North Star Asset Management Inc.

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 10, 2025), North Star Asset Management Inc. reported 351 stock positions worth $2.5 billion. Its top holding was Apple (AAPL) at 3.7% of the portfolio, followed by Microsoft (MSFT, 3.3%) and Schwab US Broad Market ETF (SCHB, 2.8%). Compared with Q2 2025, it opened 20 new positions, sold out of 13, added to 105 and reduced 139. The biggest buy was ServiceNow (NOW, shares +3013%) and the biggest sale Intuit (INTU, shares −0%).

Most Recent 13F
Q2 2026
Location
NEENAH, WI
CIK
0001056559
Portfolio Value
$2.5B (Q3 2025)
SEC Filing
0001056559-25-000005 ↗ filed Nov 10, 2025

Holdings Value

0$1.0B$2.0B$3.0B Q1 2024: $2.1B Q1 2024 Q2 2024: $2.1B Q2 2024 Q3 2024: $2.2B Q3 2024 Q4 2024: $2.3B Q4 2024 Q1 2025: $2.2B Q1 2025 Q2 2025: $2.4B Q2 2025 Q3 2025: $2.5B $2.5B Q3 2025 Q4 2025: $2.5B Q4 2025 Q1 2026: $2.3B Q1 2026 Q2 2026: $2.5B Q2 2026

Holdings 351 stocks · $2.5B

AAPL Apple Inc. 3.74% 361,995 $92.2M Reduce -3.3%
MSFT Microsoft Corp. 3.30% 157,141 $81.4M Reduce -1.2%
SCHB Schwab US Broad Market ETF 2.80% 2,687,620 $69.1M Add +0.9%
VTI VG Morningstar TS MKT ETF-US 2.42% 181,865 $59.7M Reduce -0.7%
SPYM Ste STR SPDR PT S&P 500 ETF 2.40% 754,797 $59.1M Add +0.5%
GOOG Alphabet Inc. Class C 2.22% 225,038 $54.8M Reduce -3.2%
SSNC Ss&c Technologies Holdings 2.18% 605,615 $53.8M Reduce -0.9%
V Visa Inc. Class A 1.99% 143,805 $49.1M Reduce -0.8%
AMZN Amazon.com Inc. 1.99% 223,355 $49.0M Add +0.9%
SCHW Schwab (charles) Corp. 1.91% 492,375 $47.0M Reduce -1.7%
ABT Abbott Laboratories 1.65% 304,512 $40.8M Reduce -0.2%
FISV Fiserv Inc. 1.55% 296,639 $38.2M Add +0.6%
ABBV Abbvie Inc. 1.52% 161,916 $37.5M Reduce -0.3%
AVGO Broadcom Inc. 1.52% 113,265 $37.4M Reduce -5.1%
SYK Stryker Corp. 1.49% 99,492 $36.8M Reduce -0.3%
NVDA Nvidia Corp. 1.47% 193,968 $36.2M Reduce -3.9%
VEEV Veeva Systems Inc. Class A 1.43% 118,273 $35.2M Reduce -0.3%
ACIW Aci Worldwide Inc. 1.38% 644,469 $34.0M Reduce -2.3%
INTU Intuit Inc. 1.37% 49,303 $33.7M Reduce -0.4%
ASML ASML Holding NV-NY Reg SHS 1.37% 34,778 $33.7M Add +0.4%
AME Ametek Inc. 1.36% 178,106 $33.5M Reduce -0.0%
ADBE Adobe Inc. 1.34% 93,300 $32.9M Reduce -0.3%
PFG Principal Financial Group 1.33% 395,121 $32.8M Reduce -1.7%
SNPS Synopsys Inc. 1.30% 65,112 $32.1M Add +6.0%
APH Amphenol Corp. Class A 1.29% 257,502 $31.9M Reduce -2.9%
PTC PTC Inc. 1.28% 155,938 $31.7M Reduce -0.3%
TMO Thermo Fisher Scientific Inc. 1.22% 62,054 $30.1M Add +2.5%
EFX Equifax Inc. 1.19% 114,820 $29.5M Add +1.2%
ADI Analog Devices Inc. 1.13% 113,651 $27.9M Reduce -0.2%
EVTC Evertec Inc. 1.10% 805,116 $27.2M Reduce -1.0%
MENASHA CORP 1.10% 2,181 $27.2M No change
GPN Global Payments Inc. 1.07% 318,378 $26.5M Add +1.8%
SWTSX Schwab Tot STK MRKT Indx 1.07% 1,629,405 $26.4M Add +596.6%
MA Mastercard Inc. Class A 1.01% 43,708 $24.9M Add +1.1%
JPM JPMorgan Chase & Co. 1.00% 78,286 $24.7M Add +1.5%
DHR Danaher Corp. 0.96% 119,753 $23.7M Add +1.9%
AES AES Corp. 0.95% 1,775,844 $23.4M Add +2.6%
LOW Lowe's Cos Inc. 0.88% 86,509 $21.7M Reduce -3.8%
ECL Ecolab Inc. 0.88% 79,187 $21.7M Reduce -0.8%
AMG Affiliated Managers Group 0.83% 85,334 $20.3M Reduce -16.4%
WH Wyndham Hotels & Resorts Inc. 0.76% 235,806 $18.8M Reduce -0.4%
COST Costco Wholesale Corp. 0.72% 19,252 $17.8M Reduce -2.0%
ROK Rockwell Automation Inc. 0.72% 50,783 $17.8M Reduce -3.0%
GOOGL Alphabet Inc. Class A 0.72% 72,840 $17.7M Reduce -3.5%
HOLX Hologic Inc. 0.71% 258,979 $17.5M Reduce -0.8%
SCHF Schwab Intl Equity ETF 0.69% 733,210 $17.1M Reduce -0.5%
ITW Illinois Tool Works 0.66% 62,623 $16.3M Reduce -0.8%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.66% 157,509 $16.2M Reduce -5.5%
MBWM Mercantile Bank Corp. 0.65% 355,340 $16.0M Reduce -0.3%
ROP Roper Technologies Inc. 0.64% 31,855 $15.9M Add +7.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.64% 137,757 $15.8M Add +1.0%
RPM RPM International Inc. 0.64% 133,715 $15.8M Reduce -1.7%
PYPL PayPal Holdings Inc. 0.62% 228,701 $15.3M Reduce -0.2%
SPMD SS SPDR P S&P 400 Midcap ETF 0.62% 265,978 $15.2M Add +0.6%
CRWD CrowdStrike Holdings Inc. Class A 0.61% 30,772 $15.1M Add +0.2%
AMD Advanced Micro Devices 0.61% 92,267 $14.9M Reduce -2.3%
PB Prosperity Bancshares Inc. 0.60% 223,943 $14.9M Add +0.6%
TYL Tyler Technologies Inc. 0.57% 26,969 $14.1M Reduce -0.4%
ILMN Illumina Inc. 0.56% 145,477 $13.8M Add +11.2%
KMB Kimberly-Clark Corp. 0.54% 107,246 $13.3M Reduce -2.0%
LYV Live Nation Entertainment Inc. 0.54% 81,366 $13.3M Reduce -1.8%
FIS Fidelity National Info Serv 0.52% 194,270 $12.8M Reduce -5.5%
CRM Salesforce Inc. 0.51% 53,489 $12.7M Add +10.6%
SCHA Schwab US Small-Cap ETF 0.51% 450,016 $12.6M Add +0.5%
SCHX Schwab US Large-Cap ETF 0.50% 472,254 $12.4M Reduce -3.1%
DDOG Datadog Inc. Class A 0.50% 87,148 $12.4M Add +2.2%
PBH Prestige Consumer Healthcare 0.49% 192,990 $12.0M Reduce -1.0%
META Meta Platforms Inc. Class A 0.47% 15,921 $11.7M Reduce -0.7%
RGEN Repligen Corp. 0.46% 85,439 $11.4M Reduce -2.5%
SYY Sysco Corp. 0.46% 136,608 $11.2M Reduce -1.6%
ZS Zscaler Inc. 0.44% 36,580 $11.0M Reduce -1.4%
SCHE Schwab Emrg Mrkts Eqty ETF 0.44% 323,345 $10.8M Add +0.5%
SCHM Schwab US Mid Cap ETF 0.44% 362,557 $10.7M Reduce -0.1%
PAYC Paycom Software Inc. 0.43% 50,759 $10.6M Add +0.4%
UNH Unitedhealth Group Inc. 0.43% 30,465 $10.5M Add +8.0%
ISRG Intuitive Surgical Inc. 0.42% 23,224 $10.4M Add +3.8%
LLY Eli Lilly & Co. 0.42% 13,508 $10.3M Reduce -13.4%
BALL Ball Corp. 0.39% 189,333 $9.5M Add +1.6%
PEP Pepsico Inc. 0.38% 66,677 $9.4M Reduce -2.9%
PM Philip Morris International 0.37% 56,878 $9.2M Reduce -1.6%
SPSM SS SPDR P S&P 600 Small Cap 0.35% 188,392 $8.7M Add +0.4%
VOO Vanguard S&P 500 ETF 0.35% 14,161 $8.7M Add +2.1%
ABNB Airbnb Inc. Class A 0.34% 69,270 $8.4M Add +5.4%
VFIAX Vanguard 500 Index-Adm 0.34% 13,394 $8.3M Reduce -0.4%
UNP Union Pacific Corp. 0.31% 32,738 $7.7M Reduce -5.6%
AKAM Akamai Technologies Inc. 0.31% 99,607 $7.5M Reduce -2.8%
FAST Fastenal Co. 0.31% 153,716 $7.5M No change
VWO Vanguard Ftse Emerging Marke 0.28% 129,168 $7.0M Reduce -0.8%
VEU Vanguard Ftse All-World Ex-U 0.27% 91,549 $6.5M Reduce -0.1%
SPDW Ste STR SPDR PT DW Eu ETF 0.25% 145,378 $6.2M Add +3.9%
ORCL Oracle Corp. 0.25% 21,963 $6.2M Add +0.7%
CALX Calix Inc. 0.24% 96,001 $5.9M Reduce -0.5%
NKE Nike Inc. Class B 0.24% 83,248 $5.8M Reduce -4.0%
CDNS Cadence Design SYS Inc. 0.23% 16,149 $5.7M Add +29.6%
NOW ServiceNow Inc. 0.23% 6,101 $5.6M Add +3012.8%
GLD SPDR Gold Shares 0.22% 15,536 $5.5M Add +0.0%
NIC Nicolet Bankshares Inc. 0.21% 39,232 $5.3M Reduce -14.4%
JNJ Johnson & Johnson 0.21% 27,672 $5.1M Add +0.2%
VERX Vertex Inc. Class A 0.20% 195,015 $4.8M Add +47.8%
EW Edwards Lifesciences Corp. 0.19% 59,781 $4.6M Add +6.9%
QCOM Qualcomm Inc. 0.17% 25,817 $4.3M Reduce -1.4%
AFL Aflac Inc. 0.17% 38,367 $4.3M Reduce -3.8%
BA The Boeing Co. 0.17% 19,355 $4.2M Add +2.2%
IEMG iShares Core MSCI Emerging 0.17% 62,190 $4.1M Reduce -5.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.16% 6,049 $4.0M Add +0.5%
MAR Marriott International Class A 0.16% 14,933 $3.9M No change
SPGI S&P Global Inc. 0.15% 7,728 $3.8M New
XLE SS Energy Select Sector 0.15% 40,948 $3.7M Reduce -1.2%
VZ Verizon Communications Inc. 0.14% 81,261 $3.6M Reduce -8.5%
FDX FedEx Corp. 0.14% 15,024 $3.5M Reduce -28.3%
ADYEY Adyen NV-Unspon ADR 0.14% 217,775 $3.5M Reduce -24.6%
MCK McKesson Corp. 0.14% 4,484 $3.5M No change
SCHV Schwab US Large-Cap Value 0.14% 118,377 $3.4M Add +0.6%
AVTR Avantor Inc. 0.14% 274,065 $3.4M Reduce -5.3%
VTSAX VNGD Mrngst TS MK Idx FD-Adm filed as VANGUARD TOTAL STOCK MKT IDX ADM 0.14% 21,382 $3.4M Add +0.1%
CSCO Cisco Systems Inc. 0.13% 46,707 $3.2M Reduce -0.2%
JBL Jabil Inc. 0.13% 14,710 $3.2M Reduce -0.3%
AEPFX Eupac Fund-F-2 filed as AMER EUROPACIFIC GRWTH Cl F-2 0.13% 48,657 $3.1M Reduce -1.1%
XOM Exxon Mobil Corp. 0.12% 27,144 $3.1M No change
AMGN Amgen Inc. 0.12% 10,815 $3.1M Reduce -0.2%
SPEM State Street SP PTF Em ETF 0.12% 64,770 $3.0M Add +1.7%
VUG Vanguard Mrngstar GR ETF-Sui 0.12% 6,254 $3.0M Reduce -0.0%
CSGP Costar Group Inc. 0.12% 34,939 $2.9M Add +1.3%
HD Home Depot Inc. 0.12% 7,155 $2.9M Add +0.8%
CVX Chevron Corp. 0.12% 18,502 $2.9M Add +23.5%
VGT Vanguard Info Tech ETF 0.12% 3,803 $2.8M Add +234.5%
RMD Resmed Inc. 0.12% 10,362 $2.8M Add +4.8%
ASB Associated Banc-Corp. 0.12% 110,316 $2.8M Reduce -0.0%
GE General Electric filed as GE AEROSPACE 0.11% 9,194 $2.8M Reduce -1.0%
VRTX Vertex Pharmaceuticals Inc. 0.11% 6,883 $2.7M No change
VIG Vanguard Dividend Apprec ETF 0.11% 12,301 $2.7M Add +191.5%
TBGVX Tweedy Browne Intl Val 0.10% 83,673 $2.5M Reduce -2.8%
PG The Procter & Gamble Co. 0.10% 16,469 $2.5M Reduce -0.0%
BTO John Hancock Financial Opp 0.10% 69,030 $2.5M Reduce -4.5%
BRK.B Berkshire Hathaway Inc. Class B 0.10% 4,939 $2.5M Add +1.3%
FA First Advantage Corp. 0.10% 158,236 $2.4M Add +43.1%
MO Altria Group Inc. 0.10% 36,223 $2.4M Reduce -1.0%
VDE Vanguard Energy ETF 0.10% 18,894 $2.4M Reduce -0.2%
EXEL Exelixis Inc. 0.10% 57,550 $2.4M Add +0.7%
NVO Novo-Nordisk A/S-Spons ADR 0.10% 42,649 $2.4M Add +2.9%
AMCR Amcor PLC 0.09% 283,156 $2.3M Add +67.9%
GS Goldman Sachs Group Inc. 0.09% 2,864 $2.3M Reduce -0.2%
CHD Church & Dwight Co. Inc. 0.09% 25,665 $2.2M Reduce -10.1%
IVV iShares Core S&P 500 ETF 0.09% 3,312 $2.2M Reduce -5.2%
VTV Vanguard Mrngstr Val ETF-Aui 0.08% 11,089 $2.1M Reduce -1.3%
PLTR Palantir Technologies Inc. Class A 0.08% 10,996 $2.0M Add +16.5%
MCD McDonald's Corp. 0.08% 6,596 $2.0M Add +2.5%
VEA Vanguard Ftse Developed ETF 0.08% 33,303 $2.0M Add +16.1%
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.08% 2,005 $1.9M No change
PEO Adams Natural Resources Fund 0.08% 88,281 $1.9M Reduce -3.1%
KO The Coca-Cola Co. 0.08% 28,244 $1.9M Add +0.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.07% 6,433 $1.8M Reduce -12.4%
IJH iShares Core S&P Midcap ETF 0.07% 27,216 $1.8M Add +2.7%
MDLZ Mondelez International Inc. Class A 0.07% 27,777 $1.7M Reduce -1.7%
ADP Automatic Data Processing 0.07% 5,658 $1.7M No change
VYM Vanguard High DVD Yield ETF 0.07% 11,525 $1.6M Reduce -36.7%
CME Cme Group Inc. 0.06% 5,675 $1.5M Add +4.3%
BRK.A Berkshire Hathaway Inc. Class A 0.06% 2 $1.5M Add +100.0%
TSLA Tesla Inc. 0.06% 3,310 $1.5M Add +73.2%
WAT Waters Corp. 0.06% 4,890 $1.5M Reduce -5.5%
WMT Walmart Inc. 0.06% 13,837 $1.4M Add +1.3%
PANW Palo Alto Networks Inc. 0.06% 6,902 $1.4M Add +1.5%
EMR Emerson Electric Co. 0.06% 10,502 $1.4M No change
GEV GE Vernova Inc. 0.05% 2,182 $1.3M Add +1.0%
MMM 3M Co. 0.05% 8,628 $1.3M Add +0.2%
PRUIX T Rowe PR Eqty Indx 500-I 0.05% 7,541 $1.3M No change
VWENX Vanguard Wellington-Adm filed as VAN WELLINGTON ADM #571 0.05% 15,950 $1.3M Reduce -18.9%
PFE Pfizer Inc. 0.05% 51,320 $1.3M Reduce -7.3%
ITOT iShares Core S&P Total U.S. 0.05% 8,878 $1.3M Add +1.1%
YUM Yum! Brands Inc. 0.05% 8,201 $1.2M Reduce -0.6%
IQV Iqvia Holdings Inc. 0.05% 6,440 $1.2M No change
INCY Incyte Corp. 0.05% 14,350 $1.2M No change
INTC Intel Corp. 0.05% 36,148 $1.2M Reduce -5.9%
WFC Wells Fargo & Co. 0.05% 14,260 $1.2M Reduce -0.3%
NAVI Navient Corp. 0.05% 90,856 $1.2M Reduce -13.2%
TXN Texas Instruments Inc. 0.05% 6,251 $1.1M Add +3.0%
VSMAX Vangrd Mrgstr SML CP Idx-Adm 0.05% 9,367 $1.1M Reduce -1.0%
CTSH Cognizant Tech Solutions-A 0.05% 16,833 $1.1M Reduce -2.2%
NSC Norfolk Southern Corp. 0.05% 3,704 $1.1M Add +7.0%
VXUS Vanguard Total Intl Stock 0.04% 15,040 $1.1M Add +323.9%
RHHBY Roche Holdings Ltd.-Spons ADR 0.04% 26,305 $1.1M No change
CAT Caterpillar Inc. 0.04% 2,298 $1.1M No change
RTX RTX Corp. 0.04% 6,534 $1.1M Reduce -1.3%
IONS Ionis Pharmaceuticals Inc. 0.04% 16,610 $1.1M No change
SWPPX Schwab S&P 500 Index-Sel 0.04% 61,935 $1.1M Reduce -1.0%
VIMAX VNGD Mrngst MD-CP Idx FD-Adm 0.04% 2,928 $1.1M Add +1.9%
BMO Bank of Montreal filed as BANK MONTREAL QUE 0.04% 8,174 $1.1M No change
OSK Oshkosh Corp. 0.04% 8,112 $1.1M Reduce -39.2%
COF Capital One Financial Corp. 0.04% 4,729 $1.0M Reduce -7.0%
AVUV Avantis US Small Cap Value 0.04% 10,047 $1000K Add +350.7%
MRK Merck & Co. Inc. 0.04% 11,842 $994K Reduce -1.3%
CMCSA Comcast Corp. Class A 0.04% 30,346 $953K Reduce -2.3%
VIGAX VNGD Mrngst Grwth Idx FD-Adm 0.04% 3,723 $920K Reduce -2.2%
HUBB Hubbell Inc. 0.04% 2,131 $917K No change
CL Colgate-Palmolive Co. 0.04% 11,372 $909K Reduce -5.1%
VRSN Verisign Inc. 0.04% 3,237 $905K Reduce -2.4%
OLED Universal Display Corp. 0.03% 5,935 $852K No change
VLTO Veralto Corp. 0.03% 7,737 $825K Reduce -2.3%
LIN Linde PLC 0.03% 1,735 $824K No change
JACTX Janus Henderson Forty-T 0.03% 13,534 $824K No change
VTCLX Vanguard Tax MGD Cap Ap-Adm 0.03% 2,274 $781K No change
NVS Novartis AG-Sponsored ADR 0.03% 6,052 $776K No change
USB US Bancorp 0.03% 16,011 $774K No change
FXAIX Fidelity 500 Index Fund 0.03% 3,309 $771K No change
KRE SS SPDR S&P Regional Bank 0.03% 11,910 $754K Reduce -0.7%
SCHD Schwab US DVD Equity ETF 0.03% 27,581 $753K Add +4.6%
WEC WEC Energy Group Inc. 0.03% 6,382 $731K Add +3.6%
BLK BlackRock Inc. 0.03% 619 $722K Reduce -1.1%
NSRGY Nestle SA-Spons ADR 0.03% 7,790 $715K Reduce -1.1%
TBCIX T Rowe PR Blue Chip Grow-I filed as ROWE T PRICE BLUE CHIP GROWT 0.03% 3,245 $708K No change
C Citigroup Inc. 0.03% 6,894 $700K Add +0.0%
MDY State Street SPDR S&P Midcap 0.03% 1,151 $686K Add +52.0%
PHO Invesco Water Resources ETF 0.03% 9,000 $649K No change
ETN Eaton Corp. PLC 0.03% 1,696 $635K No change
APD Air Products & Chemicals Inc. 0.03% 2,257 $616K No change
VINIX Vanguard Inst Index-Inst 0.02% 1,127 $613K Reduce -8.2%
DELL Dell Technologies -C 0.02% 4,321 $613K Add +19.3%
MRSH Marsh & McLennan Cos 0.02% 3,030 $611K No change
IDXX Idexx Laboratories Inc. 0.02% 934 $597K No change
ALNY Alnylam Pharmaceuticals Inc. 0.02% 1,305 $595K No change
Total Market Equity Index Pool 0.02% 9,242 $587K Add +14.9%
ACN Accenture PLC Class A 0.02% 2,376 $586K No change
DOV Dover Corp. 0.02% 3,505 $585K Reduce -0.8%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.02% 11,316 $584K Add +2.4%
KBE SS SPDR S&P Bank ETF 0.02% 9,745 $579K Reduce -0.2%
BRC Brady Corporation Class A 0.02% 7,200 $562K No change
DCI Donaldson Co. Inc. 0.02% 6,595 $540K No change
SCHG Schwab US Large-Cap Growth 0.02% 16,893 $539K Add +0.3%
MGEE Mge Energy Inc. 0.02% 6,264 $527K Add +0.3%
UPS United Parcel Service Class B 0.02% 6,104 $510K Reduce -26.7%
XLK SS Technology Select Sector 0.02% 1,795 $506K Reduce -73.7%
HSIC Henry Schein Inc. 0.02% 7,585 $503K Reduce -6.8%
EFA iShares MSCI Eafe ETF 0.02% 5,374 $502K No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.02% 1,685 $495K No change
NEE Nextera Energy Inc. 0.02% 6,392 $483K Add +6.7%
MDT Medtronic PLC 0.02% 4,974 $474K Add +7.1%
F Ford Motor Co. filed as FORD MTR CO 0.02% 39,303 $470K Reduce -0.0%
BMY Bristol-Myers Squibb Co. 0.02% 10,393 $469K Reduce -4.9%
TXG 10X Genomics Inc. Class A 0.02% 39,982 $467K Reduce -2.7%
QRVO Qorvo Inc. 0.02% 5,013 $457K Reduce -4.8%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.02% 1,544 $454K No change
SBUX Starbucks Corp. 0.02% 5,270 $446K Add +17.1%
WY Weyerhaeuser Co. 0.02% 17,930 $444K No change
COP Conocophillips 0.02% 4,643 $439K Add +0.0%
T AT&T Inc. 0.02% 15,304 $432K Reduce -2.2%
ETHE Grayscale Ethereum Staking E 0.02% 12,410 $425K Add +0.7%
CEF Sprott Physical Gold & Silver 0.02% 11,500 $422K No change
AIVSX Amer FND Inv Co. of Am-A filed as AMERICAN FUNDS INVMT CO OF AMER A 0.02% 6,222 $416K Reduce -2.3%
REGN Regeneron Pharmaceuticals 0.02% 737 $414K No change
AZN Astrazeneca PLC-Spons ADR 0.02% 5,314 $408K Add +23.6%
KHC The Kraft Heinz Co. 0.02% 15,558 $405K Reduce -0.9%
BILL Bill Holdings Inc. 0.02% 7,630 $404K New
TSM Taiwan Semiconductor-SP ADR 0.02% 1,416 $395K Add +21.0%
BAOB Baraboo Bancorp Inc. 0.02% 83,779 $395K No change
GAFFX Amer FND GRW FD of Am-F3 0.02% 4,479 $394K No change
CTAS Cintas Corp. 0.02% 1,920 $394K No change
DVY iShares Select Dividend ETF 0.02% 2,710 $385K Add +58.5%
TTEK Tetra Tech Inc. 0.02% 11,500 $384K No change
FDGRX Fidelity Growth Company-RTL 0.02% 7,894 $378K Reduce -6.9%
GLAXO SMITHKLINE ADR 0.01% 8,528 $368K No change
CEG Constellation Energy 0.01% 1,111 $366K No change
VEXAX Vanguard Ext MKT Indx-Adm 0.01% 2,288 $363K No change
ENB Enbridge Inc. 0.01% 7,185 $363K Add +3.7%
GIS General Mills Inc. 0.01% 7,119 $359K No change
ANCFX Amer FND Fndmntl Invst-A filed as AMERICAN FUNDS FUNDAMENTAL INVS A 0.01% 3,813 $356K Add +0.1%
MTG Mgic Investment Corp. 0.01% 12,454 $353K Reduce -7.4%
BWXT BWX Technologies Inc. 0.01% 1,901 $350K Add +7.1%
WMCVX Wasatch Small Cap Value Fund 0.01% 35,404 $350K No change
IWF iShares Russell 1000 Growth 0.01% 743 $348K New
SWISX Schwab Intl Indx 0.01% 11,787 $336K No change
MS Morgan Stanley 0.01% 2,107 $335K No change
UI Ubiquiti Inc. 0.01% 500 $330K No change
ZBH Zimmer Biomet Holdings Inc. 0.01% 3,265 $322K Reduce -8.8%
VTMFX Vanguard Tax MGD Balance-Adm 0.01% 6,597 $320K No change
TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC 0.01% 6,485 $318K Reduce -0.8%
NOC Northrop Grumman Corp. 0.01% 521 $317K Add +8.3%
IDEV iShares Core MSCI Dev MKTS 0.01% 3,943 $316K Add +5.3%
UL Unilever PLC 0.01% 5,254 $311K No change
AXP American Express Co. 0.01% 937 $311K No change
FCNTX Fidelity Contrafund 0.01% 12,538 $310K No change
EPAM Epam Systems Inc. 0.01% 2,050 $309K No change
DUK Duke Energy Corp. 0.01% 2,467 $305K Add +0.1%
PSX Phillips 66 0.01% 2,233 $304K No change
MPC Marathon Petroleum Corp. 0.01% 1,558 $300K Reduce -3.1%
AGTHX Amer FND GRW FD of Am-A 0.01% 3,394 $298K No change
DE Deere & Co. 0.01% 642 $294K No change
CRSP Crispr Therapeutics AG 0.01% 4,525 $293K Add +0.4%
IYY iShares Dow Jones U.S. ETF 0.01% 1,800 $292K No change
BEN Franklin Templeton Inc. 0.01% 12,565 $291K Reduce -14.9%
FTV Fortive Corp. 0.01% 5,890 $289K Reduce -0.4%
WGROX Wasatch Core Growth Fund 0.01% 3,461 $288K No change
ESGU iShares ESG Aware MSCI USA 0.01% 1,934 $282K Reduce -1.6%
SO The Southern Co. 0.01% 2,957 $280K No change
ENPH Enphase Energy Inc. 0.01% 7,902 $280K Reduce -14.7%
QQQ Invesco QQQ Trust Series 1 0.01% 460 $276K New
IIF Morgan Stanley India Invest 0.01% 10,339 $272K Reduce -4.6%
AKRO Akero Therapeutics Inc. 0.01% 5,700 $271K No change
HAINX Harbor International-Inst 0.01% 4,732 $261K No change
EQIX Equinix Inc. 0.01% 328 $257K Add +18.4%
VWILX Vanguard Intl Growth-Adm 0.01% 2,076 $256K Reduce -3.8%
AEP American Electric Power 0.01% 2,270 $255K Reduce -2.1%
IJR iShares Core S&P Small-Cap E 0.01% 2,146 $255K Add +15.9%
CCI Crown Castle Inc. 0.01% 2,640 $255K No change
OPRA Opera Ltd.-ADR 0.01% 12,300 $254K Add +1.2%
SRE Sempra 0.01% 2,800 $252K Add +0.1%
POGAX Putnam Large Cap Growth-A 0.01% 3,119 $246K Reduce -7.8%
GILD Gilead Sciences Inc. 0.01% 2,173 $241K Add +0.1%
XEL Xcel Energy Inc. 0.01% 2,987 $241K New
PRGFX T Rowe PR Growth Stock-Inv filed as GROWTH STOCK 0.01% 1,979 $239K No change
VOOG Vanguard S&P 500 Growth ETF 0.01% 548 $239K No change
AVNS Avanos Medical Inc. 0.01% 20,553 $238K No change
WM Waste Management Inc. 0.01% 1,075 $237K No change
SHEL Shell PLC-ADR 0.01% 3,296 $236K Add +15.0%
WHR Whirlpool Corp. 0.01% 2,970 $233K Add +3.5%
AKREX Akre Focus Fund-RTL 0.01% 3,602 $231K No change
TOST Toast Inc. Class A 0.01% 6,300 $230K Add +18.9%
LRCX Lam Research Corp. 0.01% 1,687 $226K New
LNT Alliant Energy Corp. 0.01% 3,293 $222K New
GEHC GE Healthcare Technology 0.01% 2,948 $221K Reduce -0.0%
BROS Dutch Bros Inc. Class A 0.01% 4,200 $220K No change
ETH Grayscale Ethereum Staking M 0.01% 5,605 $220K New
ALL Allstate Corp. 0.01% 1,008 $216K New
AMAGX Amana Growth Fund-Inv 0.01% 2,360 $215K New
HON Honeywell International Inc. 0.01% 1,021 $215K Reduce -35.1%
RVT Royce Small-Cap Trust Inc. 0.01% 13,197 $213K No change
SPYG SS SPDR P S&P 500 Growth ETF 0.01% 2,030 $212K New
ZTS Zoetis Inc. 0.01% 1,432 $210K Reduce -0.6%
DODFX Dodge & Cox Intl STCK-I 0.01% 3,163 $208K New
AGM Federal Agric MTG Corp. Class C 0.01% 1,219 $205K No change
VNQ Vanguard Real Estate ETF 0.01% 2,235 $204K Reduce -6.8%
FSPTX Select Technology Portfolio filed as FIDELITY SELECT TECH 0.01% 4,680 $204K New
EFV iShares MSCI Eafe Value ETF 0.01% 3,000 $203K New
GNRC Generac Holdings Inc. 0.01% 1,215 $203K New
GD General Dynamics Corp. 0.01% 594 $203K New
AGIO Agios Pharmaceuticals Inc. 0.01% 5,000 $201K New
CVS CVS Health Corp. 0.01% 2,662 $201K New
TIDAL TRUST II 0.01% 24,882 $136K New
BTMIX Baird SHRT-TRM Muni BND-Inst 0.00% 10,659 $108K No change
WAMVX Wasatch Micro Cap Value-Inv 0.00% 19,071 $87K No change
FKINX Franklin Income Fund-A1 0.00% 27,612 $68K No change
CMRF Cim Real Estate Finance Trus 0.00% 12,024 $63K No change
ATNM Actinium Pharmaceuticals Inc. 0.00% 20,000 $32K No change
LXRX Lexicon Pharmaceuticals Inc. 0.00% 11,500 $16K No change
ATYR Atyr Pharma Inc. 0.00% 16,800 $12K No change
RMSL Remsleep Holdings Inc. 0.00% 320,000 $730 No change
UNRG United Energy Corp./Nevada 0.00% 20,000 $578 New
IPDQF Impedimed Ltd. 0.00% 20,000 $489 No change
SHWZ Medicine Man Technologies Inc. 0.00% 281,724 $28 No change
EQUATORIALE HOLDINGS PTE 0.00% 17,000 $0 No change
MJMJ The Maryjane Group Inc. 0.00% 2,649,998 $0 No change
SWIBER HOLDINGS LTD 0.00% 17,000 $0 No change

Portfolio Sells Q2 2025 → Q3 2025

INTU Intuit Inc. Reduce -0.4% 1.37% −0.28
ADBE Adobe Inc. Reduce -0.3% 1.34% −0.20
FIS Fidelity National Info Serv Reduce -5.5% 0.52% −0.19
V Visa Inc. Class A Reduce -0.8% 1.99% −0.19
SYK Stryker Corp. Reduce -0.3% 1.49% −0.18
PBH Prestige Consumer Healthcare Reduce -1.0% 0.49% −0.17
EVTC Evertec Inc. Reduce -1.0% 1.10% −0.14
TYL Tyler Technologies Inc. Reduce -0.4% 0.57% −0.11
ABT Abbott Laboratories Reduce -0.2% 1.65% −0.10
COST Costco Wholesale Corp. Reduce -2.0% 0.72% −0.10
PYPL PayPal Holdings Inc. Reduce -0.2% 0.62% −0.10
LLY Eli Lilly & Co. Reduce -13.4% 0.42% −0.10
ANSS Ansys Inc. Sold out 0.00% −0.09
ADYEY Adyen NV-Unspon ADR Reduce -24.6% 0.14% −0.08
QUAL iShares MSCI USA Quality Fac Sold out 0.00% −0.08
PM Philip Morris International Reduce -1.6% 0.37% −0.07
FDX FedEx Corp. Reduce -28.3% 0.14% −0.06
KMB Kimberly-Clark Corp. Reduce -2.0% 0.54% −0.06
XLK SS Technology Select Sector Reduce -73.7% 0.02% −0.05
MBWM Mercantile Bank Corp. Reduce -0.3% 0.65% −0.05
WH Wyndham Hotels & Resorts Inc. Reduce -0.4% 0.76% −0.05
ZS Zscaler Inc. Reduce -1.4% 0.44% −0.05
MSFT Microsoft Corp. Reduce -1.2% 3.30% −0.04
AKAM Akamai Technologies Inc. Reduce -2.8% 0.31% −0.04
VYM Vanguard High DVD Yield ETF Reduce -36.7% 0.07% −0.04
ECL Ecolab Inc. Reduce -0.8% 0.88% −0.03
META Meta Platforms Inc. Class A Reduce -0.7% 0.47% −0.03
AVTR Avantor Inc. Reduce -5.3% 0.14% −0.03
SCHW Schwab (charles) Corp. Reduce -1.7% 1.91% −0.03
NIC Nicolet Bankshares Inc. Reduce -14.4% 0.21% −0.03
NKE Nike Inc. Class B Reduce -4.0% 0.24% −0.03
CHD Church & Dwight Co. Inc. Reduce -10.1% 0.09% −0.02
TROW T Rowe Price Group Inc. Reduce -5.5% 0.66% −0.02
AMG Affiliated Managers Group Reduce -16.4% 0.83% −0.02
UNP Union Pacific Corp. Reduce -5.6% 0.31% −0.02
OSK Oshkosh Corp. Reduce -39.2% 0.04% −0.02
PFG Principal Financial Group Reduce -1.7% 1.33% −0.02
HES Hess Corp. Sold out 0.00% −0.02
IBM Intl Business Machines Corp. Reduce -12.4% 0.07% −0.02
VZ Verizon Communications Inc. Reduce -8.5% 0.14% −0.02
WAT Waters Corp. Reduce -5.5% 0.06% −0.02
ROK Rockwell Automation Inc. Reduce -3.0% 0.72% −0.02
VEEV Veeva Systems Inc. Class A Reduce -0.3% 1.43% −0.02
UPS United Parcel Service Class B Reduce -26.7% 0.02% −0.01
NAVI Navient Corp. Reduce -13.2% 0.05% −0.01
ADI Analog Devices Inc. Reduce -0.2% 1.13% −0.01
MASI Masimo Corp. Sold out 0.00% −0.01
VWENX Vanguard Wellington-Adm Reduce -18.9% 0.05% −0.01
CTSH Cognizant Tech Solutions-A Reduce -2.2% 0.05% −0.01
HOLX Hologic Inc. Reduce -0.8% 0.71% −0.01

Portfolio Buys Q2 2025 → Q3 2025

NOW ServiceNow Inc. Add +3012.8% 0.23% +0.22
ASML ASML Holding NV-NY Reg SHS Add +0.4% 1.37% +0.19
TMO Thermo Fisher Scientific Inc. Add +2.5% 1.22% +0.18
AES AES Corp. Add +2.6% 0.95% +0.18
SPGI S&P Global Inc. New 0.15% +0.15
SCHB Schwab US Broad Market ETF Add +0.9% 2.80% +0.12
SPYM Ste STR SPDR PT S&P 500 ETF Add +0.5% 2.40% +0.09
VGT Vanguard Info Tech ETF Add +234.5% 0.12% +0.08
VIG Vanguard Dividend Apprec ETF Add +191.5% 0.11% +0.07
CDNS Cadence Design SYS Inc. Add +29.6% 0.23% +0.07
JPM JPMorgan Chase & Co. Add +1.5% 1.00% +0.06
UNH Unitedhealth Group Inc. Add +8.0% 0.43% +0.05
ORCL Oracle Corp. Add +0.7% 0.25% +0.05
VXUS Vanguard Total Intl Stock Add +323.9% 0.04% +0.03
SWTSX Schwab Tot STK MRKT Indx Add +596.6% 1.07% +0.03
TSLA Tesla Inc. Add +73.2% 0.06% +0.03
ILMN Illumina Inc. Add +11.2% 0.56% +0.03
AVUV Avantis US Small Cap Value Add +350.7% 0.04% +0.03
BRK.A Berkshire Hathaway Inc. Class A Add +100.0% 0.06% +0.03
SCHA Schwab US Small-Cap ETF Add +0.5% 0.51% +0.03
JNJ Johnson & Johnson Add +0.2% 0.21% +0.03
AMCR Amcor PLC Add +67.9% 0.09% +0.03
SCHE Schwab Emrg Mrkts Eqty ETF Add +0.5% 0.44% +0.03
PLTR Palantir Technologies Inc. Class A Add +16.5% 0.08% +0.03
CVX Chevron Corp. Add +23.5% 0.12% +0.03
GLD SPDR Gold Shares Add +0.0% 0.22% +0.02
FA First Advantage Corp. Add +43.1% 0.10% +0.02
DDOG Datadog Inc. Class A Add +2.2% 0.50% +0.02
VOO Vanguard S&P 500 ETF Add +2.1% 0.35% +0.02
BILL Bill Holdings Inc. New 0.02% +0.02
SPSM SS SPDR P S&P 600 Small Cap Add +0.4% 0.35% +0.02
GPN Global Payments Inc. Add +1.8% 1.07% +0.01
IWF iShares Russell 1000 Growth New 0.01% +0.01
SPDW Ste STR SPDR PT DW Eu ETF Add +3.9% 0.25% +0.01
VEA Vanguard Ftse Developed ETF Add +16.1% 0.08% +0.01
QQQ Invesco QQQ Trust Series 1 New 0.01% +0.01
XEL Xcel Energy Inc. New 0.01% +0.01
MDY State Street SPDR S&P Midcap Add +52.0% 0.03% +0.01
LRCX Lam Research Corp. New 0.01% +0.01
LNT Alliant Energy Corp. New 0.01% +0.01
ETH Grayscale Ethereum Staking M New 0.01% +0.01
SPMD SS SPDR P S&P 400 Midcap ETF Add +0.6% 0.62% +0.01
ALL Allstate Corp. New 0.01% +0.01
AMAGX Amana Growth Fund-Inv New 0.01% +0.01
SPYG SS SPDR P S&P 500 Growth ETF New 0.01% +0.01
DODFX Dodge & Cox Intl STCK-I New 0.01% +0.01
FSPTX Select Technology Portfolio New 0.01% +0.01
GNRC Generac Holdings Inc. New 0.01% +0.01
EFV iShares MSCI Eafe Value ETF New 0.01% +0.01
GD General Dynamics Corp. New 0.01% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 372$2.5BAAPL, SCHB, GOOG, VTI, MSFT
Q1 2026 356$2.3BAAPL, SCHB, VTI, GOOG, MSFT
Q4 2025 352$2.5BAAPL, MSFT, SCHB, GOOG, VTI
Q3 2025 351$2.5BAAPL, MSFT, SCHB, VTI, SPYM
Q2 2025 344$2.4BMSFT, AAPL, SCHB, VTI, SPYM
Q1 2025 326$2.2BAAPL, FISV, SCHB, MSFT, V
Q4 2024 325$2.3BAAPL, SCHB, MSFT, FISV, VTI
Q3 2024 328$2.2BAAPL, MSFT, SCHB, FISV, VTI
Q2 2024 318$2.1BMSFT, AAPL, SCHB, ADBE, VTI
Q1 2024 323$2.1BMSFT, SCHB, AAPL, FISV, VTI