Prentice Capital Management, LP In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 15, 2026), Prentice Capital Management, LP reported 20 stock positions worth $45.7 million . Its top holding was Snap Class A (SNAP) at 21.4% of the portfolio, followed by Opendoor Technologies (OPEN, 16.4% ) and Nextnav (NN, 15.0% ). Compared with Q4 2025, it opened 2 new positions, sold out of 4, added to 6 and reduced 8. The biggest buy was Opendoor Technologies (OPEN, shares +190% ) and the biggest sale Groupon (GRPN, shares −83% ).
Location GREENWICH, CT
CIK 0001326150
Portfolio Value $45.7M (Q1 2026) Holdings 20 stocks · $45.7M Holdings quarter Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024
Stock % Of Portfolio ▼ Shares Held Total Value Change vs Q4 2025 SNAP Snap Inc. Class A 21.40% 2,125,268 $9.8M Add +94.3% OPEN Opendoor Technologies Inc. 16.42% 1,603,145 $7.5M Add +189.9% NN Nextnav Inc. 15.00% 427,821 $6.9M Reduce -15.8% JBLU Jetblue Airways Corp. 8.10% 836,961 $3.7M Reduce -43.6% PTON Peloton Interactive Inc. Class A 6.77% 721,028 $3.1M Add +29.2% CALY Callaway Golf Company 4.42% 145,411 $2.0M Reduce -25.9% ULCC Frontier Group Holdings Inc. 4.10% 531,326 $1.9M Add +0.2% FRMI Fermi Inc. 3.60% 281,499 $1.6M New NEXTNAV INC 3.35% 252,000 $1.5M Add +0.8% AAL American Airlines Group Inc. 3.29% 139,790 $1.5M New GPRO Gopro Inc. Class A 3.03% 1,834,707 $1.4M Reduce -3.3% TBCH Turtle Beach Corp. 2.50% 112,836 $1.1M No change GRPN Groupon Inc. 2.19% 84,088 $1.0M Reduce -83.1% CWH Camping World Holdings Inc. Class A 1.85% 123,920 $846K Add +54.4% COTY Coty Inc. Class A 1.79% 406,592 $819K Reduce -63.1% NWL Newell Brands Inc. 0.86% 114,439 $393K Reduce -46.6% GRWG Growgeneration Corp. 0.66% 274,097 $302K No change OTLY Oatly Group AB 0.48% 21,463 $218K No change HYFM Hydrofarm Hldgs Group Inc. 0.10% 45,469 $46K No change BMBL Bumble Inc. Class A 0.10% 13,488 $44K Reduce -97.4%
Other holdings (3): bonds, preferreds, convertibles and warrants · $14K (not counted above) Security Class Shares / Principal Value Change OPENW Opendoor Technologies Inc.-26 *W EXP 11/20/202 12,970 $8K New OPENL Opendoor Technologies Inc.-26 *W EXP 11/20/202 12,970 $3K Reduce -50.0% OPENZ Opendoor Technologies Inc.-26 *W EXP 11/20/202 12,970 $3K No change
Total filed on the 13F, all lines: $45.7M.
Portfolio Sells Q4 2025 → Q1 2026 Portfolio Sells quarter Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024
Stock Change vs Q4 2025 % Of Portfolio Change To Portfolio ▲ GRPN Groupon Inc. Reduce -83.1% 2.19% −11.62 COTY Coty Inc. Class A Reduce -63.1% 1.79% −3.56 SBUX Starbucks Corp. Sold out 0.00% −3.32 HLF Herbalife Ltd. Sold out 0.00% −3.13 BMBL Bumble Inc. Class A Reduce -97.4% 0.10% −2.78 JBLU Jetblue Airways Corp. Reduce -43.6% 8.10% −2.55 RH RH Sold out 0.00% −1.84 GPRO Gopro Inc. Class A Reduce -3.3% 3.03% −1.19 PLCE The Children's Place Inc. Sold out 0.00% −0.44 NWL Newell Brands Inc. Reduce -46.6% 0.86% −0.40 CALY Callaway Golf Company Reduce -25.9% 4.42% +0.81 NN Nextnav Inc. Reduce -15.8% 15.00% +1.68
Portfolio Buys Q4 2025 → Q1 2026 Portfolio Buys quarter Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024
Stock Change vs Q4 2025 % Of Portfolio Change To Portfolio ▼ OPEN Opendoor Technologies Inc. Add +189.9% 16.42% +11.34 SNAP Snap Inc. Class A Add +94.3% 21.40% +7.48 FRMI Fermi Inc. New 3.60% +3.60 AAL American Airlines Group Inc. New 3.29% +3.29 PTON Peloton Interactive Inc. Class A Add +29.2% 6.77% +1.35 CWH Camping World Holdings Inc. Class A Add +54.4% 1.85% +0.62 NEXTNAV INC Add +0.8% 3.35% +0.35 ULCC Frontier Group Holdings Inc. Add +0.2% 4.10% +0.17
Notes & Other Activity Q4 2025 → Q1 2026 Security Class Change vs Q4 2025 Shares / Principal Value ▼ OPENW Opendoor Technologies Inc.-26 *W EXP 11/20/202 New 12,970 $8K OPENL Opendoor Technologies Inc.-26 *W EXP 11/20/202 Reduce -50.0% 12,970 $3K
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings Quarter Positions 13F Reported Value Top Holdings Q2 2026 14 $52.8M OPEN, NN, JBLU, SNAP, PTON Q1 2026 20 $45.7M SNAP, OPEN, NN, JBLU, PTON Q4 2025 22 $63.4M SNAP, GRPN, NN, JBLU, PTON Q3 2025 18 $65.5M JBLU, SNAP, GRPN, PTON, NN Q2 2025 31 $60.0M GRPN, SNAP, NN, BMBL, PTON Q1 2025 27 $57.2M GRPN, SNAP, W, PTON, NN Q4 2024 22 $58.0M JBLU, GRPN, PTON, NN, BA Q3 2024 27 $45.1M LYFT, COMP, SNAP, PTON, NN Q2 2024 22 $42.5M SNAP, LYFT, COMP, NN, KDP Q1 2024 21 $42.1M SNAP, LYFT, PTON, COMP, KDP