North Star Asset Management Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 10, 2025), North Star Asset Management Inc. reported 351 stock positions worth $2.5 billion. Its top holding was Apple (AAPL) at 3.7% of the portfolio, followed by Microsoft (MSFT, 3.3%) and Schwab US Broad Market ETF (SCHB, 2.8%). Compared with Q2 2025, it opened 20 new positions, sold out of 13, added to 105 and reduced 139. The biggest buy was ServiceNow (NOW, shares +3013%) and the biggest sale Intuit (INTU, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- NEENAH, WI
- CIK
- 0001056559
- Portfolio Value
- $2.5B (Q3 2025)
- SEC Filing
- 0001056559-25-000005 ↗ filed Nov 10, 2025
Holdings Value
Holdings 351 stocks · $2.5B
| AAPL Apple Inc. | 3.74% | 361,995 | $92.2M | Reduce -3.3% |
| MSFT Microsoft Corp. | 3.30% | 157,141 | $81.4M | Reduce -1.2% |
| SCHB Schwab US Broad Market ETF | 2.80% | 2,687,620 | $69.1M | Add +0.9% |
| VTI VG Morningstar TS MKT ETF-US | 2.42% | 181,865 | $59.7M | Reduce -0.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 2.40% | 754,797 | $59.1M | Add +0.5% |
| GOOG Alphabet Inc. Class C | 2.22% | 225,038 | $54.8M | Reduce -3.2% |
| SSNC Ss&c Technologies Holdings | 2.18% | 605,615 | $53.8M | Reduce -0.9% |
| V Visa Inc. Class A | 1.99% | 143,805 | $49.1M | Reduce -0.8% |
| AMZN Amazon.com Inc. | 1.99% | 223,355 | $49.0M | Add +0.9% |
| SCHW Schwab (charles) Corp. | 1.91% | 492,375 | $47.0M | Reduce -1.7% |
| ABT Abbott Laboratories | 1.65% | 304,512 | $40.8M | Reduce -0.2% |
| FISV Fiserv Inc. | 1.55% | 296,639 | $38.2M | Add +0.6% |
| ABBV Abbvie Inc. | 1.52% | 161,916 | $37.5M | Reduce -0.3% |
| AVGO Broadcom Inc. | 1.52% | 113,265 | $37.4M | Reduce -5.1% |
| SYK Stryker Corp. | 1.49% | 99,492 | $36.8M | Reduce -0.3% |
| NVDA Nvidia Corp. | 1.47% | 193,968 | $36.2M | Reduce -3.9% |
| VEEV Veeva Systems Inc. Class A | 1.43% | 118,273 | $35.2M | Reduce -0.3% |
| ACIW Aci Worldwide Inc. | 1.38% | 644,469 | $34.0M | Reduce -2.3% |
| INTU Intuit Inc. | 1.37% | 49,303 | $33.7M | Reduce -0.4% |
| ASML ASML Holding NV-NY Reg SHS | 1.37% | 34,778 | $33.7M | Add +0.4% |
| AME Ametek Inc. | 1.36% | 178,106 | $33.5M | Reduce -0.0% |
| ADBE Adobe Inc. | 1.34% | 93,300 | $32.9M | Reduce -0.3% |
| PFG Principal Financial Group | 1.33% | 395,121 | $32.8M | Reduce -1.7% |
| SNPS Synopsys Inc. | 1.30% | 65,112 | $32.1M | Add +6.0% |
| APH Amphenol Corp. Class A | 1.29% | 257,502 | $31.9M | Reduce -2.9% |
| PTC PTC Inc. | 1.28% | 155,938 | $31.7M | Reduce -0.3% |
| TMO Thermo Fisher Scientific Inc. | 1.22% | 62,054 | $30.1M | Add +2.5% |
| EFX Equifax Inc. | 1.19% | 114,820 | $29.5M | Add +1.2% |
| ADI Analog Devices Inc. | 1.13% | 113,651 | $27.9M | Reduce -0.2% |
| EVTC Evertec Inc. | 1.10% | 805,116 | $27.2M | Reduce -1.0% |
| MENASHA CORP | 1.10% | 2,181 | $27.2M | No change |
| GPN Global Payments Inc. | 1.07% | 318,378 | $26.5M | Add +1.8% |
| SWTSX Schwab Tot STK MRKT Indx | 1.07% | 1,629,405 | $26.4M | Add +596.6% |
| MA Mastercard Inc. Class A | 1.01% | 43,708 | $24.9M | Add +1.1% |
| JPM JPMorgan Chase & Co. | 1.00% | 78,286 | $24.7M | Add +1.5% |
| DHR Danaher Corp. | 0.96% | 119,753 | $23.7M | Add +1.9% |
| AES AES Corp. | 0.95% | 1,775,844 | $23.4M | Add +2.6% |
| LOW Lowe's Cos Inc. | 0.88% | 86,509 | $21.7M | Reduce -3.8% |
| ECL Ecolab Inc. | 0.88% | 79,187 | $21.7M | Reduce -0.8% |
| AMG Affiliated Managers Group | 0.83% | 85,334 | $20.3M | Reduce -16.4% |
| WH Wyndham Hotels & Resorts Inc. | 0.76% | 235,806 | $18.8M | Reduce -0.4% |
| COST Costco Wholesale Corp. | 0.72% | 19,252 | $17.8M | Reduce -2.0% |
| ROK Rockwell Automation Inc. | 0.72% | 50,783 | $17.8M | Reduce -3.0% |
| GOOGL Alphabet Inc. Class A | 0.72% | 72,840 | $17.7M | Reduce -3.5% |
| HOLX Hologic Inc. | 0.71% | 258,979 | $17.5M | Reduce -0.8% |
| SCHF Schwab Intl Equity ETF | 0.69% | 733,210 | $17.1M | Reduce -0.5% |
| ITW Illinois Tool Works | 0.66% | 62,623 | $16.3M | Reduce -0.8% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.66% | 157,509 | $16.2M | Reduce -5.5% |
| MBWM Mercantile Bank Corp. | 0.65% | 355,340 | $16.0M | Reduce -0.3% |
| ROP Roper Technologies Inc. | 0.64% | 31,855 | $15.9M | Add +7.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.64% | 137,757 | $15.8M | Add +1.0% |
| RPM RPM International Inc. | 0.64% | 133,715 | $15.8M | Reduce -1.7% |
| PYPL PayPal Holdings Inc. | 0.62% | 228,701 | $15.3M | Reduce -0.2% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.62% | 265,978 | $15.2M | Add +0.6% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.61% | 30,772 | $15.1M | Add +0.2% |
| AMD Advanced Micro Devices | 0.61% | 92,267 | $14.9M | Reduce -2.3% |
| PB Prosperity Bancshares Inc. | 0.60% | 223,943 | $14.9M | Add +0.6% |
| TYL Tyler Technologies Inc. | 0.57% | 26,969 | $14.1M | Reduce -0.4% |
| ILMN Illumina Inc. | 0.56% | 145,477 | $13.8M | Add +11.2% |
| KMB Kimberly-Clark Corp. | 0.54% | 107,246 | $13.3M | Reduce -2.0% |
| LYV Live Nation Entertainment Inc. | 0.54% | 81,366 | $13.3M | Reduce -1.8% |
| FIS Fidelity National Info Serv | 0.52% | 194,270 | $12.8M | Reduce -5.5% |
| CRM Salesforce Inc. | 0.51% | 53,489 | $12.7M | Add +10.6% |
| SCHA Schwab US Small-Cap ETF | 0.51% | 450,016 | $12.6M | Add +0.5% |
| SCHX Schwab US Large-Cap ETF | 0.50% | 472,254 | $12.4M | Reduce -3.1% |
| DDOG Datadog Inc. Class A | 0.50% | 87,148 | $12.4M | Add +2.2% |
| PBH Prestige Consumer Healthcare | 0.49% | 192,990 | $12.0M | Reduce -1.0% |
| META Meta Platforms Inc. Class A | 0.47% | 15,921 | $11.7M | Reduce -0.7% |
| RGEN Repligen Corp. | 0.46% | 85,439 | $11.4M | Reduce -2.5% |
| SYY Sysco Corp. | 0.46% | 136,608 | $11.2M | Reduce -1.6% |
| ZS Zscaler Inc. | 0.44% | 36,580 | $11.0M | Reduce -1.4% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.44% | 323,345 | $10.8M | Add +0.5% |
| SCHM Schwab US Mid Cap ETF | 0.44% | 362,557 | $10.7M | Reduce -0.1% |
| PAYC Paycom Software Inc. | 0.43% | 50,759 | $10.6M | Add +0.4% |
| UNH Unitedhealth Group Inc. | 0.43% | 30,465 | $10.5M | Add +8.0% |
| ISRG Intuitive Surgical Inc. | 0.42% | 23,224 | $10.4M | Add +3.8% |
| LLY Eli Lilly & Co. | 0.42% | 13,508 | $10.3M | Reduce -13.4% |
| BALL Ball Corp. | 0.39% | 189,333 | $9.5M | Add +1.6% |
| PEP Pepsico Inc. | 0.38% | 66,677 | $9.4M | Reduce -2.9% |
| PM Philip Morris International | 0.37% | 56,878 | $9.2M | Reduce -1.6% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.35% | 188,392 | $8.7M | Add +0.4% |
| VOO Vanguard S&P 500 ETF | 0.35% | 14,161 | $8.7M | Add +2.1% |
| ABNB Airbnb Inc. Class A | 0.34% | 69,270 | $8.4M | Add +5.4% |
| VFIAX Vanguard 500 Index-Adm | 0.34% | 13,394 | $8.3M | Reduce -0.4% |
| UNP Union Pacific Corp. | 0.31% | 32,738 | $7.7M | Reduce -5.6% |
| AKAM Akamai Technologies Inc. | 0.31% | 99,607 | $7.5M | Reduce -2.8% |
| FAST Fastenal Co. | 0.31% | 153,716 | $7.5M | No change |
| VWO Vanguard Ftse Emerging Marke | 0.28% | 129,168 | $7.0M | Reduce -0.8% |
| VEU Vanguard Ftse All-World Ex-U | 0.27% | 91,549 | $6.5M | Reduce -0.1% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.25% | 145,378 | $6.2M | Add +3.9% |
| ORCL Oracle Corp. | 0.25% | 21,963 | $6.2M | Add +0.7% |
| CALX Calix Inc. | 0.24% | 96,001 | $5.9M | Reduce -0.5% |
| NKE Nike Inc. Class B | 0.24% | 83,248 | $5.8M | Reduce -4.0% |
| CDNS Cadence Design SYS Inc. | 0.23% | 16,149 | $5.7M | Add +29.6% |
| NOW ServiceNow Inc. | 0.23% | 6,101 | $5.6M | Add +3012.8% |
| GLD SPDR Gold Shares | 0.22% | 15,536 | $5.5M | Add +0.0% |
| NIC Nicolet Bankshares Inc. | 0.21% | 39,232 | $5.3M | Reduce -14.4% |
| JNJ Johnson & Johnson | 0.21% | 27,672 | $5.1M | Add +0.2% |
| VERX Vertex Inc. Class A | 0.20% | 195,015 | $4.8M | Add +47.8% |
| EW Edwards Lifesciences Corp. | 0.19% | 59,781 | $4.6M | Add +6.9% |
Portfolio Sells Q2 2025 → Q3 2025
| INTU Intuit Inc. | Reduce -0.4% | 1.37% | −0.28 |
| ADBE Adobe Inc. | Reduce -0.3% | 1.34% | −0.20 |
| FIS Fidelity National Info Serv | Reduce -5.5% | 0.52% | −0.19 |
| V Visa Inc. Class A | Reduce -0.8% | 1.99% | −0.19 |
| SYK Stryker Corp. | Reduce -0.3% | 1.49% | −0.18 |
| PBH Prestige Consumer Healthcare | Reduce -1.0% | 0.49% | −0.17 |
| EVTC Evertec Inc. | Reduce -1.0% | 1.10% | −0.14 |
| TYL Tyler Technologies Inc. | Reduce -0.4% | 0.57% | −0.11 |
| ABT Abbott Laboratories | Reduce -0.2% | 1.65% | −0.10 |
| COST Costco Wholesale Corp. | Reduce -2.0% | 0.72% | −0.10 |
| PYPL PayPal Holdings Inc. | Reduce -0.2% | 0.62% | −0.10 |
| LLY Eli Lilly & Co. | Reduce -13.4% | 0.42% | −0.10 |
| ANSS Ansys Inc. | Sold out | 0.00% | −0.09 |
| ADYEY Adyen NV-Unspon ADR | Reduce -24.6% | 0.14% | −0.08 |
| QUAL iShares MSCI USA Quality Fac | Sold out | 0.00% | −0.08 |
| PM Philip Morris International | Reduce -1.6% | 0.37% | −0.07 |
| FDX FedEx Corp. | Reduce -28.3% | 0.14% | −0.06 |
| KMB Kimberly-Clark Corp. | Reduce -2.0% | 0.54% | −0.06 |
| XLK SS Technology Select Sector | Reduce -73.7% | 0.02% | −0.05 |
| MBWM Mercantile Bank Corp. | Reduce -0.3% | 0.65% | −0.05 |
| WH Wyndham Hotels & Resorts Inc. | Reduce -0.4% | 0.76% | −0.05 |
| ZS Zscaler Inc. | Reduce -1.4% | 0.44% | −0.05 |
| MSFT Microsoft Corp. | Reduce -1.2% | 3.30% | −0.04 |
| AKAM Akamai Technologies Inc. | Reduce -2.8% | 0.31% | −0.04 |
| VYM Vanguard High DVD Yield ETF | Reduce -36.7% | 0.07% | −0.04 |
| ECL Ecolab Inc. | Reduce -0.8% | 0.88% | −0.03 |
| META Meta Platforms Inc. Class A | Reduce -0.7% | 0.47% | −0.03 |
| AVTR Avantor Inc. | Reduce -5.3% | 0.14% | −0.03 |
| SCHW Schwab (charles) Corp. | Reduce -1.7% | 1.91% | −0.03 |
| NIC Nicolet Bankshares Inc. | Reduce -14.4% | 0.21% | −0.03 |
| NKE Nike Inc. Class B | Reduce -4.0% | 0.24% | −0.03 |
| CHD Church & Dwight Co. Inc. | Reduce -10.1% | 0.09% | −0.02 |
| TROW T Rowe Price Group Inc. | Reduce -5.5% | 0.66% | −0.02 |
| AMG Affiliated Managers Group | Reduce -16.4% | 0.83% | −0.02 |
| UNP Union Pacific Corp. | Reduce -5.6% | 0.31% | −0.02 |
| OSK Oshkosh Corp. | Reduce -39.2% | 0.04% | −0.02 |
| PFG Principal Financial Group | Reduce -1.7% | 1.33% | −0.02 |
| HES Hess Corp. | Sold out | 0.00% | −0.02 |
| IBM Intl Business Machines Corp. | Reduce -12.4% | 0.07% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -8.5% | 0.14% | −0.02 |
| WAT Waters Corp. | Reduce -5.5% | 0.06% | −0.02 |
| ROK Rockwell Automation Inc. | Reduce -3.0% | 0.72% | −0.02 |
| VEEV Veeva Systems Inc. Class A | Reduce -0.3% | 1.43% | −0.02 |
| UPS United Parcel Service Class B | Reduce -26.7% | 0.02% | −0.01 |
| NAVI Navient Corp. | Reduce -13.2% | 0.05% | −0.01 |
| ADI Analog Devices Inc. | Reduce -0.2% | 1.13% | −0.01 |
| MASI Masimo Corp. | Sold out | 0.00% | −0.01 |
| VWENX Vanguard Wellington-Adm | Reduce -18.9% | 0.05% | −0.01 |
| CTSH Cognizant Tech Solutions-A | Reduce -2.2% | 0.05% | −0.01 |
| HOLX Hologic Inc. | Reduce -0.8% | 0.71% | −0.01 |
Portfolio Buys Q2 2025 → Q3 2025
| NOW ServiceNow Inc. | Add +3012.8% | 0.23% | +0.22 |
| ASML ASML Holding NV-NY Reg SHS | Add +0.4% | 1.37% | +0.19 |
| TMO Thermo Fisher Scientific Inc. | Add +2.5% | 1.22% | +0.18 |
| AES AES Corp. | Add +2.6% | 0.95% | +0.18 |
| SPGI S&P Global Inc. | New | 0.15% | +0.15 |
| SCHB Schwab US Broad Market ETF | Add +0.9% | 2.80% | +0.12 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +0.5% | 2.40% | +0.09 |
| VGT Vanguard Info Tech ETF | Add +234.5% | 0.12% | +0.08 |
| VIG Vanguard Dividend Apprec ETF | Add +191.5% | 0.11% | +0.07 |
| CDNS Cadence Design SYS Inc. | Add +29.6% | 0.23% | +0.07 |
| JPM JPMorgan Chase & Co. | Add +1.5% | 1.00% | +0.06 |
| UNH Unitedhealth Group Inc. | Add +8.0% | 0.43% | +0.05 |
| ORCL Oracle Corp. | Add +0.7% | 0.25% | +0.05 |
| VXUS Vanguard Total Intl Stock | Add +323.9% | 0.04% | +0.03 |
| SWTSX Schwab Tot STK MRKT Indx | Add +596.6% | 1.07% | +0.03 |
| TSLA Tesla Inc. | Add +73.2% | 0.06% | +0.03 |
| ILMN Illumina Inc. | Add +11.2% | 0.56% | +0.03 |
| AVUV Avantis US Small Cap Value | Add +350.7% | 0.04% | +0.03 |
| BRK.A Berkshire Hathaway Inc. Class A | Add +100.0% | 0.06% | +0.03 |
| SCHA Schwab US Small-Cap ETF | Add +0.5% | 0.51% | +0.03 |
| JNJ Johnson & Johnson | Add +0.2% | 0.21% | +0.03 |
| AMCR Amcor PLC | Add +67.9% | 0.09% | +0.03 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +0.5% | 0.44% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Add +16.5% | 0.08% | +0.03 |
| CVX Chevron Corp. | Add +23.5% | 0.12% | +0.03 |
| GLD SPDR Gold Shares | Add +0.0% | 0.22% | +0.02 |
| FA First Advantage Corp. | Add +43.1% | 0.10% | +0.02 |
| DDOG Datadog Inc. Class A | Add +2.2% | 0.50% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +2.1% | 0.35% | +0.02 |
| BILL Bill Holdings Inc. | New | 0.02% | +0.02 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +0.4% | 0.35% | +0.02 |
| GPN Global Payments Inc. | Add +1.8% | 1.07% | +0.01 |
| IWF iShares Russell 1000 Growth | New | 0.01% | +0.01 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +3.9% | 0.25% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Add +16.1% | 0.08% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.01% | +0.01 |
| XEL Xcel Energy Inc. | New | 0.01% | +0.01 |
| MDY State Street SPDR S&P Midcap | Add +52.0% | 0.03% | +0.01 |
| LRCX Lam Research Corp. | New | 0.01% | +0.01 |
| LNT Alliant Energy Corp. | New | 0.01% | +0.01 |
| ETH Grayscale Ethereum Staking M | New | 0.01% | +0.01 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +0.6% | 0.62% | +0.01 |
| ALL Allstate Corp. | New | 0.01% | +0.01 |
| AMAGX Amana Growth Fund-Inv | New | 0.01% | +0.01 |
| SPYG SS SPDR P S&P 500 Growth ETF | New | 0.01% | +0.01 |
| DODFX Dodge & Cox Intl STCK-I | New | 0.01% | +0.01 |
| FSPTX Select Technology Portfolio | New | 0.01% | +0.01 |
| GNRC Generac Holdings Inc. | New | 0.01% | +0.01 |
| EFV iShares MSCI Eafe Value ETF | New | 0.01% | +0.01 |
| GD General Dynamics Corp. | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 372 | $2.5B | AAPL, SCHB, GOOG, VTI, MSFT |
| Q1 2026 | 356 | $2.3B | AAPL, SCHB, VTI, GOOG, MSFT |
| Q4 2025 | 352 | $2.5B | AAPL, MSFT, SCHB, GOOG, VTI |
| Q3 2025 | 351 | $2.5B | AAPL, MSFT, SCHB, VTI, SPYM |
| Q2 2025 | 344 | $2.4B | MSFT, AAPL, SCHB, VTI, SPYM |
| Q1 2025 | 326 | $2.2B | AAPL, FISV, SCHB, MSFT, V |
| Q4 2024 | 325 | $2.3B | AAPL, SCHB, MSFT, FISV, VTI |
| Q3 2024 | 328 | $2.2B | AAPL, MSFT, SCHB, FISV, VTI |
| Q2 2024 | 318 | $2.1B | MSFT, AAPL, SCHB, ADBE, VTI |
| Q1 2024 | 323 | $2.1B | MSFT, SCHB, AAPL, FISV, VTI |