Prentice Capital Management, LP
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 14, 2025), Prentice Capital Management, LP reported 31 stock positions worth $60.0 million. Its top holding was Groupon (GRPN) at 16.1% of the portfolio, followed by Snap Class A (SNAP, 12.1%) and Nextnav (NN, 10.9%). Compared with Q1 2025, it opened 11 new positions, sold out of 7, added to 8 and reduced 11. The biggest buy was a new position in Lennar Class A (LEN) and the biggest sale an exit from Wayfair Class A (W).
- Most Recent 13F
- Q2 2026
- Location
- GREENWICH, CT
- CIK
- 0001326150
- Portfolio Value
- $60.0M (Q2 2025)
- SEC Filing
- 0001104659-25-078571 ↗ filed Aug 14, 2025
Holdings Value
Holdings 31 stocks · $60.0M
| GRPN Groupon Inc. | 16.14% | 289,612 | $9.7M | Reduce -57.5% |
| SNAP Snap Inc. Class A | 12.06% | 833,145 | $7.2M | Add +21.2% |
| NN Nextnav Inc. | 10.94% | 432,022 | $6.6M | Add +31.1% |
| BMBL Bumble Inc. Class A | 6.59% | 600,150 | $4.0M | Add +2.1% |
| PTON Peloton Interactive Inc. Class A | 6.58% | 569,362 | $4.0M | Reduce -16.6% |
| SOFI Sofi Technologies Inc. | 6.03% | 198,752 | $3.6M | Reduce -0.4% |
| JBLU Jetblue Airways Corp. | 5.17% | 733,469 | $3.1M | Reduce -8.9% |
| LEN Lennar Corp. Class A | 4.61% | 25,000 | $2.8M | New |
| CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP | 4.28% | 319,044 | $2.6M | Reduce -0.1% |
| HLF Herbalife Ltd. | 3.34% | 232,885 | $2.0M | Reduce -0.3% |
| COTY Coty Inc. Class A | 3.10% | 399,923 | $1.9M | New |
| KBH KB Home | 2.21% | 25,000 | $1.3M | New |
| TBCH Turtle Beach Corp. | 2.05% | 88,785 | $1.2M | Add +131.6% |
| HOG Harley-Davidson Inc. | 1.97% | 49,980 | $1.2M | New |
| M Macy's Inc. | 1.80% | 92,577 | $1.1M | New |
| AEO American Eagle Outfitters | 1.77% | 110,735 | $1.1M | Add +3.6% |
| PENN Penn Entertainment Inc. | 1.75% | 58,791 | $1.1M | Add +73.8% |
| UNFI United Natural Foods Inc. | 1.51% | 38,846 | $906K | New |
| LYFT LYFT Inc. Class A | 1.41% | 53,692 | $846K | Reduce -52.8% |
| EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC | 1.35% | 10,000 | $808K | New |
| GPRO Gopro Inc. Class A | 1.20% | 948,579 | $718K | Add +18.5% |
| SONO Sonos Inc. | 1.09% | 60,700 | $656K | New |
| VSXY Victoria's Secret & Co. | 0.77% | 25,000 | $463K | Add +34.0% |
| COMP Compass Inc. Class A | 0.52% | 50,000 | $314K | New |
| ULCC Frontier Group Holdings Inc. | 0.46% | 76,157 | $276K | New |
| OTLY Oatly Group AB | 0.41% | 20,486 | $243K | Reduce -0.4% |
| HYFM Hydrofarm Hldgs Group Inc. | 0.30% | 48,520 | $181K | No change |
| GRWG Growgeneration Corp. | 0.26% | 165,707 | $155K | Reduce -0.7% |
| MSOS Advisorshares Pure US Cann | 0.19% | 47,883 | $115K | Reduce -12.9% |
| ADV Advantage Solutions Inc. | 0.10% | 46,463 | $61K | Reduce -17.3% |
| TLRY Tilray Brands Inc. | 0.04% | 54,205 | $22K | New |
Portfolio Sells Q1 2025 → Q2 2025
| W Wayfair Inc. Class A | Sold out | 0.00% | −8.40 |
| GRPN Groupon Inc. | Reduce -57.5% | 16.14% | −6.21 |
| BA The Boeing Co. | Sold out | 0.00% | −5.66 |
| AAL American Airlines Group Inc. | Sold out | 0.00% | −3.69 |
| DECK Deckers Outdoor Corp. | Sold out | 0.00% | −1.95 |
| JBLU Jetblue Airways Corp. | Reduce -8.9% | 5.17% | −1.61 |
| PTON Peloton Interactive Inc. Class A | Reduce -16.6% | 6.58% | −0.96 |
| LYFT LYFT Inc. Class A | Reduce -52.8% | 1.41% | −0.95 |
| ANF Abercrombie & Fitch Co. Class A | Sold out | 0.00% | −0.79 |
| EYE National Vision Holdings Inc. | Sold out | 0.00% | −0.25 |
| SNBRQ Sleep Number Corp. | Sold out | 0.00% | −0.19 |
| HLF Herbalife Ltd. | Reduce -0.3% | 3.34% | −0.18 |
| MSOS Advisorshares Pure US Cann | Reduce -12.9% | 0.19% | −0.06 |
| GRWG Growgeneration Corp. | Reduce -0.7% | 0.26% | −0.06 |
| ADV Advantage Solutions Inc. | Reduce -17.3% | 0.10% | −0.05 |
| OTLY Oatly Group AB | Reduce -0.4% | 0.41% | +0.05 |
| CALY Callaway Golf Company | Reduce -0.1% | 4.28% | +0.60 |
| SOFI Sofi Technologies Inc. | Reduce -0.4% | 6.03% | +1.97 |
Portfolio Buys Q1 2025 → Q2 2025
| LEN Lennar Corp. Class A | New | 4.61% | +4.61 |
| NN Nextnav Inc. | Add +31.1% | 10.94% | +3.93 |
| COTY Coty Inc. Class A | New | 3.10% | +3.10 |
| KBH KB Home | New | 2.21% | +2.21 |
| BMBL Bumble Inc. Class A | Add +2.1% | 6.59% | +2.13 |
| HOG Harley-Davidson Inc. | New | 1.97% | +1.97 |
| M Macy's Inc. | New | 1.80% | +1.80 |
| SNAP Snap Inc. Class A | Add +21.2% | 12.06% | +1.60 |
| UNFI United Natural Foods Inc. | New | 1.51% | +1.51 |
| EL Estee Lauder Companies Class A | New | 1.35% | +1.35 |
| SONO Sonos Inc. | New | 1.09% | +1.09 |
| TBCH Turtle Beach Corp. | Add +131.6% | 2.05% | +1.09 |
| PENN Penn Entertainment Inc. | Add +73.8% | 1.75% | +0.79 |
| COMP Compass Inc. Class A | New | 0.52% | +0.52 |
| ULCC Frontier Group Holdings Inc. | New | 0.46% | +0.46 |
| GPRO Gopro Inc. Class A | Add +18.5% | 1.20% | +0.27 |
| VSXY Victoria's Secret & Co. | Add +34.0% | 0.77% | +0.17 |
| TLRY Tilray Brands Inc. | New | 0.04% | +0.04 |
| AEO American Eagle Outfitters | Add +3.6% | 1.77% | −0.39 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 14 | $52.8M | OPEN, NN, JBLU, SNAP, PTON |
| Q1 2026 | 20 | $45.7M | SNAP, OPEN, NN, JBLU, PTON |
| Q4 2025 | 22 | $63.4M | SNAP, GRPN, NN, JBLU, PTON |
| Q3 2025 | 18 | $65.5M | JBLU, SNAP, GRPN, PTON, NN |
| Q2 2025 | 31 | $60.0M | GRPN, SNAP, NN, BMBL, PTON |
| Q1 2025 | 27 | $57.2M | GRPN, SNAP, W, PTON, NN |
| Q4 2024 | 22 | $58.0M | JBLU, GRPN, PTON, NN, BA |
| Q3 2024 | 27 | $45.1M | LYFT, COMP, SNAP, PTON, NN |
| Q2 2024 | 22 | $42.5M | SNAP, LYFT, COMP, NN, KDP |
| Q1 2024 | 21 | $42.1M | SNAP, LYFT, PTON, COMP, KDP |