North Star Asset Management Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 8, 2024), North Star Asset Management Inc. reported 323 stock positions worth $2.1 billion. Its top holding was Microsoft (MSFT) at 3.1% of the portfolio, followed by Schwab US Broad Market ETF (SCHB, 2.8%) and Apple (AAPL, 2.7%). Compared with Q4 2023, it opened 17 new positions, sold out of 9, added to 101 and reduced 133. The biggest buy was Ste STR SPDR PT S&P 500 ETF (SPYM, shares +87%) and the biggest sale Adobe (ADBE, shares −1%).

Most Recent 13F
Q2 2026
Location
NEENAH, WI
CIK
0001056559
Portfolio Value
$2.1B (Q1 2024)
SEC Filing
0001056559-24-000002 ↗ filed May 8, 2024

Holdings Value

0$1.0B$2.0B$3.0B Q1 2024: $2.1B $2.1B Q1 2024 Q2 2024: $2.1B Q2 2024 Q3 2024: $2.2B Q3 2024 Q4 2024: $2.3B Q4 2024 Q1 2025: $2.2B Q1 2025 Q2 2025: $2.4B Q2 2025 Q3 2025: $2.5B Q3 2025 Q4 2025: $2.5B Q4 2025 Q1 2026: $2.3B Q1 2026 Q2 2026: $2.5B Q2 2026

Holdings 323 stocks · $2.1B

MSFT Microsoft Corp. 3.13% 157,681 $66.3M Reduce -1.2%
SCHB Schwab US Broad Market ETF 2.79% 966,628 $59.0M Add +2.5%
AAPL Apple Inc. 2.71% 335,014 $57.4M Reduce -1.1%
FISV Fiserv Inc. 2.37% 313,792 $50.2M Reduce -1.7%
VTI VG Morningstar TS MKT ETF-US 2.19% 178,736 $46.5M Reduce -0.6%
ADBE Adobe Inc. 2.12% 88,868 $44.8M Reduce -1.3%
V Visa Inc. Class A 1.97% 149,555 $41.7M Reduce -0.2%
SSNC Ss&c Technologies Holdings 1.79% 587,395 $37.8M Add +2.2%
AMZN Amazon.com Inc. 1.72% 201,763 $36.4M Add +0.8%
GOOG Alphabet Inc. Class C 1.72% 238,942 $36.4M Add +0.2%
SYK Stryker Corp. 1.67% 98,872 $35.4M Reduce -0.5%
SCHW Schwab (charles) Corp. 1.64% 480,719 $34.8M Add +3.0%
PFG Principal Financial Group 1.63% 398,732 $34.4M Add +0.5%
SPYM Ste STR SPDR PT S&P 500 ETF 1.59% 547,908 $33.7M Add +86.9%
ABT Abbott Laboratories 1.58% 293,797 $33.4M Add +0.5%
SNPS Synopsys Inc. 1.54% 57,214 $32.7M Reduce -1.1%
INTU Intuit Inc. 1.53% 49,938 $32.5M Reduce -2.5%
GPN Global Payments Inc. 1.49% 235,802 $31.5M Add +1.4%
TMO Thermo Fisher Scientific Inc. 1.48% 53,866 $31.3M Add +0.5%
AME Ametek Inc. 1.47% 170,572 $31.2M Reduce -0.1%
EVTC Evertec Inc. 1.38% 734,759 $29.3M Add +0.8%
EFX Equifax Inc. 1.35% 106,671 $28.5M Reduce -1.2%
ASML ASML Holding NV-NY Reg SHS 1.34% 29,247 $28.4M Reduce -3.0%
ABBV Abbvie Inc. 1.32% 154,025 $28.0M Add +1.0%
PTC PTC Inc. 1.24% 139,487 $26.4M Reduce -1.2%
ACIW Aci Worldwide Inc. 1.23% 782,943 $26.0M Reduce -1.1%
DHR Danaher Corp. 1.22% 103,574 $25.9M Add +1.8%
AES AES Corp. 1.18% 1,393,792 $25.0M Add +2.4%
LOW Lowe's Cos Inc. 1.15% 95,406 $24.3M Add +0.7%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 1.10% 190,216 $23.2M Add +4.4%
ADI Analog Devices Inc. 1.06% 113,218 $22.4M Add +1.1%
SWTSX Schwab Tot STK MRKT Indx 1.04% 246,211 $21.9M Reduce -0.5%
NVDA Nvidia Corp. 1.04% 24,261 $21.9M Reduce -8.2%
AMD Advanced Micro Devices 1.03% 120,893 $21.8M Reduce -3.8%
VEEV Veeva Systems Inc. Class A 0.95% 86,675 $20.1M Add +2.5%
FDX FedEx Corp. 0.93% 68,065 $19.7M Reduce -3.0%
MA Mastercard Inc. Class A 0.92% 40,450 $19.5M Add +2.0%
HOLX Hologic Inc. 0.91% 247,872 $19.3M Add +1.7%
WH Wyndham Hotels & Resorts Inc. 0.90% 247,093 $19.0M Reduce -0.2%
MENASHA CORP 0.88% 2,181 $18.7M No change
ECL Ecolab Inc. 0.87% 79,792 $18.4M Add +0.0%
FIS Fidelity National Info Serv 0.80% 229,616 $17.0M Add +3.1%
RGEN Repligen Corp. 0.80% 92,206 $17.0M Add +0.6%
PBH Prestige Consumer Healthcare 0.79% 231,301 $16.8M Add +0.1%
AMG Affiliated Managers Group 0.79% 99,817 $16.7M Add +2.4%
SCHF Schwab Intl Equity ETF 0.78% 422,523 $16.5M Reduce -6.2%
AVGO Broadcom Inc. 0.78% 12,432 $16.5M Add +0.6%
RPM RPM International Inc. 0.77% 136,546 $16.2M Add +0.3%
ROK Rockwell Automation Inc. 0.76% 55,390 $16.1M Add +0.1%
COST Costco Wholesale Corp. 0.75% 21,701 $15.9M Reduce -0.6%
SPMD SS SPDR P S&P 400 Midcap ETF 0.75% 296,029 $15.8M Add +86.2%
JPM JPMorgan Chase & Co. 0.72% 76,341 $15.3M Reduce -0.0%
APH Amphenol Corp. Class A 0.71% 130,583 $15.1M Add +1.8%
PYPL PayPal Holdings Inc. 0.70% 222,143 $14.9M Add +2.2%
PB Prosperity Bancshares Inc. 0.69% 221,558 $14.6M Add +4.0%
AKAM Akamai Technologies Inc. 0.66% 128,563 $14.0M Add +0.5%
MBWM Mercantile Bank Corp. 0.66% 361,274 $13.9M Reduce -0.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.65% 112,113 $13.7M Add +8.8%
ROP Roper Technologies Inc. 0.64% 24,225 $13.6M Add +4.4%
LLY Eli Lilly & Co. 0.62% 16,938 $13.2M Reduce -0.4%
VOO Vanguard S&P 500 ETF 0.61% 27,004 $13.0M Reduce -50.9%
BALL Ball Corp. 0.61% 190,990 $12.9M Add +2.6%
GOOGL Alphabet Inc. Class A 0.60% 83,915 $12.7M Reduce -0.9%
SPSM SS SPDR P S&P 600 Small Cap 0.55% 270,312 $11.6M Add +7.1%
TYL Tyler Technologies Inc. 0.54% 27,096 $11.5M Add +1.1%
SYY Sysco Corp. 0.54% 141,483 $11.5M Add +6.2%
UNP Union Pacific Corp. 0.54% 46,424 $11.4M Reduce -11.8%
KMB Kimberly-Clark Corp. 0.53% 87,473 $11.3M Reduce -7.0%
SCHA Schwab US Small-Cap ETF 0.53% 227,761 $11.2M Add +0.8%
VZ Verizon Communications Inc. 0.51% 257,469 $10.8M Reduce -0.2%
SCHX Schwab US Large-Cap ETF 0.47% 161,596 $10.0M Reduce -1.2%
SCHM Schwab US Mid Cap ETF 0.47% 121,817 $9.9M Add +0.2%
CRWD CrowdStrike Holdings Inc. Class A 0.47% 30,770 $9.9M Reduce -1.9%
UNH Unitedhealth Group Inc. 0.46% 19,815 $9.8M Add +21.2%
PEP Pepsico Inc. 0.45% 53,953 $9.4M Add +19.1%
META Meta Platforms Inc. Class A 0.44% 19,197 $9.3M Reduce -7.1%
NKE Nike Inc. Class B 0.44% 99,009 $9.3M Add +2.2%
SCHE Schwab Emrg Mrkts Eqty ETF 0.43% 361,459 $9.1M Reduce -9.3%
ISRG Intuitive Surgical Inc. 0.42% 22,370 $8.9M Add +0.3%
ITW Illinois Tool Works 0.42% 33,030 $8.9M Reduce -1.1%
DDOG Datadog Inc. Class A 0.38% 64,605 $8.0M Add +2.6%
LYV Live Nation Entertainment Inc. 0.35% 69,557 $7.4M Add +33.8%
ZS Zscaler Inc. 0.29% 31,608 $6.1M Add +1.6%
VFIAX Vanguard 500 Index-Adm 0.28% 12,345 $6.0M Add +0.3%
FAST Fastenal Co. 0.28% 76,858 $5.9M No change
VWO Vanguard Ftse Emerging Marke 0.28% 141,733 $5.9M Reduce -4.8%
ILMN Illumina Inc. 0.28% 42,851 $5.9M Add +14.4%
VEU Vanguard Ftse All-World Ex-U 0.27% 98,288 $5.8M Reduce -2.4%
NAVI Navient Corp. 0.27% 324,447 $5.6M Reduce -29.8%
PAYC Paycom Software Inc. 0.26% 27,787 $5.5M Add +47.8%
ADYEY Adyen NV-Unspon ADR 0.26% 322,756 $5.5M Add +4.2%
AVTR Avantor Inc. 0.25% 205,174 $5.2M Add +3.9%
PM Philip Morris International 0.23% 53,746 $4.9M Reduce -0.0%
QCOM Qualcomm Inc. 0.23% 29,016 $4.9M Reduce -1.1%
JNJ Johnson & Johnson 0.22% 29,980 $4.7M Reduce -1.5%
NVO Novo-Nordisk A/S-Spons ADR 0.21% 35,143 $4.5M Reduce -1.6%
CHD Church & Dwight Co. Inc. 0.21% 42,381 $4.4M Reduce -25.1%
XLE SS Energy Select Sector 0.21% 46,392 $4.4M Reduce -1.2%
GLD SPDR Gold Shares 0.20% 20,639 $4.2M Add +0.8%
IJH iShares Core S&P Midcap ETF 0.20% 68,956 $4.2M Reduce -60.0%
ABNB Airbnb Inc. Class A 0.19% 24,783 $4.1M New
IEMG iShares Core MSCI Emerging 0.18% 74,824 $3.9M Reduce -3.8%
NIC Nicolet Bankshares Inc. 0.18% 44,619 $3.8M Add +3.7%
AFL Aflac Inc. 0.18% 44,058 $3.8M Reduce -1.8%
MAR Marriott International Class A 0.18% 14,938 $3.8M Reduce -0.1%
TBGVX Tweedy Browne Intl Val 0.18% 129,158 $3.7M Reduce -7.2%
BA The Boeing Co. 0.17% 18,896 $3.6M Add +24.3%
AEPFX Eupac Fund-F-2 filed as American Funds Europacific Growth F2 0.17% 60,520 $3.5M Reduce -1.4%
CTLT Catalent Inc. 0.15% 56,250 $3.2M Reduce -43.9%
UPS United Parcel Service Class B 0.15% 21,335 $3.2M Reduce -1.6%
PFE Pfizer Inc. 0.15% 113,271 $3.1M Reduce -9.8%
XOM Exxon Mobil Corp. 0.14% 26,170 $3.0M Reduce -9.6%
PEO Adams Natural Resources Fund 0.14% 131,134 $3.0M Reduce -3.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.14% 5,698 $3.0M No change
SCHV Schwab US Large-Cap Value 0.14% 39,223 $3.0M Reduce -0.5%
AMGN Amgen Inc. 0.14% 10,172 $2.9M Add +2.0%
VTSAX VNGD Mrngst TS MK Idx FD-Adm 0.13% 22,202 $2.8M Reduce -1.1%
XLK SS Technology Select Sector 0.13% 13,122 $2.7M Add +0.3%
HD Home Depot Inc. 0.12% 6,875 $2.6M Add +0.7%
INTC Intel Corp. 0.12% 58,384 $2.6M Add +0.3%
PG The Procter & Gamble Co. 0.12% 15,540 $2.5M Add +0.1%
VDE Vanguard Energy ETF 0.12% 19,065 $2.5M Add +0.5%
ORCL Oracle Corp. 0.12% 19,421 $2.4M Reduce -0.7%
MCK McKesson Corp. 0.11% 4,484 $2.4M No change
VRTX Vertex Pharmaceuticals Inc. 0.11% 5,723 $2.4M Reduce -0.0%
CSCO Cisco Systems Inc. 0.11% 46,392 $2.3M Reduce -0.3%
JBL Jabil Inc. 0.11% 17,270 $2.3M No change
VYM Vanguard High DVD Yield ETF 0.11% 18,950 $2.3M Add +0.5%
BTO John Hancock Financial Opp 0.11% 76,999 $2.3M Reduce -1.4%
ENPH Enphase Energy Inc. 0.11% 18,644 $2.3M Add +8.5%
BRK.B Berkshire Hathaway Inc. Class B 0.10% 5,287 $2.2M Add +0.4%
VIG Vanguard Dividend Apprec ETF 0.10% 12,155 $2.2M Add +11.7%
CALX Calix Inc. 0.10% 65,656 $2.2M New
VUG Vanguard Mrngstar GR ETF-Sui 0.10% 6,296 $2.2M No change
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.10% 2,005 $2.0M Add +0.3%
WAT Waters Corp. 0.09% 5,615 $1.9M Reduce -2.4%
CVX Chevron Corp. 0.09% 12,250 $1.9M Reduce -0.2%
VTV Vanguard Mrngstr Val ETF-Aui 0.09% 11,651 $1.9M Reduce -0.8%
MDLZ Mondelez International Inc. Class A 0.09% 26,711 $1.9M Reduce -1.4%
GE General Electric 0.09% 10,327 $1.8M Reduce -7.0%
VLTO Veralto Corp. 0.08% 20,243 $1.8M Reduce -21.3%
KO The Coca-Cola Co. 0.08% 28,740 $1.8M Reduce -0.8%
DFS Discover Financial Services 0.08% 12,846 $1.7M Reduce -29.6%
TXG 10X Genomics Inc. Class A 0.08% 43,635 $1.6M Add +7.3%
MCD McDonald's Corp. 0.07% 5,595 $1.6M Reduce -0.8%
CTSH Cognizant Tech Solutions-A 0.07% 21,330 $1.6M Reduce -6.0%
IQV Iqvia Holdings Inc. 0.07% 6,140 $1.6M Reduce -1.1%
SPDW Ste STR SPDR PT DW Eu ETF 0.07% 42,400 $1.5M Add +91.2%
MRK Merck & Co. Inc. 0.07% 11,298 $1.5M Reduce -0.3%
SPEM State Street SP PTF Em ETF 0.07% 41,069 $1.5M Add +96.9%
TXN Texas Instruments Inc. 0.07% 8,527 $1.5M Reduce -0.5%
IVV iShares Core S&P 500 ETF 0.07% 2,800 $1.5M Add +1.2%
ADP Automatic Data Processing 0.07% 5,658 $1.4M No change
VWENX Vanguard Wellington-Adm filed as VAN WELLINGTON ADM #571 0.06% 18,158 $1.4M No change
CME Cme Group Inc. 0.06% 6,248 $1.3M No change
MO Altria Group Inc. 0.06% 29,707 $1.3M Add +1.4%
CMCSA Comcast Corp. Class A 0.06% 29,781 $1.3M Add +0.1%
YUM Yum! Brands Inc. 0.06% 9,199 $1.3M Reduce -1.1%
ASB Associated Banc-Corp. 0.06% 58,308 $1.3M Reduce -10.7%
EMR Emerson Electric Co. 0.06% 11,057 $1.3M Reduce -0.1%
GS Goldman Sachs Group Inc. 0.06% 2,935 $1.2M No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 6,155 $1.2M Add +4.5%
VPMAX Vanguard Primecap Fund-Adm 0.05% 6,489 $1.1M Reduce -12.7%
EXEL Exelixis Inc. 0.05% 44,500 $1.1M No change
AMCR Amcor PLC 0.05% 110,931 $1.1M Reduce -13.9%
CSGP Costar Group Inc. 0.05% 10,189 $984K New
TSLA Tesla Inc. 0.05% 5,582 $981K Reduce -15.3%
VSMAX Vangrd Mrgstr SML CP Idx-Adm 0.05% 8,939 $979K Add +0.0%
HUBB Hubbell Inc. 0.05% 2,306 $957K Reduce -2.5%
MMM 3M Co. 0.04% 8,777 $931K Reduce -16.5%
WY Weyerhaeuser Co. 0.04% 25,642 $921K Reduce -1.4%
NSC Norfolk Southern Corp. 0.04% 3,570 $910K Reduce -1.4%
VIGAX VNGD Mrngst Grwth Idx FD-Adm 0.04% 5,034 $892K Reduce -3.8%
OSK Oshkosh Corp. 0.04% 7,138 $890K No change
VEA Vanguard Ftse Developed ETF 0.04% 17,605 $883K Add +7.3%
RMD Resmed Inc. 0.04% 4,334 $858K Reduce -12.9%
OLED Universal Display Corp. 0.04% 5,035 $848K No change
BMO Bank of Montreal filed as BANK MONTREAL QUE 0.04% 8,609 $841K Reduce -3.9%
ACN Accenture PLC Class A 0.04% 2,426 $841K Reduce -7.6%
SWPPX Schwab S&P 500 Index-Sel 0.04% 9,993 $808K Add +1.8%
VIMAX VNGD Mrngst MD-CP Idx FD-Adm 0.04% 2,501 $774K No change
WFC Wells Fargo & Co. 0.04% 13,229 $767K No change
HUM Humana Inc. 0.03% 2,065 $716K Reduce -0.7%
QRVO Qorvo Inc. 0.03% 6,145 $706K Reduce -3.8%
VRSN Verisign Inc. 0.03% 3,510 $665K Reduce -6.4%
HSIC Henry Schein Inc. 0.03% 8,785 $663K Reduce -0.3%
CL Colgate-Palmolive Co. 0.03% 7,313 $659K No change
ANSS Ansys Inc. 0.03% 1,883 $654K New
LIN Linde PLC 0.03% 1,401 $651K Reduce -0.1%
INCY Incyte Corp. 0.03% 11,350 $647K No change
ITOT iShares Core S&P Total U.S. 0.03% 5,512 $636K Add +0.1%
BRK.A 1/100 Berkshire HTWY A Class A 0.03% 100 $634K No change
PANW Palo Alto Networks Inc. 0.03% 2,198 $625K Add +10.4%
MRSH Marsh & McLennan Cos 0.03% 3,030 $624K Add +0.5%
KRE SS SPDR S&P Regional Bank 0.03% 12,397 $623K No change
DOV Dover Corp. 0.03% 3,505 $621K No change
WMT Walmart Inc. 0.03% 10,235 $616K Add +4.3%
JACTX Janus Henderson Forty-T 0.03% 12,252 $615K No change
MKC McCormick & Co.-Non VTG SHRS 0.03% 7,728 $594K Add +66.8%
IONS Ionis Pharmaceuticals Inc. 0.03% 13,640 $591K Reduce -0.1%
VXUS Vanguard Total Intl Stock 0.03% 9,760 $589K Add +14.1%
MASI Masimo Corp. 0.03% 3,968 $583K Reduce -5.4%
NSRGY Nestle SA-Spons ADR 0.03% 5,475 $581K Reduce -17.9%
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 0.03% 6,535 $571K Add +0.5%
TBCIX T Rowe PR Blue Chip Grow-I filed as ROWE T PRICE BLUE CHIP GROWT 0.03% 3,245 $556K No change
EPAM Epam Systems Inc. 0.03% 2,000 $552K No change
VINIX Vanguard Inst Index-Inst 0.03% 1,277 $552K No change
ETN Eaton Corp. PLC 0.03% 1,756 $549K Reduce -1.9%
WSFS WSFS Financial Corp. 0.03% 12,155 $549K Reduce -27.6%
DCI Donaldson Co. Inc. 0.03% 7,197 $537K No change
RTX RTX Corp. 0.03% 5,487 $535K No change
VGT Vanguard Info Tech ETF 0.02% 1,000 $524K Reduce -4.8%
BEN Franklin Templeton Inc. 0.02% 18,513 $520K Reduce -2.9%
SCHD Schwab US DVD Equity ETF 0.02% 6,423 $518K Add +0.6%
RHHBY Roche Holdings Ltd.-Spons ADR 0.02% 16,071 $513K No change
COP Conocophillips 0.02% 4,028 $513K Reduce -2.4%
FTV Fortive Corp. 0.02% 5,949 $512K No change
BMY Bristol-Myers Squibb Co. 0.02% 9,145 $496K Add +36.3%
KBE SS SPDR S&P Bank ETF 0.02% 10,347 $487K Reduce -20.7%
NVS Novartis AG-Sponsored ADR 0.02% 4,951 $479K No change
HES Hess Corp. 0.02% 3,080 $470K No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.02% 1,873 $468K Add +1.5%
PHO Invesco Water Resources ETF 0.02% 7,000 $466K No change
CAT Caterpillar Inc. 0.02% 1,261 $462K Reduce -1.6%
SCHG Schwab US Large-Cap Growth 0.02% 4,813 $446K Reduce -6.7%
BRC Brady Corporation Class A 0.02% 7,200 $427K No change
WEC WEC Energy Group Inc. 0.02% 5,149 $423K Reduce -4.8%
EFA iShares MSCI Eafe ETF 0.02% 5,291 $423K Reduce -1.4%
AVNS Avanos Medical Inc. 0.02% 20,962 $417K Reduce -2.1%
USB US Bancorp 0.02% 9,222 $412K Reduce -19.9%
ARDX Ardelyx Inc. 0.02% 55,000 $402K Reduce -1.8%
VEXAX Vanguard Ext MKT Indx-Adm 0.02% 2,999 $399K No change
GIS General Mills Inc. 0.02% 5,678 $397K No change
ZBH Zimmer Biomet Holdings Inc. 0.02% 3,008 $397K Reduce -5.5%
AIVSX Amer FND Inv Co. of Am-A filed as AMERICAN FUNDS INVMT CO OF AMER A 0.02% 7,113 $395K Add +4.8%
KHC The Kraft Heinz Co. 0.02% 10,674 $394K Reduce -1.6%
SBUX Starbucks Corp. 0.02% 4,288 $392K Reduce -0.3%
EVVTY Evolution AB-ADR 0.02% 3,137 $391K Add +4.0%
MDY State Street SPDR S&P Midcap 0.02% 700 $389K Reduce -12.5%
QQQ Invesco QQQ Trust Series 1 0.02% 862 $383K Reduce -2.3%
MDT Medtronic PLC 0.02% 4,192 $365K Add +4.4%
IIF Morgan Stanley India Invest 0.02% 15,432 $354K Reduce -2.4%
FXAIX Fidelity 500 Index Fund 0.02% 1,898 $347K No change
CI The Cigna Group 0.02% 956 $347K Reduce -2.0%
FDGRX Fidelity Growth Company-RTL 0.02% 9,421 $347K Reduce -12.6%
APD Air Products & Chemicals Inc. 0.02% 1,427 $346K No change
TCEHY Tencent Holdings Ltd.-Uns ADR 0.02% 8,800 $343K Add +0.3%
DELL Dell Technologies -C 0.02% 2,933 $335K No change
WMCVX Wasatch Small Cap Value Fund 0.02% 30,517 $334K No change
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.02% 1,409 $332K No change
PSX Phillips 66 0.02% 2,027 $331K Reduce -0.8%
CTAS Cintas Corp. 0.02% 480 $330K No change
HON Honeywell International Inc. 0.02% 1,603 $329K Reduce -25.9%
ETHE Grayscale Ethereum Staking E 0.02% 12,400 $324K Add +2.2%
GAFFX Amer FND GRW FD of Am-F3 0.01% 4,479 $319K No change
MPC Marathon Petroleum Corp. 0.01% 1,515 $305K Reduce -35.2%
GEHC GE Healthcare Technology 0.01% 3,338 $303K Reduce -2.8%
ANCFX Amer FND Fndmntl Invst-A filed as AMERICAN FUNDS FUNDAMENTAL INVS A 0.01% 3,811 $303K No change
T AT&T Inc. 0.01% 17,160 $302K New
HAINX Harbor International-Inst 0.01% 6,205 $291K No change
AXP American Express Co. 0.01% 1,279 $291K Add +3.5%
CRM Salesforce Inc. 0.01% 959 $289K New
WGROX Wasatch Core Growth Fund 0.01% 3,184 $287K No change
VTCLX Vanguard Tax MGD Cap Ap-Adm 0.01% 1,038 $282K Reduce -18.3%
WHR Whirlpool Corp. 0.01% 2,339 $280K Add +3.9%
NVST Envista Holdings Corp. 0.01% 13,074 $280K Reduce -41.2%
GNRC Generac Holdings Inc. 0.01% 2,188 $276K Reduce -4.8%
SWISX Schwab Intl Indx 0.01% 11,480 $274K Reduce -0.1%
REGN Regeneron Pharmaceuticals 0.01% 278 $268K No change
IDNA iShares Gen-Immunology HLTH 0.01% 11,100 $267K No change
CCI Crown Castle Inc. 0.01% 2,525 $267K Add +2.9%
JPUS JPMorgan Div Ret US Eq ETF 0.01% 2,350 $263K No change
VWILX Vanguard Intl Growth-Adm 0.01% 2,428 $260K Reduce -6.6%
RVT Royce Small-Cap Trust Inc. 0.01% 17,101 $259K Reduce -5.2%
Total Market Equity Index Pool 0.01% 5,158 $257K Reduce -17.5%
MGEE Mge Energy Inc. 0.01% 3,146 $248K No change
AGTHX Amer FND GRW FD of Am-A filed as AMERICAN FUNDS GROWTH FU 0.01% 3,394 $241K No change
BLK BlackRock Finance Inc. 0.01% 287 $239K Add +3.6%
WM Waste Management Inc. 0.01% 1,115 $238K New
ENB Enbridge Inc. 0.01% 6,568 $238K New
CEF Sprott Physical Gold & Silver 0.01% 11,500 $234K No change
POGAX Putnam Large Cap Growth-A 0.01% 3,792 $232K Reduce -0.2%
ESGU iShares ESG Aware MSCI USA 0.01% 2,020 $232K Reduce -1.9%
SHWZ Medicine Man Technologies Inc. 0.01% 281,724 $231K Reduce -8.2%
IYY iShares Dow Jones U.S. ETF 0.01% 1,800 $231K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.01% 1,185 $227K Add +1.2%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.01% 4,135 $227K No change
IDXX Idexx Laboratories Inc. 0.01% 418 $226K Reduce -0.5%
ALNY Alnylam Pharmaceuticals Inc. 0.01% 1,510 $226K Reduce -0.3%
SO The Southern Co. 0.01% 3,126 $224K No change
BMDIX Baird Mid Cap Growth-Inst 0.01% 8,336 $215K No change
SJM The JM Smucker Co. filed as SMUCKER J M CO 0.01% 1,700 $214K No change
FCNTX Fidelity Contrafund 0.01% 11,240 $213K No change
CIPIX Champlain Mid Cap Fund-Inst 0.01% 8,051 $213K New
TWCUX American Century Ultra-Inv 0.01% 2,579 $213K New
DVY iShares Select Dividend ETF 0.01% 1,710 $211K No change
BAOB Baraboo Bancorp Inc. 0.01% 83,779 $208K No change
VAC Marriott Vacations World 0.01% 1,920 $207K New
AEP American Electric Power 0.01% 2,389 $206K New
PRGFX T Rowe PR Growth Stock-Inv 0.01% 2,100 $204K New
CEG Constellation Energy Group 0.01% 1,101 $204K New
BIIB Biogen Inc. 0.01% 943 $203K Add +3.3%
WBD Warner Bros Discovery Inc. 0.01% 21,360 $186K Reduce -2.0%
KCDMY Kimberly-Clark DE Mexico-ADR filed as KC DE MEXICO 0.01% 12,000 $146K No change
FWIAX Nuveen Wi Municipal Bond-A 0.01% 14,058 $140K Add +0.8%
PRA Proassurance Corp. 0.01% 10,649 $137K No change
BTMIX Baird SHRT-TRM Muni BND-Inst 0.01% 10,659 $106K No change
DNA Ginkgo Bioworks Holdings Inc. 0.00% 88,000 $102K Add +41.6%
BDJ BlackRock Enhanced Eqty DVD 0.00% 10,194 $84K New
XNROX Neu Re Est Sec Inc. FD Inc.-US filed as NEUBERGER BERMAN REAL ESTATE 0.00% 23,570 $79K No change
NML Neuberger Energy Infrastruct 0.00% 10,232 $75K New
CMRF Cim Real Estate Finance Trus 0.00% 12,024 $73K No change
FKINX Franklin Income Fund-A1 0.00% 27,612 $65K No change
WAMVX Wasatch Micro Cap Value-Inv 0.00% 12,641 $46K No change
LUMINAR TECHNOLOGIES INC 0.00% 22,000 $43K No change
LXRX Lexicon Pharmaceuticals Inc. 0.00% 12,550 $30K New
OTLY Oatly Group AB 0.00% 12,400 $14K Add +3.3%
RMSL Remsleep Holdings Inc. 0.00% 720,000 $9K No change
IPDQF Impedimed Ltd. 0.00% 20,000 $1K No change
EQUATORIALE HOLDINGS PTE 0.00% 17,000 $0 No change
MJMJ The Maryjane Group Inc. 0.00% 2,649,998 $0 No change
TPAC Trans-Pacific Aerospace Co. I 0.00% 200,000 $0 No change
SWIBER HOLDINGS LTD 0.00% 17,000 $0 No change

Portfolio Sells Q4 2023 → Q1 2024

ADBE Adobe Inc. Reduce -1.3% 2.12% −0.63
AAPL Apple Inc. Reduce -1.1% 2.71% −0.62
VOO Vanguard S&P 500 ETF Reduce -50.9% 0.61% −0.62
IJH iShares Core S&P Midcap ETF Reduce -60.0% 0.20% −0.29
NAVI Navient Corp. Reduce -29.8% 0.27% −0.17
WH Wyndham Hotels & Resorts Inc. Reduce -0.2% 0.90% −0.12
UNP Union Pacific Corp. Reduce -11.8% 0.54% −0.12
INTU Intuit Inc. Reduce -2.5% 1.53% −0.11
MBWM Mercantile Bank Corp. Reduce -0.3% 0.66% −0.09
CTLT Catalent Inc. Reduce -43.9% 0.15% −0.08
SCHE Schwab Emrg Mrkts Eqty ETF Reduce -9.3% 0.43% −0.07
SCHF Schwab Intl Equity ETF Reduce -6.2% 0.78% −0.07
CHD Church & Dwight Co. Inc. Reduce -25.1% 0.21% −0.07
KMB Kimberly-Clark Corp. Reduce -7.0% 0.53% −0.05
TSLA Tesla Inc. Reduce -15.3% 0.05% −0.04
PFE Pfizer Inc. Reduce -9.8% 0.15% −0.04
VWO Vanguard Ftse Emerging Marke Reduce -4.8% 0.28% −0.03
ITW Illinois Tool Works Reduce -1.1% 0.42% −0.03
FRSGX Franklin SM/Mid Cap GRW-A Sold out 0.00% −0.03
PM Philip Morris International Reduce -0.0% 0.23% −0.03
DFS Discover Financial Services Reduce -29.6% 0.08% −0.03
UPS United Parcel Service Class B Reduce -1.6% 0.15% −0.02
V Visa Inc. Class A Reduce -0.2% 1.97% −0.02
LBNDX Lord Abbett BND Debentur-A Sold out 0.00% −0.02
VLTO Veralto Corp. Reduce -21.3% 0.08% −0.02
JNJ Johnson & Johnson Reduce -1.5% 0.22% −0.02
TBGVX Tweedy Browne Intl Val Reduce -7.2% 0.18% −0.02
IEMG iShares Core MSCI Emerging Reduce -3.8% 0.18% −0.02
PTC PTC Inc. Reduce -1.2% 1.24% −0.02
EFX Equifax Inc. Reduce -1.2% 1.35% −0.02
VEU Vanguard Ftse All-World Ex-U Reduce -2.4% 0.27% −0.02
HUM Humana Inc. Reduce -0.7% 0.03% −0.01
MMM 3M Co. Reduce -16.5% 0.04% −0.01
NVST Envista Holdings Corp. Reduce -41.2% 0.01% −0.01
CTSH Cognizant Tech Solutions-A Reduce -6.0% 0.07% −0.01
AMCR Amcor PLC Reduce -13.9% 0.05% −0.01
WSFS WSFS Financial Corp. Reduce -27.6% 0.03% −0.01
BTO John Hancock Financial Opp Reduce -1.4% 0.11% −0.01
ASB Associated Banc-Corp. Reduce -10.7% 0.06% −0.01
MDLZ Mondelez International Inc. Class A Reduce -1.4% 0.09% −0.01
NSRGY Nestle SA-Spons ADR Reduce -17.9% 0.03% −0.01
ACIW Aci Worldwide Inc. Reduce -1.1% 1.23% −0.01
PLXS Plexus Corp. Sold out 0.00% −0.01
MCD McDonald's Corp. Reduce -0.8% 0.07% −0.01
CSCO Cisco Systems Inc. Reduce -0.3% 0.11% −0.01
AFL Aflac Inc. Reduce -1.8% 0.18% −0.01
WAMCX Wasatch Ultra Growth-Inv Sold out 0.00% −0.01
RECKITT BENCKISER-SPON ADR Sold out 0.00% −0.01
TEMFX Templeton Foreign Fund-A Sold out 0.00% −0.01
VRSN Verisign Inc. Reduce -6.4% 0.03% −0.01

Portfolio Buys Q4 2023 → Q1 2024

SPYM Ste STR SPDR PT S&P 500 ETF Add +86.9% 1.59% +0.75
SPMD SS SPDR P S&P 400 Midcap ETF Add +86.2% 0.75% +0.35
ABNB Airbnb Inc. Class A New 0.19% +0.19
DIS The Walt Disney Co. Add +8.8% 0.65% +0.17
AMZN Amazon.com Inc. Add +0.8% 1.72% +0.16
FIS Fidelity National Info Serv Add +3.1% 0.80% +0.12
ABBV Abbvie Inc. Add +1.0% 1.32% +0.12
VEEV Veeva Systems Inc. Class A Add +2.5% 0.95% +0.12
CALX Calix Inc. New 0.10% +0.10
SCHB Schwab US Broad Market ETF Add +2.5% 2.79% +0.10
LYV Live Nation Entertainment Inc. Add +33.8% 0.35% +0.10
TROW T Rowe Price Group Inc. Add +4.4% 1.10% +0.09
AVGO Broadcom Inc. Add +0.6% 0.78% +0.07
LOW Lowe's Cos Inc. Add +0.7% 1.15% +0.07
PBH Prestige Consumer Healthcare Add +0.1% 0.79% +0.07
PAYC Paycom Software Inc. Add +47.8% 0.26% +0.06
ECL Ecolab Inc. Add +0.0% 0.87% +0.06
APH Amphenol Corp. Class A Add +1.8% 0.71% +0.06
BALL Ball Corp. Add +2.6% 0.61% +0.06
MA Mastercard Inc. Class A Add +2.0% 0.92% +0.05
ADYEY Adyen NV-Unspon ADR Add +4.2% 0.26% +0.05
PEP Pepsico Inc. Add +19.1% 0.45% +0.05
CSGP Costar Group Inc. New 0.05% +0.05
SYY Sysco Corp. Add +6.2% 0.54% +0.04
ISRG Intuitive Surgical Inc. Add +0.3% 0.42% +0.04
AMG Affiliated Managers Group Add +2.4% 0.79% +0.03
SPDW Ste STR SPDR PT DW Eu ETF Add +91.2% 0.07% +0.03
SPEM State Street SP PTF Em ETF Add +96.9% 0.07% +0.03
ANSS Ansys Inc. New 0.03% +0.03
PFG Principal Financial Group Add +0.5% 1.63% +0.03
UNH Unitedhealth Group Inc. Add +21.2% 0.46% +0.02
TMO Thermo Fisher Scientific Inc. Add +0.5% 1.48% +0.02
HOLX Hologic Inc. Add +1.7% 0.91% +0.02
PYPL PayPal Holdings Inc. Add +2.2% 0.70% +0.02
DHR Danaher Corp. Add +1.8% 1.22% +0.02
AVTR Avantor Inc. Add +3.9% 0.25% +0.02
T AT&T Inc. New 0.01% +0.01
CRM Salesforce Inc. New 0.01% +0.01
MKC McCormick & Co.-Non VTG SHRS Add +66.8% 0.03% +0.01
GWW WW Grainger Inc. Add +0.3% 0.10% +0.01
ENB Enbridge Inc. New 0.01% +0.01
WM Waste Management Inc. New 0.01% +0.01
ILMN Illumina Inc. Add +14.4% 0.28% +0.01
CIPIX Champlain Mid Cap Fund-Inst New 0.01% +0.01
TWCUX American Century Ultra-Inv New 0.01% +0.01
VIG Vanguard Dividend Apprec ETF Add +11.7% 0.10% +0.01
VAC Marriott Vacations World New 0.01% +0.01
AEP American Electric Power New 0.01% +0.01
CEG Constellation Energy Group New 0.01% +0.01
PRGFX T Rowe PR Growth Stock-Inv New 0.01% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 372$2.5BAAPL, SCHB, GOOG, VTI, MSFT
Q1 2026 356$2.3BAAPL, SCHB, VTI, GOOG, MSFT
Q4 2025 352$2.5BAAPL, MSFT, SCHB, GOOG, VTI
Q3 2025 351$2.5BAAPL, MSFT, SCHB, VTI, SPYM
Q2 2025 344$2.4BMSFT, AAPL, SCHB, VTI, SPYM
Q1 2025 326$2.2BAAPL, FISV, SCHB, MSFT, V
Q4 2024 325$2.3BAAPL, SCHB, MSFT, FISV, VTI
Q3 2024 328$2.2BAAPL, MSFT, SCHB, FISV, VTI
Q2 2024 318$2.1BMSFT, AAPL, SCHB, ADBE, VTI
Q1 2024 323$2.1BMSFT, SCHB, AAPL, FISV, VTI