Prentice Capital Management, LP
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 14, 2025), Prentice Capital Management, LP reported 22 stock positions worth $58.0 million. Its top holding was Jetblue Airways (JBLU) at 19.4% of the portfolio, followed by Groupon (GRPN, 16.4%) and Peloton Interactive Class A (PTON, 14.8%). Compared with Q3 2024, it opened 3 new positions, sold out of 8, added to 3 and reduced 14. The biggest buy was Jetblue Airways (JBLU, shares +1329%) and the biggest sale an exit from LYFT Class A (LYFT).
- Most Recent 13F
- Q2 2026
- Location
- GREENWICH, CT
- CIK
- 0001326150
- Portfolio Value
- $58.0M (Q4 2024)
- SEC Filing
- 0001104659-25-014038 ↗ filed Feb 14, 2025
Holdings Value
Holdings 22 stocks · $58.0M
| JBLU Jetblue Airways Corp. | 19.42% | 1,433,316 | $11.3M | Add +1329.0% |
| GRPN Groupon Inc. | 16.37% | 781,694 | $9.5M | Add +291.3% |
| PTON Peloton Interactive Inc. Class A | 14.83% | 989,317 | $8.6M | Reduce -19.0% |
| NN Nextnav Inc. | 12.79% | 476,972 | $7.4M | Reduce -0.1% |
| BA The Boeing Co. | 8.84% | 28,978 | $5.1M | New |
| SNAP Snap Inc. Class A | 8.14% | 438,308 | $4.7M | Reduce -24.0% |
| SOFI Sofi Technologies Inc. | 5.30% | 199,581 | $3.1M | Reduce -20.2% |
| CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP | 4.33% | 319,379 | $2.5M | New |
| HLF Herbalife Ltd. | 2.69% | 233,472 | $1.6M | Reduce -0.2% |
| UNFI United Natural Foods Inc. | 1.69% | 35,832 | $979K | Reduce -62.2% |
| BMBL Bumble Inc. Class A | 1.44% | 102,713 | $836K | Reduce -57.7% |
| PENN Penn Entertainment Inc. | 0.85% | 24,988 | $495K | Reduce -0.1% |
| TLRY Tilray Brands Inc. | 0.50% | 217,787 | $290K | Add +117.8% |
| GRWG Growgeneration Corp. | 0.49% | 166,822 | $282K | No change |
| HYFM Hydrofarm Hldgs Group Inc. | 0.49% | 485,215 | $281K | Reduce -0.3% |
| OTLY Oatly Group AB | 0.47% | 411,451 | $273K | Reduce -0.3% |
| MSOS Advisorshares Pure US Cann | 0.36% | 55,000 | $210K | No change |
| EYE National Vision Holdings Inc. | 0.35% | 19,230 | $200K | New |
| ADV Advantage Solutions Inc. | 0.29% | 58,323 | $170K | Reduce -32.4% |
| COMP Compass Inc. Class A | 0.15% | 14,678 | $86K | Reduce -98.5% |
| GPRO Gopro Inc. Class A | 0.14% | 75,127 | $82K | Reduce -0.3% |
| OLPX Olaplex Holdings Inc. | 0.08% | 27,898 | $48K | Reduce -0.2% |
Portfolio Sells Q3 2024 → Q4 2024
| LYFT LYFT Inc. Class A | Sold out | 0.00% | −13.99 |
| COMP Compass Inc. Class A | Reduce -98.5% | 0.15% | −13.61 |
| SNAP Snap Inc. Class A | Reduce -24.0% | 8.14% | −5.56 |
| KDP Keurig Dr Pepper Inc. | Sold out | 0.00% | −2.91 |
| IWM iShares Russell 2000 ETF | Sold out | 0.00% | −2.45 |
| PII Polaris Inc. | Sold out | 0.00% | −2.44 |
| BMBL Bumble Inc. Class A | Reduce -57.7% | 1.44% | −2.00 |
| UNFI United Natural Foods Inc. | Reduce -62.2% | 1.69% | −1.85 |
| BABA Alibaba Group Holding-SP ADR | Sold out | 0.00% | −1.18 |
| EL Estee Lauder Companies Class A | Sold out | 0.00% | −1.11 |
| HLF Herbalife Ltd. | Reduce -0.2% | 2.69% | −1.04 |
| KWEB Kranesh Csi China Internet | Sold out | 0.00% | −0.76 |
| LVS Las Vegas Sands Corp. | Sold out | 0.00% | −0.56 |
| ADV Advantage Solutions Inc. | Reduce -32.4% | 0.29% | −0.36 |
| OTLY Oatly Group AB | Reduce -0.3% | 0.47% | −0.31 |
| HYFM Hydrofarm Hldgs Group Inc. | Reduce -0.3% | 0.49% | −0.26 |
| PENN Penn Entertainment Inc. | Reduce -0.1% | 0.85% | −0.19 |
| GPRO Gopro Inc. Class A | Reduce -0.3% | 0.14% | −0.09 |
| OLPX Olaplex Holdings Inc. | Reduce -0.2% | 0.08% | −0.06 |
| SOFI Sofi Technologies Inc. | Reduce -20.2% | 5.30% | +0.93 |
| PTON Peloton Interactive Inc. Class A | Reduce -19.0% | 14.83% | +2.14 |
| NN Nextnav Inc. | Reduce -0.1% | 12.79% | +4.85 |
Portfolio Buys Q3 2024 → Q4 2024
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 14 | $52.8M | OPEN, NN, JBLU, SNAP, PTON |
| Q1 2026 | 20 | $45.7M | SNAP, OPEN, NN, JBLU, PTON |
| Q4 2025 | 22 | $63.4M | SNAP, GRPN, NN, JBLU, PTON |
| Q3 2025 | 18 | $65.5M | JBLU, SNAP, GRPN, PTON, NN |
| Q2 2025 | 31 | $60.0M | GRPN, SNAP, NN, BMBL, PTON |
| Q1 2025 | 27 | $57.2M | GRPN, SNAP, W, PTON, NN |
| Q4 2024 | 22 | $58.0M | JBLU, GRPN, PTON, NN, BA |
| Q3 2024 | 27 | $45.1M | LYFT, COMP, SNAP, PTON, NN |
| Q2 2024 | 22 | $42.5M | SNAP, LYFT, COMP, NN, KDP |
| Q1 2024 | 21 | $42.1M | SNAP, LYFT, PTON, COMP, KDP |