North Star Asset Management Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 12, 2025), North Star Asset Management Inc. reported 344 stock positions worth $2.4 billion. Its top holding was Microsoft (MSFT) at 3.3% of the portfolio, followed by Apple (AAPL, 3.2%) and Schwab US Broad Market ETF (SCHB, 2.7%). Compared with Q1 2025, it opened 28 new positions, sold out of 10, added to 132 and reduced 109. The biggest buy was Microsoft (MSFT, shares +2%) and the biggest sale Aci Worldwide (ACIW, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- NEENAH, WI
- CIK
- 0001056559
- Portfolio Value
- $2.4B (Q2 2025)
- SEC Filing
- 0001056559-25-000003 ↗ filed Aug 12, 2025
Holdings Value
Holdings 344 stocks · $2.4B
| MSFT Microsoft Corp. | 3.35% | 159,096 | $79.1M | Add +1.8% |
| AAPL Apple Inc. | 3.25% | 374,479 | $76.8M | Add +3.4% |
| SCHB Schwab US Broad Market ETF | 2.69% | 2,664,456 | $63.5M | Reduce -8.4% |
| VTI VG Morningstar TS MKT ETF-US | 2.35% | 183,063 | $55.6M | Add +3.9% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 2.31% | 751,255 | $54.6M | Reduce -0.3% |
| V Visa Inc. Class A | 2.18% | 145,033 | $51.5M | Reduce -0.8% |
| FISV Fiserv Inc. | 2.15% | 294,774 | $50.8M | Add +1.3% |
| SSNC Ss&c Technologies Holdings | 2.14% | 611,438 | $50.6M | Add +1.0% |
| AMZN Amazon.com Inc. | 2.05% | 221,377 | $48.6M | Add +2.8% |
| SCHW Schwab (charles) Corp. | 1.93% | 500,753 | $45.7M | Reduce -0.4% |
| ABT Abbott Laboratories | 1.75% | 305,105 | $41.5M | Reduce -1.1% |
| GOOG Alphabet Inc. Class C | 1.74% | 232,497 | $41.2M | Reduce -0.9% |
| SYK Stryker Corp. | 1.67% | 99,769 | $39.5M | Add +0.2% |
| INTU Intuit Inc. | 1.65% | 49,503 | $39.0M | Reduce -1.8% |
| ADBE Adobe Inc. | 1.53% | 93,560 | $36.2M | Add +2.8% |
| VEEV Veeva Systems Inc. Class A | 1.44% | 118,614 | $34.2M | Add +0.9% |
| AVGO Broadcom Inc. | 1.39% | 119,394 | $32.9M | Reduce -0.8% |
| AME Ametek Inc. | 1.36% | 178,117 | $32.2M | Add +0.8% |
| PFG Principal Financial Group | 1.35% | 401,919 | $31.9M | Add +0.5% |
| NVDA Nvidia Corp. | 1.35% | 201,823 | $31.9M | Reduce -2.8% |
| SNPS Synopsys Inc. | 1.33% | 61,423 | $31.5M | Add +1.9% |
| ACIW Aci Worldwide Inc. | 1.28% | 659,856 | $30.3M | Reduce -1.2% |
| ABBV Abbvie Inc. | 1.27% | 162,420 | $30.1M | Add +0.7% |
| EFX Equifax Inc. | 1.24% | 113,489 | $29.4M | Add +0.5% |
| EVTC Evertec Inc. | 1.24% | 813,506 | $29.3M | Reduce -0.3% |
| ASML ASML Holding NV-NY Reg SHS | 1.17% | 34,631 | $27.8M | Add +2.4% |
| MENASHA CORP | 1.15% | 2,181 | $27.2M | No change |
| ADI Analog Devices Inc. | 1.15% | 113,844 | $27.1M | Add +0.7% |
| PTC PTC Inc. | 1.14% | 156,349 | $26.9M | Add +3.8% |
| APH Amphenol Corp. Class A | 1.11% | 265,170 | $26.2M | Reduce -0.4% |
| GPN Global Payments Inc. | 1.06% | 312,611 | $25.0M | Add +7.4% |
| TMO Thermo Fisher Scientific Inc. | 1.04% | 60,563 | $24.6M | Add +6.7% |
| SWTSX Schwab Tot STK MRKT Indx | 1.04% | 233,923 | $24.5M | Reduce -1.8% |
| MA Mastercard Inc. Class A | 1.03% | 43,234 | $24.3M | Add +1.5% |
| DHR Danaher Corp. | 0.98% | 117,564 | $23.2M | Add +3.7% |
| JPM JPMorgan Chase & Co. | 0.95% | 77,143 | $22.4M | Add +1.9% |
| ECL Ecolab Inc. | 0.91% | 79,837 | $21.5M | Add +0.4% |
| AMG Affiliated Managers Group | 0.85% | 102,081 | $20.1M | Reduce -0.1% |
| LOW Lowe's Cos Inc. | 0.84% | 89,924 | $20.0M | Reduce -3.8% |
| COST Costco Wholesale Corp. | 0.82% | 19,644 | $19.4M | Reduce -4.6% |
| WH Wyndham Hotels & Resorts Inc. | 0.81% | 236,761 | $19.2M | Reduce -0.2% |
| AES AES Corp. | 0.77% | 1,731,382 | $18.2M | Add +8.0% |
| ROK Rockwell Automation Inc. | 0.74% | 52,369 | $17.4M | Reduce -1.2% |
| PYPL PayPal Holdings Inc. | 0.72% | 229,145 | $17.0M | Add +1.9% |
| HOLX Hologic Inc. | 0.72% | 261,029 | $17.0M | Add +2.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.72% | 136,412 | $16.9M | Add +4.7% |
| ROP Roper Technologies Inc. | 0.71% | 29,700 | $16.8M | Add +4.1% |
| FIS Fidelity National Info Serv | 0.71% | 205,591 | $16.7M | Reduce -2.4% |
| MBWM Mercantile Bank Corp. | 0.70% | 356,538 | $16.5M | Reduce -0.8% |
| SCHF Schwab Intl Equity ETF | 0.69% | 736,762 | $16.3M | Reduce -3.7% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.68% | 166,641 | $16.1M | Reduce -4.5% |
| TYL Tyler Technologies Inc. | 0.68% | 27,074 | $16.1M | Add +0.9% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.66% | 30,720 | $15.6M | Reduce -2.9% |
| PB Prosperity Bancshares Inc. | 0.66% | 222,543 | $15.6M | Add +0.3% |
| ITW Illinois Tool Works | 0.66% | 63,132 | $15.6M | Add +112.3% |
| PBH Prestige Consumer Healthcare | 0.66% | 194,957 | $15.6M | Reduce -1.6% |
| RPM RPM International Inc. | 0.63% | 135,970 | $14.9M | Reduce -0.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.61% | 264,422 | $14.4M | Reduce -16.5% |
| KMB Kimberly-Clark Corp. | 0.60% | 109,439 | $14.1M | Reduce -1.6% |
| AMD Advanced Micro Devices | 0.57% | 94,478 | $13.4M | Reduce -13.7% |
| GOOGL Alphabet Inc. Class A | 0.56% | 75,488 | $13.3M | Add +2.4% |
| CRM Salesforce Inc. | 0.56% | 48,383 | $13.2M | Add +15.1% |
| LYV Live Nation Entertainment Inc. | 0.53% | 82,883 | $12.5M | Add +3.7% |
| ILMN Illumina Inc. | 0.53% | 130,804 | $12.5M | Add +16.5% |
| LLY Eli Lilly & Co. | 0.51% | 15,606 | $12.2M | Reduce -3.0% |
| ISRG Intuitive Surgical Inc. | 0.51% | 22,379 | $12.2M | Add +2.0% |
| SCHX Schwab US Large-Cap ETF | 0.50% | 487,620 | $11.9M | Reduce -2.0% |
| META Meta Platforms Inc. Class A | 0.50% | 16,033 | $11.8M | Reduce -3.0% |
| PAYC Paycom Software Inc. | 0.49% | 50,559 | $11.7M | Add +1.5% |
| ZS Zscaler Inc. | 0.49% | 37,089 | $11.6M | Reduce -0.8% |
| DDOG Datadog Inc. Class A | 0.48% | 85,286 | $11.5M | Add +15.3% |
| SCHA Schwab US Small-Cap ETF | 0.48% | 447,720 | $11.3M | Reduce -1.9% |
| RGEN Repligen Corp. | 0.46% | 87,602 | $10.9M | Reduce -2.4% |
| PM Philip Morris International | 0.45% | 57,796 | $10.5M | Add +0.0% |
| SYY Sysco Corp. | 0.44% | 138,821 | $10.5M | Reduce -2.5% |
| BALL Ball Corp. | 0.44% | 186,313 | $10.5M | Reduce -3.2% |
| SCHM Schwab US Mid Cap ETF | 0.43% | 363,085 | $10.2M | Reduce -1.1% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.41% | 321,806 | $9.7M | Reduce -2.0% |
| PEP Pepsico Inc. | 0.38% | 68,690 | $9.1M | Add +4.2% |
| UNH Unitedhealth Group Inc. | 0.37% | 28,211 | $8.8M | Add +11.5% |
| ABNB Airbnb Inc. Class A | 0.37% | 65,746 | $8.7M | Add +8.0% |
| AKAM Akamai Technologies Inc. | 0.35% | 102,499 | $8.2M | Reduce -8.6% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.34% | 187,618 | $8.0M | Reduce -8.8% |
| UNP Union Pacific Corp. | 0.34% | 34,693 | $8.0M | Reduce -2.5% |
| VOO Vanguard S&P 500 ETF | 0.33% | 13,864 | $7.9M | Add +0.3% |
| VFIAX Vanguard 500 Index-Adm | 0.33% | 13,449 | $7.7M | Reduce -7.1% |
| FAST Fastenal Co. | 0.27% | 153,716 | $6.5M | No change |
| VWO Vanguard Ftse Emerging Marke | 0.27% | 130,139 | $6.4M | Reduce -1.3% |
| NKE Nike Inc. Class B | 0.26% | 86,739 | $6.2M | Add +6.3% |
| VEU Vanguard Ftse All-World Ex-U | 0.26% | 91,660 | $6.2M | Add +0.3% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.24% | 139,959 | $5.7M | Add +57.3% |
| NIC Nicolet Bankshares Inc. | 0.24% | 45,815 | $5.7M | No change |
| ADYEY Adyen NV-Unspon ADR | 0.22% | 288,964 | $5.3M | Add +4.4% |
| CALX Calix Inc. | 0.22% | 96,526 | $5.1M | Add +1.2% |
| ORCL Oracle Corp. | 0.20% | 21,815 | $4.8M | Add +5.6% |
| FDX FedEx Corp. | 0.20% | 20,941 | $4.8M | Reduce -25.3% |
| GLD SPDR Gold Shares | 0.20% | 15,532 | $4.7M | Reduce -22.9% |
| VERX Vertex Inc. Class A | 0.20% | 131,952 | $4.7M | Add +14.4% |
| EW Edwards Lifesciences Corp. | 0.18% | 55,937 | $4.4M | Add +17.6% |
| JNJ Johnson & Johnson | 0.18% | 27,616 | $4.2M | Add +4.2% |
Portfolio Sells Q1 2025 → Q2 2025
| ACIW Aci Worldwide Inc. | Reduce -1.2% | 1.28% | −0.39 |
| SCHB Schwab US Broad Market ETF | Reduce -8.4% | 2.69% | −0.17 |
| WH Wyndham Hotels & Resorts Inc. | Reduce -0.2% | 0.81% | −0.17 |
| V Visa Inc. Class A | Reduce -0.8% | 2.18% | −0.16 |
| LOW Lowe's Cos Inc. | Reduce -3.8% | 0.84% | −0.15 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -16.5% | 0.61% | −0.13 |
| EVTC Evertec Inc. | Reduce -0.3% | 1.24% | −0.13 |
| KMB Kimberly-Clark Corp. | Reduce -1.6% | 0.60% | −0.12 |
| PBH Prestige Consumer Healthcare | Reduce -1.6% | 0.66% | −0.12 |
| ABT Abbott Laboratories | Reduce -1.1% | 1.75% | −0.11 |
| FDX FedEx Corp. | Reduce -25.3% | 0.20% | −0.11 |
| LLY Eli Lilly & Co. | Reduce -3.0% | 0.51% | −0.09 |
| RPM RPM International Inc. | Reduce -0.6% | 0.63% | −0.09 |
| AKAM Akamai Technologies Inc. | Reduce -8.6% | 0.35% | −0.07 |
| COST Costco Wholesale Corp. | Reduce -4.6% | 0.82% | −0.07 |
| GLD SPDR Gold Shares | Reduce -22.9% | 0.20% | −0.06 |
| RGEN Repligen Corp. | Reduce -2.4% | 0.46% | −0.06 |
| TROW T Rowe Price Group Inc. | Reduce -4.5% | 0.68% | −0.05 |
| CSGP Costar Group Inc. | Reduce -25.5% | 0.12% | −0.05 |
| VZ Verizon Communications Inc. | Reduce -12.0% | 0.16% | −0.05 |
| UNP Union Pacific Corp. | Reduce -2.5% | 0.34% | −0.05 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -8.8% | 0.34% | −0.04 |
| SYY Sysco Corp. | Reduce -2.5% | 0.44% | −0.04 |
| DFS Discover Financial Services | Sold out | 0.00% | −0.04 |
| CHD Church & Dwight Co. Inc. | Reduce -5.4% | 0.12% | −0.04 |
| TSLA Tesla Inc. | Reduce -62.8% | 0.03% | −0.04 |
| VGT Vanguard Info Tech ETF | Reduce -55.8% | 0.03% | −0.03 |
| PEO Adams Natural Resources Fund | Reduce -16.6% | 0.08% | −0.03 |
| AFL Aflac Inc. | Reduce -0.9% | 0.18% | −0.03 |
| VFIAX Vanguard 500 Index-Adm | Reduce -7.1% | 0.33% | −0.02 |
| OSK Oshkosh Corp. | Reduce -28.2% | 0.06% | −0.02 |
| ENPH Enphase Energy Inc. | Reduce -15.6% | 0.02% | −0.02 |
| BALL Ball Corp. | Reduce -3.2% | 0.44% | −0.02 |
| PFE Pfizer Inc. | Reduce -9.1% | 0.06% | −0.01 |
| UPS United Parcel Service Class B | Reduce -14.5% | 0.04% | −0.01 |
| MBWM Mercantile Bank Corp. | Reduce -0.8% | 0.70% | −0.01 |
| PRA Proassurance Corp. | Sold out | 0.00% | −0.01 |
| JPUS JPMorgan Div Ret US Eq ETF | Sold out | 0.00% | −0.01 |
| PAYX Paychex Inc. | Sold out | 0.00% | −0.01 |
| SCHV Schwab US Large-Cap Value | Reduce -3.5% | 0.14% | −0.01 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Sold out | 0.00% | −0.01 |
| LNT Alliant Energy Corp. | Sold out | 0.00% | −0.01 |
| EOG EOG Resources Inc. | Sold out | 0.00% | −0.01 |
| FIS Fidelity National Info Serv | Reduce -2.4% | 0.71% | −0.01 |
| KDP Keurig Dr Pepper Inc. | Sold out | 0.00% | −0.01 |
| SCUS Schwab Ultra-Short Inc. ETF | Sold out | 0.00% | −0.01 |
| AMCR Amcor PLC | Reduce -0.1% | 0.07% | −0.01 |
| SCHA Schwab US Small-Cap ETF | Reduce -1.9% | 0.48% | −0.01 |
| SCHM Schwab US Mid Cap ETF | Reduce -1.1% | 0.43% | −0.01 |
| WY Weyerhaeuser Co. | Reduce -11.5% | 0.02% | −0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| MSFT Microsoft Corp. | Add +1.8% | 3.35% | +0.67 |
| ITW Illinois Tool Works | Add +112.3% | 0.66% | +0.32 |
| VEEV Veeva Systems Inc. Class A | Add +0.9% | 1.44% | +0.20 |
| AMZN Amazon.com Inc. | Add +2.8% | 2.05% | +0.18 |
| CDNS Cadence Design SYS Inc. | New | 0.16% | +0.16 |
| SNPS Synopsys Inc. | Add +1.9% | 1.33% | +0.15 |
| ASML ASML Holding NV-NY Reg SHS | Add +2.4% | 1.17% | +0.15 |
| DDOG Datadog Inc. Class A | Add +15.3% | 0.48% | +0.15 |
| VTI VG Morningstar TS MKT ETF-US | Add +3.9% | 2.35% | +0.14 |
| DIS The Walt Disney Co. | Add +4.7% | 0.72% | +0.13 |
| ILMN Illumina Inc. | Add +16.5% | 0.53% | +0.12 |
| ADI Analog Devices Inc. | Add +0.7% | 1.15% | +0.11 |
| JPM JPMorgan Chase & Co. | Add +1.9% | 0.95% | +0.10 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +57.3% | 0.24% | +0.09 |
| RMD Resmed Inc. | Add +384.4% | 0.11% | +0.09 |
| FA First Advantage Corp. | New | 0.08% | +0.08 |
| PTC PTC Inc. | Add +3.8% | 1.14% | +0.07 |
| ORCL Oracle Corp. | Add +5.6% | 0.20% | +0.07 |
| CALX Calix Inc. | Add +1.2% | 0.22% | +0.06 |
| LYV Live Nation Entertainment Inc. | Add +3.7% | 0.53% | +0.05 |
| PYPL PayPal Holdings Inc. | Add +1.9% | 0.72% | +0.05 |
| COF Capital One Financial Corp. | New | 0.05% | +0.05 |
| CRM Salesforce Inc. | Add +15.1% | 0.56% | +0.04 |
| GOOGL Alphabet Inc. Class A | Add +2.4% | 0.56% | +0.04 |
| ABNB Airbnb Inc. Class A | Add +8.0% | 0.37% | +0.04 |
| EXEL Exelixis Inc. | Add +28.4% | 0.11% | +0.03 |
| ADYEY Adyen NV-Unspon ADR | Add +4.4% | 0.22% | +0.03 |
| EW Edwards Lifesciences Corp. | Add +17.6% | 0.18% | +0.03 |
| PANW Palo Alto Networks Inc. | Add +65.8% | 0.06% | +0.03 |
| PM Philip Morris International | Add +0.0% | 0.45% | +0.03 |
| NKE Nike Inc. Class B | Add +6.3% | 0.26% | +0.02 |
| GEV GE Vernova Inc. | Add +3.9% | 0.05% | +0.02 |
| ISRG Intuitive Surgical Inc. | Add +2.0% | 0.51% | +0.02 |
| PLTR Palantir Technologies Inc. Class A | Add +1.0% | 0.05% | +0.02 |
| TTEK Tetra Tech Inc. | New | 0.02% | +0.02 |
| CSCO Cisco Systems Inc. | Add +9.7% | 0.14% | +0.02 |
| ITOT iShares Core S&P Total U.S. | Add +45.6% | 0.05% | +0.02 |
| REGN Regeneron Pharmaceuticals | New | 0.02% | +0.02 |
| MTG Mgic Investment Corp. | New | 0.02% | +0.02 |
| XLK SS Technology Select Sector | Add +12.0% | 0.07% | +0.02 |
| BLK BlackRock Inc. | Add +112.2% | 0.03% | +0.01 |
| GS Goldman Sachs Group Inc. | Add +0.5% | 0.09% | +0.01 |
| GLAXO SMITHKLINE ADR | New | 0.01% | +0.01 |
| UL Unilever PLC | New | 0.01% | +0.01 |
| AKRO Akero Therapeutics Inc. | New | 0.01% | +0.01 |
| RHHBY Roche Holdings Ltd.-Spons ADR | Add +52.0% | 0.05% | +0.01 |
| VERX Vertex Inc. Class A | Add +14.4% | 0.20% | +0.01 |
| AZN Astrazeneca PLC-Spons ADR | New | 0.01% | +0.01 |
| BROS Dutch Bros Inc. Class A | New | 0.01% | +0.01 |
| IDEV iShares Core MSCI Dev MKTS | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 372 | $2.5B | AAPL, SCHB, GOOG, VTI, MSFT |
| Q1 2026 | 356 | $2.3B | AAPL, SCHB, VTI, GOOG, MSFT |
| Q4 2025 | 352 | $2.5B | AAPL, MSFT, SCHB, GOOG, VTI |
| Q3 2025 | 351 | $2.5B | AAPL, MSFT, SCHB, VTI, SPYM |
| Q2 2025 | 344 | $2.4B | MSFT, AAPL, SCHB, VTI, SPYM |
| Q1 2025 | 326 | $2.2B | AAPL, FISV, SCHB, MSFT, V |
| Q4 2024 | 325 | $2.3B | AAPL, SCHB, MSFT, FISV, VTI |
| Q3 2024 | 328 | $2.2B | AAPL, MSFT, SCHB, FISV, VTI |
| Q2 2024 | 318 | $2.1B | MSFT, AAPL, SCHB, ADBE, VTI |
| Q1 2024 | 323 | $2.1B | MSFT, SCHB, AAPL, FISV, VTI |