Purple InnovationPRPL

13F holders, Q1 2024 (March 31)
76holders
4famous investors
$1.74avg. 13F price*

At the end of Q1 2024, 76 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings. The largest holders were Coliseum Capital Management, LLC ($81.5M), No Street GP LP ($13.9M) and FMR LLC ($10.3M). 4 famous investors held it, including Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio), Ken Griffin (0.0% of Citadel Advisors's portfolio) and Israel Englander (0.0% of Millennium Management's portfolio).

Company
Purple Innovation Inc.
CUSIP
74640Y106
Latest filing quarter
Q2 2026

History

Number of 13F holders

020406080100 Q1 2024: 76Q1 2024Q2 2024: 85Q2 2024Q3 2024: 86Q3 2024Q4 2024: 85Q4 2024Q1 2025: 84Q1 2025Q2 2025: 79Q2 2025Q3 2025: 85Q3 2025Q4 2025: 76Q4 2025Q1 2026: 70Q1 2026Q2 2026: 61Q2 2026

Total Exit/New Position Q1 2024

InstitutionsTotal Value
New Positions8$363K
Exits18$2.8M

Ownership 76 holders

Coliseum Capital Management, LLC 7.51% No change 46,855,291 $81.5M
No Street GP LP 1.22% Add +60.0% 8,000,000 $13.9M
FMR LLC 0.00% Reduce -14.8% 5,925,490 $10.3M
BlackRock Inc. 0.00% Reduce -5.8% 3,986,152 $6.9M
Vanguard Group Inc. 0.00% Add +0.7% 2,903,799 $5.1M
Stratos Wealth Partners, LTD. 0.08% Add +1.1% 2,821,644 $4.9M
Wasatch Advisors LP 0.02% Add +2.0% 2,251,234 $3.9M
Geode Capital Management, LLC 0.00% Add +1.5% 1,252,706 $2.2M
State Street Corp. 0.00% Add +1.0% 1,221,173 $2.1M
Dynamic Advisor Solutions LLC 0.04% Add +9.7% 751,778 $1.3M
Truist Financial Corp. 0.00% Reduce -11.4% 720,603 $1.3M
Northern Trust Corp. 0.00% Add +5.6% 446,784 $777K
Charles Schwab Investment Management Inc. 0.00% Add +9.6% 439,444 $765K
Bridgeway Capital Management, LLC 0.01% Reduce -7.8% 295,000 $513K
Invesco Ltd. 0.00% Add +167.0% 257,831 $449K
Nuveen Asset Management, LLC 0.00% No change 228,831 $398K
XTX Topco Ltd 0.05% Add +145.8% 224,591 $391K
Morgan Stanley 0.00% Reduce -30.3% 215,503 $375K
Dimensional Fund Advisors LP 0.00% Reduce -44.0% 194,128 $338K
Group One Trading LLC 0.01% Add +211.1% 173,671 $302K
Bank of New York Mellon Corp 0.00% Add +5.0% 168,107 $293K
Tudor Investment Corporation 0.00% Reduce -1.0% 154,078 $268K
Citadel Advisors 0.00% Add +324.5% 145,809 $254K
Millennium Management 0.00% Reduce -64.4% 132,594 $231K
Full Sail Capital, LLC 0.01% No change 116,030 $202K
Corient Private Wealth LP 0.00% No change 103,500 $180K
Rhumbline Advisers 0.00% Add +3.1% 97,342 $169K
Susquehanna International Group, LLP 0.00% Reduce -33.1% 86,953 $151K
Commonwealth Equity Services, LLC 0.00% New 83,222 $145K
Sterling Investment Counsel, LLC 0.06% No change 80,682 $140K
Goldman Sachs Group Inc. 0.00% Reduce -70.8% 64,517 $112K
Virtu Financial LLC 0.01% New 64,148 $112K
T. Rowe Price Associates Inc. 0.00% Add +51.5% 60,009 $105K
UBS Group AG 0.00% Add +63.9% 60,248 $105K
Crumly & Associates Inc. 0.02% No change 49,263 $86K
Osaic Holdings, Inc. 0.00% Add +222.8% 45,617 $79K
Alliancebernstein L.P. 0.00% Reduce -9.3% 42,100 $73K
Bank of America Corp. 0.00% Reduce -53.5% 41,932 $73K
Jane Street Group, LLC 0.00% Add +54.5% 41,745 $73K
Front Street Capital Management, Inc. 0.01% No change 39,427 $69K
Barclays PLC 0.00% Reduce -49.3% 38,073 $66K
Caliber Wealth Management, LLC 0.03% Add +32.3% 33,082 $58K
Quadrant Capital Group LLC 0.00% No change 31,250 $54K
Focused Wealth Management, Inc 0.01% Reduce -37.5% 30,000 $52K
American International Group, Inc. 0.00% Reduce -0.8% 27,021 $47K
BNP Paribas Financial Markets 0.00% Add +73.7% 26,879 $47K
New York State Common Retirement Fund 0.00% No change 25,025 $44K
JPMorgan Chase & Co. 0.00% Reduce -34.3% 24,328 $42K
Cambridge Investment Research Advisors, Inc. 0.00% Add +20.1% 23,926 $42K
Deutsche Bank AG 0.00% New 22,910 $40K
Caprock Group, LLC 0.00% No change 21,525 $37K
Wells Fargo & Company 0.00% Add +13.4% 21,008 $37K
SG Americas Securities, LLC 0.00% Reduce -63.0% 19,179 $33K
STRS Ohio 0.00% Reduce -6.0% 18,900 $32K
Voya Investment Management LLC 0.00% Reduce -31.7% 17,476 $30K
Renaissance Technologies 0.00% New 17,110 $30K
First Manhattan Co. Llc. 0.00% No change 16,760 $29K
Manufacturers Life Insurance Company, The 0.00% Add +2.1% 16,348 $28K
LPL Financial LLC 0.00% New 14,606 $25K
Citigroup Inc. 0.00% Reduce -84.8% 10,756 $19K
Kesler, Norman & Wride, LLC 0.00% No change 10,027 $17K
Qube Research & Technologies Ltd 0.00% New 5,615 $10K
California State Teachers Retirement System 0.00% Reduce -38.9% 5,512 $10K
Legal & General Group Plc 0.00% No change 5,053 $9K
Ameritas Investment Partners, Inc. 0.00% No change 4,415 $8K
PSI Advisors, LLC 0.00% No change 3,400 $6K
Tower Research Capital LLC (TRC) 0.00% Reduce -67.6% 3,242 $6K
IFS Advisors, LLC 0.00% No change 1,921 $3K
Amalgamated Bank 0.00% Reduce -63.2% 2,005 $3K
Credit Agricole S A 0.00% No change 1,500 $2K
Royal Bank of Canada 0.00% Reduce -92.5% 1,254 $2K
IFP Advisors, Inc 0.00% New 344 $599
Larson Financial Group LLC 0.00% No change 293 $510
Farther Finance Advisors, LLC 0.00% Reduce -7.4% 50 $92
Avior Wealth Management, LLC 0.00% New 14 $24
Cwm, LLC 0.00% Add +17.6% 20 $0

"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.