Prentice Capital Management, LP
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 15, 2024), Prentice Capital Management, LP reported 21 stock positions worth $42.1 million. Its top holding was Snap Class A (SNAP) at 17.1% of the portfolio, followed by LYFT Class A (LYFT, 11.2%) and Peloton Interactive Class A (PTON, 9.5%). Compared with Q4 2023, it opened 6 new positions, sold out of 6, added to 6 and reduced 6. The biggest buy was a new position in Keurig Dr Pepper (KDP) and the biggest sale Peloton Interactive Class A (PTON, shares −22%).
- Most Recent 13F
- Q2 2026
- Location
- GREENWICH, CT
- CIK
- 0001326150
- Portfolio Value
- $42.1M (Q1 2024)
- SEC Filing
- 0001104659-24-061887 ↗ filed May 15, 2024
Holdings Value
Holdings 21 stocks · $42.1M
| SNAP Snap Inc. Class A | 17.08% | 626,865 | $7.2M | Add +129.4% |
| LYFT LYFT Inc. Class A | 11.22% | 244,356 | $4.7M | Reduce -48.1% |
| PTON Peloton Interactive Inc. Class A | 9.46% | 930,212 | $4.0M | Reduce -21.6% |
| COMP Compass Inc. Class A | 8.46% | 989,819 | $3.6M | Add +86.5% |
| KDP Keurig Dr Pepper Inc. | 7.28% | 100,000 | $3.1M | New |
| WRBY Warby Parker Inc. Class A | 6.16% | 190,718 | $2.6M | Reduce -47.1% |
| WBA Walgreens Boots Alliance Inc. | 5.68% | 110,300 | $2.4M | New |
| HOG Harley-Davidson Inc. | 5.54% | 53,314 | $2.3M | Add +49.1% |
| GRPN Groupon Inc. | 5.06% | 159,713 | $2.1M | Reduce -38.0% |
| BMBL Bumble Inc. Class A | 3.89% | 144,552 | $1.6M | New |
| NN Nextnav Inc. | 3.49% | 223,637 | $1.5M | Add +572.5% |
| UNFI United Natural Foods Inc. | 2.78% | 101,934 | $1.2M | Add +5.1% |
| HAIN Hain Celestial Group Inc. | 2.76% | 148,045 | $1.2M | No change |
| SOFI Sofi Technologies Inc. | 2.60% | 150,000 | $1.1M | New |
| HLF Herbalife Ltd. | 2.14% | 89,882 | $903K | Add +468.9% |
| ADV Advantage Solutions Inc. | 1.74% | 169,189 | $733K | Reduce -0.8% |
| HYFM Hydrofarm Hldgs Group Inc. | 1.19% | 464,108 | $501K | No change |
| GRWG Growgeneration Corp. | 1.13% | 167,036 | $478K | No change |
| OTLY Oatly Group AB | 1.13% | 420,871 | $476K | Reduce -17.0% |
| OLPX Olaplex Holdings Inc. | 1.06% | 231,503 | $444K | New |
| FSRNQ Fisker Inc. | 0.13% | 2,705,000 | $56K | New |
Portfolio Sells Q4 2023 → Q1 2024
| PTON Peloton Interactive Inc. Class A | Reduce -21.6% | 9.46% | −7.32 |
| WRBY Warby Parker Inc. Class A | Reduce -47.1% | 6.16% | −5.66 |
| LYFT LYFT Inc. Class A | Reduce -48.1% | 11.22% | −5.18 |
| NCLH Norwegian Cruise Line Holdin | Sold out | 0.00% | −4.65 |
| ABNB Airbnb Inc. Class A | Sold out | 0.00% | −2.95 |
| IMNM Immunome Inc. | Sold out | 0.00% | −2.79 |
| WGHTQ WW International Inc. | Sold out | 0.00% | −2.77 |
| GRPN Groupon Inc. | Reduce -38.0% | 5.06% | −2.63 |
| CUK Carnival PLC-ADR | Sold out | 0.00% | −1.30 |
| UAA Under Armour Inc. Class A | Sold out | 0.00% | −1.27 |
| OTLY Oatly Group AB | Reduce -17.0% | 1.13% | −0.26 |
| ADV Advantage Solutions Inc. | Reduce -0.8% | 1.74% | +0.30 |
Portfolio Buys Q4 2023 → Q1 2024
| KDP Keurig Dr Pepper Inc. | New | 7.28% | +7.28 |
| SNAP Snap Inc. Class A | Add +129.4% | 17.08% | +6.33 |
| WBA Walgreens Boots Alliance Inc. | New | 5.68% | +5.68 |
| BMBL Bumble Inc. Class A | New | 3.89% | +3.89 |
| COMP Compass Inc. Class A | Add +86.5% | 8.46% | +3.82 |
| NN Nextnav Inc. | Add +572.5% | 3.49% | +3.15 |
| SOFI Sofi Technologies Inc. | New | 2.60% | +2.60 |
| HOG Harley-Davidson Inc. | Add +49.1% | 5.54% | +2.47 |
| HLF Herbalife Ltd. | Add +468.9% | 2.14% | +1.58 |
| OLPX Olaplex Holdings Inc. | New | 1.06% | +1.06 |
| FSRNQ Fisker Inc. | New | 0.13% | +0.13 |
| UNFI United Natural Foods Inc. | Add +5.1% | 2.78% | −0.88 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 14 | $52.8M | OPEN, NN, JBLU, SNAP, PTON |
| Q1 2026 | 20 | $45.7M | SNAP, OPEN, NN, JBLU, PTON |
| Q4 2025 | 22 | $63.4M | SNAP, GRPN, NN, JBLU, PTON |
| Q3 2025 | 18 | $65.5M | JBLU, SNAP, GRPN, PTON, NN |
| Q2 2025 | 31 | $60.0M | GRPN, SNAP, NN, BMBL, PTON |
| Q1 2025 | 27 | $57.2M | GRPN, SNAP, W, PTON, NN |
| Q4 2024 | 22 | $58.0M | JBLU, GRPN, PTON, NN, BA |
| Q3 2024 | 27 | $45.1M | LYFT, COMP, SNAP, PTON, NN |
| Q2 2024 | 22 | $42.5M | SNAP, LYFT, COMP, NN, KDP |
| Q1 2024 | 21 | $42.1M | SNAP, LYFT, PTON, COMP, KDP |