Purple InnovationPRPL
13F holders, Q3 2025 (September 30)85holders +6
21new positions
15sold out
4famous investors
$0.93avg. 13F price*
At the end of Q3 2025, 85 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings, up 6 from Q2 2025. 21 opened new positions and 15 sold out. The largest holders were Coliseum Capital Management, LLC ($43.8M), Wasatch Advisors LP ($4.8M) and Vanguard Group Inc. ($2.4M). 4 famous investors held it, including Jim Simons / Peter Brown (0.0% of Renaissance Technologies's portfolio), Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio) and Israel Englander (0.0% of Millennium Management's portfolio).
- Company
- Purple Innovation Inc.
- CUSIP
- 74640Y106
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q2 2025 → Q3 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 21 | $2.4M |
| Exits | 15 | $511K |
All 13F filers, Q2 2025 → Q3 2025: 3,410,821 shares bought and 6,099,214 shares sold, net −2,688,393 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 85 holders
| Coliseum Capital Management, LLC | 4.27% | No change | 46,855,291 | $43.8M |
| Wasatch Advisors LP | 0.03% | Add +10.6% | 5,116,685 | $4.8M |
| Vanguard Group Inc. | 0.00% | Reduce -1.4% | 2,593,450 | $2.4M |
| FMR LLC | 0.00% | Reduce -20.8% | 1,537,248 | $1.4M |
| BlackRock, Inc. | 0.00% | Reduce -40.4% | 1,064,345 | $994K |
| Millennium Management | 0.00% | Reduce -4.0% | 1,018,697 | $952K |
| No Street GP LP | 0.05% | Reduce -76.2% | 857,768 | $801K |
| Jacobs Levy Equity Management, Inc. | 0.00% | New | 810,450 | $757K |
| Renaissance Technologies | 0.00% | New | 794,043 | $742K |
| Dynamic Advisor Solutions LLC | 0.02% | Reduce -16.5% | 752,200 | $703K |
| Invenomic Capital Management LP | 0.03% | Reduce -5.1% | 639,864 | $598K |
| Geode Capital Management, LLC | 0.00% | No change | 620,894 | $580K |
| Susquehanna International Group, LLP | 0.00% | Add +82.3% | 450,592 | $421K |
| JPMorgan Chase & Co. | 0.00% | Reduce -2.9% | 379,090 | $354K |
| Anson Funds Management LP | 0.03% | No change | 300,000 | $280K |
| Charles Schwab Investment Management Inc. | 0.00% | Add +7.0% | 284,300 | $266K |
| Stratos Wealth Partners, LTD. | 0.00% | Reduce -7.8% | 273,161 | $255K |
| Crumly & Associates Inc. | 0.05% | No change | 254,613 | $238K |
| Goldman Sachs Group Inc. | 0.00% | Reduce -36.1% | 253,296 | $237K |
| Two Sigma Advisers, LP | 0.00% | New | 244,900 | $229K |
| State Street Corp. | 0.00% | No change | 238,738 | $223K |
| Tudor Investment Corporation | 0.00% | No change | 150,649 | $141K |
| Squarepoint Ops LLC | 0.00% | New | 143,975 | $135K |
| Divisadero Street Capital Management, LP | 0.01% | No change | 138,605 | $129K |
| Jane Street Group, LLC | 0.00% | Reduce -62.3% | 131,041 | $122K |
| Fifth Lane Capital, LP | 0.12% | Add +990.9% | 124,485 | $116K |
| Shay Capital LLC | 0.02% | New | 124,122 | $116K |
| Midwest Financial Group LLC | 0.05% | No change | 115,000 | $107K |
| Corient Private Wealth LP | 0.00% | No change | 103,500 | $97K |
| B.O.S.S. Retirement Advisors, LLC | 0.02% | No change | 100,000 | $93K |
| Northern Trust Corp. | 0.00% | Reduce -25.5% | 97,531 | $91K |
| Acadian Asset Management LLC | 0.00% | New | 95,210 | $87K |
| Bridgeway Capital Management, LLC | 0.00% | New | 75,000 | $70K |
| Royal Bank of Canada | 0.00% | Reduce -18.9% | 63,401 | $58K |
| Two Sigma Investments, LP | 0.00% | New | 60,661 | $57K |
| Virtu Financial LLC | 0.00% | New | 57,128 | $53K |
| Invesco Ltd. | 0.00% | Reduce -50.7% | 55,709 | $52K |
| LPL Financial LLC | 0.00% | Add +0.5% | 52,296 | $49K |
| MAI Capital Management | 0.00% | No change | 50,000 | $47K |
| Citadel Advisors | 0.00% | Reduce -69.0% | 46,690 | $44K |
| Legacy Wealth Managment, LLC | 0.02% | Add +52.2% | 43,620 | $41K |
| Truist Financial Corp. | 0.00% | Reduce -88.6% | 40,000 | $37K |
| Platform Technology Partners | 0.01% | No change | 35,000 | $33K |
| R Squared Ltd | 0.01% | New | 34,875 | $33K |
| Caprock Group, LLC | 0.00% | — | 27,420 | $32K |
| Prudential Financial Inc. | 0.00% | New | 33,800 | $32K |
| Morgan Stanley | 0.00% | Reduce -83.1% | 33,487 | $31K |
| XTX Topco Ltd | 0.00% | Reduce -24.9% | 30,622 | $29K |
| Qube Research & Technologies Ltd | 0.00% | Reduce -64.5% | 30,487 | $28K |
| Woodley Farra Manion Portfolio Management Inc. | 0.00% | No change | 30,480 | $28K |
| UBS Group AG | 0.00% | Add +23.1% | 28,069 | $26K |
| Simplex Trading, LLC | 0.00% | Reduce -4.3% | 27,858 | $26K |
| DAVENPORT & Co LLC | 0.00% | New | 25,000 | $23K |
| Point72 Asia (Singapore) Pte. Ltd. | 0.00% | Reduce -49.9% | 20,911 | $20K |
| Centiva Capital, LP | 0.00% | New | 20,546 | $19K |
| Cambridge Investment Research Advisors, Inc. | 0.00% | No change | 19,826 | $19K |
| GTS Securities LLC | 0.00% | New | 18,014 | $17K |
| HRT Financial LP | 0.00% | New | 15,855 | $14K |
| Cottage Street Advisors LLC | 0.01% | No change | 14,300 | $13K |
| Osaic Holdings, Inc. | 0.00% | Add +3.1% | 12,270 | $12K |
| Seros Financial, LLC | 0.01% | No change | 10,000 | $9K |
| Sterling Investment Counsel, LLC | 0.00% | No change | 10,000 | $9K |
| Crewe Advisors LLC | 0.00% | New | 8,849 | $8K |
| Kesler, Norman & Wride, LLC | 0.00% | No change | 10,027 | $8K |
| Cubist Systematic Strategies, LLC | 0.00% | Reduce -90.2% | 8,026 | $7K |
| Global Retirement Partners, LLC | 0.00% | No change | 5,103 | $5K |
| Tower Research Capital LLC (TRC) | 0.00% | Reduce -88.9% | 2,735 | $3K |
| Jones Financial Companies LLLP | 0.00% | New | 2,000 | $2K |
| BNP Paribas Financial Markets | 0.00% | Reduce -44.9% | 1,139 | $1K |
| Citigroup Inc. | 0.00% | No change | 859 | $802 |
| IFP Advisors, Inc | 0.00% | No change | 844 | $788 |
| North Star Investment Management Corp. | 0.00% | New | 769 | $718 |
| Fortitude Family Office, LLC | 0.00% | New | 699 | $653 |
| Bank of America Corp. | 0.00% | Reduce -77.4% | 610 | $570 |
| Point72 (DIFC) Ltd | 0.00% | No change | 497 | $464 |
| Wells Fargo & Company | 0.00% | Reduce -73.9% | 413 | $386 |
| Larson Financial Group LLC | 0.00% | No change | 293 | $274 |
| IFS Advisors, LLC | 0.00% | No change | 140 | $130 |
| EverSource Wealth Advisors, LLC | 0.00% | Reduce -82.7% | 48 | $45 |
| Optiver Holding B.V. | 0.00% | New | 42 | $39 |
| Rockefeller Capital Management L.P. | 0.00% | New | 30 | $29 |
| SBI Securities Co., Ltd. | 0.00% | No change | 10 | $9 |
| Arax Advisory Partners | 0.00% | No change | 5 | $5 |
| Barclays PLC | 0.00% | No change | 2 | $2 |
| Cwm, LLC | 0.00% | Reduce -95.5% | 168 | $0 |
"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.