North Star Asset Management Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 19, 2025), North Star Asset Management Inc. reported 325 stock positions worth $2.3 billion. Its top holding was Apple (AAPL) at 3.9% of the portfolio, followed by Schwab US Broad Market ETF (SCHB, 3.0%) and Microsoft (MSFT, 2.9%). Compared with Q3 2024, it opened 18 new positions, sold out of 21, added to 122 and reduced 119. The biggest buy was Apple (AAPL, shares +12%) and the biggest sale Advanced Micro Devices (AMD, shares −1%).

Most Recent 13F
Q2 2026
Location
NEENAH, WI
CIK
0001056559
Portfolio Value
$2.3B (Q4 2024)
SEC Filing
0001056559-25-000001 ↗ filed Feb 19, 2025

Holdings Value

0$1.0B$2.0B$3.0B Q1 2024: $2.1B Q1 2024 Q2 2024: $2.1B Q2 2024 Q3 2024: $2.2B Q3 2024 Q4 2024: $2.3B $2.3B Q4 2024 Q1 2025: $2.2B Q1 2025 Q2 2025: $2.4B Q2 2025 Q3 2025: $2.5B Q3 2025 Q4 2025: $2.5B Q4 2025 Q1 2026: $2.3B Q1 2026 Q2 2026: $2.5B Q2 2026

Holdings 325 stocks · $2.3B

AAPL Apple Inc. 3.94% 355,697 $89.1M Add +12.4%
SCHB Schwab US Broad Market ETF 2.96% 2,943,378 $66.8M Add +0.3%
MSFT Microsoft Corp. 2.89% 155,046 $65.4M Add +0.1%
FISV Fiserv Inc. 2.69% 296,388 $60.9M Reduce -2.9%
VTI VG Morningstar TS MKT ETF-US 2.26% 176,140 $51.0M Add +0.2%
SPYM Ste STR SPDR PT S&P 500 ETF 2.20% 721,181 $49.7M Add +11.1%
V Visa Inc. Class A 2.07% 148,063 $46.8M Reduce -0.8%
AMZN Amazon.com Inc. 2.07% 212,675 $46.7M Add +0.3%
SSNC Ss&c Technologies Holdings 2.01% 598,703 $45.4M Add +0.9%
GOOG Alphabet Inc. Class C 1.97% 233,825 $44.5M Reduce -1.1%
ADBE Adobe Inc. 1.75% 88,876 $39.5M Add +1.2%
SCHW Schwab (charles) Corp. 1.64% 501,260 $37.1M Add +0.5%
SYK Stryker Corp. 1.58% 99,380 $35.8M Add +0.4%
ACIW Aci Worldwide Inc. 1.58% 686,400 $35.6M Reduce -5.8%
ABT Abbott Laboratories 1.54% 308,496 $34.9M Add +1.0%
GPN Global Payments Inc. 1.40% 282,933 $31.7M Add +3.3%
AME Ametek Inc. 1.40% 175,882 $31.7M Add +0.1%
INTU Intuit Inc. 1.39% 50,033 $31.4M Add +0.1%
PFG Principal Financial Group 1.36% 397,545 $30.8M Add +0.3%
TMO Thermo Fisher Scientific Inc. 1.28% 55,625 $28.9M Add +2.9%
ABBV Abbvie Inc. 1.26% 160,564 $28.5M Add +1.9%
EFX Equifax Inc. 1.26% 111,465 $28.4M Add +4.1%
SNPS Synopsys Inc. 1.25% 58,188 $28.2M Add +2.8%
AVGO Broadcom Inc. 1.24% 120,966 $28.0M Reduce -1.7%
EVTC Evertec Inc. 1.21% 794,171 $27.4M Add +3.6%
NVDA Nvidia Corp. 1.21% 203,325 $27.3M Reduce -5.4%
MENASHA CORP 1.20% 2,181 $27.2M No change
PTC PTC Inc. 1.18% 145,274 $26.7M Add +0.6%
DHR Danaher Corp. 1.11% 109,465 $25.1M Add +3.7%
WH Wyndham Hotels & Resorts Inc. 1.09% 244,571 $24.7M Reduce -1.4%
SWTSX Schwab Tot STK MRKT Indx 1.08% 245,327 $24.3M Add +1.7%
VEEV Veeva Systems Inc. Class A 1.06% 114,108 $24.0M Add +4.8%
ADI Analog Devices Inc. 1.06% 112,519 $23.9M Add +0.0%
LOW Lowe's Cos Inc. 1.03% 93,902 $23.2M Reduce -1.3%
ASML ASML Holding NV-NY Reg SHS 1.01% 32,762 $22.7M Add +12.7%
MA Mastercard Inc. Class A 0.97% 41,533 $21.9M Add +0.4%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.93% 185,823 $21.0M Reduce -2.4%
AES AES Corp. 0.86% 1,515,444 $19.5M Add +7.2%
SPMD SS SPDR P S&P 400 Midcap ETF 0.86% 355,123 $19.4M Reduce -2.8%
COST Costco Wholesale Corp. 0.84% 20,691 $19.0M Reduce -1.7%
AMG Affiliated Managers Group 0.83% 101,921 $18.8M Add +0.6%
ECL Ecolab Inc. 0.83% 79,747 $18.7M Reduce -0.3%
PYPL PayPal Holdings Inc. 0.82% 217,662 $18.6M Reduce -0.6%
APH Amphenol Corp. Class A 0.81% 264,679 $18.4M Add +0.4%
HOLX Hologic Inc. 0.81% 252,857 $18.2M Add +0.3%
JPM JPMorgan Chase & Co. 0.80% 75,245 $18.0M Reduce -1.7%
PBH Prestige Consumer Healthcare 0.78% 225,363 $17.6M Reduce -2.6%
FIS Fidelity National Info Serv 0.77% 215,916 $17.4M Reduce -0.9%
RPM RPM International Inc. 0.74% 136,379 $16.8M Reduce -0.7%
PB Prosperity Bancshares Inc. 0.74% 220,496 $16.6M Reduce -1.3%
MBWM Mercantile Bank Corp. 0.71% 359,445 $16.0M Reduce -0.9%
TYL Tyler Technologies Inc. 0.69% 26,953 $15.5M Reduce -0.7%
ROK Rockwell Automation Inc. 0.69% 54,373 $15.5M Reduce -2.0%
KMB Kimberly-Clark Corp. 0.67% 114,959 $15.1M Add +26.8%
SCHF Schwab Intl Equity ETF 0.64% 775,656 $14.3M Reduce -3.7%
ROP Roper Technologies Inc. 0.62% 27,152 $14.1M Add +5.7%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.62% 126,509 $14.1M Add +5.5%
GOOGL Alphabet Inc. Class A 0.62% 73,880 $14.0M Reduce -3.6%
AMD Advanced Micro Devices 0.61% 114,689 $13.9M Reduce -0.7%
RGEN Repligen Corp. 0.57% 90,127 $13.0M Reduce -2.2%
CRM Salesforce Inc. 0.56% 38,117 $12.7M Add +23.3%
LLY Eli Lilly & Co. 0.56% 16,425 $12.7M Add +2.0%
UNH Unitedhealth Group Inc. 0.55% 24,447 $12.4M Add +4.4%
SCHA Schwab US Small-Cap ETF 0.52% 454,963 $11.8M Reduce -0.1%
ISRG Intuitive Surgical Inc. 0.51% 22,113 $11.5M Reduce -0.6%
ILMN Illumina Inc. 0.51% 85,604 $11.4M Add +6.4%
SCHX Schwab US Large-Cap ETF 0.50% 487,498 $11.3M No change
SYY Sysco Corp. 0.49% 144,504 $11.0M Add +0.3%
AKAM Akamai Technologies Inc. 0.48% 114,023 $10.9M Reduce -3.5%
CRWD CrowdStrike Holdings Inc. Class A 0.48% 31,537 $10.8M Reduce -0.8%
SPSM SS SPDR P S&P 600 Small Cap 0.48% 239,461 $10.8M Reduce -16.0%
FDX FedEx Corp. 0.46% 37,173 $10.5M Reduce -22.9%
META Meta Platforms Inc. Class A 0.46% 17,749 $10.4M Reduce -3.5%
BALL Ball Corp. 0.45% 185,195 $10.2M Reduce -1.9%
LYV Live Nation Entertainment Inc. 0.45% 78,412 $10.2M Reduce -0.1%
DDOG Datadog Inc. Class A 0.45% 71,062 $10.2M Add +0.6%
SCHM Schwab US Mid Cap ETF 0.45% 363,625 $10.1M Reduce -0.8%
PAYC Paycom Software Inc. 0.43% 47,681 $9.8M Add +2.5%
PEP Pepsico Inc. 0.41% 61,090 $9.3M Add +3.5%
SCHE Schwab Emrg Mrkts Eqty ETF 0.39% 333,727 $8.9M Reduce -3.1%
UNP Union Pacific Corp. 0.38% 37,556 $8.6M Reduce -3.6%
ITW Illinois Tool Works 0.34% 30,365 $7.7M Add +0.5%
VOO Vanguard S&P 500 ETF 0.32% 13,271 $7.2M Reduce -7.7%
ABNB Airbnb Inc. Class A 0.31% 53,147 $7.0M Add +8.1%
VFIAX Vanguard 500 Index-Adm 0.30% 12,657 $6.9M Reduce -0.9%
ZS Zscaler Inc. 0.30% 36,949 $6.7M Add +0.7%
NKE Nike Inc. Class B 0.27% 81,529 $6.2M Reduce -13.1%
VWO Vanguard Ftse Emerging Marke 0.26% 135,573 $6.0M Reduce -3.9%
PM Philip Morris International 0.26% 49,493 $6.0M Reduce -4.9%
FAST Fastenal Co. 0.24% 76,858 $5.5M No change
VEU Vanguard Ftse All-World Ex-U 0.24% 92,692 $5.3M Reduce -1.5%
AVTR Avantor Inc. 0.22% 236,582 $5.0M Add +8.9%
NIC Nicolet Bankshares Inc. 0.21% 46,088 $4.8M Add +1.2%
GLD SPDR Gold Shares 0.21% 19,819 $4.8M Reduce -2.1%
VZ Verizon Communications Inc. 0.20% 110,509 $4.4M Reduce -8.9%
OSK Oshkosh Corp. 0.19% 44,945 $4.3M Reduce -29.2%
AFL Aflac Inc. 0.19% 40,557 $4.2M Reduce -1.5%
MAR Marriott International Class A 0.18% 14,938 $4.2M No change
ADYEY Adyen NV-Unspon ADR 0.18% 277,654 $4.1M Reduce -6.2%
QCOM Qualcomm Inc. 0.18% 25,923 $4.0M Reduce -2.5%
JNJ Johnson & Johnson 0.17% 27,290 $3.9M Reduce -0.8%
XLE SS Energy Select Sector 0.16% 42,138 $3.6M Reduce -5.7%
IEMG iShares Core MSCI Emerging 0.16% 68,606 $3.6M Reduce -3.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.15% 5,860 $3.4M Add +1.9%
ORCL Oracle Corp. 0.15% 20,462 $3.4M Add +6.0%
VTSAX VNGD Mrngst TS MK Idx FD-Adm filed as VANGUARD TOTAL STOCK MKT IDX ADM 0.14% 23,023 $3.2M Add +5.5%
BA The Boeing Co. 0.14% 18,294 $3.2M Reduce -5.0%
CHD Church & Dwight Co. Inc. 0.14% 30,850 $3.2M Reduce -3.9%
CALX Calix Inc. 0.14% 92,390 $3.2M Add +3.0%
CSGP Costar Group Inc. 0.14% 44,462 $3.2M Add +4.4%
SCHV Schwab US Large-Cap Value 0.14% 117,580 $3.1M Reduce -0.8%
NVO Novo-Nordisk A/S-Spons ADR 0.13% 34,433 $3.0M Reduce -0.3%
XOM Exxon Mobil Corp. 0.13% 26,259 $2.8M Add +17.1%
PG The Procter & Gamble Co. 0.12% 16,303 $2.7M Add +5.0%
AEPFX Eupac Fund-F-2 filed as AMER EUROPACIFIC GRWTH Cl F-2 0.12% 50,339 $2.7M Reduce -4.2%
ASB Associated Banc-Corp. 0.12% 111,801 $2.7M Add +106.9%
BTO John Hancock Financial Opp 0.12% 73,798 $2.6M Reduce -0.9%
EW Edwards Lifesciences Corp. 0.12% 35,271 $2.6M Add +98.6%
AMGN Amgen Inc. 0.11% 9,930 $2.6M Reduce -1.9%
VUG Vanguard Mrngstar GR ETF-Sui 0.11% 6,286 $2.6M No change
CSCO Cisco Systems Inc. 0.11% 43,392 $2.6M Reduce -1.4%
MCK McKesson Corp. 0.11% 4,484 $2.6M No change
TBGVX Tweedy Browne Intl Val 0.11% 98,103 $2.5M Reduce -9.0%
HD Home Depot Inc. 0.11% 6,423 $2.5M Reduce -1.6%
PEO Adams Natural Resources Fund 0.11% 111,142 $2.4M Reduce -5.2%
VYM Vanguard High DVD Yield ETF 0.11% 18,776 $2.4M Reduce -1.4%
VRTX Vertex Pharmaceuticals Inc. 0.10% 5,823 $2.3M Add +1.8%
VDE Vanguard Energy ETF 0.10% 18,934 $2.3M Reduce -0.6%
JBL Jabil Inc. 0.10% 15,285 $2.2M Reduce -2.1%
IVV iShares Core S&P 500 ETF 0.10% 3,687 $2.2M Add +8.5%
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.09% 2,005 $2.1M No change
TSLA Tesla Inc. 0.09% 5,139 $2.1M Reduce -27.9%
SPEM State Street SP PTF Em ETF 0.09% 52,334 $2.0M Add +6.2%
SPDW Ste STR SPDR PT DW Eu ETF 0.09% 58,062 $2.0M Add +9.4%
WAT Waters Corp. 0.09% 5,175 $1.9M Reduce -3.7%
BRK.B Berkshire Hathaway Inc. Class B 0.09% 4,234 $1.9M Add +0.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.08% 11,325 $1.9M No change
VWENX Vanguard Wellington-Adm 0.08% 25,913 $1.9M Add +42.7%
QUAL iShares MSCI USA Quality Fac 0.08% 10,617 $1.9M No change
ANSS Ansys Inc. 0.08% 5,579 $1.9M Add +25.6%
CVX Chevron Corp. 0.08% 12,967 $1.9M Add +9.6%
NAVI Navient Corp. 0.08% 135,911 $1.8M Reduce -19.5%
KO The Coca-Cola Co. 0.08% 28,610 $1.8M Reduce -0.0%
PFE Pfizer Inc. 0.08% 64,049 $1.7M Reduce -19.4%
GS Goldman Sachs Group Inc. 0.07% 2,916 $1.7M Add +8.8%
GE General Electric filed as GE AEROSPACE 0.07% 9,985 $1.7M Reduce -0.1%
ADP Automatic Data Processing 0.07% 5,658 $1.7M No change
VIG Vanguard Dividend Apprec ETF 0.07% 8,237 $1.6M Add +12.2%
MCD McDonald's Corp. 0.07% 5,522 $1.6M Add +2.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.07% 7,274 $1.6M Add +4.3%
AMCR Amcor PLC 0.07% 168,801 $1.6M Add +53.6%
MDLZ Mondelez International Inc. Class A 0.07% 26,446 $1.6M Reduce -0.3%
UPS United Parcel Service Class B 0.07% 11,896 $1.5M Reduce -22.6%
EXEL Exelixis Inc. 0.07% 44,500 $1.5M No change
IJH iShares Core S&P Midcap ETF 0.06% 23,459 $1.5M Add +6.1%
MO Altria Group Inc. 0.06% 27,350 $1.4M Reduce -0.9%
XLK SS Technology Select Sector 0.06% 6,147 $1.4M Reduce -35.4%
CTSH Cognizant Tech Solutions-A 0.06% 17,210 $1.3M Reduce -4.0%
EMR Emerson Electric Co. 0.06% 10,632 $1.3M Add +1.4%
VGT Vanguard Info Tech ETF 0.06% 2,091 $1.3M Add +109.1%
CME Cme Group Inc. 0.06% 5,593 $1.3M No change
CMCSA Comcast Corp. Class A 0.05% 32,768 $1.2M Add +2.1%
IQV Iqvia Holdings Inc. 0.05% 6,140 $1.2M No change
MMM 3M Co. 0.05% 9,246 $1.2M Add +13.1%
PRUIX T Rowe PR Eqty Indx 500-I 0.05% 7,541 $1.2M New
MRK Merck & Co. Inc. 0.05% 11,378 $1.1M Add +2.4%
TXN Texas Instruments Inc. 0.05% 5,972 $1.1M Reduce -2.5%
VEA Vanguard Ftse Developed ETF 0.05% 23,126 $1.1M Reduce -7.4%
VSMAX Vangrd Mrgstr SML CP Idx-Adm 0.05% 9,421 $1.1M Add +4.2%
YUM Yum! Brands Inc. 0.05% 7,602 $1.0M Reduce -2.1%
VLTO Veralto Corp. 0.04% 9,680 $986K Reduce -12.6%
SWPPX Schwab S&P 500 Index-Sel 0.04% 10,843 $979K Add +0.7%
WMT Walmart Inc. 0.04% 10,645 $962K Add +3.8%
ENPH Enphase Energy Inc. 0.04% 13,746 $944K Reduce -28.6%
VIMAX VNGD Mrngst MD-CP Idx FD-Adm 0.04% 2,804 $917K Add +12.1%
HUBB Hubbell Inc. 0.04% 2,156 $903K Reduce -4.6%
WFC Wells Fargo & Co. 0.04% 12,658 $889K No change
INTC Intel Corp. 0.04% 43,379 $870K Reduce -25.7%
VIGAX VNGD Mrngst Grwth Idx FD-Adm filed as VANGUARD GROWTH INDEX-ADM 0.04% 4,112 $868K Reduce -17.6%
DFS Discover Financial Services 0.04% 4,769 $826K Reduce -5.5%
NSC Norfolk Southern Corp. 0.04% 3,505 $823K Reduce -0.4%
CAT Caterpillar Inc. 0.04% 2,261 $820K Add +82.9%
BMO Bank of Montreal filed as BANK MONTREAL QUE 0.04% 8,422 $817K Add +1.2%
USB US Bancorp 0.04% 16,911 $809K Add +107.0%
PANW Palo Alto Networks Inc. 0.04% 4,398 $800K No change
CL Colgate-Palmolive Co. 0.04% 8,798 $800K Add +24.8%
INCY Incyte Corp. 0.03% 11,350 $784K No change
ITOT iShares Core S&P Total U.S. 0.03% 6,033 $776K No change
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 0.03% 6,535 $768K No change
GEV GE Vernova Inc. 0.03% 2,284 $751K Reduce -0.9%
OLED Universal Display Corp. 0.03% 5,035 $736K No change
ACN Accenture PLC Class A 0.03% 2,076 $730K Reduce -4.6%
KRE SS SPDR S&P Regional Bank 0.03% 11,997 $724K Reduce -3.2%
JACTX Janus Henderson Forty-T 0.03% 13,534 $699K Add +10.5%
SCHD Schwab US DVD Equity ETF 0.03% 25,299 $691K Add +2.8%
VTCLX Vanguard Tax MGD Cap Ap-Adm 0.03% 2,274 $688K Add +119.1%
VRSN Verisign Inc. 0.03% 3,317 $686K Add +0.2%
TXG 10X Genomics Inc. Class A 0.03% 47,627 $684K Reduce -17.9%
BRK.A 1/100 Berkshire HTWY A Class A 0.03% 100 $681K No change
BMY Bristol-Myers Squibb Co. 0.03% 12,025 $680K Add +68.1%
DOV Dover Corp. 0.03% 3,505 $658K No change
MRSH Marsh & McLennan Cos 0.03% 3,030 $644K No change
RTX RTX Corp. 0.03% 5,537 $641K Add +3.8%
PLTR Palantir Technologies Inc. Class A 0.03% 8,229 $622K Add +33.3%
APD Air Products & Chemicals Inc. 0.03% 2,122 $615K Add +49.2%
VINIX Vanguard Inst Index-Inst 0.03% 1,277 $612K No change
TBCIX T Rowe PR Blue Chip Grow-I filed as ROWE T PRICE BLUE CHIP GROWT 0.03% 3,245 $608K No change
PHO Invesco Water Resources ETF 0.03% 9,000 $592K No change
LIN Linde PLC 0.03% 1,401 $587K No change
WY Weyerhaeuser Co. 0.03% 20,660 $582K Reduce -0.7%
HSIC Henry Schein Inc. 0.03% 8,335 $577K Reduce -3.5%
RHHBY Roche Holdings Ltd.-Spons ADR 0.02% 16,050 $560K Reduce -0.1%
ETN Eaton Corp. PLC 0.02% 1,686 $560K No change
KBE SS SPDR S&P Bank ETF 0.02% 9,772 $542K Reduce -4.9%
SCHG Schwab US Large-Cap Growth 0.02% 19,275 $537K Add +6.8%
BRC Brady Corporation Class A 0.02% 7,200 $532K No change
WEC WEC Energy Group Inc. 0.02% 5,643 $531K Reduce -0.0%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.02% 1,925 $508K Add +4.1%
RMD Resmed Inc. 0.02% 2,138 $489K Reduce -3.6%
IONS Ionis Pharmaceuticals Inc. 0.02% 13,640 $477K No change
NVS Novartis AG-Sponsored ADR 0.02% 4,876 $474K No change
Total Market Equity Index Pool 0.02% 8,440 $471K Add +63.2%
DCI Donaldson Co. Inc. 0.02% 6,807 $458K Reduce -4.2%
FTV Fortive Corp. 0.02% 5,915 $444K No change
NSRGY Nestle SA-Spons ADR 0.02% 5,429 $444K Add +4.4%
FXAIX Fidelity 500 Index Fund 0.02% 2,121 $433K Add +11.6%
COP Conocophillips 0.02% 4,363 $433K Add +10.4%
MASI Masimo Corp. 0.02% 2,565 $424K Reduce -0.2%
HES Hess Corp. 0.02% 3,080 $410K No change
EPAM Epam Systems Inc. 0.02% 1,750 $409K No change
SBUX Starbucks Corp. 0.02% 4,462 $407K Add +6.5%
MDT Medtronic PLC 0.02% 5,083 $406K Add +12.8%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.02% 1,584 $402K Add +17.0%
MDY State Street SPDR S&P Midcap 0.02% 700 $399K No change
EFA iShares MSCI Eafe ETF 0.02% 5,191 $392K Reduce -0.9%
VTIAX Vanguard TTL Int St Idx-Adm 0.02% 12,341 $391K New
AXP American Express Co. 0.02% 1,312 $389K No change
IDXX Idexx Laboratories Inc. 0.02% 939 $388K Add +127.4%
QRVO Qorvo Inc. 0.02% 5,447 $381K Reduce -0.6%
AIVSX Amer FND Inv Co. of Am-A filed as AMERICAN FUNDS INVMT CO OF AMER A 0.02% 6,574 $379K Add +3.7%
T AT&T Inc. 0.02% 16,514 $376K Reduce -1.5%
CTAS Cintas Corp. 0.02% 2,001 $366K No change
GIS General Mills Inc. 0.02% 5,678 $362K No change
FDGRX Fidelity Growth Company-RTL 0.02% 8,967 $362K No change
HON Honeywell International Inc. 0.02% 1,573 $355K Add +0.3%
WMCVX Wasatch Small Cap Value Fund 0.02% 35,404 $349K Add +16.0%
DELL Dell Technologies -C 0.02% 3,023 $348K Add +0.3%
BEN Franklin Templeton Inc. 0.02% 16,970 $344K Add +10.4%
ETHE Grayscale Ethereum Staking E 0.01% 12,130 $340K Reduce -1.9%
ZBH Zimmer Biomet Holdings Inc. 0.01% 3,163 $334K Add +6.0%
GAFFX Amer FND GRW FD of Am-F3 0.01% 4,479 $334K No change
AVNS Avanos Medical Inc. 0.01% 20,867 $332K Add +0.0%
VEXAX Vanguard Ext MKT Indx-Adm 0.01% 2,288 $330K Reduce -7.8%
AKREX Akre Focus Fund-RTL 0.01% 5,075 $328K New
KHC The Kraft Heinz Co. 0.01% 10,580 $325K Reduce -0.0%
MKC McCormick & Co.-Non VTG SHRS 0.01% 4,193 $320K Reduce -34.9%
WGROX Wasatch Core Growth Fund 0.01% 3,461 $311K Add +8.7%
ALNY Alnylam Pharmaceuticals Inc. 0.01% 1,310 $308K No change
ANCFX Amer FND Fndmntl Invst-A filed as AMERICAN FUNDS FUNDAMENTAL INVS A 0.01% 3,755 $303K Add +4.1%
VTMFX Vanguard Tax MGD Balance-Adm 0.01% 6,597 $298K New
WHR Whirlpool Corp. 0.01% 2,582 $296K Add +10.4%
BLK BlackRock Finance Inc. 0.01% 287 $294K Add +3.6%
BAOB Baraboo Bancorp Inc. 0.01% 83,779 $283K No change
DUK Duke Energy Corp. 0.01% 2,620 $282K Add +30.7%
IIF Morgan Stanley India Invest 0.01% 11,097 $280K Reduce -5.9%
IWF iShares Russell 1000 Growth 0.01% 696 $280K New
POGAX Putnam Large Cap Growth-A 0.01% 3,952 $275K Add +4.5%
CEF Sprott Physical Gold & Silver 0.01% 11,500 $273K No change
EQIX Equinix Inc. 0.01% 290 $273K New
TOST Toast Inc. Class A 0.01% 7,470 $272K No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.01% 6,120 $269K New
JPUS JPMorgan Div Ret US Eq ETF 0.01% 2,350 $268K No change
ENB Enbridge Inc. 0.01% 6,318 $268K No change
SWISX Schwab Intl Indx 0.01% 11,787 $267K Add +0.1%
MGEE Mge Energy Inc. 0.01% 2,831 $266K Reduce -10.0%
MS Morgan Stanley 0.01% 2,077 $261K New
C Citigroup Inc. 0.01% 3,698 $260K Add +4.9%
IYY iShares Dow Jones U.S. ETF 0.01% 1,800 $258K No change
ESGU iShares ESG Aware MSCI USA 0.01% 1,995 $257K No change
WSFS WSFS Financial Corp. 0.01% 4,828 $257K Reduce -10.3%
AGTHX Amer FND GRW FD of Am-A 0.01% 3,394 $253K No change
GEHC GE Healthcare Technology 0.01% 3,218 $252K Reduce -0.6%
CEG Constellation Energy Group 0.01% 1,122 $251K Add +1.9%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.01% 1,250 $248K No change
CI The Cigna Group 0.01% 873 $241K Add +0.6%
FCNTX Fidelity Contrafund 0.01% 11,240 $236K No change
NOBL Proshares S&P 500 Dividend A 0.01% 2,358 $235K No change
SRE Sempra 0.01% 2,653 $233K Reduce -2.1%
SO The Southern Co. 0.01% 2,826 $233K Reduce -0.3%
PLXS Plexus Corp. 0.01% 1,485 $232K Reduce -11.9%
TSM Taiwan Semiconductor-SP ADR 0.01% 1,170 $231K New
ZTS Zoetis Inc. 0.01% 1,418 $231K New
LNT Alliant Energy Corp. 0.01% 3,876 $229K Add +0.2%
PSX Phillips 66 0.01% 1,997 $228K Reduce -0.5%
VWILX Vanguard Intl Growth-Adm 0.01% 2,237 $227K Add +2.1%
DE Deere & Co. 0.01% 534 $226K New
DVY iShares Select Dividend ETF 0.01% 1,710 $225K No change
AEP American Electric Power 0.01% 2,416 $223K Add +3.3%
WM Waste Management Inc. 0.01% 1,100 $222K No change
VB Vanguard Most SM-Cap ETF-Usd 0.01% 888 $213K New
RVT Royce Small-Cap Trust Inc. 0.01% 13,397 $212K Reduce -5.1%
HAINX Harbor International-Inst 0.01% 4,732 $209K No change
PRGFX T Rowe PR Growth Stock-Inv 0.01% 1,979 $209K Reduce -14.3%
PAYX Paychex Inc. 0.01% 1,475 $207K New
VDIGX Vanguard Dividend Growth-Inv 0.01% 5,709 $207K New
GILD Gilead Sciences Inc. 0.01% 2,172 $201K New
PRA Proassurance Corp. 0.01% 10,649 $169K No change
BGB Blackstone Strategic Credit 0.01% 11,720 $143K Reduce -1.0%
FWIAX Nuveen Wi Municipal Bond-A 0.01% 14,408 $141K Add +0.9%
VTRS Viatris Inc. 0.01% 10,340 $129K New
BTMIX Baird SHRT-TRM Muni BND-Inst 0.00% 10,659 $106K No change
CMRF Cim Real Estate Finance Trus 0.00% 12,024 $73K No change
FKINX Franklin Income Fund-A1 0.00% 27,612 $65K No change
WAMVX Wasatch Micro Cap Value-Inv 0.00% 12,641 $53K No change
XNROX Neu Re Est Sec Inc. FD Inc.-US filed as NEUBERGER BERMAN REAL ESTATE 0.00% 13,661 $48K No change
ATNM Actinium Pharmaceuticals Inc. 0.00% 10,000 $13K New
QTEX Qtrex Quantum Ltd. filed as INSPIRA TECHNOLOGIES OXY BHN 0.00% 10,000 $10K New
LXRX Lexicon Pharmaceuticals Inc. 0.00% 11,500 $8K Reduce -8.4%
SHWZ Medicine Man Technologies Inc. 0.00% 281,724 $6K No change
RMSL Remsleep Holdings Inc. 0.00% 320,000 $3K Reduce -55.6%
IPDQF Impedimed Ltd. 0.00% 20,000 $644 No change
EQUATORIALE HOLDINGS PTE 0.00% 17,000 $0 No change
MJMJ The Maryjane Group Inc. 0.00% 2,649,998 $0 No change
TPAC Trans-Pacific Aerospace Co. I 0.00% 200,000 $0 No change
SWIBER HOLDINGS LTD 0.00% 17,000 $0 No change

Portfolio Sells Q3 2024 → Q4 2024

AMD Advanced Micro Devices Reduce -0.7% 0.61% −0.24
LOW Lowe's Cos Inc. Reduce -1.3% 1.03% −0.13
FDX FedEx Corp. Reduce -22.9% 0.46% −0.13
BALL Ball Corp. Reduce -1.9% 0.45% −0.12
SCHF Schwab Intl Equity ETF Reduce -3.7% 0.64% −0.11
SPSM SS SPDR P S&P 600 Small Cap Reduce -16.0% 0.48% −0.11
CTLT Catalent Inc. Sold out 0.00% −0.10
NKE Nike Inc. Class B Reduce -13.1% 0.27% −0.10
OSK Oshkosh Corp. Reduce -29.2% 0.19% −0.10
ECL Ecolab Inc. Reduce -0.3% 0.83% −0.09
ACIW Aci Worldwide Inc. Reduce -5.8% 1.58% −0.09
SCHE Schwab Emrg Mrkts Eqty ETF Reduce -3.1% 0.39% −0.06
ENPH Enphase Energy Inc. Reduce -28.6% 0.04% −0.06
NVO Novo-Nordisk A/S-Spons ADR Reduce -0.3% 0.13% −0.05
AKAM Akamai Technologies Inc. Reduce -3.5% 0.48% −0.05
UNP Union Pacific Corp. Reduce -3.6% 0.38% −0.05
VZ Verizon Communications Inc. Reduce -8.9% 0.20% −0.05
FIS Fidelity National Info Serv Reduce -0.9% 0.77% −0.05
RGEN Repligen Corp. Reduce -2.2% 0.57% −0.04
VWO Vanguard Ftse Emerging Marke Reduce -3.9% 0.26% −0.04
NAVI Navient Corp. Reduce -19.5% 0.08% −0.04
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -2.8% 0.86% −0.04
XLK SS Technology Select Sector Reduce -35.4% 0.06% −0.03
TBGVX Tweedy Browne Intl Val Reduce -9.0% 0.11% −0.03
AMGN Amgen Inc. Reduce -1.9% 0.11% −0.03
VEU Vanguard Ftse All-World Ex-U Reduce -1.5% 0.24% −0.03
HUM Humana Inc. Sold out 0.00% −0.03
TXG 10X Genomics Inc. Class A Reduce -17.9% 0.03% −0.03
PFE Pfizer Inc. Reduce -19.4% 0.08% −0.03
VXUS Vanguard Total Intl Stock Sold out 0.00% −0.03
UPS United Parcel Service Class B Reduce -22.6% 0.07% −0.03
ADYEY Adyen NV-Unspon ADR Reduce -6.2% 0.18% −0.03
QCOM Qualcomm Inc. Reduce -2.5% 0.18% −0.03
JNJ Johnson & Johnson Reduce -0.8% 0.17% −0.03
IEMG iShares Core MSCI Emerging Reduce -3.4% 0.16% −0.02
VOO Vanguard S&P 500 ETF Reduce -7.7% 0.32% −0.02
INTC Intel Corp. Reduce -25.7% 0.04% −0.02
TYL Tyler Technologies Inc. Reduce -0.7% 0.69% −0.02
AEPFX Eupac Fund-F-2 Reduce -4.2% 0.12% −0.02
AFL Aflac Inc. Reduce -1.5% 0.19% −0.02
PM Philip Morris International Reduce -4.9% 0.26% −0.02
QQQ Invesco QQQ Trust Series 1 Sold out 0.00% −0.02
MDLZ Mondelez International Inc. Class A Reduce -0.3% 0.07% −0.02
ARDX Ardelyx Inc. Sold out 0.00% −0.02
XLE SS Energy Select Sector Reduce -5.7% 0.16% −0.02
PEO Adams Natural Resources Fund Reduce -5.2% 0.11% −0.02
CCI Crown Castle Inc. Sold out 0.00% −0.01
KO The Coca-Cola Co. Reduce -0.0% 0.08% −0.01
REGN Regeneron Pharmaceuticals Sold out 0.00% −0.01
MPC Marathon Petroleum Corp. Sold out 0.00% −0.01

Portfolio Buys Q3 2024 → Q4 2024

AAPL Apple Inc. Add +12.4% 3.94% +0.63
AMZN Amazon.com Inc. Add +0.3% 2.07% +0.29
SPYM Ste STR SPDR PT S&P 500 ETF Add +11.1% 2.20% +0.23
SCHW Schwab (charles) Corp. Add +0.5% 1.64% +0.19
CRM Salesforce Inc. Add +23.3% 0.56% +0.18
GPN Global Payments Inc. Add +3.3% 1.40% +0.14
DIS The Walt Disney Co. Add +5.5% 0.62% +0.11
KMB Kimberly-Clark Corp. Add +26.8% 0.67% +0.09
PAYC Paycom Software Inc. Add +2.5% 0.43% +0.08
DDOG Datadog Inc. Class A Add +0.6% 0.45% +0.08
ASB Associated Banc-Corp. Add +106.9% 0.12% +0.07
EW Edwards Lifesciences Corp. Add +98.6% 0.12% +0.06
PRUIX T Rowe PR Eqty Indx 500-I New 0.05% +0.05
MA Mastercard Inc. Class A Add +0.4% 0.97% +0.05
AME Ametek Inc. Add +0.1% 1.40% +0.05
EVTC Evertec Inc. Add +3.6% 1.21% +0.05
APH Amphenol Corp. Class A Add +0.4% 0.81% +0.04
SCHB Schwab US Broad Market ETF Add +0.3% 2.96% +0.04
VEEV Veeva Systems Inc. Class A Add +4.8% 1.06% +0.04
ILMN Illumina Inc. Add +6.4% 0.51% +0.04
SSNC Ss&c Technologies Holdings Add +0.9% 2.01% +0.03
VGT Vanguard Info Tech ETF Add +109.1% 0.06% +0.03
ABNB Airbnb Inc. Class A Add +8.1% 0.31% +0.03
AMG Affiliated Managers Group Add +0.6% 0.83% +0.03
VTI VG Morningstar TS MKT ETF-US Add +0.2% 2.26% +0.03
ANSS Ansys Inc. Add +25.6% 0.08% +0.02
VWENX Vanguard Wellington-Adm Add +42.7% 0.08% +0.02
SWTSX Schwab Tot STK MRKT Indx Add +1.7% 1.08% +0.02
USB US Bancorp Add +107.0% 0.04% +0.02
NIC Nicolet Bankshares Inc. Add +1.2% 0.21% +0.02
VTIAX Vanguard TTL Int St Idx-Adm New 0.02% +0.02
PLTR Palantir Technologies Inc. Class A Add +33.3% 0.03% +0.02
VTCLX Vanguard Tax MGD Cap Ap-Adm Add +119.1% 0.03% +0.02
CAT Caterpillar Inc. Add +82.9% 0.04% +0.01
AKREX Akre Focus Fund-RTL New 0.01% +0.01
GS Goldman Sachs Group Inc. Add +8.8% 0.07% +0.01
AMCR Amcor PLC Add +53.6% 0.07% +0.01
BMY Bristol-Myers Squibb Co. Add +68.1% 0.03% +0.01
ZS Zscaler Inc. Add +0.7% 0.30% +0.01
VTMFX Vanguard Tax MGD Balance-Adm New 0.01% +0.01
IWF iShares Russell 1000 Growth New 0.01% +0.01
EQIX Equinix Inc. New 0.01% +0.01
BAC Bank of America Corp. New 0.01% +0.01
MS Morgan Stanley New 0.01% +0.01
PTC PTC Inc. Add +0.6% 1.18% +0.01
TSM Taiwan Semiconductor-SP ADR New 0.01% +0.01
ZTS Zoetis Inc. New 0.01% +0.01
DE Deere & Co. New 0.01% +0.01
VB Vanguard Most SM-Cap ETF-Usd New 0.01% +0.01
PAYX Paychex Inc. New 0.01% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 372$2.5BAAPL, SCHB, GOOG, VTI, MSFT
Q1 2026 356$2.3BAAPL, SCHB, VTI, GOOG, MSFT
Q4 2025 352$2.5BAAPL, MSFT, SCHB, GOOG, VTI
Q3 2025 351$2.5BAAPL, MSFT, SCHB, VTI, SPYM
Q2 2025 344$2.4BMSFT, AAPL, SCHB, VTI, SPYM
Q1 2025 326$2.2BAAPL, FISV, SCHB, MSFT, V
Q4 2024 325$2.3BAAPL, SCHB, MSFT, FISV, VTI
Q3 2024 328$2.2BAAPL, MSFT, SCHB, FISV, VTI
Q2 2024 318$2.1BMSFT, AAPL, SCHB, ADBE, VTI
Q1 2024 323$2.1BMSFT, SCHB, AAPL, FISV, VTI