Prentice Capital Management, LP
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), Prentice Capital Management, LP reported 27 stock positions worth $45.1 million. Its top holding was LYFT Class A (LYFT) at 14.0% of the portfolio, followed by Compass Class A (COMP, 13.8%) and Snap Class A (SNAP, 13.7%). Compared with Q2 2024, it opened 7 new positions, sold out of 2, added to 10 and reduced 5. The biggest buy was Peloton Interactive Class A (PTON, shares +59%) and the biggest sale an exit from Warby Parker Class A (WRBY).
- Most Recent 13F
- Q2 2026
- Location
- GREENWICH, CT
- CIK
- 0001326150
- Portfolio Value
- $45.1M (Q3 2024)
- SEC Filing
- 0001104659-24-118963 ↗ filed Nov 14, 2024
Holdings Value
Holdings 27 stocks · $45.1M
| LYFT LYFT Inc. Class A | 13.99% | 494,187 | $6.3M | Add +24.3% |
| COMP Compass Inc. Class A | 13.76% | 1,014,223 | $6.2M | Reduce -14.1% |
| SNAP Snap Inc. Class A | 13.70% | 576,834 | $6.2M | Add +53.1% |
| PTON Peloton Interactive Inc. Class A | 12.69% | 1,221,973 | $5.7M | Add +58.8% |
| NN Nextnav Inc. | 7.94% | 477,632 | $3.6M | Add +0.2% |
| SOFI Sofi Technologies Inc. | 4.36% | 250,117 | $2.0M | Add +66.6% |
| GRPN Groupon Inc. | 4.34% | 199,751 | $2.0M | Add +17.8% |
| HLF Herbalife Ltd. | 3.73% | 233,851 | $1.7M | Add +27.0% |
| UNFI United Natural Foods Inc. | 3.54% | 94,720 | $1.6M | No change |
| BMBL Bumble Inc. Class A | 3.44% | 242,844 | $1.5M | Add +54.1% |
| KDP Keurig Dr Pepper Inc. | 2.91% | 35,018 | $1.3M | Reduce -65.0% |
| IWM iShares Russell 2000 ETF | 2.45% | 5,000 | $1.1M | New |
| PII Polaris Inc. | 2.44% | 13,181 | $1.1M | New |
| JBLU Jetblue Airways Corp. | 1.46% | 100,300 | $658K | New |
| BABA Alibaba Group Holding-SP ADR | 1.18% | 5,000 | $531K | New |
| EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC | 1.11% | 5,000 | $498K | New |
| PENN Penn Entertainment Inc. | 1.05% | 25,000 | $472K | Reduce -66.7% |
| MSOS Advisorshares Pure US Cann | 0.88% | 55,000 | $394K | No change |
| GRWG Growgeneration Corp. | 0.79% | 166,822 | $355K | No change |
| OTLY Oatly Group AB | 0.78% | 412,477 | $352K | No change |
| KWEB Kranesh Csi China Internet | 0.76% | 10,000 | $340K | New |
| HYFM Hydrofarm Hldgs Group Inc. | 0.74% | 486,450 | $335K | No change |
| ADV Advantage Solutions Inc. | 0.66% | 86,305 | $296K | Reduce -49.0% |
| LVS Las Vegas Sands Corp. | 0.56% | 5,000 | $252K | New |
| TLRY Tilray Brands Inc. | 0.39% | 100,000 | $176K | Reduce -92.8% |
| GPRO Gopro Inc. Class A | 0.23% | 75,362 | $102K | Add +430.4% |
| OLPX Olaplex Holdings Inc. | 0.15% | 27,961 | $66K | Add +21.7% |
Portfolio Sells Q2 2024 → Q3 2024
| WRBY Warby Parker Inc. Class A | Sold out | 0.00% | −5.31 |
| TLRY Tilray Brands Inc. | Reduce -92.8% | 0.39% | −5.04 |
| KDP Keurig Dr Pepper Inc. | Reduce -65.0% | 2.91% | −4.95 |
| PENN Penn Entertainment Inc. | Reduce -66.7% | 1.05% | −2.37 |
| ADV Advantage Solutions Inc. | Reduce -49.0% | 0.66% | −0.63 |
| CHGG Chegg Inc. | Sold out | 0.00% | −0.19 |
| COMP Compass Inc. Class A | Reduce -14.1% | 13.76% | +3.75 |
Portfolio Buys Q2 2024 → Q3 2024
| PTON Peloton Interactive Inc. Class A | Add +58.8% | 12.69% | +6.58 |
| IWM iShares Russell 2000 ETF | New | 2.45% | +2.45 |
| PII Polaris Inc. | New | 2.44% | +2.44 |
| SOFI Sofi Technologies Inc. | Add +66.6% | 4.36% | +2.03 |
| JBLU Jetblue Airways Corp. | New | 1.46% | +1.46 |
| BABA Alibaba Group Holding-SP ADR | New | 1.18% | +1.18 |
| EL Estee Lauder Companies Class A | New | 1.11% | +1.11 |
| LYFT LYFT Inc. Class A | Add +24.3% | 13.99% | +0.80 |
| KWEB Kranesh Csi China Internet | New | 0.76% | +0.76 |
| LVS Las Vegas Sands Corp. | New | 0.56% | +0.56 |
| GPRO Gopro Inc. Class A | Add +430.4% | 0.23% | +0.18 |
| OLPX Olaplex Holdings Inc. | Add +21.7% | 0.15% | +0.06 |
| BMBL Bumble Inc. Class A | Add +54.1% | 3.44% | −0.46 |
| HLF Herbalife Ltd. | Add +27.0% | 3.73% | −0.77 |
| SNAP Snap Inc. Class A | Add +53.1% | 13.70% | −1.03 |
| NN Nextnav Inc. | Add +0.2% | 7.94% | −1.15 |
| GRPN Groupon Inc. | Add +17.8% | 4.34% | −1.77 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 14 | $52.8M | OPEN, NN, JBLU, SNAP, PTON |
| Q1 2026 | 20 | $45.7M | SNAP, OPEN, NN, JBLU, PTON |
| Q4 2025 | 22 | $63.4M | SNAP, GRPN, NN, JBLU, PTON |
| Q3 2025 | 18 | $65.5M | JBLU, SNAP, GRPN, PTON, NN |
| Q2 2025 | 31 | $60.0M | GRPN, SNAP, NN, BMBL, PTON |
| Q1 2025 | 27 | $57.2M | GRPN, SNAP, W, PTON, NN |
| Q4 2024 | 22 | $58.0M | JBLU, GRPN, PTON, NN, BA |
| Q3 2024 | 27 | $45.1M | LYFT, COMP, SNAP, PTON, NN |
| Q2 2024 | 22 | $42.5M | SNAP, LYFT, COMP, NN, KDP |
| Q1 2024 | 21 | $42.1M | SNAP, LYFT, PTON, COMP, KDP |