Prentice Capital Management, LP
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 15, 2025), Prentice Capital Management, LP reported 27 stock positions worth $57.2 million. Its top holding was Groupon (GRPN) at 22.4% of the portfolio, followed by Snap Class A (SNAP, 10.5%) and Wayfair Class A (W, 8.4%). Compared with Q4 2024, it opened 9 new positions, sold out of 4, added to 4 and reduced 8. The biggest buy was a new position in Wayfair Class A (W) and the biggest sale Jetblue Airways (JBLU, shares −44%).
- Most Recent 13F
- Q2 2026
- Location
- GREENWICH, CT
- CIK
- 0001326150
- Portfolio Value
- $57.2M (Q1 2025)
- SEC Filing
- 0001104659-25-049369 ↗ filed May 15, 2025
Holdings Value
Holdings 27 stocks · $57.2M
| GRPN Groupon Inc. | 22.35% | 681,427 | $12.8M | Reduce -12.8% |
| SNAP Snap Inc. Class A | 10.47% | 687,638 | $6.0M | Add +56.9% |
| W Wayfair Inc. Class A | 8.40% | 150,000 | $4.8M | New |
| PTON Peloton Interactive Inc. Class A | 7.54% | 682,727 | $4.3M | Reduce -31.0% |
| NN Nextnav Inc. | 7.01% | 329,501 | $4.0M | Reduce -30.9% |
| JBLU Jetblue Airways Corp. | 6.78% | 805,017 | $3.9M | Reduce -43.8% |
| BA The Boeing Co. | 5.66% | 18,978 | $3.2M | Reduce -34.5% |
| BMBL Bumble Inc. Class A | 4.46% | 587,517 | $2.5M | Add +472.0% |
| SOFI Sofi Technologies Inc. | 4.06% | 199,581 | $2.3M | No change |
| AAL American Airlines Group Inc. | 3.69% | 200,000 | $2.1M | New |
| CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP | 3.68% | 319,379 | $2.1M | No change |
| HLF Herbalife Ltd. | 3.52% | 233,472 | $2.0M | No change |
| LYFT LYFT Inc. Class A | 2.36% | 113,623 | $1.3M | New |
| AEO American Eagle Outfitters | 2.17% | 106,834 | $1.2M | New |
| DECK Deckers Outdoor Corp. | 1.95% | 10,000 | $1.1M | New |
| PENN Penn Entertainment Inc. | 0.96% | 33,828 | $552K | Add +35.4% |
| TBCH Turtle Beach Corp. | 0.96% | 38,333 | $547K | New |
| GPRO Gopro Inc. Class A | 0.93% | 800,638 | $531K | Add +965.7% |
| ANF Abercrombie & Fitch Co. Class A | 0.79% | 5,940 | $454K | New |
| VSXY Victoria's Secret & Co. | 0.61% | 18,658 | $347K | New |
| OTLY Oatly Group AB | 0.35% | 20,572 | $202K | No change |
| GRWG Growgeneration Corp. | 0.31% | 166,822 | $180K | No change |
| EYE National Vision Holdings Inc. | 0.25% | 11,296 | $144K | Reduce -41.3% |
| MSOS Advisorshares Pure US Cann | 0.25% | 55,000 | $144K | No change |
| SNBRQ Sleep Number Corp. | 0.19% | 17,287 | $110K | New |
| HYFM Hydrofarm Hldgs Group Inc. | 0.16% | 48,520 | $92K | Reduce -90.0% |
| ADV Advantage Solutions Inc. | 0.15% | 56,171 | $85K | Reduce -3.7% |
Portfolio Sells Q4 2024 → Q1 2025
| JBLU Jetblue Airways Corp. | Reduce -43.8% | 6.78% | −12.64 |
| PTON Peloton Interactive Inc. Class A | Reduce -31.0% | 7.54% | −7.29 |
| NN Nextnav Inc. | Reduce -30.9% | 7.01% | −5.78 |
| BA The Boeing Co. | Reduce -34.5% | 5.66% | −3.18 |
| UNFI United Natural Foods Inc. | Sold out | 0.00% | −1.69 |
| TLRY Tilray Brands Inc. | Sold out | 0.00% | −0.50 |
| HYFM Hydrofarm Hldgs Group Inc. | Reduce -90.0% | 0.16% | −0.32 |
| COMP Compass Inc. Class A | Sold out | 0.00% | −0.15 |
| ADV Advantage Solutions Inc. | Reduce -3.7% | 0.15% | −0.15 |
| EYE National Vision Holdings Inc. | Reduce -41.3% | 0.25% | −0.09 |
| OLPX Olaplex Holdings Inc. | Sold out | 0.00% | −0.08 |
| GRPN Groupon Inc. | Reduce -12.8% | 22.35% | +5.98 |
Portfolio Buys Q4 2024 → Q1 2025
| W Wayfair Inc. Class A | New | 8.40% | +8.40 |
| AAL American Airlines Group Inc. | New | 3.69% | +3.69 |
| BMBL Bumble Inc. Class A | Add +472.0% | 4.46% | +3.02 |
| LYFT LYFT Inc. Class A | New | 2.36% | +2.36 |
| SNAP Snap Inc. Class A | Add +56.9% | 10.47% | +2.33 |
| AEO American Eagle Outfitters | New | 2.17% | +2.17 |
| DECK Deckers Outdoor Corp. | New | 1.95% | +1.95 |
| TBCH Turtle Beach Corp. | New | 0.96% | +0.96 |
| ANF Abercrombie & Fitch Co. Class A | New | 0.79% | +0.79 |
| GPRO Gopro Inc. Class A | Add +965.7% | 0.93% | +0.79 |
| VSXY Victoria's Secret & Co. | New | 0.61% | +0.61 |
| SNBRQ Sleep Number Corp. | New | 0.19% | +0.19 |
| PENN Penn Entertainment Inc. | Add +35.4% | 0.96% | +0.11 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 14 | $52.8M | OPEN, NN, JBLU, SNAP, PTON |
| Q1 2026 | 20 | $45.7M | SNAP, OPEN, NN, JBLU, PTON |
| Q4 2025 | 22 | $63.4M | SNAP, GRPN, NN, JBLU, PTON |
| Q3 2025 | 18 | $65.5M | JBLU, SNAP, GRPN, PTON, NN |
| Q2 2025 | 31 | $60.0M | GRPN, SNAP, NN, BMBL, PTON |
| Q1 2025 | 27 | $57.2M | GRPN, SNAP, W, PTON, NN |
| Q4 2024 | 22 | $58.0M | JBLU, GRPN, PTON, NN, BA |
| Q3 2024 | 27 | $45.1M | LYFT, COMP, SNAP, PTON, NN |
| Q2 2024 | 22 | $42.5M | SNAP, LYFT, COMP, NN, KDP |
| Q1 2024 | 21 | $42.1M | SNAP, LYFT, PTON, COMP, KDP |