Prentice Capital Management, LP

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 14, 2026), Prentice Capital Management, LP reported 14 stock positions worth $52.8 million. Its top holding was Opendoor Technologies (OPEN) at 17.7% of the portfolio, followed by Nextnav (NN, 14.8%) and Jetblue Airways (JBLU, 13.3%). Compared with Q1 2026, it sold out of 6, added to 10 and reduced 4. The biggest buy was Frontier (ULCC, shares +18%) and the biggest sale Snap Class A (SNAP, shares −34%).

Most Recent 13F
Q2 2026
Location
GREENWICH, CT
CIK
0001326150
Portfolio Value
$52.8M (Q2 2026)
SEC Filing
0001104659-26-097213 ↗ filed Aug 14, 2026

Holdings Value

0$20.0M$40.0M$60.0M$80.0M Q1 2024: $42.1M Q1 2024 Q2 2024: $42.5M Q2 2024 Q3 2024: $45.1M Q3 2024 Q4 2024: $58.0M Q4 2024 Q1 2025: $57.2M Q1 2025 Q2 2025: $60.0M Q2 2025 Q3 2025: $65.5M Q3 2025 Q4 2025: $63.4M Q4 2025 Q1 2026: $45.7M Q1 2026 Q2 2026: $52.8M $52.8M Q2 2026

Holdings 14 stocks · $52.8M
OPEN Opendoor Technologies Inc. 17.67% 2,021,246 $9.3M Add +26.1%
NN Nextnav Inc. 14.84% 439,735 $7.8M Add +2.8%
JBLU Jetblue Airways Corp. 13.32% 1,228,767 $7.0M Add +46.8%
SNAP Snap Inc. Class A 11.75% 1,397,907 $6.2M Reduce -34.2%
PTON Peloton Interactive Inc. Class A 10.29% 920,066 $5.4M Add +27.6%
ULCC Frontier Group Holdings Inc. 9.41% 628,567 $5.0M Add +18.3%
FRMI Fermi Inc. 8.01% 462,047 $4.2M Add +64.1%
CWH Camping World Holdings Inc. Class A 5.48% 379,245 $2.9M Add +206.0%
NEXTNAV INC 3.26% 250,000 $1.7M Reduce -0.8%
TBCH Turtle Beach Corp. 2.69% 114,293 $1.4M Add +1.3%
NWL Newell Brands Inc. 1.40% 120,223 $738K Add +5.0%
BMBL Bumble Inc. Class A 1.37% 226,649 $725K Add +1580.4%
GRWG Growgeneration Corp. 0.48% 172,204 $255K Reduce -37.2%
HYFM Hydrofarm Hldgs Group Inc. 0.02% 14,736 $13K Reduce -67.6%
Other holdings (3): bonds, preferreds, convertibles and warrants · $13K (not counted above)
SecurityClassShares / PrincipalValueChange
OPENW Opendoor Technologies Inc.-26 *W EXP 11/20/202 12,970$6KNo change
OPENL Opendoor Technologies Inc.-26 *W EXP 11/20/202 12,970$4KNo change
OPENZ Opendoor Technologies Inc.-26 *W EXP 11/20/202 12,970$3KNo change

Total filed on the 13F, all lines: $52.9M.

Portfolio Sells Q1 2026 → Q2 2026
SNAP Snap Inc. Class A Reduce -34.2% 11.75% −9.65
CALY Callaway Golf Company Sold out 0.00% −4.42
AAL American Airlines Group Inc. Sold out 0.00% −3.29
GPRO Gopro Inc. Class A Sold out 0.00% −3.03
GRPN Groupon Inc. Sold out 0.00% −2.19
COTY Coty Inc. Class A Sold out 0.00% −1.79
OTLY Oatly Group AB Sold out 0.00% −0.48
GRWG Growgeneration Corp. Reduce -37.2% 0.48% −0.18
NEXTNAV INC Reduce -0.8% 3.26% −0.08
HYFM Hydrofarm Hldgs Group Inc. Reduce -67.6% 0.02% −0.08

Portfolio Buys Q1 2026 → Q2 2026
ULCC Frontier Group Holdings Inc. Add +18.3% 9.41% +5.30
JBLU Jetblue Airways Corp. Add +46.8% 13.32% +5.23
FRMI Fermi Inc. Add +64.1% 8.01% +4.41
CWH Camping World Holdings Inc. Class A Add +206.0% 5.48% +3.62
PTON Peloton Interactive Inc. Class A Add +27.6% 10.29% +3.52
BMBL Bumble Inc. Class A Add +1580.4% 1.37% +1.28
OPEN Opendoor Technologies Inc. Add +26.1% 17.67% +1.25
NWL Newell Brands Inc. Add +5.0% 1.40% +0.54
TBCH Turtle Beach Corp. Add +1.3% 2.69% +0.19
NN Nextnav Inc. Add +2.8% 14.84% −0.16

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 14$52.8MOPEN, NN, JBLU, SNAP, PTON
Q1 2026 20$45.7MSNAP, OPEN, NN, JBLU, PTON
Q4 2025 22$63.4MSNAP, GRPN, NN, JBLU, PTON
Q3 2025 18$65.5MJBLU, SNAP, GRPN, PTON, NN
Q2 2025 31$60.0MGRPN, SNAP, NN, BMBL, PTON
Q1 2025 27$57.2MGRPN, SNAP, W, PTON, NN
Q4 2024 22$58.0MJBLU, GRPN, PTON, NN, BA
Q3 2024 27$45.1MLYFT, COMP, SNAP, PTON, NN
Q2 2024 22$42.5MSNAP, LYFT, COMP, NN, KDP
Q1 2024 21$42.1MSNAP, LYFT, PTON, COMP, KDP