Prentice Capital Management, LP
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 14, 2025), Prentice Capital Management, LP reported 18 stock positions worth $65.5 million. Its top holding was Jetblue Airways (JBLU) at 17.1% of the portfolio, followed by Snap Class A (SNAP, 13.9%) and Groupon (GRPN, 12.6%). Compared with Q2 2025, it opened 1 new position, sold out of 14, added to 14 and reduced 3. The biggest buy was Jetblue Airways (JBLU, shares +210%) and the biggest sale an exit from Sofi Technologies (SOFI).
- Most Recent 13F
- Q2 2026
- Location
- GREENWICH, CT
- CIK
- 0001326150
- Portfolio Value
- $65.5M (Q3 2025)
- SEC Filing
- 0001104659-25-112465 ↗ filed Nov 14, 2025
Holdings Value
Holdings 18 stocks · $65.5M
| JBLU Jetblue Airways Corp. | 17.11% | 2,276,428 | $11.2M | Add +210.4% |
| SNAP Snap Inc. Class A | 13.90% | 1,180,677 | $9.1M | Add +41.7% |
| GRPN Groupon Inc. | 12.62% | 353,764 | $8.3M | Add +22.1% |
| PTON Peloton Interactive Inc. Class A | 10.51% | 764,889 | $6.9M | Add +34.3% |
| NN Nextnav Inc. | 9.67% | 442,759 | $6.3M | Add +2.5% |
| BMBL Bumble Inc. Class A | 5.45% | 585,765 | $3.6M | Reduce -2.4% |
| CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP | 4.70% | 324,170 | $3.1M | Add +1.6% |
| COMP Compass Inc. Class A | 4.26% | 347,094 | $2.8M | Add +594.2% |
| COTY Coty Inc. Class A | 4.18% | 676,645 | $2.7M | Add +69.2% |
| GPRO Gopro Inc. Class A | 3.68% | 1,137,114 | $2.4M | Add +19.9% |
| ULCC Frontier Group Holdings Inc. | 3.57% | 530,119 | $2.3M | Add +596.1% |
| HLF Herbalife Ltd. | 3.12% | 241,661 | $2.0M | Add +3.8% |
| TBCH Turtle Beach Corp. | 2.74% | 112,836 | $1.8M | Add +27.1% |
| LYFT LYFT Inc. Class A | 2.69% | 80,101 | $1.8M | Add +49.2% |
| PLCE The Children's Place Inc. | 0.55% | 57,697 | $358K | New |
| OTLY Oatly Group AB | 0.54% | 21,763 | $353K | Add +6.2% |
| GRWG Growgeneration Corp. | 0.47% | 165,386 | $309K | Reduce -0.2% |
| HYFM Hydrofarm Hldgs Group Inc. | 0.24% | 48,449 | $159K | Reduce -0.1% |
Portfolio Sells Q2 2025 → Q3 2025
| SOFI Sofi Technologies Inc. | Sold out | 0.00% | −6.03 |
| LEN Lennar Corp. Class A | Sold out | 0.00% | −4.61 |
| KBH KB Home | Sold out | 0.00% | −2.21 |
| HOG Harley-Davidson Inc. | Sold out | 0.00% | −1.97 |
| M Macy's Inc. | Sold out | 0.00% | −1.80 |
| AEO American Eagle Outfitters | Sold out | 0.00% | −1.77 |
| PENN Penn Entertainment Inc. | Sold out | 0.00% | −1.75 |
| UNFI United Natural Foods Inc. | Sold out | 0.00% | −1.51 |
| EL Estee Lauder Companies Class A | Sold out | 0.00% | −1.35 |
| BMBL Bumble Inc. Class A | Reduce -2.4% | 5.45% | −1.14 |
| SONO Sonos Inc. | Sold out | 0.00% | −1.09 |
| VSXY Victoria's Secret & Co. | Sold out | 0.00% | −0.77 |
| MSOS Advisorshares Pure US Cann | Sold out | 0.00% | −0.19 |
| ADV Advantage Solutions Inc. | Sold out | 0.00% | −0.10 |
| HYFM Hydrofarm Hldgs Group Inc. | Reduce -0.1% | 0.24% | −0.06 |
| TLRY Tilray Brands Inc. | Sold out | 0.00% | −0.04 |
| GRWG Growgeneration Corp. | Reduce -0.2% | 0.47% | +0.21 |
Portfolio Buys Q2 2025 → Q3 2025
| JBLU Jetblue Airways Corp. | Add +210.4% | 17.11% | +11.94 |
| PTON Peloton Interactive Inc. Class A | Add +34.3% | 10.51% | +3.93 |
| COMP Compass Inc. Class A | Add +594.2% | 4.26% | +3.73 |
| ULCC Frontier Group Holdings Inc. | Add +596.1% | 3.57% | +3.11 |
| GPRO Gopro Inc. Class A | Add +19.9% | 3.68% | +2.49 |
| SNAP Snap Inc. Class A | Add +41.7% | 13.90% | +1.84 |
| LYFT LYFT Inc. Class A | Add +49.2% | 2.69% | +1.28 |
| COTY Coty Inc. Class A | Add +69.2% | 4.18% | +1.08 |
| TBCH Turtle Beach Corp. | Add +27.1% | 2.74% | +0.69 |
| PLCE The Children's Place Inc. | New | 0.55% | +0.55 |
| CALY Callaway Golf Company | Add +1.6% | 4.70% | +0.42 |
| OTLY Oatly Group AB | Add +6.2% | 0.54% | +0.13 |
| HLF Herbalife Ltd. | Add +3.8% | 3.12% | −0.23 |
| NN Nextnav Inc. | Add +2.5% | 9.67% | −1.27 |
| GRPN Groupon Inc. | Add +22.1% | 12.62% | −3.53 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 14 | $52.8M | OPEN, NN, JBLU, SNAP, PTON |
| Q1 2026 | 20 | $45.7M | SNAP, OPEN, NN, JBLU, PTON |
| Q4 2025 | 22 | $63.4M | SNAP, GRPN, NN, JBLU, PTON |
| Q3 2025 | 18 | $65.5M | JBLU, SNAP, GRPN, PTON, NN |
| Q2 2025 | 31 | $60.0M | GRPN, SNAP, NN, BMBL, PTON |
| Q1 2025 | 27 | $57.2M | GRPN, SNAP, W, PTON, NN |
| Q4 2024 | 22 | $58.0M | JBLU, GRPN, PTON, NN, BA |
| Q3 2024 | 27 | $45.1M | LYFT, COMP, SNAP, PTON, NN |
| Q2 2024 | 22 | $42.5M | SNAP, LYFT, COMP, NN, KDP |
| Q1 2024 | 21 | $42.1M | SNAP, LYFT, PTON, COMP, KDP |