North Star Asset Management Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 19, 2025), North Star Asset Management Inc. reported 325 stock positions worth $2.3 billion. Its top holding was Apple (AAPL) at 3.9% of the portfolio, followed by Schwab US Broad Market ETF (SCHB, 3.0%) and Microsoft (MSFT, 2.9%). Compared with Q3 2024, it opened 18 new positions, sold out of 21, added to 122 and reduced 119. The biggest buy was Apple (AAPL, shares +12%) and the biggest sale Advanced Micro Devices (AMD, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- NEENAH, WI
- CIK
- 0001056559
- Portfolio Value
- $2.3B (Q4 2024)
- SEC Filing
- 0001056559-25-000001 ↗ filed Feb 19, 2025
Holdings Value
Holdings 325 stocks · $2.3B
| AAPL Apple Inc. | 3.94% | 355,697 | $89.1M | Add +12.4% |
| SCHB Schwab US Broad Market ETF | 2.96% | 2,943,378 | $66.8M | Add +0.3% |
| MSFT Microsoft Corp. | 2.89% | 155,046 | $65.4M | Add +0.1% |
| FISV Fiserv Inc. | 2.69% | 296,388 | $60.9M | Reduce -2.9% |
| VTI VG Morningstar TS MKT ETF-US | 2.26% | 176,140 | $51.0M | Add +0.2% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 2.20% | 721,181 | $49.7M | Add +11.1% |
| V Visa Inc. Class A | 2.07% | 148,063 | $46.8M | Reduce -0.8% |
| AMZN Amazon.com Inc. | 2.07% | 212,675 | $46.7M | Add +0.3% |
| SSNC Ss&c Technologies Holdings | 2.01% | 598,703 | $45.4M | Add +0.9% |
| GOOG Alphabet Inc. Class C | 1.97% | 233,825 | $44.5M | Reduce -1.1% |
| ADBE Adobe Inc. | 1.75% | 88,876 | $39.5M | Add +1.2% |
| SCHW Schwab (charles) Corp. | 1.64% | 501,260 | $37.1M | Add +0.5% |
| SYK Stryker Corp. | 1.58% | 99,380 | $35.8M | Add +0.4% |
| ACIW Aci Worldwide Inc. | 1.58% | 686,400 | $35.6M | Reduce -5.8% |
| ABT Abbott Laboratories | 1.54% | 308,496 | $34.9M | Add +1.0% |
| GPN Global Payments Inc. | 1.40% | 282,933 | $31.7M | Add +3.3% |
| AME Ametek Inc. | 1.40% | 175,882 | $31.7M | Add +0.1% |
| INTU Intuit Inc. | 1.39% | 50,033 | $31.4M | Add +0.1% |
| PFG Principal Financial Group | 1.36% | 397,545 | $30.8M | Add +0.3% |
| TMO Thermo Fisher Scientific Inc. | 1.28% | 55,625 | $28.9M | Add +2.9% |
| ABBV Abbvie Inc. | 1.26% | 160,564 | $28.5M | Add +1.9% |
| EFX Equifax Inc. | 1.26% | 111,465 | $28.4M | Add +4.1% |
| SNPS Synopsys Inc. | 1.25% | 58,188 | $28.2M | Add +2.8% |
| AVGO Broadcom Inc. | 1.24% | 120,966 | $28.0M | Reduce -1.7% |
| EVTC Evertec Inc. | 1.21% | 794,171 | $27.4M | Add +3.6% |
| NVDA Nvidia Corp. | 1.21% | 203,325 | $27.3M | Reduce -5.4% |
| MENASHA CORP | 1.20% | 2,181 | $27.2M | No change |
| PTC PTC Inc. | 1.18% | 145,274 | $26.7M | Add +0.6% |
| DHR Danaher Corp. | 1.11% | 109,465 | $25.1M | Add +3.7% |
| WH Wyndham Hotels & Resorts Inc. | 1.09% | 244,571 | $24.7M | Reduce -1.4% |
| SWTSX Schwab Tot STK MRKT Indx | 1.08% | 245,327 | $24.3M | Add +1.7% |
| VEEV Veeva Systems Inc. Class A | 1.06% | 114,108 | $24.0M | Add +4.8% |
| ADI Analog Devices Inc. | 1.06% | 112,519 | $23.9M | Add +0.0% |
| LOW Lowe's Cos Inc. | 1.03% | 93,902 | $23.2M | Reduce -1.3% |
| ASML ASML Holding NV-NY Reg SHS | 1.01% | 32,762 | $22.7M | Add +12.7% |
| MA Mastercard Inc. Class A | 0.97% | 41,533 | $21.9M | Add +0.4% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.93% | 185,823 | $21.0M | Reduce -2.4% |
| AES AES Corp. | 0.86% | 1,515,444 | $19.5M | Add +7.2% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.86% | 355,123 | $19.4M | Reduce -2.8% |
| COST Costco Wholesale Corp. | 0.84% | 20,691 | $19.0M | Reduce -1.7% |
| AMG Affiliated Managers Group | 0.83% | 101,921 | $18.8M | Add +0.6% |
| ECL Ecolab Inc. | 0.83% | 79,747 | $18.7M | Reduce -0.3% |
| PYPL PayPal Holdings Inc. | 0.82% | 217,662 | $18.6M | Reduce -0.6% |
| APH Amphenol Corp. Class A | 0.81% | 264,679 | $18.4M | Add +0.4% |
| HOLX Hologic Inc. | 0.81% | 252,857 | $18.2M | Add +0.3% |
| JPM JPMorgan Chase & Co. | 0.80% | 75,245 | $18.0M | Reduce -1.7% |
| PBH Prestige Consumer Healthcare | 0.78% | 225,363 | $17.6M | Reduce -2.6% |
| FIS Fidelity National Info Serv | 0.77% | 215,916 | $17.4M | Reduce -0.9% |
| RPM RPM International Inc. | 0.74% | 136,379 | $16.8M | Reduce -0.7% |
| PB Prosperity Bancshares Inc. | 0.74% | 220,496 | $16.6M | Reduce -1.3% |
| MBWM Mercantile Bank Corp. | 0.71% | 359,445 | $16.0M | Reduce -0.9% |
| TYL Tyler Technologies Inc. | 0.69% | 26,953 | $15.5M | Reduce -0.7% |
| ROK Rockwell Automation Inc. | 0.69% | 54,373 | $15.5M | Reduce -2.0% |
| KMB Kimberly-Clark Corp. | 0.67% | 114,959 | $15.1M | Add +26.8% |
| SCHF Schwab Intl Equity ETF | 0.64% | 775,656 | $14.3M | Reduce -3.7% |
| ROP Roper Technologies Inc. | 0.62% | 27,152 | $14.1M | Add +5.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.62% | 126,509 | $14.1M | Add +5.5% |
| GOOGL Alphabet Inc. Class A | 0.62% | 73,880 | $14.0M | Reduce -3.6% |
| AMD Advanced Micro Devices | 0.61% | 114,689 | $13.9M | Reduce -0.7% |
| RGEN Repligen Corp. | 0.57% | 90,127 | $13.0M | Reduce -2.2% |
| CRM Salesforce Inc. | 0.56% | 38,117 | $12.7M | Add +23.3% |
| LLY Eli Lilly & Co. | 0.56% | 16,425 | $12.7M | Add +2.0% |
| UNH Unitedhealth Group Inc. | 0.55% | 24,447 | $12.4M | Add +4.4% |
| SCHA Schwab US Small-Cap ETF | 0.52% | 454,963 | $11.8M | Reduce -0.1% |
| ISRG Intuitive Surgical Inc. | 0.51% | 22,113 | $11.5M | Reduce -0.6% |
| ILMN Illumina Inc. | 0.51% | 85,604 | $11.4M | Add +6.4% |
| SCHX Schwab US Large-Cap ETF | 0.50% | 487,498 | $11.3M | No change |
| SYY Sysco Corp. | 0.49% | 144,504 | $11.0M | Add +0.3% |
| AKAM Akamai Technologies Inc. | 0.48% | 114,023 | $10.9M | Reduce -3.5% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.48% | 31,537 | $10.8M | Reduce -0.8% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.48% | 239,461 | $10.8M | Reduce -16.0% |
| FDX FedEx Corp. | 0.46% | 37,173 | $10.5M | Reduce -22.9% |
| META Meta Platforms Inc. Class A | 0.46% | 17,749 | $10.4M | Reduce -3.5% |
| BALL Ball Corp. | 0.45% | 185,195 | $10.2M | Reduce -1.9% |
| LYV Live Nation Entertainment Inc. | 0.45% | 78,412 | $10.2M | Reduce -0.1% |
| DDOG Datadog Inc. Class A | 0.45% | 71,062 | $10.2M | Add +0.6% |
| SCHM Schwab US Mid Cap ETF | 0.45% | 363,625 | $10.1M | Reduce -0.8% |
| PAYC Paycom Software Inc. | 0.43% | 47,681 | $9.8M | Add +2.5% |
| PEP Pepsico Inc. | 0.41% | 61,090 | $9.3M | Add +3.5% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.39% | 333,727 | $8.9M | Reduce -3.1% |
| UNP Union Pacific Corp. | 0.38% | 37,556 | $8.6M | Reduce -3.6% |
| ITW Illinois Tool Works | 0.34% | 30,365 | $7.7M | Add +0.5% |
| VOO Vanguard S&P 500 ETF | 0.32% | 13,271 | $7.2M | Reduce -7.7% |
| ABNB Airbnb Inc. Class A | 0.31% | 53,147 | $7.0M | Add +8.1% |
| VFIAX Vanguard 500 Index-Adm | 0.30% | 12,657 | $6.9M | Reduce -0.9% |
| ZS Zscaler Inc. | 0.30% | 36,949 | $6.7M | Add +0.7% |
| NKE Nike Inc. Class B | 0.27% | 81,529 | $6.2M | Reduce -13.1% |
| VWO Vanguard Ftse Emerging Marke | 0.26% | 135,573 | $6.0M | Reduce -3.9% |
| PM Philip Morris International | 0.26% | 49,493 | $6.0M | Reduce -4.9% |
| FAST Fastenal Co. | 0.24% | 76,858 | $5.5M | No change |
| VEU Vanguard Ftse All-World Ex-U | 0.24% | 92,692 | $5.3M | Reduce -1.5% |
| AVTR Avantor Inc. | 0.22% | 236,582 | $5.0M | Add +8.9% |
| NIC Nicolet Bankshares Inc. | 0.21% | 46,088 | $4.8M | Add +1.2% |
| GLD SPDR Gold Shares | 0.21% | 19,819 | $4.8M | Reduce -2.1% |
| VZ Verizon Communications Inc. | 0.20% | 110,509 | $4.4M | Reduce -8.9% |
| OSK Oshkosh Corp. | 0.19% | 44,945 | $4.3M | Reduce -29.2% |
| AFL Aflac Inc. | 0.19% | 40,557 | $4.2M | Reduce -1.5% |
| MAR Marriott International Class A | 0.18% | 14,938 | $4.2M | No change |
| ADYEY Adyen NV-Unspon ADR | 0.18% | 277,654 | $4.1M | Reduce -6.2% |
| QCOM Qualcomm Inc. | 0.18% | 25,923 | $4.0M | Reduce -2.5% |
Portfolio Sells Q3 2024 → Q4 2024
| AMD Advanced Micro Devices | Reduce -0.7% | 0.61% | −0.24 |
| LOW Lowe's Cos Inc. | Reduce -1.3% | 1.03% | −0.13 |
| FDX FedEx Corp. | Reduce -22.9% | 0.46% | −0.13 |
| BALL Ball Corp. | Reduce -1.9% | 0.45% | −0.12 |
| SCHF Schwab Intl Equity ETF | Reduce -3.7% | 0.64% | −0.11 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -16.0% | 0.48% | −0.11 |
| CTLT Catalent Inc. | Sold out | 0.00% | −0.10 |
| NKE Nike Inc. Class B | Reduce -13.1% | 0.27% | −0.10 |
| OSK Oshkosh Corp. | Reduce -29.2% | 0.19% | −0.10 |
| ECL Ecolab Inc. | Reduce -0.3% | 0.83% | −0.09 |
| ACIW Aci Worldwide Inc. | Reduce -5.8% | 1.58% | −0.09 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -3.1% | 0.39% | −0.06 |
| ENPH Enphase Energy Inc. | Reduce -28.6% | 0.04% | −0.06 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -0.3% | 0.13% | −0.05 |
| AKAM Akamai Technologies Inc. | Reduce -3.5% | 0.48% | −0.05 |
| UNP Union Pacific Corp. | Reduce -3.6% | 0.38% | −0.05 |
| VZ Verizon Communications Inc. | Reduce -8.9% | 0.20% | −0.05 |
| FIS Fidelity National Info Serv | Reduce -0.9% | 0.77% | −0.05 |
| RGEN Repligen Corp. | Reduce -2.2% | 0.57% | −0.04 |
| VWO Vanguard Ftse Emerging Marke | Reduce -3.9% | 0.26% | −0.04 |
| NAVI Navient Corp. | Reduce -19.5% | 0.08% | −0.04 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -2.8% | 0.86% | −0.04 |
| XLK SS Technology Select Sector | Reduce -35.4% | 0.06% | −0.03 |
| TBGVX Tweedy Browne Intl Val | Reduce -9.0% | 0.11% | −0.03 |
| AMGN Amgen Inc. | Reduce -1.9% | 0.11% | −0.03 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -1.5% | 0.24% | −0.03 |
| HUM Humana Inc. | Sold out | 0.00% | −0.03 |
| TXG 10X Genomics Inc. Class A | Reduce -17.9% | 0.03% | −0.03 |
| PFE Pfizer Inc. | Reduce -19.4% | 0.08% | −0.03 |
| VXUS Vanguard Total Intl Stock | Sold out | 0.00% | −0.03 |
| UPS United Parcel Service Class B | Reduce -22.6% | 0.07% | −0.03 |
| ADYEY Adyen NV-Unspon ADR | Reduce -6.2% | 0.18% | −0.03 |
| QCOM Qualcomm Inc. | Reduce -2.5% | 0.18% | −0.03 |
| JNJ Johnson & Johnson | Reduce -0.8% | 0.17% | −0.03 |
| IEMG iShares Core MSCI Emerging | Reduce -3.4% | 0.16% | −0.02 |
| VOO Vanguard S&P 500 ETF | Reduce -7.7% | 0.32% | −0.02 |
| INTC Intel Corp. | Reduce -25.7% | 0.04% | −0.02 |
| TYL Tyler Technologies Inc. | Reduce -0.7% | 0.69% | −0.02 |
| AEPFX Eupac Fund-F-2 | Reduce -4.2% | 0.12% | −0.02 |
| AFL Aflac Inc. | Reduce -1.5% | 0.19% | −0.02 |
| PM Philip Morris International | Reduce -4.9% | 0.26% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Sold out | 0.00% | −0.02 |
| MDLZ Mondelez International Inc. Class A | Reduce -0.3% | 0.07% | −0.02 |
| ARDX Ardelyx Inc. | Sold out | 0.00% | −0.02 |
| XLE SS Energy Select Sector | Reduce -5.7% | 0.16% | −0.02 |
| PEO Adams Natural Resources Fund | Reduce -5.2% | 0.11% | −0.02 |
| CCI Crown Castle Inc. | Sold out | 0.00% | −0.01 |
| KO The Coca-Cola Co. | Reduce -0.0% | 0.08% | −0.01 |
| REGN Regeneron Pharmaceuticals | Sold out | 0.00% | −0.01 |
| MPC Marathon Petroleum Corp. | Sold out | 0.00% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| AAPL Apple Inc. | Add +12.4% | 3.94% | +0.63 |
| AMZN Amazon.com Inc. | Add +0.3% | 2.07% | +0.29 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +11.1% | 2.20% | +0.23 |
| SCHW Schwab (charles) Corp. | Add +0.5% | 1.64% | +0.19 |
| CRM Salesforce Inc. | Add +23.3% | 0.56% | +0.18 |
| GPN Global Payments Inc. | Add +3.3% | 1.40% | +0.14 |
| DIS The Walt Disney Co. | Add +5.5% | 0.62% | +0.11 |
| KMB Kimberly-Clark Corp. | Add +26.8% | 0.67% | +0.09 |
| PAYC Paycom Software Inc. | Add +2.5% | 0.43% | +0.08 |
| DDOG Datadog Inc. Class A | Add +0.6% | 0.45% | +0.08 |
| ASB Associated Banc-Corp. | Add +106.9% | 0.12% | +0.07 |
| EW Edwards Lifesciences Corp. | Add +98.6% | 0.12% | +0.06 |
| PRUIX T Rowe PR Eqty Indx 500-I | New | 0.05% | +0.05 |
| MA Mastercard Inc. Class A | Add +0.4% | 0.97% | +0.05 |
| AME Ametek Inc. | Add +0.1% | 1.40% | +0.05 |
| EVTC Evertec Inc. | Add +3.6% | 1.21% | +0.05 |
| APH Amphenol Corp. Class A | Add +0.4% | 0.81% | +0.04 |
| SCHB Schwab US Broad Market ETF | Add +0.3% | 2.96% | +0.04 |
| VEEV Veeva Systems Inc. Class A | Add +4.8% | 1.06% | +0.04 |
| ILMN Illumina Inc. | Add +6.4% | 0.51% | +0.04 |
| SSNC Ss&c Technologies Holdings | Add +0.9% | 2.01% | +0.03 |
| VGT Vanguard Info Tech ETF | Add +109.1% | 0.06% | +0.03 |
| ABNB Airbnb Inc. Class A | Add +8.1% | 0.31% | +0.03 |
| AMG Affiliated Managers Group | Add +0.6% | 0.83% | +0.03 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.2% | 2.26% | +0.03 |
| ANSS Ansys Inc. | Add +25.6% | 0.08% | +0.02 |
| VWENX Vanguard Wellington-Adm | Add +42.7% | 0.08% | +0.02 |
| SWTSX Schwab Tot STK MRKT Indx | Add +1.7% | 1.08% | +0.02 |
| USB US Bancorp | Add +107.0% | 0.04% | +0.02 |
| NIC Nicolet Bankshares Inc. | Add +1.2% | 0.21% | +0.02 |
| VTIAX Vanguard TTL Int St Idx-Adm | New | 0.02% | +0.02 |
| PLTR Palantir Technologies Inc. Class A | Add +33.3% | 0.03% | +0.02 |
| VTCLX Vanguard Tax MGD Cap Ap-Adm | Add +119.1% | 0.03% | +0.02 |
| CAT Caterpillar Inc. | Add +82.9% | 0.04% | +0.01 |
| AKREX Akre Focus Fund-RTL | New | 0.01% | +0.01 |
| GS Goldman Sachs Group Inc. | Add +8.8% | 0.07% | +0.01 |
| AMCR Amcor PLC | Add +53.6% | 0.07% | +0.01 |
| BMY Bristol-Myers Squibb Co. | Add +68.1% | 0.03% | +0.01 |
| ZS Zscaler Inc. | Add +0.7% | 0.30% | +0.01 |
| VTMFX Vanguard Tax MGD Balance-Adm | New | 0.01% | +0.01 |
| IWF iShares Russell 1000 Growth | New | 0.01% | +0.01 |
| EQIX Equinix Inc. | New | 0.01% | +0.01 |
| BAC Bank of America Corp. | New | 0.01% | +0.01 |
| MS Morgan Stanley | New | 0.01% | +0.01 |
| PTC PTC Inc. | Add +0.6% | 1.18% | +0.01 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.01% | +0.01 |
| ZTS Zoetis Inc. | New | 0.01% | +0.01 |
| DE Deere & Co. | New | 0.01% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | New | 0.01% | +0.01 |
| PAYX Paychex Inc. | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 372 | $2.5B | AAPL, SCHB, GOOG, VTI, MSFT |
| Q1 2026 | 356 | $2.3B | AAPL, SCHB, VTI, GOOG, MSFT |
| Q4 2025 | 352 | $2.5B | AAPL, MSFT, SCHB, GOOG, VTI |
| Q3 2025 | 351 | $2.5B | AAPL, MSFT, SCHB, VTI, SPYM |
| Q2 2025 | 344 | $2.4B | MSFT, AAPL, SCHB, VTI, SPYM |
| Q1 2025 | 326 | $2.2B | AAPL, FISV, SCHB, MSFT, V |
| Q4 2024 | 325 | $2.3B | AAPL, SCHB, MSFT, FISV, VTI |
| Q3 2024 | 328 | $2.2B | AAPL, MSFT, SCHB, FISV, VTI |
| Q2 2024 | 318 | $2.1B | MSFT, AAPL, SCHB, ADBE, VTI |
| Q1 2024 | 323 | $2.1B | MSFT, SCHB, AAPL, FISV, VTI |