Prentice Capital Management, LP In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 17, 2026), Prentice Capital Management, LP reported 22 stock positions worth $63.4 million . Its top holding was Snap Class A (SNAP) at 13.9% of the portfolio, followed by Groupon (GRPN, 13.8% ) and Nextnav (NN, 13.3% ). Compared with Q3 2025, it opened 6 new positions, sold out of 2, added to 6 and reduced 8. The biggest buy was a new position in Opendoor Technologies (OPEN) and the biggest sale Jetblue Airways (JBLU, shares −35% ).
Location GREENWICH, CT
CIK 0001326150
Portfolio Value $63.4M (Q4 2025) Holdings 22 stocks · $63.4M Holdings quarter Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024
Stock % Of Portfolio ▼ Shares Held Total Value Change vs Q3 2025 SNAP Snap Inc. Class A 1,093,998 $8.8M Reduce -7.3% GRPN Groupon Inc. 497,503 $8.8M Add +40.6% NN Nextnav Inc. 507,792 $8.4M Add +14.7% JBLU Jetblue Airways Corp. 1,485,118 $6.8M Reduce -34.8% PTON Peloton Interactive Inc. Class A 557,960 $3.4M Reduce -27.1% COTY Coty Inc. Class A 1,102,688 $3.4M Add +63.0% OPEN Opendoor Technologies Inc. 552,981 $3.2M New GPRO Gopro Inc. Class A 1,897,870 $2.7M Add +66.9% ULCC Frontier Group Holdings Inc. 530,119 $2.5M No change CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP 196,111 $2.3M Reduce -39.5% SBUX Starbucks Corp. 25,000 $2.1M New HLF Herbalife Ltd. 154,209 $2.0M Reduce -36.2% NEXTNAV INC 250,000 $1.9M New BMBL Bumble Inc. Class A 510,579 $1.8M Reduce -12.8% TBCH Turtle Beach Corp. 112,836 $1.6M No change RH RH 6,500 $1.2M New NWL Newell Brands Inc. 214,439 $798K New CWH Camping World Holdings Inc. Class A 80,269 $781K New GRWG Growgeneration Corp. 274,097 $411K Add +65.7% PLCE The Children's Place Inc. 70,124 $279K Add +21.5% OTLY Oatly Group AB 21,463 $229K Reduce -1.4% HYFM Hydrofarm Hldgs Group Inc. 45,469 $69K Reduce -6.2%
Other holdings (2): bonds, preferreds, convertibles and warrants · $24K (not counted above) Security Class Shares / Principal Value Change OPENL Opendoor Technologies Inc.-26 *W EXP 11/20/202 25,940 $18K New OPENZ Opendoor Technologies Inc.-26 *W EXP 11/20/202 12,970 $5K New
Total filed on the 13F, all lines: $63.5M.
Portfolio Sells Q3 2025 → Q4 2025 Portfolio Sells quarter Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024
Stock Change vs Q3 2025 % Of Portfolio Change To Portfolio ▲ JBLU Jetblue Airways Corp. Reduce -34.8% 10.65% −6.46 PTON Peloton Interactive Inc. Class A Reduce -27.1% 5.42% −5.10 COMP Compass Inc. Class A Sold out 0.00% −4.26 LYFT LYFT Inc. Class A Sold out 0.00% −2.69 BMBL Bumble Inc. Class A Reduce -12.8% 2.87% −2.58 CALY Callaway Golf Company Reduce -39.5% 3.61% −1.10 OTLY Oatly Group AB Reduce -1.4% 0.36% −0.18 HYFM Hydrofarm Hldgs Group Inc. Reduce -6.2% 0.11% −0.14 SNAP Snap Inc. Class A Reduce -7.3% 13.92% +0.01 HLF Herbalife Ltd. Reduce -36.2% 3.13% +0.02
Portfolio Buys Q3 2025 → Q4 2025 Portfolio Buys quarter Q2 2026 Q1 2026 Q4 2025 Q3 2025 Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Q1 2024
Stock Change vs Q3 2025 % Of Portfolio Change To Portfolio ▼ OPEN Opendoor Technologies Inc. New 5.08% +5.08 NN Nextnav Inc. Add +14.7% 13.32% +3.65 SBUX Starbucks Corp. New 3.32% +3.32 NEXTNAV INC New 2.99% +2.99 RH RH New 1.84% +1.84 NWL Newell Brands Inc. New 1.26% +1.26 CWH Camping World Holdings Inc. Class A New 1.23% +1.23 GRPN Groupon Inc. Add +40.6% 13.81% +1.19 COTY Coty Inc. Class A Add +63.0% 5.35% +1.18 GPRO Gopro Inc. Class A Add +66.9% 4.22% +0.54 GRWG Growgeneration Corp. Add +65.7% 0.65% +0.18 PLCE The Children's Place Inc. Add +21.5% 0.44% −0.11
Notes & Other Activity Q3 2025 → Q4 2025 Security Class Change vs Q3 2025 Shares / Principal Value ▼ OPENL Opendoor Technologies Inc.-26 *W EXP 11/20/202 New 25,940 $18K OPENZ Opendoor Technologies Inc.-26 *W EXP 11/20/202 New 12,970 $5K
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings Quarter Positions 13F Reported Value Top Holdings Q2 2026 14 $52.8M OPEN, NN, JBLU, SNAP, PTON Q1 2026 20 $45.7M SNAP, OPEN, NN, JBLU, PTON Q4 2025 22 $63.4M SNAP, GRPN, NN, JBLU, PTON Q3 2025 18 $65.5M JBLU, SNAP, GRPN, PTON, NN Q2 2025 31 $60.0M GRPN, SNAP, NN, BMBL, PTON Q1 2025 27 $57.2M GRPN, SNAP, W, PTON, NN Q4 2024 22 $58.0M JBLU, GRPN, PTON, NN, BA Q3 2024 27 $45.1M LYFT, COMP, SNAP, PTON, NN Q2 2024 22 $42.5M SNAP, LYFT, COMP, NN, KDP Q1 2024 21 $42.1M SNAP, LYFT, PTON, COMP, KDP