.01 |
| WM Waste Management Inc. | New | 0.01% | +0.01 |
| ILMN Illumina Inc. | Add +14.4% | 0.28% | +0.01 |
| CIPIX Champlain Mid Cap Fund-Inst | New | 0.01% | +0.01 |
| TWCUX American Century Ultra-Inv | New | 0.01% | +0.01 |
| VIG Vanguard Dividend Apprec ETF | Add +11.7% | 0.10% | +0.01 |
| VAC Marriott Vacations World | New | 0.01% | +0.01 |
| AEP American Electric Power | New | 0.01% | +0.01 |
| CEG Constellation Energy Group | New | 0.01% | +0.01 |
| PRGFX T Rowe PR Growth Stock-Inv | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 372 | $2.5B | AAPL, SCHB, GOOG, VTI, MSFT |
| Q1 2026 | 356 | $2.3B | AAPL, SCHB, VTI, GOOG, MSFT |
| Q4 2025 | 352 | $2.5B | AAPL, MSFT, SCHB, GOOG, VTI |
| Q3 2025 | 351 | $2.5B | AAPL, MSFT, SCHB, VTI, SPYM |
| Q2 2025 | 344 | $2.4B | MSFT, AAPL, SCHB, VTI, SPYM |
| Q1 2025 | 326 | $2.2B | AAPL, FISV, SCHB, MSFT, V |
| Q4 2024 | 325 | $2.3B | AAPL, SCHB, MSFT, FISV, VTI |
| Q3 2024 | 328 | $2.2B | AAPL, MSFT, SCHB, FISV, VTI |
| Q2 2024 | 318 | $2.1B | MSFT, AAPL, SCHB, ADBE, VTI |
| Q1 2024 | 323 | $2.1B | MSFT, SCHB, AAPL, FISV, VTI |