North Star Asset Management Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 6, 2026), North Star Asset Management Inc. reported 356 stock positions worth $2.3 billion. Its top holding was Apple (AAPL) at 3.8% of the portfolio, followed by Schwab US Broad Market ETF (SCHB, 2.9%) and VG Morningstar TS MKT ETF-US (VTI, 2.6%). Compared with Q4 2025, it opened 20 new positions, sold out of 16, added to 133 and reduced 120. The biggest buy was a new position in Invesco S&P 500 Equal Weight (RSP) and the biggest sale Ste STR SPDR PT S&P 500 ETF (SPYM, shares −19%).
- Most Recent 13F
- Q2 2026
- Location
- NEENAH, WI
- CIK
- 0001056559
- Portfolio Value
- $2.3B (Q1 2026)
- SEC Filing
- 0001056559-26-000002 ↗ filed May 6, 2026
Holdings Value
Holdings 356 stocks · $2.3B
| AAPL Apple Inc. | 3.84% | 348,770 | $88.5M | Reduce -1.5% |
| SCHB Schwab US Broad Market ETF | 2.92% | 2,680,611 | $67.3M | Add +0.2% |
| VTI VG Morningstar TS MKT ETF-US | 2.59% | 186,455 | $59.8M | Add +1.3% |
| GOOG Alphabet Inc. Class C | 2.57% | 206,648 | $59.3M | Reduce -3.7% |
| MSFT Microsoft Corp. | 2.56% | 159,142 | $58.9M | Add +1.1% |
| AMZN Amazon.com Inc. | 2.05% | 226,476 | $47.2M | Add +0.5% |
| SCHW Schwab (charles) Corp. | 1.98% | 485,818 | $45.7M | Reduce -0.8% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.97% | 594,530 | $45.5M | Reduce -18.8% |
| V Visa Inc. Class A | 1.88% | 143,350 | $43.3M | Add +0.0% |
| SSNC Ss&c Technologies Holdings | 1.79% | 610,016 | $41.2M | Add +0.3% |
| ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV | 1.67% | 29,125 | $38.5M | Reduce -12.5% |
| AME Ametek Inc. | 1.63% | 175,346 | $37.6M | Reduce -1.3% |
| PFG Principal Financial Group | 1.49% | 382,045 | $34.4M | Reduce -1.7% |
| ABBV Abbvie Inc. | 1.48% | 157,128 | $34.2M | Reduce -0.5% |
| ADI Analog Devices Inc. | 1.47% | 106,566 | $33.9M | Reduce -3.6% |
| ABT Abbott Laboratories | 1.46% | 326,779 | $33.6M | Add +3.2% |
| SYK Stryker Corp. | 1.45% | 102,047 | $33.5M | Add +0.4% |
| NVDA Nvidia Corp. | 1.43% | 189,510 | $33.1M | Reduce -0.6% |
| AVGO Broadcom Inc. | 1.42% | 105,423 | $32.6M | Reduce -2.7% |
| TMO Thermo Fisher Scientific Inc. | 1.32% | 61,741 | $30.3M | Reduce -0.0% |
| APH Amphenol Corp. Class A | 1.26% | 229,413 | $29.0M | Reduce -3.9% |
| SNPS Synopsys Inc. | 1.15% | 66,652 | $26.4M | Add +0.3% |
| MENASHA CORP | 1.11% | 2,181 | $25.6M | No change |
| VEEV Veeva Systems Inc. Class A | 1.11% | 145,121 | $25.5M | Add +9.3% |
| SWTSX Schwab Tot STK MRKT Indx | 1.08% | 1,584,243 | $24.9M | Reduce -1.1% |
| AES AES Corp. | 1.08% | 1,765,158 | $24.9M | Reduce -3.5% |
| JPM JPMorgan Chase & Co. | 1.07% | 83,929 | $24.7M | Add +3.5% |
| ACIW Aci Worldwide Inc. | 1.05% | 588,944 | $24.2M | Reduce -5.9% |
| ADBE Adobe Inc. | 1.04% | 98,567 | $24.0M | Add +4.4% |
| ILMN Illumina Inc. | 1.02% | 190,870 | $23.5M | Add +3.9% |
| DHR Danaher Corp. | 1.02% | 124,004 | $23.5M | Add +1.4% |
| PTC PTC Inc. | 1.01% | 162,897 | $23.2M | Add +1.2% |
| INTU Intuit Inc. | 0.99% | 52,989 | $22.9M | Add +4.5% |
| EVTC Evertec Inc. | 0.99% | 805,787 | $22.7M | Reduce -0.4% |
| MA Mastercard Inc. Class A | 0.98% | 45,200 | $22.6M | Add +1.6% |
| EFX Equifax Inc. | 0.95% | 121,298 | $21.8M | Add +1.8% |
| ECL Ecolab Inc. | 0.93% | 80,798 | $21.5M | Add +1.1% |
| GPN Global Payments Inc. | 0.92% | 316,599 | $21.3M | Add +1.4% |
| GOOGL Alphabet Inc. Class A | 0.88% | 70,593 | $20.3M | Reduce -2.0% |
| AMG Affiliated Managers Group | 0.84% | 70,191 | $19.4M | Reduce -9.1% |
| MBWM Mercantile Bank Corp. | 0.84% | 383,180 | $19.4M | Add +2.3% |
| WH Wyndham Hotels & Resorts Inc. | 0.83% | 235,766 | $19.2M | Reduce -0.4% |
| LOW Lowe's Cos Inc. | 0.83% | 80,811 | $19.1M | Reduce -4.1% |
| SCHF Schwab Intl Equity ETF | 0.83% | 770,682 | $19.1M | Add +1.4% |
| FISV Fiserv Inc. | 0.81% | 333,602 | $18.6M | Add +7.8% |
| COST Costco Wholesale Corp. | 0.79% | 18,347 | $18.3M | Reduce -2.8% |
| AMD Advanced Micro Devices | 0.77% | 87,720 | $17.8M | Reduce -1.8% |
| ROK Rockwell Automation Inc. | 0.76% | 48,510 | $17.4M | Reduce -2.8% |
| ITW Illinois Tool Works | 0.70% | 61,897 | $16.1M | Reduce -0.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.68% | 163,534 | $15.8M | Add +3.2% |
| PB Prosperity Bancshares Inc. | 0.68% | 233,200 | $15.7M | Add +1.7% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.66% | 255,038 | $15.1M | Reduce -3.9% |
| NOW ServiceNow Inc. | 0.60% | 132,253 | $13.8M | Add +204.1% |
| ROP Roper Technologies Inc. | 0.60% | 38,834 | $13.7M | Add +6.9% |
| SCHA Schwab US Small-Cap ETF | 0.58% | 460,464 | $13.4M | Add +1.9% |
| CRM Salesforce Inc. | 0.58% | 71,554 | $13.4M | Add +11.3% |
| RPM RPM International Inc. | 0.57% | 133,330 | $13.3M | Add +0.4% |
| LYV Live Nation Entertainment Inc. | 0.57% | 85,744 | $13.1M | Add +0.2% |
| VFIAX Vanguard 500 Index-Adm | 0.55% | 21,045 | $12.7M | Add +35.0% |
| PBH Prestige Consumer Healthcare | 0.54% | 211,824 | $12.6M | Add +3.9% |
| SCHX Schwab US Large-Cap ETF | 0.54% | 484,258 | $12.4M | Add +3.6% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.51% | 30,401 | $11.9M | Reduce -0.9% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.49% | 343,404 | $11.3M | Add +1.2% |
| SCHM Schwab US Mid Cap ETF | 0.49% | 365,357 | $11.3M | Add +0.6% |
| PYPL PayPal Holdings Inc. | 0.49% | 249,782 | $11.3M | Add +6.3% |
| BALL Ball Corp. | 0.49% | 190,159 | $11.2M | Add +1.7% |
| ISRG Intuitive Surgical Inc. | 0.47% | 23,747 | $10.9M | Add +0.3% |
| TYL Tyler Technologies Inc. | 0.47% | 31,764 | $10.9M | Add +13.2% |
| LLY Eli Lilly & Co. | 0.46% | 11,581 | $10.7M | Reduce -4.9% |
| DDOG Datadog Inc. Class A | 0.46% | 89,401 | $10.6M | Add +2.4% |
| FIS Fidelity National Info Serv | 0.45% | 221,872 | $10.4M | Add +8.8% |
| ABNB Airbnb Inc. Class A | 0.45% | 81,259 | $10.3M | Add +3.4% |
| AKAM Akamai Technologies Inc. | 0.43% | 86,332 | $9.9M | Reduce -6.5% |
| RGEN Repligen Corp. | 0.43% | 83,963 | $9.9M | Reduce -1.1% |
| KMB Kimberly-Clark Corp. | 0.43% | 102,291 | $9.9M | Add +0.6% |
| PM Philip Morris International | 0.41% | 56,928 | $9.4M | Add +0.2% |
| PEP Pepsico Inc. | 0.39% | 58,234 | $9.0M | Add +1.0% |
| VOO Vanguard S&P 500 ETF | 0.39% | 15,101 | $9.0M | Add +6.0% |
| META Meta Platforms Inc. Class A | 0.39% | 15,682 | $9.0M | Reduce -1.2% |
| RSP Invesco S&P 500 Equal Weight | 0.39% | 46,495 | $8.9M | New |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.38% | 97,432 | $8.8M | Reduce -15.1% |
| HOLX Hologic Inc. | 0.34% | 102,412 | $7.7M | Reduce -34.5% |
| UNP Union Pacific Corp. | 0.33% | 31,658 | $7.7M | Reduce -0.9% |
| VWO Vanguard Ftse Emerging Marke | 0.33% | 141,570 | $7.7M | Add +8.8% |
| PAYC Paycom Software Inc. | 0.33% | 62,754 | $7.6M | Reduce -0.2% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.33% | 155,933 | $7.5M | Reduce -16.0% |
| UNH Unitedhealth Group Inc. | 0.32% | 27,333 | $7.4M | Add +4.1% |
| FAST Fastenal Co. | 0.31% | 153,601 | $7.1M | Reduce -0.1% |
| JNJ Johnson & Johnson | 0.30% | 28,545 | $7.0M | Add +1.7% |
| VEU Vanguard Ftse All-World Ex-U | 0.30% | 91,941 | $6.9M | Add +0.5% |
| GLD SPDR Gold Shares | 0.29% | 15,709 | $6.8M | Add +1.5% |
| SPGI S&P Global Inc. | 0.27% | 14,861 | $6.3M | Add +13.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.26% | 13,821 | $6.0M | Add +120.9% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.25% | 128,331 | $5.9M | Reduce -9.5% |
| EW Edwards Lifesciences Corp. | 0.25% | 72,225 | $5.8M | Add +5.1% |
| NIC Nicolet Bankshares Inc. | 0.25% | 38,270 | $5.7M | Reduce -1.3% |
| ZS Zscaler Inc. | 0.24% | 38,874 | $5.5M | Add +6.3% |
| CDNS Cadence Design SYS Inc. | 0.23% | 19,133 | $5.3M | Add +6.3% |
| SPEM State Street SP PTF Em ETF | 0.23% | 110,941 | $5.2M | Add +76.0% |
| XLE SS Energy Select Sector | 0.21% | 80,641 | $4.9M | Reduce -0.5% |
Portfolio Sells Q4 2025 → Q1 2026
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -18.8% | 1.97% | −0.40 |
| ACIW Aci Worldwide Inc. | Reduce -5.9% | 1.05% | −0.16 |
| GOOG Alphabet Inc. Class C | Reduce -3.7% | 2.57% | −0.15 |
| HOLX Hologic Inc. | Reduce -34.5% | 0.34% | −0.13 |
| RGEN Repligen Corp. | Reduce -1.1% | 0.43% | −0.13 |
| VGT Vanguard Info Tech ETF | Reduce -79.0% | 0.03% | −0.13 |
| TMO Thermo Fisher Scientific Inc. | Reduce -0.0% | 1.32% | −0.13 |
| AVGO Broadcom Inc. | Reduce -2.7% | 1.42% | −0.10 |
| TROW T Rowe Price Group Inc. | Reduce -15.1% | 0.38% | −0.09 |
| SYY Sysco Corp. | Reduce -38.1% | 0.14% | −0.08 |
| PAYC Paycom Software Inc. | Reduce -0.2% | 0.33% | −0.07 |
| LLY Eli Lilly & Co. | Reduce -4.9% | 0.46% | −0.07 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -0.9% | 0.51% | −0.07 |
| ADYEY Adyen NV-Unspon ADR | Reduce -22.5% | 0.06% | −0.06 |
| AMG Affiliated Managers Group | Reduce -9.1% | 0.84% | −0.06 |
| AVTR Avantor Inc. | Reduce -24.3% | 0.06% | −0.05 |
| JTEK JPMorgan US Tech Leaders | Sold out | 0.00% | −0.05 |
| NKE Nike Inc. Class B | Reduce -21.2% | 0.11% | −0.05 |
| AAPL Apple Inc. | Reduce -1.5% | 3.84% | −0.04 |
| APH Amphenol Corp. Class A | Reduce -3.9% | 1.26% | −0.04 |
| FA First Advantage Corp. | Reduce -18.6% | 0.11% | −0.04 |
| QCOM Qualcomm Inc. | Reduce -4.5% | 0.13% | −0.04 |
| ORCL Oracle Corp. | Reduce -4.9% | 0.13% | −0.04 |
| META Meta Platforms Inc. Class A | Reduce -1.2% | 0.39% | −0.03 |
| GOOGL Alphabet Inc. Class A | Reduce -2.0% | 0.88% | −0.03 |
| NAVI Navient Corp. | Reduce -49.5% | 0.01% | −0.03 |
| ROK Rockwell Automation Inc. | Reduce -2.8% | 0.76% | −0.03 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -16.0% | 0.33% | −0.02 |
| LBNDX Lord Abbett BND Debentur-A | Sold out | 0.00% | −0.02 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Sold out | 0.00% | −0.02 |
| PLTR Palantir Technologies Inc. Class A | Reduce -6.0% | 0.07% | −0.01 |
| CTSH Cognizant Tech Solutions-A | Reduce -4.6% | 0.04% | −0.01 |
| TTD Trade Desk Inc./the Class A | Sold out | 0.00% | −0.01 |
| TOST Toast Inc. Class A | Sold out | 0.00% | −0.01 |
| AGM Federal Agric MTG Corp. Class C | Sold out | 0.00% | −0.01 |
| PRGFX T Rowe PR Growth Stock-Inv | Sold out | 0.00% | −0.01 |
| TWLO Twilio Inc. Class A | Sold out | 0.00% | −0.01 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.01 |
| CCI Crown Castle Inc. | Sold out | 0.00% | −0.01 |
| VWILX Vanguard Intl Growth-Adm | Sold out | 0.00% | −0.01 |
| ETHE Grayscale Ethereum Staking E | Sold out | 0.00% | −0.01 |
| TEL Te Connectivity PLC | Sold out | 0.00% | −0.01 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Sold out | 0.00% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -4.9% | 0.05% | −0.01 |
| ACN Accenture PLC Class A | Reduce -2.2% | 0.02% | −0.01 |
| OLED Universal Display Corp. | Reduce -1.7% | 0.02% | −0.00 |
| FDX FedEx Corp. | Reduce -26.5% | 0.15% | −0.00 |
| Total Market Equity Index Pool | Reduce -14.0% | 0.03% | −0.00 |
| GIS General Mills Inc. | Reduce -11.2% | 0.01% | −0.00 |
| BAC Bank of America Corp. | Reduce -5.3% | 0.02% | −0.00 |
Portfolio Buys Q4 2025 → Q1 2026
| RSP Invesco S&P 500 Equal Weight | New | 0.39% | +0.39 |
| NOW ServiceNow Inc. | Add +204.1% | 0.60% | +0.33 |
| VFIAX Vanguard 500 Index-Adm | Add +35.0% | 0.55% | +0.15 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +120.9% | 0.26% | +0.14 |
| MBWM Mercantile Bank Corp. | Add +2.3% | 0.84% | +0.11 |
| SPEM State Street SP PTF Em ETF | Add +76.0% | 0.23% | +0.11 |
| VTI VG Morningstar TS MKT ETF-US | Add +1.3% | 2.59% | +0.10 |
| SCHF Schwab Intl Equity ETF | Add +1.4% | 0.83% | +0.09 |
| BALL Ball Corp. | Add +1.7% | 0.49% | +0.09 |
| SCHB Schwab US Broad Market ETF | Add +0.2% | 2.92% | +0.09 |
| ECL Ecolab Inc. | Add +1.1% | 0.93% | +0.09 |
| LYV Live Nation Entertainment Inc. | Add +0.2% | 0.57% | +0.08 |
| XOM Exxon Mobil Corp. | Add +2.1% | 0.20% | +0.07 |
| JNJ Johnson & Johnson | Add +1.7% | 0.30% | +0.07 |
| CVX Chevron Corp. | Add +5.9% | 0.18% | +0.06 |
| SCHA Schwab US Small-Cap ETF | Add +1.9% | 0.58% | +0.06 |
| PEP Pepsico Inc. | Add +1.0% | 0.39% | +0.06 |
| ABALX American Balanced Fund-A | New | 0.06% | +0.06 |
| TW Tradeweb Markets Inc. Class A | Add +24.4% | 0.17% | +0.05 |
| VTMSX Vanguard Tax-MGD SM Cap-Adm | New | 0.05% | +0.05 |
| SCHM Schwab US Mid Cap ETF | Add +0.6% | 0.49% | +0.05 |
| VWO Vanguard Ftse Emerging Marke | Add +8.8% | 0.33% | +0.05 |
| ILMN Illumina Inc. | Add +3.9% | 1.02% | +0.05 |
| GLD SPDR Gold Shares | Add +1.5% | 0.29% | +0.05 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +1.2% | 0.49% | +0.04 |
| PM Philip Morris International | Add +0.2% | 0.41% | +0.04 |
| PB Prosperity Bancshares Inc. | Add +1.7% | 0.68% | +0.04 |
| VXUS Vanguard Total Intl Stock | Add +74.7% | 0.08% | +0.04 |
| VTCLX Vanguard Tax MGD Cap Ap-Adm | Add +115.3% | 0.07% | +0.04 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.04% | +0.04 |
| PBH Prestige Consumer Healthcare | Add +3.9% | 0.54% | +0.04 |
| VHCIX Vanguard Health Care Idx-Adm | New | 0.04% | +0.04 |
| RACE Ferrari NV | New | 0.04% | +0.04 |
| FDVV Fidelity High Dividend ETF | Add +167.2% | 0.05% | +0.04 |
| VITAX Vanguard Inf Tech Idx-Adm | New | 0.03% | +0.03 |
| SCHX Schwab US Large-Cap ETF | Add +3.6% | 0.54% | +0.03 |
| VOO Vanguard S&P 500 ETF | Add +6.0% | 0.39% | +0.03 |
| PEO Adams Natural Resources Fund | Add +0.7% | 0.11% | +0.03 |
| VEU Vanguard Ftse All-World Ex-U | Add +0.5% | 0.30% | +0.03 |
| AVUV Avantis US Small Cap Value | Add +55.1% | 0.06% | +0.03 |
| IEMG iShares Core MSCI Emerging | Add +2.8% | 0.20% | +0.03 |
| FDGRX Fidelity Growth Company-RTL | Add +148.7% | 0.04% | +0.02 |
| AMGN Amgen Inc. | Add +0.3% | 0.16% | +0.02 |
| VEA Vanguard Ftse Developed ETF | Add +12.0% | 0.11% | +0.02 |
| ANCFX Amer FND Fndmntl Invst-A | Add +129.9% | 0.03% | +0.02 |
| VHCAX Vanguard Capital Opport-Adm | New | 0.02% | +0.02 |
| MO Altria Group Inc. | Add +0.0% | 0.10% | +0.02 |
| CAT Caterpillar Inc. | Add +1.4% | 0.07% | +0.02 |
| SCHV Schwab US Large-Cap Value | Add +2.0% | 0.17% | +0.02 |
| WMT Walmart Inc. | Add +7.2% | 0.09% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 372 | $2.5B | AAPL, SCHB, GOOG, VTI, MSFT |
| Q1 2026 | 356 | $2.3B | AAPL, SCHB, VTI, GOOG, MSFT |
| Q4 2025 | 352 | $2.5B | AAPL, MSFT, SCHB, GOOG, VTI |
| Q3 2025 | 351 | $2.5B | AAPL, MSFT, SCHB, VTI, SPYM |
| Q2 2025 | 344 | $2.4B | MSFT, AAPL, SCHB, VTI, SPYM |
| Q1 2025 | 326 | $2.2B | AAPL, FISV, SCHB, MSFT, V |
| Q4 2024 | 325 | $2.3B | AAPL, SCHB, MSFT, FISV, VTI |
| Q3 2024 | 328 | $2.2B | AAPL, MSFT, SCHB, FISV, VTI |
| Q2 2024 | 318 | $2.1B | MSFT, AAPL, SCHB, ADBE, VTI |
| Q1 2024 | 323 | $2.1B | MSFT, SCHB, AAPL, FISV, VTI |