Purple InnovationPRPL
13F holders, Q1 2025 (March 31)84holders −1
8new positions
6sold out
3famous investors
$0.76avg. 13F price*
At the end of Q1 2025, 84 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings, down 1 from Q4 2024. 8 opened new positions and 6 sold out. The largest holders were Coliseum Capital Management, LLC ($35.6M), BlackRock, Inc. ($3.2M) and Wasatch Advisors LP ($3.0M). 3 famous investors held it, including Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio), Ken Griffin (0.0% of Citadel Advisors's portfolio) and Cliff Asness (0.0% of AQR Capital Management's portfolio).
- Company
- Purple Innovation Inc.
- CUSIP
- 74640Y106
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q4 2024 → Q1 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 8 | $259K |
| Exits | 6 | $149K |
All 13F filers, Q4 2024 → Q1 2025: 1,826,569 shares bought and 2,685,921 shares sold, net −859,352 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 84 holders
| Coliseum Capital Management, LLC | 2.97% | No change | 46,855,291 | $35.6M |
| BlackRock, Inc. | 0.00% | Reduce -2.4% | 4,153,207 | $3.2M |
| Wasatch Advisors LP | 0.02% | Add +42.4% | 3,986,237 | $3.0M |
| No Street GP LP | 0.23% | Reduce -20.9% | 3,878,970 | $2.9M |
| FMR LLC | 0.00% | Reduce -5.6% | 3,437,926 | $2.6M |
| Vanguard Group Inc. | 0.00% | Reduce -0.2% | 2,965,484 | $2.3M |
| Geode Capital Management, LLC | 0.00% | Add +2.1% | 1,375,525 | $1.0M |
| State Street Corp. | 0.00% | Reduce -1.2% | 1,222,295 | $928K |
| Dynamic Advisor Solutions LLC | 0.02% | No change | 901,176 | $684K |
| Invenomic Capital Management LP | 0.03% | Reduce -4.4% | 759,953 | $577K |
| Truist Financial Corp. | 0.00% | Reduce -6.2% | 590,000 | $448K |
| JPMorgan Chase & Co. | 0.00% | Reduce -15.0% | 517,124 | $393K |
| Northern Trust Corp. | 0.00% | Add +5.2% | 484,682 | $368K |
| Charles Schwab Investment Management Inc. | 0.00% | Reduce -9.9% | 391,717 | $297K |
| Stratos Wealth Partners, LTD. | 0.00% | No change | 296,189 | $225K |
| Goldman Sachs Group Inc. | 0.00% | Add +3.9% | 238,628 | $181K |
| Nuveen, LLC | 0.00% | — | 228,036 | $173K |
| Morgan Stanley | 0.00% | Reduce -40.3% | 225,836 | $171K |
| Citadel Advisors | 0.00% | New | 216,585 | $164K |
| Invesco Ltd. | 0.00% | Reduce -24.1% | 195,205 | $148K |
| Dimensional Fund Advisors LP | 0.00% | No change | 177,022 | $134K |
| Crumly & Associates Inc. | 0.03% | Add +100.2% | 163,663 | $124K |
| Tudor Investment Corporation | 0.00% | No change | 150,649 | $114K |
| Divisadero Street Capital Management, LP | 0.01% | No change | 138,605 | $105K |
| Bank of New York Mellon Corp | 0.00% | Reduce 0.0% | 135,070 | $103K |
| T. Rowe Price Associates Inc. | 0.00% | Add +83.5% | 122,324 | $93K |
| Bridgeway Capital Management, LLC | 0.00% | Reduce -61.0% | 115,000 | $87K |
| Susquehanna International Group, LLP | 0.00% | Reduce -0.4% | 107,043 | $81K |
| Corient Private Wealth LP | 0.00% | No change | 103,500 | $79K |
| B.O.S.S. Retirement Advisors, LLC | 0.02% | No change | 100,000 | $76K |
| Rhumbline Advisers | 0.00% | Reduce -6.9% | 86,132 | $65K |
| Group One Trading LLC | 0.00% | Add +419.4% | 72,362 | $55K |
| Alliancebernstein L.P. | 0.00% | No change | 64,870 | $49K |
| UBS Group AG | 0.00% | Reduce -81.5% | 64,403 | $49K |
| Patriot Financial Group Insurance Agency, LLC | 0.01% | Reduce -0.8% | 61,152 | $46K |
| Barclays PLC | 0.00% | Reduce -33.1% | 57,277 | $43K |
| Deutsche Bank AG | 0.00% | No change | 56,698 | $43K |
| Quadrant Capital Group LLC | 0.00% | Add +60.0% | 50,000 | $38K |
| Citigroup Inc. | 0.00% | Reduce -11.9% | 40,479 | $31K |
| Intech Investment Management LLC | 0.00% | New | 39,081 | $30K |
| AQR Capital Management | 0.00% | New | 36,465 | $28K |
| Platform Technology Partners | 0.01% | No change | 35,000 | $27K |
| Bank of America Corp. | 0.00% | Reduce -37.7% | 34,878 | $26K |
| Wells Fargo & Company | 0.00% | Reduce -0.7% | 34,545 | $26K |
| MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. | 0.00% | Add +4.5% | 33,743 | $26K |
| SG Americas Securities, LLC | 0.00% | Reduce -18.4% | 28,789 | $22K |
| Legacy Wealth Managment, LLC | 0.02% | Reduce -2.8% | 28,652 | $22K |
| Corebridge Financial, Inc. | 0.00% | Reduce -1.5% | 27,858 | $21K |
| Caprock Group, LLC | 0.00% | No change | 27,420 | $21K |
| New York State Common Retirement Fund | 0.00% | No change | 25,078 | $19K |
| BBR Partners, LLC | 0.00% | No change | 24,000 | $18K |
| Cambridge Investment Research Advisors, Inc. | 0.00% | Reduce -0.1% | 19,926 | $15K |
| Simplex Trading, LLC | 0.00% | Add +795.2% | 18,315 | $13K |
| R Squared Ltd | 0.01% | Reduce -22.4% | 16,710 | $13K |
| Neuberger Berman Group LLC | 0.00% | New | 15,659 | $12K |
| Squarepoint Ops LLC | 0.00% | Reduce -91.7% | 14,798 | $11K |
| Cottage Street Advisors LLC | 0.01% | New | 14,300 | $11K |
| Cetera Investment Advisers | 0.00% | Add +18.7% | 13,000 | $10K |
| Tower Research Capital LLC (TRC) | 0.00% | Add +2.5% | 12,908 | $10K |
| Cibc World Markets Corp. | 0.00% | New | 12,618 | $10K |
| Osaic Holdings, Inc. | 0.00% | Reduce -5.8% | 12,520 | $10K |
| ProShare Advisors LLC | 0.00% | Reduce -23.1% | 12,309 | $9K |
| Kesler, Norman & Wride, LLC | 0.00% | No change | 10,027 | $8K |
| Seros Financial, LLC | 0.01% | No change | 10,000 | $8K |
| Sterling Investment Counsel, LLC | 0.00% | No change | 10,000 | $8K |
| Wealth Group, Ltd. | 0.00% | No change | 10,000 | $7K |
| Sharpepoint LLC | 0.01% | No change | 10,460 | $7K |
| Royal Bank of Canada | 0.00% | Reduce -61.3% | 5,717 | $5K |
| Pingora Partners LLC | 0.00% | New | 6,451 | $5K |
| Legal & General Group Plc | 0.00% | No change | 5,053 | $4K |
| Ameritas Investment Partners, Inc. | 0.00% | No change | 4,415 | $3K |
| California State Teachers Retirement System | 0.00% | No change | 4,120 | $3K |
| Cwm, LLC | 0.00% | Add +658.1% | 3,548 | $3K |
| BNP Paribas Financial Markets | 0.00% | Reduce -61.3% | 3,639 | $3K |
| PSI Advisors, LLC | 0.00% | No change | 3,400 | $3K |
| Amalgamated Bank | 0.00% | No change | 2,005 | $2K |
| IFS Advisors, LLC | 0.00% | No change | 1,921 | $1K |
| Credit Agricole S A | 0.00% | No change | 1,500 | $1K |
| Sterling Capital Management LLC | 0.00% | Reduce -48.3% | 981 | $745 |
| IFP Advisors, Inc | 0.00% | No change | 844 | $641 |
| Larson Financial Group LLC | 0.00% | No change | 293 | $222 |
| True Wealth Design, LLC | 0.00% | New | 16 | $13 |
| SBI Securities Co., Ltd. | 0.00% | No change | 10 | $8 |
| Arax Advisory Partners | 0.00% | Reduce -99.7% | 5 | $4 |
"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.