Prentice Capital Management, LP
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Prentice Capital Management, LP reported 22 stock positions worth $42.5 million. Its top holding was Snap Class A (SNAP) at 14.7% of the portfolio, followed by LYFT Class A (LYFT, 13.2%) and Compass Class A (COMP, 10.0%). Compared with Q1 2024, it opened 5 new positions, sold out of 4, added to 10 and reduced 7. The biggest buy was Nextnav (NN, shares +113%) and the biggest sale an exit from Walgreens Boots Alliance (WBA).
- Most Recent 13F
- Q2 2026
- Location
- GREENWICH, CT
- CIK
- 0001326150
- Portfolio Value
- $42.5M (Q2 2024)
- SEC Filing
- 0001104659-24-089587 ↗ filed Aug 14, 2024
Holdings Value
Holdings 22 stocks · $42.5M
| SNAP Snap Inc. Class A | 14.73% | 376,834 | $6.3M | Reduce -39.9% |
| LYFT LYFT Inc. Class A | 13.19% | 397,587 | $5.6M | Add +62.7% |
| COMP Compass Inc. Class A | 10.00% | 1,180,905 | $4.3M | Add +19.3% |
| NN Nextnav Inc. | 9.09% | 476,589 | $3.9M | Add +113.1% |
| KDP Keurig Dr Pepper Inc. | 7.86% | 100,018 | $3.3M | Add +0.0% |
| PTON Peloton Interactive Inc. Class A | 6.12% | 769,369 | $2.6M | Reduce -17.3% |
| GRPN Groupon Inc. | 6.11% | 169,645 | $2.6M | Add +6.2% |
| TLRY Tilray Brands Inc. | 5.43% | 1,391,616 | $2.3M | New |
| WRBY Warby Parker Inc. Class A | 5.31% | 140,643 | $2.3M | Reduce -26.3% |
| HLF Herbalife Ltd. | 4.50% | 184,104 | $1.9M | Add +104.8% |
| BMBL Bumble Inc. Class A | 3.90% | 157,540 | $1.7M | Add +9.0% |
| PENN Penn Entertainment Inc. | 3.42% | 75,000 | $1.5M | New |
| UNFI United Natural Foods Inc. | 2.92% | 94,720 | $1.2M | Reduce -7.1% |
| SOFI Sofi Technologies Inc. | 2.33% | 150,117 | $992K | Add +0.1% |
| ADV Advantage Solutions Inc. | 1.28% | 169,299 | $545K | Add +0.1% |
| MSOS Advisorshares Pure US Cann | 0.95% | 55,000 | $403K | New |
| OTLY Oatly Group AB | 0.91% | 412,477 | $388K | Reduce -2.0% |
| GRWG Growgeneration Corp. | 0.84% | 166,822 | $359K | Reduce -0.1% |
| HYFM Hydrofarm Hldgs Group Inc. | 0.79% | 486,450 | $336K | Add +4.8% |
| CHGG Chegg Inc. | 0.19% | 25,000 | $79K | New |
| OLPX Olaplex Holdings Inc. | 0.08% | 22,969 | $35K | Reduce -90.1% |
| GPRO Gopro Inc. Class A | 0.05% | 14,208 | $20K | New |
Portfolio Sells Q1 2024 → Q2 2024
| WBA Walgreens Boots Alliance Inc. | Sold out | 0.00% | −5.68 |
| HOG Harley-Davidson Inc. | Sold out | 0.00% | −5.54 |
| PTON Peloton Interactive Inc. Class A | Reduce -17.3% | 6.12% | −3.34 |
| HAIN Hain Celestial Group Inc. | Sold out | 0.00% | −2.76 |
| SNAP Snap Inc. Class A | Reduce -39.9% | 14.73% | −2.36 |
| OLPX Olaplex Holdings Inc. | Reduce -90.1% | 0.08% | −0.97 |
| WRBY Warby Parker Inc. Class A | Reduce -26.3% | 5.31% | −0.85 |
| GRWG Growgeneration Corp. | Reduce -0.1% | 0.84% | −0.29 |
| OTLY Oatly Group AB | Reduce -2.0% | 0.91% | −0.22 |
| FSRNQ Fisker Inc. | Sold out | 0.00% | −0.13 |
| UNFI United Natural Foods Inc. | Reduce -7.1% | 2.92% | +0.14 |
Portfolio Buys Q1 2024 → Q2 2024
| NN Nextnav Inc. | Add +113.1% | 9.09% | +5.60 |
| TLRY Tilray Brands Inc. | New | 5.43% | +5.43 |
| PENN Penn Entertainment Inc. | New | 3.42% | +3.42 |
| HLF Herbalife Ltd. | Add +104.8% | 4.50% | +2.36 |
| LYFT LYFT Inc. Class A | Add +62.7% | 13.19% | +1.96 |
| COMP Compass Inc. Class A | Add +19.3% | 10.00% | +1.54 |
| GRPN Groupon Inc. | Add +6.2% | 6.11% | +1.05 |
| MSOS Advisorshares Pure US Cann | New | 0.95% | +0.95 |
| KDP Keurig Dr Pepper Inc. | Add +0.0% | 7.86% | +0.58 |
| CHGG Chegg Inc. | New | 0.19% | +0.19 |
| GPRO Gopro Inc. Class A | New | 0.05% | +0.05 |
| BMBL Bumble Inc. Class A | Add +9.0% | 3.90% | +0.00 |
| SOFI Sofi Technologies Inc. | Add +0.1% | 2.33% | −0.27 |
| HYFM Hydrofarm Hldgs Group Inc. | Add +4.8% | 0.79% | −0.40 |
| ADV Advantage Solutions Inc. | Add +0.1% | 1.28% | −0.46 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 14 | $52.8M | OPEN, NN, JBLU, SNAP, PTON |
| Q1 2026 | 20 | $45.7M | SNAP, OPEN, NN, JBLU, PTON |
| Q4 2025 | 22 | $63.4M | SNAP, GRPN, NN, JBLU, PTON |
| Q3 2025 | 18 | $65.5M | JBLU, SNAP, GRPN, PTON, NN |
| Q2 2025 | 31 | $60.0M | GRPN, SNAP, NN, BMBL, PTON |
| Q1 2025 | 27 | $57.2M | GRPN, SNAP, W, PTON, NN |
| Q4 2024 | 22 | $58.0M | JBLU, GRPN, PTON, NN, BA |
| Q3 2024 | 27 | $45.1M | LYFT, COMP, SNAP, PTON, NN |
| Q2 2024 | 22 | $42.5M | SNAP, LYFT, COMP, NN, KDP |
| Q1 2024 | 21 | $42.1M | SNAP, LYFT, PTON, COMP, KDP |